際際滷shows by User: SquareTreeMarketing / http://www.slideshare.net/images/logo.gif 際際滷shows by User: SquareTreeMarketing / Tue, 17 Mar 2015 19:00:34 GMT 際際滷Share feed for 際際滷shows by User: SquareTreeMarketing Social vs. Search /slideshow/social-versus-search-a-local-perspective-by-square-tree-marketing/45964131 socialversussearchalocalperspectivebysquaretreemarketing-150317190034-conversion-gate01
Looking for a 'local plumber' - I choose to ask my Facebook Friends for a recommendation. Lot's of people do. Sure, I still use Google, but not like I used to. But am I alone. I decided to open it up to a wider audience and asked the opinions of others. Turns out that although there are lots of folks like me, there is still a hard core of people who prefer to use local search. In short they'd still like to Google it. It's hardly the most robust piece of research I've conducted, but as a 24 hour project it worked for me. It reminded me that not everyone thinks like me. The exercise showed me that if you're a local business, marketing to local people - you need to have a social strategy (Facebook, Twitter, Pinterest, LinkedIn etc.) strategy AS WELL AS a search strategy (Google, Bing & Yahoo). Miss out on one and you miss out. Simple as that.]]>
Looking for a 'local plumber' - I choose to ask my Facebook Friends for a recommendation. Lot's of people do. Sure, I still use Google, but not like I used to. But am I alone. I decided to open it up to a wider audience and asked the opinions of others. Turns out that although there are lots of folks like me, there is still a hard core of people who prefer to use local search. In short they'd still like to Google it. It's hardly the most robust piece of research I've conducted, but as a 24 hour project it worked for me. It reminded me that not everyone thinks like me. The exercise showed me that if you're a local business, marketing to local people - you need to have a social strategy (Facebook, Twitter, Pinterest, LinkedIn etc.) strategy AS WELL AS a search strategy (Google, Bing & Yahoo). Miss out on one and you miss out. Simple as that.]]> Tue, 17 Mar 2015 19:00:34 GMT /slideshow/social-versus-search-a-local-perspective-by-square-tree-marketing/45964131 SquareTreeMarketing@slideshare.net(SquareTreeMarketing) Social versus search a local perspective by Square Tree Marketing SquareTreeMarketing Looking for a 'local plumber' - I choose to ask my Facebook Friends for a recommendation. Lot's of people do. Sure, I still use Google, but not like I used to. But am I alone. I decided to open it up to a wider audience and asked the opinions of others. Turns out that although there are lots of folks like me, there is still a hard core of people who prefer to use local search. In short they'd still like to Google it. It's hardly the most robust piece of research I've conducted, but as a 24 hour project it worked for me. It reminded me that not everyone thinks like me. The exercise showed me that if you're a local business, marketing to local people - you need to have a social strategy (Facebook, Twitter, Pinterest, LinkedIn etc.) strategy AS WELL AS a search strategy (Google, Bing & Yahoo). Miss out on one and you miss out. Simple as that. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/socialversussearchalocalperspectivebysquaretreemarketing-150317190034-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Looking for a &#39;local plumber&#39; - I choose to ask my Facebook Friends for a recommendation. Lot&#39;s of people do. Sure, I still use Google, but not like I used to. But am I alone. I decided to open it up to a wider audience and asked the opinions of others. Turns out that although there are lots of folks like me, there is still a hard core of people who prefer to use local search. In short they&#39;d still like to Google it. It&#39;s hardly the most robust piece of research I&#39;ve conducted, but as a 24 hour project it worked for me. It reminded me that not everyone thinks like me. The exercise showed me that if you&#39;re a local business, marketing to local people - you need to have a social strategy (Facebook, Twitter, Pinterest, LinkedIn etc.) strategy AS WELL AS a search strategy (Google, Bing &amp; Yahoo). Miss out on one and you miss out. Simple as that.
Social versus search a local perspective by Square Tree Marketing from Square Tree Marketing Limited
]]> 1634 11 https://cdn.slidesharecdn.com/ss_thumbnails/socialversussearchalocalperspectivebysquaretreemarketing-150317190034-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-SquareTreeMarketing-48x48.jpg?cb=1523558422 Square Tree Marketing helps small to medium sized business grow by getting more leads, converting more leads and retaining profitable business relationships. Based between the cities of Dundee and Perth, in rural Perthshire we are particularly passionate about helping local businesses connect with local customers through effective online and offline marketing. www.squaretreemarketing.co.uk