/ http://www.slideshare.net/images/logo.gif / 際際滷Share feed for 際際滷shows by User: SubbaRaoChaganti https://cdn.slidesharecdn.com/profile-photo-SubbaRaoChaganti-48x48.jpg?cb=1630907823 Independent Pharma Marketing Professional , Author, Teacher Areas of Interest: Strategic Planning, Executive Coaching, Pharmaceutical Marketing Research, Writing Published three books: 1. Handbook of Pharmaceutical Marketing in India: Concepts, Cases, Strategy 2. Game Plans for Post GATT Era: Action Agenda of Indian Pharmaceutical Industry 3. Compete or Forfeit! Strategies for Sustainable Competitive Edge in Pharma Product Patent Era http://www.buildingpharmabrands.com