ºÝºÝߣshows by User: Sally_Bagshaw / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: Sally_Bagshaw / Mon, 05 Aug 2019 22:17:36 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: Sally_Bagshaw Beyond words - using content strategy for better ux /Sally_Bagshaw/beyond-words-using-content-strategy-for-better-ux-161384969 beyondwords-usingcontentstrategyforbetterux-uxbnesmall-190805221736
Presentation to UX Brisbane about embedding empathy, systems and good team culture into your content strategy.]]>
Presentation to UX Brisbane about embedding empathy, systems and good team culture into your content strategy.]]> Mon, 05 Aug 2019 22:17:36 GMT /Sally_Bagshaw/beyond-words-using-content-strategy-for-better-ux-161384969 Sally_Bagshaw@slideshare.net(Sally_Bagshaw) Beyond words - using content strategy for better ux Sally_Bagshaw Presentation to UX Brisbane about embedding empathy, systems and good team culture into your content strategy. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/beyondwords-usingcontentstrategyforbetterux-uxbnesmall-190805221736-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Presentation to UX Brisbane about embedding empathy, systems and good team culture into your content strategy.
Beyond words - using content strategy for better ux from Sally Bagshaw
]]> 312 5 https://cdn.slidesharecdn.com/ss_thumbnails/beyondwords-usingcontentstrategyforbetterux-uxbnesmall-190805221736-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Beyond words using content strategy for better ux /slideshow/beyond-words-using-content-strategy-for-better-ux/93750304 beyondwords-usingcontentstrategyforbetterux-180413043808
Web Directions Design 2018: We know an important part of creating a great user experience is getting the right information to the right person, at the right time. And a clear content strategy provides the framework to make this happen. But did you know that content strategy can help with more than words? It can embed empathy into your service, architect content systems that will deliver the experience you design and build robust teams with the right skills to sustain digital products. This presentation covers practical advice about other ways a content strategist can help with your projects, plus give you tips on incorporating content strategy into your own UX toolkit.]]>
Web Directions Design 2018: We know an important part of creating a great user experience is getting the right information to the right person, at the right time. And a clear content strategy provides the framework to make this happen. But did you know that content strategy can help with more than words? It can embed empathy into your service, architect content systems that will deliver the experience you design and build robust teams with the right skills to sustain digital products. This presentation covers practical advice about other ways a content strategist can help with your projects, plus give you tips on incorporating content strategy into your own UX toolkit.]]> Fri, 13 Apr 2018 04:38:08 GMT /slideshow/beyond-words-using-content-strategy-for-better-ux/93750304 Sally_Bagshaw@slideshare.net(Sally_Bagshaw) Beyond words using content strategy for better ux Sally_Bagshaw Web Directions Design 2018: We know an important part of creating a great user experience is getting the right information to the right person, at the right time. And a clear content strategy provides the framework to make this happen. But did you know that content strategy can help with more than words? It can embed empathy into your service, architect content systems that will deliver the experience you design and build robust teams with the right skills to sustain digital products. This presentation covers practical advice about other ways a content strategist can help with your projects, plus give you tips on incorporating content strategy into your own UX toolkit. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/beyondwords-usingcontentstrategyforbetterux-180413043808-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Web Directions Design 2018: We know an important part of creating a great user experience is getting the right information to the right person, at the right time. And a clear content strategy provides the framework to make this happen. But did you know that content strategy can help with more than words? It can embed empathy into your service, architect content systems that will deliver the experience you design and build robust teams with the right skills to sustain digital products. This presentation covers practical advice about other ways a content strategist can help with your projects, plus give you tips on incorporating content strategy into your own UX toolkit.
Beyond words using content strategy for better ux from Sally Bagshaw
]]> 2716 7 https://cdn.slidesharecdn.com/ss_thumbnails/beyondwords-usingcontentstrategyforbetterux-180413043808-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Aligning fiefdoms - Confab Intensive 2017 /slideshow/aligning-fiefdoms-confab-intensive-2017/79729922 aligningfiefdoms-confabintensive2017fordistribution-170913145539
Getting your complex stakeholders to move forward together through better workplace communication and negotiation.]]>
Getting your complex stakeholders to move forward together through better workplace communication and negotiation.]]> Wed, 13 Sep 2017 14:55:39 GMT /slideshow/aligning-fiefdoms-confab-intensive-2017/79729922 Sally_Bagshaw@slideshare.net(Sally_Bagshaw) Aligning fiefdoms - Confab Intensive 2017 Sally_Bagshaw Getting your complex stakeholders to move forward together through better workplace communication and negotiation. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/aligningfiefdoms-confabintensive2017fordistribution-170913145539-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Getting your complex stakeholders to move forward together through better workplace communication and negotiation.
Aligning fiefdoms - Confab Intensive 2017 from Sally Bagshaw
]]> 533 4 https://cdn.slidesharecdn.com/ss_thumbnails/aligningfiefdoms-confabintensive2017fordistribution-170913145539-thumbnail.jpg?width=120&height=120&fit=bounds presentation 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Defining your brand's voice and tone /slideshow/defining-your-brands-voice-and-tone/78021042 voiceandtone-july2017-170719011319
Presentation to the Brisbane Content Strategy meetup. Meetup description: The language that we choose and the style in which we write can shape our customer's perception of our products and services. It can build trust, create rapport, and set us apart from our competitors. But how do you define voice? And, what about tone? In this meetup, I am going to show you a number of ways you can identify and document your brand's voice and tone. I'll explain the difference between voice and tone, take you through some practical workshop exercises you can run with your team or stakeholders, and provide you with examples of tools to communicate it to your content writers.]]>
Presentation to the Brisbane Content Strategy meetup. Meetup description: The language that we choose and the style in which we write can shape our customer's perception of our products and services. It can build trust, create rapport, and set us apart from our competitors. But how do you define voice? And, what about tone? In this meetup, I am going to show you a number of ways you can identify and document your brand's voice and tone. I'll explain the difference between voice and tone, take you through some practical workshop exercises you can run with your team or stakeholders, and provide you with examples of tools to communicate it to your content writers.]]> Wed, 19 Jul 2017 01:13:19 GMT /slideshow/defining-your-brands-voice-and-tone/78021042 Sally_Bagshaw@slideshare.net(Sally_Bagshaw) Defining your brand's voice and tone Sally_Bagshaw Presentation to the Brisbane Content Strategy meetup. Meetup description: The language that we choose and the style in which we write can shape our customer's perception of our products and services. It can build trust, create rapport, and set us apart from our competitors. But how do you define voice? And, what about tone? In this meetup, I am going to show you a number of ways you can identify and document your brand's voice and tone. I'll explain the difference between voice and tone, take you through some practical workshop exercises you can run with your team or stakeholders, and provide you with examples of tools to communicate it to your content writers. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/voiceandtone-july2017-170719011319-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Presentation to the Brisbane Content Strategy meetup. Meetup description: The language that we choose and the style in which we write can shape our customer&#39;s perception of our products and services. It can build trust, create rapport, and set us apart from our competitors. But how do you define voice? And, what about tone? In this meetup, I am going to show you a number of ways you can identify and document your brand&#39;s voice and tone. I&#39;ll explain the difference between voice and tone, take you through some practical workshop exercises you can run with your team or stakeholders, and provide you with examples of tools to communicate it to your content writers.
Defining your brand's voice and tone from Sally Bagshaw
]]> 4665 10 https://cdn.slidesharecdn.com/ss_thumbnails/voiceandtone-july2017-170719011319-thumbnail.jpg?width=120&height=120&fit=bounds presentation 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Taming fiefdoms: Collaboration, content and complex stakeholders /slideshow/taming-fiefdoms-collaboration-content-and-complex-stakeholders/66825050 tamingfiefdoms-161006201620
CSForum Melbourne, October 2016. Transcript at: http://www.webcontentstrategy.com.au/taming-fiefdoms-collaboration-content-and-complex-stakeholders/ As content strategists, our work often involves trying to change the way an organisation does something—whether it’s by way of a new website, updates to navigation, a content review, or even implementing a governance model. And at the heart of change are people. Some who will be excited and ready to embrace what you’re doing, and some who will be harder to engage as they become protective of their patch of turf. Competing priorities, battles over budget, and plain old internal politics can be tough to manage, especially if you’ve got a project to deliver. This presentation looks at practical ways you can collaborate with complex stakeholders on your next content project. It will discuss different warning signs to keep your eye out for that could disrupt your plans, as well as offer tips for gathering stakeholder requirements, obtaining constructive input, and techniques for aligning different business groups to share a common vision. ]]>
CSForum Melbourne, October 2016. Transcript at: http://www.webcontentstrategy.com.au/taming-fiefdoms-collaboration-content-and-complex-stakeholders/ As content strategists, our work often involves trying to change the way an organisation does something—whether it’s by way of a new website, updates to navigation, a content review, or even implementing a governance model. And at the heart of change are people. Some who will be excited and ready to embrace what you’re doing, and some who will be harder to engage as they become protective of their patch of turf. Competing priorities, battles over budget, and plain old internal politics can be tough to manage, especially if you’ve got a project to deliver. This presentation looks at practical ways you can collaborate with complex stakeholders on your next content project. It will discuss different warning signs to keep your eye out for that could disrupt your plans, as well as offer tips for gathering stakeholder requirements, obtaining constructive input, and techniques for aligning different business groups to share a common vision. ]]> Thu, 06 Oct 2016 20:16:20 GMT /slideshow/taming-fiefdoms-collaboration-content-and-complex-stakeholders/66825050 Sally_Bagshaw@slideshare.net(Sally_Bagshaw) Taming fiefdoms: Collaboration, content and complex stakeholders Sally_Bagshaw CSForum Melbourne, October 2016. Transcript at: http://www.webcontentstrategy.com.au/taming-fiefdoms-collaboration-content-and-complex-stakeholders/ As content strategists, our work often involves trying to change the way an organisation does something—whether it’s by way of a new website, updates to navigation, a content review, or even implementing a governance model. And at the heart of change are people. Some who will be excited and ready to embrace what you’re doing, and some who will be harder to engage as they become protective of their patch of turf. Competing priorities, battles over budget, and plain old internal politics can be tough to manage, especially if you’ve got a project to deliver. This presentation looks at practical ways you can collaborate with complex stakeholders on your next content project. It will discuss different warning signs to keep your eye out for that could disrupt your plans, as well as offer tips for gathering stakeholder requirements, obtaining constructive input, and techniques for aligning different business groups to share a common vision. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/tamingfiefdoms-161006201620-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> CSForum Melbourne, October 2016. Transcript at: http://www.webcontentstrategy.com.au/taming-fiefdoms-collaboration-content-and-complex-stakeholders/ As content strategists, our work often involves trying to change the way an organisation does something—whether it’s by way of a new website, updates to navigation, a content review, or even implementing a governance model. And at the heart of change are people. Some who will be excited and ready to embrace what you’re doing, and some who will be harder to engage as they become protective of their patch of turf. Competing priorities, battles over budget, and plain old internal politics can be tough to manage, especially if you’ve got a project to deliver. This presentation looks at practical ways you can collaborate with complex stakeholders on your next content project. It will discuss different warning signs to keep your eye out for that could disrupt your plans, as well as offer tips for gathering stakeholder requirements, obtaining constructive input, and techniques for aligning different business groups to share a common vision.
Taming fiefdoms: Collaboration, content and complex stakeholders from Sally Bagshaw
]]> 3402 4 https://cdn.slidesharecdn.com/ss_thumbnails/tamingfiefdoms-161006201620-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Beyond the web: Customer service content strategy /slideshow/beyond-the-web-customer-service-content-strategy/48738644 customerservicecontentstrategy-fordistribution-150529055651-lva1-app6892
Mention content strategy, and the first thing people often think of is web content. Yet, there are other parts of a business that have content at its core—the most important of which is the customer service center. Customer service centers are our direct line to customers. They answer calls, reply to emails, and often coordinate printed material—and we should be incorporating them more into our strategy. Developing a content strategy that includes your customer service center improves the customer experience, provides opportunities to monitor and act on customer feedback, and helps you measure if your content is (or isn’t) working. I presented this talk at Confab Central in Minneapolis, May 2015. See a transcript at www.webcontentstrategy.com.au and video at http://livestream.com/confab/central]]>
Mention content strategy, and the first thing people often think of is web content. Yet, there are other parts of a business that have content at its core—the most important of which is the customer service center. Customer service centers are our direct line to customers. They answer calls, reply to emails, and often coordinate printed material—and we should be incorporating them more into our strategy. Developing a content strategy that includes your customer service center improves the customer experience, provides opportunities to monitor and act on customer feedback, and helps you measure if your content is (or isn’t) working. I presented this talk at Confab Central in Minneapolis, May 2015. See a transcript at www.webcontentstrategy.com.au and video at http://livestream.com/confab/central]]> Fri, 29 May 2015 05:56:51 GMT /slideshow/beyond-the-web-customer-service-content-strategy/48738644 Sally_Bagshaw@slideshare.net(Sally_Bagshaw) Beyond the web: Customer service content strategy Sally_Bagshaw Mention content strategy, and the first thing people often think of is web content. Yet, there are other parts of a business that have content at its core—the most important of which is the customer service center. Customer service centers are our direct line to customers. They answer calls, reply to emails, and often coordinate printed material—and we should be incorporating them more into our strategy. Developing a content strategy that includes your customer service center improves the customer experience, provides opportunities to monitor and act on customer feedback, and helps you measure if your content is (or isn’t) working. I presented this talk at Confab Central in Minneapolis, May 2015. See a transcript at www.webcontentstrategy.com.au and video at http://livestream.com/confab/central <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/customerservicecontentstrategy-fordistribution-150529055651-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Mention content strategy, and the first thing people often think of is web content. Yet, there are other parts of a business that have content at its core—the most important of which is the customer service center. Customer service centers are our direct line to customers. They answer calls, reply to emails, and often coordinate printed material—and we should be incorporating them more into our strategy. Developing a content strategy that includes your customer service center improves the customer experience, provides opportunities to monitor and act on customer feedback, and helps you measure if your content is (or isn’t) working. I presented this talk at Confab Central in Minneapolis, May 2015. See a transcript at www.webcontentstrategy.com.au and video at http://livestream.com/confab/central
Beyond the web: Customer service content strategy from Sally Bagshaw
]]> 4042 3 https://cdn.slidesharecdn.com/ss_thumbnails/customerservicecontentstrategy-fordistribution-150529055651-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Future-proofing authors: The new rules of writing for the web /slideshow/future-proofing-our-authors-the-new-rules-for-writing-for-the-web/18132718 futureproofingourauthorspresentation-130403170947-phpapp01
Presentation from Confab London, March 2013.]]>
Presentation from Confab London, March 2013.]]> Wed, 03 Apr 2013 17:09:47 GMT /slideshow/future-proofing-our-authors-the-new-rules-for-writing-for-the-web/18132718 Sally_Bagshaw@slideshare.net(Sally_Bagshaw) Future-proofing authors: The new rules of writing for the web Sally_Bagshaw Presentation from Confab London, March 2013. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/futureproofingourauthorspresentation-130403170947-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Presentation from Confab London, March 2013.
Future-proofing authors: The new rules of writing for the web from Sally Bagshaw
]]> 2702 3 https://cdn.slidesharecdn.com/ss_thumbnails/futureproofingourauthorspresentation-130403170947-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Content obesity: An organisation's silent killer /slideshow/content-obesity-an-organisations-silent-killer/15289407 sallybagshaw-worldprforum-121121174713-phpapp01
Presentation at World PR Forum Melbourne about how junk content is bad for an organisation's health.]]>
Presentation at World PR Forum Melbourne about how junk content is bad for an organisation's health.]]> Wed, 21 Nov 2012 17:47:10 GMT /slideshow/content-obesity-an-organisations-silent-killer/15289407 Sally_Bagshaw@slideshare.net(Sally_Bagshaw) Content obesity: An organisation's silent killer Sally_Bagshaw Presentation at World PR Forum Melbourne about how junk content is bad for an organisation's health. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/sallybagshaw-worldprforum-121121174713-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Presentation at World PR Forum Melbourne about how junk content is bad for an organisation&#39;s health.
Content obesity: An organisation's silent killer from Sally Bagshaw
]]> 765 3 https://cdn.slidesharecdn.com/ss_thumbnails/sallybagshaw-worldprforum-121121174713-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Key initiatives to engage your audience through content marketing /slideshow/key-initiatives-to-engage-your-audience-through-content-marketing/14991528 emsa12sallybagshaw-final-121101225231-phpapp02
This is my presentation from the Email Marketing Summit in Brisbane. I was asked to talk about content marketing and its role in email marketing campaigns.]]>
This is my presentation from the Email Marketing Summit in Brisbane. I was asked to talk about content marketing and its role in email marketing campaigns.]]> Thu, 01 Nov 2012 22:52:31 GMT /slideshow/key-initiatives-to-engage-your-audience-through-content-marketing/14991528 Sally_Bagshaw@slideshare.net(Sally_Bagshaw) Key initiatives to engage your audience through content marketing Sally_Bagshaw This is my presentation from the Email Marketing Summit in Brisbane. I was asked to talk about content marketing and its role in email marketing campaigns. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/emsa12sallybagshaw-final-121101225231-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This is my presentation from the Email Marketing Summit in Brisbane. I was asked to talk about content marketing and its role in email marketing campaigns.
Key initiatives to engage your audience through content marketing from Sally Bagshaw
]]> 670 3 https://cdn.slidesharecdn.com/ss_thumbnails/emsa12sallybagshaw-final-121101225231-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 What structured content will mean for authors /slideshow/what-structured-content-will-mean-for-authors/14143484 sallybagshaw-webdirections-120902050839-phpapp02
A short (five minute) talk for Web Direction South's 'What do you know' series held in Brisbane on 30 August 2012.]]>
A short (five minute) talk for Web Direction South's 'What do you know' series held in Brisbane on 30 August 2012.]]> Sun, 02 Sep 2012 05:06:44 GMT /slideshow/what-structured-content-will-mean-for-authors/14143484 Sally_Bagshaw@slideshare.net(Sally_Bagshaw) What structured content will mean for authors Sally_Bagshaw A short (five minute) talk for Web Direction South's 'What do you know' series held in Brisbane on 30 August 2012. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/sallybagshaw-webdirections-120902050839-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> A short (five minute) talk for Web Direction South&#39;s &#39;What do you know&#39; series held in Brisbane on 30 August 2012.
What structured content will mean for authors from Sally Bagshaw
]]> 516 3 https://cdn.slidesharecdn.com/ss_thumbnails/sallybagshaw-webdirections-120902050839-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 What is content strategy? /slideshow/what-is-content-strategy-14088592/14088592 july2012-whatiscs2-120827190914-phpapp02
A short presentation for the July 2012 Brisbane Content Strategy Meetup]]>
A short presentation for the July 2012 Brisbane Content Strategy Meetup]]> Mon, 27 Aug 2012 19:09:12 GMT /slideshow/what-is-content-strategy-14088592/14088592 Sally_Bagshaw@slideshare.net(Sally_Bagshaw) What is content strategy? Sally_Bagshaw A short presentation for the July 2012 Brisbane Content Strategy Meetup <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/july2012-whatiscs2-120827190914-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> A short presentation for the July 2012 Brisbane Content Strategy Meetup
What is content strategy? from Sally Bagshaw
]]> 1047 3 https://cdn.slidesharecdn.com/ss_thumbnails/july2012-whatiscs2-120827190914-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-Sally_Bagshaw-48x48.jpg?cb=1583619232 I'm an independent content strategist helping companies bridge the gap between content, technology and user experience. Think of me as a business analyst for your content - I look at how it is currently helping (or hindering) your business and will develop a strategy to make it better support your business and user needs. My strengths include working with tricky stakeholders and acting as a intermediary between business and technical teams. I focus on content input (people, structure, processes, training and governance) and content output (content types, authoring, messaging) so you get a robust content framework that is going to help you reach your goals. I look beyond web content, and... www.webcontentstrategy.com.au https://cdn.slidesharecdn.com/ss_thumbnails/beyondwords-usingcontentstrategyforbetterux-uxbnesmall-190805221736-thumbnail.jpg?width=320&height=320&fit=bounds Sally_Bagshaw/beyond-words-using-content-strategy-for-better-ux-161384969 Beyond words - using c... https://cdn.slidesharecdn.com/ss_thumbnails/beyondwords-usingcontentstrategyforbetterux-180413043808-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/beyond-words-using-content-strategy-for-better-ux/93750304 Beyond words using c... https://cdn.slidesharecdn.com/ss_thumbnails/aligningfiefdoms-confabintensive2017fordistribution-170913145539-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/aligning-fiefdoms-confab-intensive-2017/79729922 Aligning fiefdoms - Co...