狠狠撸shows by User: SarahGurbach
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Mon, 30 Sep 2019 02:24:51 GMT狠狠撸Share feed for 狠狠撸shows by User: SarahGurbachIf You're One Step Behind Google, You're Two Steps Behind Your Customer
/slideshow/if-youre-one-step-behind-google-youre-two-steps-behind-your-customer-177571836/177571836
ctaconference-sarahgurbach-finalversion-190930022451 Sarah Gurbach's talk from Unbounce's 2019 #CTAConference:
This talk is a call to action (pun intended) for marketers to go back to our roots. In search marketing, the hyper-rational world of algorithms and 鈥榖ig data鈥� is not a reflection of how we, as people, make our decisions. Yet, we rely almost exclusively on secondary sources of data that don鈥檛 take into consideration the 鈥榳hy鈥� behind the 鈥榳hat鈥�. In this talk, Sarah will summarize Google鈥檚 limitations in providing insight into the human behind the device and then provide a 4-step framework for how marketers can conduct lean marketing research.]]>
Sarah Gurbach's talk from Unbounce's 2019 #CTAConference:
This talk is a call to action (pun intended) for marketers to go back to our roots. In search marketing, the hyper-rational world of algorithms and 鈥榖ig data鈥� is not a reflection of how we, as people, make our decisions. Yet, we rely almost exclusively on secondary sources of data that don鈥檛 take into consideration the 鈥榳hy鈥� behind the 鈥榳hat鈥�. In this talk, Sarah will summarize Google鈥檚 limitations in providing insight into the human behind the device and then provide a 4-step framework for how marketers can conduct lean marketing research.]]>
Mon, 30 Sep 2019 02:24:51 GMT/slideshow/if-youre-one-step-behind-google-youre-two-steps-behind-your-customer-177571836/177571836SarahGurbach@slideshare.net(SarahGurbach)If You're One Step Behind Google, You're Two Steps Behind Your CustomerSarahGurbachSarah Gurbach's talk from Unbounce's 2019 #CTAConference:
This talk is a call to action (pun intended) for marketers to go back to our roots. In search marketing, the hyper-rational world of algorithms and 鈥榖ig data鈥� is not a reflection of how we, as people, make our decisions. Yet, we rely almost exclusively on secondary sources of data that don鈥檛 take into consideration the 鈥榳hy鈥� behind the 鈥榳hat鈥�. In this talk, Sarah will summarize Google鈥檚 limitations in providing insight into the human behind the device and then provide a 4-step framework for how marketers can conduct lean marketing research.<img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ctaconference-sarahgurbach-finalversion-190930022451-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> Sarah Gurbach's talk from Unbounce's 2019 #CTAConference:
This talk is a call to action (pun intended) for marketers to go back to our roots. In search marketing, the hyper-rational world of algorithms and 鈥榖ig data鈥� is not a reflection of how we, as people, make our decisions. Yet, we rely almost exclusively on secondary sources of data that don鈥檛 take into consideration the 鈥榳hy鈥� behind the 鈥榳hat鈥�. In this talk, Sarah will summarize Google鈥檚 limitations in providing insight into the human behind the device and then provide a 4-step framework for how marketers can conduct lean marketing research.
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500https://cdn.slidesharecdn.com/ss_thumbnails/ctaconference-sarahgurbach-finalversion-190930022451-thumbnail.jpg?width=120&height=120&fit=boundspresentationBlackhttp://activitystrea.ms/schema/1.0/posthttp://activitystrea.ms/schema/1.0/posted0A Public Relations Campaign for Chegg
/slideshow/cg-comm-chegg/21112726
cgcomm-chegg-130513114101-phpapp01 In SJSU's Campaign Management class, we students presented our semester-long public relations campaign for the brand of choice. The brand was Chegg.com, a leader in the textbook industry, and the campaign was geared toward promoting their Homework Help. In the end, our proposal was the winning campaign! ]]>
In SJSU's Campaign Management class, we students presented our semester-long public relations campaign for the brand of choice. The brand was Chegg.com, a leader in the textbook industry, and the campaign was geared toward promoting their Homework Help. In the end, our proposal was the winning campaign! ]]>
Mon, 13 May 2013 11:41:01 GMT/slideshow/cg-comm-chegg/21112726SarahGurbach@slideshare.net(SarahGurbach)A Public Relations Campaign for CheggSarahGurbachIn SJSU's Campaign Management class, we students presented our semester-long public relations campaign for the brand of choice. The brand was Chegg.com, a leader in the textbook industry, and the campaign was geared toward promoting their Homework Help. In the end, our proposal was the winning campaign! <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/cgcomm-chegg-130513114101-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> In SJSU's Campaign Management class, we students presented our semester-long public relations campaign for the brand of choice. The brand was Chegg.com, a leader in the textbook industry, and the campaign was geared toward promoting their Homework Help. In the end, our proposal was the winning campaign!
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8514https://cdn.slidesharecdn.com/ss_thumbnails/cgcomm-chegg-130513114101-phpapp01-thumbnail.jpg?width=120&height=120&fit=boundspresentationWhitehttp://activitystrea.ms/schema/1.0/posthttp://activitystrea.ms/schema/1.0/posted0https://cdn.slidesharecdn.com/profile-photo-SarahGurbach-48x48.jpg?cb=1569939794My goal is to utilize data, research, and psychology principles to better understand the behavior of humans as it pertains to search. With the human behind the device always in mind, I enjoy learning about the customer journey to purchase and the intersection of digital media. pnwonderer.comhttps://cdn.slidesharecdn.com/ss_thumbnails/ctaconference-sarahgurbach-finalversion-190930022451-thumbnail.jpg?width=320&height=320&fit=boundsslideshow/if-youre-one-step-behind-google-youre-two-steps-behind-your-customer-177571836/177571836If You're One Step Beh...https://cdn.slidesharecdn.com/ss_thumbnails/cgcomm-chegg-130513114101-phpapp01-thumbnail.jpg?width=320&height=320&fit=boundsslideshow/cg-comm-chegg/21112726A Public Relations Cam...