ºÝºÝߣshows by User: RichSchwerin / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: RichSchwerin / Thu, 20 Jan 2022 06:50:13 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: RichSchwerin Content Performance Measurement in 2022 /slideshow/content-performance-measurement-in-2022/251023996 contentperformancemeasurement2022richschwerinbayareacontentmarketingmeetup-220120065014
How is your content is performing? Is it satisfying the needs of your audience while helping you meet your business objectives? Discover how evolving metrics impact three categories of content measurement -- consumption, desired audience actions, business KPIs -- and how to think about content performance measurement this year and beyond. In this session, you'll learn how to map content KPIs to business objectives and audience needs (segmentation is key), and gain an understanding that customer-facing content is not created the same or for the same purpose so don’t measure it all the same way. Presented to the Bay Area Content Marketing Meetup, January 20th, 2022 https://www.meetup.com/Bay-Area-Content-Marketing/events/281554465/]]>
How is your content is performing? Is it satisfying the needs of your audience while helping you meet your business objectives? Discover how evolving metrics impact three categories of content measurement -- consumption, desired audience actions, business KPIs -- and how to think about content performance measurement this year and beyond. In this session, you'll learn how to map content KPIs to business objectives and audience needs (segmentation is key), and gain an understanding that customer-facing content is not created the same or for the same purpose so don’t measure it all the same way. Presented to the Bay Area Content Marketing Meetup, January 20th, 2022 https://www.meetup.com/Bay-Area-Content-Marketing/events/281554465/]]> Thu, 20 Jan 2022 06:50:13 GMT /slideshow/content-performance-measurement-in-2022/251023996 RichSchwerin@slideshare.net(RichSchwerin) Content Performance Measurement in 2022 RichSchwerin How is your content is performing? Is it satisfying the needs of your audience while helping you meet your business objectives? Discover how evolving metrics impact three categories of content measurement -- consumption, desired audience actions, business KPIs -- and how to think about content performance measurement this year and beyond. In this session, you'll learn how to map content KPIs to business objectives and audience needs (segmentation is key), and gain an understanding that customer-facing content is not created the same or for the same purpose so don’t measure it all the same way. Presented to the Bay Area Content Marketing Meetup, January 20th, 2022 https://www.meetup.com/Bay-Area-Content-Marketing/events/281554465/ <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/contentperformancemeasurement2022richschwerinbayareacontentmarketingmeetup-220120065014-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> How is your content is performing? Is it satisfying the needs of your audience while helping you meet your business objectives? Discover how evolving metrics impact three categories of content measurement -- consumption, desired audience actions, business KPIs -- and how to think about content performance measurement this year and beyond. In this session, you&#39;ll learn how to map content KPIs to business objectives and audience needs (segmentation is key), and gain an understanding that customer-facing content is not created the same or for the same purpose so don’t measure it all the same way. Presented to the Bay Area Content Marketing Meetup, January 20th, 2022 https://www.meetup.com/Bay-Area-Content-Marketing/events/281554465/
Content Performance Measurement in 2022 from Rich Schwerin
]]> 66 0 https://cdn.slidesharecdn.com/ss_thumbnails/contentperformancemeasurement2022richschwerinbayareacontentmarketingmeetup-220120065014-thumbnail.jpg?width=120&height=120&fit=bounds presentation 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 SEO Past, Present, Future: What Every Content Strategist Should Know About the Search Evolution /slideshow/seo-past-present-future-what-every-content-strategist-should-know-about-the-search-evolution/188667981 seo-past-present-future-panel-slides-csa2019-191030182818
Are you clinging to search engine optimization (SEO) myths of the past? Search engine algorithms continually evolve, and your SEO must evolve, too. Your audience searches throughout every stage of their journey, and by focusing on the SEO fundamentals of content, code, and community, your results can better match their search intent. Rich Schwerin leads a discussion with a panel of three SEO experts on how organic search is evolving and what every content strategist should know to stay current. The panel will explore the past, present, and future of search, debunking some long-held myths, with an eye on where search is heading next. Attendees will learn: The truth behind the most persistent SEO myths of the past Three keys to higher search engine rankings in the present How organic search is evolving now and into the future Panelists include Benu Aggarwal of Milestone, Michelle Robbins of Aimclear, LLC, and Punnyatowa Ghosh of VMWare. Moderated by Rich Schwerin, Autodesk.]]>
Are you clinging to search engine optimization (SEO) myths of the past? Search engine algorithms continually evolve, and your SEO must evolve, too. Your audience searches throughout every stage of their journey, and by focusing on the SEO fundamentals of content, code, and community, your results can better match their search intent. Rich Schwerin leads a discussion with a panel of three SEO experts on how organic search is evolving and what every content strategist should know to stay current. The panel will explore the past, present, and future of search, debunking some long-held myths, with an eye on where search is heading next. Attendees will learn: The truth behind the most persistent SEO myths of the past Three keys to higher search engine rankings in the present How organic search is evolving now and into the future Panelists include Benu Aggarwal of Milestone, Michelle Robbins of Aimclear, LLC, and Punnyatowa Ghosh of VMWare. Moderated by Rich Schwerin, Autodesk.]]> Wed, 30 Oct 2019 18:28:17 GMT /slideshow/seo-past-present-future-what-every-content-strategist-should-know-about-the-search-evolution/188667981 RichSchwerin@slideshare.net(RichSchwerin) SEO Past, Present, Future: What Every Content Strategist Should Know About the Search Evolution RichSchwerin Are you clinging to search engine optimization (SEO) myths of the past? Search engine algorithms continually evolve, and your SEO must evolve, too. Your audience searches throughout every stage of their journey, and by focusing on the SEO fundamentals of content, code, and community, your results can better match their search intent. Rich Schwerin leads a discussion with a panel of three SEO experts on how organic search is evolving and what every content strategist should know to stay current. The panel will explore the past, present, and future of search, debunking some long-held myths, with an eye on where search is heading next. Attendees will learn: The truth behind the most persistent SEO myths of the past Three keys to higher search engine rankings in the present How organic search is evolving now and into the future Panelists include Benu Aggarwal of Milestone, Michelle Robbins of Aimclear, LLC, and Punnyatowa Ghosh of VMWare. Moderated by Rich Schwerin, Autodesk. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/seo-past-present-future-panel-slides-csa2019-191030182818-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Are you clinging to search engine optimization (SEO) myths of the past? Search engine algorithms continually evolve, and your SEO must evolve, too. Your audience searches throughout every stage of their journey, and by focusing on the SEO fundamentals of content, code, and community, your results can better match their search intent. Rich Schwerin leads a discussion with a panel of three SEO experts on how organic search is evolving and what every content strategist should know to stay current. The panel will explore the past, present, and future of search, debunking some long-held myths, with an eye on where search is heading next. Attendees will learn: The truth behind the most persistent SEO myths of the past Three keys to higher search engine rankings in the present How organic search is evolving now and into the future Panelists include Benu Aggarwal of Milestone, Michelle Robbins of Aimclear, LLC, and Punnyatowa Ghosh of VMWare. Moderated by Rich Schwerin, Autodesk.
SEO Past, Present, Future: What Every Content Strategist Should Know About the Search Evolution from Rich Schwerin
]]> 391 1 https://cdn.slidesharecdn.com/ss_thumbnails/seo-past-present-future-panel-slides-csa2019-191030182818-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Three Keys to Successful Content Inventories and Audits /slideshow/three-keys-to-successful-content-inventories-and-audits/137070727 3keystosuccessfulcontentinventoriesandauditsrichschwerin031919-190319034846
Fed up with random acts of content that raise internal costs and lower external audience experiences? Start with the basics: Take stock of your existing content. All of it. Next, audit the performance of that content. Finally, execute a keep/revise/delete plan based on performance. This presentation focuses on the benefits of content inventories and audits as fundamental building blocks to developing a content lifecycle from discovery to deletion. No ibuprofen required.]]>
Fed up with random acts of content that raise internal costs and lower external audience experiences? Start with the basics: Take stock of your existing content. All of it. Next, audit the performance of that content. Finally, execute a keep/revise/delete plan based on performance. This presentation focuses on the benefits of content inventories and audits as fundamental building blocks to developing a content lifecycle from discovery to deletion. No ibuprofen required.]]> Tue, 19 Mar 2019 03:48:46 GMT /slideshow/three-keys-to-successful-content-inventories-and-audits/137070727 RichSchwerin@slideshare.net(RichSchwerin) Three Keys to Successful Content Inventories and Audits RichSchwerin Fed up with random acts of content that raise internal costs and lower external audience experiences? Start with the basics: Take stock of your existing content. All of it. Next, audit the performance of that content. Finally, execute a keep/revise/delete plan based on performance. This presentation focuses on the benefits of content inventories and audits as fundamental building blocks to developing a content lifecycle from discovery to deletion. No ibuprofen required. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/3keystosuccessfulcontentinventoriesandauditsrichschwerin031919-190319034846-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Fed up with random acts of content that raise internal costs and lower external audience experiences? Start with the basics: Take stock of your existing content. All of it. Next, audit the performance of that content. Finally, execute a keep/revise/delete plan based on performance. This presentation focuses on the benefits of content inventories and audits as fundamental building blocks to developing a content lifecycle from discovery to deletion. No ibuprofen required.
Three Keys to Successful Content Inventories and Audits from Rich Schwerin
]]> 1284 4 https://cdn.slidesharecdn.com/ss_thumbnails/3keystosuccessfulcontentinventoriesandauditsrichschwerin031919-190319034846-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 The Digital Content Imperative /slideshow/the-digital-content-imperative/76574283 richschwerinthedigitalcontentimperative060117-170601212711
Attention is currency: Spend it wisely.]]>
Attention is currency: Spend it wisely.]]> Thu, 01 Jun 2017 21:27:11 GMT /slideshow/the-digital-content-imperative/76574283 RichSchwerin@slideshare.net(RichSchwerin) The Digital Content Imperative RichSchwerin Attention is currency: Spend it wisely. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/richschwerinthedigitalcontentimperative060117-170601212711-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Attention is currency: Spend it wisely.
The Digital Content Imperative from Rich Schwerin
]]> 1298 12 https://cdn.slidesharecdn.com/ss_thumbnails/richschwerinthedigitalcontentimperative060117-170601212711-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Content Strategy is Not Content Marketing /slideshow/content-strategy-is-not-content-marketing/62844671 richschwerincontentstrategycontentmarketingsmb2bbloggermeetup060816-160608090025
While content strategy and content marketing are two different practices, both are integral for success. In this short deck, prepared for the San Mateo B2B Bloggers Meetup, I outline some of the differences and similarities between content strategy and content marketing, shine a spotlight on mavens Kristina Halvorson and Joe Pulizzi, and recommend next steps.]]>
While content strategy and content marketing are two different practices, both are integral for success. In this short deck, prepared for the San Mateo B2B Bloggers Meetup, I outline some of the differences and similarities between content strategy and content marketing, shine a spotlight on mavens Kristina Halvorson and Joe Pulizzi, and recommend next steps.]]> Wed, 08 Jun 2016 09:00:25 GMT /slideshow/content-strategy-is-not-content-marketing/62844671 RichSchwerin@slideshare.net(RichSchwerin) Content Strategy is Not Content Marketing RichSchwerin While content strategy and content marketing are two different practices, both are integral for success. In this short deck, prepared for the San Mateo B2B Bloggers Meetup, I outline some of the differences and similarities between content strategy and content marketing, shine a spotlight on mavens Kristina Halvorson and Joe Pulizzi, and recommend next steps. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/richschwerincontentstrategycontentmarketingsmb2bbloggermeetup060816-160608090025-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> While content strategy and content marketing are two different practices, both are integral for success. In this short deck, prepared for the San Mateo B2B Bloggers Meetup, I outline some of the differences and similarities between content strategy and content marketing, shine a spotlight on mavens Kristina Halvorson and Joe Pulizzi, and recommend next steps.
Content Strategy is Not Content Marketing from Rich Schwerin
]]> 5914 12 https://cdn.slidesharecdn.com/ss_thumbnails/richschwerincontentstrategycontentmarketingsmb2bbloggermeetup060816-160608090025-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-RichSchwerin-48x48.jpg?cb=1731453701 I'm a digital strategist with extensive enterprise technology content strategy, content marketing, product marketing, and editorial experience, focused on attracting, engaging, and converting audiences into advocates through optimal content experiences that best match search intent. More highlights on my Linkedin profile. www.linkedin.com/in/richschwerin/ https://cdn.slidesharecdn.com/ss_thumbnails/contentperformancemeasurement2022richschwerinbayareacontentmarketingmeetup-220120065014-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/content-performance-measurement-in-2022/251023996 Content Performance Me... https://cdn.slidesharecdn.com/ss_thumbnails/seo-past-present-future-panel-slides-csa2019-191030182818-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/seo-past-present-future-what-every-content-strategist-should-know-about-the-search-evolution/188667981 SEO Past, Present, Fut... https://cdn.slidesharecdn.com/ss_thumbnails/3keystosuccessfulcontentinventoriesandauditsrichschwerin031919-190319034846-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/three-keys-to-successful-content-inventories-and-audits/137070727 Three Keys to Successf...