ºÝºÝߣshows by User: THCapper / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: THCapper / Tue, 21 Jan 2025 01:02:34 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: THCapper MozCon 2023 Tom Capper - The SERP is dead long live the SERP /slideshow/mozcon-2023-tom-capper-the-serp-is-dead-long-live-the-serp/274997410 mozcon2023tomcapper-finalperhaps-250121010234-07a7b503
Theme for MozCon is the future of SEOI want to talk about the future of the SERP itself, the gradual decline of 10 blue linksBut why, as SEOs, I think we should welcome that]]>
Theme for MozCon is the future of SEOI want to talk about the future of the SERP itself, the gradual decline of 10 blue linksBut why, as SEOs, I think we should welcome that]]> Tue, 21 Jan 2025 01:02:34 GMT /slideshow/mozcon-2023-tom-capper-the-serp-is-dead-long-live-the-serp/274997410 THCapper@slideshare.net(THCapper) MozCon 2023 Tom Capper - The SERP is dead long live the SERP THCapper Theme for MozCon is the future of SEO��I want to talk about the future of the SERP itself, the gradual decline of 10 blue links��But why, as SEOs, I think we should welcome that <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/mozcon2023tomcapper-finalperhaps-250121010234-07a7b503-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Theme for MozCon is the future of SEO��I want to talk about the future of the SERP itself, the gradual decline of 10 blue links��But why, as SEOs, I think we should welcome that
MozCon 2023 Tom Capper - The SERP is dead long live the SERP from Tom Capper
]]> 8 0 https://cdn.slidesharecdn.com/ss_thumbnails/mozcon2023tomcapper-finalperhaps-250121010234-07a7b503-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 SEODay Feb 2023 - Core Updates & Google's Direction in 2023 /slideshow/seoday-feb-2023-core-updates-googles-direction-in-2023/257576717 seodayfeb2023-coreupdatesgooglesdirectionin2023-230426130517-d2b3257b
How do Core Updates fit into Google's goals?]]>
How do Core Updates fit into Google's goals?]]> Wed, 26 Apr 2023 13:05:17 GMT /slideshow/seoday-feb-2023-core-updates-googles-direction-in-2023/257576717 THCapper@slideshare.net(THCapper) SEODay Feb 2023 - Core Updates & Google's Direction in 2023 THCapper How do Core Updates fit into Google's goals? <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/seodayfeb2023-coreupdatesgooglesdirectionin2023-230426130517-d2b3257b-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> How do Core Updates fit into Google&#39;s goals?
SEODay Feb 2023 - Core Updates & Google's Direction in 2023 from Tom Capper
]]> 293 0 https://cdn.slidesharecdn.com/ss_thumbnails/seodayfeb2023-coreupdatesgooglesdirectionin2023-230426130517-d2b3257b-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Tom Capper — SMX Munich - Google's Defence Against the AI Onslaught /slideshow/tom-capper-smx-munich-googles-defence-against-the-ai-onslaught/256899128 tomcappersmxmunichfinal-230327142800-c8f19579
How will Google respond to its threats in 2023?]]>
How will Google respond to its threats in 2023?]]> Mon, 27 Mar 2023 14:27:59 GMT /slideshow/tom-capper-smx-munich-googles-defence-against-the-ai-onslaught/256899128 THCapper@slideshare.net(THCapper) Tom Capper — SMX Munich - Google's Defence Against the AI Onslaught THCapper How will Google respond to its threats in 2023? <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/tomcappersmxmunichfinal-230327142800-c8f19579-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> How will Google respond to its threats in 2023?
Tom Capper — SMX Munich - Google's Defence Against the AI Onslaught from Tom Capper
]]> 26 0 https://cdn.slidesharecdn.com/ss_thumbnails/tomcappersmxmunichfinal-230327142800-c8f19579-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Mozcon 2022 Trash in, Garbage out /slideshow/mozcon-2022-trash-in-garbage-out/254994146 tomcapper-finalmozcon2022trashingarbageout-221222230339-dca9a15f
Keyword research is one of the first and most basic tasks that SEOs learn. And yet, it's strewn with pitfalls and ubiquitous errors, even for experienced practitioners. In this talk, Tom will talk you through the various ways the wrong data can lead you astray, and how to leverage the right techniques for the right tasks]]>
Keyword research is one of the first and most basic tasks that SEOs learn. And yet, it's strewn with pitfalls and ubiquitous errors, even for experienced practitioners. In this talk, Tom will talk you through the various ways the wrong data can lead you astray, and how to leverage the right techniques for the right tasks]]> Thu, 22 Dec 2022 23:03:39 GMT /slideshow/mozcon-2022-trash-in-garbage-out/254994146 THCapper@slideshare.net(THCapper) Mozcon 2022 Trash in, Garbage out THCapper Keyword research is one of the first and most basic tasks that SEOs learn. And yet, it's strewn with pitfalls and ubiquitous errors, even for experienced practitioners. In this talk, Tom will talk you through the various ways the wrong data can lead you astray, and how to leverage the right techniques for the right tasks <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/tomcapper-finalmozcon2022trashingarbageout-221222230339-dca9a15f-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Keyword research is one of the first and most basic tasks that SEOs learn. And yet, it&#39;s strewn with pitfalls and ubiquitous errors, even for experienced practitioners. In this talk, Tom will talk you through the various ways the wrong data can lead you astray, and how to leverage the right techniques for the right tasks
Mozcon 2022 Trash in, Garbage out from Tom Capper
]]> 27 0 https://cdn.slidesharecdn.com/ss_thumbnails/tomcapper-finalmozcon2022trashingarbageout-221222230339-dca9a15f-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 SL London 2022 - Algorithm Updates Method and Madness /slideshow/sl-london-2022-algorithm-updates-method-and-madness/254994145 finalsllondon2022-algorithmupdatesmethodandmadness-221222230327-1f3953a0
Often individual updates seem random or arbitrary, or just reverse the fates of the previous update. But is there a general direction over time? What kind of sites have trended upwards, and was it algorithm updates that did that for them? Google likes to say that if you make good sites and content, updates will reward you. But this isn't really true. Clearly, in the optimisation and experimentation of the Google algorithm, good sites cannot only move upwards. Sometimes they will be tested in a higher position than makes sense given their relevance, after which they must come down. In recent times, we've also assumed that changes in rankings result quickly from changes in sites. And yet, SEOs will often say that algorithm updates are rewarding them for long-past changes. Which of these narratives are true? Are they compatible?]]>
Often individual updates seem random or arbitrary, or just reverse the fates of the previous update. But is there a general direction over time? What kind of sites have trended upwards, and was it algorithm updates that did that for them? Google likes to say that if you make good sites and content, updates will reward you. But this isn't really true. Clearly, in the optimisation and experimentation of the Google algorithm, good sites cannot only move upwards. Sometimes they will be tested in a higher position than makes sense given their relevance, after which they must come down. In recent times, we've also assumed that changes in rankings result quickly from changes in sites. And yet, SEOs will often say that algorithm updates are rewarding them for long-past changes. Which of these narratives are true? Are they compatible?]]> Thu, 22 Dec 2022 23:03:27 GMT /slideshow/sl-london-2022-algorithm-updates-method-and-madness/254994145 THCapper@slideshare.net(THCapper) SL London 2022 - Algorithm Updates Method and Madness THCapper Often individual updates seem random or arbitrary, or just reverse the fates of the previous update. But is there a general direction over time? What kind of sites have trended upwards, and was it algorithm updates that did that for them? Google likes to say that if you make good sites and content, updates will reward you. But this isn't really true. Clearly, in the optimisation and experimentation of the Google algorithm, good sites cannot only move upwards. Sometimes they will be tested in a higher position than makes sense given their relevance, after which they must come down. In recent times, we've also assumed that changes in rankings result quickly from changes in sites. And yet, SEOs will often say that algorithm updates are rewarding them for long-past changes. Which of these narratives are true? Are they compatible? <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/finalsllondon2022-algorithmupdatesmethodandmadness-221222230327-1f3953a0-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Often individual updates seem random or arbitrary, or just reverse the fates of the previous update. But is there a general direction over time? What kind of sites have trended upwards, and was it algorithm updates that did that for them? Google likes to say that if you make good sites and content, updates will reward you. But this isn&#39;t really true. Clearly, in the optimisation and experimentation of the Google algorithm, good sites cannot only move upwards. Sometimes they will be tested in a higher position than makes sense given their relevance, after which they must come down. In recent times, we&#39;ve also assumed that changes in rankings result quickly from changes in sites. And yet, SEOs will often say that algorithm updates are rewarding them for long-past changes. Which of these narratives are true? Are they compatible?
SL London 2022 - Algorithm Updates Method and Madness from Tom Capper
]]> 53 0 https://cdn.slidesharecdn.com/ss_thumbnails/finalsllondon2022-algorithmupdatesmethodandmadness-221222230327-1f3953a0-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 SMX March 2022 Measuring Link Building You're Doing it Wrong /slideshow/smx-march-2022-measuring-link-building-youre-doing-it-wrong/251563671 finalsmxmarch2022measuringlinkbuildingyouredoingitwrong-220411152934
Long form version of my link building measurement deck.]]>
Long form version of my link building measurement deck.]]> Mon, 11 Apr 2022 15:29:33 GMT /slideshow/smx-march-2022-measuring-link-building-youre-doing-it-wrong/251563671 THCapper@slideshare.net(THCapper) SMX March 2022 Measuring Link Building You're Doing it Wrong THCapper Long form version of my link building measurement deck. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/finalsmxmarch2022measuringlinkbuildingyouredoingitwrong-220411152934-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Long form version of my link building measurement deck.
SMX March 2022 Measuring Link Building You're Doing it Wrong from Tom Capper
]]> 130 0 https://cdn.slidesharecdn.com/ss_thumbnails/finalsmxmarch2022measuringlinkbuildingyouredoingitwrong-220411152934-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Online PR Show Spring 2022 Measuring Link Building You're Doing it Wrong-2.pdf /slideshow/online-pr-show-spring-2022-measuring-link-building-youre-doing-it-wrong2pdf/251563640 finalsharedonlineprshowspring2022measuringlinkbuildingyouredoingitwrong-2-220411152813
Better metrics for measuring link building.]]>
Better metrics for measuring link building.]]> Mon, 11 Apr 2022 15:28:12 GMT /slideshow/online-pr-show-spring-2022-measuring-link-building-youre-doing-it-wrong2pdf/251563640 THCapper@slideshare.net(THCapper) Online PR Show Spring 2022 Measuring Link Building You're Doing it Wrong-2.pdf THCapper Better metrics for measuring link building. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/finalsharedonlineprshowspring2022measuringlinkbuildingyouredoingitwrong-2-220411152813-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Better metrics for measuring link building.
Online PR Show Spring 2022 Measuring Link Building You're Doing it Wrong-2.pdf from Tom Capper
]]> 69 0 https://cdn.slidesharecdn.com/ss_thumbnails/finalsharedonlineprshowspring2022measuringlinkbuildingyouredoingitwrong-2-220411152813-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Brighton SEO Autumn 2021: Core Web Vitals: Loopholes, Flaws, and Endless Delays /slideshow/brighton-seo-autumn-2021-core-web-vitals-loopholes-flaws-and-endless-delays/250155005 brightonseoautumn2021corewebvitalsloopholesflawsendlessdelays-210909170517
Core Web Vitals and the Page Experience update are a bluff, and it's not going well.]]>
Core Web Vitals and the Page Experience update are a bluff, and it's not going well.]]> Thu, 09 Sep 2021 17:05:17 GMT /slideshow/brighton-seo-autumn-2021-core-web-vitals-loopholes-flaws-and-endless-delays/250155005 THCapper@slideshare.net(THCapper) Brighton SEO Autumn 2021: Core Web Vitals: Loopholes, Flaws, and Endless Delays THCapper Core Web Vitals and the Page Experience update are a bluff, and it's not going well. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/brightonseoautumn2021corewebvitalsloopholesflawsendlessdelays-210909170517-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Core Web Vitals and the Page Experience update are a bluff, and it&#39;s not going well.
Brighton SEO Autumn 2021: Core Web Vitals: Loopholes, Flaws, and Endless Delays from Tom Capper
]]> 11744 0 https://cdn.slidesharecdn.com/ss_thumbnails/brightonseoautumn2021corewebvitalsloopholesflawsendlessdelays-210909170517-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Brighton SEO July 2021 - Google Discover - optimisation, measurement, tech seo /slideshow/brighton-seo-july-2021-google-discover-optimisation-measurement-tech-seo/249843766 brightonseojuly2021-googlediscover-optimisationmeasurementtechseo-210723123915
Tips and experiences from optimising for Google Discover.]]>
Tips and experiences from optimising for Google Discover.]]> Fri, 23 Jul 2021 12:39:14 GMT /slideshow/brighton-seo-july-2021-google-discover-optimisation-measurement-tech-seo/249843766 THCapper@slideshare.net(THCapper) Brighton SEO July 2021 - Google Discover - optimisation, measurement, tech seo THCapper Tips and experiences from optimising for Google Discover. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/brightonseojuly2021-googlediscover-optimisationmeasurementtechseo-210723123915-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Tips and experiences from optimising for Google Discover.
Brighton SEO July 2021 - Google Discover - optimisation, measurement, tech seo from Tom Capper
]]> 518 0 https://cdn.slidesharecdn.com/ss_thumbnails/brightonseojuly2021-googlediscover-optimisationmeasurementtechseo-210723123915-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Tom Capper Mozcon 2021 - Core Web Vitals - The Fast & The Spurious /slideshow/tom-capper-mozcon-2021-core-web-vitals-the-fast-the-spurious/249808018 tomcappermozcon2021final-210720111022
A look at the less intuitive implications of Core Web Vitals.]]>
A look at the less intuitive implications of Core Web Vitals.]]> Tue, 20 Jul 2021 11:10:22 GMT /slideshow/tom-capper-mozcon-2021-core-web-vitals-the-fast-the-spurious/249808018 THCapper@slideshare.net(THCapper) Tom Capper Mozcon 2021 - Core Web Vitals - The Fast & The Spurious THCapper A look at the less intuitive implications of Core Web Vitals. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/tomcappermozcon2021final-210720111022-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> A look at the less intuitive implications of Core Web Vitals.
Tom Capper Mozcon 2021 - Core Web Vitals - The Fast & The Spurious from Tom Capper
]]> 429 0 https://cdn.slidesharecdn.com/ss_thumbnails/tomcappermozcon2021final-210720111022-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 We love seo 2019 - Tom Capper /THCapper/we-love-seo-2019-tom-capper weloveseo-rankingforheadterms-thelimitsofrankingfactors-2-191104132609
ranking for head terms - the limits of ranking factors]]>
ranking for head terms - the limits of ranking factors]]> Mon, 04 Nov 2019 13:26:09 GMT /THCapper/we-love-seo-2019-tom-capper THCapper@slideshare.net(THCapper) We love seo 2019 - Tom Capper THCapper ranking for head terms - the limits of ranking factors <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/weloveseo-rankingforheadterms-thelimitsofrankingfactors-2-191104132609-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> ranking for head terms - the limits of ranking factors
We love seo 2019 - Tom Capper from Tom Capper
]]> 186 2 https://cdn.slidesharecdn.com/ss_thumbnails/weloveseo-rankingforheadterms-thelimitsofrankingfactors-2-191104132609-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 The Two Tiered SERP - Tom Capper SearchLove London 2018 /slideshow/the-two-tiered-serp-tom-capper-searchlove-london-2018/119469878 firstfinaltomcappersearchloveldn2018-181015094606
A look at the new game for head terms - how Google is using data from their own SERPs to pick the ultimate winners.]]>
A look at the new game for head terms - how Google is using data from their own SERPs to pick the ultimate winners.]]> Mon, 15 Oct 2018 09:46:06 GMT /slideshow/the-two-tiered-serp-tom-capper-searchlove-london-2018/119469878 THCapper@slideshare.net(THCapper) The Two Tiered SERP - Tom Capper SearchLove London 2018 THCapper A look at the new game for head terms - how Google is using data from their own SERPs to pick the ultimate winners. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/firstfinaltomcappersearchloveldn2018-181015094606-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> A look at the new game for head terms - how Google is using data from their own SERPs to pick the ultimate winners.
The Two Tiered SERP - Tom Capper SearchLove London 2018 from Tom Capper
]]> 26233 2 https://cdn.slidesharecdn.com/ss_thumbnails/firstfinaltomcappersearchloveldn2018-181015094606-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Location-Free Local SEO /slideshow/locationfree-local-seo/105414815 t-capmozcon2018localseowithoutphysicalpremises-180711195057
A talk about ranking for local terms when you don't have physical premises]]>
A talk about ranking for local terms when you don't have physical premises]]> Wed, 11 Jul 2018 19:50:57 GMT /slideshow/locationfree-local-seo/105414815 THCapper@slideshare.net(THCapper) Location-Free Local SEO THCapper A talk about ranking for local terms when you don't have physical premises <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/t-capmozcon2018localseowithoutphysicalpremises-180711195057-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> A talk about ranking for local terms when you don&#39;t have physical premises
Location-Free Local SEO from Tom Capper
]]> 1788 8 https://cdn.slidesharecdn.com/ss_thumbnails/t-capmozcon2018localseowithoutphysicalpremises-180711195057-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Links & rankings, the story in the data - BrightonSEO April 2017 /slideshow/links-rankings-the-story-in-the-data-brightonseo-april-2017/74629708 linksrankingsthestoryinthedata-brightonseoapril2017-170407093742
What does the data tell us about the relationship between links and rankings in 2017? Is there a story that is consistent with everything we see?]]>
What does the data tell us about the relationship between links and rankings in 2017? Is there a story that is consistent with everything we see?]]> Fri, 07 Apr 2017 09:37:42 GMT /slideshow/links-rankings-the-story-in-the-data-brightonseo-april-2017/74629708 THCapper@slideshare.net(THCapper) Links & rankings, the story in the data - BrightonSEO April 2017 THCapper What does the data tell us about the relationship between links and rankings in 2017? Is there a story that is consistent with everything we see? <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/linksrankingsthestoryinthedata-brightonseoapril2017-170407093742-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> What does the data tell us about the relationship between links and rankings in 2017? Is there a story that is consistent with everything we see?
Links & rankings, the story in the data - BrightonSEO April 2017 from Tom Capper
]]> 8508 12 https://cdn.slidesharecdn.com/ss_thumbnails/linksrankingsthestoryinthedata-brightonseoapril2017-170407093742-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Does Google still need links? - SearchLove San Diego 2017 /slideshow/does-google-still-need-links-searchlove-san-diego-2017/72634721 backuponlyt-capsearchlovetalkdraft-170227195346
Back in Google's early days, people navigated the web using links, and this made PageRank an excellent proxy for popularity and authority. The web is moving away from primarily link based surfing, and Google no longer needs a proxy - so what, in 2017, is the point in links?]]>
Back in Google's early days, people navigated the web using links, and this made PageRank an excellent proxy for popularity and authority. The web is moving away from primarily link based surfing, and Google no longer needs a proxy - so what, in 2017, is the point in links?]]> Mon, 27 Feb 2017 19:53:45 GMT /slideshow/does-google-still-need-links-searchlove-san-diego-2017/72634721 THCapper@slideshare.net(THCapper) Does Google still need links? - SearchLove San Diego 2017 THCapper Back in Google's early days, people navigated the web using links, and this made PageRank an excellent proxy for popularity and authority. The web is moving away from primarily link based surfing, and Google no longer needs a proxy - so what, in 2017, is the point in links? <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/backuponlyt-capsearchlovetalkdraft-170227195346-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Back in Google&#39;s early days, people navigated the web using links, and this made PageRank an excellent proxy for popularity and authority. The web is moving away from primarily link based surfing, and Google no longer needs a proxy - so what, in 2017, is the point in links?
Does Google still need links? - SearchLove San Diego 2017 from Tom Capper
]]> 4349 8 https://cdn.slidesharecdn.com/ss_thumbnails/backuponlyt-capsearchlovetalkdraft-170227195346-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Everything You Didn't Know About Google Analytics - Measurefest November 2016 /slideshow/everything-you-didnt-know-about-google-analytics-measurefest-november-2016/69246956 finalmeasurefest-everythingyoudidntknowaboutgoogleanalytics-161118120651
Hidden quirks, misleading metrics and tips and tricks for the Google Analytics platform]]>
Hidden quirks, misleading metrics and tips and tricks for the Google Analytics platform]]> Fri, 18 Nov 2016 12:06:51 GMT /slideshow/everything-you-didnt-know-about-google-analytics-measurefest-november-2016/69246956 THCapper@slideshare.net(THCapper) Everything You Didn't Know About Google Analytics - Measurefest November 2016 THCapper Hidden quirks, misleading metrics and tips and tricks for the Google Analytics platform <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/finalmeasurefest-everythingyoudidntknowaboutgoogleanalytics-161118120651-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Hidden quirks, misleading metrics and tips and tricks for the Google Analytics platform
Everything You Didn't Know About Google Analytics - Measurefest November 2016 from Tom Capper
]]> 3828 5 https://cdn.slidesharecdn.com/ss_thumbnails/finalmeasurefest-everythingyoudidntknowaboutgoogleanalytics-161118120651-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Conversion Conference Berlin /THCapper/conversion-conference-berlin final-conversionconferenceberlin-statistics-151103123332-lva1-app6891
A walkthrough of the most common statistical pitfalls that marketers encounter in CRO testing.]]>
A walkthrough of the most common statistical pitfalls that marketers encounter in CRO testing.]]> Tue, 03 Nov 2015 12:33:32 GMT /THCapper/conversion-conference-berlin THCapper@slideshare.net(THCapper) Conversion Conference Berlin THCapper A walkthrough of the most common statistical pitfalls that marketers encounter in CRO testing. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/final-conversionconferenceberlin-statistics-151103123332-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> A walkthrough of the most common statistical pitfalls that marketers encounter in CRO testing.
Conversion Conference Berlin from Tom Capper
]]> 1199 5 https://cdn.slidesharecdn.com/ss_thumbnails/final-conversionconferenceberlin-statistics-151103123332-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Statistics for CRO - Conversion Conference London /slideshow/statistics-for-cro-conversion-conference-london/54491668 final-conversionconference-statistics-151028182352-lva1-app6891
A walkthrough of the most common statistical pitfalls that marketers encounter in CRO testing.]]>
A walkthrough of the most common statistical pitfalls that marketers encounter in CRO testing.]]> Wed, 28 Oct 2015 18:23:52 GMT /slideshow/statistics-for-cro-conversion-conference-london/54491668 THCapper@slideshare.net(THCapper) Statistics for CRO - Conversion Conference London THCapper A walkthrough of the most common statistical pitfalls that marketers encounter in CRO testing. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/final-conversionconference-statistics-151028182352-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> A walkthrough of the most common statistical pitfalls that marketers encounter in CRO testing.
Statistics for CRO - Conversion Conference London from Tom Capper
]]> 1213 7 https://cdn.slidesharecdn.com/ss_thumbnails/final-conversionconference-statistics-151028182352-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-THCapper-48x48.jpg?cb=1737420855 www.tcapper.co.uk/ https://cdn.slidesharecdn.com/ss_thumbnails/mozcon2023tomcapper-finalperhaps-250121010234-07a7b503-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/mozcon-2023-tom-capper-the-serp-is-dead-long-live-the-serp/274997410 MozCon 2023 Tom Capper... https://cdn.slidesharecdn.com/ss_thumbnails/seodayfeb2023-coreupdatesgooglesdirectionin2023-230426130517-d2b3257b-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/seoday-feb-2023-core-updates-googles-direction-in-2023/257576717 SEODay Feb 2023 - Core... https://cdn.slidesharecdn.com/ss_thumbnails/tomcappersmxmunichfinal-230327142800-c8f19579-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/tom-capper-smx-munich-googles-defence-against-the-ai-onslaught/256899128 Tom Capper — SMX Munic...