/ http://www.slideshare.net/images/logo.gif / 際際滷Share feed for 際際滷shows by User: ShaliniBariar https://cdn.slidesharecdn.com/profile-photo-ShaliniBariar-48x48.jpg?cb=1664787658 Dr. Shalini Bariar is PhD in marketing with 8 years of experience in academics and 7 years of experience in advertising industry. She has a number of international publications and has also attended and presented papers in various conferences. She is also a member of editorial board of International journal of Scientific research and innovation. She is actively involved in research and teaches courses in the area of marketing and general management. Her interest areas are Integrated marketing communications,consumer behavior, branding and strategy.