/ http://www.slideshare.net/images/logo.gif / 際際滷Share feed for 際際滷shows by User: RobWilloxWebMediaInb https://cdn.slidesharecdn.com/profile-photo-RobWilloxWebMediaInb-48x48.jpg?cb=1523465445 With the increasing number of new web sites being launched it is increasingly important not only to attract new visitors and traffic to your web site but to ensure that each has an experience that, in the first instance, encourages them to return but in the longer term converts them to customers and clients. SEO (search engine optimisation) addresses the first criterion in driving and attracting new visitors. The other side of the coin, web site optimisation (WSO) seeks to understand their motivations and behaviour and to satisfy the objective of each visit. Through the use of analytics and testing it is easier and more economical now, since the introduction of technologies such as Goog... http://www.web-media.co.uk