/ http://www.slideshare.net/images/logo.gif / 際際滷Share feed for 際際滷shows by User: SanjivGajiwala https://public.slidesharecdn.com/v2/images/profile-picture.png After spending a short time working in politics, I enjoyed three tremendous years working in integrated marketing in Chicago. After learning and producing client solutions that incorporated advertising, PR, events, and online tactics, I turned my attention to the entertainment industry, particularly gaming. I spent time with the Walt Disney Internet Group and with a start-up online game company helping to develop communities and target niche markets. During my time Pabst, I lead a variety of online and offline initiatives to improve our marketing programs.Now, at Mike's Hard Lemonade, I'm leading the development of all consumer activation and marketing programs, with a focus on innovativ...