ºÝºÝߣshows by User: Rialta / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: Rialta / Wed, 14 Feb 2018 13:58:41 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: Rialta Is Content Marketing Sustainable? /slideshow/is-content-marketing-sustainable-87987011/87987011 iscontentmarketingsustainable3-180214135842
Algorithm changes, information density and new competition conspire to make content marketing increasingly difficult, This new research report points to essential trends and guidelines to make your content successful in an era of Content Shock.]]>

Algorithm changes, information density and new competition conspire to make content marketing increasingly difficult, This new research report points to essential trends and guidelines to make your content successful in an era of Content Shock.]]>
Wed, 14 Feb 2018 13:58:41 GMT /slideshow/is-content-marketing-sustainable-87987011/87987011 Rialta@slideshare.net(Rialta) Is Content Marketing Sustainable? Rialta Algorithm changes, information density and new competition conspire to make content marketing increasingly difficult, This new research report points to essential trends and guidelines to make your content successful in an era of Content Shock. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/iscontentmarketingsustainable3-180214135842-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Algorithm changes, information density and new competition conspire to make content marketing increasingly difficult, This new research report points to essential trends and guidelines to make your content successful in an era of Content Shock.
Is Content Marketing Sustainable? from Mark Schaefer
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Your Social Media Strategy Plan: Where do you start? /slideshow/your-social-media-strategy-plan-where-do-you-start/66388498 yoursocialmediastrategyplan-bymarkschaefer-producedbyandrewandpete1-160925114104
Creating a social media plan may seem daunting but following this easy guide should lead you to success]]>

Creating a social media plan may seem daunting but following this easy guide should lead you to success]]>
Sun, 25 Sep 2016 11:41:04 GMT /slideshow/your-social-media-strategy-plan-where-do-you-start/66388498 Rialta@slideshare.net(Rialta) Your Social Media Strategy Plan: Where do you start? Rialta Creating a social media plan may seem daunting but following this easy guide should lead you to success <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/yoursocialmediastrategyplan-bymarkschaefer-producedbyandrewandpete1-160925114104-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Creating a social media plan may seem daunting but following this easy guide should lead you to success
Your Social Media Strategy Plan: Where do you start? from Mark Schaefer
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Untangling the Customer Journey /slideshow/untangling-the-customer-journey-58504881/58504881 solisslideshare-160220185850
In this special video presentation, authors Mark Schaefer and Brian Solis explore this new idea of engineering customer experiences and a new marketing trend]]>

In this special video presentation, authors Mark Schaefer and Brian Solis explore this new idea of engineering customer experiences and a new marketing trend]]>
Sat, 20 Feb 2016 18:58:50 GMT /slideshow/untangling-the-customer-journey-58504881/58504881 Rialta@slideshare.net(Rialta) Untangling the customer journey Rialta In this special video presentation, authors Mark Schaefer and Brian Solis explore this new idea of engineering customer experiences and a new marketing trend <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/solisslideshare-160220185850-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> In this special video presentation, authors Mark Schaefer and Brian Solis explore this new idea of engineering customer experiences and a new marketing trend
Untangling the customer journey from Mark Schaefer
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A Guide to Social Media Marketing Measurement /slideshow/a-guide-to-social-media-marketing-measurement/54499208 the-guide-to-social-media-marketing-measurement-151028215940-lva1-app6891
Stuck on how to measure your social media marketing efforts? Here's practical advice from a leading marketing authority that may help you move forward.]]>

Stuck on how to measure your social media marketing efforts? Here's practical advice from a leading marketing authority that may help you move forward.]]>
Wed, 28 Oct 2015 21:59:40 GMT /slideshow/a-guide-to-social-media-marketing-measurement/54499208 Rialta@slideshare.net(Rialta) A Guide to Social Media Marketing Measurement Rialta Stuck on how to measure your social media marketing efforts? Here's practical advice from a leading marketing authority that may help you move forward. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/the-guide-to-social-media-marketing-measurement-151028215940-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Stuck on how to measure your social media marketing efforts? Here&#39;s practical advice from a leading marketing authority that may help you move forward.
A Guide to Social Media Marketing Measurement from Mark Schaefer
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10 Ways to Drive More Social Proof /slideshow/10-ways-to-drive-more-social-proof/52734383 10waystodrivemoresocialproofonline-150914004424-lva1-app6892
In an information dense world, customers are starved for clues on what to do, who to believe and what to read. The difference between being ignored and being a success might very well depend on the subtle idea of social proof! Find out why social proof is important and how it can work for you.]]>

In an information dense world, customers are starved for clues on what to do, who to believe and what to read. The difference between being ignored and being a success might very well depend on the subtle idea of social proof! Find out why social proof is important and how it can work for you.]]>
Mon, 14 Sep 2015 00:44:24 GMT /slideshow/10-ways-to-drive-more-social-proof/52734383 Rialta@slideshare.net(Rialta) 10 Ways to Drive More Social Proof Rialta In an information dense world, customers are starved for clues on what to do, who to believe and what to read. The difference between being ignored and being a success might very well depend on the subtle idea of social proof! Find out why social proof is important and how it can work for you. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/10waystodrivemoresocialproofonline-150914004424-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> In an information dense world, customers are starved for clues on what to do, who to believe and what to read. The difference between being ignored and being a success might very well depend on the subtle idea of social proof! Find out why social proof is important and how it can work for you.
10 Ways to Drive More Social Proof from Mark Schaefer
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10 Tips to Promote Your Content Without Spamming People /slideshow/10-tips-to-promote-your-content-without-spamming-people/50710652 10tipspromotingcontentwithoutspamming-150720113859-lva1-app6891
The marketing world is so noisy, how do you stand out? Here are 10 ways to promote your message without seeming like you are spammy. Advice from marketing educator Mark Schaefer from his new book The Content Code.]]>

The marketing world is so noisy, how do you stand out? Here are 10 ways to promote your message without seeming like you are spammy. Advice from marketing educator Mark Schaefer from his new book The Content Code.]]>
Mon, 20 Jul 2015 11:38:59 GMT /slideshow/10-tips-to-promote-your-content-without-spamming-people/50710652 Rialta@slideshare.net(Rialta) 10 tips to promote your content without spamming people Rialta The marketing world is so noisy, how do you stand out? Here are 10 ways to promote your message without seeming like you are spammy. Advice from marketing educator Mark Schaefer from his new book The Content Code. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/10tipspromotingcontentwithoutspamming-150720113859-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The marketing world is so noisy, how do you stand out? Here are 10 ways to promote your message without seeming like you are spammy. Advice from marketing educator Mark Schaefer from his new book The Content Code.
10 tips to promote your content without spamming people from Mark Schaefer
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10 Ways to Ignite Your Content /slideshow/10-ways-to-ignite-your-content/49285192 10waystoigniteyourcontentslideshare-150611195108-lva1-app6892
Publishing content has no real value unless it is seen and shared. It has to ignite! In this fun and colorful presentation, author and consultant Mark Schaefer reveals some of his secrets from his new book The Content Code.]]>

Publishing content has no real value unless it is seen and shared. It has to ignite! In this fun and colorful presentation, author and consultant Mark Schaefer reveals some of his secrets from his new book The Content Code.]]>
Thu, 11 Jun 2015 19:51:07 GMT /slideshow/10-ways-to-ignite-your-content/49285192 Rialta@slideshare.net(Rialta) 10 Ways to Ignite Your Content Rialta Publishing content has no real value unless it is seen and shared. It has to ignite! In this fun and colorful presentation, author and consultant Mark Schaefer reveals some of his secrets from his new book The Content Code. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/10waystoigniteyourcontentslideshare-150611195108-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Publishing content has no real value unless it is seen and shared. It has to ignite! In this fun and colorful presentation, author and consultant Mark Schaefer reveals some of his secrets from his new book The Content Code.
10 Ways to Ignite Your Content from Mark Schaefer
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Secrets to Building an Audience That Takes Action /Rialta/secrets-to-building-an-actionable-audience 14quotesbuildingactionableaudiencemarkschaefer-150329154616-conversion-gate01
14 experts reveal their secrets to building an actionable audience. Highlights from The Content Code, including Guy Kawasaki, David Meerman Scott, Anne Handley, Chris Brogan and Seth Godin.]]>

14 experts reveal their secrets to building an actionable audience. Highlights from The Content Code, including Guy Kawasaki, David Meerman Scott, Anne Handley, Chris Brogan and Seth Godin.]]>
Sun, 29 Mar 2015 15:46:16 GMT /Rialta/secrets-to-building-an-actionable-audience Rialta@slideshare.net(Rialta) Secrets to building an actionable audience Rialta 14 experts reveal their secrets to building an actionable audience. Highlights from The Content Code, including Guy Kawasaki, David Meerman Scott, Anne Handley, Chris Brogan and Seth Godin. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/14quotesbuildingactionableaudiencemarkschaefer-150329154616-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> 14 experts reveal their secrets to building an actionable audience. Highlights from The Content Code, including Guy Kawasaki, David Meerman Scott, Anne Handley, Chris Brogan and Seth Godin.
Secrets to building an actionable audience from Mark Schaefer
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5 Ways to be a More Confident Blogger /slideshow/5-tipstobecomeamoreconfidentblogger/42472916 5-tips-to-become-a-more-confident-blogger-141208085513-conversion-gate02
Blogging is a critical skill for many peple, businesses and bands trying to build a presence on the web. But having the confidence to do it can be a major hurdle. Here are some tips to help you be a more confident blogger starting today!]]>

Blogging is a critical skill for many peple, businesses and bands trying to build a presence on the web. But having the confidence to do it can be a major hurdle. Here are some tips to help you be a more confident blogger starting today!]]>
Mon, 08 Dec 2014 08:55:13 GMT /slideshow/5-tipstobecomeamoreconfidentblogger/42472916 Rialta@slideshare.net(Rialta) 5 tips-to-become-a-more-confident-blogger Rialta Blogging is a critical skill for many peple, businesses and bands trying to build a presence on the web. But having the confidence to do it can be a major hurdle. Here are some tips to help you be a more confident blogger starting today! <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/5-tips-to-become-a-more-confident-blogger-141208085513-conversion-gate02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Blogging is a critical skill for many peple, businesses and bands trying to build a presence on the web. But having the confidence to do it can be a major hurdle. Here are some tips to help you be a more confident blogger starting today!
5 tips-to-become-a-more-confident-blogger from Mark Schaefer
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10 Reasons Why Twitter is Content Marketing's Best Friend /slideshow/10-reasons-why-twitter-is-content-marketings-best-friend/39726050 whytwitteriscontentmarketingsbestfriend-140930181839-phpapp01
Twitter and content marketing fit like a hand in a glove. Discover 10 reasons wihy Twitter helps you discover, create and ignite your content with a relevant and engaged audience!]]>

Twitter and content marketing fit like a hand in a glove. Discover 10 reasons wihy Twitter helps you discover, create and ignite your content with a relevant and engaged audience!]]>
Tue, 30 Sep 2014 18:18:39 GMT /slideshow/10-reasons-why-twitter-is-content-marketings-best-friend/39726050 Rialta@slideshare.net(Rialta) 10 Reasons Why Twitter is Content Marketing's Best Friend Rialta Twitter and content marketing fit like a hand in a glove. Discover 10 reasons wihy Twitter helps you discover, create and ignite your content with a relevant and engaged audience! <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/whytwitteriscontentmarketingsbestfriend-140930181839-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Twitter and content marketing fit like a hand in a glove. Discover 10 reasons wihy Twitter helps you discover, create and ignite your content with a relevant and engaged audience!
10 Reasons Why Twitter is Content Marketing's Best Friend from Mark Schaefer
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The Medieval Guide to Social Media Success /slideshow/the-medieval-guide-to-social-media-success/38531115 medieval-guide-to-social-media-success-140831064346-phpapp01
Social Media Marketing does not have to be overwhelming. In fact, we can look to the Medieval marketplace of 1,000 years ago for the rules of success!]]>

Social Media Marketing does not have to be overwhelming. In fact, we can look to the Medieval marketplace of 1,000 years ago for the rules of success!]]>
Sun, 31 Aug 2014 06:43:46 GMT /slideshow/the-medieval-guide-to-social-media-success/38531115 Rialta@slideshare.net(Rialta) The Medieval Guide to Social Media Success Rialta Social Media Marketing does not have to be overwhelming. In fact, we can look to the Medieval marketplace of 1,000 years ago for the rules of success! <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/medieval-guide-to-social-media-success-140831064346-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Social Media Marketing does not have to be overwhelming. In fact, we can look to the Medieval marketplace of 1,000 years ago for the rules of success!
The Medieval Guide to Social Media Success from Mark Schaefer
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3 Fundamentals of a Successful Social Selling Strategy /slideshow/3-fundamentals-of-a-successful-social-selling-strategy/37514827 3-fundamentals-successful-social-selling-strategy-140730165201-phpapp01
Social media provides both an opportunity and an impediment to many sales professionals. But the job will be easier if you keep these three fundamentals in mind!]]>

Social media provides both an opportunity and an impediment to many sales professionals. But the job will be easier if you keep these three fundamentals in mind!]]>
Wed, 30 Jul 2014 16:52:01 GMT /slideshow/3-fundamentals-of-a-successful-social-selling-strategy/37514827 Rialta@slideshare.net(Rialta) 3 Fundamentals of a Successful Social Selling Strategy Rialta Social media provides both an opportunity and an impediment to many sales professionals. But the job will be easier if you keep these three fundamentals in mind! <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/3-fundamentals-successful-social-selling-strategy-140730165201-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Social media provides both an opportunity and an impediment to many sales professionals. But the job will be easier if you keep these three fundamentals in mind!
3 Fundamentals of a Successful Social Selling Strategy from Mark Schaefer
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Social Media Engagement is Not a Strategy /slideshow/social-media-engagement-is-not-a-strategy-36524665/36524665 social-media-engagement-not-a-strategy-140701154336-phpapp01
Social media marketers are keen to drive engagement but it may not necessarily be a viable strategy. In fact, it comes at a cost!]]>

Social media marketers are keen to drive engagement but it may not necessarily be a viable strategy. In fact, it comes at a cost!]]>
Tue, 01 Jul 2014 15:43:36 GMT /slideshow/social-media-engagement-is-not-a-strategy-36524665/36524665 Rialta@slideshare.net(Rialta) Social Media Engagement is Not a Strategy Rialta Social media marketers are keen to drive engagement but it may not necessarily be a viable strategy. In fact, it comes at a cost! <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/social-media-engagement-not-a-strategy-140701154336-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Social media marketers are keen to drive engagement but it may not necessarily be a viable strategy. In fact, it comes at a cost!
Social Media Engagement is Not a Strategy from Mark Schaefer
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6 Questions to Lead You to a Social Media Strategy /slideshow/6-questionssocialmediastrategy-markschaefer/33998875 6-questions-social-media-strategymarkschaefer-140427123305-phpapp02
It can be intimidating and overwhelming to try to develop a social media strategy, but if you follow through on these six questions, your strategy will reveal itself.]]>

It can be intimidating and overwhelming to try to develop a social media strategy, but if you follow through on these six questions, your strategy will reveal itself.]]>
Sun, 27 Apr 2014 12:33:05 GMT /slideshow/6-questionssocialmediastrategy-markschaefer/33998875 Rialta@slideshare.net(Rialta) 6 Questions to Lead You to a Social Media Strategy Rialta It can be intimidating and overwhelming to try to develop a social media strategy, but if you follow through on these six questions, your strategy will reveal itself. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/6-questions-social-media-strategymarkschaefer-140427123305-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> It can be intimidating and overwhelming to try to develop a social media strategy, but if you follow through on these six questions, your strategy will reveal itself.
6 Questions to Lead You to a Social Media Strategy from Mark Schaefer
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7 Reasons Every Job Seeker Should Blog /slideshow/7-reasons-every-job-seeker-should-blog/29456646 7reasonstoblog1-131223170252-phpapp02
Blogging might be the edge you need to stand out in many job categories. Here are seven reasons why.]]>

Blogging might be the edge you need to stand out in many job categories. Here are seven reasons why.]]>
Mon, 23 Dec 2013 17:02:52 GMT /slideshow/7-reasons-every-job-seeker-should-blog/29456646 Rialta@slideshare.net(Rialta) 7 Reasons Every Job Seeker Should Blog Rialta Blogging might be the edge you need to stand out in many job categories. Here are seven reasons why. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/7reasonstoblog1-131223170252-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Blogging might be the edge you need to stand out in many job categories. Here are seven reasons why.
7 Reasons Every Job Seeker Should Blog from Mark Schaefer
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8 steps to better blog writing /Rialta/8-steps-to-better-blog-writing 8stepstobetterblogwriting-121031211122-phpapp01
If you are writing for a blog, throw the rules out the door. Blogger, author and consultant Mark W. Schaefer teaches us eight ways to connect to your readers!]]>

If you are writing for a blog, throw the rules out the door. Blogger, author and consultant Mark W. Schaefer teaches us eight ways to connect to your readers!]]>
Wed, 31 Oct 2012 21:11:20 GMT /Rialta/8-steps-to-better-blog-writing Rialta@slideshare.net(Rialta) 8 steps to better blog writing Rialta If you are writing for a blog, throw the rules out the door. Blogger, author and consultant Mark W. Schaefer teaches us eight ways to connect to your readers! <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/8stepstobetterblogwriting-121031211122-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> If you are writing for a blog, throw the rules out the door. Blogger, author and consultant Mark W. Schaefer teaches us eight ways to connect to your readers!
8 steps to better blog writing from Mark Schaefer
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Social Media and Government: Five Mega-Trends /slideshow/social-media-and-government-five-megatrends/14971677 schaefer-nascio2011annual-121031140618-phpapp01
Describes five social media megatrends for government. A presentation for the National Association of State CIO's]]>

Describes five social media megatrends for government. A presentation for the National Association of State CIO's]]>
Wed, 31 Oct 2012 14:06:16 GMT /slideshow/social-media-and-government-five-megatrends/14971677 Rialta@slideshare.net(Rialta) Social Media and Government: Five Mega-Trends Rialta Describes five social media megatrends for government. A presentation for the National Association of State CIO's <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/schaefer-nascio2011annual-121031140618-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Describes five social media megatrends for government. A presentation for the National Association of State CIO&#39;s
Social Media and Government: Five Mega-Trends from Mark Schaefer
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Mark Schaefer on Blogging /slideshow/mark-schaefer-on-blogging/9622207 smmasters-bloggingpresentation-111009185052-phpapp01
Why should you blog ... even if nobody reads it? How do you get your company blog to suck less? Here is one of Mark Schaefer's most popular presentations.]]>

Why should you blog ... even if nobody reads it? How do you get your company blog to suck less? Here is one of Mark Schaefer's most popular presentations.]]>
Sun, 09 Oct 2011 18:50:50 GMT /slideshow/mark-schaefer-on-blogging/9622207 Rialta@slideshare.net(Rialta) Mark Schaefer on Blogging Rialta Why should you blog ... even if nobody reads it? How do you get your company blog to suck less? Here is one of Mark Schaefer's most popular presentations. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/smmasters-bloggingpresentation-111009185052-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Why should you blog ... even if nobody reads it? How do you get your company blog to suck less? Here is one of Mark Schaefer&#39;s most popular presentations.
Mark Schaefer on Blogging from Mark Schaefer
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https://cdn.slidesharecdn.com/profile-photo-Rialta-48x48.jpg?cb=1534126969 Mark W. Schaefer is a globally-recognized blogger, speaker, educator, business consultant, and author who blogs at {grow} — one of the top marketing blogs of the world. Mark has worked in global sales, PR, and marketing positions for nearly 30 years and now provides consulting services as Executive Director of U.S.-basedSchaefer Marketing Solutions. He specializes in social media training and clients include both start-ups and global brands such as IBM, AT&T, Johnson & Johnson, and the UK government. Mark has advanced degrees in marketing and organizational development and holds seven patents. He is a faculty member of the graduate studies program at Rutgers University and is the f... www.businessesGROW.com https://cdn.slidesharecdn.com/ss_thumbnails/iscontentmarketingsustainable3-180214135842-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/is-content-marketing-sustainable-87987011/87987011 Is Content Marketing S... https://cdn.slidesharecdn.com/ss_thumbnails/yoursocialmediastrategyplan-bymarkschaefer-producedbyandrewandpete1-160925114104-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/your-social-media-strategy-plan-where-do-you-start/66388498 Your Social Media Stra... https://cdn.slidesharecdn.com/ss_thumbnails/solisslideshare-160220185850-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/untangling-the-customer-journey-58504881/58504881 Untangling the custome...