�ݺ�ߣshows by User: SarahGurbach

�ݺ�ߣshows by User: SarahGurbach / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: SarahGurbach / Mon, 30 Sep 2019 02:24:51 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: SarahGurbach If You're One Step Behind Google, You're Two Steps Behind Your Customer /slideshow/if-youre-one-step-behind-google-youre-two-steps-behind-your-customer-177571836/177571836 ctaconference-sarahgurbach-finalversion-190930022451
Sarah Gurbach's talk from Unbounce's 2019 #CTAConference: This talk is a call to action (pun intended) for marketers to go back to our roots. In search marketing, the hyper-rational world of algorithms and ‘big data’ is not a reflection of how we, as people, make our decisions. Yet, we rely almost exclusively on secondary sources of data that don’t take into consideration the ‘why’ behind the ‘what’. In this talk, Sarah will summarize Google’s limitations in providing insight into the human behind the device and then provide a 4-step framework for how marketers can conduct lean marketing research.]]>
Sarah Gurbach's talk from Unbounce's 2019 #CTAConference: This talk is a call to action (pun intended) for marketers to go back to our roots. In search marketing, the hyper-rational world of algorithms and ‘big data’ is not a reflection of how we, as people, make our decisions. Yet, we rely almost exclusively on secondary sources of data that don’t take into consideration the ‘why’ behind the ‘what’. In this talk, Sarah will summarize Google’s limitations in providing insight into the human behind the device and then provide a 4-step framework for how marketers can conduct lean marketing research.]]> Mon, 30 Sep 2019 02:24:51 GMT /slideshow/if-youre-one-step-behind-google-youre-two-steps-behind-your-customer-177571836/177571836 SarahGurbach@slideshare.net(SarahGurbach) If You're One Step Behind Google, You're Two Steps Behind Your Customer SarahGurbach Sarah Gurbach's talk from Unbounce's 2019 #CTAConference: This talk is a call to action (pun intended) for marketers to go back to our roots. In search marketing, the hyper-rational world of algorithms and ‘big data’ is not a reflection of how we, as people, make our decisions. Yet, we rely almost exclusively on secondary sources of data that don’t take into consideration the ‘why’ behind the ‘what’. In this talk, Sarah will summarize Google’s limitations in providing insight into the human behind the device and then provide a 4-step framework for how marketers can conduct lean marketing research. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ctaconference-sarahgurbach-finalversion-190930022451-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> Sarah Gurbach's talk from Unbounce's 2019 #CTAConference: This talk is a call to action (pun intended) for marketers to go back to our roots. In search marketing, the hyper-rational world of algorithms and ‘big data’ is not a reflection of how we, as people, make our decisions. Yet, we rely almost exclusively on secondary sources of data that don’t take into consideration the ‘why’ behind the ‘what’. In this talk, Sarah will summarize Google’s limitations in providing insight into the human behind the device and then provide a 4-step framework for how marketers can conduct lean marketing research.

If You're One Step Behind Google, You're Two Steps Behind Your Customer from Sarah Gurbach

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0 A Public Relations Campaign for Chegg /slideshow/cg-comm-chegg/21112726 cgcomm-chegg-130513114101-phpapp01
In SJSU's Campaign Management class, we students presented our semester-long public relations campaign for the brand of choice. The brand was Chegg.com, a leader in the textbook industry, and the campaign was geared toward promoting their Homework Help. In the end, our proposal was the winning campaign! ]]>
In SJSU's Campaign Management class, we students presented our semester-long public relations campaign for the brand of choice. The brand was Chegg.com, a leader in the textbook industry, and the campaign was geared toward promoting their Homework Help. In the end, our proposal was the winning campaign! ]]> Mon, 13 May 2013 11:41:01 GMT /slideshow/cg-comm-chegg/21112726 SarahGurbach@slideshare.net(SarahGurbach) A Public Relations Campaign for Chegg SarahGurbach In SJSU's Campaign Management class, we students presented our semester-long public relations campaign for the brand of choice. The brand was Chegg.com, a leader in the textbook industry, and the campaign was geared toward promoting their Homework Help. In the end, our proposal was the winning campaign! <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/cgcomm-chegg-130513114101-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> In SJSU's Campaign Management class, we students presented our semester-long public relations campaign for the brand of choice. The brand was Chegg.com, a leader in the textbook industry, and the campaign was geared toward promoting their Homework Help. In the end, our proposal was the winning campaign!

A Public Relations Campaign for Chegg from Sarah Gurbach

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0 https://cdn.slidesharecdn.com/profile-photo-SarahGurbach-48x48.jpg?cb=1569939794 My goal is to utilize data, research, and psychology principles to better understand the behavior of humans as it pertains to search. With the human behind the device always in mind, I enjoy learning about the customer journey to purchase and the intersection of digital media. pnwonderer.com https://cdn.slidesharecdn.com/ss_thumbnails/ctaconference-sarahgurbach-finalversion-190930022451-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/if-youre-one-step-behind-google-youre-two-steps-behind-your-customer-177571836/177571836 If You're One Step Beh... https://cdn.slidesharecdn.com/ss_thumbnails/cgcomm-chegg-130513114101-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/cg-comm-chegg/21112726 A Public Relations Cam...