�ݺ�ߣshows by User: ShaunWest

�ݺ�ߣshows by User: ShaunWest / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: ShaunWest / Tue, 24 May 2022 17:38:44 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: ShaunWest Smart Service Design�The design of smart services in the world of people, processes and things … /slideshow/smart-service-designthe-design-of-smart-services-in-the-world-of-people-processes-and-things/251847662 smarttwinsforsmartservices-220524173844-4c62bf00
You should read this if: ... you want to understand how digital can enable new value propositions for your business ... you want to gain inspiration from real industrial cases ... you want to create a family of smart twin to help your business. The handbook‘s purpose is to formalize the lessons learnt from an Innosuisse- funded project where over twenty different Digital Twin-based use cases were developed in collaboration between ten partners. During the project, we learnt many things: the Digital Twins helped us create new innovative smart services, formalize tacit knowledge, and improve decision-making. Perhaps most important was that the design of the Digital Twin was best achieved based on (business) questions. The Digital Twin enables the development of Smart Services within complex systems. For this reason, we called the project Smart Twins – not because of the incredible technology but because of the services they supported. The handbook includes sections describing innovation processes for Smart Services, the prototyping phases, and Digital Twin based business models. The handbook also provides hands-on descriptions on how to use methods, tools, and approaches while working on a project focusing on the development of Smart Services. The handbook focuses on complex product-service systems (PSS) composed of people, processes, and things. Product-service systems are all around us, and they are used on a day-to-day basis, e.g., smartphones; they consist of tangible products and many services. Some of the services are more visible than others, remembering that there cannot be (smart) products without a service of some description. Product-service systems can be complex, and with digitalization, complexity increases distinctly. Depending on perspectives, the focus can be on efficiency or out- comes. Considering such product-service systems, it is evident that boundaries are cross-functional and cross-organizational.]]>
You should read this if: ... you want to understand how digital can enable new value propositions for your business ... you want to gain inspiration from real industrial cases ... you want to create a family of smart twin to help your business. The handbook‘s purpose is to formalize the lessons learnt from an Innosuisse- funded project where over twenty different Digital Twin-based use cases were developed in collaboration between ten partners. During the project, we learnt many things: the Digital Twins helped us create new innovative smart services, formalize tacit knowledge, and improve decision-making. Perhaps most important was that the design of the Digital Twin was best achieved based on (business) questions. The Digital Twin enables the development of Smart Services within complex systems. For this reason, we called the project Smart Twins – not because of the incredible technology but because of the services they supported. The handbook includes sections describing innovation processes for Smart Services, the prototyping phases, and Digital Twin based business models. The handbook also provides hands-on descriptions on how to use methods, tools, and approaches while working on a project focusing on the development of Smart Services. The handbook focuses on complex product-service systems (PSS) composed of people, processes, and things. Product-service systems are all around us, and they are used on a day-to-day basis, e.g., smartphones; they consist of tangible products and many services. Some of the services are more visible than others, remembering that there cannot be (smart) products without a service of some description. Product-service systems can be complex, and with digitalization, complexity increases distinctly. Depending on perspectives, the focus can be on efficiency or out- comes. Considering such product-service systems, it is evident that boundaries are cross-functional and cross-organizational.]]> Tue, 24 May 2022 17:38:44 GMT /slideshow/smart-service-designthe-design-of-smart-services-in-the-world-of-people-processes-and-things/251847662 ShaunWest@slideshare.net(ShaunWest) Smart Service Design�The design of smart services in the world of people, processes and things … ShaunWest You should read this if: ... you want to understand how digital can enable new value propositions for your business ... you want to gain inspiration from real industrial cases ... you want to create a family of smart twin to help your business. The handbook‘s purpose is to formalize the lessons learnt from an Innosuisse- funded project where over twenty different Digital Twin-based use cases were developed in collaboration between ten partners. During the project, we learnt many things: the Digital Twins helped us create new innovative smart services, formalize tacit knowledge, and improve decision-making. Perhaps most important was that the design of the Digital Twin was best achieved based on (business) questions. The Digital Twin enables the development of Smart Services within complex systems. For this reason, we called the project Smart Twins – not because of the incredible technology but because of the services they supported. The handbook includes sections describing innovation processes for Smart Services, the prototyping phases, and Digital Twin based business models. The handbook also provides hands-on descriptions on how to use methods, tools, and approaches while working on a project focusing on the development of Smart Services. The handbook focuses on complex product-service systems (PSS) composed of people, processes, and things. Product-service systems are all around us, and they are used on a day-to-day basis, e.g., smartphones; they consist of tangible products and many services. Some of the services are more visible than others, remembering that there cannot be (smart) products without a service of some description. Product-service systems can be complex, and with digitalization, complexity increases distinctly. Depending on perspectives, the focus can be on efficiency or out- comes. Considering such product-service systems, it is evident that boundaries are cross-functional and cross-organizational. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/smarttwinsforsmartservices-220524173844-4c62bf00-thumbnail.jpg?width=120&height=120&fit=bounds" /> You should read this if: ... you want to understand how digital can enable new value propositions for your business ... you want to gain inspiration from real industrial cases ... you want to create a family of smart twin to help your business. The handbook‘s purpose is to formalize the lessons learnt from an Innosuisse- funded project where over twenty different Digital Twin-based use cases were developed in collaboration between ten partners. During the project, we learnt many things: the Digital Twins helped us create new innovative smart services, formalize tacit knowledge, and improve decision-making. Perhaps most important was that the design of the Digital Twin was best achieved based on (business) questions. The Digital Twin enables the development of Smart Services within complex systems. For this reason, we called the project Smart Twins – not because of the incredible technology but because of the services they supported. The handbook includes sections describing innovation processes for Smart Services, the prototyping phases, and Digital Twin based business models. The handbook also provides hands-on descriptions on how to use methods, tools, and approaches while working on a project focusing on the development of Smart Services. The handbook focuses on complex product-service systems (PSS) composed of people, processes, and things. Product-service systems are all around us, and they are used on a day-to-day basis, e.g., smartphones; they consist of tangible products and many services. Some of the services are more visible than others, remembering that there cannot be (smart) products without a service of some description. Product-service systems can be complex, and with digitalization, complexity increases distinctly. Depending on perspectives, the focus can be on efficiency or out- comes. Considering such product-service systems, it is evident that boundaries are cross-functional and cross-organizational.

Smart Service Design The design of smart services in the world of people, processes and things … from Shaun West

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0 Study case about the elements of crisis resilience in DACH manufacturing firms during the COVID-19 pandemic� /slideshow/study-case-about-the-elements-of-crisis-resilience-in-dach-manufacturing-firms-during-the-covid19-pandemic/249639298 euromaelementsofcrisisresilienceindachmanufacturingfirmsduringcovid-19video-210707093704
To understand what has created resilient in DACH manufacturing firms during the COVID-19 pandemic - Understand the elements that support resilience - To assess the resilience elements based on processes, technologies and people COVID-19 has triggered companies to adapt to a new normal state – some firms have been more successful at achieving this than others.]]>
To understand what has created resilient in DACH manufacturing firms during the COVID-19 pandemic - Understand the elements that support resilience - To assess the resilience elements based on processes, technologies and people COVID-19 has triggered companies to adapt to a new normal state – some firms have been more successful at achieving this than others.]]> Wed, 07 Jul 2021 09:37:04 GMT /slideshow/study-case-about-the-elements-of-crisis-resilience-in-dach-manufacturing-firms-during-the-covid19-pandemic/249639298 ShaunWest@slideshare.net(ShaunWest) Study case about the elements of crisis resilience in DACH manufacturing firms during the COVID-19 pandemic� ShaunWest To understand what has created resilient in DACH manufacturing firms during the COVID-19 pandemic - Understand the elements that support resilience - To assess the resilience elements based on processes, technologies and people COVID-19 has triggered companies to adapt to a new normal state – some firms have been more successful at achieving this than others. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/euromaelementsofcrisisresilienceindachmanufacturingfirmsduringcovid-19video-210707093704-thumbnail.jpg?width=120&height=120&fit=bounds" /> To understand what has created resilient in DACH manufacturing firms during the COVID-19 pandemic - Understand the elements that support resilience - To assess the resilience elements based on processes, technologies and people COVID-19 has triggered companies to adapt to a new normal state – some firms have been more successful at achieving this than others.

Study case about the elements of crisis resilience in DACH manufacturing firms during the COVID-19 pandemic from Shaun West

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0 Successfully integrating new digital to your existing portfolio of products and services /slideshow/successfully-integrating-new-digital-to-your-existing-portfolio-of-products-and-services/249639214 euromapapersuccessfullyintegratingdigital-210707093102
How to successfully integrate digital in the existing portfolio of products and services? - Understanding the challenges that firms face with digitalization - Create recommendations for companies to succeed Digitalization is changing the way firms innovate, and many are struggling with the new forms of innovation and commercialization.]]>
How to successfully integrate digital in the existing portfolio of products and services? - Understanding the challenges that firms face with digitalization - Create recommendations for companies to succeed Digitalization is changing the way firms innovate, and many are struggling with the new forms of innovation and commercialization.]]> Wed, 07 Jul 2021 09:31:02 GMT /slideshow/successfully-integrating-new-digital-to-your-existing-portfolio-of-products-and-services/249639214 ShaunWest@slideshare.net(ShaunWest) Successfully integrating new digital to your existing portfolio of products and services ShaunWest How to successfully integrate digital in the existing portfolio of products and services? - Understanding the challenges that firms face with digitalization - Create recommendations for companies to succeed Digitalization is changing the way firms innovate, and many are struggling with the new forms of innovation and commercialization. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/euromapapersuccessfullyintegratingdigital-210707093102-thumbnail.jpg?width=120&height=120&fit=bounds" /> How to successfully integrate digital in the existing portfolio of products and services? - Understanding the challenges that firms face with digitalization - Create recommendations for companies to succeed Digitalization is changing the way firms innovate, and many are struggling with the new forms of innovation and commercialization.

Successfully integrating new digital to your existing portfolio of products and services from Shaun West

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0 Value-Scope-Price: design and pricing of �offerings based on customer value /ShaunWest/valuescopeprice-design-and-pricing-of-offerings-based-on-customer-value-249533659 asapvaluescopepricev001-210629175302
To understand why is price is important An introduction to value A pricing framework based on value An example of pricing A practical model to help you build up value-based pricing based on practice and theory. ]]>
To understand why is price is important An introduction to value A pricing framework based on value An example of pricing A practical model to help you build up value-based pricing based on practice and theory. ]]> Tue, 29 Jun 2021 17:53:01 GMT /ShaunWest/valuescopeprice-design-and-pricing-of-offerings-based-on-customer-value-249533659 ShaunWest@slideshare.net(ShaunWest) Value-Scope-Price: design and pricing of �offerings based on customer value ShaunWest To understand why is price is important An introduction to value A pricing framework based on value An example of pricing A practical model to help you build up value-based pricing based on practice and theory. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/asapvaluescopepricev001-210629175302-thumbnail.jpg?width=120&height=120&fit=bounds" /> To understand why is price is important An introduction to value A pricing framework based on value An example of pricing A practical model to help you build up value-based pricing based on practice and theory.

Value-Scope-Price: design and pricing of offerings based on customer value from Shaun West

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0 SDS2021 workshop� The design of Smart Services /slideshow/sds2021-workshop-the-design-of-smart-services/249188992 designofsmartservices-210608104126
We will provide you with a framework to support the development, implementation and acceptance of smart connected services]]>
We will provide you with a framework to support the development, implementation and acceptance of smart connected services]]> Tue, 08 Jun 2021 10:41:26 GMT /slideshow/sds2021-workshop-the-design-of-smart-services/249188992 ShaunWest@slideshare.net(ShaunWest) SDS2021 workshop� The design of Smart Services ShaunWest We will provide you with a framework to support the development, implementation and acceptance of smart connected services <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/designofsmartservices-210608104126-thumbnail.jpg?width=120&height=120&fit=bounds" /> We will provide you with a framework to support the development, implementation and acceptance of smart connected services

SDS2021 workshop The design of Smart Services from Shaun West

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0 Digital twin enabled services �– digital twins and future trends /slideshow/digital-twin-enabled-services-digital-twins-and-future-trends/248299472 digitaltwinsasanenablerforservices-210512081721
We need to understand digital twins and how they can help us before we can consider future trends and applications. - Digital twins and complex systems - Digital twins help us to make decisions and act - Digital twins must support different outlooks - Digital twin design]]>
We need to understand digital twins and how they can help us before we can consider future trends and applications. - Digital twins and complex systems - Digital twins help us to make decisions and act - Digital twins must support different outlooks - Digital twin design]]> Wed, 12 May 2021 08:17:21 GMT /slideshow/digital-twin-enabled-services-digital-twins-and-future-trends/248299472 ShaunWest@slideshare.net(ShaunWest) Digital twin enabled services �– digital twins and future trends ShaunWest We need to understand digital twins and how they can help us before we can consider future trends and applications. - Digital twins and complex systems - Digital twins help us to make decisions and act - Digital twins must support different outlooks - Digital twin design <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/digitaltwinsasanenablerforservices-210512081721-thumbnail.jpg?width=120&height=120&fit=bounds" /> We need to understand digital twins and how they can help us before we can consider future trends and applications. - Digital twins and complex systems - Digital twins help us to make decisions and act - Digital twins must support different outlooks - Digital twin design

Digital twin enabled services – digital twins and future trends from Shaun West

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0 SE training customer journey mapping /slideshow/se-training-customer-journey-mapping/239013731 se-trainingcustomerjourneymapping-201029191301
Customer journey mapping a taster for SE-Training. This is based on research at HSLU with a number of industrial partners. This shows some of the adaptations that we made to move journey mapping to the B2B environment. We have two publications behind this work.]]>
Customer journey mapping a taster for SE-Training. This is based on research at HSLU with a number of industrial partners. This shows some of the adaptations that we made to move journey mapping to the B2B environment. We have two publications behind this work.]]> Thu, 29 Oct 2020 19:13:01 GMT /slideshow/se-training-customer-journey-mapping/239013731 ShaunWest@slideshare.net(ShaunWest) SE training customer journey mapping ShaunWest Customer journey mapping a taster for SE-Training. This is based on research at HSLU with a number of industrial partners. This shows some of the adaptations that we made to move journey mapping to the B2B environment. We have two publications behind this work. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/se-trainingcustomerjourneymapping-201029191301-thumbnail.jpg?width=120&height=120&fit=bounds" /> Customer journey mapping a taster for SE-Training. This is based on research at HSLU with a number of industrial partners. This shows some of the adaptations that we made to move journey mapping to the B2B environment. We have two publications behind this work.

SE training customer journey mapping from Shaun West

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0 This is service innovation /slideshow/this-is-service-innovation-238686213/238686213 thisisserviceinnovation-200930184546
To provide an insight into service innovation: - Service innovation within product-service systems - Key concepts for service innovation - Some tools for service innovation - Reflections The insights are based on having developed and delivered services in an industrial environment and now leading research in product-service system innovation.]]>
To provide an insight into service innovation: - Service innovation within product-service systems - Key concepts for service innovation - Some tools for service innovation - Reflections The insights are based on having developed and delivered services in an industrial environment and now leading research in product-service system innovation.]]> Wed, 30 Sep 2020 18:45:46 GMT /slideshow/this-is-service-innovation-238686213/238686213 ShaunWest@slideshare.net(ShaunWest) This is service innovation ShaunWest To provide an insight into service innovation: - Service innovation within product-service systems - Key concepts for service innovation - Some tools for service innovation - Reflections The insights are based on having developed and delivered services in an industrial environment and now leading research in product-service system innovation. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/thisisserviceinnovation-200930184546-thumbnail.jpg?width=120&height=120&fit=bounds" /> To provide an insight into service innovation: - Service innovation within product-service systems - Key concepts for service innovation - Some tools for service innovation - Reflections The insights are based on having developed and delivered services in an industrial environment and now leading research in product-service system innovation.

This is service innovation from Shaun West

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0 Foresighting the Future to Create Actionable Innovation /slideshow/foresighting-the-future-to-create-actionable-innovation/238503396 foresightingpaperpresentationforswissed20v4-200916070215
This presentation project is focused on foresight or longer-term radical innovation based on a planning model of three horizons, highly actionable. The presentation describes a model initially developed by the principal researchers at Stanford University for long-term innovation. The model has been proven to work with European firms (e.g., Airbus, Syngenta, Volvo); however, it requires further changes to adapt it to Switzerland. The dominant model addresses three innovation horizons, whereas we want to extend it to four horizons. The presentation described some reflections on further refinements in the process, including adding Horizon 4, which we think should lead to a self-help “foresight cookbook”. This will be achieved by describing the approaches through an action research approach that will allow for reflection from multiple workshops with both firms and mixed student groups (with up to 200 international students). The work presented will describe three key results of the study: • an actionable foresight innovation process; some of the radical innovations that have come out of the processes; • clarify how this can help firms be more innovative in a changing environment. The weakness within the firms of the approach has been associated with the “innovation readiness and capacity” of the firm. The researchers consider that this needs to be measured so that innovation can be more readily accepted. To do this they present an innovation readiness check (based on a survey methodology) to help measure this key success factor.]]>
This presentation project is focused on foresight or longer-term radical innovation based on a planning model of three horizons, highly actionable. The presentation describes a model initially developed by the principal researchers at Stanford University for long-term innovation. The model has been proven to work with European firms (e.g., Airbus, Syngenta, Volvo); however, it requires further changes to adapt it to Switzerland. The dominant model addresses three innovation horizons, whereas we want to extend it to four horizons. The presentation described some reflections on further refinements in the process, including adding Horizon 4, which we think should lead to a self-help “foresight cookbook”. This will be achieved by describing the approaches through an action research approach that will allow for reflection from multiple workshops with both firms and mixed student groups (with up to 200 international students). The work presented will describe three key results of the study: • an actionable foresight innovation process; some of the radical innovations that have come out of the processes; • clarify how this can help firms be more innovative in a changing environment. The weakness within the firms of the approach has been associated with the “innovation readiness and capacity” of the firm. The researchers consider that this needs to be measured so that innovation can be more readily accepted. To do this they present an innovation readiness check (based on a survey methodology) to help measure this key success factor.]]> Wed, 16 Sep 2020 07:02:15 GMT /slideshow/foresighting-the-future-to-create-actionable-innovation/238503396 ShaunWest@slideshare.net(ShaunWest) Foresighting the Future to Create Actionable Innovation ShaunWest This presentation project is focused on foresight or longer-term radical innovation based on a planning model of three horizons, highly actionable. The presentation describes a model initially developed by the principal researchers at Stanford University for long-term innovation. The model has been proven to work with European firms (e.g., Airbus, Syngenta, Volvo); however, it requires further changes to adapt it to Switzerland. The dominant model addresses three innovation horizons, whereas we want to extend it to four horizons. The presentation described some reflections on further refinements in the process, including adding Horizon 4, which we think should lead to a self-help “foresight cookbook”. This will be achieved by describing the approaches through an action research approach that will allow for reflection from multiple workshops with both firms and mixed student groups (with up to 200 international students). The work presented will describe three key results of the study: • an actionable foresight innovation process; some of the radical innovations that have come out of the processes; • clarify how this can help firms be more innovative in a changing environment. The weakness within the firms of the approach has been associated with the “innovation readiness and capacity” of the firm. The researchers consider that this needs to be measured so that innovation can be more readily accepted. To do this they present an innovation readiness check (based on a survey methodology) to help measure this key success factor. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/foresightingpaperpresentationforswissed20v4-200916070215-thumbnail.jpg?width=120&height=120&fit=bounds" /> This presentation project is focused on foresight or longer-term radical innovation based on a planning model of three horizons, highly actionable. The presentation describes a model initially developed by the principal researchers at Stanford University for long-term innovation. The model has been proven to work with European firms (e.g., Airbus, Syngenta, Volvo); however, it requires further changes to adapt it to Switzerland. The dominant model addresses three innovation horizons, whereas we want to extend it to four horizons. The presentation described some reflections on further refinements in the process, including adding Horizon 4, which we think should lead to a self-help “foresight cookbook”. This will be achieved by describing the approaches through an action research approach that will allow for reflection from multiple workshops with both firms and mixed student groups (with up to 200 international students). The work presented will describe three key results of the study: • an actionable foresight innovation process; some of the radical innovations that have come out of the processes; • clarify how this can help firms be more innovative in a changing environment. The weakness within the firms of the approach has been associated with the “innovation readiness and capacity” of the firm. The researchers consider that this needs to be measured so that innovation can be more readily accepted. To do this they present an innovation readiness check (based on a survey methodology) to help measure this key success factor.

Foresighting the Future to Create Actionable Innovation from Shaun West

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0 Value propositions enabled by digital twins in the context of servitization v002 /slideshow/value-propositions-enabled-by-digital-twins-in-the-context-of-servitization-v002/238470050 2020sscvaluepropositionsenabledbydigitaltwinsinthecontextofservitizationv002-200914053935
Purpose: The motivation of this paper is to investigate how digital twins can enable the design of new value propositions in digitally enabled servitization. This is important, as the application of this technology is an opportunity to deliver new value propositions for customers, and for the supplier to gain deeper understanding of the actual performance of the equipment (Kowalkowski and Ulaga, 2017). This builds upon the assessment of service value co-creation supported by digital twin technologies (Meierhofer & West, 2019). Design/Methodology/Approach: Ten cases have been assessed in this paper using different dimensions, and a cross-case analysis to consider value co-creation, value measures, support to the value proposition, and the servitization context. All of the cases are from an Innosuisse-supported project in Switzerland and were selected for their diversity. Findings: Classifying the digital twins by service proved useful to understand each one and its position within the business system. Knowing which business functions the twin supports helps to identify and confirm value co-creation opportunities as well as the possible areas impacted. It also provides different servitization perspectives that can support new and disruptive models, which is helpful for firms looking for new services to support their customers. The lifecycle perspective confirms the links between different phases and can provide new insight for the development of digital twins. The cross case analysis confirmed that a digital twin could support the development of new value positions within the context of servitization, as well as allow others (e.g., installers or asset owners) to develop and sell their own value solutions. ]]>
Purpose: The motivation of this paper is to investigate how digital twins can enable the design of new value propositions in digitally enabled servitization. This is important, as the application of this technology is an opportunity to deliver new value propositions for customers, and for the supplier to gain deeper understanding of the actual performance of the equipment (Kowalkowski and Ulaga, 2017). This builds upon the assessment of service value co-creation supported by digital twin technologies (Meierhofer & West, 2019). Design/Methodology/Approach: Ten cases have been assessed in this paper using different dimensions, and a cross-case analysis to consider value co-creation, value measures, support to the value proposition, and the servitization context. All of the cases are from an Innosuisse-supported project in Switzerland and were selected for their diversity. Findings: Classifying the digital twins by service proved useful to understand each one and its position within the business system. Knowing which business functions the twin supports helps to identify and confirm value co-creation opportunities as well as the possible areas impacted. It also provides different servitization perspectives that can support new and disruptive models, which is helpful for firms looking for new services to support their customers. The lifecycle perspective confirms the links between different phases and can provide new insight for the development of digital twins. The cross case analysis confirmed that a digital twin could support the development of new value positions within the context of servitization, as well as allow others (e.g., installers or asset owners) to develop and sell their own value solutions. ]]> Mon, 14 Sep 2020 05:39:35 GMT /slideshow/value-propositions-enabled-by-digital-twins-in-the-context-of-servitization-v002/238470050 ShaunWest@slideshare.net(ShaunWest) Value propositions enabled by digital twins in the context of servitization v002 ShaunWest Purpose: The motivation of this paper is to investigate how digital twins can enable the design of new value propositions in digitally enabled servitization. This is important, as the application of this technology is an opportunity to deliver new value propositions for customers, and for the supplier to gain deeper understanding of the actual performance of the equipment (Kowalkowski and Ulaga, 2017). This builds upon the assessment of service value co-creation supported by digital twin technologies (Meierhofer & West, 2019). Design/Methodology/Approach: Ten cases have been assessed in this paper using different dimensions, and a cross-case analysis to consider value co-creation, value measures, support to the value proposition, and the servitization context. All of the cases are from an Innosuisse-supported project in Switzerland and were selected for their diversity. Findings: Classifying the digital twins by service proved useful to understand each one and its position within the business system. Knowing which business functions the twin supports helps to identify and confirm value co-creation opportunities as well as the possible areas impacted. It also provides different servitization perspectives that can support new and disruptive models, which is helpful for firms looking for new services to support their customers. The lifecycle perspective confirms the links between different phases and can provide new insight for the development of digital twins. The cross case analysis confirmed that a digital twin could support the development of new value positions within the context of servitization, as well as allow others (e.g., installers or asset owners) to develop and sell their own value solutions. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2020sscvaluepropositionsenabledbydigitaltwinsinthecontextofservitizationv002-200914053935-thumbnail.jpg?width=120&height=120&fit=bounds" /> Purpose: The motivation of this paper is to investigate how digital twins can enable the design of new value propositions in digitally enabled servitization. This is important, as the application of this technology is an opportunity to deliver new value propositions for customers, and for the supplier to gain deeper understanding of the actual performance of the equipment (Kowalkowski and Ulaga, 2017). This builds upon the assessment of service value co-creation supported by digital twin technologies (Meierhofer & West, 2019). Design/Methodology/Approach: Ten cases have been assessed in this paper using different dimensions, and a cross-case analysis to consider value co-creation, value measures, support to the value proposition, and the servitization context. All of the cases are from an Innosuisse-supported project in Switzerland and were selected for their diversity. Findings: Classifying the digital twins by service proved useful to understand each one and its position within the business system. Knowing which business functions the twin supports helps to identify and confirm value co-creation opportunities as well as the possible areas impacted. It also provides different servitization perspectives that can support new and disruptive models, which is helpful for firms looking for new services to support their customers. The lifecycle perspective confirms the links between different phases and can provide new insight for the development of digital twins. The cross case analysis confirmed that a digital twin could support the development of new value positions within the context of servitization, as well as allow others (e.g., installers or asset owners) to develop and sell their own value solutions.

Value propositions enabled by digital twins in the context of servitization v002 from Shaun West

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0 Call for participation smart services summit 2020 /slideshow/call-for-participation-smart-services-summit-2020/236357747 callforparticipationsmartservicessummit2020-200629095551
Smart Services Summit 2020]]>
Smart Services Summit 2020]]> Mon, 29 Jun 2020 09:55:51 GMT /slideshow/call-for-participation-smart-services-summit-2020/236357747 ShaunWest@slideshare.net(ShaunWest) Call for participation smart services summit 2020 ShaunWest Smart Services Summit 2020 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/callforparticipationsmartservicessummit2020-200629095551-thumbnail.jpg?width=120&height=120&fit=bounds" /> Smart Services Summit 2020

Call for participation smart services summit 2020 from Shaun West

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0 DARE2HACK: Crowdsourcing ideas through hackathons /slideshow/dare2hack-crowdsourcing-ideas-through-hackathons/236258527 floreswestcrowdsourcingideasthroughhackathonssds2020lo-200626151154
Organizations are continuously looking for ways to transform by adopting new practices and technologies in order to become more competitive. They target business growth by increasing their efficiencies, by improving their internal operations and/or delivering novel value-added products and services. This is not easy to accomplish, as it requires defining a new strategy, changing the way of working, training and engaging employees and interacting with the customers to address different global trends]]>
Organizations are continuously looking for ways to transform by adopting new practices and technologies in order to become more competitive. They target business growth by increasing their efficiencies, by improving their internal operations and/or delivering novel value-added products and services. This is not easy to accomplish, as it requires defining a new strategy, changing the way of working, training and engaging employees and interacting with the customers to address different global trends]]> Fri, 26 Jun 2020 15:11:54 GMT /slideshow/dare2hack-crowdsourcing-ideas-through-hackathons/236258527 ShaunWest@slideshare.net(ShaunWest) DARE2HACK: Crowdsourcing ideas through hackathons ShaunWest Organizations are continuously looking for ways to transform by adopting new practices and technologies in order to become more competitive. They target business growth by increasing their efficiencies, by improving their internal operations and/or delivering novel value-added products and services. This is not easy to accomplish, as it requires defining a new strategy, changing the way of working, training and engaging employees and interacting with the customers to address different global trends <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/floreswestcrowdsourcingideasthroughhackathonssds2020lo-200626151154-thumbnail.jpg?width=120&height=120&fit=bounds" /> Organizations are continuously looking for ways to transform by adopting new practices and technologies in order to become more competitive. They target business growth by increasing their efficiencies, by improving their internal operations and/or delivering novel value-added products and services. This is not easy to accomplish, as it requires defining a new strategy, changing the way of working, training and engaging employees and interacting with the customers to address different global trends

DARE2HACK: Crowdsourcing ideas through hackathons from Shaun West

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0 Avatars and journey mapping for application in industrial product service systems /slideshow/avatars-and-journey-mapping-for-application-in-industrial-product-service-systems/235214201 avatarsandjourneymappingforapplicationinindustrialproduct-servicesystems-200608182857
Motivation With increasing complexity in the design of product service systems it is become more difficult to understand what is needed, when and why to keep it operational Research question “how can the traditional customer journey mapping process be modified to better support customer journeys in industrial environments where there are many individual interactions over the operational life cycle?” ]]>
Motivation With increasing complexity in the design of product service systems it is become more difficult to understand what is needed, when and why to keep it operational Research question “how can the traditional customer journey mapping process be modified to better support customer journeys in industrial environments where there are many individual interactions over the operational life cycle?” ]]> Mon, 08 Jun 2020 18:28:57 GMT /slideshow/avatars-and-journey-mapping-for-application-in-industrial-product-service-systems/235214201 ShaunWest@slideshare.net(ShaunWest) Avatars and journey mapping for application in industrial product service systems ShaunWest Motivation With increasing complexity in the design of product service systems it is become more difficult to understand what is needed, when and why to keep it operational Research question “how can the traditional customer journey mapping process be modified to better support customer journeys in industrial environments where there are many individual interactions over the operational life cycle?” <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/avatarsandjourneymappingforapplicationinindustrialproduct-servicesystems-200608182857-thumbnail.jpg?width=120&height=120&fit=bounds" /> Motivation With increasing complexity in the design of product service systems it is become more difficult to understand what is needed, when and why to keep it operational Research question “how can the traditional customer journey mapping process be modified to better support customer journeys in industrial environments where there are many individual interactions over the operational life cycle?”

Avatars and journey mapping for application in industrial product service systems from Shaun West

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0 Using the perspective of asset management to create value for Smart Operations and Smart Maintenance /slideshow/using-the-perspective-of-asset-management-to-create-value-for-smart-operations-and-smart-maintenance/226882294 assetmanagementperspectivesandsmartmaintenance-200204151730
To understand the value of the asset management perspective for Smart Services To provide some examples to show how the perspective of Asset Management can create more value for Smart Operations and Smart Maintenance Smart Maintenance Conference, Zürich 12-13 February 2020]]>
To understand the value of the asset management perspective for Smart Services To provide some examples to show how the perspective of Asset Management can create more value for Smart Operations and Smart Maintenance Smart Maintenance Conference, Zürich 12-13 February 2020]]> Tue, 04 Feb 2020 15:17:30 GMT /slideshow/using-the-perspective-of-asset-management-to-create-value-for-smart-operations-and-smart-maintenance/226882294 ShaunWest@slideshare.net(ShaunWest) Using the perspective of asset management to create value for Smart Operations and Smart Maintenance ShaunWest To understand the value of the asset management perspective for Smart Services To provide some examples to show how the perspective of Asset Management can create more value for Smart Operations and Smart Maintenance Smart Maintenance Conference, Zürich 12-13 February 2020 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/assetmanagementperspectivesandsmartmaintenance-200204151730-thumbnail.jpg?width=120&height=120&fit=bounds" /> To understand the value of the asset management perspective for Smart Services To provide some examples to show how the perspective of Asset Management can create more value for Smart Operations and Smart Maintenance Smart Maintenance Conference, Zürich 12-13 February 2020

Using the perspective of asset management to create value for Smart Operations and Smart Maintenance from Shaun West

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0 Understanding the barriers that are slowing the digital transformation? /slideshow/understanding-the-barriers-that-are-slowing-the-digital-transformation/226881415 posterbarrierstodt-200204150426
Firms have found that there are challenges to adopting new ways of working ... what are the barriers in a Swiss-centric industrial context? ... how to support firms to overcome these challenges? Industrie 2025, F&E Konferenz zur Industrie 4.0 5 February 2020]]>
Firms have found that there are challenges to adopting new ways of working ... what are the barriers in a Swiss-centric industrial context? ... how to support firms to overcome these challenges? Industrie 2025, F&E Konferenz zur Industrie 4.0 5 February 2020]]> Tue, 04 Feb 2020 15:04:26 GMT /slideshow/understanding-the-barriers-that-are-slowing-the-digital-transformation/226881415 ShaunWest@slideshare.net(ShaunWest) Understanding the barriers that are slowing the digital transformation? ShaunWest Firms have found that there are challenges to adopting new ways of working ... what are the barriers in a Swiss-centric industrial context? ... how to support firms to overcome these challenges? Industrie 2025, F&E Konferenz zur Industrie 4.0 5 February 2020 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/posterbarrierstodt-200204150426-thumbnail.jpg?width=120&height=120&fit=bounds" /> Firms have found that there are challenges to adopting new ways of working ... what are the barriers in a Swiss-centric industrial context? ... how to support firms to overcome these challenges? Industrie 2025, F&E Konferenz zur Industrie 4.0 5 February 2020

Understanding the barriers that are slowing the digital transformation? from Shaun West

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0 Digital twin based services for decision support over the product lifecycle /ShaunWest/digital-twin-based-services-for-decision-support-over-the-product-lifecycle digitaltwinbasedservicesfordecisionsupportovertheproductlifecyclecopy-200204145317
This presentation is based on an Innosuisse funded project with ten partners to demonstrate how the digital twin can support decision making over the product life cycle. Industrie 2025, F&E Konferenz zur Industrie 4.0 5 February 2020]]>
This presentation is based on an Innosuisse funded project with ten partners to demonstrate how the digital twin can support decision making over the product life cycle. Industrie 2025, F&E Konferenz zur Industrie 4.0 5 February 2020]]> Tue, 04 Feb 2020 14:53:17 GMT /ShaunWest/digital-twin-based-services-for-decision-support-over-the-product-lifecycle ShaunWest@slideshare.net(ShaunWest) Digital twin based services for decision support over the product lifecycle ShaunWest This presentation is based on an Innosuisse funded project with ten partners to demonstrate how the digital twin can support decision making over the product life cycle. Industrie 2025, F&E Konferenz zur Industrie 4.0 5 February 2020 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/digitaltwinbasedservicesfordecisionsupportovertheproductlifecyclecopy-200204145317-thumbnail.jpg?width=120&height=120&fit=bounds" /> This presentation is based on an Innosuisse funded project with ten partners to demonstrate how the digital twin can support decision making over the product life cycle. Industrie 2025, F&E Konferenz zur Industrie 4.0 5 February 2020

Digital twin based services for decision support over the product lifecycle from Shaun West

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0 Hidden services in the lighting industry - from free to fee /slideshow/hidden-services-in-the-lighting-industry-from-free-to-fee-195971252/195971252 hiddenservicesinthelightingindustryfromfreetofeev007-191121093732
The purpose of this paper is to identify hidden services that were given away for free with the product and create a new service offering for a manufacturer that sells luminaires (e.g., lamps and lighting systems) to electrical installers. To identify the services that are given for free with the product, a survey was developed, targeting Swiss electrical installers, to analyze the pre- and post-sales activities that the firm delivered. The identification of the intangibles was initially undertaken by creating a journey for the pre-sales, post-sales and execution phases of typical transactions, based on interviews with the employees and supported by the literature research. The survey (n=68) provided insights into the intangibles that the firm delivered based on the analysis of perceived importance and satisfaction. Further, insights were obtained from five interviews with customers. The analysis of the survey and the interviews identified services that customers valued; service definitions were created for each of the 'hidden services' that were identified from the analysis. Using a modular approach to service definitions, two extreme modular offers were developed: a minimalistic offering and an 'inclusive' offering for the pre- and post- sales; both had options built on standard modules.]]>
The purpose of this paper is to identify hidden services that were given away for free with the product and create a new service offering for a manufacturer that sells luminaires (e.g., lamps and lighting systems) to electrical installers. To identify the services that are given for free with the product, a survey was developed, targeting Swiss electrical installers, to analyze the pre- and post-sales activities that the firm delivered. The identification of the intangibles was initially undertaken by creating a journey for the pre-sales, post-sales and execution phases of typical transactions, based on interviews with the employees and supported by the literature research. The survey (n=68) provided insights into the intangibles that the firm delivered based on the analysis of perceived importance and satisfaction. Further, insights were obtained from five interviews with customers. The analysis of the survey and the interviews identified services that customers valued; service definitions were created for each of the 'hidden services' that were identified from the analysis. Using a modular approach to service definitions, two extreme modular offers were developed: a minimalistic offering and an 'inclusive' offering for the pre- and post- sales; both had options built on standard modules.]]> Thu, 21 Nov 2019 09:37:32 GMT /slideshow/hidden-services-in-the-lighting-industry-from-free-to-fee-195971252/195971252 ShaunWest@slideshare.net(ShaunWest) Hidden services in the lighting industry - from free to fee ShaunWest The purpose of this paper is to identify hidden services that were given away for free with the product and create a new service offering for a manufacturer that sells luminaires (e.g., lamps and lighting systems) to electrical installers. To identify the services that are given for free with the product, a survey was developed, targeting Swiss electrical installers, to analyze the pre- and post-sales activities that the firm delivered. The identification of the intangibles was initially undertaken by creating a journey for the pre-sales, post-sales and execution phases of typical transactions, based on interviews with the employees and supported by the literature research. The survey (n=68) provided insights into the intangibles that the firm delivered based on the analysis of perceived importance and satisfaction. Further, insights were obtained from five interviews with customers. The analysis of the survey and the interviews identified services that customers valued; service definitions were created for each of the 'hidden services' that were identified from the analysis. Using a modular approach to service definitions, two extreme modular offers were developed: a minimalistic offering and an 'inclusive' offering for the pre- and post- sales; both had options built on standard modules. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/hiddenservicesinthelightingindustryfromfreetofeev007-191121093732-thumbnail.jpg?width=120&height=120&fit=bounds" /> The purpose of this paper is to identify hidden services that were given away for free with the product and create a new service offering for a manufacturer that sells luminaires (e.g., lamps and lighting systems) to electrical installers. To identify the services that are given for free with the product, a survey was developed, targeting Swiss electrical installers, to analyze the pre- and post-sales activities that the firm delivered. The identification of the intangibles was initially undertaken by creating a journey for the pre-sales, post-sales and execution phases of typical transactions, based on interviews with the employees and supported by the literature research. The survey (n=68) provided insights into the intangibles that the firm delivered based on the analysis of perceived importance and satisfaction. Further, insights were obtained from five interviews with customers. The analysis of the survey and the interviews identified services that customers valued; service definitions were created for each of the 'hidden services' that were identified from the analysis. Using a modular approach to service definitions, two extreme modular offers were developed: a minimalistic offering and an 'inclusive' offering for the pre- and post- sales; both had options built on standard modules.

Hidden services in the lighting industry - from free to fee from Shaun West

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0 Ecosystem Innovation for Pharma Supply Chains /slideshow/ecosystem-innovation-for-pharma-supply-chains/195139434 ecosysteminnovationforpharmasupplychain-191119120621
How can the ecosystem mapping process be improved to develop better understanding of market dynamics for better decision making by investigating two pharmaceutical supply chains? Problem: … existing models for supply chains over oversimplify the situation and failing to integrate people, processes and digital technologies Purpose … to show the current state of pharma supply chains … to show how the ecosystem perspective provided new insights GBX EventsSupply Chain Innovation Summit 2019,Barcelona, 21 November 2019 Shaun West & Michael Huonder]]>
How can the ecosystem mapping process be improved to develop better understanding of market dynamics for better decision making by investigating two pharmaceutical supply chains? Problem: … existing models for supply chains over oversimplify the situation and failing to integrate people, processes and digital technologies Purpose … to show the current state of pharma supply chains … to show how the ecosystem perspective provided new insights GBX EventsSupply Chain Innovation Summit 2019,Barcelona, 21 November 2019 Shaun West & Michael Huonder]]> Tue, 19 Nov 2019 12:06:20 GMT /slideshow/ecosystem-innovation-for-pharma-supply-chains/195139434 ShaunWest@slideshare.net(ShaunWest) Ecosystem Innovation for Pharma Supply Chains ShaunWest How can the ecosystem mapping process be improved to develop better understanding of market dynamics for better decision making by investigating two pharmaceutical supply chains? Problem: … existing models for supply chains over oversimplify the situation and failing to integrate people, processes and digital technologies Purpose … to show the current state of pharma supply chains … to show how the ecosystem perspective provided new insights ��GBX Events�Supply Chain Innovation Summit 2019,�Barcelona, 21 November 2019 Shaun West & Michael Huonder <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ecosysteminnovationforpharmasupplychain-191119120621-thumbnail.jpg?width=120&height=120&fit=bounds" /> How can the ecosystem mapping process be improved to develop better understanding of market dynamics for better decision making by investigating two pharmaceutical supply chains? Problem: … existing models for supply chains over oversimplify the situation and failing to integrate people, processes and digital technologies Purpose … to show the current state of pharma supply chains … to show how the ecosystem perspective provided new insights ��GBX Events�Supply Chain Innovation Summit 2019,�Barcelona, 21 November 2019 Shaun West & Michael Huonder

Ecosystem Innovation for Pharma Supply Chains from Shaun West

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0 Digital twins as an enabler for services /slideshow/digital-twins-as-an-enabler-for-services/191049221 digitaltwinsasanenablerforservices-191106142526
WinLink Breakfast meeting Wintertur, 7 November 2019 Shaun West & Oliver Stoll (HSLU) Jürg Meierhofer (ZHAW) To described what a Digital Twin is and how it can be transformed to a Smart Service Twin that supports service delivery. - Describe what a Digital Twin is and what it can do - Demonstrate that Digital Twins are a service enabler - Provide examples of Smart Twins develop in Switzerland - Provide you with a pathway for Smart Twin development ]]>
WinLink Breakfast meeting Wintertur, 7 November 2019 Shaun West & Oliver Stoll (HSLU) Jürg Meierhofer (ZHAW) To described what a Digital Twin is and how it can be transformed to a Smart Service Twin that supports service delivery. - Describe what a Digital Twin is and what it can do - Demonstrate that Digital Twins are a service enabler - Provide examples of Smart Twins develop in Switzerland - Provide you with a pathway for Smart Twin development ]]> Wed, 06 Nov 2019 14:25:26 GMT /slideshow/digital-twins-as-an-enabler-for-services/191049221 ShaunWest@slideshare.net(ShaunWest) Digital twins as an enabler for services ShaunWest WinLink Breakfast meeting ��Wintertur, 7 November 2019 Shaun West & Oliver Stoll (HSLU) Jürg Meierhofer (ZHAW) To described what a Digital Twin is and how it can be transformed to a Smart Service Twin that supports service delivery. - Describe what a Digital Twin is and what it can do - Demonstrate that Digital Twins are a service enabler - Provide examples of Smart Twins develop in Switzerland - Provide you with a pathway for Smart Twin development <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/digitaltwinsasanenablerforservices-191106142526-thumbnail.jpg?width=120&height=120&fit=bounds" /> WinLink Breakfast meeting ��Wintertur, 7 November 2019 Shaun West & Oliver Stoll (HSLU) Jürg Meierhofer (ZHAW) To described what a Digital Twin is and how it can be transformed to a Smart Service Twin that supports service delivery. - Describe what a Digital Twin is and what it can do - Demonstrate that Digital Twins are a service enabler - Provide examples of Smart Twins develop in Switzerland - Provide you with a pathway for Smart Twin development

Digital twins as an enabler for services from Shaun West

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0 Service Operations Management Challenges /slideshow/service-operations-management-challenges/185266720 servicemaxusaevent201910-191022115040
To present service challenges and discuss how we overcame the barriers. The presentation was made at ServiceMax's CSO Summit 2019, Chicago, USA, 22 October 2019. This work is based on three studies with collaboration of four universities (Paolo Gaiardelli , Tim Baines and Nicola Saccani ).]]>
To present service challenges and discuss how we overcame the barriers. The presentation was made at ServiceMax's CSO Summit 2019, Chicago, USA, 22 October 2019. This work is based on three studies with collaboration of four universities (Paolo Gaiardelli , Tim Baines and Nicola Saccani ).]]> Tue, 22 Oct 2019 11:50:40 GMT /slideshow/service-operations-management-challenges/185266720 ShaunWest@slideshare.net(ShaunWest) Service Operations Management Challenges ShaunWest To present service challenges and discuss how we overcame the barriers. The presentation was made at ServiceMax's CSO Summit 2019, Chicago, USA, 22 October 2019. This work is based on three studies with collaboration of four universities (Paolo Gaiardelli <paolo.gaiardelli@unibg.it>, Tim Baines <t.baines@aston.ac.uk> and Nicola Saccani <nicola.saccani@unibs.it>). <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/servicemaxusaevent201910-191022115040-thumbnail.jpg?width=120&height=120&fit=bounds" /> To present service challenges and discuss how we overcame the barriers. The presentation was made at ServiceMax's CSO Summit 2019, Chicago, USA, 22 October 2019. This work is based on three studies with collaboration of four universities (Paolo Gaiardelli , Tim Baines and Nicola Saccani ).

Service Operations Management Challenges from Shaun West

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0 https://cdn.slidesharecdn.com/profile-photo-ShaunWest-48x48.jpg?cb=1657884677 I have developed a unique insight into the energy sector, its markets, its equipment and the services created to maintain it since leaving Imperial College in 1994. I was fortunate enough to start work for AEA Technology/ETSU where I learnt the importance of great project management and technology transfer. At National Power I was fortunate enough to experience the latest gas turbine technologies and quickly realise that Open Innovation could have helped the OEMs to more quickly fix their initial technology 'problems' . Here I learnt how to implement risk management techniques for power plants. First hand I learnt about transforming a business from being an internally focused to ext... ch.linkedin.com/in/shaunwest/ https://cdn.slidesharecdn.com/ss_thumbnails/smarttwinsforsmartservices-220524173844-4c62bf00-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/smart-service-designthe-design-of-smart-services-in-the-world-of-people-processes-and-things/251847662 Smart Service Design�T... https://cdn.slidesharecdn.com/ss_thumbnails/euromaelementsofcrisisresilienceindachmanufacturingfirmsduringcovid-19video-210707093704-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/study-case-about-the-elements-of-crisis-resilience-in-dach-manufacturing-firms-during-the-covid19-pandemic/249639298 Study case about the e... https://cdn.slidesharecdn.com/ss_thumbnails/euromapapersuccessfullyintegratingdigital-210707093102-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/successfully-integrating-new-digital-to-your-existing-portfolio-of-products-and-services/249639214 Successfully integrati...