�ݺ�ߣshows by User: TMTYL

�ݺ�ߣshows by User: TMTYL / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: TMTYL / Mon, 23 Jul 2012 14:49:35 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: TMTYL Global Brands vs Global Celebs: Who's the Smarter Marketer? /slideshow/global-brands-vs-global-celebs-whos-the-smarter-marketer/13731710 finalbuild-whosthesmartermarketer-120723144936-phpapp01
As globalisation and digitalisation continue to break down the barriers between cultures and geographies we're seeing a rapid rise in global brands, but also in true global celebrities. Celebrities, for better or worse, are brands in their own right and they operate in areas that are passion points for consumers and frequently leverage immense social currency. Omar Epps, who plays Dr Eric Foreman on the global TV hit House, joins SapientNitro to explore the way celebrities are leveraging cutting-edge marketing techniques and leading in adoption of new digital platforms such as Pinterest, Instragram, or Beeyoo. Global brands can learn from global celebrities to be more effective, but can global celebrities learn from global marketers? Our open dialogue debate the strategies and communication tactics adopted by both global marketers and celebrities while sharing some of our experiences and insights around supporting global brands. Can 'brand purpose' compete with 'celebrity brands' or do they exist in harmony? Who's the smarter marketer? In asking who is winning consumer interest we will explore the differences to find new ways to reach consumers, build brands, and drive sales.]]>
As globalisation and digitalisation continue to break down the barriers between cultures and geographies we're seeing a rapid rise in global brands, but also in true global celebrities. Celebrities, for better or worse, are brands in their own right and they operate in areas that are passion points for consumers and frequently leverage immense social currency. Omar Epps, who plays Dr Eric Foreman on the global TV hit House, joins SapientNitro to explore the way celebrities are leveraging cutting-edge marketing techniques and leading in adoption of new digital platforms such as Pinterest, Instragram, or Beeyoo. Global brands can learn from global celebrities to be more effective, but can global celebrities learn from global marketers? Our open dialogue debate the strategies and communication tactics adopted by both global marketers and celebrities while sharing some of our experiences and insights around supporting global brands. Can 'brand purpose' compete with 'celebrity brands' or do they exist in harmony? Who's the smarter marketer? In asking who is winning consumer interest we will explore the differences to find new ways to reach consumers, build brands, and drive sales.]]> Mon, 23 Jul 2012 14:49:35 GMT /slideshow/global-brands-vs-global-celebs-whos-the-smarter-marketer/13731710 TMTYL@slideshare.net(TMTYL) Global Brands vs Global Celebs: Who's the Smarter Marketer? TMTYL As globalisation and digitalisation continue to break down the barriers between cultures and geographies we're seeing a rapid rise in global brands, but also in true global celebrities. Celebrities, for better or worse, are brands in their own right and they operate in areas that are passion points for consumers and frequently leverage immense social currency. Omar Epps, who plays Dr Eric Foreman on the global TV hit House, joins SapientNitro to explore the way celebrities are leveraging cutting-edge marketing techniques and leading in adoption of new digital platforms such as Pinterest, Instragram, or Beeyoo. Global brands can learn from global celebrities to be more effective, but can global celebrities learn from global marketers? Our open dialogue debate the strategies and communication tactics adopted by both global marketers and celebrities while sharing some of our experiences and insights around supporting global brands. Can 'brand purpose' compete with 'celebrity brands' or do they exist in harmony? Who's the smarter marketer? In asking who is winning consumer interest we will explore the differences to find new ways to reach consumers, build brands, and drive sales. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/finalbuild-whosthesmartermarketer-120723144936-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> As globalisation and digitalisation continue to break down the barriers between cultures and geographies we're seeing a rapid rise in global brands, but also in true global celebrities. Celebrities, for better or worse, are brands in their own right and they operate in areas that are passion points for consumers and frequently leverage immense social currency. Omar Epps, who plays Dr Eric Foreman on the global TV hit House, joins SapientNitro to explore the way celebrities are leveraging cutting-edge marketing techniques and leading in adoption of new digital platforms such as Pinterest, Instragram, or Beeyoo. Global brands can learn from global celebrities to be more effective, but can global celebrities learn from global marketers? Our open dialogue debate the strategies and communication tactics adopted by both global marketers and celebrities while sharing some of our experiences and insights around supporting global brands. Can 'brand purpose' compete with 'celebrity brands' or do they exist in harmony? Who's the smarter marketer? In asking who is winning consumer interest we will explore the differences to find new ways to reach consumers, build brands, and drive sales.

Global Brands vs Global Celebs: Who's the Smarter Marketer? from Freddie Laker

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1 China - Will It Redefine Our Digital Landscape? (SXSW Presentation) /slideshow/china-will-it-redefine-our-digital-landscape/12180735 china-willitredefineourdigitallandscape-final-120327143041-phpapp02
This is a audio recording of my presentation at SXSW 2012. It includes the questions and answers section at the end so the total running time is actually around 35 minutes excluding the Q&A. I had a blast presenting that day so I hope you enjoy the content as much as I enjoyed creating it.]]>
This is a audio recording of my presentation at SXSW 2012. It includes the questions and answers section at the end so the total running time is actually around 35 minutes excluding the Q&A. I had a blast presenting that day so I hope you enjoy the content as much as I enjoyed creating it.]]> Tue, 27 Mar 2012 14:30:39 GMT /slideshow/china-will-it-redefine-our-digital-landscape/12180735 TMTYL@slideshare.net(TMTYL) China - Will It Redefine Our Digital Landscape? (SXSW Presentation) TMTYL This is a audio recording of my presentation at SXSW 2012. It includes the questions and answers section at the end so the total running time is actually around 35 minutes excluding the Q&A. I had a blast presenting that day so I hope you enjoy the content as much as I enjoyed creating it. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/china-willitredefineourdigitallandscape-final-120327143041-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> This is a audio recording of my presentation at SXSW 2012. It includes the questions and answers section at the end so the total running time is actually around 35 minutes excluding the Q&A. I had a blast presenting that day so I hope you enjoy the content as much as I enjoyed creating it.

China - Will It Redefine Our Digital Landscape? (SXSW Presentation) from Freddie Laker

]]> 19314 67 https://cdn.slidesharecdn.com/ss_thumbnails/china-willitredefineourdigitallandscape-final-120327143041-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post

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1 Social Media 2012 - Future Predictions /slideshow/social-media-2012-master/3605826 socialmedia2012master-100331134856-phpapp01
A look at Social Media in 2012. ***Please note this deck was created in 2010****]]>
A look at Social Media in 2012. ***Please note this deck was created in 2010****]]> Wed, 31 Mar 2010 13:48:46 GMT /slideshow/social-media-2012-master/3605826 TMTYL@slideshare.net(TMTYL) Social Media 2012 - Future Predictions TMTYL A look at Social Media in 2012. ***Please note this deck was created in 2010**** <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/socialmedia2012master-100331134856-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> A look at Social Media in 2012. ***Please note this deck was created in 2010****

Social Media 2012 - Future Predictions from Freddie Laker

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1 https://cdn.slidesharecdn.com/profile-photo-TMTYL-48x48.jpg?cb=1593820351 Entrepreneur with a healthy disregard for the impossible. www.chameleoncollective.com https://cdn.slidesharecdn.com/ss_thumbnails/finalbuild-whosthesmartermarketer-120723144936-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/global-brands-vs-global-celebs-whos-the-smarter-marketer/13731710 Global Brands vs Globa... https://cdn.slidesharecdn.com/ss_thumbnails/china-willitredefineourdigitallandscape-final-120327143041-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/china-will-it-redefine-our-digital-landscape/12180735 China - Will It Redef... https://cdn.slidesharecdn.com/ss_thumbnails/socialmedia2012master-100331134856-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/social-media-2012-master/3605826 Social Media 2012 - Fu...