ºÝºÝߣshows by User: StoryWW / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: StoryWW / Tue, 03 Apr 2012 13:28:12 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: StoryWW You Are Your Own Media Empire - Simon Dumenco /StoryWW/you-are-your-own-media-empire-simon-dumenco simondumencokeynote-120403132814-phpapp02
A keynote presentation by Simon Dumenco, media columnist at Advertising Age, at the Post-Advertising Summit, hosted by brand storytelling agency Story Worldwide on March 29th, 2012 at Cult Studios in NYC. For more information: http://www.postadvertisingsummit.com http://www.storyworldwide.com http://www.postadvertising.com]]>
A keynote presentation by Simon Dumenco, media columnist at Advertising Age, at the Post-Advertising Summit, hosted by brand storytelling agency Story Worldwide on March 29th, 2012 at Cult Studios in NYC. For more information: http://www.postadvertisingsummit.com http://www.storyworldwide.com http://www.postadvertising.com]]> Tue, 03 Apr 2012 13:28:12 GMT /StoryWW/you-are-your-own-media-empire-simon-dumenco StoryWW@slideshare.net(StoryWW) You Are Your Own Media Empire - Simon Dumenco StoryWW A keynote presentation by Simon Dumenco, media columnist at Advertising Age, at the Post-Advertising Summit, hosted by brand storytelling agency Story Worldwide on March 29th, 2012 at Cult Studios in NYC. For more information: http://www.postadvertisingsummit.com http://www.storyworldwide.com http://www.postadvertising.com <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/simondumencokeynote-120403132814-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> A keynote presentation by Simon Dumenco, media columnist at Advertising Age, at the Post-Advertising Summit, hosted by brand storytelling agency Story Worldwide on March 29th, 2012 at Cult Studios in NYC. For more information: http://www.postadvertisingsummit.com http://www.storyworldwide.com http://www.postadvertising.com
You Are Your Own Media Empire - Simon Dumenco from Story Worldwide
]]> 746 2 https://cdn.slidesharecdn.com/ss_thumbnails/simondumencokeynote-120403132814-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 The Secrets of Viral Ads - Post-Advertising Summit 2012 /slideshow/the-secrets-of-viral-ads/12270132 viraladswhartonslideshare-120403095634-phpapp02
A presentation by Yoram (Jerry) Wind, Lauder Professor at the University of Pennsylvania Wharton School of Business and Director of the Future of Advertising Project. The Future of Advertising program studied 73 pairs of ads from brands that achieved both high and low virality to determine why some ads go viral and some do not. These findings were delivered as part of the Post Advertising Summit, hosted by brand storytelling agency Story Worldwide on March 29th, 2012 at Cult Studios in NYC. For more information: http://seicenter.wharton.upenn.edu/index.aspx http://www.postadvertisingsummit.com http://www.storyworldwide.com http://www.postadvertising.com]]>
A presentation by Yoram (Jerry) Wind, Lauder Professor at the University of Pennsylvania Wharton School of Business and Director of the Future of Advertising Project. The Future of Advertising program studied 73 pairs of ads from brands that achieved both high and low virality to determine why some ads go viral and some do not. These findings were delivered as part of the Post Advertising Summit, hosted by brand storytelling agency Story Worldwide on March 29th, 2012 at Cult Studios in NYC. For more information: http://seicenter.wharton.upenn.edu/index.aspx http://www.postadvertisingsummit.com http://www.storyworldwide.com http://www.postadvertising.com]]> Tue, 03 Apr 2012 09:56:33 GMT /slideshow/the-secrets-of-viral-ads/12270132 StoryWW@slideshare.net(StoryWW) The Secrets of Viral Ads - Post-Advertising Summit 2012 StoryWW A presentation by Yoram (Jerry) Wind, Lauder Professor at the University of Pennsylvania Wharton School of Business and Director of the Future of Advertising Project. The Future of Advertising program studied 73 pairs of ads from brands that achieved both high and low virality to determine why some ads go viral and some do not. These findings were delivered as part of the Post Advertising Summit, hosted by brand storytelling agency Story Worldwide on March 29th, 2012 at Cult Studios in NYC. For more information: http://seicenter.wharton.upenn.edu/index.aspx http://www.postadvertisingsummit.com http://www.storyworldwide.com http://www.postadvertising.com <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/viraladswhartonslideshare-120403095634-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> A presentation by Yoram (Jerry) Wind, Lauder Professor at the University of Pennsylvania Wharton School of Business and Director of the Future of Advertising Project. The Future of Advertising program studied 73 pairs of ads from brands that achieved both high and low virality to determine why some ads go viral and some do not. These findings were delivered as part of the Post Advertising Summit, hosted by brand storytelling agency Story Worldwide on March 29th, 2012 at Cult Studios in NYC. For more information: http://seicenter.wharton.upenn.edu/index.aspx http://www.postadvertisingsummit.com http://www.storyworldwide.com http://www.postadvertising.com
The Secrets of Viral Ads - Post-Advertising Summit 2012 from Story Worldwide
]]> 1523 4 https://cdn.slidesharecdn.com/ss_thumbnails/viraladswhartonslideshare-120403095634-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Blue Man Group: Entertaining Piece of Content - Post-Advertising Summit 2012 /slideshow/blue-man-group-entertaining-piece-of-content-postadvertising-summit-2012/12227762 bluemanconcept-120330150809-phpapp02
The output of the Future of Entertainment Workshop session for the Blue Man Group during the Post-Advertising Summit, hosted by Story Worldwide, on March 29th, 2012 in New York City. Workshop moderator Randy Irwin, President of Votiv, alongside Frederik Anderson of Story Worldwide, brought the audience through an interactive workshop where they learned about/contributed to: 1. The brand ecosystem and a customer’s journey through content 2. Blue Man Group brand overview 3. Blue Man Group brand insights gathered 4. What is a Story Platform? 5. Blue Man Group Archetype(s) 6. Blue Man Group authority to publish Ultimately, the Summit creative team put together the following brief which shows the useful piece of content created upon the brand archetype and story platform developed during the workshop. Live tweets curated by @ClayHebert at: http://storify.com/clayhebert/post-advertising-summit-2012 http://www.postadvertisingsummit.com http://www.storyworldwide.com http://www.postadvertising.com ]]>
The output of the Future of Entertainment Workshop session for the Blue Man Group during the Post-Advertising Summit, hosted by Story Worldwide, on March 29th, 2012 in New York City. Workshop moderator Randy Irwin, President of Votiv, alongside Frederik Anderson of Story Worldwide, brought the audience through an interactive workshop where they learned about/contributed to: 1. The brand ecosystem and a customer’s journey through content 2. Blue Man Group brand overview 3. Blue Man Group brand insights gathered 4. What is a Story Platform? 5. Blue Man Group Archetype(s) 6. Blue Man Group authority to publish Ultimately, the Summit creative team put together the following brief which shows the useful piece of content created upon the brand archetype and story platform developed during the workshop. Live tweets curated by @ClayHebert at: http://storify.com/clayhebert/post-advertising-summit-2012 http://www.postadvertisingsummit.com http://www.storyworldwide.com http://www.postadvertising.com ]]> Fri, 30 Mar 2012 15:08:06 GMT /slideshow/blue-man-group-entertaining-piece-of-content-postadvertising-summit-2012/12227762 StoryWW@slideshare.net(StoryWW) Blue Man Group: Entertaining Piece of Content - Post-Advertising Summit 2012 StoryWW The output of the Future of Entertainment Workshop session for the Blue Man Group during the Post-Advertising Summit, hosted by Story Worldwide, on March 29th, 2012 in New York City. Workshop moderator Randy Irwin, President of Votiv, alongside Frederik Anderson of Story Worldwide, brought the audience through an interactive workshop where they learned about/contributed to: 1. The brand ecosystem and a customer’s journey through content 2. Blue Man Group brand overview 3. Blue Man Group brand insights gathered 4. What is a Story Platform? 5. Blue Man Group Archetype(s) 6. Blue Man Group authority to publish Ultimately, the Summit creative team put together the following brief which shows the useful piece of content created upon the brand archetype and story platform developed during the workshop. Live tweets curated by @ClayHebert at: http://storify.com/clayhebert/post-advertising-summit-2012 http://www.postadvertisingsummit.com http://www.storyworldwide.com http://www.postadvertising.com <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/bluemanconcept-120330150809-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The output of the Future of Entertainment Workshop session for the Blue Man Group during the Post-Advertising Summit, hosted by Story Worldwide, on March 29th, 2012 in New York City. Workshop moderator Randy Irwin, President of Votiv, alongside Frederik Anderson of Story Worldwide, brought the audience through an interactive workshop where they learned about/contributed to: 1. The brand ecosystem and a customer’s journey through content 2. Blue Man Group brand overview 3. Blue Man Group brand insights gathered 4. What is a Story Platform? 5. Blue Man Group Archetype(s) 6. Blue Man Group authority to publish Ultimately, the Summit creative team put together the following brief which shows the useful piece of content created upon the brand archetype and story platform developed during the workshop. Live tweets curated by @ClayHebert at: http://storify.com/clayhebert/post-advertising-summit-2012 http://www.postadvertisingsummit.com http://www.storyworldwide.com http://www.postadvertising.com
Blue Man Group: Entertaining Piece of Content - Post-Advertising Summit 2012 from Story Worldwide
]]> 1140 5 https://cdn.slidesharecdn.com/ss_thumbnails/bluemanconcept-120330150809-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Weekly World News: Useful Piece of Content - Post-Advertising Summit 2012 /slideshow/weekly-world-news-postadvertising-summit/12227212 weeklyworldnews-120330140201-phpapp01
The output of the Future of Information Workshop session for Weekly World News during the Post-Advertising Summit, hosted by Story Worldwide, on March 29th, 2012 in New York City. Workshop moderator Joe Pulizzi of the Content Marketing Institute, alongside Frederik Anderson of Story Worldwide, brought the audience through an interactive workshop where they learned about/contributed to: 1. The brand ecosystem and a customer's journey through content 2. Weekly World News brand overview 3. Weekly World News brand insights gathered 4. What is a Story Platform? 5. Weekly World News brand archetype (ultimately decided as the "Trickster") 6. Weekly World News' authority to publish Ultimately, the Summit creative team put together the following brief which shows the useful piece of content created upon the brand archetype and story platform developed during the workshop. Live tweets curated by @ClayHebert at: http://storify.com/clayhebert/post-advertising-summit-2012 http://www.postadvertisingsummit.com http://www.storyworldwide.com http://www.postadvertising.com]]>
The output of the Future of Information Workshop session for Weekly World News during the Post-Advertising Summit, hosted by Story Worldwide, on March 29th, 2012 in New York City. Workshop moderator Joe Pulizzi of the Content Marketing Institute, alongside Frederik Anderson of Story Worldwide, brought the audience through an interactive workshop where they learned about/contributed to: 1. The brand ecosystem and a customer's journey through content 2. Weekly World News brand overview 3. Weekly World News brand insights gathered 4. What is a Story Platform? 5. Weekly World News brand archetype (ultimately decided as the "Trickster") 6. Weekly World News' authority to publish Ultimately, the Summit creative team put together the following brief which shows the useful piece of content created upon the brand archetype and story platform developed during the workshop. Live tweets curated by @ClayHebert at: http://storify.com/clayhebert/post-advertising-summit-2012 http://www.postadvertisingsummit.com http://www.storyworldwide.com http://www.postadvertising.com]]> Fri, 30 Mar 2012 14:01:59 GMT /slideshow/weekly-world-news-postadvertising-summit/12227212 StoryWW@slideshare.net(StoryWW) Weekly World News: Useful Piece of Content - Post-Advertising Summit 2012 StoryWW The output of the Future of Information Workshop session for Weekly World News during the Post-Advertising Summit, hosted by Story Worldwide, on March 29th, 2012 in New York City. Workshop moderator Joe Pulizzi of the Content Marketing Institute, alongside Frederik Anderson of Story Worldwide, brought the audience through an interactive workshop where they learned about/contributed to: 1. The brand ecosystem and a customer's journey through content 2. Weekly World News brand overview 3. Weekly World News brand insights gathered 4. What is a Story Platform? 5. Weekly World News brand archetype (ultimately decided as the "Trickster") 6. Weekly World News' authority to publish Ultimately, the Summit creative team put together the following brief which shows the useful piece of content created upon the brand archetype and story platform developed during the workshop. Live tweets curated by @ClayHebert at: http://storify.com/clayhebert/post-advertising-summit-2012 http://www.postadvertisingsummit.com http://www.storyworldwide.com http://www.postadvertising.com <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/weeklyworldnews-120330140201-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The output of the Future of Information Workshop session for Weekly World News during the Post-Advertising Summit, hosted by Story Worldwide, on March 29th, 2012 in New York City. Workshop moderator Joe Pulizzi of the Content Marketing Institute, alongside Frederik Anderson of Story Worldwide, brought the audience through an interactive workshop where they learned about/contributed to: 1. The brand ecosystem and a customer&#39;s journey through content 2. Weekly World News brand overview 3. Weekly World News brand insights gathered 4. What is a Story Platform? 5. Weekly World News brand archetype (ultimately decided as the &quot;Trickster&quot;) 6. Weekly World News&#39; authority to publish Ultimately, the Summit creative team put together the following brief which shows the useful piece of content created upon the brand archetype and story platform developed during the workshop. Live tweets curated by @ClayHebert at: http://storify.com/clayhebert/post-advertising-summit-2012 http://www.postadvertisingsummit.com http://www.storyworldwide.com http://www.postadvertising.com
Weekly World News: Useful Piece of Content - Post-Advertising Summit 2012 from Story Worldwide
]]> 2295 8 https://cdn.slidesharecdn.com/ss_thumbnails/weeklyworldnews-120330140201-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Social Media for Healthcare /slideshow/social-media-for-healthcare-through-digital-storytelling/7141263 pharma33slideshare-110303153542-phpapp02
In this presentation originally designed for a live webinar, Story Worldwide and STRIKEFORCE Communications take a look at the current Social Media landscape for Healthcare and Pharma clients, and help teach them how to use digital channels to tell their story and help it spread. Learn more at http://www.storyworldwide.com or our blog at http://www.postadvertising.com. Follow us at: http://www.twitter.com/StoryWorldwide http://www.twitter.com/PostAdvertising http://www.fb.me/StoryWorldwide]]>
In this presentation originally designed for a live webinar, Story Worldwide and STRIKEFORCE Communications take a look at the current Social Media landscape for Healthcare and Pharma clients, and help teach them how to use digital channels to tell their story and help it spread. Learn more at http://www.storyworldwide.com or our blog at http://www.postadvertising.com. Follow us at: http://www.twitter.com/StoryWorldwide http://www.twitter.com/PostAdvertising http://www.fb.me/StoryWorldwide]]> Thu, 03 Mar 2011 15:35:40 GMT /slideshow/social-media-for-healthcare-through-digital-storytelling/7141263 StoryWW@slideshare.net(StoryWW) Social Media for Healthcare StoryWW In this presentation originally designed for a live webinar, Story Worldwide and STRIKEFORCE Communications take a look at the current Social Media landscape for Healthcare and Pharma clients, and help teach them how to use digital channels to tell their story and help it spread. Learn more at http://www.storyworldwide.com or our blog at http://www.postadvertising.com. Follow us at: http://www.twitter.com/StoryWorldwide http://www.twitter.com/PostAdvertising http://www.fb.me/StoryWorldwide <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/pharma33slideshare-110303153542-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> In this presentation originally designed for a live webinar, Story Worldwide and STRIKEFORCE Communications take a look at the current Social Media landscape for Healthcare and Pharma clients, and help teach them how to use digital channels to tell their story and help it spread. Learn more at http://www.storyworldwide.com or our blog at http://www.postadvertising.com. Follow us at: http://www.twitter.com/StoryWorldwide http://www.twitter.com/PostAdvertising http://www.fb.me/StoryWorldwide
Social Media for Healthcare from Story Worldwide
]]> 5309 10 https://cdn.slidesharecdn.com/ss_thumbnails/pharma33slideshare-110303153542-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Your Social Media Wakeup Call /slideshow/your-social-media-wakeup-call/4578626 socialmediawakeupcalljune7145pmgp-100622155031-phpapp01
Your Social Media Wakeup Call - Why you can't wait any longer to engage Hispanics]]>
Your Social Media Wakeup Call - Why you can't wait any longer to engage Hispanics]]> Tue, 22 Jun 2010 15:50:18 GMT /slideshow/your-social-media-wakeup-call/4578626 StoryWW@slideshare.net(StoryWW) Your Social Media Wakeup Call StoryWW Your Social Media Wakeup Call - Why you can't wait any longer to engage Hispanics <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/socialmediawakeupcalljune7145pmgp-100622155031-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Your Social Media Wakeup Call - Why you can&#39;t wait any longer to engage Hispanics
Your Social Media Wakeup Call from Story Worldwide
]]> 991 2 https://cdn.slidesharecdn.com/ss_thumbnails/socialmediawakeupcalljune7145pmgp-100622155031-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Story Listening Through Social Media eBook - Story Worldwide /slideshow/storyworldwidesocialmediaebook1/4180018 storyworldwidesocialmediaebook1-100520142114-phpapp02
Using narrative techniques to create, measure and optimize social media programs.]]>
Using narrative techniques to create, measure and optimize social media programs.]]> Thu, 20 May 2010 14:21:10 GMT /slideshow/storyworldwidesocialmediaebook1/4180018 StoryWW@slideshare.net(StoryWW) Story Listening Through Social Media eBook - Story Worldwide StoryWW Using narrative techniques to create, measure and optimize social media programs. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/storyworldwidesocialmediaebook1-100520142114-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Using narrative techniques to create, measure and optimize social media programs.
Story Listening Through Social Media eBook - Story Worldwide from Story Worldwide
]]> 1779 6 https://cdn.slidesharecdn.com/ss_thumbnails/storyworldwidesocialmediaebook1-100520142114-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Story Worldwide Luxury 2.0 Seminar /slideshow/story-worldwide-luxury-20-seminar/4179913 luxury2-0-100520140926-phpapp02
Luxury brand seminar on how brands should view and behave within the social media space.]]>
Luxury brand seminar on how brands should view and behave within the social media space.]]> Thu, 20 May 2010 14:09:14 GMT /slideshow/story-worldwide-luxury-20-seminar/4179913 StoryWW@slideshare.net(StoryWW) Story Worldwide Luxury 2.0 Seminar StoryWW Luxury brand seminar on how brands should view and behave within the social media space. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/luxury2-0-100520140926-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Luxury brand seminar on how brands should view and behave within the social media space.
Story Worldwide Luxury 2.0 Seminar from Story Worldwide
]]> 845 3 https://cdn.slidesharecdn.com/ss_thumbnails/luxury2-0-100520140926-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-StoryWW-48x48.jpg?cb=1522918437 Advertising-as-interruption is over. Story connects brands to customers by telling engaging and entertaining stories, and great stories spread. www.storyworldwide.com https://cdn.slidesharecdn.com/ss_thumbnails/simondumencokeynote-120403132814-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds StoryWW/you-are-your-own-media-empire-simon-dumenco You Are Your Own Media... https://cdn.slidesharecdn.com/ss_thumbnails/viraladswhartonslideshare-120403095634-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/the-secrets-of-viral-ads/12270132 The Secrets of Viral A... https://cdn.slidesharecdn.com/ss_thumbnails/bluemanconcept-120330150809-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/blue-man-group-entertaining-piece-of-content-postadvertising-summit-2012/12227762 Blue Man Group: Entert...