ºÝºÝߣshows by User: RobertLangereis1 / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: RobertLangereis1 / Sun, 23 Nov 2014 15:38:50 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: RobertLangereis1 A Digital Marketing Strategy - Monaco Convention Bureau (MICE sector) /slideshow/mice-project-digital-marketing-strategy/41924614 miceproject-digitalmarketingstrategy-141123153850-conversion-gate01
"In November 2014, the Monaco Tourism and Convention Authority received the prestigious ICCA award for the Best Marketing Campaign. The Monaco Convention Bureau presented its communications campaign to a panel of over 750 professionals, composed of directors of associations, event planners, experts, journalists, directors of convention bureaus and congress centers from five continents. This marketing campaign was selected by the jury, thus beating the « heavyweights » in the Congress sector like Amsterdam and Copenhagen. The students of the IUM MSc in Digital Marketing are delighted with this victory as they have worked hard several months to propose to the Monaco Tourism and Convention Authority a relevant digital strategy. Indeed, as part of their curriculum (MSc in Digital Marketing corporate project), the students have made recommendations and suggested various ideas and solutions to appeal directly to the reader, overcome negative stereotypes, and highlight the professionalism of Monaco’s economic and touristic players." [http://www.monaco.edu/news-business-school/index.php/msc-in-digital-marketing-corporate-project] I can count myself lucky to have been part of one of the two groups from IUM who presented their recommendation to the Monaco Tourism and Convention Authority. We feel honoured to have contributed (to whatever extend) to the succes of this campaign. This strategy was created, and presented, by: Christiaan Barnard, Thomas Lyseggen, Gregory Meynaud, and myself.]]>
"In November 2014, the Monaco Tourism and Convention Authority received the prestigious ICCA award for the Best Marketing Campaign. The Monaco Convention Bureau presented its communications campaign to a panel of over 750 professionals, composed of directors of associations, event planners, experts, journalists, directors of convention bureaus and congress centers from five continents. This marketing campaign was selected by the jury, thus beating the « heavyweights » in the Congress sector like Amsterdam and Copenhagen. The students of the IUM MSc in Digital Marketing are delighted with this victory as they have worked hard several months to propose to the Monaco Tourism and Convention Authority a relevant digital strategy. Indeed, as part of their curriculum (MSc in Digital Marketing corporate project), the students have made recommendations and suggested various ideas and solutions to appeal directly to the reader, overcome negative stereotypes, and highlight the professionalism of Monaco’s economic and touristic players." [http://www.monaco.edu/news-business-school/index.php/msc-in-digital-marketing-corporate-project] I can count myself lucky to have been part of one of the two groups from IUM who presented their recommendation to the Monaco Tourism and Convention Authority. We feel honoured to have contributed (to whatever extend) to the succes of this campaign. This strategy was created, and presented, by: Christiaan Barnard, Thomas Lyseggen, Gregory Meynaud, and myself.]]> Sun, 23 Nov 2014 15:38:50 GMT /slideshow/mice-project-digital-marketing-strategy/41924614 RobertLangereis1@slideshare.net(RobertLangereis1) A Digital Marketing Strategy - Monaco Convention Bureau (MICE sector) RobertLangereis1 "In November 2014, the Monaco Tourism and Convention Authority received the prestigious ICCA award for the Best Marketing Campaign. The Monaco Convention Bureau presented its communications campaign to a panel of over 750 professionals, composed of directors of associations, event planners, experts, journalists, directors of convention bureaus and congress centers from five continents. This marketing campaign was selected by the jury, thus beating the « heavyweights » in the Congress sector like Amsterdam and Copenhagen. The students of the IUM MSc in Digital Marketing are delighted with this victory as they have worked hard several months to propose to the Monaco Tourism and Convention Authority a relevant digital strategy. Indeed, as part of their curriculum (MSc in Digital Marketing corporate project), the students have made recommendations and suggested various ideas and solutions to appeal directly to the reader, overcome negative stereotypes, and highlight the professionalism of Monaco’s economic and touristic players." [http://www.monaco.edu/news-business-school/index.php/msc-in-digital-marketing-corporate-project] I can count myself lucky to have been part of one of the two groups from IUM who presented their recommendation to the Monaco Tourism and Convention Authority. We feel honoured to have contributed (to whatever extend) to the succes of this campaign. This strategy was created, and presented, by: Christiaan Barnard, Thomas Lyseggen, Gregory Meynaud, and myself. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/miceproject-digitalmarketingstrategy-141123153850-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> &quot;In November 2014, the Monaco Tourism and Convention Authority received the prestigious ICCA award for the Best Marketing Campaign. The Monaco Convention Bureau presented its communications campaign to a panel of over 750 professionals, composed of directors of associations, event planners, experts, journalists, directors of convention bureaus and congress centers from five continents. This marketing campaign was selected by the jury, thus beating the « heavyweights » in the Congress sector like Amsterdam and Copenhagen. The students of the IUM MSc in Digital Marketing are delighted with this victory as they have worked hard several months to propose to the Monaco Tourism and Convention Authority a relevant digital strategy. Indeed, as part of their curriculum (MSc in Digital Marketing corporate project), the students have made recommendations and suggested various ideas and solutions to appeal directly to the reader, overcome negative stereotypes, and highlight the professionalism of Monaco’s economic and touristic players.&quot; [http://www.monaco.edu/news-business-school/index.php/msc-in-digital-marketing-corporate-project] I can count myself lucky to have been part of one of the two groups from IUM who presented their recommendation to the Monaco Tourism and Convention Authority. We feel honoured to have contributed (to whatever extend) to the succes of this campaign. This strategy was created, and presented, by: Christiaan Barnard, Thomas Lyseggen, Gregory Meynaud, and myself.
A Digital Marketing Strategy - Monaco Convention Bureau (MICE sector) from Robert Langereis
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