ݺߣshows by User: Sonic-Boom / http://www.slideshare.net/images/logo.gif ݺߣshows by User: Sonic-Boom / Tue, 17 Jun 2014 11:15:31 GMT ݺߣShare feed for ݺߣshows by User: Sonic-Boom TENDANCES 2014/2015: Sommaire executif https://fr.slideshare.net/slideshow/reddit-futures-execsummaryfr/35976016 redditfuturesexecsummaryfr-140617111531-phpapp02
Le public utilise des systèmes de convictions et de valeurs en vue de tisser des liens avec les gens, les marques et les choses sur Internet. La compréhension de ces systèmes de valeurs peut grandement contribuer à la compréhension de la manière dont une marque s’inscrit dans le contexte d’une conversation plus vaste, et surtout au fait de savoir s’il existe des possibilités de faire participer le public à des conversations authentiques qui vont bien au-delà d’une discussion consacrée aux produits, à leurs fonctions et à leurs avantages.]]>
Le public utilise des systèmes de convictions et de valeurs en vue de tisser des liens avec les gens, les marques et les choses sur Internet. La compréhension de ces systèmes de valeurs peut grandement contribuer à la compréhension de la manière dont une marque s’inscrit dans le contexte d’une conversation plus vaste, et surtout au fait de savoir s’il existe des possibilités de faire participer le public à des conversations authentiques qui vont bien au-delà d’une discussion consacrée aux produits, à leurs fonctions et à leurs avantages.]]> Tue, 17 Jun 2014 11:15:31 GMT https://fr.slideshare.net/slideshow/reddit-futures-execsummaryfr/35976016 Sonic-Boom@slideshare.net(Sonic-Boom) TENDANCES 2014/2015: Sommaire executif Sonic-Boom Le public utilise des systèmes de convictions et de valeurs en vue de tisser des liens avec les gens, les marques et les choses sur Internet. La compréhension de ces systèmes de valeurs peut grandement contribuer à la compréhension de la manière dont une marque s’inscrit dans le contexte d’une conversation plus vaste, et surtout au fait de savoir s’il existe des possibilités de faire participer le public à des conversations authentiques qui vont bien au-delà d’une discussion consacrée aux produits, à leurs fonctions et à leurs avantages. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/redditfuturesexecsummaryfr-140617111531-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Le public utilise des systèmes de convictions et de valeurs en vue de tisser des liens avec les gens, les marques et les choses sur Internet. La compréhension de ces systèmes de valeurs peut grandement contribuer à la compréhension de la manière dont une marque s’inscrit dans le contexte d’une conversation plus vaste, et surtout au fait de savoir s’il existe des possibilités de faire participer le public à des conversations authentiques qui vont bien au-delà d’une discussion consacrée aux produits, à leurs fonctions et à leurs avantages.
from Sonic Boom
]]> 2019 8 https://cdn.slidesharecdn.com/ss_thumbnails/redditfuturesexecsummaryfr-140617111531-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds document White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Smoking Cessation: How to get 20 to 25 year old Canadians to consider quitting. /slideshow/smoking-cessation-how-to-get-20-to-25-year-old-canadians-to-consider-quitting/28622373 smokingcessationsonicboom2013-131125212108-phpapp02
This report examines the smoking habits of Canadians aged 20-25 from a sociological perspective to identify the underlying beliefs, values, and meanings that guide both smoking behaviour and the triggers to quit. Developed by Sonic Boom, this report aims to answer the question: “What do marketers need to do to get 20-25 year old Canadians to consider quitting?” Approach: Primary Research: Digital Ethnography of thousands of online data points created by target audiences engaging around a range of topics pertaining to or related to the act of smoking. Secondary Research: Existing body of published sociological research examined and referenced.]]>
This report examines the smoking habits of Canadians aged 20-25 from a sociological perspective to identify the underlying beliefs, values, and meanings that guide both smoking behaviour and the triggers to quit. Developed by Sonic Boom, this report aims to answer the question: “What do marketers need to do to get 20-25 year old Canadians to consider quitting?” Approach: Primary Research: Digital Ethnography of thousands of online data points created by target audiences engaging around a range of topics pertaining to or related to the act of smoking. Secondary Research: Existing body of published sociological research examined and referenced.]]> Mon, 25 Nov 2013 21:21:08 GMT /slideshow/smoking-cessation-how-to-get-20-to-25-year-old-canadians-to-consider-quitting/28622373 Sonic-Boom@slideshare.net(Sonic-Boom) Smoking Cessation: How to get 20 to 25 year old Canadians to consider quitting. Sonic-Boom This report examines the smoking habits of Canadians aged 20-25 from a sociological perspective to identify the underlying beliefs, values, and meanings that guide both smoking behaviour and the triggers to quit. Developed by Sonic Boom, this report aims to answer the question: “What do marketers need to do to get 20-25 year old Canadians to consider quitting?” Approach: Primary Research: Digital Ethnography of thousands of online data points created by target audiences engaging around a range of topics pertaining to or related to the act of smoking. Secondary Research: Existing body of published sociological research examined and referenced. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/smokingcessationsonicboom2013-131125212108-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This report examines the smoking habits of Canadians aged 20-25 from a sociological perspective to identify the underlying beliefs, values, and meanings that guide both smoking behaviour and the triggers to quit. Developed by Sonic Boom, this report aims to answer the question: “What do marketers need to do to get 20-25 year old Canadians to consider quitting?” Approach: Primary Research: Digital Ethnography of thousands of online data points created by target audiences engaging around a range of topics pertaining to or related to the act of smoking. Secondary Research: Existing body of published sociological research examined and referenced.
Smoking Cessation: How to get 20 to 25 year old Canadians to consider quitting. from Sonic Boom
]]> 1217 3 https://cdn.slidesharecdn.com/ss_thumbnails/smokingcessationsonicboom2013-131125212108-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds document White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 The Era of Belief-Based Consumption (presented by Sonic Boom) /slideshow/the-era-of-beliefbased-consumption-presented-by-sonic-boom/27419724 bbcbooklet-131021123259-phpapp01
Welcome to the Era of Belief-Based Consumption The digital era has dramatically shifted the way people build relationships both with brands and with each other. Audiences are becoming increasingly vocal about the values, beliefs, brands, communities, and people with which they identify. Digital tools have enabled people to find and connect with niche groups with whom they share a set of values, and have equipped them with the information needed to look beneath the surface and past the marketing message. Putting power into the hands of audiences who now collaboratively build, share, and proliferate their own meanings and stories with brands. This shift in how people leverage their beliefs to build relationships with one another and with organizations is ushering in a new era of consumption. The era of belief-based consumption. An era where audiences increasingly want to do business with brands that believe what they believe. Effectively creating new rules for organizations looking to build deep relationships with their audiences. For more, contact us at strategy@sonicboom.com http://beliefbasedconsumption.com http://sonicboom.com]]>
Welcome to the Era of Belief-Based Consumption The digital era has dramatically shifted the way people build relationships both with brands and with each other. Audiences are becoming increasingly vocal about the values, beliefs, brands, communities, and people with which they identify. Digital tools have enabled people to find and connect with niche groups with whom they share a set of values, and have equipped them with the information needed to look beneath the surface and past the marketing message. Putting power into the hands of audiences who now collaboratively build, share, and proliferate their own meanings and stories with brands. This shift in how people leverage their beliefs to build relationships with one another and with organizations is ushering in a new era of consumption. The era of belief-based consumption. An era where audiences increasingly want to do business with brands that believe what they believe. Effectively creating new rules for organizations looking to build deep relationships with their audiences. For more, contact us at strategy@sonicboom.com http://beliefbasedconsumption.com http://sonicboom.com]]> Mon, 21 Oct 2013 12:32:59 GMT /slideshow/the-era-of-beliefbased-consumption-presented-by-sonic-boom/27419724 Sonic-Boom@slideshare.net(Sonic-Boom) The Era of Belief-Based Consumption (presented by Sonic Boom) Sonic-Boom Welcome to the Era of Belief-Based Consumption The digital era has dramatically shifted the way people build relationships both with brands and with each other. Audiences are becoming increasingly vocal about the values, beliefs, brands, communities, and people with which they identify. Digital tools have enabled people to find and connect with niche groups with whom they share a set of values, and have equipped them with the information needed to look beneath the surface and past the marketing message. Putting power into the hands of audiences who now collaboratively build, share, and proliferate their own meanings and stories with brands. This shift in how people leverage their beliefs to build relationships with one another and with organizations is ushering in a new era of consumption. The era of belief-based consumption. An era where audiences increasingly want to do business with brands that believe what they believe. Effectively creating new rules for organizations looking to build deep relationships with their audiences. For more, contact us at strategy@sonicboom.com http://beliefbasedconsumption.com http://sonicboom.com <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/bbcbooklet-131021123259-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Welcome to the Era of Belief-Based Consumption The digital era has dramatically shifted the way people build relationships both with brands and with each other. Audiences are becoming increasingly vocal about the values, beliefs, brands, communities, and people with which they identify. Digital tools have enabled people to find and connect with niche groups with whom they share a set of values, and have equipped them with the information needed to look beneath the surface and past the marketing message. Putting power into the hands of audiences who now collaboratively build, share, and proliferate their own meanings and stories with brands. This shift in how people leverage their beliefs to build relationships with one another and with organizations is ushering in a new era of consumption. The era of belief-based consumption. An era where audiences increasingly want to do business with brands that believe what they believe. Effectively creating new rules for organizations looking to build deep relationships with their audiences. For more, contact us at strategy@sonicboom.com http://beliefbasedconsumption.com http://sonicboom.com
The Era of Belief-Based Consumption (presented by Sonic Boom) from Sonic Boom
]]> 2413 6 https://cdn.slidesharecdn.com/ss_thumbnails/bbcbooklet-131021123259-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-Sonic-Boom-48x48.jpg?cb=1622685656 In my formative years in the marketing world, through the lens of ethnographic field work, I discovered the role culture plays in shaping us and our decisions. I discovered that by looking at audience beliefs, values, symbols, and behaviour, one could begin to understand the meanings and stories audiences associate with brands, people, and things in the online and offline world. More importantly, I discovered that by addressing these meanings and stories, particularly in a social setting, brands were able to start a truly authentic dialogue and build long-lasting emotional connections with their audiences. These experiences have allowed me to bring an anthropological lens to strategy.... sonicboom.com https://cdn.slidesharecdn.com/ss_thumbnails/redditfuturesexecsummaryfr-140617111531-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/reddit-futures-execsummaryfr/35976016 TENDANCES 2014/2015: S... https://cdn.slidesharecdn.com/ss_thumbnails/smokingcessationsonicboom2013-131125212108-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/smoking-cessation-how-to-get-20-to-25-year-old-canadians-to-consider-quitting/28622373 Smoking Cessation: How... https://cdn.slidesharecdn.com/ss_thumbnails/bbcbooklet-131021123259-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/the-era-of-beliefbased-consumption-presented-by-sonic-boom/27419724 The Era of Belief-Base...