際際滷shows by User: StevenPepe / http://www.slideshare.net/images/logo.gif 際際滷shows by User: StevenPepe / Tue, 04 Mar 2014 16:45:14 GMT 際際滷Share feed for 際際滷shows by User: StevenPepe Escaping Brochures: How we got started with content marketing /slideshow/escaping-brochures-how-we-get-started-with-content-marketing/31912850 contentmarketinglittledetailsnonotes-140304164514-phpapp01
Presented at the High Five Conference (Raleigh 2014), this is an overview of how our division switched from collateral to valuable online content. The journey was rooted in winning internal influence and finding small wins to keep momentum. If you are struggling with earning budget, making the case for content marketing, and fighting against the 'brochure + ads' marcomm culture, I'd love to hear your experience.]]>
Presented at the High Five Conference (Raleigh 2014), this is an overview of how our division switched from collateral to valuable online content. The journey was rooted in winning internal influence and finding small wins to keep momentum. If you are struggling with earning budget, making the case for content marketing, and fighting against the 'brochure + ads' marcomm culture, I'd love to hear your experience.]]> Tue, 04 Mar 2014 16:45:14 GMT /slideshow/escaping-brochures-how-we-get-started-with-content-marketing/31912850 StevenPepe@slideshare.net(StevenPepe) Escaping Brochures: How we got started with content marketing StevenPepe Presented at the High Five Conference (Raleigh 2014), this is an overview of how our division switched from collateral to valuable online content. The journey was rooted in winning internal influence and finding small wins to keep momentum. If you are struggling with earning budget, making the case for content marketing, and fighting against the 'brochure + ads' marcomm culture, I'd love to hear your experience. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/contentmarketinglittledetailsnonotes-140304164514-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Presented at the High Five Conference (Raleigh 2014), this is an overview of how our division switched from collateral to valuable online content. The journey was rooted in winning internal influence and finding small wins to keep momentum. If you are struggling with earning budget, making the case for content marketing, and fighting against the &#39;brochure + ads&#39; marcomm culture, I&#39;d love to hear your experience.
Escaping Brochures: How we got started with content marketing from Steven Pepe
]]> 1108 3 https://cdn.slidesharecdn.com/ss_thumbnails/contentmarketinglittledetailsnonotes-140304164514-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Made to Measure: Tailoring Digital for B2B /slideshow/made-to-measure-tailoring-digital-for-b2b/28162607 madetomeasurefinalnov2013-131112100012-phpapp02
LuJean Smith and I gave a talk about customizing digital strategy depending on your corner of B2B. Financial, medical, and industrial are all very different verticals and there are some simple questions you can start with to prioritize your digital investments. Thanks to Godfrey's FWD:B2B conference for the chance to first share this experience.]]>
LuJean Smith and I gave a talk about customizing digital strategy depending on your corner of B2B. Financial, medical, and industrial are all very different verticals and there are some simple questions you can start with to prioritize your digital investments. Thanks to Godfrey's FWD:B2B conference for the chance to first share this experience.]]> Tue, 12 Nov 2013 10:00:12 GMT /slideshow/made-to-measure-tailoring-digital-for-b2b/28162607 StevenPepe@slideshare.net(StevenPepe) Made to Measure: Tailoring Digital for B2B StevenPepe LuJean Smith and I gave a talk about customizing digital strategy depending on your corner of B2B. Financial, medical, and industrial are all very different verticals and there are some simple questions you can start with to prioritize your digital investments. Thanks to Godfrey's FWD:B2B conference for the chance to first share this experience. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/madetomeasurefinalnov2013-131112100012-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> LuJean Smith and I gave a talk about customizing digital strategy depending on your corner of B2B. Financial, medical, and industrial are all very different verticals and there are some simple questions you can start with to prioritize your digital investments. Thanks to Godfrey&#39;s FWD:B2B conference for the chance to first share this experience.
Made to Measure: Tailoring Digital for B2B from Steven Pepe
]]> 508 3 https://cdn.slidesharecdn.com/ss_thumbnails/madetomeasurefinalnov2013-131112100012-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-StevenPepe-48x48.jpg?cb=1523530117 Part of the company's HQ marketing org, I lead the strategy and incubation of new go-to-market models for various parts of our B2B and B2C divisions. In human speak, that means making it easier to buy (for customers) and easier to sell (for our field teams). about.me/stevenpepe https://cdn.slidesharecdn.com/ss_thumbnails/contentmarketinglittledetailsnonotes-140304164514-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/escaping-brochures-how-we-get-started-with-content-marketing/31912850 Escaping Brochures: Ho... https://cdn.slidesharecdn.com/ss_thumbnails/madetomeasurefinalnov2013-131112100012-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/made-to-measure-tailoring-digital-for-b2b/28162607 Made to Measure: Tailo...