際際滷shows by User: SearchLaboratory / http://www.slideshare.net/images/logo.gif 際際滷shows by User: SearchLaboratory / Mon, 24 Jun 2019 09:14:59 GMT 際際滷Share feed for 際際滷shows by User: SearchLaboratory Leveraging your first-party data for successful cross-channel marketing campaigns /slideshow/leveraging-your-firstparty-data-for-successful-crosschannel-marketing-campaigns/151495244 searchleeds1stpartydata2019-190624091459
Here are the slides from our CTO, Angus Hamilton's talk at Search Leeds on how to use data for cross-channel marketing success. ]]>
Here are the slides from our CTO, Angus Hamilton's talk at Search Leeds on how to use data for cross-channel marketing success. ]]> Mon, 24 Jun 2019 09:14:59 GMT /slideshow/leveraging-your-firstparty-data-for-successful-crosschannel-marketing-campaigns/151495244 SearchLaboratory@slideshare.net(SearchLaboratory) Leveraging your first-party data for successful cross-channel marketing campaigns SearchLaboratory Here are the slides from our CTO, Angus Hamilton's talk at Search Leeds on how to use data for cross-channel marketing success. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/searchleeds1stpartydata2019-190624091459-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Here are the slides from our CTO, Angus Hamilton&#39;s talk at Search Leeds on how to use data for cross-channel marketing success.
Leveraging your first-party data for successful cross-channel marketing campaigns from Search Laboratory
]]> 520 3 https://cdn.slidesharecdn.com/ss_thumbnails/searchleeds1stpartydata2019-190624091459-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Going Global: Five International Marketing Fails /slideshow/going-global-five-international-marketing-fails-123446377/123446377 nicolawinters-final-181119184422
In this presentation, featured at the Internet Summit Dallas, our Head of International gave her top five tips to successfully enter a new market. Takeaways include how to: Identify which markets present the biggest opportunity Fully localize a site for users to increase ROI Understand how to implement technical onsite considerations Satisfy cultural differences (habits, behavior, buying patterns, trust signals) How to promote your websites (which channels to use in which market)]]>
In this presentation, featured at the Internet Summit Dallas, our Head of International gave her top five tips to successfully enter a new market. Takeaways include how to: Identify which markets present the biggest opportunity Fully localize a site for users to increase ROI Understand how to implement technical onsite considerations Satisfy cultural differences (habits, behavior, buying patterns, trust signals) How to promote your websites (which channels to use in which market)]]> Mon, 19 Nov 2018 18:44:22 GMT /slideshow/going-global-five-international-marketing-fails-123446377/123446377 SearchLaboratory@slideshare.net(SearchLaboratory) Going Global: Five International Marketing Fails SearchLaboratory In this presentation, featured at the Internet Summit Dallas, our Head of International gave her top five tips to successfully enter a new market. Takeaways include how to: Identify which markets present the biggest opportunity Fully localize a site for users to increase ROI Understand how to implement technical onsite considerations Satisfy cultural differences (habits, behavior, buying patterns, trust signals) How to promote your websites (which channels to use in which market) <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/nicolawinters-final-181119184422-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> In this presentation, featured at the Internet Summit Dallas, our Head of International gave her top five tips to successfully enter a new market. Takeaways include how to: Identify which markets present the biggest opportunity Fully localize a site for users to increase ROI Understand how to implement technical onsite considerations Satisfy cultural differences (habits, behavior, buying patterns, trust signals) How to promote your websites (which channels to use in which market)
Going Global: Five International Marketing Fails from Search Laboratory
]]> 155 4 https://cdn.slidesharecdn.com/ss_thumbnails/nicolawinters-final-181119184422-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Going Global: Five International Marketing Fails /slideshow/5-international-marketing-fails-117611981/117611981 5internationalmarketingfails-181001154241
In this presentation, featured at the Digital Summit Raleigh, our Head of International gave her top five tips to successfully enter a new market. Takeaways include how to: Identify which markets present the biggest opportunity Fully localize a site for users to increase ROI Understand how to implement technical onsite considerations Satisfy cultural differences (habits, behavior, buying patterns, trust signals) How to promote your websites (which channels to use in which market)]]>
In this presentation, featured at the Digital Summit Raleigh, our Head of International gave her top five tips to successfully enter a new market. Takeaways include how to: Identify which markets present the biggest opportunity Fully localize a site for users to increase ROI Understand how to implement technical onsite considerations Satisfy cultural differences (habits, behavior, buying patterns, trust signals) How to promote your websites (which channels to use in which market)]]> Mon, 01 Oct 2018 15:42:41 GMT /slideshow/5-international-marketing-fails-117611981/117611981 SearchLaboratory@slideshare.net(SearchLaboratory) Going Global: Five International Marketing Fails SearchLaboratory In this presentation, featured at the Digital Summit Raleigh, our Head of International gave her top five tips to successfully enter a new market. Takeaways include how to: Identify which markets present the biggest opportunity Fully localize a site for users to increase ROI Understand how to implement technical onsite considerations Satisfy cultural differences (habits, behavior, buying patterns, trust signals) How to promote your websites (which channels to use in which market) <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/5internationalmarketingfails-181001154241-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> In this presentation, featured at the Digital Summit Raleigh, our Head of International gave her top five tips to successfully enter a new market. Takeaways include how to: Identify which markets present the biggest opportunity Fully localize a site for users to increase ROI Understand how to implement technical onsite considerations Satisfy cultural differences (habits, behavior, buying patterns, trust signals) How to promote your websites (which channels to use in which market)
Going Global: Five International Marketing Fails from Search Laboratory
]]> 148 3 https://cdn.slidesharecdn.com/ss_thumbnails/5internationalmarketingfails-181001154241-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Going Global: Five International Marketing Fails /slideshow/going-global-five-international-marketing-fails/110285665 goingglobal-fiveinternationalmarketingfails-180817151543
In this presentation, featured at the Digital Summit Boston, our Head of International gave her top five tips to successfully enter a new market. Takeaways include how to: Identify which markets present the biggest opportunity Fully localize a site for users to increase ROI Understand how to implement technical onsite considerations Satisfy cultural differences (habits, behavior, buying patterns, trust signals) How to promote your websites (which channels to use in which market)]]>
In this presentation, featured at the Digital Summit Boston, our Head of International gave her top five tips to successfully enter a new market. Takeaways include how to: Identify which markets present the biggest opportunity Fully localize a site for users to increase ROI Understand how to implement technical onsite considerations Satisfy cultural differences (habits, behavior, buying patterns, trust signals) How to promote your websites (which channels to use in which market)]]> Fri, 17 Aug 2018 15:15:43 GMT /slideshow/going-global-five-international-marketing-fails/110285665 SearchLaboratory@slideshare.net(SearchLaboratory) Going Global: Five International Marketing Fails SearchLaboratory In this presentation, featured at the Digital Summit Boston, our Head of International gave her top five tips to successfully enter a new market. Takeaways include how to: Identify which markets present the biggest opportunity Fully localize a site for users to increase ROI Understand how to implement technical onsite considerations Satisfy cultural differences (habits, behavior, buying patterns, trust signals) How to promote your websites (which channels to use in which market) <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/goingglobal-fiveinternationalmarketingfails-180817151543-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> In this presentation, featured at the Digital Summit Boston, our Head of International gave her top five tips to successfully enter a new market. Takeaways include how to: Identify which markets present the biggest opportunity Fully localize a site for users to increase ROI Understand how to implement technical onsite considerations Satisfy cultural differences (habits, behavior, buying patterns, trust signals) How to promote your websites (which channels to use in which market)
Going Global: Five International Marketing Fails from Search Laboratory
]]> 398 6 https://cdn.slidesharecdn.com/ss_thumbnails/goingglobal-fiveinternationalmarketingfails-180817151543-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 SearchLeeds 2018 - Enterprise attribution | Angus Hamilton Search Laboratory /slideshow/searchleeds-2018-enterprise-attribution-angus-hamilton-search-laboratory/103097290 enterpriseattribution-180626083832
Attribution is the science of assigning credit to the marketing touch-points that a customer was exposed to prior to their purchase. Data and tools are getting good and consumers cross multiple touch points during the conversion cycle, so the days of being ignoring attribution are over. CTO at Search Laboratory, Angus Hamilton, discusses Enterprise Attribution at SearchLeeds 2018. Looking to prepare your business for attribution? Find out more here: https://www.searchlaboratory.com/2018/06/preparing-for-attribution/ ]]>
Attribution is the science of assigning credit to the marketing touch-points that a customer was exposed to prior to their purchase. Data and tools are getting good and consumers cross multiple touch points during the conversion cycle, so the days of being ignoring attribution are over. CTO at Search Laboratory, Angus Hamilton, discusses Enterprise Attribution at SearchLeeds 2018. Looking to prepare your business for attribution? Find out more here: https://www.searchlaboratory.com/2018/06/preparing-for-attribution/ ]]> Tue, 26 Jun 2018 08:38:32 GMT /slideshow/searchleeds-2018-enterprise-attribution-angus-hamilton-search-laboratory/103097290 SearchLaboratory@slideshare.net(SearchLaboratory) SearchLeeds 2018 - Enterprise attribution | Angus Hamilton Search Laboratory SearchLaboratory Attribution is the science of assigning credit to the marketing touch-points that a customer was exposed to prior to their purchase. Data and tools are getting good and consumers cross multiple touch points during the conversion cycle, so the days of being ignoring attribution are over. CTO at Search Laboratory, Angus Hamilton, discusses Enterprise Attribution at SearchLeeds 2018. Looking to prepare your business for attribution? Find out more here: https://www.searchlaboratory.com/2018/06/preparing-for-attribution/ <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/enterpriseattribution-180626083832-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Attribution is the science of assigning credit to the marketing touch-points that a customer was exposed to prior to their purchase. Data and tools are getting good and consumers cross multiple touch points during the conversion cycle, so the days of being ignoring attribution are over. CTO at Search Laboratory, Angus Hamilton, discusses Enterprise Attribution at SearchLeeds 2018. Looking to prepare your business for attribution? Find out more here: https://www.searchlaboratory.com/2018/06/preparing-for-attribution/
SearchLeeds 2018 - Enterprise attribution | Angus Hamilton Search Laboratory from Search Laboratory
]]> 154 4 https://cdn.slidesharecdn.com/ss_thumbnails/enterpriseattribution-180626083832-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Figaro Digital 2018 - The Formula Behind Viral Marketing | Search Laboratory /slideshow/figaro-digital-the-formula-behind-viral-marketing/78090937 theformulabehindviralmarketingv2-170720152210
Learn how the science behind viral epidemics can influence the way you plan and execute your own digital PR campaigns. Using a data study from LinkLab, our in-house relationship management tool, we present practical case studies of viral PR campaigns and give you some actionable takeaways to help maximise your own PR success. Find out more about the mathematics of "going viral": https://www.searchlaboratory.com/2017/02/going-viral-the-mathematics-behind-content-and-online-pr/]]>
Learn how the science behind viral epidemics can influence the way you plan and execute your own digital PR campaigns. Using a data study from LinkLab, our in-house relationship management tool, we present practical case studies of viral PR campaigns and give you some actionable takeaways to help maximise your own PR success. Find out more about the mathematics of "going viral": https://www.searchlaboratory.com/2017/02/going-viral-the-mathematics-behind-content-and-online-pr/]]> Thu, 20 Jul 2017 15:22:10 GMT /slideshow/figaro-digital-the-formula-behind-viral-marketing/78090937 SearchLaboratory@slideshare.net(SearchLaboratory) Figaro Digital 2018 - The Formula Behind Viral Marketing | Search Laboratory SearchLaboratory Learn how the science behind viral epidemics can influence the way you plan and execute your own digital PR campaigns. Using a data study from LinkLab, our in-house relationship management tool, we present practical case studies of viral PR campaigns and give you some actionable takeaways to help maximise your own PR success. Find out more about the mathematics of "going viral": https://www.searchlaboratory.com/2017/02/going-viral-the-mathematics-behind-content-and-online-pr/ <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/theformulabehindviralmarketingv2-170720152210-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Learn how the science behind viral epidemics can influence the way you plan and execute your own digital PR campaigns. Using a data study from LinkLab, our in-house relationship management tool, we present practical case studies of viral PR campaigns and give you some actionable takeaways to help maximise your own PR success. Find out more about the mathematics of &quot;going viral&quot;: https://www.searchlaboratory.com/2017/02/going-viral-the-mathematics-behind-content-and-online-pr/
Figaro Digital 2018 - The Formula Behind Viral Marketing | Search Laboratory from Search Laboratory
]]> 543 2 https://cdn.slidesharecdn.com/ss_thumbnails/theformulabehindviralmarketingv2-170720152210-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 The Challenges of Attribution | Search Laboratory /slideshow/the-challenges-of-attribution/77838773 thechallengesofattribution-170713152816
Getting attribution right means knowing where you can drive incremental revenue from your marketing channels. Seeing through the hype and complexity to get to the actionable insight is difficult. Our CTO, Angus Hamilton, explains how the data-driven approach in the Google Analytics 360 Suite will help you make sense of this complex world, and provides an easy to follow explanation of attribution modelling. Find our more about getting your business started with the Google Analytics 360 Suite: https://www.searchlaboratory.com/google-analytics-360/]]>
Getting attribution right means knowing where you can drive incremental revenue from your marketing channels. Seeing through the hype and complexity to get to the actionable insight is difficult. Our CTO, Angus Hamilton, explains how the data-driven approach in the Google Analytics 360 Suite will help you make sense of this complex world, and provides an easy to follow explanation of attribution modelling. Find our more about getting your business started with the Google Analytics 360 Suite: https://www.searchlaboratory.com/google-analytics-360/]]> Thu, 13 Jul 2017 15:28:15 GMT /slideshow/the-challenges-of-attribution/77838773 SearchLaboratory@slideshare.net(SearchLaboratory) The Challenges of Attribution | Search Laboratory SearchLaboratory Getting attribution right means knowing where you can drive incremental revenue from your marketing channels. Seeing through the hype and complexity to get to the actionable insight is difficult. Our CTO, Angus Hamilton, explains how the data-driven approach in the Google Analytics 360 Suite will help you make sense of this complex world, and provides an easy to follow explanation of attribution modelling. Find our more about getting your business started with the Google Analytics 360 Suite: https://www.searchlaboratory.com/google-analytics-360/ <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/thechallengesofattribution-170713152816-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Getting attribution right means knowing where you can drive incremental revenue from your marketing channels. Seeing through the hype and complexity to get to the actionable insight is difficult. Our CTO, Angus Hamilton, explains how the data-driven approach in the Google Analytics 360 Suite will help you make sense of this complex world, and provides an easy to follow explanation of attribution modelling. Find our more about getting your business started with the Google Analytics 360 Suite: https://www.searchlaboratory.com/google-analytics-360/
The Challenges of Attribution | Search Laboratory from Search Laboratory
]]> 333 4 https://cdn.slidesharecdn.com/ss_thumbnails/thechallengesofattribution-170713152816-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Global Trends on Attribution and Measurement /slideshow/global-trends-on-attribution-and-measurement/77838756 globaltrendsonattributionandmeasurement-170713152746
Justus Mallach - Measurement & Attribution Evangelism EMEA - Google ]]>
Justus Mallach - Measurement & Attribution Evangelism EMEA - Google ]]> Thu, 13 Jul 2017 15:27:46 GMT /slideshow/global-trends-on-attribution-and-measurement/77838756 SearchLaboratory@slideshare.net(SearchLaboratory) Global Trends on Attribution and Measurement SearchLaboratory Justus Mallach - Measurement & Attribution Evangelism EMEA - Google <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/globaltrendsonattributionandmeasurement-170713152746-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Justus Mallach - Measurement &amp; Attribution Evangelism EMEA - Google
Global Trends on Attribution and Measurement from Search Laboratory
]]> 357 2 https://cdn.slidesharecdn.com/ss_thumbnails/globaltrendsonattributionandmeasurement-170713152746-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Customisation and Advanced Features /slideshow/customisation-and-advanced-features/77838752 customisationandadvancedfeatures-170713152738
Paul Shearing - Head of Analytics and Data Science - Search Laboratory Learn how to get deeper insights from customising your implementation and utilising some of the powerful Google Analytics 360 advanced features. Using real-use cases, Paul will outline some of the more powerful features of Google Analytics for advanced marketers, and the benefits they can yield for your business when used effectively. Customisation, online-offline integration, and Google BigQuery will all be covered in this insight into what the platform can deliver.]]>
Paul Shearing - Head of Analytics and Data Science - Search Laboratory Learn how to get deeper insights from customising your implementation and utilising some of the powerful Google Analytics 360 advanced features. Using real-use cases, Paul will outline some of the more powerful features of Google Analytics for advanced marketers, and the benefits they can yield for your business when used effectively. Customisation, online-offline integration, and Google BigQuery will all be covered in this insight into what the platform can deliver.]]> Thu, 13 Jul 2017 15:27:38 GMT /slideshow/customisation-and-advanced-features/77838752 SearchLaboratory@slideshare.net(SearchLaboratory) Customisation and Advanced Features SearchLaboratory Paul Shearing - Head of Analytics and Data Science - Search Laboratory Learn how to get deeper insights from customising your implementation and utilising some of the powerful Google Analytics 360 advanced features. Using real-use cases, Paul will outline some of the more powerful features of Google Analytics for advanced marketers, and the benefits they can yield for your business when used effectively. Customisation, online-offline integration, and Google BigQuery will all be covered in this insight into what the platform can deliver. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/customisationandadvancedfeatures-170713152738-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Paul Shearing - Head of Analytics and Data Science - Search Laboratory Learn how to get deeper insights from customising your implementation and utilising some of the powerful Google Analytics 360 advanced features. Using real-use cases, Paul will outline some of the more powerful features of Google Analytics for advanced marketers, and the benefits they can yield for your business when used effectively. Customisation, online-offline integration, and Google BigQuery will all be covered in this insight into what the platform can deliver.
Customisation and Advanced Features from Search Laboratory
]]> 202 5 https://cdn.slidesharecdn.com/ss_thumbnails/customisationandadvancedfeatures-170713152738-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Cross-Channel Audience Insights /slideshow/crosschannel-audience-insights/77838750 cross-channelaudienceinsights-170713152733
Ed Blakeway - Head of Programmatic - Search Laboratory In this session, Ed will discuss how you can make it easier for your clients to buy from you. He will delve into the benefits of using Audiences within Analytics 360 to create and integrate your audiences with other platforms, including DoubleClick Bid Manager, for delivering deeper insights into how your customers behave. Ed will also show you how to target your customers with the right message at the right time, while keeping your brand safe across your digital marketing channels.]]>
Ed Blakeway - Head of Programmatic - Search Laboratory In this session, Ed will discuss how you can make it easier for your clients to buy from you. He will delve into the benefits of using Audiences within Analytics 360 to create and integrate your audiences with other platforms, including DoubleClick Bid Manager, for delivering deeper insights into how your customers behave. Ed will also show you how to target your customers with the right message at the right time, while keeping your brand safe across your digital marketing channels.]]> Thu, 13 Jul 2017 15:27:33 GMT /slideshow/crosschannel-audience-insights/77838750 SearchLaboratory@slideshare.net(SearchLaboratory) Cross-Channel Audience Insights SearchLaboratory Ed Blakeway - Head of Programmatic - Search Laboratory In this session, Ed will discuss how you can make it easier for your clients to buy from you. He will delve into the benefits of using Audiences within Analytics 360 to create and integrate your audiences with other platforms, including DoubleClick Bid Manager, for delivering deeper insights into how your customers behave. Ed will also show you how to target your customers with the right message at the right time, while keeping your brand safe across your digital marketing channels. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/cross-channelaudienceinsights-170713152733-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Ed Blakeway - Head of Programmatic - Search Laboratory In this session, Ed will discuss how you can make it easier for your clients to buy from you. He will delve into the benefits of using Audiences within Analytics 360 to create and integrate your audiences with other platforms, including DoubleClick Bid Manager, for delivering deeper insights into how your customers behave. Ed will also show you how to target your customers with the right message at the right time, while keeping your brand safe across your digital marketing channels.
Cross-Channel Audience Insights from Search Laboratory
]]> 208 2 https://cdn.slidesharecdn.com/ss_thumbnails/cross-channelaudienceinsights-170713152733-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 An Introduction to the Google Analytics 360 Suite /slideshow/an-introduction-to-the-google-analytics-360-suite/77838740 anintroductiontothegoogleanalytics360suite-170713152717
Chris Attewell - Global Sales Director - Search Laboratory The Google Analytics 360 Suite is designed to deliver deeper insights into when, why and how your customers buy from or engage with you, so you can make better marketing decisions based on accurate data. Chris will give a brief introduction to the Suite and why large companies are choosing Google Analytics 360.]]>
Chris Attewell - Global Sales Director - Search Laboratory The Google Analytics 360 Suite is designed to deliver deeper insights into when, why and how your customers buy from or engage with you, so you can make better marketing decisions based on accurate data. Chris will give a brief introduction to the Suite and why large companies are choosing Google Analytics 360.]]> Thu, 13 Jul 2017 15:27:17 GMT /slideshow/an-introduction-to-the-google-analytics-360-suite/77838740 SearchLaboratory@slideshare.net(SearchLaboratory) An Introduction to the Google Analytics 360 Suite SearchLaboratory Chris Attewell - Global Sales Director - Search Laboratory The Google Analytics 360 Suite is designed to deliver deeper insights into when, why and how your customers buy from or engage with you, so you can make better marketing decisions based on accurate data. Chris will give a brief introduction to the Suite and why large companies are choosing Google Analytics 360. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/anintroductiontothegoogleanalytics360suite-170713152717-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Chris Attewell - Global Sales Director - Search Laboratory The Google Analytics 360 Suite is designed to deliver deeper insights into when, why and how your customers buy from or engage with you, so you can make better marketing decisions based on accurate data. Chris will give a brief introduction to the Suite and why large companies are choosing Google Analytics 360.
An Introduction to the Google Analytics 360 Suite from Search Laboratory
]]> 1675 5 https://cdn.slidesharecdn.com/ss_thumbnails/anintroductiontothegoogleanalytics360suite-170713152717-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 PPC Bidding:How to Get an Extra 10% from Your Account | Pete Whitmarsh | SearchLeeds /slideshow/ppc-biddinghow-to-get-an-extra-10-from-your-account-pete-whitmarsh-searchleeds/77072024 petewhitmarshsearchleedsppcbidding-170619132640
Pete Whitmarsh recently spoke at SearchLeeds on how to an extra 10% from your PPC account. The talk includes a case study example, the best way to attribute value from your PPC campaigns and three rules for setting bid targets. ]]>
Pete Whitmarsh recently spoke at SearchLeeds on how to an extra 10% from your PPC account. The talk includes a case study example, the best way to attribute value from your PPC campaigns and three rules for setting bid targets. ]]> Mon, 19 Jun 2017 13:26:40 GMT /slideshow/ppc-biddinghow-to-get-an-extra-10-from-your-account-pete-whitmarsh-searchleeds/77072024 SearchLaboratory@slideshare.net(SearchLaboratory) PPC Bidding:How to Get an Extra 10% from Your Account | Pete Whitmarsh | SearchLeeds SearchLaboratory Pete Whitmarsh recently spoke at SearchLeeds on how to an extra 10% from your PPC account. The talk includes a case study example, the best way to attribute value from your PPC campaigns and three rules for setting bid targets. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/petewhitmarshsearchleedsppcbidding-170619132640-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Pete Whitmarsh recently spoke at SearchLeeds on how to an extra 10% from your PPC account. The talk includes a case study example, the best way to attribute value from your PPC campaigns and three rules for setting bid targets.
PPC Bidding:How to Get an Extra 10% from Your Account | Pete Whitmarsh | SearchLeeds from Search Laboratory
]]> 632 5 https://cdn.slidesharecdn.com/ss_thumbnails/petewhitmarshsearchleedsppcbidding-170619132640-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 YMS17: The Formula Behind Viral Marketing /SearchLaboratory/yms17-the-formula-behind-viral-marketing yms-formulaforviral-170322101439
Here are the slides from our masterclass session at YMS LDN, focussing on the formula behind going viral. Included in the presentation is actionable advice on: The process of creating viral content Engaging with your target audience The formula you need to ensure that your content hits your online visibility goals]]>
Here are the slides from our masterclass session at YMS LDN, focussing on the formula behind going viral. Included in the presentation is actionable advice on: The process of creating viral content Engaging with your target audience The formula you need to ensure that your content hits your online visibility goals]]> Wed, 22 Mar 2017 10:14:39 GMT /SearchLaboratory/yms17-the-formula-behind-viral-marketing SearchLaboratory@slideshare.net(SearchLaboratory) YMS17: The Formula Behind Viral Marketing SearchLaboratory Here are the slides from our masterclass session at YMS LDN, focussing on the formula behind going viral. Included in the presentation is actionable advice on: The process of creating viral content Engaging with your target audience The formula you need to ensure that your content hits your online visibility goals <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/yms-formulaforviral-170322101439-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Here are the slides from our masterclass session at YMS LDN, focussing on the formula behind going viral. Included in the presentation is actionable advice on: The process of creating viral content Engaging with your target audience The formula you need to ensure that your content hits your online visibility goals
YMS17: The Formula Behind Viral Marketing from Search Laboratory
]]> 733 3 https://cdn.slidesharecdn.com/ss_thumbnails/yms-formulaforviral-170322101439-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Figaro Digital SEO and PPC Seminar /SearchLaboratory/figaro-digital-seo-and-ppc-seminar figaroseoppcapril16-160413124814
SEO and PPC have changed, with a host of new features and key updates. Search Laboratory's CEO, Ian Harris, looks at how these two disciplines should work together and be integrated as part of a wider digital marketing strategy and provide actionable insights you can apply to your own campaigns. As the search landscape becomes more competitive, a siloed approach simply will not provide optimal results. Find out how to maximise the ROI from your search marketing.]]>
SEO and PPC have changed, with a host of new features and key updates. Search Laboratory's CEO, Ian Harris, looks at how these two disciplines should work together and be integrated as part of a wider digital marketing strategy and provide actionable insights you can apply to your own campaigns. As the search landscape becomes more competitive, a siloed approach simply will not provide optimal results. Find out how to maximise the ROI from your search marketing.]]> Wed, 13 Apr 2016 12:48:14 GMT /SearchLaboratory/figaro-digital-seo-and-ppc-seminar SearchLaboratory@slideshare.net(SearchLaboratory) Figaro Digital SEO and PPC Seminar SearchLaboratory SEO and PPC have changed, with a host of new features and key updates. Search Laboratory's CEO, Ian Harris, looks at how these two disciplines should work together and be integrated as part of a wider digital marketing strategy and provide actionable insights you can apply to your own campaigns. As the search landscape becomes more competitive, a siloed approach simply will not provide optimal results. Find out how to maximise the ROI from your search marketing. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/figaroseoppcapril16-160413124814-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> SEO and PPC have changed, with a host of new features and key updates. Search Laboratory&#39;s CEO, Ian Harris, looks at how these two disciplines should work together and be integrated as part of a wider digital marketing strategy and provide actionable insights you can apply to your own campaigns. As the search landscape becomes more competitive, a siloed approach simply will not provide optimal results. Find out how to maximise the ROI from your search marketing.
Figaro Digital SEO and PPC Seminar from Search Laboratory
]]> 675 5 https://cdn.slidesharecdn.com/ss_thumbnails/figaroseoppcapril16-160413124814-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 International Update December 2015 /slideshow/international-update-december-2015/55935872 final-internationalupdatesdecember2015-151208143125-lva1-app6892
Recent study shows popularity of WhatsApp in Germany, mobile usage in France continues to grow and eCommerce in Spain continues to thrive.]]>
Recent study shows popularity of WhatsApp in Germany, mobile usage in France continues to grow and eCommerce in Spain continues to thrive.]]> Tue, 08 Dec 2015 14:31:25 GMT /slideshow/international-update-december-2015/55935872 SearchLaboratory@slideshare.net(SearchLaboratory) International Update December 2015 SearchLaboratory Recent study shows popularity of WhatsApp in Germany, mobile usage in France continues to grow and eCommerce in Spain continues to thrive. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/final-internationalupdatesdecember2015-151208143125-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Recent study shows popularity of WhatsApp in Germany, mobile usage in France continues to grow and eCommerce in Spain continues to thrive.
International Update December 2015 from Search Laboratory
]]> 1293 4 https://cdn.slidesharecdn.com/ss_thumbnails/final-internationalupdatesdecember2015-151208143125-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Quality Content and How to Create It - Figaro Digital 2015 /slideshow/quality-content-and-how-to-create-it-figaro-digital-2015/55085143 qualitycontentandhowtocreateit-figarodigital2015-151113155914-lva1-app6891
SEO is no longer about building links but about building great content. Chris Woolford, our Client Services Director, explained what makes great content; how it gets results and how to create it yourself at a recent Figaro Digital Content Seminar. ]]>
SEO is no longer about building links but about building great content. Chris Woolford, our Client Services Director, explained what makes great content; how it gets results and how to create it yourself at a recent Figaro Digital Content Seminar. ]]> Fri, 13 Nov 2015 15:59:14 GMT /slideshow/quality-content-and-how-to-create-it-figaro-digital-2015/55085143 SearchLaboratory@slideshare.net(SearchLaboratory) Quality Content and How to Create It - Figaro Digital 2015 SearchLaboratory SEO is no longer about building links but about building great content. Chris Woolford, our Client Services Director, explained what makes great content; how it gets results and how to create it yourself at a recent Figaro Digital Content Seminar. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/qualitycontentandhowtocreateit-figarodigital2015-151113155914-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> SEO is no longer about building links but about building great content. Chris Woolford, our Client Services Director, explained what makes great content; how it gets results and how to create it yourself at a recent Figaro Digital Content Seminar.
Quality Content and How to Create It - Figaro Digital 2015 from Search Laboratory
]]> 675 7 https://cdn.slidesharecdn.com/ss_thumbnails/qualitycontentandhowtocreateit-figarodigital2015-151113155914-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Search Engine Marketing in 2016 | Digital Leaders Masterclass #DLMLeeds /slideshow/search-engine-marketing-in-2016-digital-leaders-masterclass-dlmleeds/54798906 dlm-leeds-searchlabih-c-151105214059-lva1-app6891
Search in 2016: How you need to think and what you need to do Your search strategy is critical to your success, but how do you ensure it delivers sustainable success in a complex and ever-changing world? In this session, Ian Harris, CEO and founder of global digital marketing agency Search Laboratory (founded in 2005), shares a unique agency-side perspective to search, as well as providing strategic insight into what brands should be doing in order to maximise the effectiveness of their search engine marketing (organic SEO and paid) campaigns. The way search interacts with other channels is critical, but how do you deal with and make sense of the overwhelming data that is generated? All will be revealed! ]]>
Search in 2016: How you need to think and what you need to do Your search strategy is critical to your success, but how do you ensure it delivers sustainable success in a complex and ever-changing world? In this session, Ian Harris, CEO and founder of global digital marketing agency Search Laboratory (founded in 2005), shares a unique agency-side perspective to search, as well as providing strategic insight into what brands should be doing in order to maximise the effectiveness of their search engine marketing (organic SEO and paid) campaigns. The way search interacts with other channels is critical, but how do you deal with and make sense of the overwhelming data that is generated? All will be revealed! ]]> Thu, 05 Nov 2015 21:40:59 GMT /slideshow/search-engine-marketing-in-2016-digital-leaders-masterclass-dlmleeds/54798906 SearchLaboratory@slideshare.net(SearchLaboratory) Search Engine Marketing in 2016 | Digital Leaders Masterclass #DLMLeeds SearchLaboratory Search in 2016: How you need to think and what you need to do Your search strategy is critical to your success, but how do you ensure it delivers sustainable success in a complex and ever-changing world? In this session, Ian Harris, CEO and founder of global digital marketing agency Search Laboratory (founded in 2005), shares a unique agency-side perspective to search, as well as providing strategic insight into what brands should be doing in order to maximise the effectiveness of their search engine marketing (organic SEO and paid) campaigns. The way search interacts with other channels is critical, but how do you deal with and make sense of the overwhelming data that is generated? All will be revealed! <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/dlm-leeds-searchlabih-c-151105214059-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Search in 2016: How you need to think and what you need to do Your search strategy is critical to your success, but how do you ensure it delivers sustainable success in a complex and ever-changing world? In this session, Ian Harris, CEO and founder of global digital marketing agency Search Laboratory (founded in 2005), shares a unique agency-side perspective to search, as well as providing strategic insight into what brands should be doing in order to maximise the effectiveness of their search engine marketing (organic SEO and paid) campaigns. The way search interacts with other channels is critical, but how do you deal with and make sense of the overwhelming data that is generated? All will be revealed!
Search Engine Marketing in 2016 | Digital Leaders Masterclass #DLMLeeds from Search Laboratory
]]> 1445 8 https://cdn.slidesharecdn.com/ss_thumbnails/dlm-leeds-searchlabih-c-151105214059-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 International Technical SEO /slideshow/international-technical-seo/53111353 technicalseo-slidmc-150923135921-lva1-app6891
If technical SEO is not implemented effectively across your international sites, the chances are you will not be ranking in the top positions you need to secure maximum revenue returns. Jamie White, Head of Technical, explains how with some simple code updates you could be reaping the rewards. ]]>
If technical SEO is not implemented effectively across your international sites, the chances are you will not be ranking in the top positions you need to secure maximum revenue returns. Jamie White, Head of Technical, explains how with some simple code updates you could be reaping the rewards. ]]> Wed, 23 Sep 2015 13:59:21 GMT /slideshow/international-technical-seo/53111353 SearchLaboratory@slideshare.net(SearchLaboratory) International Technical SEO SearchLaboratory If technical SEO is not implemented effectively across your international sites, the chances are you will not be ranking in the top positions you need to secure maximum revenue returns. Jamie White, Head of Technical, explains how with some simple code updates you could be reaping the rewards. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/technicalseo-slidmc-150923135921-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> If technical SEO is not implemented effectively across your international sites, the chances are you will not be ranking in the top positions you need to secure maximum revenue returns. Jamie White, Head of Technical, explains how with some simple code updates you could be reaping the rewards.
International Technical SEO from Search Laboratory
]]> 1657 4 https://cdn.slidesharecdn.com/ss_thumbnails/technicalseo-slidmc-150923135921-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 International Biddable Media /slideshow/international-biddable-media/53111348 paidmedia-slidmc-150923135918-lva1-app6892
Paid media can be the best method to test a new market for receptiveness, but there are many considerations that need to be acted upon before even getting to this stage. Pete Whitmarsh, Head of Paid Media, explains how you go about this. ]]>
Paid media can be the best method to test a new market for receptiveness, but there are many considerations that need to be acted upon before even getting to this stage. Pete Whitmarsh, Head of Paid Media, explains how you go about this. ]]> Wed, 23 Sep 2015 13:59:18 GMT /slideshow/international-biddable-media/53111348 SearchLaboratory@slideshare.net(SearchLaboratory) International Biddable Media SearchLaboratory Paid media can be the best method to test a new market for receptiveness, but there are many considerations that need to be acted upon before even getting to this stage. Pete Whitmarsh, Head of Paid Media, explains how you go about this. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/paidmedia-slidmc-150923135918-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Paid media can be the best method to test a new market for receptiveness, but there are many considerations that need to be acted upon before even getting to this stage. Pete Whitmarsh, Head of Paid Media, explains how you go about this.
International Biddable Media from Search Laboratory
]]> 1431 7 https://cdn.slidesharecdn.com/ss_thumbnails/paidmedia-slidmc-150923135918-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Localising your site /SearchLaboratory/localising-your-site localisingyoursite-slidmc-150923135911-lva1-app6892
When going global online, the first step is to translate. However, without thinking about localisation implications you could be duplicating work and causing problems further down the line. Ian Harris, CEO, shows how to avoid these commonly made mistakes. ]]>
When going global online, the first step is to translate. However, without thinking about localisation implications you could be duplicating work and causing problems further down the line. Ian Harris, CEO, shows how to avoid these commonly made mistakes. ]]> Wed, 23 Sep 2015 13:59:10 GMT /SearchLaboratory/localising-your-site SearchLaboratory@slideshare.net(SearchLaboratory) Localising your site SearchLaboratory When going global online, the first step is to translate. However, without thinking about localisation implications you could be duplicating work and causing problems further down the line. Ian Harris, CEO, shows how to avoid these commonly made mistakes. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/localisingyoursite-slidmc-150923135911-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> When going global online, the first step is to translate. However, without thinking about localisation implications you could be duplicating work and causing problems further down the line. Ian Harris, CEO, shows how to avoid these commonly made mistakes.
Localising your site from Search Laboratory
]]> 1414 4 https://cdn.slidesharecdn.com/ss_thumbnails/localisingyoursite-slidmc-150923135911-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-SearchLaboratory-48x48.jpg?cb=1627052398 Established in 2005, Search Laboratory is an award-winning integrated digital marketing and online PR agency with offices in Leeds, London, and New York. www.searchlaboratory.com https://cdn.slidesharecdn.com/ss_thumbnails/searchleeds1stpartydata2019-190624091459-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/leveraging-your-firstparty-data-for-successful-crosschannel-marketing-campaigns/151495244 Leveraging your first-... https://cdn.slidesharecdn.com/ss_thumbnails/nicolawinters-final-181119184422-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/going-global-five-international-marketing-fails-123446377/123446377 Going Global: Five In... https://cdn.slidesharecdn.com/ss_thumbnails/5internationalmarketingfails-181001154241-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/5-international-marketing-fails-117611981/117611981 Going Global: Five In...