際際滷shows by User: SuziRobinson / http://www.slideshare.net/images/logo.gif 際際滷shows by User: SuziRobinson / Fri, 16 May 2014 10:44:36 GMT 際際滷Share feed for 際際滷shows by User: SuziRobinson Cat's Mother or Cat's Spouse? Creating the voice of a cat food brand /slideshow/cats-mother-or-cats-spouse-creating-the-voice-of-a-cat-food-brand/34772311 catsmotherv1-140516104436-phpapp02
Can a copywriter boost the fortunes of a vulnerable brand simply by changing its voice? I say yes, because I've done it. This is what happened]]>
Can a copywriter boost the fortunes of a vulnerable brand simply by changing its voice? I say yes, because I've done it. This is what happened]]> Fri, 16 May 2014 10:44:36 GMT /slideshow/cats-mother-or-cats-spouse-creating-the-voice-of-a-cat-food-brand/34772311 SuziRobinson@slideshare.net(SuziRobinson) Cat's Mother or Cat's Spouse? Creating the voice of a cat food brand SuziRobinson Can a copywriter boost the fortunes of a vulnerable brand simply by changing its voice? I say yes, because I've done it. This is what happened <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/catsmotherv1-140516104436-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Can a copywriter boost the fortunes of a vulnerable brand simply by changing its voice? I say yes, because I&#39;ve done it. This is what happened
Cat's Mother or Cat's Spouse? Creating the voice of a cat food brand from Suzi Robinson
]]> 456 5 https://cdn.slidesharecdn.com/ss_thumbnails/catsmotherv1-140516104436-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-SuziRobinson-48x48.jpg?cb=1523495173 Digital: Web content/articles, Social Media Marketing, S.E.O, iPhone apps Advertising: press, TV and radio Direct Marketing: direct response press, direct mail, door2door, point-of-sale, sales promotions Strengths include: Financial services: (Savings & Investments, Mortgages, Pensions & Life, consumers and IFA) FMCGS: pet foods, personal grooming, baby care, groceries Specialties: Witty, engaging writing that enhances the quality of super-premium brands, while lending authority and character to less established brands. Big ideas!