�ݺ�ߣshows by User: SentientDecisionScience

�ݺ�ߣshows by User: SentientDecisionScience / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: SentientDecisionScience / Fri, 13 May 2016 15:45:23 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: SentientDecisionScience Neuro-Design Optimization for Creative Agencies /slideshow/neurodesign-optimization-for-creative-agencies/61991742 sentient-neurostrata-nmwf-neurodesign-160513154523
In a presentation at the 2016 Neuromarketing World Forum, Aaron Reid of Sentient Decision Science joined NeuroStrata's Thom Noble to share how creative agencies can use neurotools to optimize their creative works in progress. The pair presented the concept via the story of one particular production company in London: Saddington Baynes. Note: These slides do not contain the complete NMWF presentation.]]>
In a presentation at the 2016 Neuromarketing World Forum, Aaron Reid of Sentient Decision Science joined NeuroStrata's Thom Noble to share how creative agencies can use neurotools to optimize their creative works in progress. The pair presented the concept via the story of one particular production company in London: Saddington Baynes. Note: These slides do not contain the complete NMWF presentation.]]> Fri, 13 May 2016 15:45:23 GMT /slideshow/neurodesign-optimization-for-creative-agencies/61991742 SentientDecisionScience@slideshare.net(SentientDecisionScience) Neuro-Design Optimization for Creative Agencies SentientDecisionScience In a presentation at the 2016 Neuromarketing World Forum, Aaron Reid of Sentient Decision Science joined NeuroStrata's Thom Noble to share how creative agencies can use neurotools to optimize their creative works in progress. The pair presented the concept via the story of one particular production company in London: Saddington Baynes. Note: These slides do not contain the complete NMWF presentation. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/sentient-neurostrata-nmwf-neurodesign-160513154523-thumbnail.jpg?width=120&height=120&fit=bounds" /> In a presentation at the 2016 Neuromarketing World Forum, Aaron Reid of Sentient Decision Science joined NeuroStrata's Thom Noble to share how creative agencies can use neurotools to optimize their creative works in progress. The pair presented the concept via the story of one particular production company in London: Saddington Baynes. Note: These slides do not contain the complete NMWF presentation.

Neuro-Design Optimization for Creative Agencies from Sentient Decision Science

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0 Combining Implicit and Explicit Market Research: IIEX EU 2016 Presentation /slideshow/combining-implicit-and-explicit-market-research-iiex-eu-2016-presentation/59680043 emotionandreason-sentientiiexeu-160317140804
Joe Sauer, SVP Research and Operations at Sentient Decision Science, presents a compelling case for using both implicit and explicit techniques in market research. These are Sauer's slides from his presentation on the main stage at the Insight Innovation eXchange in Amsterdam from March 2016.]]>
Joe Sauer, SVP Research and Operations at Sentient Decision Science, presents a compelling case for using both implicit and explicit techniques in market research. These are Sauer's slides from his presentation on the main stage at the Insight Innovation eXchange in Amsterdam from March 2016.]]> Thu, 17 Mar 2016 14:08:04 GMT /slideshow/combining-implicit-and-explicit-market-research-iiex-eu-2016-presentation/59680043 SentientDecisionScience@slideshare.net(SentientDecisionScience) Combining Implicit and Explicit Market Research: IIEX EU 2016 Presentation SentientDecisionScience Joe Sauer, SVP Research and Operations at Sentient Decision Science, presents a compelling case for using both implicit and explicit techniques in market research. These are Sauer's slides from his presentation on the main stage at the Insight Innovation eXchange in Amsterdam from March 2016. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/emotionandreason-sentientiiexeu-160317140804-thumbnail.jpg?width=120&height=120&fit=bounds" /> Joe Sauer, SVP Research and Operations at Sentient Decision Science, presents a compelling case for using both implicit and explicit techniques in market research. These are Sauer's slides from his presentation on the main stage at the Insight Innovation eXchange in Amsterdam from March 2016.

Combining Implicit and Explicit Market Research: IIEX EU 2016 Presentation from Sentient Decision Science

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0 The Consumer Sense of Self: Are We Truly Sentient? /slideshow/the-consumer-sense-of-self-are-we-truly-sentient/54995567 theconsumersenseofself-sentient-151111134808-lva1-app6892
The creation and regulation of personal identity is one of the most powerful psychological factors that influence human behavior. In a presentation at the 2015 Nonconscious Impact Measurement Forum (NIMF) at the Insight Innovation Exchange (nimf.insightinnovation.org), Dr. Aaron Reid brought the history of research on the sense of self to life in practical and meaningful ways for marketers. A series of consumer case studies on how the connection of the self with brands manifests in unique neural processing, emotional motivations following ad exposure and premium brand equity will traverse a path from biological underpinning to brand positioning imperative. The session featured new findings from the Sentient Consumer Subconscious Research Lab showing why measurement of the consumer self concept must capture truly implicit connections and illustrate how any researcher (supplier or client) can now execute these scientific studies in their own research programs.]]>
The creation and regulation of personal identity is one of the most powerful psychological factors that influence human behavior. In a presentation at the 2015 Nonconscious Impact Measurement Forum (NIMF) at the Insight Innovation Exchange (nimf.insightinnovation.org), Dr. Aaron Reid brought the history of research on the sense of self to life in practical and meaningful ways for marketers. A series of consumer case studies on how the connection of the self with brands manifests in unique neural processing, emotional motivations following ad exposure and premium brand equity will traverse a path from biological underpinning to brand positioning imperative. The session featured new findings from the Sentient Consumer Subconscious Research Lab showing why measurement of the consumer self concept must capture truly implicit connections and illustrate how any researcher (supplier or client) can now execute these scientific studies in their own research programs.]]> Wed, 11 Nov 2015 13:48:08 GMT /slideshow/the-consumer-sense-of-self-are-we-truly-sentient/54995567 SentientDecisionScience@slideshare.net(SentientDecisionScience) The Consumer Sense of Self: Are We Truly Sentient? SentientDecisionScience The creation and regulation of personal identity is one of the most powerful psychological factors that influence human behavior. In a presentation at the 2015 Nonconscious Impact Measurement Forum (NIMF) at the Insight Innovation Exchange (nimf.insightinnovation.org), Dr. Aaron Reid brought the history of research on the sense of self to life in practical and meaningful ways for marketers. A series of consumer case studies on how the connection of the self with brands manifests in unique neural processing, emotional motivations following ad exposure and premium brand equity will traverse a path from biological underpinning to brand positioning imperative. The session featured new findings from the Sentient Consumer Subconscious Research Lab showing why measurement of the consumer self concept must capture truly implicit connections and illustrate how any researcher (supplier or client) can now execute these scientific studies in their own research programs. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/theconsumersenseofself-sentient-151111134808-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds" /> The creation and regulation of personal identity is one of the most powerful psychological factors that influence human behavior. In a presentation at the 2015 Nonconscious Impact Measurement Forum (NIMF) at the Insight Innovation Exchange (nimf.insightinnovation.org), Dr. Aaron Reid brought the history of research on the sense of self to life in practical and meaningful ways for marketers. A series of consumer case studies on how the connection of the self with brands manifests in unique neural processing, emotional motivations following ad exposure and premium brand equity will traverse a path from biological underpinning to brand positioning imperative. The session featured new findings from the Sentient Consumer Subconscious Research Lab showing why measurement of the consumer self concept must capture truly implicit connections and illustrate how any researcher (supplier or client) can now execute these scientific studies in their own research programs.

The Consumer Sense of Self: Are We Truly Sentient? from Sentient Decision Science

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0 The History and Future of Connecting with the Consumer Non-Conscious /slideshow/the-history-and-future-of-connecting-with-the-consumer-nonconscious/54662502 sentienttmre2015-151102211846-lva1-app6891
Dr. Aaron Reid explores the history of connecting with consumer subconscious and a discussion of what the future holds for implicit research technologies. The non-conscious impact of marketing is universal with a long history, predating the printing press, and a future that will eclipse our most effective advertising today. Dr. Reid takes us on a journey showing how non-conscious marketing is not a “nice-to-have” but rather is essential from the selling of commodities and premium goods to the very propagation of life. Illustrated with sales evidence from consumer case studies, this talk demonstrates how emotion and reason combine uniquely within humans to produce consumer behavior. The audience will learn how to combine emotion and reason in their predictive consumer models, and will walk away armed with access to technologies for quantifying the impact of emotion on choice.]]>
Dr. Aaron Reid explores the history of connecting with consumer subconscious and a discussion of what the future holds for implicit research technologies. The non-conscious impact of marketing is universal with a long history, predating the printing press, and a future that will eclipse our most effective advertising today. Dr. Reid takes us on a journey showing how non-conscious marketing is not a “nice-to-have” but rather is essential from the selling of commodities and premium goods to the very propagation of life. Illustrated with sales evidence from consumer case studies, this talk demonstrates how emotion and reason combine uniquely within humans to produce consumer behavior. The audience will learn how to combine emotion and reason in their predictive consumer models, and will walk away armed with access to technologies for quantifying the impact of emotion on choice.]]> Mon, 02 Nov 2015 21:18:46 GMT /slideshow/the-history-and-future-of-connecting-with-the-consumer-nonconscious/54662502 SentientDecisionScience@slideshare.net(SentientDecisionScience) The History and Future of Connecting with the Consumer Non-Conscious SentientDecisionScience Dr. Aaron Reid explores the history of connecting with consumer subconscious and a discussion of what the future holds for implicit research technologies. The non-conscious impact of marketing is universal with a long history, predating the printing press, and a future that will eclipse our most effective advertising today. Dr. Reid takes us on a journey showing how non-conscious marketing is not a “nice-to-have” but rather is essential from the selling of commodities and premium goods to the very propagation of life. Illustrated with sales evidence from consumer case studies, this talk demonstrates how emotion and reason combine uniquely within humans to produce consumer behavior. The audience will learn how to combine emotion and reason in their predictive consumer models, and will walk away armed with access to technologies for quantifying the impact of emotion on choice. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/sentienttmre2015-151102211846-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds" /> Dr. Aaron Reid explores the history of connecting with consumer subconscious and a discussion of what the future holds for implicit research technologies. The non-conscious impact of marketing is universal with a long history, predating the printing press, and a future that will eclipse our most effective advertising today. Dr. Reid takes us on a journey showing how non-conscious marketing is not a “nice-to-have” but rather is essential from the selling of commodities and premium goods to the very propagation of life. Illustrated with sales evidence from consumer case studies, this talk demonstrates how emotion and reason combine uniquely within humans to produce consumer behavior. The audience will learn how to combine emotion and reason in their predictive consumer models, and will walk away armed with access to technologies for quantifying the impact of emotion on choice.

The History and Future of Connecting with the Consumer Non-Conscious from Sentient Decision Science

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0 True Implicit with Sentient Prime /slideshow/true-implicit-with-sentient-prime/54173962 trueimplicitwithsentientprime-151020150847-lva1-app6892
Researchers disagree on what constitutes true implicit testing versus fast explicit response testing, and on where each methodology is most applicable. THIS is true implicit response testing.]]>
Researchers disagree on what constitutes true implicit testing versus fast explicit response testing, and on where each methodology is most applicable. THIS is true implicit response testing.]]> Tue, 20 Oct 2015 15:08:47 GMT /slideshow/true-implicit-with-sentient-prime/54173962 SentientDecisionScience@slideshare.net(SentientDecisionScience) True Implicit with Sentient Prime SentientDecisionScience Researchers disagree on what constitutes true implicit testing versus fast explicit response testing, and on where each methodology is most applicable. THIS is true implicit response testing. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/trueimplicitwithsentientprime-151020150847-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds" /> Researchers disagree on what constitutes true implicit testing versus fast explicit response testing, and on where each methodology is most applicable. THIS is true implicit response testing.

True Implicit with Sentient Prime from Sentient Decision Science

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0 Implicit Concept Testing & 3 Keys to Broader Adoption of Consumer Neuroscience /SentientDecisionScience/implicit-concept-testing-3-keys-to-broader-adoption-of-consumer-neuroscience sentientimplicitwarcwebinar-150929205650-lva1-app6891
Sentient’s Dr. Aaron Reid joined implicit industry leaders, Dr. Rafal Ohme, and Dr. Cristina De Balanzo for a Warc Webinar about the “Latest Thinking on Implicit Testing.” Dr Reid discussed implicit concept testing and three keys to broader adoption of consumer neuroscience: sound science, application awareness, and market validation.]]>
Sentient’s Dr. Aaron Reid joined implicit industry leaders, Dr. Rafal Ohme, and Dr. Cristina De Balanzo for a Warc Webinar about the “Latest Thinking on Implicit Testing.” Dr Reid discussed implicit concept testing and three keys to broader adoption of consumer neuroscience: sound science, application awareness, and market validation.]]> Tue, 29 Sep 2015 20:56:50 GMT /SentientDecisionScience/implicit-concept-testing-3-keys-to-broader-adoption-of-consumer-neuroscience SentientDecisionScience@slideshare.net(SentientDecisionScience) Implicit Concept Testing & 3 Keys to Broader Adoption of Consumer Neuroscience SentientDecisionScience Sentient’s Dr. Aaron Reid joined implicit industry leaders, Dr. Rafal Ohme, and Dr. Cristina De Balanzo for a Warc Webinar about the “Latest Thinking on Implicit Testing.” Dr Reid discussed implicit concept testing and three keys to broader adoption of consumer neuroscience: sound science, application awareness, and market validation. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/sentientimplicitwarcwebinar-150929205650-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds" /> Sentient’s Dr. Aaron Reid joined implicit industry leaders, Dr. Rafal Ohme, and Dr. Cristina De Balanzo for a Warc Webinar about the “Latest Thinking on Implicit Testing.” Dr Reid discussed implicit concept testing and three keys to broader adoption of consumer neuroscience: sound science, application awareness, and market validation.

Implicit Concept Testing & 3 Keys to Broader Adoption of Consumer Neuroscience from Sentient Decision Science

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0 Sentient Prime™ Implicit Workshop from IIEX NA 2015 /slideshow/sentient-prime-implicit-workshop-from-iiex-na-2015/49527078 sentientprimeimplicitworkshop-150617212735-lva1-app6892
�ݺ�ߣs from Dr. Aaron Reid's workshop on implicit research methods, "Adding Implicit Research Methods to your Research Toolbox" from the 2015 Insight Innovation Exchange, North America in Atlanta.]]>
�ݺ�ߣs from Dr. Aaron Reid's workshop on implicit research methods, "Adding Implicit Research Methods to your Research Toolbox" from the 2015 Insight Innovation Exchange, North America in Atlanta.]]> Wed, 17 Jun 2015 21:27:35 GMT /slideshow/sentient-prime-implicit-workshop-from-iiex-na-2015/49527078 SentientDecisionScience@slideshare.net(SentientDecisionScience) Sentient Prime™ Implicit Workshop from IIEX NA 2015 SentientDecisionScience �ݺ�ߣs from Dr. Aaron Reid's workshop on implicit research methods, "Adding Implicit Research Methods to your Research Toolbox" from the 2015 Insight Innovation Exchange, North America in Atlanta. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/sentientprimeimplicitworkshop-150617212735-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds" /> �ݺ�ߣs from Dr. Aaron Reid's workshop on implicit research methods, "Adding Implicit Research Methods to your Research Toolbox" from the 2015 Insight Innovation Exchange, North America in Atlanta.

Sentient Prime™ Implicit Workshop from IIEX NA 2015 from Sentient Decision Science

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0 Sentient Subconscious Workshop IIEX /slideshow/sentient-subconscious-workshop-iiex/49512834 sentientsubconsciousworkshopiiex-150617153402-lva1-app6891
Dr. Aaron Reid of Sentient Decision Science leads a workshop on conducting implicit research studies for brand positioning, ad tests, and packaging.]]>
Dr. Aaron Reid of Sentient Decision Science leads a workshop on conducting implicit research studies for brand positioning, ad tests, and packaging.]]> Wed, 17 Jun 2015 15:34:02 GMT /slideshow/sentient-subconscious-workshop-iiex/49512834 SentientDecisionScience@slideshare.net(SentientDecisionScience) Sentient Subconscious Workshop IIEX SentientDecisionScience Dr. Aaron Reid of Sentient Decision Science leads a workshop on conducting implicit research studies for brand positioning, ad tests, and packaging. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/sentientsubconsciousworkshopiiex-150617153402-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds" /> Dr. Aaron Reid of Sentient Decision Science leads a workshop on conducting implicit research studies for brand positioning, ad tests, and packaging.

Sentient Subconscious Workshop IIEX from Sentient Decision Science

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0 Getting Explicit about Implicit /slideshow/getting-explicit-about-implicit/49473174 sentient-150616191038-lva1-app6892
We dive into the business of behavioral insight in our latest presentation, "Getting Explicit about Implicit". Enjoy!]]>
We dive into the business of behavioral insight in our latest presentation, "Getting Explicit about Implicit". Enjoy!]]> Tue, 16 Jun 2015 19:10:37 GMT /slideshow/getting-explicit-about-implicit/49473174 SentientDecisionScience@slideshare.net(SentientDecisionScience) Getting Explicit about Implicit SentientDecisionScience We dive into the business of behavioral insight in our latest presentation, "Getting Explicit about Implicit". Enjoy! <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/sentient-150616191038-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds" /> We dive into the business of behavioral insight in our latest presentation, "Getting Explicit about Implicit". Enjoy!

Getting Explicit about Implicit from Sentient Decision Science

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0 https://cdn.slidesharecdn.com/profile-photo-SentientDecisionScience-48x48.jpg?cb=1523395061 Behavioral science based research and insights consulting firm, specializing in quantifying the impact of emotion on choice. www.sentientdecisionscience.com https://cdn.slidesharecdn.com/ss_thumbnails/sentient-neurostrata-nmwf-neurodesign-160513154523-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/neurodesign-optimization-for-creative-agencies/61991742 Neuro-Design Optimizat... https://cdn.slidesharecdn.com/ss_thumbnails/emotionandreason-sentientiiexeu-160317140804-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/combining-implicit-and-explicit-market-research-iiex-eu-2016-presentation/59680043 Combining Implicit and... https://cdn.slidesharecdn.com/ss_thumbnails/theconsumersenseofself-sentient-151111134808-lva1-app6892-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/the-consumer-sense-of-self-are-we-truly-sentient/54995567 The Consumer Sense of ...