�ݺ�ߣshows by User: TNSGlobal

�ݺ�ߣshows by User: TNSGlobal / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: TNSGlobal / Tue, 23 Jun 2015 16:05:32 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: TNSGlobal Making me.gov happen /slideshow/ia-ps-makingmegovhappenaw/49743032 iapsmakingme-150623160532-lva1-app6891
We’re entering a new era of digital government that could transform how citizens feel about their state. Here’s what research needs to do, to make it happen.]]>
We’re entering a new era of digital government that could transform how citizens feel about their state. Here’s what research needs to do, to make it happen.]]> Tue, 23 Jun 2015 16:05:32 GMT /slideshow/ia-ps-makingmegovhappenaw/49743032 TNSGlobal@slideshare.net(TNSGlobal) Making me.gov happen TNSGlobal We’re entering a new era of digital government that could transform how citizens feel about their state. Here’s what research needs to do, to make it happen. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/iapsmakingme-150623160532-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds" /> We’re entering a new era of digital government that could transform how citizens feel about their state. Here’s what research needs to do, to make it happen.

Making me.gov happen from TNS

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1 Bridging the divide between brand and shopper marketing /slideshow/ia-csj-bridgingthegapaw/49724012 iacsjbridgingthegapaw-150623084649-lva1-app6892
A new approach to mapping the shopper journey can drive more meaningful integration between brand and shopper marketing, and ensure brand equity translates into sales more effectively. We reveal the four principles that can connect your marketing strategy to what really drives buying decisions.]]>
A new approach to mapping the shopper journey can drive more meaningful integration between brand and shopper marketing, and ensure brand equity translates into sales more effectively. We reveal the four principles that can connect your marketing strategy to what really drives buying decisions.]]> Tue, 23 Jun 2015 08:46:49 GMT /slideshow/ia-csj-bridgingthegapaw/49724012 TNSGlobal@slideshare.net(TNSGlobal) Bridging the divide between brand and shopper marketing TNSGlobal A new approach to mapping the shopper journey can drive more meaningful integration between brand and shopper marketing, and ensure brand equity translates into sales more effectively. We reveal the four principles that can connect your marketing strategy to what really drives buying decisions. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/iacsjbridgingthegapaw-150623084649-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds" /> A new approach to mapping the shopper journey can drive more meaningful integration between brand and shopper marketing, and ensure brand equity translates into sales more effectively. We reveal the four principles that can connect your marketing strategy to what really drives buying decisions.

Bridging the divide between brand and shopper marketing from TNS

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1 Getting to know the giant of Africa: opportunities for brands in Nigeria /slideshow/getting-to-know-the-giant-of-africa-aw/46775875 iagettingtoknowthegiantofafricaaw-150408104823-conversion-gate01
It’s the largest economy in Africa and one of the fastest-growing on earth, but how well do you really know Nigeria? Here’s our summary of the key opportunities.]]>
It’s the largest economy in Africa and one of the fastest-growing on earth, but how well do you really know Nigeria? Here’s our summary of the key opportunities.]]> Wed, 08 Apr 2015 10:48:23 GMT /slideshow/getting-to-know-the-giant-of-africa-aw/46775875 TNSGlobal@slideshare.net(TNSGlobal) Getting to know the giant of Africa: opportunities for brands in Nigeria TNSGlobal It’s the largest economy in Africa and one of the fastest-growing on earth, but how well do you really know Nigeria? Here’s our summary of the key opportunities. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/iagettingtoknowthegiantofafricaaw-150408104823-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds" /> It’s the largest economy in Africa and one of the fastest-growing on earth, but how well do you really know Nigeria? Here’s our summary of the key opportunities.

Getting to know the giant of Africa: opportunities for brands in Nigeria from TNS

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1 Get ready for a resurgent Thailand /slideshow/tns-challengerbrandsmustcapitalise/44723327 tns-challenger-brands-must-capitalise-150216043909-conversion-gate02
Consumer confidence is rebounding in Southeast Asia’s second-largest economy. We’ve got the essential strategies for brands looking to align themselves with a positive national mood.]]>
Consumer confidence is rebounding in Southeast Asia’s second-largest economy. We’ve got the essential strategies for brands looking to align themselves with a positive national mood.]]> Mon, 16 Feb 2015 04:39:09 GMT /slideshow/tns-challengerbrandsmustcapitalise/44723327 TNSGlobal@slideshare.net(TNSGlobal) Get ready for a resurgent Thailand TNSGlobal Consumer confidence is rebounding in Southeast Asia’s second-largest economy. We’ve got the essential strategies for brands looking to align themselves with a positive national mood. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/tns-challenger-brands-must-capitalise-150216043909-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Consumer confidence is rebounding in Southeast Asia’s second-largest economy. We’ve got the essential strategies for brands looking to align themselves with a positive national mood.

Get ready for a resurgent Thailand from TNS

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1 Transform results by focusing on receptive audiences /slideshow/tns-yourdigitalcampaignfellflatnowwhat/44722928 tns-your-digital-campaign-fell-flat-now-what-150216042801-conversion-gate02
The best ad in the world won’t deliver results if it can’t reach those likely to buy its product. A future-focused approach to identifying receptive audiences is delivering results where traditional targeting has failed.]]>
The best ad in the world won’t deliver results if it can’t reach those likely to buy its product. A future-focused approach to identifying receptive audiences is delivering results where traditional targeting has failed.]]> Mon, 16 Feb 2015 04:28:01 GMT /slideshow/tns-yourdigitalcampaignfellflatnowwhat/44722928 TNSGlobal@slideshare.net(TNSGlobal) Transform results by focusing on receptive audiences TNSGlobal The best ad in the world won’t deliver results if it can’t reach those likely to buy its product. A future-focused approach to identifying receptive audiences is delivering results where traditional targeting has failed. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/tns-your-digital-campaign-fell-flat-now-what-150216042801-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds" /> The best ad in the world won’t deliver results if it can’t reach those likely to buy its product. A future-focused approach to identifying receptive audiences is delivering results where traditional targeting has failed.

Transform results by focusing on receptive audiences from TNS

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1 The paradox of protocols /slideshow/tns-theparadoxofprotocols/42758800 tns-the-paradox-of-protocols-141216082845-conversion-gate02
The global research programmes that deliver the best value are not the most standardised - and they are not usually the most elaborate. Learn how brands have created strong, flexible protocols by focusing on shorter, smarter surveys, local engagement and active leadership at the centre.]]>
The global research programmes that deliver the best value are not the most standardised - and they are not usually the most elaborate. Learn how brands have created strong, flexible protocols by focusing on shorter, smarter surveys, local engagement and active leadership at the centre.]]> Tue, 16 Dec 2014 08:28:45 GMT /slideshow/tns-theparadoxofprotocols/42758800 TNSGlobal@slideshare.net(TNSGlobal) The paradox of protocols TNSGlobal The global research programmes that deliver the best value are not the most standardised - and they are not usually the most elaborate. Learn how brands have created strong, flexible protocols by focusing on shorter, smarter surveys, local engagement and active leadership at the centre. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/tns-the-paradox-of-protocols-141216082845-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds" /> The global research programmes that deliver the best value are not the most standardised - and they are not usually the most elaborate. Learn how brands have created strong, flexible protocols by focusing on shorter, smarter surveys, local engagement and active leadership at the centre.

The paradox of protocols from TNS

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1 Market in focus: Mexico /slideshow/tns-marketinfocusmexico/42758797 tns-market-in-focus-mexico-141216082842-conversion-gate02
Jorge Vargas, CEO of TNS Mexico, reveals how a national campaign against obesity is creating new challenges and opportunities for brands.]]>
Jorge Vargas, CEO of TNS Mexico, reveals how a national campaign against obesity is creating new challenges and opportunities for brands.]]> Tue, 16 Dec 2014 08:28:42 GMT /slideshow/tns-marketinfocusmexico/42758797 TNSGlobal@slideshare.net(TNSGlobal) Market in focus: Mexico TNSGlobal Jorge Vargas, CEO of TNS Mexico, reveals how a national campaign against obesity is creating new challenges and opportunities for brands. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/tns-market-in-focus-mexico-141216082842-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Jorge Vargas, CEO of TNS Mexico, reveals how a national campaign against obesity is creating new challenges and opportunities for brands.

Market in focus: Mexico from TNS

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1 What does it take to be a hero /slideshow/tns-whatdoesittaketobeahero/40597453 tns-what-does-it-take-to-be-a-hero-141022101001-conversion-gate02
It's a universal archetype that dominates the human consciousness and occupies an emotional space many brands aspire to. But taking on the Hero role demands a very different approach in different markets. We present the essential playbook for would-be Heroes. ]]>
It's a universal archetype that dominates the human consciousness and occupies an emotional space many brands aspire to. But taking on the Hero role demands a very different approach in different markets. We present the essential playbook for would-be Heroes. ]]> Wed, 22 Oct 2014 10:10:01 GMT /slideshow/tns-whatdoesittaketobeahero/40597453 TNSGlobal@slideshare.net(TNSGlobal) What does it take to be a hero TNSGlobal It's a universal archetype that dominates the human consciousness and occupies an emotional space many brands aspire to. But taking on the Hero role demands a very different approach in different markets. We present the essential playbook for would-be Heroes. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/tns-what-does-it-take-to-be-a-hero-141022101001-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds" /> It's a universal archetype that dominates the human consciousness and occupies an emotional space many brands aspire to. But taking on the Hero role demands a very different approach in different markets. We present the essential playbook for would-be Heroes.

What does it take to be a hero from TNS

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1 Marketers: the future is ready for you now /slideshow/tns-marketersthefutureisreadyforyounow/40531092 tns-marketers-the-future-is-ready-for-you-now-141021040216-conversion-gate01
Extensive research from TNS proves that social media and search data can accurately predict the results of brand tracker surveys months in advance. The implications for market research are enormous.]]>
Extensive research from TNS proves that social media and search data can accurately predict the results of brand tracker surveys months in advance. The implications for market research are enormous.]]> Tue, 21 Oct 2014 04:02:16 GMT /slideshow/tns-marketersthefutureisreadyforyounow/40531092 TNSGlobal@slideshare.net(TNSGlobal) Marketers: the future is ready for you now TNSGlobal Extensive research from TNS proves that social media and search data can accurately predict the results of brand tracker surveys months in advance. The implications for market research are enormous. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/tns-marketers-the-future-is-ready-for-you-now-141021040216-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Extensive research from TNS proves that social media and search data can accurately predict the results of brand tracker surveys months in advance. The implications for market research are enormous.

Marketers: the future is ready for you now from TNS

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1 Traditional Trade’s gatekeepers /slideshow/traditional-trades-gatekeepers/40530305 tns-traditional-trades-gatekeepers-141021034221-conversion-gate01
Brands cannot succeed at traditional trade without engaging the shopkeepers who control almost every aspect of it. We present a framework for understanding the motivations of traditional trade’s gatekeepers – and influencing their decisions.]]>
Brands cannot succeed at traditional trade without engaging the shopkeepers who control almost every aspect of it. We present a framework for understanding the motivations of traditional trade’s gatekeepers – and influencing their decisions.]]> Tue, 21 Oct 2014 03:42:21 GMT /slideshow/traditional-trades-gatekeepers/40530305 TNSGlobal@slideshare.net(TNSGlobal) Traditional Trade’s gatekeepers TNSGlobal Brands cannot succeed at traditional trade without engaging the shopkeepers who control almost every aspect of it. We present a framework for understanding the motivations of traditional trade’s gatekeepers – and influencing their decisions. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/tns-traditional-trades-gatekeepers-141021034221-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Brands cannot succeed at traditional trade without engaging the shopkeepers who control almost every aspect of it. We present a framework for understanding the motivations of traditional trade’s gatekeepers – and influencing their decisions.

Traditional Trade’s gatekeepers from TNS

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1 What could politics learn from brands? /slideshow/what-could-politics-learn-from-brands/39189855 tns-what-could-politics-learn-from-brands-140917065954-phpapp02
Like most businesses, political players want to increase their slice of the available market – and like most businesses, they can only do so through proper, contextual understanding.]]>
Like most businesses, political players want to increase their slice of the available market – and like most businesses, they can only do so through proper, contextual understanding.]]> Wed, 17 Sep 2014 06:59:54 GMT /slideshow/what-could-politics-learn-from-brands/39189855 TNSGlobal@slideshare.net(TNSGlobal) What could politics learn from brands? TNSGlobal Like most businesses, political players want to increase their slice of the available market – and like most businesses, they can only do so through proper, contextual understanding. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/tns-what-could-politics-learn-from-brands-140917065954-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Like most businesses, political players want to increase their slice of the available market – and like most businesses, they can only do so through proper, contextual understanding.

What could politics learn from brands? from TNS

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1 The truth about mobiles and shopping /slideshow/tns-thetruthaboutmobilesandshopping/39187431 tns-the-truth-about-mobiles-and-shopping-140917054922-phpapp01
A groundbreaking study by TNS proves that mobile apps are not disrupting purchases in anything like the numbers that previous research suggests. Far from being threatened by mobile, retailers are in the best position to take advantage of it.]]>
A groundbreaking study by TNS proves that mobile apps are not disrupting purchases in anything like the numbers that previous research suggests. Far from being threatened by mobile, retailers are in the best position to take advantage of it.]]> Wed, 17 Sep 2014 05:49:22 GMT /slideshow/tns-thetruthaboutmobilesandshopping/39187431 TNSGlobal@slideshare.net(TNSGlobal) The truth about mobiles and shopping TNSGlobal A groundbreaking study by TNS proves that mobile apps are not disrupting purchases in anything like the numbers that previous research suggests. Far from being threatened by mobile, retailers are in the best position to take advantage of it. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/tns-the-truth-about-mobiles-and-shopping-140917054922-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> A groundbreaking study by TNS proves that mobile apps are not disrupting purchases in anything like the numbers that previous research suggests. Far from being threatened by mobile, retailers are in the best position to take advantage of it.

The truth about mobiles and shopping from TNS

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1 The language of emotion /slideshow/the-language-of-emotion/38169818 tns-the-language-of-emotion-140820063641-phpapp01
From Disney princesses to Dove, metaphor is a powerfully emotive tool for marketers. But it’s vital for brands to understand how the meaning of their metaphors changes between cultures. ]]>
From Disney princesses to Dove, metaphor is a powerfully emotive tool for marketers. But it’s vital for brands to understand how the meaning of their metaphors changes between cultures. ]]> Wed, 20 Aug 2014 06:36:40 GMT /slideshow/the-language-of-emotion/38169818 TNSGlobal@slideshare.net(TNSGlobal) The language of emotion TNSGlobal From Disney princesses to Dove, metaphor is a powerfully emotive tool for marketers. But it’s vital for brands to understand how the meaning of their metaphors changes between cultures. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/tns-the-language-of-emotion-140820063641-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> From Disney princesses to Dove, metaphor is a powerfully emotive tool for marketers. But it’s vital for brands to understand how the meaning of their metaphors changes between cultures.

The language of emotion from TNS

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1 Closing the eCommerce gap /slideshow/tns-closingtheecommercegap/38169573 tns-closing-the-ecommerce-gap-140820062800-phpapp02
Brands and retailers alike should be demanding more from online sales. Connected Life reveals the barriers to eCommerce fulfilling its potential – and shows how marketers can overcome them.]]>
Brands and retailers alike should be demanding more from online sales. Connected Life reveals the barriers to eCommerce fulfilling its potential – and shows how marketers can overcome them.]]> Wed, 20 Aug 2014 06:28:00 GMT /slideshow/tns-closingtheecommercegap/38169573 TNSGlobal@slideshare.net(TNSGlobal) Closing the eCommerce gap TNSGlobal Brands and retailers alike should be demanding more from online sales. Connected Life reveals the barriers to eCommerce fulfilling its potential – and shows how marketers can overcome them. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/tns-closing-the-ecommerce-gap-140820062800-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Brands and retailers alike should be demanding more from online sales. Connected Life reveals the barriers to eCommerce fulfilling its potential – and shows how marketers can overcome them.

Closing the eCommerce gap from TNS

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1 The dark days are over: it’s time to meet the new Cambodia /slideshow/tns-thedarkdaysareoverindonesia/38020848 tns-the-dark-days-are-over-indonesia-140815054403-phpapp02
Nestled between Vietnam and Thailand on the Indochina Peninsula, Cambodia is often overlooked in favour of its wealthier neighbours. The country’s history has also cast a shadow over how it is perceived by the rest of the world, and with good reason. The genocide led by Pol Pot’s Khmer Rouge regime in the 1970s resulted in the deaths of an estimated 25% of the population, including many of the intellectual elite.]]>
Nestled between Vietnam and Thailand on the Indochina Peninsula, Cambodia is often overlooked in favour of its wealthier neighbours. The country’s history has also cast a shadow over how it is perceived by the rest of the world, and with good reason. The genocide led by Pol Pot’s Khmer Rouge regime in the 1970s resulted in the deaths of an estimated 25% of the population, including many of the intellectual elite.]]> Fri, 15 Aug 2014 05:44:03 GMT /slideshow/tns-thedarkdaysareoverindonesia/38020848 TNSGlobal@slideshare.net(TNSGlobal) The dark days are over: it’s time to meet the new Cambodia TNSGlobal Nestled between Vietnam and Thailand on the Indochina Peninsula, Cambodia is often overlooked in favour of its wealthier neighbours. The country’s history has also cast a shadow over how it is perceived by the rest of the world, and with good reason. The genocide led by Pol Pot’s Khmer Rouge regime in the 1970s resulted in the deaths of an estimated 25% of the population, including many of the intellectual elite. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/tns-the-dark-days-are-over-indonesia-140815054403-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Nestled between Vietnam and Thailand on the Indochina Peninsula, Cambodia is often overlooked in favour of its wealthier neighbours. The country’s history has also cast a shadow over how it is perceived by the rest of the world, and with good reason. The genocide led by Pol Pot’s Khmer Rouge regime in the 1970s resulted in the deaths of an estimated 25% of the population, including many of the intellectual elite.

The dark days are over: it’s time to meet the new Cambodia from TNS

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1 Why mobile-first design is just the start /slideshow/tns-whymobilefirstdesignisjustthestart/37279554 tns-why-mobile-first-design-is-just-the-start-140723073356-phpapp01
It’s a great step forward, but mobile-first design is no substitute for genuinely mobile-centric planning. Here’s how to put your brand at the heart of the handset.]]>
It’s a great step forward, but mobile-first design is no substitute for genuinely mobile-centric planning. Here’s how to put your brand at the heart of the handset.]]> Wed, 23 Jul 2014 07:33:55 GMT /slideshow/tns-whymobilefirstdesignisjustthestart/37279554 TNSGlobal@slideshare.net(TNSGlobal) Why mobile-first design is just the start TNSGlobal It’s a great step forward, but mobile-first design is no substitute for genuinely mobile-centric planning. Here’s how to put your brand at the heart of the handset. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/tns-why-mobile-first-design-is-just-the-start-140723073356-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> It’s a great step forward, but mobile-first design is no substitute for genuinely mobile-centric planning. Here’s how to put your brand at the heart of the handset.

Why mobile-first design is just the start from TNS

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1 How digital markets grow up /TNSGlobal/how-digital-markets-grow-up tns-how-digital-markets-grow-up-140722080238-phpapp02
Digital markets can adopt different personalities as they evolve. Understanding each one is the key to turning media fragmentation into precise communication opportunities.]]>
Digital markets can adopt different personalities as they evolve. Understanding each one is the key to turning media fragmentation into precise communication opportunities.]]> Tue, 22 Jul 2014 08:02:37 GMT /TNSGlobal/how-digital-markets-grow-up TNSGlobal@slideshare.net(TNSGlobal) How digital markets grow up TNSGlobal Digital markets can adopt different personalities as they evolve. Understanding each one is the key to turning media fragmentation into precise communication opportunities. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/tns-how-digital-markets-grow-up-140722080238-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Digital markets can adopt different personalities as they evolve. Understanding each one is the key to turning media fragmentation into precise communication opportunities.

How digital markets grow up from TNS

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1 Demystify the future - see beyond the hype /slideshow/tns-demystifythefutureseebeyondthehype/35838182 tns-demystify-the-future-see-beyond-the-hype-140613083942-phpapp01
Predicting, managing and profiting from new technologies is one of the most important challenges that business leaders face. It requires them to integrate a hugely diverse range of perspectives in a meaningful way: they must balance the insights of technology specialists with those of consumer experts, they must understand the related technologies that will determine a new launch’s success, and they must predict the moves and motivations of all of the players behind those technologies.]]>
Predicting, managing and profiting from new technologies is one of the most important challenges that business leaders face. It requires them to integrate a hugely diverse range of perspectives in a meaningful way: they must balance the insights of technology specialists with those of consumer experts, they must understand the related technologies that will determine a new launch’s success, and they must predict the moves and motivations of all of the players behind those technologies.]]> Fri, 13 Jun 2014 08:39:42 GMT /slideshow/tns-demystifythefutureseebeyondthehype/35838182 TNSGlobal@slideshare.net(TNSGlobal) Demystify the future - see beyond the hype TNSGlobal Predicting, managing and profiting from new technologies is one of the most important challenges that business leaders face. It requires them to integrate a hugely diverse range of perspectives in a meaningful way: they must balance the insights of technology specialists with those of consumer experts, they must understand the related technologies that will determine a new launch’s success, and they must predict the moves and motivations of all of the players behind those technologies. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/tns-demystify-the-future-see-beyond-the-hype-140613083942-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Predicting, managing and profiting from new technologies is one of the most important challenges that business leaders face. It requires them to integrate a hugely diverse range of perspectives in a meaningful way: they must balance the insights of technology specialists with those of consumer experts, they must understand the related technologies that will determine a new launch’s success, and they must predict the moves and motivations of all of the players behind those technologies.

Demystify the future - see beyond the hype from TNS

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1 Automotive insights: The luxe edition /slideshow/automotive-insights-the-luxe-edition/35735785 tns-auto-insights-the-luxe-edition-140611040319-phpapp02
In the Year of the Horse, there is no letting up in China’s passion for luxury horsepower. Despite concerns over economic slowdowns and government regulations, the number of new manufacturers and new models competing in this sector continues to grow. In ‘Auto insights: the luxe edition’, we’ll take you on a tour of the high-end of the auto market and the changing meaning of luxury itself, including: ]]>
In the Year of the Horse, there is no letting up in China’s passion for luxury horsepower. Despite concerns over economic slowdowns and government regulations, the number of new manufacturers and new models competing in this sector continues to grow. In ‘Auto insights: the luxe edition’, we’ll take you on a tour of the high-end of the auto market and the changing meaning of luxury itself, including: ]]> Wed, 11 Jun 2014 04:03:19 GMT /slideshow/automotive-insights-the-luxe-edition/35735785 TNSGlobal@slideshare.net(TNSGlobal) Automotive insights: The luxe edition TNSGlobal In the Year of the Horse, there is no letting up in China’s passion for luxury horsepower. Despite concerns over economic slowdowns and government regulations, the number of new manufacturers and new models competing in this sector continues to grow. In ‘Auto insights: the luxe edition’, we’ll take you on a tour of the high-end of the auto market and the changing meaning of luxury itself, including: <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/tns-auto-insights-the-luxe-edition-140611040319-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> In the Year of the Horse, there is no letting up in China’s passion for luxury horsepower. Despite concerns over economic slowdowns and government regulations, the number of new manufacturers and new models competing in this sector continues to grow. In ‘Auto insights: the luxe edition’, we’ll take you on a tour of the high-end of the auto market and the changing meaning of luxury itself, including:

Automotive insights: The luxe edition from TNS

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1 Why simply the best isn’t always right /slideshow/tns-whysimplythebestisntalwaysright/34030761 tns-why-simply-the-best-isnt-always-right-140428090747-phpapp02
Good performance alone cannot crack the complex code that governs the strength of your customer relationships and the sustainability of your business. As competition intensifies, it is essential to get smarter about the experiences that matter, and deliver return on the bottom line. ]]>
Good performance alone cannot crack the complex code that governs the strength of your customer relationships and the sustainability of your business. As competition intensifies, it is essential to get smarter about the experiences that matter, and deliver return on the bottom line. ]]> Mon, 28 Apr 2014 09:07:47 GMT /slideshow/tns-whysimplythebestisntalwaysright/34030761 TNSGlobal@slideshare.net(TNSGlobal) Why simply the best isn’t always right TNSGlobal Good performance alone cannot crack the complex code that governs the strength of your customer relationships and the sustainability of your business. As competition intensifies, it is essential to get smarter about the experiences that matter, and deliver return on the bottom line. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/tns-why-simply-the-best-isnt-always-right-140428090747-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Good performance alone cannot crack the complex code that governs the strength of your customer relationships and the sustainability of your business. As competition intensifies, it is essential to get smarter about the experiences that matter, and deliver return on the bottom line.

Why simply the best isn’t always right from TNS

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1 https://cdn.slidesharecdn.com/profile-photo-TNSGlobal-48x48.jpg?cb=1523127291 TNS advises clients on specific growth strategies around new market entry, innovation, brand switching and customer and employee relationships, based on long-established expertise and market-leading solutions. With a presence in over 80 countries, TNS has more conversations with the world’s consumers than anyone else and understands individual human behaviours and attitudes across every cultural, economic and political region of the world. www.tnsglobal.com https://cdn.slidesharecdn.com/ss_thumbnails/iapsmakingme-150623160532-lva1-app6891-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/ia-ps-makingmegovhappenaw/49743032 Making me.gov happen https://cdn.slidesharecdn.com/ss_thumbnails/iacsjbridgingthegapaw-150623084649-lva1-app6892-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/ia-csj-bridgingthegapaw/49724012 Bridging the divide be... https://cdn.slidesharecdn.com/ss_thumbnails/iagettingtoknowthegiantofafricaaw-150408104823-conversion-gate01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/getting-to-know-the-giant-of-africa-aw/46775875 Getting to know the gi...