�ݺ�ߣshows by User: SyntegrateConsulting

�ݺ�ߣshows by User: SyntegrateConsulting / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: SyntegrateConsulting / Mon, 08 Jun 2020 15:31:10 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: SyntegrateConsulting Building Meaningful Brands /slideshow/building-meaningful-brands-235204953/235204953 buildingmeaningfulbrands-200608153110
The time has come for us to change the way we think about marketing so we can execute it more effectively within our new marketplace. More specifically, the mission for marketing must evolve from generating transactions that sell goods and services to building emotional relationships that are then leveraged to sell goods and services.]]>
The time has come for us to change the way we think about marketing so we can execute it more effectively within our new marketplace. More specifically, the mission for marketing must evolve from generating transactions that sell goods and services to building emotional relationships that are then leveraged to sell goods and services.]]> Mon, 08 Jun 2020 15:31:10 GMT /slideshow/building-meaningful-brands-235204953/235204953 SyntegrateConsulting@slideshare.net(SyntegrateConsulting) Building Meaningful Brands SyntegrateConsulting The time has come for us to change the way we think about marketing so we can execute it more effectively within our new marketplace. More specifically, the mission for marketing must evolve from generating transactions that sell goods and services to building emotional relationships that are then leveraged to sell goods and services. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/buildingmeaningfulbrands-200608153110-thumbnail.jpg?width=120&height=120&fit=bounds" /> The time has come for us to change the way we think about marketing so we can execute it more effectively within our new marketplace. More specifically, the mission for marketing must evolve from generating transactions that sell goods and services to building emotional relationships that are then leveraged to sell goods and services.

Building Meaningful Brands from Syntegrate Consulting

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0 Emotional Truths in Travel Tourism /slideshow/emotional-truths-in-travel-tourism/235007518 emotionaltruthsintraveltourism-200604220812
This presentation details how the travel, tourism, and hospitality industries can lever the power of emotional truths to strengthen brand messages.]]>
This presentation details how the travel, tourism, and hospitality industries can lever the power of emotional truths to strengthen brand messages.]]> Thu, 04 Jun 2020 22:08:12 GMT /slideshow/emotional-truths-in-travel-tourism/235007518 SyntegrateConsulting@slideshare.net(SyntegrateConsulting) Emotional Truths in Travel Tourism SyntegrateConsulting This presentation details how the travel, tourism, and hospitality industries can lever the power of emotional truths to strengthen brand messages. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/emotionaltruthsintraveltourism-200604220812-thumbnail.jpg?width=120&height=120&fit=bounds" /> This presentation details how the travel, tourism, and hospitality industries can lever the power of emotional truths to strengthen brand messages.

Emotional Truths in Travel Tourism from Syntegrate Consulting

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0 Post COVID Travel Summary /slideshow/post-covid-travel-summary/235007427 postcovidtravelsummary-200604220403
This presentation is a summary of several research sources on the topic of post-COVID travel intentions. It includes: key findings, detailed finding, and strategic recommendations.]]>
This presentation is a summary of several research sources on the topic of post-COVID travel intentions. It includes: key findings, detailed finding, and strategic recommendations.]]> Thu, 04 Jun 2020 22:04:03 GMT /slideshow/post-covid-travel-summary/235007427 SyntegrateConsulting@slideshare.net(SyntegrateConsulting) Post COVID Travel Summary SyntegrateConsulting This presentation is a summary of several research sources on the topic of post-COVID travel intentions. It includes: key findings, detailed finding, and strategic recommendations. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/postcovidtravelsummary-200604220403-thumbnail.jpg?width=120&height=120&fit=bounds" /> This presentation is a summary of several research sources on the topic of post-COVID travel intentions. It includes: key findings, detailed finding, and strategic recommendations.

Post COVID Travel Summary from Syntegrate Consulting

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0 COVID Harris Poll Travel Survey /slideshow/covid-harris-poll-travel-survey/235007332 covidharrispollsummary-200604220034
This presentation summarizes the Wave 10 (early May) research conducted by The Harris Poll on post-COVID travel intentions.]]>
This presentation summarizes the Wave 10 (early May) research conducted by The Harris Poll on post-COVID travel intentions.]]> Thu, 04 Jun 2020 22:00:34 GMT /slideshow/covid-harris-poll-travel-survey/235007332 SyntegrateConsulting@slideshare.net(SyntegrateConsulting) COVID Harris Poll Travel Survey SyntegrateConsulting This presentation summarizes the Wave 10 (early May) research conducted by The Harris Poll on post-COVID travel intentions. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/covidharrispollsummary-200604220034-thumbnail.jpg?width=120&height=120&fit=bounds" /> This presentation summarizes the Wave 10 (early May) research conducted by The Harris Poll on post-COVID travel intentions.

COVID Harris Poll Travel Survey from Syntegrate Consulting

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0 Creating Compelling Brand Stories /slideshow/creating-compelling-brand-stories-235007185/235007185 creatingcompellingbrandstories-200604215339
Whether you are a brand or a retailer, emotion is the new currency to get consumers to consume, and shoppers to buy. Today, marketers use actual currency in the form of price promotion, but this is costing too much and is no longer sustainable. If emotion is indeed the new currency, then stories are the critical new delivery system. If you want your brand to be a contending force in 10 years, you must write your brand story today, or you will be writing its obituary later. The million dollar question is — how do you create your brand story?]]>
Whether you are a brand or a retailer, emotion is the new currency to get consumers to consume, and shoppers to buy. Today, marketers use actual currency in the form of price promotion, but this is costing too much and is no longer sustainable. If emotion is indeed the new currency, then stories are the critical new delivery system. If you want your brand to be a contending force in 10 years, you must write your brand story today, or you will be writing its obituary later. The million dollar question is — how do you create your brand story?]]> Thu, 04 Jun 2020 21:53:39 GMT /slideshow/creating-compelling-brand-stories-235007185/235007185 SyntegrateConsulting@slideshare.net(SyntegrateConsulting) Creating Compelling Brand Stories SyntegrateConsulting Whether you are a brand or a retailer, emotion is the new currency to get consumers to consume, and shoppers to buy. Today, marketers use actual currency in the form of price promotion, but this is costing too much and is no longer sustainable. If emotion is indeed the new currency, then stories are the critical new delivery system. If you want your brand to be a contending force in 10 years, you must write your brand story today, or you will be writing its obituary later. The million dollar question is — how do you create your brand story? <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/creatingcompellingbrandstories-200604215339-thumbnail.jpg?width=120&height=120&fit=bounds" /> Whether you are a brand or a retailer, emotion is the new currency to get consumers to consume, and shoppers to buy. Today, marketers use actual currency in the form of price promotion, but this is costing too much and is no longer sustainable. If emotion is indeed the new currency, then stories are the critical new delivery system. If you want your brand to be a contending force in 10 years, you must write your brand story today, or you will be writing its obituary later. The million dollar question is — how do you create your brand story?

Creating Compelling Brand Stories from Syntegrate Consulting

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0 Mass Marketing Is Dead /slideshow/mass-marketing-is-dead-235007061/235007061 massfinal-200604214756
For decades, successful companies dominated their markets by creating economies of scale, identifying product-based points of differentiation, and then promoting them to anyone who was listening. The common denominator underlying this industrial formula for success was mass: mass sourcing, manufacturing, distribution, media, audiences, and retailing. But we all know mass is dead. So if mass is no longer the common denominator for success, then what is?]]>
For decades, successful companies dominated their markets by creating economies of scale, identifying product-based points of differentiation, and then promoting them to anyone who was listening. The common denominator underlying this industrial formula for success was mass: mass sourcing, manufacturing, distribution, media, audiences, and retailing. But we all know mass is dead. So if mass is no longer the common denominator for success, then what is?]]> Thu, 04 Jun 2020 21:47:56 GMT /slideshow/mass-marketing-is-dead-235007061/235007061 SyntegrateConsulting@slideshare.net(SyntegrateConsulting) Mass Marketing Is Dead SyntegrateConsulting For decades, successful companies dominated their markets by creating economies of scale, identifying product-based points of differentiation, and then promoting them to anyone who was listening. The common denominator underlying this industrial formula for success was mass: mass sourcing, manufacturing, distribution, media, audiences, and retailing. But we all know mass is dead. So if mass is no longer the common denominator for success, then what is? <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/massfinal-200604214756-thumbnail.jpg?width=120&height=120&fit=bounds" /> For decades, successful companies dominated their markets by creating economies of scale, identifying product-based points of differentiation, and then promoting them to anyone who was listening. The common denominator underlying this industrial formula for success was mass: mass sourcing, manufacturing, distribution, media, audiences, and retailing. But we all know mass is dead. So if mass is no longer the common denominator for success, then what is?

Mass Marketing Is Dead from Syntegrate Consulting

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0 Shopper Journey Planning Process /slideshow/shopper-journey-planning-process/235006962 shopperjourneyplanningprocess-200604214345
A strategic planning process for translating consumer, consumption-driving initiatives into shopper, purchase-driving initiatives. Following this process can increase your return on shopper marketing budgets by 10-20%.]]>
A strategic planning process for translating consumer, consumption-driving initiatives into shopper, purchase-driving initiatives. Following this process can increase your return on shopper marketing budgets by 10-20%.]]> Thu, 04 Jun 2020 21:43:45 GMT /slideshow/shopper-journey-planning-process/235006962 SyntegrateConsulting@slideshare.net(SyntegrateConsulting) Shopper Journey Planning Process SyntegrateConsulting A strategic planning process for translating consumer, consumption-driving initiatives into shopper, purchase-driving initiatives. Following this process can increase your return on shopper marketing budgets by 10-20%. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/shopperjourneyplanningprocess-200604214345-thumbnail.jpg?width=120&height=120&fit=bounds" /> A strategic planning process for translating consumer, consumption-driving initiatives into shopper, purchase-driving initiatives. Following this process can increase your return on shopper marketing budgets by 10-20%.

Shopper Journey Planning Process from Syntegrate Consulting

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0 How Shoppers Make Decisions /slideshow/how-shoppers-make-decisions-235006818/235006818 howshoppersmakedecisions-200604213718
This paper explores five shopper fallacies - assumptions we have about our shoppers that are false – and five new shopper truths that will help marketers in any industry to connect, engage, and inspire their shoppers to purchase their brands. The truths presented in this paper are relevant to any business whether packaged goods, durables, or financial services.]]>
This paper explores five shopper fallacies - assumptions we have about our shoppers that are false – and five new shopper truths that will help marketers in any industry to connect, engage, and inspire their shoppers to purchase their brands. The truths presented in this paper are relevant to any business whether packaged goods, durables, or financial services.]]> Thu, 04 Jun 2020 21:37:18 GMT /slideshow/how-shoppers-make-decisions-235006818/235006818 SyntegrateConsulting@slideshare.net(SyntegrateConsulting) How Shoppers Make Decisions SyntegrateConsulting This paper explores five shopper fallacies - assumptions we have about our shoppers that are false – and five new shopper truths that will help marketers in any industry to connect, engage, and inspire their shoppers to purchase their brands. The truths presented in this paper are relevant to any business whether packaged goods, durables, or financial services. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/howshoppersmakedecisions-200604213718-thumbnail.jpg?width=120&height=120&fit=bounds" /> This paper explores five shopper fallacies - assumptions we have about our shoppers that are false – and five new shopper truths that will help marketers in any industry to connect, engage, and inspire their shoppers to purchase their brands. The truths presented in this paper are relevant to any business whether packaged goods, durables, or financial services.

How Shoppers Make Decisions from Syntegrate Consulting

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0 The Future of Shopper Marketing /slideshow/the-future-of-shopper-marketing/235006717 thefutureofshoppermarketing-200604213335
In developing strong shopper marketing capabilities, organizations must pass through three stages1: • Incubating: Testing small-scale programs with retailers, mainly tactical in nature. • Scaling: Larger-scale, more strategic programs, generating higher returns. • Culturally Embedding: More sophisticated programs that generate significant improvements on ROI. Companies successfully work their way through Incubating into Scaling, but making the transition into Culturally Embedding presents bigger challenges. This is where shopper marketing sits today, on the verge of full optimization. ]]>
In developing strong shopper marketing capabilities, organizations must pass through three stages1: • Incubating: Testing small-scale programs with retailers, mainly tactical in nature. • Scaling: Larger-scale, more strategic programs, generating higher returns. • Culturally Embedding: More sophisticated programs that generate significant improvements on ROI. Companies successfully work their way through Incubating into Scaling, but making the transition into Culturally Embedding presents bigger challenges. This is where shopper marketing sits today, on the verge of full optimization. ]]> Thu, 04 Jun 2020 21:33:35 GMT /slideshow/the-future-of-shopper-marketing/235006717 SyntegrateConsulting@slideshare.net(SyntegrateConsulting) The Future of Shopper Marketing SyntegrateConsulting In developing strong shopper marketing capabilities, organizations must pass through three stages1: • Incubating: Testing small-scale programs with retailers, mainly tactical in nature. • Scaling: Larger-scale, more strategic programs, generating higher returns. • Culturally Embedding: More sophisticated programs that generate significant improvements on ROI. Companies successfully work their way through Incubating into Scaling, but making the transition into Culturally Embedding presents bigger challenges. This is where shopper marketing sits today, on the verge of full optimization. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/thefutureofshoppermarketing-200604213335-thumbnail.jpg?width=120&height=120&fit=bounds" /> In developing strong shopper marketing capabilities, organizations must pass through three stages1: • Incubating: Testing small-scale programs with retailers, mainly tactical in nature. • Scaling: Larger-scale, more strategic programs, generating higher returns. • Culturally Embedding: More sophisticated programs that generate significant improvements on ROI. Companies successfully work their way through Incubating into Scaling, but making the transition into Culturally Embedding presents bigger challenges. This is where shopper marketing sits today, on the verge of full optimization.

The Future of Shopper Marketing from Syntegrate Consulting

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0 5 Hidden Factors Driving Complexity /slideshow/5-hidden-factors-driving-complexity/235006427 5hiddenfactorsdrivingcomplexity-200604212153
These factors — and the challenges they present — are fairly new or not fully understood yet, which seems to explain why they aren’t currently top-of-mind. They also garner less attention from the C-Suite because they are not easily quantifiable. Nearly all factors discussed here have deeply human and emotional traits to them, making them somewhat unique and harder to grasp. Nonetheless, we believe they are of great importance in the future of marketing and should be addressed accordingly.]]>
These factors — and the challenges they present — are fairly new or not fully understood yet, which seems to explain why they aren’t currently top-of-mind. They also garner less attention from the C-Suite because they are not easily quantifiable. Nearly all factors discussed here have deeply human and emotional traits to them, making them somewhat unique and harder to grasp. Nonetheless, we believe they are of great importance in the future of marketing and should be addressed accordingly.]]> Thu, 04 Jun 2020 21:21:52 GMT /slideshow/5-hidden-factors-driving-complexity/235006427 SyntegrateConsulting@slideshare.net(SyntegrateConsulting) 5 Hidden Factors Driving Complexity SyntegrateConsulting These factors — and the challenges they present — are fairly new or not fully understood yet, which seems to explain why they aren’t currently top-of-mind. They also garner less attention from the C-Suite because they are not easily quantifiable. Nearly all factors discussed here have deeply human and emotional traits to them, making them somewhat unique and harder to grasp. Nonetheless, we believe they are of great importance in the future of marketing and should be addressed accordingly. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/5hiddenfactorsdrivingcomplexity-200604212153-thumbnail.jpg?width=120&height=120&fit=bounds" /> These factors — and the challenges they present — are fairly new or not fully understood yet, which seems to explain why they aren’t currently top-of-mind. They also garner less attention from the C-Suite because they are not easily quantifiable. Nearly all factors discussed here have deeply human and emotional traits to them, making them somewhat unique and harder to grasp. Nonetheless, we believe they are of great importance in the future of marketing and should be addressed accordingly.

5 Hidden Factors Driving Complexity from Syntegrate Consulting

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0 5 Factors Driving Complexity /slideshow/5-factors-driving-complexity/235006277 5factorsdrivingcomplexity-200604211401
The Greek philosopher Heraclitus said, “The only thing that is constant is change,” and nowhere does this seem truer than in the world of marketing. Change seems to happen more frequently and with more severe consequences than ever before. Learn about five key factors driving complexity in today's marketplace.]]>
The Greek philosopher Heraclitus said, “The only thing that is constant is change,” and nowhere does this seem truer than in the world of marketing. Change seems to happen more frequently and with more severe consequences than ever before. Learn about five key factors driving complexity in today's marketplace.]]> Thu, 04 Jun 2020 21:14:01 GMT /slideshow/5-factors-driving-complexity/235006277 SyntegrateConsulting@slideshare.net(SyntegrateConsulting) 5 Factors Driving Complexity SyntegrateConsulting The Greek philosopher Heraclitus said, “The only thing that is constant is change,” and nowhere does this seem truer than in the world of marketing. Change seems to happen more frequently and with more severe consequences than ever before. Learn about five key factors driving complexity in today's marketplace. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/5factorsdrivingcomplexity-200604211401-thumbnail.jpg?width=120&height=120&fit=bounds" /> The Greek philosopher Heraclitus said, “The only thing that is constant is change,” and nowhere does this seem truer than in the world of marketing. Change seems to happen more frequently and with more severe consequences than ever before. Learn about five key factors driving complexity in today's marketplace.

5 Factors Driving Complexity from Syntegrate Consulting

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0 The Declined Value of Trade Promotion /slideshow/declined-value-of-trade-promotion/75928265 declinedvalueoftradepromotion-170512175000
There is no question that trade promotion has its value, but overusing it dilutes its efficiency, erodes brand equity, and devalues the entire category. As we determine how marketing must evolve in the future, we need to give shoppers a better reason to buy our brands, one that is relevant and meaningful to them and does not solely depend on price and need. Emotion — not price promotion — is the new currency with which we can successfully sell goods and services. ]]>
There is no question that trade promotion has its value, but overusing it dilutes its efficiency, erodes brand equity, and devalues the entire category. As we determine how marketing must evolve in the future, we need to give shoppers a better reason to buy our brands, one that is relevant and meaningful to them and does not solely depend on price and need. Emotion — not price promotion — is the new currency with which we can successfully sell goods and services. ]]> Fri, 12 May 2017 17:50:00 GMT /slideshow/declined-value-of-trade-promotion/75928265 SyntegrateConsulting@slideshare.net(SyntegrateConsulting) The Declined Value of Trade Promotion SyntegrateConsulting There is no question that trade promotion has its value, but overusing it dilutes its efficiency, erodes brand equity, and devalues the entire category. As we determine how marketing must evolve in the future, we need to give shoppers a better reason to buy our brands, one that is relevant and meaningful to them and does not solely depend on price and need. Emotion — not price promotion — is the new currency with which we can successfully sell goods and services. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/declinedvalueoftradepromotion-170512175000-thumbnail.jpg?width=120&height=120&fit=bounds" /> There is no question that trade promotion has its value, but overusing it dilutes its efficiency, erodes brand equity, and devalues the entire category. As we determine how marketing must evolve in the future, we need to give shoppers a better reason to buy our brands, one that is relevant and meaningful to them and does not solely depend on price and need. Emotion — not price promotion — is the new currency with which we can successfully sell goods and services.

The Declined Value of Trade Promotion from Syntegrate Consulting

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0 Redefining Brand Loyalty: The Emotional and Behavioral Aspects of Loyalty /slideshow/redefining-brand-loyalty-the-emotional-and-behavioral-aspects-of-loyalty/75388873 brandloyaty-170425130940
Loyalty is a very tricky subject especially within the context of marketing. It’s often discussed but largely misunderstood. Some scholars such as Dr. Byron Sharp of the Ehrenberg-Bass Institute don’t think it’s reasonable to assume we can affect brand loyalty. In fact, many don’t believe building loyalty is the purpose of marketing at all. Yes, loyalty is on the decline, but this does not mean that it’s out of reach for marketers. To deny loyalty as a goal undermines a key aspect of what marketing should be about. Please enjoy our white paper on how marketers need to redefine loyalty so we can start building real sustainable brand loyalty.]]>
Loyalty is a very tricky subject especially within the context of marketing. It’s often discussed but largely misunderstood. Some scholars such as Dr. Byron Sharp of the Ehrenberg-Bass Institute don’t think it’s reasonable to assume we can affect brand loyalty. In fact, many don’t believe building loyalty is the purpose of marketing at all. Yes, loyalty is on the decline, but this does not mean that it’s out of reach for marketers. To deny loyalty as a goal undermines a key aspect of what marketing should be about. Please enjoy our white paper on how marketers need to redefine loyalty so we can start building real sustainable brand loyalty.]]> Tue, 25 Apr 2017 13:09:40 GMT /slideshow/redefining-brand-loyalty-the-emotional-and-behavioral-aspects-of-loyalty/75388873 SyntegrateConsulting@slideshare.net(SyntegrateConsulting) Redefining Brand Loyalty: The Emotional and Behavioral Aspects of Loyalty SyntegrateConsulting Loyalty is a very tricky subject especially within the context of marketing. It’s often discussed but largely misunderstood. Some scholars such as Dr. Byron Sharp of the Ehrenberg-Bass Institute don’t think it’s reasonable to assume we can affect brand loyalty. In fact, many don’t believe building loyalty is the purpose of marketing at all. Yes, loyalty is on the decline, but this does not mean that it’s out of reach for marketers. To deny loyalty as a goal undermines a key aspect of what marketing should be about. Please enjoy our white paper on how marketers need to redefine loyalty so we can start building real sustainable brand loyalty. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/brandloyaty-170425130940-thumbnail.jpg?width=120&height=120&fit=bounds" /> Loyalty is a very tricky subject especially within the context of marketing. It’s often discussed but largely misunderstood. Some scholars such as Dr. Byron Sharp of the Ehrenberg-Bass Institute don’t think it’s reasonable to assume we can affect brand loyalty. In fact, many don’t believe building loyalty is the purpose of marketing at all. Yes, loyalty is on the decline, but this does not mean that it’s out of reach for marketers. To deny loyalty as a goal undermines a key aspect of what marketing should be about. Please enjoy our white paper on how marketers need to redefine loyalty so we can start building real sustainable brand loyalty.

Redefining Brand Loyalty: The Emotional and Behavioral Aspects of Loyalty from Syntegrate Consulting

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0 The Power of Emotional Meaning /slideshow/the-power-of-emotional-truths/72102204 thepowerofemotionaltruths16-170213182827
People are happy when they get what they need. In the context of marketing, this means delivering product attributes and benefits that meet consumers' and shoppers’ needs, which is the focus of marketing today. While making people happy certainly contributes to a brand being liked and trusted, it doesn’t go far enough. Delivering emotional meaning is how brands will build real competitive advantage in the future. Meaning involves “understanding one’s life beyond the here and now.” For a brand to be meaningful, it must reflect consumers' and shoppers’ emotional truths relevant to the brand and its category. ]]>
People are happy when they get what they need. In the context of marketing, this means delivering product attributes and benefits that meet consumers' and shoppers’ needs, which is the focus of marketing today. While making people happy certainly contributes to a brand being liked and trusted, it doesn’t go far enough. Delivering emotional meaning is how brands will build real competitive advantage in the future. Meaning involves “understanding one’s life beyond the here and now.” For a brand to be meaningful, it must reflect consumers' and shoppers’ emotional truths relevant to the brand and its category. ]]> Mon, 13 Feb 2017 18:28:27 GMT /slideshow/the-power-of-emotional-truths/72102204 SyntegrateConsulting@slideshare.net(SyntegrateConsulting) The Power of Emotional Meaning SyntegrateConsulting People are happy when they get what they need. In the context of marketing, this means delivering product attributes and benefits that meet consumers' and shoppers’ needs, which is the focus of marketing today. While making people happy certainly contributes to a brand being liked and trusted, it doesn’t go far enough. Delivering emotional meaning is how brands will build real competitive advantage in the future. Meaning involves “understanding one’s life beyond the here and now.” For a brand to be meaningful, it must reflect consumers' and shoppers’ emotional truths relevant to the brand and its category. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/thepowerofemotionaltruths16-170213182827-thumbnail.jpg?width=120&height=120&fit=bounds" /> People are happy when they get what they need. In the context of marketing, this means delivering product attributes and benefits that meet consumers' and shoppers’ needs, which is the focus of marketing today. While making people happy certainly contributes to a brand being liked and trusted, it doesn’t go far enough. Delivering emotional meaning is how brands will build real competitive advantage in the future. Meaning involves “understanding one’s life beyond the here and now.” For a brand to be meaningful, it must reflect consumers' and shoppers’ emotional truths relevant to the brand and its category.

The Power of Emotional Meaning from Syntegrate Consulting

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0 https://cdn.slidesharecdn.com/profile-photo-SyntegrateConsulting-48x48.jpg?cb=1619186771 We solve business problems by leveraging the power of emotional meaning to drive 10-20% growth and eliminate $500,000 in process inefficiencies for our clients. www.syntegrate-consulting.com https://cdn.slidesharecdn.com/ss_thumbnails/buildingmeaningfulbrands-200608153110-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/building-meaningful-brands-235204953/235204953 Building Meaningful Br... https://cdn.slidesharecdn.com/ss_thumbnails/emotionaltruthsintraveltourism-200604220812-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/emotional-truths-in-travel-tourism/235007518 Emotional Truths in Tr... https://cdn.slidesharecdn.com/ss_thumbnails/postcovidtravelsummary-200604220403-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/post-covid-travel-summary/235007427 Post COVID Travel Summary