際際滷shows by User: SametzBlackstone / http://www.slideshare.net/images/logo.gif 際際滷shows by User: SametzBlackstone / Wed, 09 Feb 2011 15:36:05 GMT 際際滷Share feed for 際際滷shows by User: SametzBlackstone CASE D. 2 2011: Brand control to Major Tom: New rules for increasing your brand's gravitational pull /slideshow/case-d-2-2011-brand-control-to-major-tom-new-rules-for-increasing-your-brands-gravitational-pull/6867205 sametzbrandcontrolcaseii-110209153610-phpapp01
While the new age of extreme participation and interaction means you no longer have control of all your brand and communication levers, there is the potential for more engaged prospects, matriculants, students, partners, alumni, and donors; the development of a huge corps of advocates; and for learning much that can advance your organization. This session will help you to get more out of the communications you can control and give you the insight and tools to influence and give context to the ones you can.]]>
While the new age of extreme participation and interaction means you no longer have control of all your brand and communication levers, there is the potential for more engaged prospects, matriculants, students, partners, alumni, and donors; the development of a huge corps of advocates; and for learning much that can advance your organization. This session will help you to get more out of the communications you can control and give you the insight and tools to influence and give context to the ones you can.]]> Wed, 09 Feb 2011 15:36:05 GMT /slideshow/case-d-2-2011-brand-control-to-major-tom-new-rules-for-increasing-your-brands-gravitational-pull/6867205 SametzBlackstone@slideshare.net(SametzBlackstone) CASE D. 2 2011: Brand control to Major Tom: New rules for increasing your brand's gravitational pull SametzBlackstone While the new age of extreme participation and interaction means you no longer have control of all your brand and communication levers, there is the potential for more engaged prospects, matriculants, students, partners, alumni, and donors; the development of a huge corps of advocates; and for learning much that can advance your organization. This session will help you to get more out of the communications you can control and give you the insight and tools to influence and give context to the ones you can. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/sametzbrandcontrolcaseii-110209153610-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> While the new age of extreme participation and interaction means you no longer have control of all your brand and communication levers, there is the potential for more engaged prospects, matriculants, students, partners, alumni, and donors; the development of a huge corps of advocates; and for learning much that can advance your organization. This session will help you to get more out of the communications you can control and give you the insight and tools to influence and give context to the ones you can.
CASE D. 2 2011: Brand control to Major Tom: New rules for increasing your brand's gravitational pull from Sametz Blackstone Associates
]]> 899 3 https://cdn.slidesharecdn.com/ss_thumbnails/sametzbrandcontrolcaseii-110209153610-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 CASE D1 2011: Achieving (Compelling) Visual Coherence /slideshow/case-d1-2011-achieving-compelling-visual-coherence/6800965 cased1visual-coherence-110203104602-phpapp01
In todays decentralized, tweeting, demand-printed, www universe, achieving compelling visual coherence is tough. There are many applications that need to be brought into a brand; communications that affect your brand are created inside and outside your walls, 24/7. Crafting or renovating a system for visual brand expression is more like making a mosaic than it is carving a sculpture out of a single piece of stone; it requires a different toolbox than the one used even a few years ago: one with approaches to color, type, imagery, design, and movement; one with volume and tone controls; one that can be taught and shared.]]>
In todays decentralized, tweeting, demand-printed, www universe, achieving compelling visual coherence is tough. There are many applications that need to be brought into a brand; communications that affect your brand are created inside and outside your walls, 24/7. Crafting or renovating a system for visual brand expression is more like making a mosaic than it is carving a sculpture out of a single piece of stone; it requires a different toolbox than the one used even a few years ago: one with approaches to color, type, imagery, design, and movement; one with volume and tone controls; one that can be taught and shared.]]> Thu, 03 Feb 2011 10:45:54 GMT /slideshow/case-d1-2011-achieving-compelling-visual-coherence/6800965 SametzBlackstone@slideshare.net(SametzBlackstone) CASE D1 2011: Achieving (Compelling) Visual Coherence SametzBlackstone In todays decentralized, tweeting, demand-printed, www universe, achieving compelling visual coherence is tough. There are many applications that need to be brought into a brand; communications that affect your brand are created inside and outside your walls, 24/7. Crafting or renovating a system for visual brand expression is more like making a mosaic than it is carving a sculpture out of a single piece of stone; it requires a different toolbox than the one used even a few years ago: one with approaches to color, type, imagery, design, and movement; one with volume and tone controls; one that can be taught and shared. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/cased1visual-coherence-110203104602-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> In todays decentralized, tweeting, demand-printed, www universe, achieving compelling visual coherence is tough. There are many applications that need to be brought into a brand; communications that affect your brand are created inside and outside your walls, 24/7. Crafting or renovating a system for visual brand expression is more like making a mosaic than it is carving a sculpture out of a single piece of stone; it requires a different toolbox than the one used even a few years ago: one with approaches to color, type, imagery, design, and movement; one with volume and tone controls; one that can be taught and shared.
CASE D1 2011: Achieving (Compelling) Visual Coherence from Sametz Blackstone Associates
]]> 774 4 https://cdn.slidesharecdn.com/ss_thumbnails/cased1visual-coherence-110203104602-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Brand alignment for higher ed: Connecting your brands and putting them to work /SametzBlackstone/brand-alignment-for-higher-ed-connecting-your-brands-and-putting-them-to-work cased1-brandstrategies-110201190643-phpapp02
Higher-education institutions -- like many organizations these days -- manage a family of offerings. And though it may often slip through your fingers, the perceived relationship between those sub brands and the parent or master brand matters. Your people, programs, and places are all brands, and a strategy for managing those brand relationships is the only way to ensure credit flows back to your institution (a must for fundraising and recruitment). In this session, learn the basics of the 4 brand relationship strategies, see examples from from many universities, and learn how to apply them effectively and comprehensively to your institutions print, digital, and social media communications. ]]>
Higher-education institutions -- like many organizations these days -- manage a family of offerings. And though it may often slip through your fingers, the perceived relationship between those sub brands and the parent or master brand matters. Your people, programs, and places are all brands, and a strategy for managing those brand relationships is the only way to ensure credit flows back to your institution (a must for fundraising and recruitment). In this session, learn the basics of the 4 brand relationship strategies, see examples from from many universities, and learn how to apply them effectively and comprehensively to your institutions print, digital, and social media communications. ]]> Tue, 01 Feb 2011 19:06:40 GMT /SametzBlackstone/brand-alignment-for-higher-ed-connecting-your-brands-and-putting-them-to-work SametzBlackstone@slideshare.net(SametzBlackstone) Brand alignment for higher ed: Connecting your brands and putting them to work SametzBlackstone Higher-education institutions -- like many organizations these days -- manage a family of offerings. And though it may often slip through your fingers, the perceived relationship between those sub brands and the parent or master brand matters. Your people, programs, and places are all brands, and a strategy for managing those brand relationships is the only way to ensure credit flows back to your institution (a must for fundraising and recruitment). In this session, learn the basics of the 4 brand relationship strategies, see examples from from many universities, and learn how to apply them effectively and comprehensively to your institutions print, digital, and social media communications. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/cased1-brandstrategies-110201190643-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Higher-education institutions -- like many organizations these days -- manage a family of offerings. And though it may often slip through your fingers, the perceived relationship between those sub brands and the parent or master brand matters. Your people, programs, and places are all brands, and a strategy for managing those brand relationships is the only way to ensure credit flows back to your institution (a must for fundraising and recruitment). In this session, learn the basics of the 4 brand relationship strategies, see examples from from many universities, and learn how to apply them effectively and comprehensively to your institutions print, digital, and social media communications.
Brand alignment for higher ed: Connecting your brands and putting them to work from Sametz Blackstone Associates
]]> 1162 1 https://cdn.slidesharecdn.com/ss_thumbnails/cased1-brandstrategies-110201190643-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Donor 3.0: Connecting with the prospects to today, and tomorrow /slideshow/donor-30-connecting-with-the-prospects-to-today-and-tomorrow/6781282 cased1-donor3-110201190351-phpapp02
New expectations are emerging from the disruptions in our economy, our lifestyles, and the ways we communicate, and relate, with one another. Understanding how tomorrows donors are different from those of the pasthow they live, how they communicate, and what they expect from their participationwill help fundraisers optimize their efforts to engage. This presentation explores the models, tools, and methods that development officers of the next decade must master to connect with prospects. ]]>
New expectations are emerging from the disruptions in our economy, our lifestyles, and the ways we communicate, and relate, with one another. Understanding how tomorrows donors are different from those of the pasthow they live, how they communicate, and what they expect from their participationwill help fundraisers optimize their efforts to engage. This presentation explores the models, tools, and methods that development officers of the next decade must master to connect with prospects. ]]> Tue, 01 Feb 2011 19:03:49 GMT /slideshow/donor-30-connecting-with-the-prospects-to-today-and-tomorrow/6781282 SametzBlackstone@slideshare.net(SametzBlackstone) Donor 3.0: Connecting with the prospects to today, and tomorrow SametzBlackstone New expectations are emerging from the disruptions in our economy, our lifestyles, and the ways we communicate, and relate, with one another. Understanding how tomorrows donors are different from those of the pasthow they live, how they communicate, and what they expect from their participationwill help fundraisers optimize their efforts to engage. This presentation explores the models, tools, and methods that development officers of the next decade must master to connect with prospects. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/cased1-donor3-110201190351-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> New expectations are emerging from the disruptions in our economy, our lifestyles, and the ways we communicate, and relate, with one another. Understanding how tomorrows donors are different from those of the pasthow they live, how they communicate, and what they expect from their participationwill help fundraisers optimize their efforts to engage. This presentation explores the models, tools, and methods that development officers of the next decade must master to connect with prospects.
Donor 3.0: Connecting with the prospects to today, and tomorrow from Sametz Blackstone Associates
]]> 444 2 https://cdn.slidesharecdn.com/ss_thumbnails/cased1-donor3-110201190351-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 What Makes You Different Makes You Stronger /slideshow/what-makes-you-different-makes-you-stronger/6720145 casewhatmakesyoudifferent-110127083215-phpapp01
The key to forging a strong identity for your school or organization is knowing what sets you apart from everyone else: what you do/have/offer that no one else doesat least not quite the way you do. Do you know what truly differentiates you? Do your students and faculty and constituents? Is your standout quality a part of the story youre telling? This interactive, lively, informal table session - full of case studies and real-world examples - will guide you through the process of answering these questions for your community...and put you on the path towards more authentic branding for your entire organization.]]>
The key to forging a strong identity for your school or organization is knowing what sets you apart from everyone else: what you do/have/offer that no one else doesat least not quite the way you do. Do you know what truly differentiates you? Do your students and faculty and constituents? Is your standout quality a part of the story youre telling? This interactive, lively, informal table session - full of case studies and real-world examples - will guide you through the process of answering these questions for your community...and put you on the path towards more authentic branding for your entire organization.]]> Thu, 27 Jan 2011 08:32:09 GMT /slideshow/what-makes-you-different-makes-you-stronger/6720145 SametzBlackstone@slideshare.net(SametzBlackstone) What Makes You Different Makes You Stronger SametzBlackstone The key to forging a strong identity for your school or organization is knowing what sets you apart from everyone else: what you do/have/offer that no one else doesat least not quite the way you do. Do you know what truly differentiates you? Do your students and faculty and constituents? Is your standout quality a part of the story youre telling? This interactive, lively, informal table session - full of case studies and real-world examples - will guide you through the process of answering these questions for your community...and put you on the path towards more authentic branding for your entire organization. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/casewhatmakesyoudifferent-110127083215-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The key to forging a strong identity for your school or organization is knowing what sets you apart from everyone else: what you do/have/offer that no one else doesat least not quite the way you do. Do you know what truly differentiates you? Do your students and faculty and constituents? Is your standout quality a part of the story youre telling? This interactive, lively, informal table session - full of case studies and real-world examples - will guide you through the process of answering these questions for your community...and put you on the path towards more authentic branding for your entire organization.
What Makes You Different Makes You Stronger from Sametz Blackstone Associates
]]> 849 3 https://cdn.slidesharecdn.com/ss_thumbnails/casewhatmakesyoudifferent-110127083215-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Building a mosaic brand /slideshow/building-a-mosaic-brand-5287600/5287600 buildingamosaicbrand-100925214216-phpapp02
The world has changed. Its not about creating one-way, company-to-customer impressions anymore if it ever was. Sure, you still put your products and messages in the marketplace. But now your customers put their experiences and expectations there, too. It all works together to create what weve come to agree is a brand. But the image is out-of-date: success in this new era isnt about searing impressions... its about arranging them. Its about creating a mosaic of inputs and ideas, carefully positioned relative to each other. In this session, learn how you can collect all the piecesboth organization- and crowd-generatedand turn them into something people see, understand, and, most importantly, care about enough to pay for.]]>
The world has changed. Its not about creating one-way, company-to-customer impressions anymore if it ever was. Sure, you still put your products and messages in the marketplace. But now your customers put their experiences and expectations there, too. It all works together to create what weve come to agree is a brand. But the image is out-of-date: success in this new era isnt about searing impressions... its about arranging them. Its about creating a mosaic of inputs and ideas, carefully positioned relative to each other. In this session, learn how you can collect all the piecesboth organization- and crowd-generatedand turn them into something people see, understand, and, most importantly, care about enough to pay for.]]> Sat, 25 Sep 2010 21:42:13 GMT /slideshow/building-a-mosaic-brand-5287600/5287600 SametzBlackstone@slideshare.net(SametzBlackstone) Building a mosaic brand SametzBlackstone The world has changed. Its not about creating one-way, company-to-customer impressions anymore if it ever was. Sure, you still put your products and messages in the marketplace. But now your customers put their experiences and expectations there, too. It all works together to create what weve come to agree is a brand. But the image is out-of-date: success in this new era isnt about searing impressions... its about arranging them. Its about creating a mosaic of inputs and ideas, carefully positioned relative to each other. In this session, learn how you can collect all the piecesboth organization- and crowd-generatedand turn them into something people see, understand, and, most importantly, care about enough to pay for. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/buildingamosaicbrand-100925214216-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The world has changed. Its not about creating one-way, company-to-customer impressions anymore if it ever was. Sure, you still put your products and messages in the marketplace. But now your customers put their experiences and expectations there, too. It all works together to create what weve come to agree is a brand. But the image is out-of-date: success in this new era isnt about searing impressions... its about arranging them. Its about creating a mosaic of inputs and ideas, carefully positioned relative to each other. In this session, learn how you can collect all the piecesboth organization- and crowd-generatedand turn them into something people see, understand, and, most importantly, care about enough to pay for.
Building a mosaic brand from Sametz Blackstone Associates
]]> 436 1 https://cdn.slidesharecdn.com/ss_thumbnails/buildingamosaicbrand-100925214216-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Scientific Method for Social Media /slideshow/scientific-method-for-social-media-5286704/5286704 scientificmethodforsocialmedia-100925161535-phpapp01
Social media isnt rocket science, is it? No, its not. But we can borrow from rocket science (in the form of the Scientific Method) to decide how best to use and implement social media in our organizations. We can apply a rationalnay, scientific!approach to figuring out what all this (previously) irrational exuberance is all about. In this session, learn a framework for approaching any social media project that will produce documentable, repeatable, and tangible results. ]]>
Social media isnt rocket science, is it? No, its not. But we can borrow from rocket science (in the form of the Scientific Method) to decide how best to use and implement social media in our organizations. We can apply a rationalnay, scientific!approach to figuring out what all this (previously) irrational exuberance is all about. In this session, learn a framework for approaching any social media project that will produce documentable, repeatable, and tangible results. ]]> Sat, 25 Sep 2010 16:15:28 GMT /slideshow/scientific-method-for-social-media-5286704/5286704 SametzBlackstone@slideshare.net(SametzBlackstone) Scientific Method for Social Media SametzBlackstone Social media isnt rocket science, is it? No, its not. But we can borrow from rocket science (in the form of the Scientific Method) to decide how best to use and implement social media in our organizations. We can apply a rationalnay, scientific!approach to figuring out what all this (previously) irrational exuberance is all about. In this session, learn a framework for approaching any social media project that will produce documentable, repeatable, and tangible results. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/scientificmethodforsocialmedia-100925161535-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Social media isnt rocket science, is it? No, its not. But we can borrow from rocket science (in the form of the Scientific Method) to decide how best to use and implement social media in our organizations. We can apply a rationalnay, scientific!approach to figuring out what all this (previously) irrational exuberance is all about. In this session, learn a framework for approaching any social media project that will produce documentable, repeatable, and tangible results.
Scientific Method for Social Media from Sametz Blackstone Associates
]]> 408 2 https://cdn.slidesharecdn.com/ss_thumbnails/scientificmethodforsocialmedia-100925161535-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Social Media + ? = $: Nonprofits and Social Media /slideshow/social-media-nonprofits-and-social-media/3227640 nposandsocme-100219132654-phpapp02
Presented on 18 February 2009 to Harvard Extension School course "Social Media Marketing," led by MaryLou Roberts. An overview of the challenges nonprofits face, how building a social brand can help, and of an approach to implementing social media in nonprofit organizations.]]>
Presented on 18 February 2009 to Harvard Extension School course "Social Media Marketing," led by MaryLou Roberts. An overview of the challenges nonprofits face, how building a social brand can help, and of an approach to implementing social media in nonprofit organizations.]]> Fri, 19 Feb 2010 13:26:40 GMT /slideshow/social-media-nonprofits-and-social-media/3227640 SametzBlackstone@slideshare.net(SametzBlackstone) Social Media + ? = $: Nonprofits and Social Media SametzBlackstone Presented on 18 February 2009 to Harvard Extension School course "Social Media Marketing," led by MaryLou Roberts. An overview of the challenges nonprofits face, how building a social brand can help, and of an approach to implementing social media in nonprofit organizations. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/nposandsocme-100219132654-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Presented on 18 February 2009 to Harvard Extension School course &quot;Social Media Marketing,&quot; led by MaryLou Roberts. An overview of the challenges nonprofits face, how building a social brand can help, and of an approach to implementing social media in nonprofit organizations.
Social Media + ? = $: Nonprofits and Social Media from Sametz Blackstone Associates
]]> 1010 4 https://cdn.slidesharecdn.com/ss_thumbnails/nposandsocme-100219132654-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Communicating Your Vision in Good Times and Bad /slideshow/communicating-your-vision-in-good-times-and-bad/3049496 communicating-your-vision-100201154437-phpapp01
Is your strategic plan gathering dust on a shelf or is the vision it inspires spurring your donors (and staff) into action? Are you making the most of every mode of communication availableincluding social media outlets Linkedin, Facebook, and Twitterto articulate your vision? Are you using the same stale language and style of communication you used 25 years ago to get todays messages across? Now more than ever, creating and communicating a strong shared vision is one of the most important activities an institutional leader can perform. In uncertain economic times, it can mean the difference between floundering and thriving. Join us to discuss the most effective way to turn a strategic plan into a vision that moves people into action, what innovative communication and writing techniques work best in todays digital age, and what your personal communication style says about you. Session developed by Tracey Palmer of Palmer Communications, Andy Tiedemann of Emerson College, and Tamsen McMahon of Sametz Blackstone Associates. Presented as part of the CASE District 1 2010 Conference in Boston, January 27-29.]]>
Is your strategic plan gathering dust on a shelf or is the vision it inspires spurring your donors (and staff) into action? Are you making the most of every mode of communication availableincluding social media outlets Linkedin, Facebook, and Twitterto articulate your vision? Are you using the same stale language and style of communication you used 25 years ago to get todays messages across? Now more than ever, creating and communicating a strong shared vision is one of the most important activities an institutional leader can perform. In uncertain economic times, it can mean the difference between floundering and thriving. Join us to discuss the most effective way to turn a strategic plan into a vision that moves people into action, what innovative communication and writing techniques work best in todays digital age, and what your personal communication style says about you. Session developed by Tracey Palmer of Palmer Communications, Andy Tiedemann of Emerson College, and Tamsen McMahon of Sametz Blackstone Associates. Presented as part of the CASE District 1 2010 Conference in Boston, January 27-29.]]> Mon, 01 Feb 2010 15:44:26 GMT /slideshow/communicating-your-vision-in-good-times-and-bad/3049496 SametzBlackstone@slideshare.net(SametzBlackstone) Communicating Your Vision in Good Times and Bad SametzBlackstone Is your strategic plan gathering dust on a shelf or is the vision it inspires spurring your donors (and staff) into action? Are you making the most of every mode of communication availableincluding social media outlets Linkedin, Facebook, and Twitterto articulate your vision? Are you using the same stale language and style of communication you used 25 years ago to get todays messages across? Now more than ever, creating and communicating a strong shared vision is one of the most important activities an institutional leader can perform. In uncertain economic times, it can mean the difference between floundering and thriving. Join us to discuss the most effective way to turn a strategic plan into a vision that moves people into action, what innovative communication and writing techniques work best in todays digital age, and what your personal communication style says about you. Session developed by Tracey Palmer of Palmer Communications, Andy Tiedemann of Emerson College, and Tamsen McMahon of Sametz Blackstone Associates. Presented as part of the CASE District 1 2010 Conference in Boston, January 27-29. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/communicating-your-vision-100201154437-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Is your strategic plan gathering dust on a shelf or is the vision it inspires spurring your donors (and staff) into action? Are you making the most of every mode of communication availableincluding social media outlets Linkedin, Facebook, and Twitterto articulate your vision? Are you using the same stale language and style of communication you used 25 years ago to get todays messages across? Now more than ever, creating and communicating a strong shared vision is one of the most important activities an institutional leader can perform. In uncertain economic times, it can mean the difference between floundering and thriving. Join us to discuss the most effective way to turn a strategic plan into a vision that moves people into action, what innovative communication and writing techniques work best in todays digital age, and what your personal communication style says about you. Session developed by Tracey Palmer of Palmer Communications, Andy Tiedemann of Emerson College, and Tamsen McMahon of Sametz Blackstone Associates. Presented as part of the CASE District 1 2010 Conference in Boston, January 27-29.
Communicating Your Vision in Good Times and Bad from Sametz Blackstone Associates
]]> 8809 8 https://cdn.slidesharecdn.com/ss_thumbnails/communicating-your-vision-100201154437-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Making Your Message Stick /slideshow/making-your-message-stick/3049495 making-your-message-stick-100201154429-phpapp01
Explore how schools are embracing the idea of "sticky" messages to create simpler, more compelling cases for support. Table seminar presented at the CASE District 1 2010 Conference in Boston, January 27-29, by Tamsen McMahon.]]>
Explore how schools are embracing the idea of "sticky" messages to create simpler, more compelling cases for support. Table seminar presented at the CASE District 1 2010 Conference in Boston, January 27-29, by Tamsen McMahon.]]> Mon, 01 Feb 2010 15:44:25 GMT /slideshow/making-your-message-stick/3049495 SametzBlackstone@slideshare.net(SametzBlackstone) Making Your Message Stick SametzBlackstone Explore how schools are embracing the idea of "sticky" messages to create simpler, more compelling cases for support. Table seminar presented at the CASE District 1 2010 Conference in Boston, January 27-29, by Tamsen McMahon. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/making-your-message-stick-100201154429-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Explore how schools are embracing the idea of &quot;sticky&quot; messages to create simpler, more compelling cases for support. Table seminar presented at the CASE District 1 2010 Conference in Boston, January 27-29, by Tamsen McMahon.
Making Your Message Stick from Sametz Blackstone Associates
]]> 904 2 https://cdn.slidesharecdn.com/ss_thumbnails/making-your-message-stick-100201154429-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Whys And Why Nots Of Social Media /slideshow/whys-and-why-nots-of-social-media/3049493 whys-and-whynots-of-socialmedia-100201154432-phpapp02
Campuses and advancement offices are abuzz with social media-MySpace, Facebook, Twitter, LinkedIn, etc. But how much is steak, and how much is just sizzle? What are the benefits and pitfalls of these new tools? How can you make sense of them all, and whether or not each of them may help or hurt your admissions and advancement work? In this session, we'll take the next step with social media and move beyond just the "what" and "how to" and discuss the "why" and "why not." Hear real-world case studies and perspectives from inside and outside higher ed institutions, and leave with a checklist on how to analyze the "which," "when," and "what's next" for your institution. Session developed by Gene Begin of Babson College and Tamsen Mcmahon of Sametz Blackstone Associates. Presented as part of the CASE District 1 2010 Conference in Boston, January 27-29.]]>
Campuses and advancement offices are abuzz with social media-MySpace, Facebook, Twitter, LinkedIn, etc. But how much is steak, and how much is just sizzle? What are the benefits and pitfalls of these new tools? How can you make sense of them all, and whether or not each of them may help or hurt your admissions and advancement work? In this session, we'll take the next step with social media and move beyond just the "what" and "how to" and discuss the "why" and "why not." Hear real-world case studies and perspectives from inside and outside higher ed institutions, and leave with a checklist on how to analyze the "which," "when," and "what's next" for your institution. Session developed by Gene Begin of Babson College and Tamsen Mcmahon of Sametz Blackstone Associates. Presented as part of the CASE District 1 2010 Conference in Boston, January 27-29.]]> Mon, 01 Feb 2010 15:44:23 GMT /slideshow/whys-and-why-nots-of-social-media/3049493 SametzBlackstone@slideshare.net(SametzBlackstone) Whys And Why Nots Of Social Media SametzBlackstone Campuses and advancement offices are abuzz with social media-MySpace, Facebook, Twitter, LinkedIn, etc. But how much is steak, and how much is just sizzle? What are the benefits and pitfalls of these new tools? How can you make sense of them all, and whether or not each of them may help or hurt your admissions and advancement work? In this session, we'll take the next step with social media and move beyond just the "what" and "how to" and discuss the "why" and "why not." Hear real-world case studies and perspectives from inside and outside higher ed institutions, and leave with a checklist on how to analyze the "which," "when," and "what's next" for your institution. Session developed by Gene Begin of Babson College and Tamsen Mcmahon of Sametz Blackstone Associates. Presented as part of the CASE District 1 2010 Conference in Boston, January 27-29. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/whys-and-whynots-of-socialmedia-100201154432-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Campuses and advancement offices are abuzz with social media-MySpace, Facebook, Twitter, LinkedIn, etc. But how much is steak, and how much is just sizzle? What are the benefits and pitfalls of these new tools? How can you make sense of them all, and whether or not each of them may help or hurt your admissions and advancement work? In this session, we&#39;ll take the next step with social media and move beyond just the &quot;what&quot; and &quot;how to&quot; and discuss the &quot;why&quot; and &quot;why not.&quot; Hear real-world case studies and perspectives from inside and outside higher ed institutions, and leave with a checklist on how to analyze the &quot;which,&quot; &quot;when,&quot; and &quot;what&#39;s next&quot; for your institution. Session developed by Gene Begin of Babson College and Tamsen Mcmahon of Sametz Blackstone Associates. Presented as part of the CASE District 1 2010 Conference in Boston, January 27-29.
Whys And Why Nots Of Social Media from Sametz Blackstone Associates
]]> 960 3 https://cdn.slidesharecdn.com/ss_thumbnails/whys-and-whynots-of-socialmedia-100201154432-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Vision = Value: Linking Mission to Marketing /slideshow/vision-value-linking-mission-to-marketing/2478357 sametznema111109-091111154606-phpapp02
Museums success depends in large part on the strength of their missions. But what if members and visitors at your institution dont understand what you do or dont (yet) care? In this session, youll see how the Fuller Museum of Craft and the Harvard Museum of Natural History, two wildly different institutions with wildly different missions, successfully tackled the challenge of creating mission-based messages to drive attendance, membership, and giving. Leave with a checklist for how to put your mission into motion at your institution. Co-chairs: Tamsen McMahon, Director of Digital and Strategic Initiatives; Sametz Blackstone Associates, MA; Brandon Walsh, Manager, Strategy, Sametz Blackstone Associates, MA Presented at the New England Museum Association's 2009 Annual Conference.]]>
Museums success depends in large part on the strength of their missions. But what if members and visitors at your institution dont understand what you do or dont (yet) care? In this session, youll see how the Fuller Museum of Craft and the Harvard Museum of Natural History, two wildly different institutions with wildly different missions, successfully tackled the challenge of creating mission-based messages to drive attendance, membership, and giving. Leave with a checklist for how to put your mission into motion at your institution. Co-chairs: Tamsen McMahon, Director of Digital and Strategic Initiatives; Sametz Blackstone Associates, MA; Brandon Walsh, Manager, Strategy, Sametz Blackstone Associates, MA Presented at the New England Museum Association's 2009 Annual Conference.]]> Wed, 11 Nov 2009 15:45:56 GMT /slideshow/vision-value-linking-mission-to-marketing/2478357 SametzBlackstone@slideshare.net(SametzBlackstone) Vision = Value: Linking Mission to Marketing SametzBlackstone Museums success depends in large part on the strength of their missions. But what if members and visitors at your institution dont understand what you do or dont (yet) care? In this session, youll see how the Fuller Museum of Craft and the Harvard Museum of Natural History, two wildly different institutions with wildly different missions, successfully tackled the challenge of creating mission-based messages to drive attendance, membership, and giving. Leave with a checklist for how to put your mission into motion at your institution. Co-chairs: Tamsen McMahon, Director of Digital and Strategic Initiatives; Sametz Blackstone Associates, MA; Brandon Walsh, Manager, Strategy, Sametz Blackstone Associates, MA Presented at the New England Museum Association's 2009 Annual Conference. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/sametznema111109-091111154606-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Museums success depends in large part on the strength of their missions. But what if members and visitors at your institution dont understand what you do or dont (yet) care? In this session, youll see how the Fuller Museum of Craft and the Harvard Museum of Natural History, two wildly different institutions with wildly different missions, successfully tackled the challenge of creating mission-based messages to drive attendance, membership, and giving. Leave with a checklist for how to put your mission into motion at your institution. Co-chairs: Tamsen McMahon, Director of Digital and Strategic Initiatives; Sametz Blackstone Associates, MA; Brandon Walsh, Manager, Strategy, Sametz Blackstone Associates, MA Presented at the New England Museum Association&#39;s 2009 Annual Conference.
Vision = Value: Linking Mission to Marketing from Sametz Blackstone Associates
]]> 2038 11 https://cdn.slidesharecdn.com/ss_thumbnails/sametznema111109-091111154606-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Command the Cultural Marketplace: Building a Brand for Customer Fascination /slideshow/command-the-cultural-marketplace-building-a-brand-for-customer-fascination-2392852/2392852 nampc09sbaartsbranding-091031194053-phpapp02
A presentation for the National Arts Marketing Conference 2009 in Providence, RI given by Tamsen McMahon of Sametz Blackstone Associates, Kim Noltemy of Sametz Blackstone Associates, and Davie Dalena of the Celebrity Series of Boston. A exploration of how branding can be used to command the cultural marketplace.]]>
A presentation for the National Arts Marketing Conference 2009 in Providence, RI given by Tamsen McMahon of Sametz Blackstone Associates, Kim Noltemy of Sametz Blackstone Associates, and Davie Dalena of the Celebrity Series of Boston. A exploration of how branding can be used to command the cultural marketplace.]]> Sat, 31 Oct 2009 19:40:45 GMT /slideshow/command-the-cultural-marketplace-building-a-brand-for-customer-fascination-2392852/2392852 SametzBlackstone@slideshare.net(SametzBlackstone) Command the Cultural Marketplace: Building a Brand for Customer Fascination SametzBlackstone A presentation for the National Arts Marketing Conference 2009 in Providence, RI given by Tamsen McMahon of Sametz Blackstone Associates, Kim Noltemy of Sametz Blackstone Associates, and Davie Dalena of the Celebrity Series of Boston. A exploration of how branding can be used to command the cultural marketplace. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/nampc09sbaartsbranding-091031194053-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> A presentation for the National Arts Marketing Conference 2009 in Providence, RI given by Tamsen McMahon of Sametz Blackstone Associates, Kim Noltemy of Sametz Blackstone Associates, and Davie Dalena of the Celebrity Series of Boston. A exploration of how branding can be used to command the cultural marketplace.
Command the Cultural Marketplace: Building a Brand for Customer Fascination from Sametz Blackstone Associates
]]> 929 8 https://cdn.slidesharecdn.com/ss_thumbnails/nampc09sbaartsbranding-091031194053-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Pixels with Purpose: High-resolution branding in the social media age /slideshow/pixels-with-purpose-highresolution-branding-in-the-social-media-age/1951457 sbamediatm-090904073011-phpapp01
The explosion of social media--and the new powers of communication it gives audiences and consumers--can easily lead to a fragmented, "pixellated" brand. But while social media brings new tools, the "old" rules of branding still apply. And, because social media gives your constituents new ways to tell you what they care about, by bringing a brand-focused approach to your efforts, you can use those tools to add definition to your organization's brand and create a more vivid picture of what your organization stands for. In this presentation, Brandon Walsh and Tamsen McMahon from Sametz Blackstone Associates, whose clients include the Fuller Craft Museum and the Boston Ballet, talk about what the rise of social media means for your institutional branding efforts. Using five basic rules of branding, you'll learn asystematic approach for implementing a social media strategy that focuses - not fragments - your organization's brand.]]>
The explosion of social media--and the new powers of communication it gives audiences and consumers--can easily lead to a fragmented, "pixellated" brand. But while social media brings new tools, the "old" rules of branding still apply. And, because social media gives your constituents new ways to tell you what they care about, by bringing a brand-focused approach to your efforts, you can use those tools to add definition to your organization's brand and create a more vivid picture of what your organization stands for. In this presentation, Brandon Walsh and Tamsen McMahon from Sametz Blackstone Associates, whose clients include the Fuller Craft Museum and the Boston Ballet, talk about what the rise of social media means for your institutional branding efforts. Using five basic rules of branding, you'll learn asystematic approach for implementing a social media strategy that focuses - not fragments - your organization's brand.]]> Fri, 04 Sep 2009 07:30:05 GMT /slideshow/pixels-with-purpose-highresolution-branding-in-the-social-media-age/1951457 SametzBlackstone@slideshare.net(SametzBlackstone) Pixels with Purpose: High-resolution branding in the social media age SametzBlackstone The explosion of social media--and the new powers of communication it gives audiences and consumers--can easily lead to a fragmented, "pixellated" brand. But while social media brings new tools, the "old" rules of branding still apply. And, because social media gives your constituents new ways to tell you what they care about, by bringing a brand-focused approach to your efforts, you can use those tools to add definition to your organization's brand and create a more vivid picture of what your organization stands for. In this presentation, Brandon Walsh and Tamsen McMahon from Sametz Blackstone Associates, whose clients include the Fuller Craft Museum and the Boston Ballet, talk about what the rise of social media means for your institutional branding efforts. Using five basic rules of branding, you'll learn asystematic approach for implementing a social media strategy that focuses - not fragments - your organization's brand. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/sbamediatm-090904073011-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The explosion of social media--and the new powers of communication it gives audiences and consumers--can easily lead to a fragmented, &quot;pixellated&quot; brand. But while social media brings new tools, the &quot;old&quot; rules of branding still apply. And, because social media gives your constituents new ways to tell you what they care about, by bringing a brand-focused approach to your efforts, you can use those tools to add definition to your organization&#39;s brand and create a more vivid picture of what your organization stands for. In this presentation, Brandon Walsh and Tamsen McMahon from Sametz Blackstone Associates, whose clients include the Fuller Craft Museum and the Boston Ballet, talk about what the rise of social media means for your institutional branding efforts. Using five basic rules of branding, you&#39;ll learn asystematic approach for implementing a social media strategy that focuses - not fragments - your organization&#39;s brand.
Pixels with Purpose: High-resolution branding in the social media age from Sametz Blackstone Associates
]]> 9332 13 https://cdn.slidesharecdn.com/ss_thumbnails/sbamediatm-090904073011-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-SametzBlackstone-48x48.jpg?cb=1522852484 Sametz Blackstone Associates is a 30-year-old, Boston-based comprehensive branding firm that integrates strategy, design, and digital media to help mission-driven companies and organizations navigate change. Our clients include leading corporate, cultural, academic, professional service, and life science organizations. www.sametz.com https://cdn.slidesharecdn.com/ss_thumbnails/sametzbrandcontrolcaseii-110209153610-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/case-d-2-2011-brand-control-to-major-tom-new-rules-for-increasing-your-brands-gravitational-pull/6867205 CASE D. 2 2011: Brand ... https://cdn.slidesharecdn.com/ss_thumbnails/cased1visual-coherence-110203104602-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/case-d1-2011-achieving-compelling-visual-coherence/6800965 CASE D1 2011: Achievin... https://cdn.slidesharecdn.com/ss_thumbnails/cased1-brandstrategies-110201190643-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds SametzBlackstone/brand-alignment-for-higher-ed-connecting-your-brands-and-putting-them-to-work Brand alignment for hi...