ºÝºÝߣshows by User: SimonPont / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: SimonPont / Thu, 06 Mar 2014 07:20:28 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: SimonPont Paradigm Spit: Creativity = 5 /slideshow/paradigm-spit-creativity-5-31988170/31988170 paradigmspitfordublinfinal-140306072028-phpapp01
Simon Pont talks at the Marketing Society in Dublin on creativity, the need to re-invent, and why we all need to become happy, enthusiastic iconoclasts. March 6, 2014. #creativesellsout]]>
Simon Pont talks at the Marketing Society in Dublin on creativity, the need to re-invent, and why we all need to become happy, enthusiastic iconoclasts. March 6, 2014. #creativesellsout]]> Thu, 06 Mar 2014 07:20:28 GMT /slideshow/paradigm-spit-creativity-5-31988170/31988170 SimonPont@slideshare.net(SimonPont) Paradigm Spit: Creativity = 5 SimonPont Simon Pont talks at the Marketing Society in Dublin on creativity, the need to re-invent, and why we all need to become happy, enthusiastic iconoclasts. March 6, 2014. #creativesellsout <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/paradigmspitfordublinfinal-140306072028-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Simon Pont talks at the Marketing Society in Dublin on creativity, the need to re-invent, and why we all need to become happy, enthusiastic iconoclasts. March 6, 2014. #creativesellsout
Paradigm Spit: Creativity = 5 from Simon Pont
]]> 594 2 https://cdn.slidesharecdn.com/ss_thumbnails/paradigmspitfordublinfinal-140306072028-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 SMG 'High Bar' talk: What does great work look like? (Simon Pont) /slideshow/smg-high-bar-talk-what-does-great-work-look-like-simon-pont/28552565 thehighbar-simonpont-131123064127-phpapp02
What does great work look like? Whatever it looks like, it no longer looks like "advertising". Great brands design, stir and provoke very human experiences. Examples: Saatchi's 'First over the wall'; Red Bull Space Jump; Nike; Netflix. ]]>
What does great work look like? Whatever it looks like, it no longer looks like "advertising". Great brands design, stir and provoke very human experiences. Examples: Saatchi's 'First over the wall'; Red Bull Space Jump; Nike; Netflix. ]]> Sat, 23 Nov 2013 06:41:27 GMT /slideshow/smg-high-bar-talk-what-does-great-work-look-like-simon-pont/28552565 SimonPont@slideshare.net(SimonPont) SMG 'High Bar' talk: What does great work look like? (Simon Pont) SimonPont What does great work look like? Whatever it looks like, it no longer looks like "advertising". Great brands design, stir and provoke very human experiences. Examples: Saatchi's 'First over the wall'; Red Bull Space Jump; Nike; Netflix. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/thehighbar-simonpont-131123064127-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> What does great work look like? Whatever it looks like, it no longer looks like &quot;advertising&quot;. Great brands design, stir and provoke very human experiences. Examples: Saatchi&#39;s &#39;First over the wall&#39;; Red Bull Space Jump; Nike; Netflix.
SMG 'High Bar' talk: What does great work look like? (Simon Pont) from Simon Pont
]]> 581 2 https://cdn.slidesharecdn.com/ss_thumbnails/thehighbar-simonpont-131123064127-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Paradigm Spit - Simon Pont - for #BookMap13 (July 9) /slideshow/paradigm-spit-simon-pont-for-bookmap13-july-9/24060575 publisherconference-simonpontjuly9-130709101507-phpapp02
Simon Pont addresses The Bookseller Conference, July 9th, on the Southbank. Presentation title: Paradigm Spit. Material addresses how definitions are changing in our digital age, and how marketing practices must move in sync. How might we redefine just what a book is, so that it may evoke story, character, theme, and idea that may transcend physical and digital spaces? Case examples include: The Better Mousetrap and Remember to Breathe. Citations include: Dyson, Digital Music industry, Jaws, District 9, Prometheus and HTC. ]]>
Simon Pont addresses The Bookseller Conference, July 9th, on the Southbank. Presentation title: Paradigm Spit. Material addresses how definitions are changing in our digital age, and how marketing practices must move in sync. How might we redefine just what a book is, so that it may evoke story, character, theme, and idea that may transcend physical and digital spaces? Case examples include: The Better Mousetrap and Remember to Breathe. Citations include: Dyson, Digital Music industry, Jaws, District 9, Prometheus and HTC. ]]> Tue, 09 Jul 2013 10:15:07 GMT /slideshow/paradigm-spit-simon-pont-for-bookmap13-july-9/24060575 SimonPont@slideshare.net(SimonPont) Paradigm Spit - Simon Pont - for #BookMap13 (July 9) SimonPont Simon Pont addresses The Bookseller Conference, July 9th, on the Southbank. Presentation title: Paradigm Spit. Material addresses how definitions are changing in our digital age, and how marketing practices must move in sync. How might we redefine just what a book is, so that it may evoke story, character, theme, and idea that may transcend physical and digital spaces? Case examples include: The Better Mousetrap and Remember to Breathe. Citations include: Dyson, Digital Music industry, Jaws, District 9, Prometheus and HTC. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/publisherconference-simonpontjuly9-130709101507-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Simon Pont addresses The Bookseller Conference, July 9th, on the Southbank. Presentation title: Paradigm Spit. Material addresses how definitions are changing in our digital age, and how marketing practices must move in sync. How might we redefine just what a book is, so that it may evoke story, character, theme, and idea that may transcend physical and digital spaces? Case examples include: The Better Mousetrap and Remember to Breathe. Citations include: Dyson, Digital Music industry, Jaws, District 9, Prometheus and HTC.
Paradigm Spit - Simon Pont - for #BookMap13 (July 9) from Simon Pont
]]> 1996 12 https://cdn.slidesharecdn.com/ss_thumbnails/publisherconference-simonpontjuly9-130709101507-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Simon Pont's Digital State - latest pull quotes /slideshow/simon-ponts-digital-state-latest-pull-quotes/22393438 simonpontsdigitalstatequoteunquote-130603125116-phpapp02
]]>
]]> Mon, 03 Jun 2013 12:51:16 GMT /slideshow/simon-ponts-digital-state-latest-pull-quotes/22393438 SimonPont@slideshare.net(SimonPont) Simon Pont's Digital State - latest pull quotes SimonPont <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/simonpontsdigitalstatequoteunquote-130603125116-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
Simon Pont's Digital State - latest pull quotes from Simon Pont
]]> 933 8 https://cdn.slidesharecdn.com/ss_thumbnails/simonpontsdigitalstatequoteunquote-130603125116-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Simon Pont, 'Curve, Contour & Come On: Sex in Advertising' /slideshow/simon-pont-sex-in-advertising/21600163 simonpont-sexinadvertising-130521085051-phpapp01
Does sex sell? How persuasive is sexual persuasion in advertising? A recent presentation I gave on socio-sexual norms and how they're reflected in advertising. Material taken from, 'The Better Mousetrap: Brand Invention in a Media Democracy' (Kogan Page, 2012). ]]>
Does sex sell? How persuasive is sexual persuasion in advertising? A recent presentation I gave on socio-sexual norms and how they're reflected in advertising. Material taken from, 'The Better Mousetrap: Brand Invention in a Media Democracy' (Kogan Page, 2012). ]]> Tue, 21 May 2013 08:50:51 GMT /slideshow/simon-pont-sex-in-advertising/21600163 SimonPont@slideshare.net(SimonPont) Simon Pont, 'Curve, Contour & Come On: Sex in Advertising' SimonPont Does sex sell? How persuasive is sexual persuasion in advertising? A recent presentation I gave on socio-sexual norms and how they're reflected in advertising. Material taken from, 'The Better Mousetrap: Brand Invention in a Media Democracy' (Kogan Page, 2012). <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/simonpont-sexinadvertising-130521085051-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Does sex sell? How persuasive is sexual persuasion in advertising? A recent presentation I gave on socio-sexual norms and how they&#39;re reflected in advertising. Material taken from, &#39;The Better Mousetrap: Brand Invention in a Media Democracy&#39; (Kogan Page, 2012).
Simon Pont, 'Curve, Contour & Come On: Sex in Advertising' from Simon Pont
]]> 1980 5 https://cdn.slidesharecdn.com/ss_thumbnails/simonpont-sexinadvertising-130521085051-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 The Better Mousetrap & Digital State - Quote Unquote (Simon Pont) /slideshow/simon-pont-book-quotes/20746614 simonpontbookquotes-130507142653-phpapp02
Because words sometimes need pictures. A few select quotes (with fun visuals) from my last two books, 'The Better Mousetrap' (2012) and 'Digital State' (2013). I hope you enjoy them and even find them useful.]]>
Because words sometimes need pictures. A few select quotes (with fun visuals) from my last two books, 'The Better Mousetrap' (2012) and 'Digital State' (2013). I hope you enjoy them and even find them useful.]]> Tue, 07 May 2013 14:26:53 GMT /slideshow/simon-pont-book-quotes/20746614 SimonPont@slideshare.net(SimonPont) The Better Mousetrap & Digital State - Quote Unquote (Simon Pont) SimonPont Because words sometimes need pictures. A few select quotes (with fun visuals) from my last two books, 'The Better Mousetrap' (2012) and 'Digital State' (2013). I hope you enjoy them and even find them useful. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/simonpontbookquotes-130507142653-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Because words sometimes need pictures. A few select quotes (with fun visuals) from my last two books, &#39;The Better Mousetrap&#39; (2012) and &#39;Digital State&#39; (2013). I hope you enjoy them and even find them useful.
The Better Mousetrap & Digital State - Quote Unquote (Simon Pont) from Simon Pont
]]> 484 5 https://cdn.slidesharecdn.com/ss_thumbnails/simonpontbookquotes-130507142653-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 When Fiction Bleeds (2013) Simon Pont /slideshow/when-fiction-bleeds-meg-final-simon-pont/20721954 whenfictionbleeds-megfinalsimonpont-130507055609-phpapp01
Simon Pont's opening keynote at Meg13, Gothenburg, on March 7th 2013. Over the last few years, 'story' has become an increasingly fashionable reference point within marketing circles. Until recently it has been a case of more said than better told. But story-tellers and brand-builders are now getting into their Transmedia stride. They are picking up the gauntlet of theory, and they are crashing it into the jaw of our imagination, The digital age is giving us new means by which to create fiction, and to bleed that fiction into our everyday. Filmed by SVT.]]>
Simon Pont's opening keynote at Meg13, Gothenburg, on March 7th 2013. Over the last few years, 'story' has become an increasingly fashionable reference point within marketing circles. Until recently it has been a case of more said than better told. But story-tellers and brand-builders are now getting into their Transmedia stride. They are picking up the gauntlet of theory, and they are crashing it into the jaw of our imagination, The digital age is giving us new means by which to create fiction, and to bleed that fiction into our everyday. Filmed by SVT.]]> Tue, 07 May 2013 05:56:09 GMT /slideshow/when-fiction-bleeds-meg-final-simon-pont/20721954 SimonPont@slideshare.net(SimonPont) When Fiction Bleeds (2013) Simon Pont SimonPont Simon Pont's opening keynote at Meg13, Gothenburg, on March 7th 2013. Over the last few years, 'story' has become an increasingly fashionable reference point within marketing circles. Until recently it has been a case of more said than better told. But story-tellers and brand-builders are now getting into their Transmedia stride. They are picking up the gauntlet of theory, and they are crashing it into the jaw of our imagination, The digital age is giving us new means by which to create fiction, and to bleed that fiction into our everyday. Filmed by SVT. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/whenfictionbleeds-megfinalsimonpont-130507055609-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Simon Pont&#39;s opening keynote at Meg13, Gothenburg, on March 7th 2013. Over the last few years, &#39;story&#39; has become an increasingly fashionable reference point within marketing circles. Until recently it has been a case of more said than better told. But story-tellers and brand-builders are now getting into their Transmedia stride. They are picking up the gauntlet of theory, and they are crashing it into the jaw of our imagination, The digital age is giving us new means by which to create fiction, and to bleed that fiction into our everyday. Filmed by SVT.
When Fiction Bleeds (2013) Simon Pont from Simon Pont
]]> 467 4 https://cdn.slidesharecdn.com/ss_thumbnails/whenfictionbleeds-megfinalsimonpont-130507055609-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-SimonPont-48x48.jpg?cb=1634200294 Simon Pont is a writer, commentator and brand-builder. His agency career includes being part of Saatchi &amp; Saatchi and Naked Communications, the pioneers of Communications Planning. Hollywood movie studios, Icelandic investment banks, British chocolate bars and Middle Eastern airlines figure among his time on the inside of Adland. Simon is the author of 'The Better Mousetrap: Brand Invention in a Media Democracy' (non-fiction and ‘Remember to Breathe’ (a novel). His new book, ‘Digital State: How the Internet is Changing Everything' is out June 2013 worldwide through Kogan Page. Say hello at www.simonpont.com www.simonpont.com https://cdn.slidesharecdn.com/ss_thumbnails/paradigmspitfordublinfinal-140306072028-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/paradigm-spit-creativity-5-31988170/31988170 Paradigm Spit: Creativ... https://cdn.slidesharecdn.com/ss_thumbnails/thehighbar-simonpont-131123064127-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/smg-high-bar-talk-what-does-great-work-look-like-simon-pont/28552565 SMG &#39;High Bar&#39; talk: W... https://cdn.slidesharecdn.com/ss_thumbnails/publisherconference-simonpontjuly9-130709101507-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/paradigm-spit-simon-pont-for-bookmap13-july-9/24060575 Paradigm Spit - Simon ...