ºÝºÝߣshows by User: TRGArts / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: TRGArts / Wed, 01 Aug 2018 09:22:38 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: TRGArts TRG Arts on the Impact of Loyalty: Success stories of growth through retention and engagement /slideshow/trg-arts-on-the-impact-of-loyalty-success-stories-of-growth-through-retention-and-engagement/108218650 trgamabreakfastpresentationfinalfinal25july18-180801092238
TRG Arts presentation at the Arts Marketing Association Conference 2018]]>
TRG Arts presentation at the Arts Marketing Association Conference 2018]]> Wed, 01 Aug 2018 09:22:38 GMT /slideshow/trg-arts-on-the-impact-of-loyalty-success-stories-of-growth-through-retention-and-engagement/108218650 TRGArts@slideshare.net(TRGArts) TRG Arts on the Impact of Loyalty: Success stories of growth through retention and engagement TRGArts TRG Arts presentation at the Arts Marketing Association Conference 2018 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/trgamabreakfastpresentationfinalfinal25july18-180801092238-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> TRG Arts presentation at the Arts Marketing Association Conference 2018
TRG Arts on the Impact of Loyalty: Success stories of growth through retention and engagement from TRG Arts
]]> 664 5 https://cdn.slidesharecdn.com/ss_thumbnails/trgamabreakfastpresentationfinalfinal25july18-180801092238-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Rekindling Subscriptions: A Loyalty Love Affair /slideshow/rekindling-subscriptions-a-loyalty-love-affair-108218582/108218582 amabreakoutpresentationdraft17july25finalfinal-180801092133
TRG Arts presentation at the Arts Marketing Association Conference 2018]]>
TRG Arts presentation at the Arts Marketing Association Conference 2018]]> Wed, 01 Aug 2018 09:21:33 GMT /slideshow/rekindling-subscriptions-a-loyalty-love-affair-108218582/108218582 TRGArts@slideshare.net(TRGArts) Rekindling Subscriptions: A Loyalty Love Affair TRGArts TRG Arts presentation at the Arts Marketing Association Conference 2018 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/amabreakoutpresentationdraft17july25finalfinal-180801092133-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> TRG Arts presentation at the Arts Marketing Association Conference 2018
Rekindling Subscriptions: A Loyalty Love Affair from TRG Arts
]]> 468 2 https://cdn.slidesharecdn.com/ss_thumbnails/amabreakoutpresentationdraft17july25finalfinal-180801092133-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Dynamic Pricing is Not Enough: Webinar (April 2018) https://fr.slideshare.net/slideshow/dynamic-pricing-is-not-enough-webinar-april-2018-94464204/94464204 dynamicpricingisnotenough-ukfinalfinal19april2018-180420122552
Aimed at those in marketing, box office and senior leadership working in arts organisations, hear from TRG Arts’ Christina Hill and Stephen Skrypec, plus special guest Claire Murray, Interim Chief Executive Officer, Sheffield Theatres, and learn about our three-pronged strategy for pricing and demand management. Copyright TRG Arts, April 2018]]>
Aimed at those in marketing, box office and senior leadership working in arts organisations, hear from TRG Arts’ Christina Hill and Stephen Skrypec, plus special guest Claire Murray, Interim Chief Executive Officer, Sheffield Theatres, and learn about our three-pronged strategy for pricing and demand management. Copyright TRG Arts, April 2018]]> Fri, 20 Apr 2018 12:25:52 GMT https://fr.slideshare.net/slideshow/dynamic-pricing-is-not-enough-webinar-april-2018-94464204/94464204 TRGArts@slideshare.net(TRGArts) Dynamic Pricing is Not Enough: Webinar (April 2018) TRGArts Aimed at those in marketing, box office and senior leadership working in arts organisations, hear from TRG Arts’ Christina Hill and Stephen Skrypec, plus special guest Claire Murray, Interim Chief Executive Officer, Sheffield Theatres, and learn about our three-pronged strategy for pricing and demand management. Copyright TRG Arts, April 2018 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/dynamicpricingisnotenough-ukfinalfinal19april2018-180420122552-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Aimed at those in marketing, box office and senior leadership working in arts organisations, hear from TRG Arts’ Christina Hill and Stephen Skrypec, plus special guest Claire Murray, Interim Chief Executive Officer, Sheffield Theatres, and learn about our three-pronged strategy for pricing and demand management. Copyright TRG Arts, April 2018
from TRG Arts
]]> 632 2 https://cdn.slidesharecdn.com/ss_thumbnails/dynamicpricingisnotenough-ukfinalfinal19april2018-180420122552-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 2018 Holiday Season Postmortem with Keri Mesropov /slideshow/2018-holiday-season-postmortem-with-keri-mesropov/89106583 2018holidayseasonpostmortemwkeriv5ss-180227193720
In this virtual discussion group, VP of Client Services, Keri Mesropov guides a panel of TRG Arts experts through Holiday Season sales trends across the United States, Canada, and United Kingdom. Holiday programming can make up 60% or more of ticket revenue annually, how are you optimizing this annual cash-cow? Keri and her team answer all of your questions so you can maximize your holiday sales this year. ]]>
In this virtual discussion group, VP of Client Services, Keri Mesropov guides a panel of TRG Arts experts through Holiday Season sales trends across the United States, Canada, and United Kingdom. Holiday programming can make up 60% or more of ticket revenue annually, how are you optimizing this annual cash-cow? Keri and her team answer all of your questions so you can maximize your holiday sales this year. ]]> Tue, 27 Feb 2018 19:37:20 GMT /slideshow/2018-holiday-season-postmortem-with-keri-mesropov/89106583 TRGArts@slideshare.net(TRGArts) 2018 Holiday Season Postmortem with Keri Mesropov TRGArts In this virtual discussion group, VP of Client Services, Keri Mesropov guides a panel of TRG Arts experts through Holiday Season sales trends across the United States, Canada, and United Kingdom. Holiday programming can make up 60% or more of ticket revenue annually, how are you optimizing this annual cash-cow? Keri and her team answer all of your questions so you can maximize your holiday sales this year. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2018holidayseasonpostmortemwkeriv5ss-180227193720-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> In this virtual discussion group, VP of Client Services, Keri Mesropov guides a panel of TRG Arts experts through Holiday Season sales trends across the United States, Canada, and United Kingdom. Holiday programming can make up 60% or more of ticket revenue annually, how are you optimizing this annual cash-cow? Keri and her team answer all of your questions so you can maximize your holiday sales this year.
2018 Holiday Season Postmortem with Keri Mesropov from TRG Arts
]]> 242 1 https://cdn.slidesharecdn.com/ss_thumbnails/2018holidayseasonpostmortemwkeriv5ss-180227193720-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Sharing Data Across Communities /slideshow/sharing-data-across-communities/82116062 communitynetworksammcpresentationfinal002-171115171732
What happens when communities come together around data? As membership leaders consider how to best attract new visitors and members, information on how the wider community engages with arts and cultural organizations becomes particularly relevant. Learn how leaders in the membership field leverage shared data to find the highest-ROI prospects and how trading patron data makes the entire arts ecosystem stronger. Join experts from Jazz at Lincoln Center, MOHAI, and TRG Arts to discuss and discover the power of community data.]]>
What happens when communities come together around data? As membership leaders consider how to best attract new visitors and members, information on how the wider community engages with arts and cultural organizations becomes particularly relevant. Learn how leaders in the membership field leverage shared data to find the highest-ROI prospects and how trading patron data makes the entire arts ecosystem stronger. Join experts from Jazz at Lincoln Center, MOHAI, and TRG Arts to discuss and discover the power of community data.]]> Wed, 15 Nov 2017 17:17:32 GMT /slideshow/sharing-data-across-communities/82116062 TRGArts@slideshare.net(TRGArts) Sharing Data Across Communities TRGArts What happens when communities come together around data? As membership leaders consider how to best attract new visitors and members, information on how the wider community engages with arts and cultural organizations becomes particularly relevant. Learn how leaders in the membership field leverage shared data to find the highest-ROI prospects and how trading patron data makes the entire arts ecosystem stronger. Join experts from Jazz at Lincoln Center, MOHAI, and TRG Arts to discuss and discover the power of community data. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/communitynetworksammcpresentationfinal002-171115171732-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> What happens when communities come together around data? As membership leaders consider how to best attract new visitors and members, information on how the wider community engages with arts and cultural organizations becomes particularly relevant. Learn how leaders in the membership field leverage shared data to find the highest-ROI prospects and how trading patron data makes the entire arts ecosystem stronger. Join experts from Jazz at Lincoln Center, MOHAI, and TRG Arts to discuss and discover the power of community data.
Sharing Data Across Communities from TRG Arts
]]> 474 2 https://cdn.slidesharecdn.com/ss_thumbnails/communitynetworksammcpresentationfinal002-171115171732-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 2017 Key Metrics for Arts Organizations /slideshow/2017-key-metrics-for-arts-organizations/82080794 trgnampconference2017finalpostme-171115000714
Originally presented at the 2017 NAMP Conference. Have arts leaders increased the loyalty of their patrons in recent years? TRG Arts is the longest-standing aggregator of loyalty metrics in the arts industry and has recently refreshed its aggregated Patron Loyalty Index. In this presentation, we’ll describe the ways patrons are behaving in terms of their recency, frequency, monetary investment and growth over time, across transactions in single tickets, membership, subscription and donation.]]>
Originally presented at the 2017 NAMP Conference. Have arts leaders increased the loyalty of their patrons in recent years? TRG Arts is the longest-standing aggregator of loyalty metrics in the arts industry and has recently refreshed its aggregated Patron Loyalty Index. In this presentation, we’ll describe the ways patrons are behaving in terms of their recency, frequency, monetary investment and growth over time, across transactions in single tickets, membership, subscription and donation.]]> Wed, 15 Nov 2017 00:07:14 GMT /slideshow/2017-key-metrics-for-arts-organizations/82080794 TRGArts@slideshare.net(TRGArts) 2017 Key Metrics for Arts Organizations TRGArts Originally presented at the 2017 NAMP Conference. Have arts leaders increased the loyalty of their patrons in recent years? TRG Arts is the longest-standing aggregator of loyalty metrics in the arts industry and has recently refreshed its aggregated Patron Loyalty Index. In this presentation, we’ll describe the ways patrons are behaving in terms of their recency, frequency, monetary investment and growth over time, across transactions in single tickets, membership, subscription and donation. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/trgnampconference2017finalpostme-171115000714-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Originally presented at the 2017 NAMP Conference. Have arts leaders increased the loyalty of their patrons in recent years? TRG Arts is the longest-standing aggregator of loyalty metrics in the arts industry and has recently refreshed its aggregated Patron Loyalty Index. In this presentation, we’ll describe the ways patrons are behaving in terms of their recency, frequency, monetary investment and growth over time, across transactions in single tickets, membership, subscription and donation.
2017 Key Metrics for Arts Organizations from TRG Arts
]]> 1298 5 https://cdn.slidesharecdn.com/ss_thumbnails/trgnampconference2017finalpostme-171115000714-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Dynamic pricing is not enough final-for slideshare https://fr.slideshare.net/slideshow/dynamic-pricing-is-not-enough-finalfor-slideshare/77313143 dynamicpricingisnotenough-final-forslideshare-170627200557
]]>
]]> Tue, 27 Jun 2017 20:05:57 GMT https://fr.slideshare.net/slideshow/dynamic-pricing-is-not-enough-finalfor-slideshare/77313143 TRGArts@slideshare.net(TRGArts) Dynamic pricing is not enough final-for slideshare TRGArts <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/dynamicpricingisnotenough-final-forslideshare-170627200557-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
from TRG Arts
]]> 708 4 https://cdn.slidesharecdn.com/ss_thumbnails/dynamicpricingisnotenough-final-forslideshare-170627200557-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Artistic Programming by the Numbers: A KC Rep Case Study /slideshow/artistic-programming-by-the-numbers-a-kc-rep-case-study/76869816 2017-170612145626
One of the biggest challenges for theatre leaders lies in perfecting the balance between commercially popular and artistically ambitious plays. In 2014, Kansas City Repertory Theatre was at a crossroads with programming choices, finding it difficult to grow new audiences and cultivate their current loyal supporters. The artistic and executive director decided to do something quite radical: quantify the impact of programming on audience development. Some of the questions they asked were: Which genres grow new audiences? Which deepen current loyalty? Which plays encourage and discourage repeat attendance? Does venue impact audience behavior? How are factors like per-ticket spend impacted?  Learn what the data said about different artistic genres and the types of audiences it attracted, how KC Rep used the data as inspiration for their new Creative Future Fund, and the results they’ve seen in the following three years in audience and revenue numbers. This presentation was made at the 2017 Theatre Communications Group Conference. ]]>
One of the biggest challenges for theatre leaders lies in perfecting the balance between commercially popular and artistically ambitious plays. In 2014, Kansas City Repertory Theatre was at a crossroads with programming choices, finding it difficult to grow new audiences and cultivate their current loyal supporters. The artistic and executive director decided to do something quite radical: quantify the impact of programming on audience development. Some of the questions they asked were: Which genres grow new audiences? Which deepen current loyalty? Which plays encourage and discourage repeat attendance? Does venue impact audience behavior? How are factors like per-ticket spend impacted?  Learn what the data said about different artistic genres and the types of audiences it attracted, how KC Rep used the data as inspiration for their new Creative Future Fund, and the results they’ve seen in the following three years in audience and revenue numbers. This presentation was made at the 2017 Theatre Communications Group Conference. ]]> Mon, 12 Jun 2017 14:56:25 GMT /slideshow/artistic-programming-by-the-numbers-a-kc-rep-case-study/76869816 TRGArts@slideshare.net(TRGArts) Artistic Programming by the Numbers: A KC Rep Case Study TRGArts One of the biggest challenges for theatre leaders lies in perfecting the balance between commercially popular and artistically ambitious plays. In 2014, Kansas City Repertory Theatre was at a crossroads with programming choices, finding it difficult to grow new audiences and cultivate their current loyal supporters. The artistic and executive director decided to do something quite radical: quantify the impact of programming on audience development. Some of the questions they asked were: Which genres grow new audiences? Which deepen current loyalty? Which plays encourage and discourage repeat attendance? Does venue impact audience behavior? How are factors like per-ticket spend impacted?  Learn what the data said about different artistic genres and the types of audiences it attracted, how KC Rep used the data as inspiration for their new Creative Future Fund, and the results they’ve seen in the following three years in audience and revenue numbers. This presentation was made at the 2017 Theatre Communications Group Conference. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2017-170612145626-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> One of the biggest challenges for theatre leaders lies in perfecting the balance between commercially popular and artistically ambitious plays. In 2014, Kansas City Repertory Theatre was at a crossroads with programming choices, finding it difficult to grow new audiences and cultivate their current loyal supporters. The artistic and executive director decided to do something quite radical: quantify the impact of programming on audience development. Some of the questions they asked were: Which genres grow new audiences? Which deepen current loyalty? Which plays encourage and discourage repeat attendance? Does venue impact audience behavior? How are factors like per-ticket spend impacted?  Learn what the data said about different artistic genres and the types of audiences it attracted, how KC Rep used the data as inspiration for their new Creative Future Fund, and the results they’ve seen in the following three years in audience and revenue numbers. This presentation was made at the 2017 Theatre Communications Group Conference.
Artistic Programming by the Numbers: A KC Rep Case Study from TRG Arts
]]> 856 11 https://cdn.slidesharecdn.com/ss_thumbnails/2017-170612145626-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Data Skills: What you and your staff need to know in 2017 /slideshow/data-skills-what-you-and-your-staff-need-to-know-in-2017/76772462 dataartssessionforslideshare-170608163138
You’ve got a CRM system. You’ve got reports galore. But how can you use data to affect change at your theatre? DataArts has partnered with field experts to create a new series of free online courses teaching essential data skills for arts leaders. In this session, TRG Arts will present a brief preview from Connecting the Dots: Audience Data Essentials, a course they co-created with DataArts. Attendees will leave the session with 4 basic metrics to track at their own theatre, plus ideas about how these courses can serve as a valuable resource for their own learning, or as a professional development tool for their staff. This session was presented at the 2017 Theatre Communications Group Conference by TRG Arts and DataArts.]]>
You’ve got a CRM system. You’ve got reports galore. But how can you use data to affect change at your theatre? DataArts has partnered with field experts to create a new series of free online courses teaching essential data skills for arts leaders. In this session, TRG Arts will present a brief preview from Connecting the Dots: Audience Data Essentials, a course they co-created with DataArts. Attendees will leave the session with 4 basic metrics to track at their own theatre, plus ideas about how these courses can serve as a valuable resource for their own learning, or as a professional development tool for their staff. This session was presented at the 2017 Theatre Communications Group Conference by TRG Arts and DataArts.]]> Thu, 08 Jun 2017 16:31:38 GMT /slideshow/data-skills-what-you-and-your-staff-need-to-know-in-2017/76772462 TRGArts@slideshare.net(TRGArts) Data Skills: What you and your staff need to know in 2017 TRGArts You’ve got a CRM system. You’ve got reports galore. But how can you use data to affect change at your theatre? DataArts has partnered with field experts to create a new series of free online courses teaching essential data skills for arts leaders. In this session, TRG Arts will present a brief preview from Connecting the Dots: Audience Data Essentials, a course they co-created with DataArts. Attendees will leave the session with 4 basic metrics to track at their own theatre, plus ideas about how these courses can serve as a valuable resource for their own learning, or as a professional development tool for their staff. This session was presented at the 2017 Theatre Communications Group Conference by TRG Arts and DataArts. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/dataartssessionforslideshare-170608163138-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> You’ve got a CRM system. You’ve got reports galore. But how can you use data to affect change at your theatre? DataArts has partnered with field experts to create a new series of free online courses teaching essential data skills for arts leaders. In this session, TRG Arts will present a brief preview from Connecting the Dots: Audience Data Essentials, a course they co-created with DataArts. Attendees will leave the session with 4 basic metrics to track at their own theatre, plus ideas about how these courses can serve as a valuable resource for their own learning, or as a professional development tool for their staff. This session was presented at the 2017 Theatre Communications Group Conference by TRG Arts and DataArts.
Data Skills: What you and your staff need to know in 2017 from TRG Arts
]]> 854 2 https://cdn.slidesharecdn.com/ss_thumbnails/dataartssessionforslideshare-170608163138-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 How's your health? /slideshow/hows-your-health-75785254/75785254 2017aampresentation-170508165417
What changes do you need to make for optimum organizational health? No FitBit required! In this session, presented at the 2017 AAM Annual Meeting and Convention, experts from the National Center for Arts Research and TRG Arts to examine ways to measure and improve organizational health. Using a new free tool, participants will have the opportunity to get individual organizational health scores, discuss what they mean and how they compare to their peers, determine which metrics are most applicable to their organization, and how to change their work to get results. Walk through a process of identifying marketing, attendance, virtual participation, expenses and earned revenue strategies and challenges, as well as examples of data-guided, sustainable change. ]]>
What changes do you need to make for optimum organizational health? No FitBit required! In this session, presented at the 2017 AAM Annual Meeting and Convention, experts from the National Center for Arts Research and TRG Arts to examine ways to measure and improve organizational health. Using a new free tool, participants will have the opportunity to get individual organizational health scores, discuss what they mean and how they compare to their peers, determine which metrics are most applicable to their organization, and how to change their work to get results. Walk through a process of identifying marketing, attendance, virtual participation, expenses and earned revenue strategies and challenges, as well as examples of data-guided, sustainable change. ]]> Mon, 08 May 2017 16:54:17 GMT /slideshow/hows-your-health-75785254/75785254 TRGArts@slideshare.net(TRGArts) How's your health? TRGArts What changes do you need to make for optimum organizational health? No FitBit required! In this session, presented at the 2017 AAM Annual Meeting and Convention, experts from the National Center for Arts Research and TRG Arts to examine ways to measure and improve organizational health. Using a new free tool, participants will have the opportunity to get individual organizational health scores, discuss what they mean and how they compare to their peers, determine which metrics are most applicable to their organization, and how to change their work to get results. Walk through a process of identifying marketing, attendance, virtual participation, expenses and earned revenue strategies and challenges, as well as examples of data-guided, sustainable change. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2017aampresentation-170508165417-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> What changes do you need to make for optimum organizational health? No FitBit required! In this session, presented at the 2017 AAM Annual Meeting and Convention, experts from the National Center for Arts Research and TRG Arts to examine ways to measure and improve organizational health. Using a new free tool, participants will have the opportunity to get individual organizational health scores, discuss what they mean and how they compare to their peers, determine which metrics are most applicable to their organization, and how to change their work to get results. Walk through a process of identifying marketing, attendance, virtual participation, expenses and earned revenue strategies and challenges, as well as examples of data-guided, sustainable change.
How's your health? from TRG Arts
]]> 420 5 https://cdn.slidesharecdn.com/ss_thumbnails/2017aampresentation-170508165417-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 2016 Touring UK /TRGArts/2016-touring-uk 2016uktouring-170322203830
TRG's David Brownlee presented new data on touring productions at the 2017 UK Theatre Touring Symposium. David's research (based on 2016 data) illuminates trends in ticket income from touring and non-touring productions over several years. One major takeaway of the study was that touring accounts for the majority of tickets sold and income at UK Theatre venues, driven by musicals at big venues.]]>
TRG's David Brownlee presented new data on touring productions at the 2017 UK Theatre Touring Symposium. David's research (based on 2016 data) illuminates trends in ticket income from touring and non-touring productions over several years. One major takeaway of the study was that touring accounts for the majority of tickets sold and income at UK Theatre venues, driven by musicals at big venues.]]> Wed, 22 Mar 2017 20:38:30 GMT /TRGArts/2016-touring-uk TRGArts@slideshare.net(TRGArts) 2016 Touring UK TRGArts TRG's David Brownlee presented new data on touring productions at the 2017 UK Theatre Touring Symposium. David's research (based on 2016 data) illuminates trends in ticket income from touring and non-touring productions over several years. One major takeaway of the study was that touring accounts for the majority of tickets sold and income at UK Theatre venues, driven by musicals at big venues. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2016uktouring-170322203830-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> TRG&#39;s David Brownlee presented new data on touring productions at the 2017 UK Theatre Touring Symposium. David&#39;s research (based on 2016 data) illuminates trends in ticket income from touring and non-touring productions over several years. One major takeaway of the study was that touring accounts for the majority of tickets sold and income at UK Theatre venues, driven by musicals at big venues.
2016 Touring UK from TRG Arts
]]> 575 3 https://cdn.slidesharecdn.com/ss_thumbnails/2016uktouring-170322203830-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 My audiences, your audiences /slideshow/my-audiences-your-audiences/66272875 2016-160921192537
Seven theatres. 10 seasons of data. One community. Learn what this study reveals about theatre patrons and their buying and giving habits. The importance of audience development and retention shines through, in light of data analysis on how Washington, D.C. theatres are attracting and holding on to patrons. Zoom in on trends in patronage in this community, including new theatre-goers and patrons who attend multiple theatres. Learn about the clusters of patrons in this community who look demographically or transactionally similar. Unlock the secrets of audience behavior that may point to trends in your own community. ]]>
Seven theatres. 10 seasons of data. One community. Learn what this study reveals about theatre patrons and their buying and giving habits. The importance of audience development and retention shines through, in light of data analysis on how Washington, D.C. theatres are attracting and holding on to patrons. Zoom in on trends in patronage in this community, including new theatre-goers and patrons who attend multiple theatres. Learn about the clusters of patrons in this community who look demographically or transactionally similar. Unlock the secrets of audience behavior that may point to trends in your own community. ]]> Wed, 21 Sep 2016 19:25:37 GMT /slideshow/my-audiences-your-audiences/66272875 TRGArts@slideshare.net(TRGArts) My audiences, your audiences TRGArts Seven theatres. 10 seasons of data. One community. Learn what this study reveals about theatre patrons and their buying and giving habits. The importance of audience development and retention shines through, in light of data analysis on how Washington, D.C. theatres are attracting and holding on to patrons. Zoom in on trends in patronage in this community, including new theatre-goers and patrons who attend multiple theatres. Learn about the clusters of patrons in this community who look demographically or transactionally similar. Unlock the secrets of audience behavior that may point to trends in your own community. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2016-160921192537-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Seven theatres. 10 seasons of data. One community. Learn what this study reveals about theatre patrons and their buying and giving habits. The importance of audience development and retention shines through, in light of data analysis on how Washington, D.C. theatres are attracting and holding on to patrons. Zoom in on trends in patronage in this community, including new theatre-goers and patrons who attend multiple theatres. Learn about the clusters of patrons in this community who look demographically or transactionally similar. Unlock the secrets of audience behavior that may point to trends in your own community.
My audiences, your audiences from TRG Arts
]]> 417 3 https://cdn.slidesharecdn.com/ss_thumbnails/2016-160921192537-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Christmas in July: Turn up the heat on the holidays /slideshow/christmas-in-july-turn-up-the-heat-on-the-holidays/63967116 christmasinjulywebinar-forslideshare-160712221653
Forget about Independence Day. Start thinking about Black Friday. If not, you could be missing out on your biggest opportunity of next season. The holiday season starts NOW for arts managers. Don’t let the heat of summer lull you into thinking holiday shows sell themselves—there’s a lot to do. It’s time to dust off and refresh your marketing plan for The Nutcracker, A Christmas Carol, your holiday concert, or whatever hot ticket event you have this December. In this free one-hour webinar you’ll hear from arts marketers like you who have maximized their holiday programming and gone on to break revenue records. Just when these arts administrators thought their perennial programming couldn’t garner any more, new highs were reached. These experts as well as the consultants from TRG will share the newest best practices for turning up the heat on the holidays. You’ll learn: -        What, when, and how often: how to optimize campaign timing and frequency, and content strategies for an event that’s repeated annually -        Why a good marketing campaign is nothing without a pricing strategy that allows revenue goals to be met--or exceeded. We’ll explore how the two work together for high-demand programming. -        The importance of realistic budgeting and revenue projections as well as the basics of matching revenue expectations to historical data ]]>
Forget about Independence Day. Start thinking about Black Friday. If not, you could be missing out on your biggest opportunity of next season. The holiday season starts NOW for arts managers. Don’t let the heat of summer lull you into thinking holiday shows sell themselves—there’s a lot to do. It’s time to dust off and refresh your marketing plan for The Nutcracker, A Christmas Carol, your holiday concert, or whatever hot ticket event you have this December. In this free one-hour webinar you’ll hear from arts marketers like you who have maximized their holiday programming and gone on to break revenue records. Just when these arts administrators thought their perennial programming couldn’t garner any more, new highs were reached. These experts as well as the consultants from TRG will share the newest best practices for turning up the heat on the holidays. You’ll learn: -        What, when, and how often: how to optimize campaign timing and frequency, and content strategies for an event that’s repeated annually -        Why a good marketing campaign is nothing without a pricing strategy that allows revenue goals to be met--or exceeded. We’ll explore how the two work together for high-demand programming. -        The importance of realistic budgeting and revenue projections as well as the basics of matching revenue expectations to historical data ]]> Tue, 12 Jul 2016 22:16:53 GMT /slideshow/christmas-in-july-turn-up-the-heat-on-the-holidays/63967116 TRGArts@slideshare.net(TRGArts) Christmas in July: Turn up the heat on the holidays TRGArts Forget about Independence Day. Start thinking about Black Friday. If not, you could be missing out on your biggest opportunity of next season. The holiday season starts NOW for arts managers. Don’t let the heat of summer lull you into thinking holiday shows sell themselves—there’s a lot to do. It’s time to dust off and refresh your marketing plan for The Nutcracker, A Christmas Carol, your holiday concert, or whatever hot ticket event you have this December. In this free one-hour webinar you’ll hear from arts marketers like you who have maximized their holiday programming and gone on to break revenue records. Just when these arts administrators thought their perennial programming couldn’t garner any more, new highs were reached. These experts as well as the consultants from TRG will share the newest best practices for turning up the heat on the holidays. You’ll learn: -        What, when, and how often: how to optimize campaign timing and frequency, and content strategies for an event that’s repeated annually -        Why a good marketing campaign is nothing without a pricing strategy that allows revenue goals to be met--or exceeded. We’ll explore how the two work together for high-demand programming. -        The importance of realistic budgeting and revenue projections as well as the basics of matching revenue expectations to historical data <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/christmasinjulywebinar-forslideshare-160712221653-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Forget about Independence Day. Start thinking about Black Friday. If not, you could be missing out on your biggest opportunity of next season. The holiday season starts NOW for arts managers. Don’t let the heat of summer lull you into thinking holiday shows sell themselves—there’s a lot to do. It’s time to dust off and refresh your marketing plan for The Nutcracker, A Christmas Carol, your holiday concert, or whatever hot ticket event you have this December. In this free one-hour webinar you’ll hear from arts marketers like you who have maximized their holiday programming and gone on to break revenue records. Just when these arts administrators thought their perennial programming couldn’t garner any more, new highs were reached. These experts as well as the consultants from TRG will share the newest best practices for turning up the heat on the holidays. You’ll learn: -        What, when, and how often: how to optimize campaign timing and frequency, and content strategies for an event that’s repeated annually -        Why a good marketing campaign is nothing without a pricing strategy that allows revenue goals to be met--or exceeded. We’ll explore how the two work together for high-demand programming. -        The importance of realistic budgeting and revenue projections as well as the basics of matching revenue expectations to historical data
Christmas in July: Turn up the heat on the holidays from TRG Arts
]]> 721 3 https://cdn.slidesharecdn.com/ss_thumbnails/christmasinjulywebinar-forslideshare-160712221653-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 My audiences, your audiences: Developing theatre patrons as a community /slideshow/my-audiences-your-audiences-developing-theatre-patrons-as-a-community/63384934 dctheatrestcg-final-forslideshare-160623161627
Seven theatres. 10 seasons of data. One community. Learn what this study, completed in January 2015, reveals about theatre patrons in one community and their buying and giving habits. The importance of audience development and retention shines through, in light of data analysis on how Washington, D.C. theatres are attracting and holding on to patrons. Zoom in on trends in patronage in this community, including new theatre-goers and patrons who attend multiple theatres. Learn about the clusters of patrons in this community who look demographically or transactionally similar. Unlock the secrets of audience behavior that may point to trends in your own community.   In this session, you’ll learn: • The benefits of a community wide market research campaign. • The actions this community is taking as a result of the research findings. • The role of audience development initiatives in strengthening loyalty and attendance patterns. ]]>
Seven theatres. 10 seasons of data. One community. Learn what this study, completed in January 2015, reveals about theatre patrons in one community and their buying and giving habits. The importance of audience development and retention shines through, in light of data analysis on how Washington, D.C. theatres are attracting and holding on to patrons. Zoom in on trends in patronage in this community, including new theatre-goers and patrons who attend multiple theatres. Learn about the clusters of patrons in this community who look demographically or transactionally similar. Unlock the secrets of audience behavior that may point to trends in your own community.   In this session, you’ll learn: • The benefits of a community wide market research campaign. • The actions this community is taking as a result of the research findings. • The role of audience development initiatives in strengthening loyalty and attendance patterns. ]]> Thu, 23 Jun 2016 16:16:27 GMT /slideshow/my-audiences-your-audiences-developing-theatre-patrons-as-a-community/63384934 TRGArts@slideshare.net(TRGArts) My audiences, your audiences: Developing theatre patrons as a community TRGArts Seven theatres. 10 seasons of data. One community. Learn what this study, completed in January 2015, reveals about theatre patrons in one community and their buying and giving habits. The importance of audience development and retention shines through, in light of data analysis on how Washington, D.C. theatres are attracting and holding on to patrons. Zoom in on trends in patronage in this community, including new theatre-goers and patrons who attend multiple theatres. Learn about the clusters of patrons in this community who look demographically or transactionally similar. Unlock the secrets of audience behavior that may point to trends in your own community.   In this session, you’ll learn: • The benefits of a community wide market research campaign. • The actions this community is taking as a result of the research findings. • The role of audience development initiatives in strengthening loyalty and attendance patterns. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/dctheatrestcg-final-forslideshare-160623161627-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Seven theatres. 10 seasons of data. One community. Learn what this study, completed in January 2015, reveals about theatre patrons in one community and their buying and giving habits. The importance of audience development and retention shines through, in light of data analysis on how Washington, D.C. theatres are attracting and holding on to patrons. Zoom in on trends in patronage in this community, including new theatre-goers and patrons who attend multiple theatres. Learn about the clusters of patrons in this community who look demographically or transactionally similar. Unlock the secrets of audience behavior that may point to trends in your own community.   In this session, you’ll learn: • The benefits of a community wide market research campaign. • The actions this community is taking as a result of the research findings. • The role of audience development initiatives in strengthening loyalty and attendance patterns.
My audiences, your audiences: Developing theatre patrons as a community from TRG Arts
]]> 1051 5 https://cdn.slidesharecdn.com/ss_thumbnails/dctheatrestcg-final-forslideshare-160623161627-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Patron Development: Preparing a path from first ticket to planned gift /slideshow/patron-development-preparing-a-path-from-first-ticket-to-planned-gift/63303900 leaguepatrondevelopmentpresentation-group3-8final6-160621174024
A patron’s loyalty is built step-by-step with each interaction with your organization. TRG is a data-driven consulting firm that teaches arts and cultural professionals a patron-based approach to sustainable revenue and discussed patron segmentation strategies and proven practices for closing the gap between subscribers and donors.]]>
A patron’s loyalty is built step-by-step with each interaction with your organization. TRG is a data-driven consulting firm that teaches arts and cultural professionals a patron-based approach to sustainable revenue and discussed patron segmentation strategies and proven practices for closing the gap between subscribers and donors.]]> Tue, 21 Jun 2016 17:40:24 GMT /slideshow/patron-development-preparing-a-path-from-first-ticket-to-planned-gift/63303900 TRGArts@slideshare.net(TRGArts) Patron Development: Preparing a path from first ticket to planned gift TRGArts A patron’s loyalty is built step-by-step with each interaction with your organization. TRG is a data-driven consulting firm that teaches arts and cultural professionals a patron-based approach to sustainable revenue and discussed patron segmentation strategies and proven practices for closing the gap between subscribers and donors. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/leaguepatrondevelopmentpresentation-group3-8final6-160621174024-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> A patron’s loyalty is built step-by-step with each interaction with your organization. TRG is a data-driven consulting firm that teaches arts and cultural professionals a patron-based approach to sustainable revenue and discussed patron segmentation strategies and proven practices for closing the gap between subscribers and donors.
Patron Development: Preparing a path from first ticket to planned gift from TRG Arts
]]> 2012 12 https://cdn.slidesharecdn.com/ss_thumbnails/leaguepatrondevelopmentpresentation-group3-8final6-160621174024-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 TRG Webinar: All in: Developing patron loyalty �across departments /slideshow/trg-webinar-all-in-developing-patron-loyalty-across-departments/60568838 allinwebinar-forslideshare-160406160043
It’s easy to think of audience development or patron loyalty cultivation as a job for the marketing department. The fact is, all the departments in an organization must align around patrons in order to make a patron-centered business model work. ]]>
It’s easy to think of audience development or patron loyalty cultivation as a job for the marketing department. The fact is, all the departments in an organization must align around patrons in order to make a patron-centered business model work. ]]> Wed, 06 Apr 2016 16:00:43 GMT /slideshow/trg-webinar-all-in-developing-patron-loyalty-across-departments/60568838 TRGArts@slideshare.net(TRGArts) TRG Webinar: All in: Developing patron loyalty �across departments TRGArts It’s easy to think of audience development or patron loyalty cultivation as a job for the marketing department. The fact is, all the departments in an organization must align around patrons in order to make a patron-centered business model work. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/allinwebinar-forslideshare-160406160043-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> It’s easy to think of audience development or patron loyalty cultivation as a job for the marketing department. The fact is, all the departments in an organization must align around patrons in order to make a patron-centered business model work.
TRG Webinar: All in: Developing patron loyalty across departments from TRG Arts
]]> 691 4 https://cdn.slidesharecdn.com/ss_thumbnails/allinwebinar-forslideshare-160406160043-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 All in: Building patron loyalty through teamwork /slideshow/all-in-building-patron-loyalty-through-teamwork/56920038 allin-buildingpatronloyaltythroughteamwork-slideshare-160111180226
Think audience development is marketing’s job? Think again. All departments play a critical role in retaining and cultivating patron relationships. In order to make a patron-centered business model work, all departments—including ticketing and patron services, artistic staff, development, and executive leaders—must align their objectives with that of patron loyalty. In this session, presented at the 2016 Chamber Music America conference in New York City, both executives and staff members will reexamine how they lead and collaborate on initiatives that create lasting patron relationships. TRG's VP of Client Development Lindsay Anderson looked at how cross-departmental campaigns build loyalty, how a sales orientation in the patron services department can bolster marketing-development collaboration, and how artistic programming can also factor into loyalty-building.]]>
Think audience development is marketing’s job? Think again. All departments play a critical role in retaining and cultivating patron relationships. In order to make a patron-centered business model work, all departments—including ticketing and patron services, artistic staff, development, and executive leaders—must align their objectives with that of patron loyalty. In this session, presented at the 2016 Chamber Music America conference in New York City, both executives and staff members will reexamine how they lead and collaborate on initiatives that create lasting patron relationships. TRG's VP of Client Development Lindsay Anderson looked at how cross-departmental campaigns build loyalty, how a sales orientation in the patron services department can bolster marketing-development collaboration, and how artistic programming can also factor into loyalty-building.]]> Mon, 11 Jan 2016 18:02:26 GMT /slideshow/all-in-building-patron-loyalty-through-teamwork/56920038 TRGArts@slideshare.net(TRGArts) All in: Building patron loyalty through teamwork TRGArts Think audience development is marketing’s job? Think again. All departments play a critical role in retaining and cultivating patron relationships. In order to make a patron-centered business model work, all departments—including ticketing and patron services, artistic staff, development, and executive leaders—must align their objectives with that of patron loyalty. In this session, presented at the 2016 Chamber Music America conference in New York City, both executives and staff members will reexamine how they lead and collaborate on initiatives that create lasting patron relationships. TRG's VP of Client Development Lindsay Anderson looked at how cross-departmental campaigns build loyalty, how a sales orientation in the patron services department can bolster marketing-development collaboration, and how artistic programming can also factor into loyalty-building. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/allin-buildingpatronloyaltythroughteamwork-slideshare-160111180226-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Think audience development is marketing’s job? Think again. All departments play a critical role in retaining and cultivating patron relationships. In order to make a patron-centered business model work, all departments—including ticketing and patron services, artistic staff, development, and executive leaders—must align their objectives with that of patron loyalty. In this session, presented at the 2016 Chamber Music America conference in New York City, both executives and staff members will reexamine how they lead and collaborate on initiatives that create lasting patron relationships. TRG&#39;s VP of Client Development Lindsay Anderson looked at how cross-departmental campaigns build loyalty, how a sales orientation in the patron services department can bolster marketing-development collaboration, and how artistic programming can also factor into loyalty-building.
All in: Building patron loyalty through teamwork from TRG Arts
]]> 948 14 https://cdn.slidesharecdn.com/ss_thumbnails/allin-buildingpatronloyaltythroughteamwork-slideshare-160111180226-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Seat o-nomics: demand-based pricing strategies for chamber music organizations /slideshow/seat-onomics-demandbased-pricing-strategies-for-chamber-music-organizations/56837431 seat-o-nomics-demand-basedpricingstrategies-slideshare-160108185908
What motivates someone to attend a concert? And, more, importantly, what drives them to attend again and again? Arts managers (and patrons themselves) often cite price as the main and biggest incentive for arts attendance. Certainly price plays a major role in a customer’s decision-making process. But pricing doesn’t mean anything unless it’s attached to value. It’s a two-sided equation, with price on one side and demand—how much a patron wants the experience—on the other. Luckily, you have tools that can sweeten the value proposition for your audiences. Ticketing inventory, historical data, discounting, and the choice and timing of programming can help you incentivize audiences to engage with you again and again. This session was presented at the 2016 Chamber Music America Conference in New York City. TRG's VP of Client Development Lindsay Anderson discussed: - Strategies to attract audiences to low, middle, and high-demand concerts - How to incentivize loyalty based on demand for programming - When and how to approach discounting and dynamic pricing ]]>
What motivates someone to attend a concert? And, more, importantly, what drives them to attend again and again? Arts managers (and patrons themselves) often cite price as the main and biggest incentive for arts attendance. Certainly price plays a major role in a customer’s decision-making process. But pricing doesn’t mean anything unless it’s attached to value. It’s a two-sided equation, with price on one side and demand—how much a patron wants the experience—on the other. Luckily, you have tools that can sweeten the value proposition for your audiences. Ticketing inventory, historical data, discounting, and the choice and timing of programming can help you incentivize audiences to engage with you again and again. This session was presented at the 2016 Chamber Music America Conference in New York City. TRG's VP of Client Development Lindsay Anderson discussed: - Strategies to attract audiences to low, middle, and high-demand concerts - How to incentivize loyalty based on demand for programming - When and how to approach discounting and dynamic pricing ]]> Fri, 08 Jan 2016 18:59:08 GMT /slideshow/seat-onomics-demandbased-pricing-strategies-for-chamber-music-organizations/56837431 TRGArts@slideshare.net(TRGArts) Seat o-nomics: demand-based pricing strategies for chamber music organizations TRGArts What motivates someone to attend a concert? And, more, importantly, what drives them to attend again and again? Arts managers (and patrons themselves) often cite price as the main and biggest incentive for arts attendance. Certainly price plays a major role in a customer’s decision-making process. But pricing doesn’t mean anything unless it’s attached to value. It’s a two-sided equation, with price on one side and demand—how much a patron wants the experience—on the other. Luckily, you have tools that can sweeten the value proposition for your audiences. Ticketing inventory, historical data, discounting, and the choice and timing of programming can help you incentivize audiences to engage with you again and again. This session was presented at the 2016 Chamber Music America Conference in New York City. TRG's VP of Client Development Lindsay Anderson discussed: - Strategies to attract audiences to low, middle, and high-demand concerts - How to incentivize loyalty based on demand for programming - When and how to approach discounting and dynamic pricing <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/seat-o-nomics-demand-basedpricingstrategies-slideshare-160108185908-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> What motivates someone to attend a concert? And, more, importantly, what drives them to attend again and again? Arts managers (and patrons themselves) often cite price as the main and biggest incentive for arts attendance. Certainly price plays a major role in a customer’s decision-making process. But pricing doesn’t mean anything unless it’s attached to value. It’s a two-sided equation, with price on one side and demand—how much a patron wants the experience—on the other. Luckily, you have tools that can sweeten the value proposition for your audiences. Ticketing inventory, historical data, discounting, and the choice and timing of programming can help you incentivize audiences to engage with you again and again. This session was presented at the 2016 Chamber Music America Conference in New York City. TRG&#39;s VP of Client Development Lindsay Anderson discussed: - Strategies to attract audiences to low, middle, and high-demand concerts - How to incentivize loyalty based on demand for programming - When and how to approach discounting and dynamic pricing
Seat o-nomics: demand-based pricing strategies for chamber music organizations from TRG Arts
]]> 1507 7 https://cdn.slidesharecdn.com/ss_thumbnails/seat-o-nomics-demand-basedpricingstrategies-slideshare-160108185908-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Developing audiences through data (Desarrollar audiencias a partir de los datos) /TRGArts/developing-audiences-through-data-desarrollar-audiencias-a-partir-de-los-datos conferenciaanualdemarketingdelasarteskeynote-d7-10-14-withcorrectphotocredits-finalforslideshare-151103234502-lva1-app6891
As public subsidies for the arts change, organizations must rely on people—their audiences and patrons—to provide the revenue to sustain them long-term. How can organizations build a new business model that both serves audiences and relies on them for revenue? The first step is to see what the data says about building these patron relationships. In this keynote, presented at the 2015 Conferencia de Marketing de las Artes in Madrid and Barcelona, Jill Robinson of the arts consulting firm TRG Arts offered data-inspired lessons on how organizations can monetize patron relationships. These relationships drive the revenue that allows the entire organization to thrive, instead of merely surviving. Jill also discussed data collection and privacy concerns, and how to create incentives for genuine connection between patrons and organization. You’ll learn how pricing and demand, patron loyalty, database management, and artistic programming each impact patron-generated revenue, and how they can be integrated into an organization-wide culture to drive revenue. When marketers leverage this integrated model, they can make the most of their marketing budget, and start cultivating audiences for a sustainable future. This presentation discussed these specific questions: 1. Why does loyalty matter? How can higher ROI on each patron build sustainable arts organizations? 2. Not all patrons are created equal. How can we right-size our marketing investments in different groups of patrons? 3. Does the type of programming that a patron attends determine future ROI?]]>
As public subsidies for the arts change, organizations must rely on people—their audiences and patrons—to provide the revenue to sustain them long-term. How can organizations build a new business model that both serves audiences and relies on them for revenue? The first step is to see what the data says about building these patron relationships. In this keynote, presented at the 2015 Conferencia de Marketing de las Artes in Madrid and Barcelona, Jill Robinson of the arts consulting firm TRG Arts offered data-inspired lessons on how organizations can monetize patron relationships. These relationships drive the revenue that allows the entire organization to thrive, instead of merely surviving. Jill also discussed data collection and privacy concerns, and how to create incentives for genuine connection between patrons and organization. You’ll learn how pricing and demand, patron loyalty, database management, and artistic programming each impact patron-generated revenue, and how they can be integrated into an organization-wide culture to drive revenue. When marketers leverage this integrated model, they can make the most of their marketing budget, and start cultivating audiences for a sustainable future. This presentation discussed these specific questions: 1. Why does loyalty matter? How can higher ROI on each patron build sustainable arts organizations? 2. Not all patrons are created equal. How can we right-size our marketing investments in different groups of patrons? 3. Does the type of programming that a patron attends determine future ROI?]]> Tue, 03 Nov 2015 23:45:01 GMT /TRGArts/developing-audiences-through-data-desarrollar-audiencias-a-partir-de-los-datos TRGArts@slideshare.net(TRGArts) Developing audiences through data (Desarrollar audiencias a partir de los datos) TRGArts As public subsidies for the arts change, organizations must rely on people—their audiences and patrons—to provide the revenue to sustain them long-term. How can organizations build a new business model that both serves audiences and relies on them for revenue? The first step is to see what the data says about building these patron relationships. In this keynote, presented at the 2015 Conferencia de Marketing de las Artes in Madrid and Barcelona, Jill Robinson of the arts consulting firm TRG Arts offered data-inspired lessons on how organizations can monetize patron relationships. These relationships drive the revenue that allows the entire organization to thrive, instead of merely surviving. Jill also discussed data collection and privacy concerns, and how to create incentives for genuine connection between patrons and organization. You’ll learn how pricing and demand, patron loyalty, database management, and artistic programming each impact patron-generated revenue, and how they can be integrated into an organization-wide culture to drive revenue. When marketers leverage this integrated model, they can make the most of their marketing budget, and start cultivating audiences for a sustainable future. This presentation discussed these specific questions: 1. Why does loyalty matter? How can higher ROI on each patron build sustainable arts organizations? 2. Not all patrons are created equal. How can we right-size our marketing investments in different groups of patrons? 3. Does the type of programming that a patron attends determine future ROI? <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/conferenciaanualdemarketingdelasarteskeynote-d7-10-14-withcorrectphotocredits-finalforslideshare-151103234502-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> As public subsidies for the arts change, organizations must rely on people—their audiences and patrons—to provide the revenue to sustain them long-term. How can organizations build a new business model that both serves audiences and relies on them for revenue? The first step is to see what the data says about building these patron relationships. In this keynote, presented at the 2015 Conferencia de Marketing de las Artes in Madrid and Barcelona, Jill Robinson of the arts consulting firm TRG Arts offered data-inspired lessons on how organizations can monetize patron relationships. These relationships drive the revenue that allows the entire organization to thrive, instead of merely surviving. Jill also discussed data collection and privacy concerns, and how to create incentives for genuine connection between patrons and organization. You’ll learn how pricing and demand, patron loyalty, database management, and artistic programming each impact patron-generated revenue, and how they can be integrated into an organization-wide culture to drive revenue. When marketers leverage this integrated model, they can make the most of their marketing budget, and start cultivating audiences for a sustainable future. This presentation discussed these specific questions: 1. Why does loyalty matter? How can higher ROI on each patron build sustainable arts organizations? 2. Not all patrons are created equal. How can we right-size our marketing investments in different groups of patrons? 3. Does the type of programming that a patron attends determine future ROI?
Developing audiences through data (Desarrollar audiencias a partir de los datos) from TRG Arts
]]> 523 5 https://cdn.slidesharecdn.com/ss_thumbnails/conferenciaanualdemarketingdelasarteskeynote-d7-10-14-withcorrectphotocredits-finalforslideshare-151103234502-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Stop surviving and thrive: The patron-centered business model /slideshow/stop-surviving-and-thrive-the-patroncentered-business-model/54665933 stopsurvivingandthrive-forslideshare-151102231723-lva1-app6892
This session was presented by Keri Mesropov at the Art of Change workshop for the The Arthur M. Blank Family Foundation in November 2015.]]>
This session was presented by Keri Mesropov at the Art of Change workshop for the The Arthur M. Blank Family Foundation in November 2015.]]> Mon, 02 Nov 2015 23:17:23 GMT /slideshow/stop-surviving-and-thrive-the-patroncentered-business-model/54665933 TRGArts@slideshare.net(TRGArts) Stop surviving and thrive: The patron-centered business model TRGArts This session was presented by Keri Mesropov at the Art of Change workshop for the The Arthur M. Blank Family Foundation in November 2015. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/stopsurvivingandthrive-forslideshare-151102231723-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This session was presented by Keri Mesropov at the Art of Change workshop for the The Arthur M. Blank Family Foundation in November 2015.
Stop surviving and thrive: The patron-centered business model from TRG Arts
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