/ http://www.slideshare.net/images/logo.gif / ºÝºÝߣShare feed for ºÝºÝߣshows by User: SimranVaid https://cdn.slidesharecdn.com/profile-photo-SimranVaid-48x48.jpg?cb=1610380652 Incharge of all CRM activities related to New Customer Conversion(first eBook purchase) and the eMagazine Business. -Responsible for new customer activations through variety of CRM including email and on device messaging -Launched Kobo’s first ever Dynamic email activation program across entire spectrum of Kobo devices and apps. Improved conversion rate by 2% -Developed and launched Kobo’s first real time ‘welcome’ emails to engage new users by educating them on key features of their new device, navigating purchase path, encouraging app downloads; all aimed towards higher engagement and quicker ebook purchase -Compiled and analyzed response data to identify key trends in custo... http://www.epsilon.com