�ݺ�ߣshows by User: Silverpop

�ݺ�ߣshows by User: Silverpop / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: Silverpop / Fri, 15 May 2015 15:23:38 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: Silverpop Tactics to integrate social and email marketing silverpop /slideshow/tactics-to-integrate-social-and-email-marketing-silverpop/48195818 tacticstointegratesocialandemailmarketingsilverpop-150515152339-lva1-app6892
Tactics to integrate email marketing and social media.]]>
Tactics to integrate email marketing and social media.]]> Fri, 15 May 2015 15:23:38 GMT /slideshow/tactics-to-integrate-social-and-email-marketing-silverpop/48195818 Silverpop@slideshare.net(Silverpop) Tactics to integrate social and email marketing silverpop Silverpop Tactics to integrate email marketing and social media. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/tacticstointegratesocialandemailmarketingsilverpop-150515152339-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds" /> Tactics to integrate email marketing and social media.

Tactics to integrate social and email marketing silverpop from Silverpop

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1 2014 holiday online shopping mobile trends silverpop /slideshow/2014-holiday-online-shopping-mobile-trends-silverpop/45046503 2014holidayonlineshoppingmobiletrendssilverpop-150223183616-conversion-gate01
As mobile devices -- including both smartphones and tablets -- continue to grow in sophistication, they increasingly become a central part of consumers' daily routines. In fact, two out of three people now keep a mobile device within reach at all times (IBM). Checking email remains one of the most common uses of mobile devices, with nearly 50 percent of opens occurring on a smartphone or tablet (Litmus). So, you know many of your customers are viewing your emails and hitting your website from their smartphones, but how many of them are actually converting? If an individual encounters a poor mobile experience, whether it's a non-mobile friendly email or website or an awkward payment process on a small screen, it's likely the shopper will abandon the effort. So, how can you ensure your mobile-inclined shoppers are getting a seamless experience? Using data collected from the most recent holiday season, Silverpop's Loren McDonald covered key holiday shopping trends and tactics using email and push notifications to help remove the friction from smartphone shopping.]]>
As mobile devices -- including both smartphones and tablets -- continue to grow in sophistication, they increasingly become a central part of consumers' daily routines. In fact, two out of three people now keep a mobile device within reach at all times (IBM). Checking email remains one of the most common uses of mobile devices, with nearly 50 percent of opens occurring on a smartphone or tablet (Litmus). So, you know many of your customers are viewing your emails and hitting your website from their smartphones, but how many of them are actually converting? If an individual encounters a poor mobile experience, whether it's a non-mobile friendly email or website or an awkward payment process on a small screen, it's likely the shopper will abandon the effort. So, how can you ensure your mobile-inclined shoppers are getting a seamless experience? Using data collected from the most recent holiday season, Silverpop's Loren McDonald covered key holiday shopping trends and tactics using email and push notifications to help remove the friction from smartphone shopping.]]> Mon, 23 Feb 2015 18:36:16 GMT /slideshow/2014-holiday-online-shopping-mobile-trends-silverpop/45046503 Silverpop@slideshare.net(Silverpop) 2014 holiday online shopping mobile trends silverpop Silverpop As mobile devices -- including both smartphones and tablets -- continue to grow in sophistication, they increasingly become a central part of consumers' daily routines. In fact, two out of three people now keep a mobile device within reach at all times (IBM). Checking email remains one of the most common uses of mobile devices, with nearly 50 percent of opens occurring on a smartphone or tablet (Litmus). So, you know many of your customers are viewing your emails and hitting your website from their smartphones, but how many of them are actually converting? If an individual encounters a poor mobile experience, whether it's a non-mobile friendly email or website or an awkward payment process on a small screen, it's likely the shopper will abandon the effort. So, how can you ensure your mobile-inclined shoppers are getting a seamless experience? Using data collected from the most recent holiday season, Silverpop's Loren McDonald covered key holiday shopping trends and tactics using email and push notifications to help remove the friction from smartphone shopping. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2014holidayonlineshoppingmobiletrendssilverpop-150223183616-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds" /> As mobile devices -- including both smartphones and tablets -- continue to grow in sophistication, they increasingly become a central part of consumers' daily routines. In fact, two out of three people now keep a mobile device within reach at all times (IBM). Checking email remains one of the most common uses of mobile devices, with nearly 50 percent of opens occurring on a smartphone or tablet (Litmus). So, you know many of your customers are viewing your emails and hitting your website from their smartphones, but how many of them are actually converting? If an individual encounters a poor mobile experience, whether it's a non-mobile friendly email or website or an awkward payment process on a small screen, it's likely the shopper will abandon the effort. So, how can you ensure your mobile-inclined shoppers are getting a seamless experience? Using data collected from the most recent holiday season, Silverpop's Loren McDonald covered key holiday shopping trends and tactics using email and push notifications to help remove the friction from smartphone shopping.

2014 holiday online shopping mobile trends silverpop from Silverpop

]]> 3817 4 https://cdn.slidesharecdn.com/ss_thumbnails/2014holidayonlineshoppingmobiletrendssilverpop-150223183616-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

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1 5 Tips For Automated Happy Birthday Emails /slideshow/141119-happy-birthday-slideshare/42343363 141119happybirthdayslideshare-141204041422-conversion-gate02
This slideshare will give you 5 top tips to create an effective birthday email.]]>
This slideshare will give you 5 top tips to create an effective birthday email.]]> Thu, 04 Dec 2014 04:14:22 GMT /slideshow/141119-happy-birthday-slideshare/42343363 Silverpop@slideshare.net(Silverpop) 5 Tips For Automated Happy Birthday Emails Silverpop This slideshare will give you 5 top tips to create an effective birthday email. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/141119happybirthdayslideshare-141204041422-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds" /> This slideshare will give you 5 top tips to create an effective birthday email.

5 Tips For Automated Happy Birthday Emails from Silverpop

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1 Holiday retail email marketing tips aima silverpop fabric.com silverpop /slideshow/holiday-retail-email-marketing-tips-aima-silverpop-fabriccom-silverpop/41772376 holidayretailemailmarketingtipsaimasilverpopfabric-141119143135-conversion-gate02
Consumers are increasingly researching and buying from mobile devices, and they are shopping earlier and making last minute purchases using gift cards and via multiple channels, so solidifying your email plans and programs early is especially important in 2014. In this session, Loren McDonald, Vice President of Industry Relations, Silverpop, an IBM Company, and Meredith Gertz, Email Marketing Manager, Fabric.com, an Amazon Company, share ideas and tactics to help ensure that online retailers get the most out of their email marketing programs during the critical holiday shopping season. You’ll come away with actionable holiday promo next steps to easily integrate into your existing holiday marketing plan. Discussion topics include: Developing a holiday-specific welcome program Segmentation and frequency considerations Optimizing emails for mobile conversions Revising templates with information about details such as shipping, return policy, and gift cards Designing emails to better enable mobile navigation and browsing Using content and personality to increase engagement Creating high-converting gift card programs Launching post-purchase programs How to integrate your holiday subscribers into your regular non-holiday communication stream]]>
Consumers are increasingly researching and buying from mobile devices, and they are shopping earlier and making last minute purchases using gift cards and via multiple channels, so solidifying your email plans and programs early is especially important in 2014. In this session, Loren McDonald, Vice President of Industry Relations, Silverpop, an IBM Company, and Meredith Gertz, Email Marketing Manager, Fabric.com, an Amazon Company, share ideas and tactics to help ensure that online retailers get the most out of their email marketing programs during the critical holiday shopping season. You’ll come away with actionable holiday promo next steps to easily integrate into your existing holiday marketing plan. Discussion topics include: Developing a holiday-specific welcome program Segmentation and frequency considerations Optimizing emails for mobile conversions Revising templates with information about details such as shipping, return policy, and gift cards Designing emails to better enable mobile navigation and browsing Using content and personality to increase engagement Creating high-converting gift card programs Launching post-purchase programs How to integrate your holiday subscribers into your regular non-holiday communication stream]]> Wed, 19 Nov 2014 14:31:35 GMT /slideshow/holiday-retail-email-marketing-tips-aima-silverpop-fabriccom-silverpop/41772376 Silverpop@slideshare.net(Silverpop) Holiday retail email marketing tips aima silverpop fabric.com silverpop Silverpop Consumers are increasingly researching and buying from mobile devices, and they are shopping earlier and making last minute purchases using gift cards and via multiple channels, so solidifying your email plans and programs early is especially important in 2014. In this session, Loren McDonald, Vice President of Industry Relations, Silverpop, an IBM Company, and Meredith Gertz, Email Marketing Manager, Fabric.com, an Amazon Company, share ideas and tactics to help ensure that online retailers get the most out of their email marketing programs during the critical holiday shopping season. You’ll come away with actionable holiday promo next steps to easily integrate into your existing holiday marketing plan. Discussion topics include: Developing a holiday-specific welcome program Segmentation and frequency considerations Optimizing emails for mobile conversions Revising templates with information about details such as shipping, return policy, and gift cards Designing emails to better enable mobile navigation and browsing Using content and personality to increase engagement Creating high-converting gift card programs Launching post-purchase programs How to integrate your holiday subscribers into your regular non-holiday communication stream <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/holidayretailemailmarketingtipsaimasilverpopfabric-141119143135-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Consumers are increasingly researching and buying from mobile devices, and they are shopping earlier and making last minute purchases using gift cards and via multiple channels, so solidifying your email plans and programs early is especially important in 2014. In this session, Loren McDonald, Vice President of Industry Relations, Silverpop, an IBM Company, and Meredith Gertz, Email Marketing Manager, Fabric.com, an Amazon Company, share ideas and tactics to help ensure that online retailers get the most out of their email marketing programs during the critical holiday shopping season. You’ll come away with actionable holiday promo next steps to easily integrate into your existing holiday marketing plan. Discussion topics include: Developing a holiday-specific welcome program Segmentation and frequency considerations Optimizing emails for mobile conversions Revising templates with information about details such as shipping, return policy, and gift cards Designing emails to better enable mobile navigation and browsing Using content and personality to increase engagement Creating high-converting gift card programs Launching post-purchase programs How to integrate your holiday subscribers into your regular non-holiday communication stream

Holiday retail email marketing tips aima silverpop fabric.com silverpop from Silverpop

]]> 4339 7 https://cdn.slidesharecdn.com/ss_thumbnails/holidayretailemailmarketingtipsaimasilverpopfabric-141119143135-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

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1 Personalisation silverpop festival of marketing /slideshow/personalisation-silverpop-festival-of-marketing/41675214 personalisationsilverpopfestivalofmarketing-141117164645-conversion-gate01
Back in the days of the mom-and-pop shop, you could enter a business and the owner would instantly know who you were and what you liked. As business models changed and more companies started interacting with thousands and then millions of people, marketers couldn't maintain the personal conversations of the past. So they shifted to sending generic messages that could reach the masses. But today's customers expect a more personal touch. Learn why now is the time to start using everything you know about each customer in order to deliver the perfect customer experience. ]]>
Back in the days of the mom-and-pop shop, you could enter a business and the owner would instantly know who you were and what you liked. As business models changed and more companies started interacting with thousands and then millions of people, marketers couldn't maintain the personal conversations of the past. So they shifted to sending generic messages that could reach the masses. But today's customers expect a more personal touch. Learn why now is the time to start using everything you know about each customer in order to deliver the perfect customer experience. ]]> Mon, 17 Nov 2014 16:46:44 GMT /slideshow/personalisation-silverpop-festival-of-marketing/41675214 Silverpop@slideshare.net(Silverpop) Personalisation silverpop festival of marketing Silverpop Back in the days of the mom-and-pop shop, you could enter a business and the owner would instantly know who you were and what you liked. As business models changed and more companies started interacting with thousands and then millions of people, marketers couldn't maintain the personal conversations of the past. So they shifted to sending generic messages that could reach the masses. But today's customers expect a more personal touch. Learn why now is the time to start using everything you know about each customer in order to deliver the perfect customer experience. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/personalisationsilverpopfestivalofmarketing-141117164645-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Back in the days of the mom-and-pop shop, you could enter a business and the owner would instantly know who you were and what you liked. As business models changed and more companies started interacting with thousands and then millions of people, marketers couldn't maintain the personal conversations of the past. So they shifted to sending generic messages that could reach the masses. But today's customers expect a more personal touch. Learn why now is the time to start using everything you know about each customer in order to deliver the perfect customer experience.

Personalisation silverpop festival of marketing from Silverpop

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1 Batch and blast email to behavioural marketing automation silverpop festival of marketing /slideshow/the-embatch-and-blast-email-to-behavioural-marketing-automation-silverpop-festival-of-marketing/41670461 batchandblastemailtobehaviouralmarketingautomationsilverpopfestivalofmarketing-141117143524-conversion-gate02
Contrary to popular reports, email is not dead; but it is changing. In this session, Silverpop will highlight the move smart marketers are making from batch and blast static email to behaviour-driven integrated marketing initiatives. Using case studies and examples that illustrate how transformed marketing initiatives are delivering amazing customer experiences including on-the-go mobile/smartphone marketing. Silverpop will share how leveraging customer behaviour from online browsing, offline activities, past purchases, app usage and more drives increased engagement and revenue. The session will also cover how to get more done using automation techniques to allow your marketing efforts to continue to run without your continuous manual effort.]]>
Contrary to popular reports, email is not dead; but it is changing. In this session, Silverpop will highlight the move smart marketers are making from batch and blast static email to behaviour-driven integrated marketing initiatives. Using case studies and examples that illustrate how transformed marketing initiatives are delivering amazing customer experiences including on-the-go mobile/smartphone marketing. Silverpop will share how leveraging customer behaviour from online browsing, offline activities, past purchases, app usage and more drives increased engagement and revenue. The session will also cover how to get more done using automation techniques to allow your marketing efforts to continue to run without your continuous manual effort.]]> Mon, 17 Nov 2014 14:35:24 GMT /slideshow/the-embatch-and-blast-email-to-behavioural-marketing-automation-silverpop-festival-of-marketing/41670461 Silverpop@slideshare.net(Silverpop) Batch and blast email to behavioural marketing automation silverpop festival of marketing Silverpop Contrary to popular reports, email is not dead; but it is changing. In this session, Silverpop will highlight the move smart marketers are making from batch and blast static email to behaviour-driven integrated marketing initiatives. Using case studies and examples that illustrate how transformed marketing initiatives are delivering amazing customer experiences including on-the-go mobile/smartphone marketing. Silverpop will share how leveraging customer behaviour from online browsing, offline activities, past purchases, app usage and more drives increased engagement and revenue. The session will also cover how to get more done using automation techniques to allow your marketing efforts to continue to run without your continuous manual effort. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/batchandblastemailtobehaviouralmarketingautomationsilverpopfestivalofmarketing-141117143524-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Contrary to popular reports, email is not dead; but it is changing. In this session, Silverpop will highlight the move smart marketers are making from batch and blast static email to behaviour-driven integrated marketing initiatives. Using case studies and examples that illustrate how transformed marketing initiatives are delivering amazing customer experiences including on-the-go mobile/smartphone marketing. Silverpop will share how leveraging customer behaviour from online browsing, offline activities, past purchases, app usage and more drives increased engagement and revenue. The session will also cover how to get more done using automation techniques to allow your marketing efforts to continue to run without your continuous manual effort.

Batch and blast email to behavioural marketing automation silverpop festival of marketing from Silverpop

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1 Leveraging behavioural data for success silverpop ibm festival of marketing /slideshow/leveraging-behavioural-data-for-success-silverpop-ibm-festival-of-marketing/41663156 leveragingbehaviouraldataforsuccesssilverpopibmfestivalofmarketing-141117114001-conversion-gate01
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]]> Mon, 17 Nov 2014 11:40:01 GMT /slideshow/leveraging-behavioural-data-for-success-silverpop-ibm-festival-of-marketing/41663156 Silverpop@slideshare.net(Silverpop) Leveraging behavioural data for success silverpop ibm festival of marketing Silverpop <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/leveragingbehaviouraldataforsuccesssilverpopibmfestivalofmarketing-141117114001-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds" />

Leveraging behavioural data for success silverpop ibm festival of marketing from Silverpop

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1 4 types of email preference centre /Silverpop/4-types-of-email-preference-centre 1411104typesofpreferencecentre-final-141114051517-conversion-gate02
This slideshare will take you through the four types of preference centre marketers should be using to enhance the customer experience.]]>
This slideshare will take you through the four types of preference centre marketers should be using to enhance the customer experience.]]> Fri, 14 Nov 2014 05:15:17 GMT /Silverpop/4-types-of-email-preference-centre Silverpop@slideshare.net(Silverpop) 4 types of email preference centre Silverpop This slideshare will take you through the four types of preference centre marketers should be using to enhance the customer experience. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/1411104typesofpreferencecentre-final-141114051517-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds" /> This slideshare will take you through the four types of preference centre marketers should be using to enhance the customer experience.

4 types of email preference centre from Silverpop

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1 Smartphone mobile browse to buy email tactics silverpop etail /slideshow/smartphone-mobile-browse-to-buy-email-tactics-silverpop-etail/41264091 smartphonemobilebrowsetobuyemailtacticssilverpopetail-141107104454-conversion-gate02
Successfully Use Email to Close the Smartphone Browse-To-Buy Gap - presented by Loren McDonald at eTail East, August 2014 It’s likely that many people are viewing your emails and visiting your website on their smartphones. But how many of them are converting? Conversions can be negatively impacted by various factors, including clicking from a mobile-friendly email to a non-mobile website or landing page, distractions and multitasking on the part of the recipient and the awkward or time-consuming registration and payment process on a small screen. While addressing some conversion roadblocks might require extensive website and ecommerce makeovers, email can be a key tool in helping to take the friction out of smartphone shopping. In this session, McDonald highlighted tactics designed to make your emails an engaging (and mobile-friendly) experience that will lead consumers to keep your messages in their inboxes until they're ready to act, including: • Use responsive design techniques • Add an email message to your onboarding program that encourages customers to register an account and/or store payment information • Promoting social sign-in • Creating educational emails for your shoppers • Re-sending • And much more]]>
Successfully Use Email to Close the Smartphone Browse-To-Buy Gap - presented by Loren McDonald at eTail East, August 2014 It’s likely that many people are viewing your emails and visiting your website on their smartphones. But how many of them are converting? Conversions can be negatively impacted by various factors, including clicking from a mobile-friendly email to a non-mobile website or landing page, distractions and multitasking on the part of the recipient and the awkward or time-consuming registration and payment process on a small screen. While addressing some conversion roadblocks might require extensive website and ecommerce makeovers, email can be a key tool in helping to take the friction out of smartphone shopping. In this session, McDonald highlighted tactics designed to make your emails an engaging (and mobile-friendly) experience that will lead consumers to keep your messages in their inboxes until they're ready to act, including: • Use responsive design techniques • Add an email message to your onboarding program that encourages customers to register an account and/or store payment information • Promoting social sign-in • Creating educational emails for your shoppers • Re-sending • And much more]]> Fri, 07 Nov 2014 10:44:54 GMT /slideshow/smartphone-mobile-browse-to-buy-email-tactics-silverpop-etail/41264091 Silverpop@slideshare.net(Silverpop) Smartphone mobile browse to buy email tactics silverpop etail Silverpop Successfully Use Email to Close the Smartphone Browse-To-Buy Gap - presented by Loren McDonald at eTail East, August 2014 It’s likely that many people are viewing your emails and visiting your website on their smartphones. But how many of them are converting? Conversions can be negatively impacted by various factors, including clicking from a mobile-friendly email to a non-mobile website or landing page, distractions and multitasking on the part of the recipient and the awkward or time-consuming registration and payment process on a small screen. While addressing some conversion roadblocks might require extensive website and ecommerce makeovers, email can be a key tool in helping to take the friction out of smartphone shopping. In this session, McDonald highlighted tactics designed to make your emails an engaging (and mobile-friendly) experience that will lead consumers to keep your messages in their inboxes until they're ready to act, including: • Use responsive design techniques • Add an email message to your onboarding program that encourages customers to register an account and/or store payment information • Promoting social sign-in • Creating educational emails for your shoppers • Re-sending • And much more <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/smartphonemobilebrowsetobuyemailtacticssilverpopetail-141107104454-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Successfully Use Email to Close the Smartphone Browse-To-Buy Gap - presented by Loren McDonald at eTail East, August 2014 It’s likely that many people are viewing your emails and visiting your website on their smartphones. But how many of them are converting? Conversions can be negatively impacted by various factors, including clicking from a mobile-friendly email to a non-mobile website or landing page, distractions and multitasking on the part of the recipient and the awkward or time-consuming registration and payment process on a small screen. While addressing some conversion roadblocks might require extensive website and ecommerce makeovers, email can be a key tool in helping to take the friction out of smartphone shopping. In this session, McDonald highlighted tactics designed to make your emails an engaging (and mobile-friendly) experience that will lead consumers to keep your messages in their inboxes until they're ready to act, including: • Use responsive design techniques • Add an email message to your onboarding program that encourages customers to register an account and/or store payment information • Promoting social sign-in • Creating educational emails for your shoppers • Re-sending • And much more

Smartphone mobile browse to buy email tactics silverpop etail from Silverpop

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1 7 email marketing programs to automate silverpop dma14 /slideshow/7-email-marketing-programs-to-automate-silverpop-dma14/40931807 7emailmarketingprogramstoautomatesilverpopdma14-141030133432-conversion-gate01
Loren McDonald with Silverpop, an IBM Company, shared the latest best practices, trends and client case study examples for 7 emails you can automate to help invigorate your marketing programs and drive more revenue: 1. Welcome and onboarding programs 2. Nurture and remarketing messages 3. Post-purchase messages 4. Cross-sell/Upsell messages 5. Event/Date-based emails 6. Transactional messages 7. Lapsed customer/reengagement]]>
Loren McDonald with Silverpop, an IBM Company, shared the latest best practices, trends and client case study examples for 7 emails you can automate to help invigorate your marketing programs and drive more revenue: 1. Welcome and onboarding programs 2. Nurture and remarketing messages 3. Post-purchase messages 4. Cross-sell/Upsell messages 5. Event/Date-based emails 6. Transactional messages 7. Lapsed customer/reengagement]]> Thu, 30 Oct 2014 13:34:32 GMT /slideshow/7-email-marketing-programs-to-automate-silverpop-dma14/40931807 Silverpop@slideshare.net(Silverpop) 7 email marketing programs to automate silverpop dma14 Silverpop Loren McDonald with Silverpop, an IBM Company, shared the latest best practices, trends and client case study examples for 7 emails you can automate to help invigorate your marketing programs and drive more revenue: 1. Welcome and onboarding programs 2. Nurture and remarketing messages 3. Post-purchase messages 4. Cross-sell/Upsell messages 5. Event/Date-based emails 6. Transactional messages 7. Lapsed customer/reengagement <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/7emailmarketingprogramstoautomatesilverpopdma14-141030133432-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Loren McDonald with Silverpop, an IBM Company, shared the latest best practices, trends and client case study examples for 7 emails you can automate to help invigorate your marketing programs and drive more revenue: 1. Welcome and onboarding programs 2. Nurture and remarketing messages 3. Post-purchase messages 4. Cross-sell/Upsell messages 5. Event/Date-based emails 6. Transactional messages 7. Lapsed customer/reengagement

7 email marketing programs to automate silverpop dma14 from Silverpop

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1 Humanization content b2 b email marketing silverpop marketingprofs /slideshow/humanization-content-b2-b-email-marketing-silverpop-marketingprofs/40173402 humanizationcontentb2bemailmarketingsilverpopmarketingprofs-141012150829-conversion-gate01
Presentation from the 2014 MarketingProfs B2B conference.]]>
Presentation from the 2014 MarketingProfs B2B conference.]]> Sun, 12 Oct 2014 15:08:29 GMT /slideshow/humanization-content-b2-b-email-marketing-silverpop-marketingprofs/40173402 Silverpop@slideshare.net(Silverpop) Humanization content b2 b email marketing silverpop marketingprofs Silverpop Presentation from the 2014 MarketingProfs B2B conference. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/humanizationcontentb2bemailmarketingsilverpopmarketingprofs-141012150829-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Presentation from the 2014 MarketingProfs B2B conference.

Humanization content b2 b email marketing silverpop marketingprofs from Silverpop

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1 Holiday retail email marketing tips silverpop /slideshow/holiday-retail-email-marketing-tips-silverpop/38495733 holidayretailemailmarketingtipssilverpop-140829115544-phpapp01
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]]> Fri, 29 Aug 2014 11:55:44 GMT /slideshow/holiday-retail-email-marketing-tips-silverpop/38495733 Silverpop@slideshare.net(Silverpop) Holiday retail email marketing tips silverpop Silverpop <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/holidayretailemailmarketingtipssilverpop-140829115544-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" />

Holiday retail email marketing tips silverpop from Silverpop

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1 Measuring engagement and revenue throughout the customer lifecycle by Silverpop /slideshow/measuring-engagement-and-revenue-throughout-the-customer-lifecycle-by-silverpop/32736511 measuringengagementandrevenuethroughoutthecustomerlifecyclebysilverpop-140325201149-phpapp01
In this presentation, Silverpop highlights several steps marketers should be taking in order to ensure engagement levels and the bottom line continue to rise, including the following: Connecting revenue to the specific marketing channels and campaigns driving it Integrating digital marketing and ecommerce systems Developing campaigns targeted at crucial points in the buyer journey, such as first purchase, repeat customer and win back Measuring and tracking customer engagement levels in order to target communications and understand resulting impact on engagement]]>
In this presentation, Silverpop highlights several steps marketers should be taking in order to ensure engagement levels and the bottom line continue to rise, including the following: Connecting revenue to the specific marketing channels and campaigns driving it Integrating digital marketing and ecommerce systems Developing campaigns targeted at crucial points in the buyer journey, such as first purchase, repeat customer and win back Measuring and tracking customer engagement levels in order to target communications and understand resulting impact on engagement]]> Tue, 25 Mar 2014 20:11:49 GMT /slideshow/measuring-engagement-and-revenue-throughout-the-customer-lifecycle-by-silverpop/32736511 Silverpop@slideshare.net(Silverpop) Measuring engagement and revenue throughout the customer lifecycle by Silverpop Silverpop In this presentation, Silverpop highlights several steps marketers should be taking in order to ensure engagement levels and the bottom line continue to rise, including the following: Connecting revenue to the specific marketing channels and campaigns driving it Integrating digital marketing and ecommerce systems Developing campaigns targeted at crucial points in the buyer journey, such as first purchase, repeat customer and win back Measuring and tracking customer engagement levels in order to target communications and understand resulting impact on engagement <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/measuringengagementandrevenuethroughoutthecustomerlifecyclebysilverpop-140325201149-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> In this presentation, Silverpop highlights several steps marketers should be taking in order to ensure engagement levels and the bottom line continue to rise, including the following: Connecting revenue to the specific marketing channels and campaigns driving it Integrating digital marketing and ecommerce systems Developing campaigns targeted at crucial points in the buyer journey, such as first purchase, repeat customer and win back Measuring and tracking customer engagement levels in order to target communications and understand resulting impact on engagement

Measuring engagement and revenue throughout the customer lifecycle by Silverpop from Silverpop

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1 Beyond gmail tabs increasing email marketing engagement silverpop /slideshow/beyond-gmail-tabs-increasing-email-marketing-engagement-silverpop/32293413 beyondgmailtabsincreasingemailmarketingengagementsilverpop-140313185916-phpapp02
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]]> Thu, 13 Mar 2014 18:59:16 GMT /slideshow/beyond-gmail-tabs-increasing-email-marketing-engagement-silverpop/32293413 Silverpop@slideshare.net(Silverpop) Beyond gmail tabs increasing email marketing engagement silverpop Silverpop <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/beyondgmailtabsincreasingemailmarketingengagementsilverpop-140313185916-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" />

Beyond gmail tabs increasing email marketing engagement silverpop from Silverpop

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1 Send a blast kill a hamster email marketing silverpop /slideshow/send-a-blast-kill-a-hamster-email-marketing-silverpop/32292986 sendablastkillahamsteremailmarketingsilverpop-140313183730-phpapp01
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]]> Thu, 13 Mar 2014 18:37:30 GMT /slideshow/send-a-blast-kill-a-hamster-email-marketing-silverpop/32292986 Silverpop@slideshare.net(Silverpop) Send a blast kill a hamster email marketing silverpop Silverpop <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/sendablastkillahamsteremailmarketingsilverpop-140313183730-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" />

Send a blast kill a hamster email marketing silverpop from Silverpop

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1 Email remarketing cart browse abandonment webtrends uk silverpop /slideshow/email-remarketing-cart-browse-abandonment-webtrends-uk-silverpop/28458494 emailremarketingcartbrowseabandonmentwebtrendsuksilverpop-131120110129-phpapp02
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]]> Wed, 20 Nov 2013 11:01:29 GMT /slideshow/email-remarketing-cart-browse-abandonment-webtrends-uk-silverpop/28458494 Silverpop@slideshare.net(Silverpop) Email remarketing cart browse abandonment webtrends uk silverpop Silverpop <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/emailremarketingcartbrowseabandonmentwebtrendsuksilverpop-131120110129-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" />

Email remarketing cart browse abandonment webtrends uk silverpop from Silverpop

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1 Gmail tabs promotions to primary tab emails silverpop /slideshow/gmail-tabs-promotions-to-primary-tab-emails-silverpop/25615242 gmailtabspromotionstoprimarytabemailssilverpop-130826163840-phpapp01
Since the launch of Gmail Tabs on May 29, 2013 many email marketers have been worried about how “Tabs” will impact engagement, conversions and revenue from Gmail Subscribers. A tactical response by many brands has been to send to Gmail subscribers an “Instructions” email outlining how to move their emails from the recipients Promotions tab to the Primary tab. While this is not likely to significantly “move-the-needle” – for brands considering this approach, here are several examples…]]>
Since the launch of Gmail Tabs on May 29, 2013 many email marketers have been worried about how “Tabs” will impact engagement, conversions and revenue from Gmail Subscribers. A tactical response by many brands has been to send to Gmail subscribers an “Instructions” email outlining how to move their emails from the recipients Promotions tab to the Primary tab. While this is not likely to significantly “move-the-needle” – for brands considering this approach, here are several examples…]]> Mon, 26 Aug 2013 16:38:40 GMT /slideshow/gmail-tabs-promotions-to-primary-tab-emails-silverpop/25615242 Silverpop@slideshare.net(Silverpop) Gmail tabs promotions to primary tab emails silverpop Silverpop Since the launch of Gmail Tabs on May 29, 2013 many email marketers have been worried about how “Tabs” will impact engagement, conversions and revenue from Gmail Subscribers. A tactical response by many brands has been to send to Gmail subscribers an “Instructions” email outlining how to move their emails from the recipients Promotions tab to the Primary tab. While this is not likely to significantly “move-the-needle” – for brands considering this approach, here are several examples… <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/gmailtabspromotionstoprimarytabemailssilverpop-130826163840-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Since the launch of Gmail Tabs on May 29, 2013 many email marketers have been worried about how “Tabs” will impact engagement, conversions and revenue from Gmail Subscribers. A tactical response by many brands has been to send to Gmail subscribers an “Instructions” email outlining how to move their emails from the recipients Promotions tab to the Primary tab. While this is not likely to significantly “move-the-needle” – for brands considering this approach, here are several examples…

Gmail tabs promotions to primary tab emails silverpop from Silverpop

]]> 6108 2 https://cdn.slidesharecdn.com/ss_thumbnails/gmailtabspromotionstoprimarytabemailssilverpop-130826163840-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

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1 10 email marketing tactics silverpop /slideshow/10-email-marketing-tactics-silverpop/25176767 10emailmarketingtacticssilverpop-130812130005-phpapp02
Presented at Silverpop's US Client Summit in May 2013. Originally titled "10 Ideas to Take Back to the Office."]]>
Presented at Silverpop's US Client Summit in May 2013. Originally titled "10 Ideas to Take Back to the Office."]]> Mon, 12 Aug 2013 13:00:05 GMT /slideshow/10-email-marketing-tactics-silverpop/25176767 Silverpop@slideshare.net(Silverpop) 10 email marketing tactics silverpop Silverpop Presented at Silverpop's US Client Summit in May 2013. Originally titled "10 Ideas to Take Back to the Office." <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/10emailmarketingtacticssilverpop-130812130005-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Presented at Silverpop's US Client Summit in May 2013. Originally titled "10 Ideas to Take Back to the Office."

10 email marketing tactics silverpop from Silverpop

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1 Shopping cart abandonment real time webtrends silverpop /slideshow/shopping-cart-abandonment-real-time-webtrends-silverpop/24821767 shoppingcartabandonmentrealtimewebtrendssilverpop-130731200935-phpapp01
When customers abandon a shopping cart, their customer journey isn't over—and your relationship with them has just begun. Your next move is critical. This webinar explored: Why cart remarketing How Webtrends Streams enables highly-relevant real-time remarketing with email marketing partners such as Silverpop Best practices for cart remarketing. Presenters Rick Weithas, Sr. Solution Marketing Manager, Webtrends Loren McDonald, Email/Marketing Automation Evangelist, Silverpop]]>
When customers abandon a shopping cart, their customer journey isn't over—and your relationship with them has just begun. Your next move is critical. This webinar explored: Why cart remarketing How Webtrends Streams enables highly-relevant real-time remarketing with email marketing partners such as Silverpop Best practices for cart remarketing. Presenters Rick Weithas, Sr. Solution Marketing Manager, Webtrends Loren McDonald, Email/Marketing Automation Evangelist, Silverpop]]> Wed, 31 Jul 2013 20:09:35 GMT /slideshow/shopping-cart-abandonment-real-time-webtrends-silverpop/24821767 Silverpop@slideshare.net(Silverpop) Shopping cart abandonment real time webtrends silverpop Silverpop When customers abandon a shopping cart, their customer journey isn't over—and your relationship with them has just begun. Your next move is critical. This webinar explored: Why cart remarketing How Webtrends Streams enables highly-relevant real-time remarketing with email marketing partners such as Silverpop Best practices for cart remarketing. Presenters Rick Weithas, Sr. Solution Marketing Manager, Webtrends Loren McDonald, Email/Marketing Automation Evangelist, Silverpop <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/shoppingcartabandonmentrealtimewebtrendssilverpop-130731200935-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> When customers abandon a shopping cart, their customer journey isn't over—and your relationship with them has just begun. Your next move is critical. This webinar explored: Why cart remarketing How Webtrends Streams enables highly-relevant real-time remarketing with email marketing partners such as Silverpop Best practices for cart remarketing. Presenters Rick Weithas, Sr. Solution Marketing Manager, Webtrends Loren McDonald, Email/Marketing Automation Evangelist, Silverpop

Shopping cart abandonment real time webtrends silverpop from Silverpop

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1 7 email marketing ideas tactics uk /slideshow/7-email-marketing-ideas-tactics-uk/23285306 7emailmarketingideastacticsuk-130621090402-phpapp01
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]]> Fri, 21 Jun 2013 09:04:02 GMT /slideshow/7-email-marketing-ideas-tactics-uk/23285306 Silverpop@slideshare.net(Silverpop) 7 email marketing ideas tactics uk Silverpop <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/7emailmarketingideastacticsuk-130621090402-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" />

7 email marketing ideas tactics uk from Silverpop

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1 https://cdn.slidesharecdn.com/profile-photo-Silverpop-48x48.jpg?cb=1623425136 Silverpop is the only marketing technology provider that offers a powerful marketing automation solution built atop a scalable email marketing platform. The company has more than a decade of experience empowering marketers to deliver highly relevant communications that efficiently drive revenue while also building brand loyalty. Companies rely on the Silverpop Engage platform to create and manage sophisticated multichannel marketing campaigns that nurture customer and prospect relationships from interest to conversion and beyond. Silverpop's industry-leading thought capital, strategic counsel and customer service, combined with an extensive ecosystem of world class partners, allow its custo www.silverpop.com https://cdn.slidesharecdn.com/ss_thumbnails/tacticstointegratesocialandemailmarketingsilverpop-150515152339-lva1-app6892-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/tactics-to-integrate-social-and-email-marketing-silverpop/48195818 Tactics to integrate s... https://cdn.slidesharecdn.com/ss_thumbnails/2014holidayonlineshoppingmobiletrendssilverpop-150223183616-conversion-gate01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/2014-holiday-online-shopping-mobile-trends-silverpop/45046503 2014 holiday online sh... https://cdn.slidesharecdn.com/ss_thumbnails/141119happybirthdayslideshare-141204041422-conversion-gate02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/141119-happy-birthday-slideshare/42343363 5 Tips For Automated H...