/ http://www.slideshare.net/images/logo.gif / ºÝºÝߣShare feed for ºÝºÝߣshows by User: SamanthaAlderfer https://cdn.slidesharecdn.com/profile-photo-SamanthaAlderfer-48x48.jpg?cb=1523302852 Position: Director- Marketing & Creative Services Industry: Manufacturing/Consumer Goods/Media •Development & management of brand objectives and strategies to achieve company targets •Management of social media campaigns to bring brand awareness & traffic to pages •Design & Development of CPG packaging, POS, tradeshow and/or OOH graphics •Worked on projects with vendors to obtain RFP’s and managed corporate packaging purchases •Social Media Management, CMS, landing pages and analytics, E-Mail Campaigns •Product optimization and improvement projects to enhance consumer interest as well as profitability