際際滷shows by User: RonaldVoorn / http://www.slideshare.net/images/logo.gif 際際滷shows by User: RonaldVoorn / Fri, 27 Jan 2017 10:43:35 GMT 際際滷Share feed for 際際滷shows by User: RonaldVoorn Warmte en Competentie als voorspellers van merkgedrag:Een Nederlandse benadering /slideshow/warmte-en-competentie-als-voorspellers-van-merkgedrageen-nederlandse-benadering/71453866 presentationetmaal-170127104335
Voorn, R. & Muntinga, D. (2017).Warmte en Competentie als voorspellers van merkgedrag:Een Nederlandse benadering. Proceedings van Het Etmaal van de Communicate Wetenschap Conferentie, Universiteit van Tilburg, Januari 2017. Tilburg, Nederland]]>
Voorn, R. & Muntinga, D. (2017).Warmte en Competentie als voorspellers van merkgedrag:Een Nederlandse benadering. Proceedings van Het Etmaal van de Communicate Wetenschap Conferentie, Universiteit van Tilburg, Januari 2017. Tilburg, Nederland]]> Fri, 27 Jan 2017 10:43:35 GMT /slideshow/warmte-en-competentie-als-voorspellers-van-merkgedrageen-nederlandse-benadering/71453866 RonaldVoorn@slideshare.net(RonaldVoorn) Warmte en Competentie als voorspellers van merkgedrag:Een Nederlandse benadering RonaldVoorn Voorn, R. & Muntinga, D. (2017).Warmte en Competentie als voorspellers van merkgedrag:Een Nederlandse benadering. Proceedings van Het Etmaal van de Communicate Wetenschap Conferentie, Universiteit van Tilburg, Januari 2017. Tilburg, Nederland <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/presentationetmaal-170127104335-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Voorn, R. &amp; Muntinga, D. (2017).Warmte en Competentie als voorspellers van merkgedrag:Een Nederlandse benadering. Proceedings van Het Etmaal van de Communicate Wetenschap Conferentie, Universiteit van Tilburg, Januari 2017. Tilburg, Nederland
Warmte en Competentie als voorspellers van merkgedrag:Een Nederlandse benadering from Ronald Voorn
]]> 324 5 https://cdn.slidesharecdn.com/ss_thumbnails/presentationetmaal-170127104335-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 The fifth p, student version /slideshow/the-fifth-p-student-version/47237513 thefifthpstudentversion-150421070636-conversion-gate02
Presentation for the University of Leiden, Economic Psychology Master year April 2015. Lecture on use of psychology in marketing]]>
Presentation for the University of Leiden, Economic Psychology Master year April 2015. Lecture on use of psychology in marketing]]> Tue, 21 Apr 2015 07:06:36 GMT /slideshow/the-fifth-p-student-version/47237513 RonaldVoorn@slideshare.net(RonaldVoorn) The fifth p, student version RonaldVoorn Presentation for the University of Leiden, Economic Psychology Master year April 2015. Lecture on use of psychology in marketing <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/thefifthpstudentversion-150421070636-conversion-gate02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Presentation for the University of Leiden, Economic Psychology Master year April 2015. Lecture on use of psychology in marketing
The fifth p, student version from Ronald Voorn
]]> 835 3 https://cdn.slidesharecdn.com/ss_thumbnails/thefifthpstudentversion-150421070636-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Neuromarketing : Neurononsense ? /slideshow/neuromarketing-neurononsense/35005097 neurononsense-140522102024-phpapp02
The name Neuromarketing is suggestive and wrong. Otherwise Focusgroupmarketing would also be correct. It is a research method. Nothing more and nothing less. Based on solid academic research by professionals it is also shown to be of limited use in marketing compared to other research methods. Further interesting reading http://www.greenbookblog.org/2013/12/12/can-neuromarketing-get-its-groove-back-part-1/ and (in Dutch) http://www.marketingfacts.nl/berichten/brain-porn]]>
The name Neuromarketing is suggestive and wrong. Otherwise Focusgroupmarketing would also be correct. It is a research method. Nothing more and nothing less. Based on solid academic research by professionals it is also shown to be of limited use in marketing compared to other research methods. Further interesting reading http://www.greenbookblog.org/2013/12/12/can-neuromarketing-get-its-groove-back-part-1/ and (in Dutch) http://www.marketingfacts.nl/berichten/brain-porn]]> Thu, 22 May 2014 10:20:24 GMT /slideshow/neuromarketing-neurononsense/35005097 RonaldVoorn@slideshare.net(RonaldVoorn) Neuromarketing : Neurononsense ? RonaldVoorn The name Neuromarketing is suggestive and wrong. Otherwise Focusgroupmarketing would also be correct. It is a research method. Nothing more and nothing less. Based on solid academic research by professionals it is also shown to be of limited use in marketing compared to other research methods. Further interesting reading http://www.greenbookblog.org/2013/12/12/can-neuromarketing-get-its-groove-back-part-1/ and (in Dutch) http://www.marketingfacts.nl/berichten/brain-porn <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/neurononsense-140522102024-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The name Neuromarketing is suggestive and wrong. Otherwise Focusgroupmarketing would also be correct. It is a research method. Nothing more and nothing less. Based on solid academic research by professionals it is also shown to be of limited use in marketing compared to other research methods. Further interesting reading http://www.greenbookblog.org/2013/12/12/can-neuromarketing-get-its-groove-back-part-1/ and (in Dutch) http://www.marketingfacts.nl/berichten/brain-porn
Neuromarketing : Neurononsense ? from Ronald Voorn
]]> 896 5 https://cdn.slidesharecdn.com/ss_thumbnails/neurononsense-140522102024-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-RonaldVoorn-48x48.jpg?cb=1574600129 After careers in client service (Lintas, Leo Burnett), marketing ( Global Advertising Manager and Global Marketing Director Heineken brand), and general management (Heineken a.o.) he returned to the Netherlands in 2011 to upgrade his knowledge in marketing communication science (MSc, PhD student) at the University of Twente. Ronald is active in consulting as the founder of the Science for Business Group Netherlands, associate partner with Brand & Business Architects and as a lecturer at the Utrecht University of Applied Sciences. He is also active as a guest lecturer for the University of Twente, University of Florida, University of Amsterdam and the University of Leiden. www.brandandbusinessarchitects.nl/ https://cdn.slidesharecdn.com/ss_thumbnails/presentationetmaal-170127104335-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/warmte-en-competentie-als-voorspellers-van-merkgedrageen-nederlandse-benadering/71453866 Warmte en Competentie ... https://cdn.slidesharecdn.com/ss_thumbnails/thefifthpstudentversion-150421070636-conversion-gate02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/the-fifth-p-student-version/47237513 The fifth p, student v... https://cdn.slidesharecdn.com/ss_thumbnails/neurononsense-140522102024-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/neuromarketing-neurononsense/35005097 Neuromarketing : Neuro...