ºÝºÝߣshows by User: SCEWorx / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: SCEWorx / Mon, 13 Apr 2015 22:40:18 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: SCEWorx Growth Hacking in Context /slideshow/growth-hacking-in-context/46962652 ghexplained-150413224018-conversion-gate01
Large corporations already know exactly what they need to do and they have the resources to do it. The objective of every startup is to even out the playing field by systematically reducing risk and building assets. Digital marketing means building an audience through content, or paying for access to an audience that has already being built. Growth Hacking means finding creative ways to infiltrate those audiences. ]]>
Large corporations already know exactly what they need to do and they have the resources to do it. The objective of every startup is to even out the playing field by systematically reducing risk and building assets. Digital marketing means building an audience through content, or paying for access to an audience that has already being built. Growth Hacking means finding creative ways to infiltrate those audiences. ]]> Mon, 13 Apr 2015 22:40:18 GMT /slideshow/growth-hacking-in-context/46962652 SCEWorx@slideshare.net(SCEWorx) Growth Hacking in Context SCEWorx Large corporations already know exactly what they need to do and they have the resources to do it. The objective of every startup is to even out the playing field by systematically reducing risk and building assets. Digital marketing means building an audience through content, or paying for access to an audience that has already being built. Growth Hacking means finding creative ways to infiltrate those audiences. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ghexplained-150413224018-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Large corporations already know exactly what they need to do and they have the resources to do it. The objective of every startup is to even out the playing field by systematically reducing risk and building assets. Digital marketing means building an audience through content, or paying for access to an audience that has already being built. Growth Hacking means finding creative ways to infiltrate those audiences.
Growth Hacking in Context from Cristian Contreras
]]> 849 2 https://cdn.slidesharecdn.com/ss_thumbnails/ghexplained-150413224018-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Ryerson Startup School 2015 - Growth Hacking 2015 /slideshow/ryerson-startup-school-2015-growth-hacking-2015/45781545 startupschool-growthhacking2015-150312221106-conversion-gate01
The marketing choices available to you flow from your ability to deliver and capture value. Value is determined by how much satisfaction your product offers and much effort it requires. Positioning takes sacrifice. It means giving up the vast majority of the market, in exchange for a very small niche that your are best suited to dominate. The war may take place in the market, but each battle is fought in the mind. Social validation is the most powerful catalyst for action. Limit your efforts to 3 channels in parallel. The sooner you can start executing, the sooner you can find what channels will work for you. Check the math before taking on a new channel. Avoid getting lost in tactics and aimless execution, by defining what success looks like. Create the report you will use to measure success and build the infrastructure to support it. It is much easier to double your revenue by doubling your conversion rate than it is by doubling your traffic. Test copy over design, and drastic changes over subtle ones. Now that you’ve followed all the rules, it’s time to throw away the rulebook. Time to try some new ideas, and find unorthodox ways to multiply your customer base. ]]>
The marketing choices available to you flow from your ability to deliver and capture value. Value is determined by how much satisfaction your product offers and much effort it requires. Positioning takes sacrifice. It means giving up the vast majority of the market, in exchange for a very small niche that your are best suited to dominate. The war may take place in the market, but each battle is fought in the mind. Social validation is the most powerful catalyst for action. Limit your efforts to 3 channels in parallel. The sooner you can start executing, the sooner you can find what channels will work for you. Check the math before taking on a new channel. Avoid getting lost in tactics and aimless execution, by defining what success looks like. Create the report you will use to measure success and build the infrastructure to support it. It is much easier to double your revenue by doubling your conversion rate than it is by doubling your traffic. Test copy over design, and drastic changes over subtle ones. Now that you’ve followed all the rules, it’s time to throw away the rulebook. Time to try some new ideas, and find unorthodox ways to multiply your customer base. ]]> Thu, 12 Mar 2015 22:11:06 GMT /slideshow/ryerson-startup-school-2015-growth-hacking-2015/45781545 SCEWorx@slideshare.net(SCEWorx) Ryerson Startup School 2015 - Growth Hacking 2015 SCEWorx The marketing choices available to you flow from your ability to deliver and capture value. Value is determined by how much satisfaction your product offers and much effort it requires. Positioning takes sacrifice. It means giving up the vast majority of the market, in exchange for a very small niche that your are best suited to dominate. The war may take place in the market, but each battle is fought in the mind. Social validation is the most powerful catalyst for action. Limit your efforts to 3 channels in parallel. The sooner you can start executing, the sooner you can find what channels will work for you. Check the math before taking on a new channel. Avoid getting lost in tactics and aimless execution, by defining what success looks like. Create the report you will use to measure success and build the infrastructure to support it. It is much easier to double your revenue by doubling your conversion rate than it is by doubling your traffic. Test copy over design, and drastic changes over subtle ones. Now that you’ve followed all the rules, it’s time to throw away the rulebook. Time to try some new ideas, and find unorthodox ways to multiply your customer base. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/startupschool-growthhacking2015-150312221106-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The marketing choices available to you flow from your ability to deliver and capture value. Value is determined by how much satisfaction your product offers and much effort it requires. Positioning takes sacrifice. It means giving up the vast majority of the market, in exchange for a very small niche that your are best suited to dominate. The war may take place in the market, but each battle is fought in the mind. Social validation is the most powerful catalyst for action. Limit your efforts to 3 channels in parallel. The sooner you can start executing, the sooner you can find what channels will work for you. Check the math before taking on a new channel. Avoid getting lost in tactics and aimless execution, by defining what success looks like. Create the report you will use to measure success and build the infrastructure to support it. It is much easier to double your revenue by doubling your conversion rate than it is by doubling your traffic. Test copy over design, and drastic changes over subtle ones. Now that you’ve followed all the rules, it’s time to throw away the rulebook. Time to try some new ideas, and find unorthodox ways to multiply your customer base.
Ryerson Startup School 2015 - Growth Hacking 2015 from Cristian Contreras
]]> 1403 5 https://cdn.slidesharecdn.com/ss_thumbnails/startupschool-growthhacking2015-150312221106-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-SCEWorx-48x48.jpg?cb=1636912892 Marketing professional working with early-stage SaaS companies helping to generate the traction they need to raise the next round of funding. www.GrowthCollective.ca https://cdn.slidesharecdn.com/ss_thumbnails/ghexplained-150413224018-conversion-gate01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/growth-hacking-in-context/46962652 Growth Hacking in Context https://cdn.slidesharecdn.com/ss_thumbnails/startupschool-growthhacking2015-150312221106-conversion-gate01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/ryerson-startup-school-2015-growth-hacking-2015/45781545 Ryerson Startup School...