際際滷shows by User: SoMeTglobal / http://www.slideshare.net/images/logo.gif 際際滷shows by User: SoMeTglobal / Wed, 21 Oct 2015 23:00:10 GMT 際際滷Share feed for 際際滷shows by User: SoMeTglobal Marketing to millennials | Sandee Jordan | #SoMeT15US New Orleans, USA /slideshow/marketing-to-millennials-sandee-jordan-somet15us-new-orleans-usa/54239944 whatsamillennial-151021230010-lva1-app6892
Millennials are an entire generation shaped by digital technology. This is a generation that values experience over talk and is motivated by their desire for social consciousness. In Sandee Jordans presentation, discover how to convey your online marketing message to the youngest and most tech savvy audience on the internet. Sandee began working at Simpleview in 2012 and serves as one of the companys SEM Analysts. In her role, Sandee works with clients to continuously refine and evolve their websites through constantly improving traffic quality and volume, increasing bookings, building databases and meeting client goals. She gained more than ten years of marketing experience from assessing client web traffic patterns and developing online marketing strategies in San Francisco and New York.]]>
Millennials are an entire generation shaped by digital technology. This is a generation that values experience over talk and is motivated by their desire for social consciousness. In Sandee Jordans presentation, discover how to convey your online marketing message to the youngest and most tech savvy audience on the internet. Sandee began working at Simpleview in 2012 and serves as one of the companys SEM Analysts. In her role, Sandee works with clients to continuously refine and evolve their websites through constantly improving traffic quality and volume, increasing bookings, building databases and meeting client goals. She gained more than ten years of marketing experience from assessing client web traffic patterns and developing online marketing strategies in San Francisco and New York.]]> Wed, 21 Oct 2015 23:00:10 GMT /slideshow/marketing-to-millennials-sandee-jordan-somet15us-new-orleans-usa/54239944 SoMeTglobal@slideshare.net(SoMeTglobal) Marketing to millennials | Sandee Jordan | #SoMeT15US New Orleans, USA SoMeTglobal Millennials are an entire generation shaped by digital technology. This is a generation that values experience over talk and is motivated by their desire for social consciousness. In Sandee Jordans presentation, discover how to convey your online marketing message to the youngest and most tech savvy audience on the internet. Sandee began working at Simpleview in 2012 and serves as one of the companys SEM Analysts. In her role, Sandee works with clients to continuously refine and evolve their websites through constantly improving traffic quality and volume, increasing bookings, building databases and meeting client goals. She gained more than ten years of marketing experience from assessing client web traffic patterns and developing online marketing strategies in San Francisco and New York. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/whatsamillennial-151021230010-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Millennials are an entire generation shaped by digital technology. This is a generation that values experience over talk and is motivated by their desire for social consciousness. In Sandee Jordans presentation, discover how to convey your online marketing message to the youngest and most tech savvy audience on the internet. Sandee began working at Simpleview in 2012 and serves as one of the companys SEM Analysts. In her role, Sandee works with clients to continuously refine and evolve their websites through constantly improving traffic quality and volume, increasing bookings, building databases and meeting client goals. She gained more than ten years of marketing experience from assessing client web traffic patterns and developing online marketing strategies in San Francisco and New York.
Marketing to millennials | Sandee Jordan | #SoMeT15US New Orleans, USA from SoMeT: A New Model for Destination Marketing
]]> 1941 7 https://cdn.slidesharecdn.com/ss_thumbnails/whatsamillennial-151021230010-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 The changing digital visitor: how the modern travel consumer finds inspiration, researches and plans, leveraging desktop and mobile devices before, during and after their trip | Scott Caufield | #SoMeT15US New Orleans, USA /slideshow/the-changing-digital-visitor-how-the-modern-travel-consumer-finds-inspiration-researches-and-plans-leveraging-desktop-and-mobile-devices-before-during-and-after-their-trip-scott-caufield-somet15us-new-orleans-usa/54239020 sometpresentationscottcaufield-151021222058-lva1-app6891
Scott Caufield manages the Midwest region at TripAdvisor where he helps destinations and non-profit attractions gain exposure to the sites 375 million monthly travelers. Fifteen years of digital advertising experience has enabled Scott to work with hundreds of clients in the travel sector to help them navigate the ever-evolving world of online marketing. Scott is a member of several professional travel associations, and speaks to groups across the Central US on how to get the most out of TripAdvisor.]]>
Scott Caufield manages the Midwest region at TripAdvisor where he helps destinations and non-profit attractions gain exposure to the sites 375 million monthly travelers. Fifteen years of digital advertising experience has enabled Scott to work with hundreds of clients in the travel sector to help them navigate the ever-evolving world of online marketing. Scott is a member of several professional travel associations, and speaks to groups across the Central US on how to get the most out of TripAdvisor.]]> Wed, 21 Oct 2015 22:20:58 GMT /slideshow/the-changing-digital-visitor-how-the-modern-travel-consumer-finds-inspiration-researches-and-plans-leveraging-desktop-and-mobile-devices-before-during-and-after-their-trip-scott-caufield-somet15us-new-orleans-usa/54239020 SoMeTglobal@slideshare.net(SoMeTglobal) The changing digital visitor: how the modern travel consumer finds inspiration, researches and plans, leveraging desktop and mobile devices before, during and after their trip | Scott Caufield | #SoMeT15US New Orleans, USA SoMeTglobal Scott Caufield manages the Midwest region at TripAdvisor where he helps destinations and non-profit attractions gain exposure to the sites 375 million monthly travelers. Fifteen years of digital advertising experience has enabled Scott to work with hundreds of clients in the travel sector to help them navigate the ever-evolving world of online marketing. Scott is a member of several professional travel associations, and speaks to groups across the Central US on how to get the most out of TripAdvisor. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/sometpresentationscottcaufield-151021222058-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Scott Caufield manages the Midwest region at TripAdvisor where he helps destinations and non-profit attractions gain exposure to the sites 375 million monthly travelers. Fifteen years of digital advertising experience has enabled Scott to work with hundreds of clients in the travel sector to help them navigate the ever-evolving world of online marketing. Scott is a member of several professional travel associations, and speaks to groups across the Central US on how to get the most out of TripAdvisor.
The changing digital visitor: how the modern travel consumer finds inspiration, researches and plans, leveraging desktop and mobile devices before, during and after their trip | Scott Caufield | #SoMeT15US New Orleans, USA from SoMeT: A New Model for Destination Marketing
]]> 1784 9 https://cdn.slidesharecdn.com/ss_thumbnails/sometpresentationscottcaufield-151021222058-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 25 smartphone video tactics you can use today | Jeremy Williams | #SoMeT15US New Orleans, USA /SoMeTglobal/25-smartphone-video-tactics-you-can-use-today-jeremy-williams-somet15us-new-orleans-usa 1-151021180202-lva1-app6892
Videos let you tell stories of your destination in a way that text and images just cant. Luckily, creating video in 2015 isnt nearly as difficult or expensive as it used to be. In this session youll learn 25 tips and tactics that will help you up your video game. Weve included some smartphone-specific tips, but there will be takeaways regardless of how youre shooting your video. Jeremy A. Williams is the Vice President of Marketing and Communications at Candidio and 12 Stars Media and works hard to develop the right marketing strategies to move the companies ahead. Jeremy spent more than six years at the Indiana Office of Tourism Development and his since been recognized as one of the top 10 tourism professionals on Twitter (@jeremyawilliams).]]>
Videos let you tell stories of your destination in a way that text and images just cant. Luckily, creating video in 2015 isnt nearly as difficult or expensive as it used to be. In this session youll learn 25 tips and tactics that will help you up your video game. Weve included some smartphone-specific tips, but there will be takeaways regardless of how youre shooting your video. Jeremy A. Williams is the Vice President of Marketing and Communications at Candidio and 12 Stars Media and works hard to develop the right marketing strategies to move the companies ahead. Jeremy spent more than six years at the Indiana Office of Tourism Development and his since been recognized as one of the top 10 tourism professionals on Twitter (@jeremyawilliams).]]> Wed, 21 Oct 2015 18:02:02 GMT /SoMeTglobal/25-smartphone-video-tactics-you-can-use-today-jeremy-williams-somet15us-new-orleans-usa SoMeTglobal@slideshare.net(SoMeTglobal) 25 smartphone video tactics you can use today | Jeremy Williams | #SoMeT15US New Orleans, USA SoMeTglobal Videos let you tell stories of your destination in a way that text and images just cant. Luckily, creating video in 2015 isnt nearly as difficult or expensive as it used to be. In this session youll learn 25 tips and tactics that will help you up your video game. Weve included some smartphone-specific tips, but there will be takeaways regardless of how youre shooting your video. Jeremy A. Williams is the Vice President of Marketing and Communications at Candidio and 12 Stars Media and works hard to develop the right marketing strategies to move the companies ahead. Jeremy spent more than six years at the Indiana Office of Tourism Development and his since been recognized as one of the top 10 tourism professionals on Twitter (@jeremyawilliams). <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/1-151021180202-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Videos let you tell stories of your destination in a way that text and images just cant. Luckily, creating video in 2015 isnt nearly as difficult or expensive as it used to be. In this session youll learn 25 tips and tactics that will help you up your video game. Weve included some smartphone-specific tips, but there will be takeaways regardless of how youre shooting your video. Jeremy A. Williams is the Vice President of Marketing and Communications at Candidio and 12 Stars Media and works hard to develop the right marketing strategies to move the companies ahead. Jeremy spent more than six years at the Indiana Office of Tourism Development and his since been recognized as one of the top 10 tourism professionals on Twitter (@jeremyawilliams).
25 smartphone video tactics you can use today | Jeremy Williams | #SoMeT15US New Orleans, USA from SoMeT: A New Model for Destination Marketing
]]> 503 5 https://cdn.slidesharecdn.com/ss_thumbnails/1-151021180202-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Marketing after a crisis | Kristian Sonnier & Mark Romig | #SoMeT15US New Orleans, USA /slideshow/marketing-after-a-crisis-kristian-sonnier-mark-romig-somet15us-new-orleans-usa/54192092 crisisprpresentationforsomet-ks10-151020221536-lva1-app6892
Kristian Sonnier is a communications professional who has specialized in the strategic management of public, media and community relations for the past 21 years. In that time, he has developed deep experience in special event and crisis communications planning and execution. Mark Romig is President and CEO of the New Orleans Tourism Marketing Corporation. They co-presented on marketing after a crisis at #SoMeT15US. ]]>
Kristian Sonnier is a communications professional who has specialized in the strategic management of public, media and community relations for the past 21 years. In that time, he has developed deep experience in special event and crisis communications planning and execution. Mark Romig is President and CEO of the New Orleans Tourism Marketing Corporation. They co-presented on marketing after a crisis at #SoMeT15US. ]]> Tue, 20 Oct 2015 22:15:36 GMT /slideshow/marketing-after-a-crisis-kristian-sonnier-mark-romig-somet15us-new-orleans-usa/54192092 SoMeTglobal@slideshare.net(SoMeTglobal) Marketing after a crisis | Kristian Sonnier & Mark Romig | #SoMeT15US New Orleans, USA SoMeTglobal Kristian Sonnier is a communications professional who has specialized in the strategic management of public, media and community relations for the past 21 years. In that time, he has developed deep experience in special event and crisis communications planning and execution. Mark Romig is President and CEO of the New Orleans Tourism Marketing Corporation. They co-presented on marketing after a crisis at #SoMeT15US. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/crisisprpresentationforsomet-ks10-151020221536-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Kristian Sonnier is a communications professional who has specialized in the strategic management of public, media and community relations for the past 21 years. In that time, he has developed deep experience in special event and crisis communications planning and execution. Mark Romig is President and CEO of the New Orleans Tourism Marketing Corporation. They co-presented on marketing after a crisis at #SoMeT15US.
Marketing after a crisis | Kristian Sonnier & Mark Romig | #SoMeT15US New Orleans, USA from SoMeT: A New Model for Destination Marketing
]]> 705 11 https://cdn.slidesharecdn.com/ss_thumbnails/crisisprpresentationforsomet-ks10-151020221536-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Leading a destination in the connected economy | David Peacock | #SoMeT15US New Orleans, USA /slideshow/leading-a-destination-in-the-connected-economy-david-peacock-somet15us-new-orleans-usa-54187578/54187578 sometpeacock1-151020201320-lva1-app6891
In 2011, when Ontario, Canada established tourism regions in order to spur the provincial tourism economy, most of those new regions invested in creating and promoting new brands. Regional Tourism Organization Four Inc.(RTO4) went the opposite direction. First, the organization chose a name that couldnt be more obscure and second, committed to a process of critically assessing all its initiatives based on a strict model of goal strategy measurement. The regional tourism board focuses on helping the destinations in their region to become highly effective in their marketing approach through product development and differentiation. Today the team works with operators in their region to market their businesses more efficiently through a combination of digital tools and strategies that have a proven ROI. This is RTO4 a destination with a highly relevant approach to modern destination marketing. In this keynote, CEO, David Peacock, shared the history of how RTO4 became a tourism development incubator and their vision for a new approach to destination marketing that is suitable for the connected and distributed economy.]]>
In 2011, when Ontario, Canada established tourism regions in order to spur the provincial tourism economy, most of those new regions invested in creating and promoting new brands. Regional Tourism Organization Four Inc.(RTO4) went the opposite direction. First, the organization chose a name that couldnt be more obscure and second, committed to a process of critically assessing all its initiatives based on a strict model of goal strategy measurement. The regional tourism board focuses on helping the destinations in their region to become highly effective in their marketing approach through product development and differentiation. Today the team works with operators in their region to market their businesses more efficiently through a combination of digital tools and strategies that have a proven ROI. This is RTO4 a destination with a highly relevant approach to modern destination marketing. In this keynote, CEO, David Peacock, shared the history of how RTO4 became a tourism development incubator and their vision for a new approach to destination marketing that is suitable for the connected and distributed economy.]]> Tue, 20 Oct 2015 20:13:20 GMT /slideshow/leading-a-destination-in-the-connected-economy-david-peacock-somet15us-new-orleans-usa-54187578/54187578 SoMeTglobal@slideshare.net(SoMeTglobal) Leading a destination in the connected economy | David Peacock | #SoMeT15US New Orleans, USA SoMeTglobal In 2011, when Ontario, Canada established tourism regions in order to spur the provincial tourism economy, most of those new regions invested in creating and promoting new brands. Regional Tourism Organization Four Inc.(RTO4) went the opposite direction. First, the organization chose a name that couldnt be more obscure and second, committed to a process of critically assessing all its initiatives based on a strict model of goal strategy measurement. The regional tourism board focuses on helping the destinations in their region to become highly effective in their marketing approach through product development and differentiation. Today the team works with operators in their region to market their businesses more efficiently through a combination of digital tools and strategies that have a proven ROI. This is RTO4 a destination with a highly relevant approach to modern destination marketing. In this keynote, CEO, David Peacock, shared the history of how RTO4 became a tourism development incubator and their vision for a new approach to destination marketing that is suitable for the connected and distributed economy. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/sometpeacock1-151020201320-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> In 2011, when Ontario, Canada established tourism regions in order to spur the provincial tourism economy, most of those new regions invested in creating and promoting new brands. Regional Tourism Organization Four Inc.(RTO4) went the opposite direction. First, the organization chose a name that couldnt be more obscure and second, committed to a process of critically assessing all its initiatives based on a strict model of goal strategy measurement. The regional tourism board focuses on helping the destinations in their region to become highly effective in their marketing approach through product development and differentiation. Today the team works with operators in their region to market their businesses more efficiently through a combination of digital tools and strategies that have a proven ROI. This is RTO4 a destination with a highly relevant approach to modern destination marketing. In this keynote, CEO, David Peacock, shared the history of how RTO4 became a tourism development incubator and their vision for a new approach to destination marketing that is suitable for the connected and distributed economy.
Leading a destination in the connected economy | David Peacock | #SoMeT15US New Orleans, USA from SoMeT: A New Model for Destination Marketing
]]> 1904 8 https://cdn.slidesharecdn.com/ss_thumbnails/sometpeacock1-151020201320-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 The state of destination marketing: including launch of a new international standard for quantifying ROI of your social activities | William Bakker | #SoMeT15US New Orleans, USA /slideshow/bringing-it-all-together-key-takeaways-to-bring-back-to-your-organization-today-william-bakker-somet15us-new-orleans-usa/54185328 20151015-somet15us-151020191801-lva1-app6891
In the closing keynote of #SoMeT15US, William looked at the overall state of destination marketing and put this in context with the broader opportunities he sees for Destination Marketers. As part of his presentation, he introduced an exciting new standard we developed with six DMOs around the world that finally answers the question Whats the ROI of social media? To get notified when William's whitepaper on this topic becomes available, sign-up here http://destinationthink.com/. William Bakker is Chief Strategist at Destination Think!, a global marketing agency focusing exclusively on the tourism industry. He is considered a leader in the world of digital destination marketing and speaks at conferences around the world.]]>
In the closing keynote of #SoMeT15US, William looked at the overall state of destination marketing and put this in context with the broader opportunities he sees for Destination Marketers. As part of his presentation, he introduced an exciting new standard we developed with six DMOs around the world that finally answers the question Whats the ROI of social media? To get notified when William's whitepaper on this topic becomes available, sign-up here http://destinationthink.com/. William Bakker is Chief Strategist at Destination Think!, a global marketing agency focusing exclusively on the tourism industry. He is considered a leader in the world of digital destination marketing and speaks at conferences around the world.]]> Tue, 20 Oct 2015 19:18:01 GMT /slideshow/bringing-it-all-together-key-takeaways-to-bring-back-to-your-organization-today-william-bakker-somet15us-new-orleans-usa/54185328 SoMeTglobal@slideshare.net(SoMeTglobal) The state of destination marketing: including launch of a new international standard for quantifying ROI of your social activities | William Bakker | #SoMeT15US New Orleans, USA SoMeTglobal In the closing keynote of #SoMeT15US, William looked at the overall state of destination marketing and put this in context with the broader opportunities he sees for Destination Marketers. As part of his presentation, he introduced an exciting new standard we developed with six DMOs around the world that finally answers the question Whats the ROI of social media? To get notified when William's whitepaper on this topic becomes available, sign-up here http://destinationthink.com/. William Bakker is Chief Strategist at Destination Think!, a global marketing agency focusing exclusively on the tourism industry. He is considered a leader in the world of digital destination marketing and speaks at conferences around the world. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/20151015-somet15us-151020191801-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> In the closing keynote of #SoMeT15US, William looked at the overall state of destination marketing and put this in context with the broader opportunities he sees for Destination Marketers. As part of his presentation, he introduced an exciting new standard we developed with six DMOs around the world that finally answers the question Whats the ROI of social media? To get notified when William&#39;s whitepaper on this topic becomes available, sign-up here http://destinationthink.com/. William Bakker is Chief Strategist at Destination Think!, a global marketing agency focusing exclusively on the tourism industry. He is considered a leader in the world of digital destination marketing and speaks at conferences around the world.
The state of destination marketing: including launch of a new international standard for quantifying ROI of your social activities | William Bakker | #SoMeT15US New Orleans, USA from SoMeT: A New Model for Destination Marketing
]]> 819 4 https://cdn.slidesharecdn.com/ss_thumbnails/20151015-somet15us-151020191801-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Social innovation: Strategic considerations for Destination Marketers | Mark Rybchuk | #SoMeT15US New Orleans, USA /slideshow/social-innovation-strategic-considerations-for-destination-marketers-mark-rybchuk-somet15us-new-orleans-usa/54184528 somet-socialinnovation-strategicconsiderationsfordestinationmarketers-151020190000-lva1-app6891
Social transformation is happening throughout the business world whether youre part of it or not. At #SoMeT15US, we heard from Mark Rybchuk, Hootsuites Specialist, State & Local Government and learned how this transformation is important to Destination Marketing Organizations. Get practical advice to get empowered to sell social change into your organization and takeaway key strategic considerations specifically for DMOs as you scale social media across departments from his presentation. Beyond marketing and communications, hear how you can optimize social media effectively in other departments like Customer Service, Sales and HR. The presentation concluded with a fireside chat with Destination BC to showcase how DMOs leverage the power of social to drive business objectives. ]]>
Social transformation is happening throughout the business world whether youre part of it or not. At #SoMeT15US, we heard from Mark Rybchuk, Hootsuites Specialist, State & Local Government and learned how this transformation is important to Destination Marketing Organizations. Get practical advice to get empowered to sell social change into your organization and takeaway key strategic considerations specifically for DMOs as you scale social media across departments from his presentation. Beyond marketing and communications, hear how you can optimize social media effectively in other departments like Customer Service, Sales and HR. The presentation concluded with a fireside chat with Destination BC to showcase how DMOs leverage the power of social to drive business objectives. ]]> Tue, 20 Oct 2015 18:59:59 GMT /slideshow/social-innovation-strategic-considerations-for-destination-marketers-mark-rybchuk-somet15us-new-orleans-usa/54184528 SoMeTglobal@slideshare.net(SoMeTglobal) Social innovation: Strategic considerations for Destination Marketers | Mark Rybchuk | #SoMeT15US New Orleans, USA SoMeTglobal Social transformation is happening throughout the business world whether youre part of it or not. At #SoMeT15US, we heard from Mark Rybchuk, Hootsuites Specialist, State & Local Government and learned how this transformation is important to Destination Marketing Organizations. Get practical advice to get empowered to sell social change into your organization and takeaway key strategic considerations specifically for DMOs as you scale social media across departments from his presentation. Beyond marketing and communications, hear how you can optimize social media effectively in other departments like Customer Service, Sales and HR. The presentation concluded with a fireside chat with Destination BC to showcase how DMOs leverage the power of social to drive business objectives. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/somet-socialinnovation-strategicconsiderationsfordestinationmarketers-151020190000-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Social transformation is happening throughout the business world whether youre part of it or not. At #SoMeT15US, we heard from Mark Rybchuk, Hootsuites Specialist, State &amp; Local Government and learned how this transformation is important to Destination Marketing Organizations. Get practical advice to get empowered to sell social change into your organization and takeaway key strategic considerations specifically for DMOs as you scale social media across departments from his presentation. Beyond marketing and communications, hear how you can optimize social media effectively in other departments like Customer Service, Sales and HR. The presentation concluded with a fireside chat with Destination BC to showcase how DMOs leverage the power of social to drive business objectives.
Social innovation: Strategic considerations for Destination Marketers | Mark Rybchuk | #SoMeT15US New Orleans, USA from SoMeT: A New Model for Destination Marketing
]]> 374 5 https://cdn.slidesharecdn.com/ss_thumbnails/somet-socialinnovation-strategicconsiderationsfordestinationmarketers-151020190000-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 The power of LinkedIn in promoting your destination | Melissa Washington | #SoMeT15US New Orleans, USA /slideshow/the-power-of-linkedin-in-promoting-your-destination-melissa-washington-somet15us-new-orleans-usa/54184188 linkedindestinationmelissawashington-151020185204-lva1-app6891
Melissa Washington helped demystify the use of LinkedIn in the world of destination marketing. LinkedIn is usually not the first social media platform thought of when it comes to helping promote a destination. LinkedIn should be in your social media tool box and Melissa will share why and how in her session. She is an early adopter of LinkedIn, joining in 2011 (LinkedIn started in 2010). She has used this dynamic platform for selling, researching, marketing, job seeking, recruiting, and collaborating. The main topics Melissa focused on were: - How to use LinkedIn to promote your destination - Having your employees become your brand ambassadors - Targeted news updates - Build connections for meeting and event organizers - BONUS Never make a cold call again]]>
Melissa Washington helped demystify the use of LinkedIn in the world of destination marketing. LinkedIn is usually not the first social media platform thought of when it comes to helping promote a destination. LinkedIn should be in your social media tool box and Melissa will share why and how in her session. She is an early adopter of LinkedIn, joining in 2011 (LinkedIn started in 2010). She has used this dynamic platform for selling, researching, marketing, job seeking, recruiting, and collaborating. The main topics Melissa focused on were: - How to use LinkedIn to promote your destination - Having your employees become your brand ambassadors - Targeted news updates - Build connections for meeting and event organizers - BONUS Never make a cold call again]]> Tue, 20 Oct 2015 18:52:04 GMT /slideshow/the-power-of-linkedin-in-promoting-your-destination-melissa-washington-somet15us-new-orleans-usa/54184188 SoMeTglobal@slideshare.net(SoMeTglobal) The power of LinkedIn in promoting your destination | Melissa Washington | #SoMeT15US New Orleans, USA SoMeTglobal Melissa Washington helped demystify the use of LinkedIn in the world of destination marketing. LinkedIn is usually not the first social media platform thought of when it comes to helping promote a destination. LinkedIn should be in your social media tool box and Melissa will share why and how in her session. She is an early adopter of LinkedIn, joining in 2011 (LinkedIn started in 2010). She has used this dynamic platform for selling, researching, marketing, job seeking, recruiting, and collaborating. The main topics Melissa focused on were: - How to use LinkedIn to promote your destination - Having your employees become your brand ambassadors - Targeted news updates - Build connections for meeting and event organizers - BONUS Never make a cold call again <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/linkedindestinationmelissawashington-151020185204-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Melissa Washington helped demystify the use of LinkedIn in the world of destination marketing. LinkedIn is usually not the first social media platform thought of when it comes to helping promote a destination. LinkedIn should be in your social media tool box and Melissa will share why and how in her session. She is an early adopter of LinkedIn, joining in 2011 (LinkedIn started in 2010). She has used this dynamic platform for selling, researching, marketing, job seeking, recruiting, and collaborating. The main topics Melissa focused on were: - How to use LinkedIn to promote your destination - Having your employees become your brand ambassadors - Targeted news updates - Build connections for meeting and event organizers - BONUS Never make a cold call again
The power of LinkedIn in promoting your destination | Melissa Washington | #SoMeT15US New Orleans, USA from SoMeT: A New Model for Destination Marketing
]]> 305 5 https://cdn.slidesharecdn.com/ss_thumbnails/linkedindestinationmelissawashington-151020185204-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Owning your niche and leveraging it to work for you | Amy Cassidy | #SoMeT15US New Orleans, USA /SoMeTglobal/owning-your-niche-and-leveraging-it-to-work-for-you-amy-cassidy-somet15us-new-orleans-usa sometpresentationamycassidy-151020184936-lva1-app6892
Eagle, Colorado has a passion for mountain biking, and theyre using it to their advantage. Destinations can achieve wonders by focusing on what they do best to differentiate from the crowd, and Eagle is proof. Theyve even traded their foot paths for a mountain biking trail system! Learn from Amy Cassidy how the remarkable Town of Eagles trail system draws in visitors within the mountain biking niche. Eagle focuses on mountain biking, but along with the mountain biking lifestyle comes a host of other amenities for travellers, such as breweries, coffee shops, events, races and a general healthy attitude of embracing the outdoors. ]]>
Eagle, Colorado has a passion for mountain biking, and theyre using it to their advantage. Destinations can achieve wonders by focusing on what they do best to differentiate from the crowd, and Eagle is proof. Theyve even traded their foot paths for a mountain biking trail system! Learn from Amy Cassidy how the remarkable Town of Eagles trail system draws in visitors within the mountain biking niche. Eagle focuses on mountain biking, but along with the mountain biking lifestyle comes a host of other amenities for travellers, such as breweries, coffee shops, events, races and a general healthy attitude of embracing the outdoors. ]]> Tue, 20 Oct 2015 18:49:36 GMT /SoMeTglobal/owning-your-niche-and-leveraging-it-to-work-for-you-amy-cassidy-somet15us-new-orleans-usa SoMeTglobal@slideshare.net(SoMeTglobal) Owning your niche and leveraging it to work for you | Amy Cassidy | #SoMeT15US New Orleans, USA SoMeTglobal Eagle, Colorado has a passion for mountain biking, and theyre using it to their advantage. Destinations can achieve wonders by focusing on what they do best to differentiate from the crowd, and Eagle is proof. Theyve even traded their foot paths for a mountain biking trail system! Learn from Amy Cassidy how the remarkable Town of Eagles trail system draws in visitors within the mountain biking niche. Eagle focuses on mountain biking, but along with the mountain biking lifestyle comes a host of other amenities for travellers, such as breweries, coffee shops, events, races and a general healthy attitude of embracing the outdoors. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/sometpresentationamycassidy-151020184936-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Eagle, Colorado has a passion for mountain biking, and theyre using it to their advantage. Destinations can achieve wonders by focusing on what they do best to differentiate from the crowd, and Eagle is proof. Theyve even traded their foot paths for a mountain biking trail system! Learn from Amy Cassidy how the remarkable Town of Eagles trail system draws in visitors within the mountain biking niche. Eagle focuses on mountain biking, but along with the mountain biking lifestyle comes a host of other amenities for travellers, such as breweries, coffee shops, events, races and a general healthy attitude of embracing the outdoors.
Owning your niche and leveraging it to work for you | Amy Cassidy | #SoMeT15US New Orleans, USA from SoMeT: A New Model for Destination Marketing
]]> 747 4 https://cdn.slidesharecdn.com/ss_thumbnails/sometpresentationamycassidy-151020184936-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 LoveSpringfield.co Crowdsourcing inspiration from locals and visitors | Sean Dixon | #SoMeT15US New Orleans, USA /slideshow/lovespringfieldco-crowdsourcing-inspiration-from-locals-and-visitors-sean-dixon-somet15us-new-orleans-usa/54149841 lovespringfieldseandixon-151020044001-lva1-app6892
LoveSpringfield.co is an experiment in crowdsourcing by the Springfield, Missouri Convention & Visitors Bureau. In his presentation, Sean Dixon will discuss the story behind the project, the insights and learnings that were gained from the stories they collected, and how that information will impact their future marketing efforts as an organization. Sean Dixon is the Interactive Media Manager for the Springfield, Missouri CVB. In his spare time, he enjoys being a father, photographer, video gamer, and software developer. He holds an MA in Communication and a BS in Mass Media from Missouri State University.]]>
LoveSpringfield.co is an experiment in crowdsourcing by the Springfield, Missouri Convention & Visitors Bureau. In his presentation, Sean Dixon will discuss the story behind the project, the insights and learnings that were gained from the stories they collected, and how that information will impact their future marketing efforts as an organization. Sean Dixon is the Interactive Media Manager for the Springfield, Missouri CVB. In his spare time, he enjoys being a father, photographer, video gamer, and software developer. He holds an MA in Communication and a BS in Mass Media from Missouri State University.]]> Tue, 20 Oct 2015 04:40:01 GMT /slideshow/lovespringfieldco-crowdsourcing-inspiration-from-locals-and-visitors-sean-dixon-somet15us-new-orleans-usa/54149841 SoMeTglobal@slideshare.net(SoMeTglobal) LoveSpringfield.co Crowdsourcing inspiration from locals and visitors | Sean Dixon | #SoMeT15US New Orleans, USA SoMeTglobal LoveSpringfield.co is an experiment in crowdsourcing by the Springfield, Missouri Convention & Visitors Bureau. In his presentation, Sean Dixon will discuss the story behind the project, the insights and learnings that were gained from the stories they collected, and how that information will impact their future marketing efforts as an organization. Sean Dixon is the Interactive Media Manager for the Springfield, Missouri CVB. In his spare time, he enjoys being a father, photographer, video gamer, and software developer. He holds an MA in Communication and a BS in Mass Media from Missouri State University. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/lovespringfieldseandixon-151020044001-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> LoveSpringfield.co is an experiment in crowdsourcing by the Springfield, Missouri Convention &amp; Visitors Bureau. In his presentation, Sean Dixon will discuss the story behind the project, the insights and learnings that were gained from the stories they collected, and how that information will impact their future marketing efforts as an organization. Sean Dixon is the Interactive Media Manager for the Springfield, Missouri CVB. In his spare time, he enjoys being a father, photographer, video gamer, and software developer. He holds an MA in Communication and a BS in Mass Media from Missouri State University.
LoveSpringfield.co Crowdsourcing inspiration from locals and visitors | Sean Dixon | #SoMeT15US New Orleans, USA from SoMeT: A New Model for Destination Marketing
]]> 259 6 https://cdn.slidesharecdn.com/ss_thumbnails/lovespringfieldseandixon-151020044001-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Digital operations dashboard growing digital sophistication for tourism operators | Zac Gribble | #SoMeT15US New Orleans, USA /slideshow/digital-operations-dashboard-growing-digital-sophistication-for-tourism-operators-zac-gribble-somet15us-new-orleans-usa/54144551 zacgribblemrto4sometdashboarddeckv11-151020002425-lva1-app6891
If you dislike change, youre going to dislike irrelevance even more. Eric Shinseki Navigating disruption isnt easy, especially without effective tracking, measurement and reporting tools in place. Destination brand can be defined as the collective sum of shared stories about a destination. Big Data now allows destinations to easily track, measure and report meaningful digital metrics about destination brand, marketing and storytelling efficacy. Having a transparent, honest lens into these digital metrics helps organizations focus on performance-based initiatives and also builds digital skills capacity. Assisting key demand generators to deploy digital operations dashboards is a tactic with measurable results. Zac Gribble is an entrepreneur at heart with several business ventures brought to fruition since graduating from business school in 1996. His current mission as Director of Media Technology with Regional Tourism Organization Four Inc. (RTO4) is to help build an entrepreneurial mindset within the world of destination marketing and management that focuses on experimentation, agility and adaptability. As the tourism industry continues to navigate the massive technological disruption from the web, social media, mobile, wearables and proximity awareness, Zac envisions a brave new world ripe with opportunity for tourism organizations willing to shift towards adaptive KPIs and a culture of innovation.]]>
If you dislike change, youre going to dislike irrelevance even more. Eric Shinseki Navigating disruption isnt easy, especially without effective tracking, measurement and reporting tools in place. Destination brand can be defined as the collective sum of shared stories about a destination. Big Data now allows destinations to easily track, measure and report meaningful digital metrics about destination brand, marketing and storytelling efficacy. Having a transparent, honest lens into these digital metrics helps organizations focus on performance-based initiatives and also builds digital skills capacity. Assisting key demand generators to deploy digital operations dashboards is a tactic with measurable results. Zac Gribble is an entrepreneur at heart with several business ventures brought to fruition since graduating from business school in 1996. His current mission as Director of Media Technology with Regional Tourism Organization Four Inc. (RTO4) is to help build an entrepreneurial mindset within the world of destination marketing and management that focuses on experimentation, agility and adaptability. As the tourism industry continues to navigate the massive technological disruption from the web, social media, mobile, wearables and proximity awareness, Zac envisions a brave new world ripe with opportunity for tourism organizations willing to shift towards adaptive KPIs and a culture of innovation.]]> Tue, 20 Oct 2015 00:24:25 GMT /slideshow/digital-operations-dashboard-growing-digital-sophistication-for-tourism-operators-zac-gribble-somet15us-new-orleans-usa/54144551 SoMeTglobal@slideshare.net(SoMeTglobal) Digital operations dashboard growing digital sophistication for tourism operators | Zac Gribble | #SoMeT15US New Orleans, USA SoMeTglobal If you dislike change, youre going to dislike irrelevance even more. Eric Shinseki Navigating disruption isnt easy, especially without effective tracking, measurement and reporting tools in place. Destination brand can be defined as the collective sum of shared stories about a destination. Big Data now allows destinations to easily track, measure and report meaningful digital metrics about destination brand, marketing and storytelling efficacy. Having a transparent, honest lens into these digital metrics helps organizations focus on performance-based initiatives and also builds digital skills capacity. Assisting key demand generators to deploy digital operations dashboards is a tactic with measurable results. Zac Gribble is an entrepreneur at heart with several business ventures brought to fruition since graduating from business school in 1996. His current mission as Director of Media Technology with Regional Tourism Organization Four Inc. (RTO4) is to help build an entrepreneurial mindset within the world of destination marketing and management that focuses on experimentation, agility and adaptability. As the tourism industry continues to navigate the massive technological disruption from the web, social media, mobile, wearables and proximity awareness, Zac envisions a brave new world ripe with opportunity for tourism organizations willing to shift towards adaptive KPIs and a culture of innovation. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/zacgribblemrto4sometdashboarddeckv11-151020002425-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> If you dislike change, youre going to dislike irrelevance even more. Eric Shinseki Navigating disruption isnt easy, especially without effective tracking, measurement and reporting tools in place. Destination brand can be defined as the collective sum of shared stories about a destination. Big Data now allows destinations to easily track, measure and report meaningful digital metrics about destination brand, marketing and storytelling efficacy. Having a transparent, honest lens into these digital metrics helps organizations focus on performance-based initiatives and also builds digital skills capacity. Assisting key demand generators to deploy digital operations dashboards is a tactic with measurable results. Zac Gribble is an entrepreneur at heart with several business ventures brought to fruition since graduating from business school in 1996. His current mission as Director of Media Technology with Regional Tourism Organization Four Inc. (RTO4) is to help build an entrepreneurial mindset within the world of destination marketing and management that focuses on experimentation, agility and adaptability. As the tourism industry continues to navigate the massive technological disruption from the web, social media, mobile, wearables and proximity awareness, Zac envisions a brave new world ripe with opportunity for tourism organizations willing to shift towards adaptive KPIs and a culture of innovation.
Digital operations dashboard growing digital sophistication for tourism operators | Zac Gribble | #SoMeT15US New Orleans, USA from SoMeT: A New Model for Destination Marketing
]]> 1181 6 https://cdn.slidesharecdn.com/ss_thumbnails/zacgribblemrto4sometdashboarddeckv11-151020002425-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Beyond likes, fans and followers: The new social measurement | Ben Cathers | #SoMeT15US New Orleans, USA /slideshow/beyond-likes-fans-and-followers-the-new-social-measurement/54144492 thenewsocialmeasurementbencathershootsuite-151020002151-lva1-app6891
Budget, resources, and visibility of social in business is growing every year. Marketers are now integrating social strategies into all campaigns and programs as a core channel. This increased focus on social requires the need to measure its business impact, changing how marketers measure and report on their social activities and successes. In this session, hear from Ben Cathers, Senior Strategic Solutions Consultant at Hootsuite to learn the tactics leading marketers are using to measure social attribution in their business and how they tie social back to marketing KPIs and overall business objectives. Ben is a Senior Strategic Solutions Consultant at Hootsuite. He sells, pitches and manages the initial and expansion rollout phases for some of Hootsuites largest government rollouts such as The Canadian Government, State of Massachusetts, State of Maryland, City of Boston and New York City.]]>
Budget, resources, and visibility of social in business is growing every year. Marketers are now integrating social strategies into all campaigns and programs as a core channel. This increased focus on social requires the need to measure its business impact, changing how marketers measure and report on their social activities and successes. In this session, hear from Ben Cathers, Senior Strategic Solutions Consultant at Hootsuite to learn the tactics leading marketers are using to measure social attribution in their business and how they tie social back to marketing KPIs and overall business objectives. Ben is a Senior Strategic Solutions Consultant at Hootsuite. He sells, pitches and manages the initial and expansion rollout phases for some of Hootsuites largest government rollouts such as The Canadian Government, State of Massachusetts, State of Maryland, City of Boston and New York City.]]> Tue, 20 Oct 2015 00:21:51 GMT /slideshow/beyond-likes-fans-and-followers-the-new-social-measurement/54144492 SoMeTglobal@slideshare.net(SoMeTglobal) Beyond likes, fans and followers: The new social measurement | Ben Cathers | #SoMeT15US New Orleans, USA SoMeTglobal Budget, resources, and visibility of social in business is growing every year. Marketers are now integrating social strategies into all campaigns and programs as a core channel. This increased focus on social requires the need to measure its business impact, changing how marketers measure and report on their social activities and successes. In this session, hear from Ben Cathers, Senior Strategic Solutions Consultant at Hootsuite to learn the tactics leading marketers are using to measure social attribution in their business and how they tie social back to marketing KPIs and overall business objectives. Ben is a Senior Strategic Solutions Consultant at Hootsuite. He sells, pitches and manages the initial and expansion rollout phases for some of Hootsuites largest government rollouts such as The Canadian Government, State of Massachusetts, State of Maryland, City of Boston and New York City. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/thenewsocialmeasurementbencathershootsuite-151020002151-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Budget, resources, and visibility of social in business is growing every year. Marketers are now integrating social strategies into all campaigns and programs as a core channel. This increased focus on social requires the need to measure its business impact, changing how marketers measure and report on their social activities and successes. In this session, hear from Ben Cathers, Senior Strategic Solutions Consultant at Hootsuite to learn the tactics leading marketers are using to measure social attribution in their business and how they tie social back to marketing KPIs and overall business objectives. Ben is a Senior Strategic Solutions Consultant at Hootsuite. He sells, pitches and manages the initial and expansion rollout phases for some of Hootsuites largest government rollouts such as The Canadian Government, State of Massachusetts, State of Maryland, City of Boston and New York City.
Beyond likes, fans and followers: The new social measurement | Ben Cathers | #SoMeT15US New Orleans, USA from SoMeT: A New Model for Destination Marketing
]]> 679 4 https://cdn.slidesharecdn.com/ss_thumbnails/thenewsocialmeasurementbencathershootsuite-151020002151-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 What do meeting planners want? Tips and strategies for reaching the MICE market | Kristi Casey Sanders | #SoMeT15US New Orleans, USA /slideshow/what-do-meeting-planners-want-tips-and-strategies-for-reaching-the-mice-market-kristi-casey-sanders-somet15us-new-orleans-usa/54144432 whatmeetingplannerswant-151020001843-lva1-app6891
The majority of meeting and event planners dont know what a convention and visitors bureau is, much less how to use one. They tend to be social media dilettantes and lurkers. So how do you reach them? What kind of key performance indicators do you need to track? What elements of your leisure strategy can be repurposed for the meeting, incentive, conference and exhibition market? And how can you do all this with your limited budget and staff?]]>
The majority of meeting and event planners dont know what a convention and visitors bureau is, much less how to use one. They tend to be social media dilettantes and lurkers. So how do you reach them? What kind of key performance indicators do you need to track? What elements of your leisure strategy can be repurposed for the meeting, incentive, conference and exhibition market? And how can you do all this with your limited budget and staff?]]> Tue, 20 Oct 2015 00:18:43 GMT /slideshow/what-do-meeting-planners-want-tips-and-strategies-for-reaching-the-mice-market-kristi-casey-sanders-somet15us-new-orleans-usa/54144432 SoMeTglobal@slideshare.net(SoMeTglobal) What do meeting planners want? Tips and strategies for reaching the MICE market | Kristi Casey Sanders | #SoMeT15US New Orleans, USA SoMeTglobal The majority of meeting and event planners dont know what a convention and visitors bureau is, much less how to use one. They tend to be social media dilettantes and lurkers. So how do you reach them? What kind of key performance indicators do you need to track? What elements of your leisure strategy can be repurposed for the meeting, incentive, conference and exhibition market? And how can you do all this with your limited budget and staff? <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/whatmeetingplannerswant-151020001843-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The majority of meeting and event planners dont know what a convention and visitors bureau is, much less how to use one. They tend to be social media dilettantes and lurkers. So how do you reach them? What kind of key performance indicators do you need to track? What elements of your leisure strategy can be repurposed for the meeting, incentive, conference and exhibition market? And how can you do all this with your limited budget and staff?
What do meeting planners want? Tips and strategies for reaching the MICE market | Kristi Casey Sanders | #SoMeT15US New Orleans, USA from SoMeT: A New Model for Destination Marketing
]]> 262 4 https://cdn.slidesharecdn.com/ss_thumbnails/whatmeetingplannerswant-151020001843-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 The other side of the fence: Agency and DMO life lessons | Grace Goodman | #SoMeT15US New Orleans, USA /slideshow/the-other-side-of-the-fence-agency-and-dmo-life-lessons-grace-goodman-somet15us-new-orleans-usa/54144390 gracegoodmansomet2015-final-151020001643-lva1-app6892
Do you ever think that agencies are lucky to be able to work with such a wide variety of clients? If youre in an agency, do you ever dream of how you could change your clients approach if you were in the trenches? Grace Goodman will discuss the transition from agency life to being client-side at a DMO. She will talk about challenges she faces in merging the worlds of agency and DMO life and will share how the knowledge she gained from her agency days influences what she works on now helping Destination DC improve its digital strategy by focusing on content marketing, social media, email, web strategy and user experience. ]]>
Do you ever think that agencies are lucky to be able to work with such a wide variety of clients? If youre in an agency, do you ever dream of how you could change your clients approach if you were in the trenches? Grace Goodman will discuss the transition from agency life to being client-side at a DMO. She will talk about challenges she faces in merging the worlds of agency and DMO life and will share how the knowledge she gained from her agency days influences what she works on now helping Destination DC improve its digital strategy by focusing on content marketing, social media, email, web strategy and user experience. ]]> Tue, 20 Oct 2015 00:16:43 GMT /slideshow/the-other-side-of-the-fence-agency-and-dmo-life-lessons-grace-goodman-somet15us-new-orleans-usa/54144390 SoMeTglobal@slideshare.net(SoMeTglobal) The other side of the fence: Agency and DMO life lessons | Grace Goodman | #SoMeT15US New Orleans, USA SoMeTglobal Do you ever think that agencies are lucky to be able to work with such a wide variety of clients? If youre in an agency, do you ever dream of how you could change your clients approach if you were in the trenches? Grace Goodman will discuss the transition from agency life to being client-side at a DMO. She will talk about challenges she faces in merging the worlds of agency and DMO life and will share how the knowledge she gained from her agency days influences what she works on now helping Destination DC improve its digital strategy by focusing on content marketing, social media, email, web strategy and user experience. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/gracegoodmansomet2015-final-151020001643-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Do you ever think that agencies are lucky to be able to work with such a wide variety of clients? If youre in an agency, do you ever dream of how you could change your clients approach if you were in the trenches? Grace Goodman will discuss the transition from agency life to being client-side at a DMO. She will talk about challenges she faces in merging the worlds of agency and DMO life and will share how the knowledge she gained from her agency days influences what she works on now helping Destination DC improve its digital strategy by focusing on content marketing, social media, email, web strategy and user experience.
The other side of the fence: Agency and DMO life lessons | Grace Goodman | #SoMeT15US New Orleans, USA from SoMeT: A New Model for Destination Marketing
]]> 526 6 https://cdn.slidesharecdn.com/ss_thumbnails/gracegoodmansomet2015-final-151020001643-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Content (management) is king: Strategies for secure & efficient social | Ben Cathers | #SoMeT15US New Orleans, USA /SoMeTglobal/content-management-is-king-strategies-for-secure-efficient-social-ben-cathers-somet15us-new-orleans-usa contentmanagementiskingbencathershootsuite-151020001036-lva1-app6891
As any marketer knows, when it comes to content, quality trumps quantity. But quality content takes time and resources that many organizations just dont have. To ensure youre providing your social community the best possible timely content on the frontlines, you need to be backed by efficient workflows to streamline coordination and collaboration between teams while also ensuring a secure publishing environment. In this session, hear more from Ben to learn best practices and tactics for safe and effective content management including social scheduling, hashtag monitoring, message assignment and permissions and simplifying content curation.]]>
As any marketer knows, when it comes to content, quality trumps quantity. But quality content takes time and resources that many organizations just dont have. To ensure youre providing your social community the best possible timely content on the frontlines, you need to be backed by efficient workflows to streamline coordination and collaboration between teams while also ensuring a secure publishing environment. In this session, hear more from Ben to learn best practices and tactics for safe and effective content management including social scheduling, hashtag monitoring, message assignment and permissions and simplifying content curation.]]> Tue, 20 Oct 2015 00:10:35 GMT /SoMeTglobal/content-management-is-king-strategies-for-secure-efficient-social-ben-cathers-somet15us-new-orleans-usa SoMeTglobal@slideshare.net(SoMeTglobal) Content (management) is king: Strategies for secure & efficient social | Ben Cathers | #SoMeT15US New Orleans, USA SoMeTglobal As any marketer knows, when it comes to content, quality trumps quantity. But quality content takes time and resources that many organizations just dont have. To ensure youre providing your social community the best possible timely content on the frontlines, you need to be backed by efficient workflows to streamline coordination and collaboration between teams while also ensuring a secure publishing environment. In this session, hear more from Ben to learn best practices and tactics for safe and effective content management including social scheduling, hashtag monitoring, message assignment and permissions and simplifying content curation. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/contentmanagementiskingbencathershootsuite-151020001036-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> As any marketer knows, when it comes to content, quality trumps quantity. But quality content takes time and resources that many organizations just dont have. To ensure youre providing your social community the best possible timely content on the frontlines, you need to be backed by efficient workflows to streamline coordination and collaboration between teams while also ensuring a secure publishing environment. In this session, hear more from Ben to learn best practices and tactics for safe and effective content management including social scheduling, hashtag monitoring, message assignment and permissions and simplifying content curation.
Content (management) is king: Strategies for secure & efficient social | Ben Cathers | #SoMeT15US New Orleans, USA from SoMeT: A New Model for Destination Marketing
]]> 475 4 https://cdn.slidesharecdn.com/ss_thumbnails/contentmanagementiskingbencathershootsuite-151020001036-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Your ideas to the power of 10: A simple technique for making content stickier and super social with visuals | Kelly Kingman | #SoMeT15US New Orleans, USA /SoMeTglobal/your-ideas-to-the-power-of-10-a-simple-technique-for-making-content-stickier-and-super-social-with-visuals-kelly-kingman-somet15us-new-orleans-usa kingmansometus-151019230800-lva1-app6891
Kelly Kingman is passionate about helping people think and communicate more visually. Combining careers in publishing, design, digital content and graphic storytelling, Kelly shows marketers how to harness the power of pictures and words to make messages engaging and stickier. As a graphic storyteller, Kelly captures and visualizes information in real-time and teaches individuals how to use simple images to ideate, collaborate and communicate more effectively. Combined with a publishing and digital marketing expertise, she specializes in simplifying and visualizing messages so they spread farther, faster in an increasingly image-driven social media landscape. In her workshop, Kelly showed you how to take one post idea or a handful of bullet points and turn it into a plethora of shareable, memorable content. By adding a visual layer to your content, you can super charge your content creation efforts. Its like putting a megaphone to your words! And you dont have to be an artist to use these techniques. This in-depth (and creative!) session will cover: How to turn one idea into 10 pieces of content (without writing 10 times as much) How to greatly increase sharing and stickiness by harnessing the power of visual media No design team required: the few basic principles and tools anyone can use to create visual content]]>
Kelly Kingman is passionate about helping people think and communicate more visually. Combining careers in publishing, design, digital content and graphic storytelling, Kelly shows marketers how to harness the power of pictures and words to make messages engaging and stickier. As a graphic storyteller, Kelly captures and visualizes information in real-time and teaches individuals how to use simple images to ideate, collaborate and communicate more effectively. Combined with a publishing and digital marketing expertise, she specializes in simplifying and visualizing messages so they spread farther, faster in an increasingly image-driven social media landscape. In her workshop, Kelly showed you how to take one post idea or a handful of bullet points and turn it into a plethora of shareable, memorable content. By adding a visual layer to your content, you can super charge your content creation efforts. Its like putting a megaphone to your words! And you dont have to be an artist to use these techniques. This in-depth (and creative!) session will cover: How to turn one idea into 10 pieces of content (without writing 10 times as much) How to greatly increase sharing and stickiness by harnessing the power of visual media No design team required: the few basic principles and tools anyone can use to create visual content]]> Mon, 19 Oct 2015 23:08:00 GMT /SoMeTglobal/your-ideas-to-the-power-of-10-a-simple-technique-for-making-content-stickier-and-super-social-with-visuals-kelly-kingman-somet15us-new-orleans-usa SoMeTglobal@slideshare.net(SoMeTglobal) Your ideas to the power of 10: A simple technique for making content stickier and super social with visuals | Kelly Kingman | #SoMeT15US New Orleans, USA SoMeTglobal Kelly Kingman is passionate about helping people think and communicate more visually. Combining careers in publishing, design, digital content and graphic storytelling, Kelly shows marketers how to harness the power of pictures and words to make messages engaging and stickier. As a graphic storyteller, Kelly captures and visualizes information in real-time and teaches individuals how to use simple images to ideate, collaborate and communicate more effectively. Combined with a publishing and digital marketing expertise, she specializes in simplifying and visualizing messages so they spread farther, faster in an increasingly image-driven social media landscape. In her workshop, Kelly showed you how to take one post idea or a handful of bullet points and turn it into a plethora of shareable, memorable content. By adding a visual layer to your content, you can super charge your content creation efforts. Its like putting a megaphone to your words! And you dont have to be an artist to use these techniques. This in-depth (and creative!) session will cover: How to turn one idea into 10 pieces of content (without writing 10 times as much) How to greatly increase sharing and stickiness by harnessing the power of visual media No design team required: the few basic principles and tools anyone can use to create visual content <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/kingmansometus-151019230800-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Kelly Kingman is passionate about helping people think and communicate more visually. Combining careers in publishing, design, digital content and graphic storytelling, Kelly shows marketers how to harness the power of pictures and words to make messages engaging and stickier. As a graphic storyteller, Kelly captures and visualizes information in real-time and teaches individuals how to use simple images to ideate, collaborate and communicate more effectively. Combined with a publishing and digital marketing expertise, she specializes in simplifying and visualizing messages so they spread farther, faster in an increasingly image-driven social media landscape. In her workshop, Kelly showed you how to take one post idea or a handful of bullet points and turn it into a plethora of shareable, memorable content. By adding a visual layer to your content, you can super charge your content creation efforts. Its like putting a megaphone to your words! And you dont have to be an artist to use these techniques. This in-depth (and creative!) session will cover: How to turn one idea into 10 pieces of content (without writing 10 times as much) How to greatly increase sharing and stickiness by harnessing the power of visual media No design team required: the few basic principles and tools anyone can use to create visual content
Your ideas to the power of 10: A simple technique for making content stickier and super social with visuals | Kelly Kingman | #SoMeT15US New Orleans, USA from SoMeT: A New Model for Destination Marketing
]]> 979 6 https://cdn.slidesharecdn.com/ss_thumbnails/kingmansometus-151019230800-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 How destinations are attracting visitors with better guest intelligence | Josiah Mackenzie | #SoMeT15US New Orleans, USA /slideshow/how-destinations-are-attracting-visitors-with-better-guest-intelligence-josiah-mackenzie-somet15us-new-orleans-usa/54142346 josiahmackenziereviewpro-151019224842-lva1-app6891
Destinations and tourism marketers now have a valuable opportunity to obtain guest intelligence from the social web and online review sites in order to: - Better understand visiting travelers through public reviews - Know specifics of what guests like and dislike about their hospitality offering - Benchmark guest satisfaction levels between cities or regions - Assist operators in improving the guest experience through providing tools and education]]>
Destinations and tourism marketers now have a valuable opportunity to obtain guest intelligence from the social web and online review sites in order to: - Better understand visiting travelers through public reviews - Know specifics of what guests like and dislike about their hospitality offering - Benchmark guest satisfaction levels between cities or regions - Assist operators in improving the guest experience through providing tools and education]]> Mon, 19 Oct 2015 22:48:42 GMT /slideshow/how-destinations-are-attracting-visitors-with-better-guest-intelligence-josiah-mackenzie-somet15us-new-orleans-usa/54142346 SoMeTglobal@slideshare.net(SoMeTglobal) How destinations are attracting visitors with better guest intelligence | Josiah Mackenzie | #SoMeT15US New Orleans, USA SoMeTglobal Destinations and tourism marketers now have a valuable opportunity to obtain guest intelligence from the social web and online review sites in order to: - Better understand visiting travelers through public reviews - Know specifics of what guests like and dislike about their hospitality offering - Benchmark guest satisfaction levels between cities or regions - Assist operators in improving the guest experience through providing tools and education <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/josiahmackenziereviewpro-151019224842-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Destinations and tourism marketers now have a valuable opportunity to obtain guest intelligence from the social web and online review sites in order to: - Better understand visiting travelers through public reviews - Know specifics of what guests like and dislike about their hospitality offering - Benchmark guest satisfaction levels between cities or regions - Assist operators in improving the guest experience through providing tools and education
How destinations are attracting visitors with better guest intelligence | Josiah Mackenzie | #SoMeT15US New Orleans, USA from SoMeT: A New Model for Destination Marketing
]]> 855 10 https://cdn.slidesharecdn.com/ss_thumbnails/josiahmackenziereviewpro-151019224842-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 The marketing of tomorrow: How to transform a DMO /slideshow/the-marketing-of-tomorrow-how-to-transform-a-dmo/54142110 neworleans2-151019224046-lva1-app6891
Transforming a DMO in a customer centric organization implies a double movement: no digital transformation without a human transformation. In his presentation, Frank Cuypers will discuss how a DMO should think like a festival. Frank is one of Europes leading experts on destination marketing and will bring an exciting international perspective. This will be a very informative and eye opening presentation that will force you to think outside the box. Frank has been consulting and transforming the DMO Visit Flanders for four years. He is a Associated Professor of Marketing at the University of Antwerp and also teaches City Marketing at Karel De Grote College. He is a firm believer in a new way of marketing destinations who argues constantly with people who still confuse marketing with promotion.]]>
Transforming a DMO in a customer centric organization implies a double movement: no digital transformation without a human transformation. In his presentation, Frank Cuypers will discuss how a DMO should think like a festival. Frank is one of Europes leading experts on destination marketing and will bring an exciting international perspective. This will be a very informative and eye opening presentation that will force you to think outside the box. Frank has been consulting and transforming the DMO Visit Flanders for four years. He is a Associated Professor of Marketing at the University of Antwerp and also teaches City Marketing at Karel De Grote College. He is a firm believer in a new way of marketing destinations who argues constantly with people who still confuse marketing with promotion.]]> Mon, 19 Oct 2015 22:40:45 GMT /slideshow/the-marketing-of-tomorrow-how-to-transform-a-dmo/54142110 SoMeTglobal@slideshare.net(SoMeTglobal) The marketing of tomorrow: How to transform a DMO SoMeTglobal Transforming a DMO in a customer centric organization implies a double movement: no digital transformation without a human transformation. In his presentation, Frank Cuypers will discuss how a DMO should think like a festival. Frank is one of Europes leading experts on destination marketing and will bring an exciting international perspective. This will be a very informative and eye opening presentation that will force you to think outside the box. Frank has been consulting and transforming the DMO Visit Flanders for four years. He is a Associated Professor of Marketing at the University of Antwerp and also teaches City Marketing at Karel De Grote College. He is a firm believer in a new way of marketing destinations who argues constantly with people who still confuse marketing with promotion. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/neworleans2-151019224046-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Transforming a DMO in a customer centric organization implies a double movement: no digital transformation without a human transformation. In his presentation, Frank Cuypers will discuss how a DMO should think like a festival. Frank is one of Europes leading experts on destination marketing and will bring an exciting international perspective. This will be a very informative and eye opening presentation that will force you to think outside the box. Frank has been consulting and transforming the DMO Visit Flanders for four years. He is a Associated Professor of Marketing at the University of Antwerp and also teaches City Marketing at Karel De Grote College. He is a firm believer in a new way of marketing destinations who argues constantly with people who still confuse marketing with promotion.
The marketing of tomorrow: How to transform a DMO from SoMeT: A New Model for Destination Marketing
]]> 537 8 https://cdn.slidesharecdn.com/ss_thumbnails/neworleans2-151019224046-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 A changing landscape how Instagram is paving the way for a new style of destination marketing | Lauren Bath | #SoMeT15AU Sunshine Coast, Australia /slideshow/a-changing-landscape-how-instagram-is-paving-the-way-for-a-new-style-of-destination-marketing-lauren-bath-somet15au-sunshine-coast-australia/51466120 achanginglandscapehowinstagramispavingthewayforanewstyleofdestinationmarketingcopy-150810163707-lva1-app6892
Lauren Bath was back on the stage at SoMeT again this year! Laurens presentation covered her in-depth experience in the tourism industry as an Instagrammer and advice on undertaking these sorts of campaigns. Lauren also spoke to delegates about how to effectively work with influencers, emerging industry standards, making the most out of a social media campaign and what your budget will get you. Lauren is a chef turned photographer due to her early success on the popular social media platform Instagram. Becoming Australias first professional Instagrammer two years ago, has seen Lauren extend her skills from destination marketer to social media educator, consultant and strategist. Also delving into project management, Lauren is a wealth of information on social media campaigns, their KPIs, working with influencers and more.]]>
Lauren Bath was back on the stage at SoMeT again this year! Laurens presentation covered her in-depth experience in the tourism industry as an Instagrammer and advice on undertaking these sorts of campaigns. Lauren also spoke to delegates about how to effectively work with influencers, emerging industry standards, making the most out of a social media campaign and what your budget will get you. Lauren is a chef turned photographer due to her early success on the popular social media platform Instagram. Becoming Australias first professional Instagrammer two years ago, has seen Lauren extend her skills from destination marketer to social media educator, consultant and strategist. Also delving into project management, Lauren is a wealth of information on social media campaigns, their KPIs, working with influencers and more.]]> Mon, 10 Aug 2015 16:37:07 GMT /slideshow/a-changing-landscape-how-instagram-is-paving-the-way-for-a-new-style-of-destination-marketing-lauren-bath-somet15au-sunshine-coast-australia/51466120 SoMeTglobal@slideshare.net(SoMeTglobal) A changing landscape how Instagram is paving the way for a new style of destination marketing | Lauren Bath | #SoMeT15AU Sunshine Coast, Australia SoMeTglobal Lauren Bath was back on the stage at SoMeT again this year! Laurens presentation covered her in-depth experience in the tourism industry as an Instagrammer and advice on undertaking these sorts of campaigns. Lauren also spoke to delegates about how to effectively work with influencers, emerging industry standards, making the most out of a social media campaign and what your budget will get you. Lauren is a chef turned photographer due to her early success on the popular social media platform Instagram. Becoming Australias first professional Instagrammer two years ago, has seen Lauren extend her skills from destination marketer to social media educator, consultant and strategist. Also delving into project management, Lauren is a wealth of information on social media campaigns, their KPIs, working with influencers and more. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/achanginglandscapehowinstagramispavingthewayforanewstyleofdestinationmarketingcopy-150810163707-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Lauren Bath was back on the stage at SoMeT again this year! Laurens presentation covered her in-depth experience in the tourism industry as an Instagrammer and advice on undertaking these sorts of campaigns. Lauren also spoke to delegates about how to effectively work with influencers, emerging industry standards, making the most out of a social media campaign and what your budget will get you. Lauren is a chef turned photographer due to her early success on the popular social media platform Instagram. Becoming Australias first professional Instagrammer two years ago, has seen Lauren extend her skills from destination marketer to social media educator, consultant and strategist. Also delving into project management, Lauren is a wealth of information on social media campaigns, their KPIs, working with influencers and more.
A changing landscape how Instagram is paving the way for a new style of destination marketing | Lauren Bath | #SoMeT15AU Sunshine Coast, Australia from SoMeT: A New Model for Destination Marketing
]]> 566 9 https://cdn.slidesharecdn.com/ss_thumbnails/achanginglandscapehowinstagramispavingthewayforanewstyleofdestinationmarketingcopy-150810163707-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Next level social media thinking and video content | Aaron Nissen | #SoMeT15AU Sunshine Coast, Australia /slideshow/next-level-social-media-thinking-and-video-content-aaron-nissen-somet15au-sunshine-coast-australia/51464772 next-levelsocialmediathinkingandvideocontent-150810155943-lva1-app6892
Senior Strategic Consultant for Destination Think!, Aaron Nissen is a digital native, who in his 11 years of experience, has worked on just about every kind of web project imaginable. Aaron was formerly the Director of e-Strategies for Travel Alberta where he managed an annual budget of $3.8 Million. He has served three years on advisory committees for Canada e-Connect and Online Revealed Canada. As part of Travel Albertas Management Committee, Aaron shared responsibility for setting the organizational strategy. He was responsible for building digital strategies that considered both internal and external stakeholders. Aaron has extensive experience working with large DMOs, Governments, and consortia partnerships. Aaron has been asked to speak at a wealth of conferences and Annual General Meetings, such as TIC BC, Canada eConnect, Cariboo Chilcotin Coast Tourism Association AGM, Tourism Kelowna AGM and the Travel Alberta Industry Conference.]]>
Senior Strategic Consultant for Destination Think!, Aaron Nissen is a digital native, who in his 11 years of experience, has worked on just about every kind of web project imaginable. Aaron was formerly the Director of e-Strategies for Travel Alberta where he managed an annual budget of $3.8 Million. He has served three years on advisory committees for Canada e-Connect and Online Revealed Canada. As part of Travel Albertas Management Committee, Aaron shared responsibility for setting the organizational strategy. He was responsible for building digital strategies that considered both internal and external stakeholders. Aaron has extensive experience working with large DMOs, Governments, and consortia partnerships. Aaron has been asked to speak at a wealth of conferences and Annual General Meetings, such as TIC BC, Canada eConnect, Cariboo Chilcotin Coast Tourism Association AGM, Tourism Kelowna AGM and the Travel Alberta Industry Conference.]]> Mon, 10 Aug 2015 15:59:42 GMT /slideshow/next-level-social-media-thinking-and-video-content-aaron-nissen-somet15au-sunshine-coast-australia/51464772 SoMeTglobal@slideshare.net(SoMeTglobal) Next level social media thinking and video content | Aaron Nissen | #SoMeT15AU Sunshine Coast, Australia SoMeTglobal Senior Strategic Consultant for Destination Think!, Aaron Nissen is a digital native, who in his 11 years of experience, has worked on just about every kind of web project imaginable. Aaron was formerly the Director of e-Strategies for Travel Alberta where he managed an annual budget of $3.8 Million. He has served three years on advisory committees for Canada e-Connect and Online Revealed Canada. As part of Travel Albertas Management Committee, Aaron shared responsibility for setting the organizational strategy. He was responsible for building digital strategies that considered both internal and external stakeholders. Aaron has extensive experience working with large DMOs, Governments, and consortia partnerships. Aaron has been asked to speak at a wealth of conferences and Annual General Meetings, such as TIC BC, Canada eConnect, Cariboo Chilcotin Coast Tourism Association AGM, Tourism Kelowna AGM and the Travel Alberta Industry Conference. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/next-levelsocialmediathinkingandvideocontent-150810155943-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Senior Strategic Consultant for Destination Think!, Aaron Nissen is a digital native, who in his 11 years of experience, has worked on just about every kind of web project imaginable. Aaron was formerly the Director of e-Strategies for Travel Alberta where he managed an annual budget of $3.8 Million. He has served three years on advisory committees for Canada e-Connect and Online Revealed Canada. As part of Travel Albertas Management Committee, Aaron shared responsibility for setting the organizational strategy. He was responsible for building digital strategies that considered both internal and external stakeholders. Aaron has extensive experience working with large DMOs, Governments, and consortia partnerships. Aaron has been asked to speak at a wealth of conferences and Annual General Meetings, such as TIC BC, Canada eConnect, Cariboo Chilcotin Coast Tourism Association AGM, Tourism Kelowna AGM and the Travel Alberta Industry Conference.
Next level social media thinking and video content | Aaron Nissen | #SoMeT15AU Sunshine Coast, Australia from SoMeT: A New Model for Destination Marketing
]]> 495 4 https://cdn.slidesharecdn.com/ss_thumbnails/next-levelsocialmediathinkingandvideocontent-150810155943-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-SoMeTglobal-48x48.jpg?cb=1523777330 Welcome to the SoMeT 際際滷share Channel. The Social Media Tourism Symposium, known as SoMeT, is the only conference of its kind that provides an opportunity for destinations and tourism businesses to share ideas and learn how to leverage social media within the tourism industry. SoMeT attracts leaders in destination marketing from around the world. SoMeT conferences take place three times a year in Australia, Europe and North America. The event features the best presenters, case studies and campaigns to create world-class programs. Our attendees form a year-round, passionate community whose members continue to share ideas and insight long after a conference ends. www.sometourism.com/ https://cdn.slidesharecdn.com/ss_thumbnails/whatsamillennial-151021230010-lva1-app6892-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/marketing-to-millennials-sandee-jordan-somet15us-new-orleans-usa/54239944 Marketing to millennia... https://cdn.slidesharecdn.com/ss_thumbnails/sometpresentationscottcaufield-151021222058-lva1-app6891-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/the-changing-digital-visitor-how-the-modern-travel-consumer-finds-inspiration-researches-and-plans-leveraging-desktop-and-mobile-devices-before-during-and-after-their-trip-scott-caufield-somet15us-new-orleans-usa/54239020 The changing digital v... https://cdn.slidesharecdn.com/ss_thumbnails/1-151021180202-lva1-app6892-thumbnail.jpg?width=320&height=320&fit=bounds SoMeTglobal/25-smartphone-video-tactics-you-can-use-today-jeremy-williams-somet15us-new-orleans-usa 25 smartphone video ta...