�ݺ�ߣshows by User: SavourAustralia

�ݺ�ߣshows by User: SavourAustralia / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: SavourAustralia / Sun, 22 Sep 2013 21:43:28 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: SavourAustralia UK - Rebooting a mature market: Tim Wildman MW /slideshow/rebooting-a-mature-market-tim-wildman-mw/26442702 ppt2013ukrebootingmaturemarket-130922214328-phpapp01
Tim Wildman MW revisited his 2007 Master of Wine Dissertation which was a marketing paper assessing the attitudes of the UK wine trade towards Australian wine. He was joined by a panel of UK experts including Robert Joseph, Editor-at-Large, Meininger Verlag; Pierpaolo Petrassi, Head of Beer/Wine/Spirits, Waitrose and Sarah Ahmed, Wine Writer and Founder of The Wine Detective and James Davis, Senior Wine, Spirits and Coffee Buyer, Greene King for a wide ranging discussion on how far Australia has come in six short years, how much has been achieved, how attitudes have changed, how styles have evolved, and consider the aspects of the dissertation that are still a work in progress. The panel drilled into how we engage consumers in a mature market and the relevance of various cues.]]>
Tim Wildman MW revisited his 2007 Master of Wine Dissertation which was a marketing paper assessing the attitudes of the UK wine trade towards Australian wine. He was joined by a panel of UK experts including Robert Joseph, Editor-at-Large, Meininger Verlag; Pierpaolo Petrassi, Head of Beer/Wine/Spirits, Waitrose and Sarah Ahmed, Wine Writer and Founder of The Wine Detective and James Davis, Senior Wine, Spirits and Coffee Buyer, Greene King for a wide ranging discussion on how far Australia has come in six short years, how much has been achieved, how attitudes have changed, how styles have evolved, and consider the aspects of the dissertation that are still a work in progress. The panel drilled into how we engage consumers in a mature market and the relevance of various cues.]]> Sun, 22 Sep 2013 21:43:28 GMT /slideshow/rebooting-a-mature-market-tim-wildman-mw/26442702 SavourAustralia@slideshare.net(SavourAustralia) UK - Rebooting a mature market: Tim Wildman MW SavourAustralia Tim Wildman MW revisited his 2007 Master of Wine Dissertation which was a marketing paper assessing the attitudes of the UK wine trade towards Australian wine. He was joined by a panel of UK experts including Robert Joseph, Editor-at-Large, Meininger Verlag; Pierpaolo Petrassi, Head of Beer/Wine/Spirits, Waitrose and Sarah Ahmed, Wine Writer and Founder of The Wine Detective and James Davis, Senior Wine, Spirits and Coffee Buyer, Greene King for a wide ranging discussion on how far Australia has come in six short years, how much has been achieved, how attitudes have changed, how styles have evolved, and consider the aspects of the dissertation that are still a work in progress. The panel drilled into how we engage consumers in a mature market and the relevance of various cues. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ppt2013ukrebootingmaturemarket-130922214328-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Tim Wildman MW revisited his 2007 Master of Wine Dissertation which was a marketing paper assessing the attitudes of the UK wine trade towards Australian wine. He was joined by a panel of UK experts including Robert Joseph, Editor-at-Large, Meininger Verlag; Pierpaolo Petrassi, Head of Beer/Wine/Spirits, Waitrose and Sarah Ahmed, Wine Writer and Founder of The Wine Detective and James Davis, Senior Wine, Spirits and Coffee Buyer, Greene King for a wide ranging discussion on how far Australia has come in six short years, how much has been achieved, how attitudes have changed, how styles have evolved, and consider the aspects of the dissertation that are still a work in progress. The panel drilled into how we engage consumers in a mature market and the relevance of various cues.

UK - Rebooting a mature market: Tim Wildman MW from Ben Moroney

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0 Australia on the global stage, global market trends and Australian wine: Mike Veseth /slideshow/mike-veseth-savour-australia-final/26439962 mikevesethsavouraustraliafinal-130922205424-phpapp02
Mike Veseth, Professor, Author and Editor of The Wine Economist, looked at the global supply and demand outlook and the existing inventory position. Exploring markets and price points in growth, the session highlighted the market opportunity. In addition, Mike explored Australia’s viticultural resource, how Australia has and is adapting, the stability of supply and ability to meet the market opportunities.]]>
Mike Veseth, Professor, Author and Editor of The Wine Economist, looked at the global supply and demand outlook and the existing inventory position. Exploring markets and price points in growth, the session highlighted the market opportunity. In addition, Mike explored Australia’s viticultural resource, how Australia has and is adapting, the stability of supply and ability to meet the market opportunities.]]> Sun, 22 Sep 2013 20:54:24 GMT /slideshow/mike-veseth-savour-australia-final/26439962 SavourAustralia@slideshare.net(SavourAustralia) Australia on the global stage, global market trends and Australian wine: Mike Veseth SavourAustralia Mike Veseth, Professor, Author and Editor of The Wine Economist, looked at the global supply and demand outlook and the existing inventory position. Exploring markets and price points in growth, the session highlighted the market opportunity. In addition, Mike explored Australia’s viticultural resource, how Australia has and is adapting, the stability of supply and ability to meet the market opportunities. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/mikevesethsavouraustraliafinal-130922205424-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Mike Veseth, Professor, Author and Editor of The Wine Economist, looked at the global supply and demand outlook and the existing inventory position. Exploring markets and price points in growth, the session highlighted the market opportunity. In addition, Mike explored Australia’s viticultural resource, how Australia has and is adapting, the stability of supply and ability to meet the market opportunities.

Australia on the global stage, global market trends and Australian wine: Mike Veseth from Ben Moroney

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0 Global market trends, understanding how consumers' lives are changing: Michael Walton - Nielsen Pacific /slideshow/nielsen-savour-presentation-september-2013-distribution-version-read/26293067 nielsensavourpresentationseptember2013-distributionversionread-130917215249-phpapp02
Michael Walton, Executive Director Consumer and Business Intelligence, Nielsen Pacific presented on global consumer trends including insights and data demonstrating how consumers’ lives are changing and the impact this will have on wine as a category. Michael explored trends including premiumisation, the impact of social media and how consumers choose wines to purchase.]]>
Michael Walton, Executive Director Consumer and Business Intelligence, Nielsen Pacific presented on global consumer trends including insights and data demonstrating how consumers’ lives are changing and the impact this will have on wine as a category. Michael explored trends including premiumisation, the impact of social media and how consumers choose wines to purchase.]]> Tue, 17 Sep 2013 21:52:49 GMT /slideshow/nielsen-savour-presentation-september-2013-distribution-version-read/26293067 SavourAustralia@slideshare.net(SavourAustralia) Global market trends, understanding how consumers' lives are changing: Michael Walton - Nielsen Pacific SavourAustralia Michael Walton, Executive Director Consumer and Business Intelligence, Nielsen Pacific presented on global consumer trends including insights and data demonstrating how consumers’ lives are changing and the impact this will have on wine as a category. Michael explored trends including premiumisation, the impact of social media and how consumers choose wines to purchase. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/nielsensavourpresentationseptember2013-distributionversionread-130917215249-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Michael Walton, Executive Director Consumer and Business Intelligence, Nielsen Pacific presented on global consumer trends including insights and data demonstrating how consumers’ lives are changing and the impact this will have on wine as a category. Michael explored trends including premiumisation, the impact of social media and how consumers choose wines to purchase.

Global market trends, understanding how consumers' lives are changing: Michael Walton - Nielsen Pacific from Ben Moroney

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0 Australia's Advantage, how Australia is placed to take advantage of the global trends: Stuart McNab /slideshow/australias-advantage-how-australia-is-placed-to-take-advantage-of-the-global-trends-stuart-mcnab/26251230 savouraustralia-australiasadvantage-smcnabfinalpleadreplaceprevious-130916194142-phpapp02
Stuart McNab Chief Supply Officer of Global Production, Treasury Wine Estates presented on why customers should invest in Australian wine and how the Australian wine category can take advantage of the supply and demand outlook and global trends. Representing some of Australia’s most recognised luxury, premium and every day drinking brands, Stuart explored Australia’s advantages over its competitive set.]]>
Stuart McNab Chief Supply Officer of Global Production, Treasury Wine Estates presented on why customers should invest in Australian wine and how the Australian wine category can take advantage of the supply and demand outlook and global trends. Representing some of Australia’s most recognised luxury, premium and every day drinking brands, Stuart explored Australia’s advantages over its competitive set.]]> Mon, 16 Sep 2013 19:41:42 GMT /slideshow/australias-advantage-how-australia-is-placed-to-take-advantage-of-the-global-trends-stuart-mcnab/26251230 SavourAustralia@slideshare.net(SavourAustralia) Australia's Advantage, how Australia is placed to take advantage of the global trends: Stuart McNab SavourAustralia Stuart McNab Chief Supply Officer of Global Production, Treasury Wine Estates presented on why customers should invest in Australian wine and how the Australian wine category can take advantage of the supply and demand outlook and global trends. Representing some of Australia’s most recognised luxury, premium and every day drinking brands, Stuart explored Australia’s advantages over its competitive set. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/savouraustralia-australiasadvantage-smcnabfinalpleadreplaceprevious-130916194142-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Stuart McNab Chief Supply Officer of Global Production, Treasury Wine Estates presented on why customers should invest in Australian wine and how the Australian wine category can take advantage of the supply and demand outlook and global trends. Representing some of Australia’s most recognised luxury, premium and every day drinking brands, Stuart explored Australia’s advantages over its competitive set.

Australia's Advantage, how Australia is placed to take advantage of the global trends: Stuart McNab from Ben Moroney

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0 Food and wine strategy - Tourism Australia /slideshow/ta-food-wine-presentation-no-film-savour-160913/26250433 tafoodwinepresentationnofilm-savour16-130916184625-phpapp02
Andrew McEvoy, Managing Director, Tourism Australia; Nick Baker, Executive General Manager, Consumer Marketing, Tourism Australia and James Gosper, General Manager - Market Development, Wine Australia presented on the jointly funded food and wine strategy.]]>
Andrew McEvoy, Managing Director, Tourism Australia; Nick Baker, Executive General Manager, Consumer Marketing, Tourism Australia and James Gosper, General Manager - Market Development, Wine Australia presented on the jointly funded food and wine strategy.]]> Mon, 16 Sep 2013 18:46:25 GMT /slideshow/ta-food-wine-presentation-no-film-savour-160913/26250433 SavourAustralia@slideshare.net(SavourAustralia) Food and wine strategy - Tourism Australia SavourAustralia Andrew McEvoy, Managing Director, Tourism Australia; Nick Baker, Executive General Manager, Consumer Marketing, Tourism Australia and James Gosper, General Manager - Market Development, Wine Australia presented on the jointly funded food and wine strategy. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/tafoodwinepresentationnofilm-savour16-130916184625-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Andrew McEvoy, Managing Director, Tourism Australia; Nick Baker, Executive General Manager, Consumer Marketing, Tourism Australia and James Gosper, General Manager - Market Development, Wine Australia presented on the jointly funded food and wine strategy.

Food and wine strategy - Tourism Australia from Ben Moroney

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0 How food and wine can leverage country branding: Wendy Perrin: Savour Australia 2013 /slideshow/wendy-perrin-savour/26221324 wendyperrinsavour-130916010216-phpapp02
Presented by keynote speaker Wendy Perrin, Condé Nast Traveller's Director of Consumer News and Digital Community, courtesy of Tourism Australia, this session focussed on the importance of food and wine to a country’s international image, reputation and branding and how food and wine defines the perception of a country’s culture. Wendy explored the relevance of food and wine in prompting travel to and within a particular country and encouraging consumption in market. This session laid the foundations for discussion about how Australian wine can play a greater role in ‘brand Australia’ and how the Australian wine industry can transition wine into the lifestyle space to better reach consumers]]>
Presented by keynote speaker Wendy Perrin, Condé Nast Traveller's Director of Consumer News and Digital Community, courtesy of Tourism Australia, this session focussed on the importance of food and wine to a country’s international image, reputation and branding and how food and wine defines the perception of a country’s culture. Wendy explored the relevance of food and wine in prompting travel to and within a particular country and encouraging consumption in market. This session laid the foundations for discussion about how Australian wine can play a greater role in ‘brand Australia’ and how the Australian wine industry can transition wine into the lifestyle space to better reach consumers]]> Mon, 16 Sep 2013 01:02:16 GMT /slideshow/wendy-perrin-savour/26221324 SavourAustralia@slideshare.net(SavourAustralia) How food and wine can leverage country branding: Wendy Perrin: Savour Australia 2013 SavourAustralia Presented by keynote speaker Wendy Perrin, Condé Nast Traveller's Director of Consumer News and Digital Community, courtesy of Tourism Australia, this session focussed on the importance of food and wine to a country’s international image, reputation and branding and how food and wine defines the perception of a country’s culture. Wendy explored the relevance of food and wine in prompting travel to and within a particular country and encouraging consumption in market. This session laid the foundations for discussion about how Australian wine can play a greater role in ‘brand Australia’ and how the Australian wine industry can transition wine into the lifestyle space to better reach consumers <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/wendyperrinsavour-130916010216-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Presented by keynote speaker Wendy Perrin, Condé Nast Traveller's Director of Consumer News and Digital Community, courtesy of Tourism Australia, this session focussed on the importance of food and wine to a country’s international image, reputation and branding and how food and wine defines the perception of a country’s culture. Wendy explored the relevance of food and wine in prompting travel to and within a particular country and encouraging consumption in market. This session laid the foundations for discussion about how Australian wine can play a greater role in ‘brand Australia’ and how the Australian wine industry can transition wine into the lifestyle space to better reach consumers

How food and wine can leverage country branding: Wendy Perrin: Savour Australia 2013 from Ben Moroney

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0 https://cdn.slidesharecdn.com/profile-photo-SavourAustralia-48x48.jpg?cb=1523618875 Experienced digital communications, project management and marketing specialist with an extensive sales, marketing, communications and FMCG background. Skills include strong relationship building skills to ensure mutually beneficial outcomes, a proven ability to work autonomously, refine processes and develop activities to maximise growth, increase margin and access target markets using a variety of traditional and non-traditional marketing channels. Communications and marketing expertise includes experience in website design and formulating social media/marketing strategies for the wine industry in Australia. Specialties: • Managing strategic relationships to achieve mutually benefic www.wineaustralia.com/ https://cdn.slidesharecdn.com/ss_thumbnails/ppt2013ukrebootingmaturemarket-130922214328-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/rebooting-a-mature-market-tim-wildman-mw/26442702 UK - Rebooting a matur... https://cdn.slidesharecdn.com/ss_thumbnails/mikevesethsavouraustraliafinal-130922205424-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/mike-veseth-savour-australia-final/26439962 Australia on the globa... https://cdn.slidesharecdn.com/ss_thumbnails/nielsensavourpresentationseptember2013-distributionversionread-130917215249-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/nielsen-savour-presentation-september-2013-distribution-version-read/26293067 Global market trends, ...