際際滷shows by User: TapInfluence / http://www.slideshare.net/images/logo.gif 際際滷shows by User: TapInfluence / Wed, 02 Dec 2015 23:26:18 GMT 際際滷Share feed for 際際滷shows by User: TapInfluence How to Measure Social Media Marketing /TapInfluence/how-to-measure-social-media-marketing ignitetapwebinarmeasuringsocialmedia-151202232618-lva1-app6891
One challenge has perplexed businesses since the inception of social media, how to measure success in these platforms. From initial reach metrics to consumer engagement and ROI analytics. Check out the slides from our webcast on, "How to Measure Social Media Marketing."]]>
One challenge has perplexed businesses since the inception of social media, how to measure success in these platforms. From initial reach metrics to consumer engagement and ROI analytics. Check out the slides from our webcast on, "How to Measure Social Media Marketing."]]> Wed, 02 Dec 2015 23:26:18 GMT /TapInfluence/how-to-measure-social-media-marketing TapInfluence@slideshare.net(TapInfluence) How to Measure Social Media Marketing TapInfluence One challenge has perplexed businesses since the inception of social media, how to measure success in these platforms. From initial reach metrics to consumer engagement and ROI analytics. Check out the slides from our webcast on, "How to Measure Social Media Marketing." <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ignitetapwebinarmeasuringsocialmedia-151202232618-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> One challenge has perplexed businesses since the inception of social media, how to measure success in these platforms. From initial reach metrics to consumer engagement and ROI analytics. Check out the slides from our webcast on, &quot;How to Measure Social Media Marketing.&quot;
How to Measure Social Media Marketing from Rustin Banks
]]> 795 7 https://cdn.slidesharecdn.com/ss_thumbnails/ignitetapwebinarmeasuringsocialmedia-151202232618-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Holiday Campaign Planning with a Dash of Influence /slideshow/holiday-campaign-planning-with-a-dash-of-influence/54271548 holidaywebinarpanel10-151022170047-lva1-app6892
TapInfluence discussed how to prepare for your holiday campaigns, with three of our influencers whove created successful holiday programs for a variety of clients. Learn what consumers want to see, and what type of content performs best on holiday posts.]]>
TapInfluence discussed how to prepare for your holiday campaigns, with three of our influencers whove created successful holiday programs for a variety of clients. Learn what consumers want to see, and what type of content performs best on holiday posts.]]> Thu, 22 Oct 2015 17:00:47 GMT /slideshow/holiday-campaign-planning-with-a-dash-of-influence/54271548 TapInfluence@slideshare.net(TapInfluence) Holiday Campaign Planning with a Dash of Influence TapInfluence TapInfluence discussed how to prepare for your holiday campaigns, with three of our influencers whove created successful holiday programs for a variety of clients. Learn what consumers want to see, and what type of content performs best on holiday posts. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/holidaywebinarpanel10-151022170047-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> TapInfluence discussed how to prepare for your holiday campaigns, with three of our influencers whove created successful holiday programs for a variety of clients. Learn what consumers want to see, and what type of content performs best on holiday posts.
Holiday Campaign Planning with a Dash of Influence from Rustin Banks
]]> 456 4 https://cdn.slidesharecdn.com/ss_thumbnails/holidaywebinarpanel10-151022170047-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 The Future of Influencer Marketing - Predictions for 2015 2016 /slideshow/the-future-of-influencer-marketing-predictions-2015-2016/51063801 influencermarketingpredictions2015-2016-final-150729151904-lva1-app6891
Traditional marketing tactics simply arent working in the digital space. Consumers are increasingly tuning out brand advertising, or worse, actively avoiding it. To learn more about this growing challenge and other trends that are emerging, check out The Future of Influencer Marketing, Predictions for 2015-2016.]]>
Traditional marketing tactics simply arent working in the digital space. Consumers are increasingly tuning out brand advertising, or worse, actively avoiding it. To learn more about this growing challenge and other trends that are emerging, check out The Future of Influencer Marketing, Predictions for 2015-2016.]]> Wed, 29 Jul 2015 15:19:04 GMT /slideshow/the-future-of-influencer-marketing-predictions-2015-2016/51063801 TapInfluence@slideshare.net(TapInfluence) The Future of Influencer Marketing - Predictions for 2015 2016 TapInfluence Traditional marketing tactics simply arent working in the digital space. Consumers are increasingly tuning out brand advertising, or worse, actively avoiding it. To learn more about this growing challenge and other trends that are emerging, check out The Future of Influencer Marketing, Predictions for 2015-2016. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/influencermarketingpredictions2015-2016-final-150729151904-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Traditional marketing tactics simply arent working in the digital space. Consumers are increasingly tuning out brand advertising, or worse, actively avoiding it. To learn more about this growing challenge and other trends that are emerging, check out The Future of Influencer Marketing, Predictions for 2015-2016.
The Future of Influencer Marketing - Predictions for 2015 2016 from Rustin Banks
]]> 7040 9 https://cdn.slidesharecdn.com/ss_thumbnails/influencermarketingpredictions2015-2016-final-150729151904-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 7 Influencer Marketing Mistakes to Avoid /TapInfluence/7-influencer-marketing-mistakes-to 7influencermarketingmistakesv1-150714164327-lva1-app6892
With 65% of marketers running influencer marketing programs we figured it was time to pass along our 5+ years of experience in the influencer marketing space. We've run thousands of programs and worked with hundreds of brands and want to share "7 Influencer Marketing Mistakes to Avoid."]]>
With 65% of marketers running influencer marketing programs we figured it was time to pass along our 5+ years of experience in the influencer marketing space. We've run thousands of programs and worked with hundreds of brands and want to share "7 Influencer Marketing Mistakes to Avoid."]]> Tue, 14 Jul 2015 16:43:27 GMT /TapInfluence/7-influencer-marketing-mistakes-to TapInfluence@slideshare.net(TapInfluence) 7 Influencer Marketing Mistakes to Avoid TapInfluence With 65% of marketers running influencer marketing programs we figured it was time to pass along our 5+ years of experience in the influencer marketing space. We've run thousands of programs and worked with hundreds of brands and want to share "7 Influencer Marketing Mistakes to Avoid." <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/7influencermarketingmistakesv1-150714164327-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> With 65% of marketers running influencer marketing programs we figured it was time to pass along our 5+ years of experience in the influencer marketing space. We&#39;ve run thousands of programs and worked with hundreds of brands and want to share &quot;7 Influencer Marketing Mistakes to Avoid.&quot;
7 Influencer Marketing Mistakes to Avoid from Rustin Banks
]]> 694 4 https://cdn.slidesharecdn.com/ss_thumbnails/7influencermarketingmistakesv1-150714164327-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Delivering a Winning Influencer Marketing Pitch /slideshow/delivering-a-winning-influencer-marketing-pitch/49844143 impitchwebinarfinal622v2-150625180457-lva1-app6891
An influencer outreach program is quickly becoming indispensable to the modern digital marketing strategy. Influencers are more valuable to brands now than theyve ever been for their ability to deliver on social chatter, earned media, and action. Tessa Wegert, ClickZ Ways to explain why influencer marketing is valuable to brands. Topics to address when pitching influencer marketing. Tips for outlineing a well executed campaign. Questions you have about influencer marketing. Learn why including influencer marketing as part of your pitch to clients will separate you from the competition.]]>
An influencer outreach program is quickly becoming indispensable to the modern digital marketing strategy. Influencers are more valuable to brands now than theyve ever been for their ability to deliver on social chatter, earned media, and action. Tessa Wegert, ClickZ Ways to explain why influencer marketing is valuable to brands. Topics to address when pitching influencer marketing. Tips for outlineing a well executed campaign. Questions you have about influencer marketing. Learn why including influencer marketing as part of your pitch to clients will separate you from the competition.]]> Thu, 25 Jun 2015 18:04:57 GMT /slideshow/delivering-a-winning-influencer-marketing-pitch/49844143 TapInfluence@slideshare.net(TapInfluence) Delivering a Winning Influencer Marketing Pitch TapInfluence An influencer outreach program is quickly becoming indispensable to the modern digital marketing strategy. Influencers are more valuable to brands now than theyve ever been for their ability to deliver on social chatter, earned media, and action. Tessa Wegert, ClickZ Ways to explain why influencer marketing is valuable to brands. Topics to address when pitching influencer marketing. Tips for outlineing a well executed campaign. Questions you have about influencer marketing. Learn why including influencer marketing as part of your pitch to clients will separate you from the competition. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/impitchwebinarfinal622v2-150625180457-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> An influencer outreach program is quickly becoming indispensable to the modern digital marketing strategy. Influencers are more valuable to brands now than theyve ever been for their ability to deliver on social chatter, earned media, and action. Tessa Wegert, ClickZ Ways to explain why influencer marketing is valuable to brands. Topics to address when pitching influencer marketing. Tips for outlineing a well executed campaign. Questions you have about influencer marketing. Learn why including influencer marketing as part of your pitch to clients will separate you from the competition.
Delivering a Winning Influencer Marketing Pitch from Rustin Banks
]]> 4837 6 https://cdn.slidesharecdn.com/ss_thumbnails/impitchwebinarfinal622v2-150625180457-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 How to Deliver a Winning Influencer Marketing Pitch /slideshow/how-to-deliver-a-winning-influencer-marketing-pitch/49843980 howtosellinfluencermarketingtoyourclients-pitchdeck11-150625175958-lva1-app6892
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]]> Thu, 25 Jun 2015 17:59:58 GMT /slideshow/how-to-deliver-a-winning-influencer-marketing-pitch/49843980 TapInfluence@slideshare.net(TapInfluence) How to Deliver a Winning Influencer Marketing Pitch TapInfluence <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/howtosellinfluencermarketingtoyourclients-pitchdeck11-150625175958-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
How to Deliver a Winning Influencer Marketing Pitch from Rustin Banks
]]> 2044 7 https://cdn.slidesharecdn.com/ss_thumbnails/howtosellinfluencermarketingtoyourclients-pitchdeck11-150625175958-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Influencer Marketing Benchmarks and Other Key Takeaways /slideshow/1-r-tapinfluencewebinar/49518513 1rtapinfluencewebinar-150617174625-lva1-app6891
In a recent survey of marketers, 59% said they plan to increase their budgets for influencer marketing over the next 12 months. That means brands are looking to spend more money working with influencers to drive brand awareness, reach, and engagement.]]>
In a recent survey of marketers, 59% said they plan to increase their budgets for influencer marketing over the next 12 months. That means brands are looking to spend more money working with influencers to drive brand awareness, reach, and engagement.]]> Wed, 17 Jun 2015 17:46:25 GMT /slideshow/1-r-tapinfluencewebinar/49518513 TapInfluence@slideshare.net(TapInfluence) Influencer Marketing Benchmarks and Other Key Takeaways TapInfluence In a recent survey of marketers, 59% said they plan to increase their budgets for influencer marketing over the next 12 months. That means brands are looking to spend more money working with influencers to drive brand awareness, reach, and engagement. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/1rtapinfluencewebinar-150617174625-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> In a recent survey of marketers, 59% said they plan to increase their budgets for influencer marketing over the next 12 months. That means brands are looking to spend more money working with influencers to drive brand awareness, reach, and engagement.
Influencer Marketing Benchmarks and Other Key Takeaways from Rustin Banks
]]> 1938 4 https://cdn.slidesharecdn.com/ss_thumbnails/1rtapinfluencewebinar-150617174625-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Vining for Influencer Marketing Success in 6-Seconds /slideshow/vining-for-influencer-marketing-success-in-6seconds/48065243 socialmediaplatformbestpracticesvinefinal-150512192003-lva1-app6892
Joe Gagliese, co-owner of Viral Nation, a global influencer marketing and talent agency, talked about starting influencer marketing on Vine. Takeaways from the presentation were: *What "Less is More" means for Viners *Who makes a good Vine influencer *Which brands are winning with Vine videos *Which metrics matter for Vine campaigns]]>
Joe Gagliese, co-owner of Viral Nation, a global influencer marketing and talent agency, talked about starting influencer marketing on Vine. Takeaways from the presentation were: *What "Less is More" means for Viners *Who makes a good Vine influencer *Which brands are winning with Vine videos *Which metrics matter for Vine campaigns]]> Tue, 12 May 2015 19:20:03 GMT /slideshow/vining-for-influencer-marketing-success-in-6seconds/48065243 TapInfluence@slideshare.net(TapInfluence) Vining for Influencer Marketing Success in 6-Seconds TapInfluence Joe Gagliese, co-owner of Viral Nation, a global influencer marketing and talent agency, talked about starting influencer marketing on Vine. Takeaways from the presentation were: *What "Less is More" means for Viners *Who makes a good Vine influencer *Which brands are winning with Vine videos *Which metrics matter for Vine campaigns <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/socialmediaplatformbestpracticesvinefinal-150512192003-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Joe Gagliese, co-owner of Viral Nation, a global influencer marketing and talent agency, talked about starting influencer marketing on Vine. Takeaways from the presentation were: *What &quot;Less is More&quot; means for Viners *Who makes a good Vine influencer *Which brands are winning with Vine videos *Which metrics matter for Vine campaigns
Vining for Influencer Marketing Success in 6-Seconds from Rustin Banks
]]> 735 1 https://cdn.slidesharecdn.com/ss_thumbnails/socialmediaplatformbestpracticesvinefinal-150512192003-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Pinning Down an Influencer Marketing Strategy that Works /slideshow/pinning-down-an-influencer-marketing-strategy-that-works/47562117 socialmediaplatformbestpracticespinterestfinal-150429085303-conversion-gate02
Pinterest is quickly becoming the go-to platform for brands looking to engage consumers and build loyalty. Pin your way into lasting relationships with consumers and boosting sales -Ignite authentic engagement with creative content -Business implications between the strategies and the pros and cons for each Walk away with tips and tricks about Pinterest that give you more insight into who you can reach and how you can reach them with this powerful platform.]]>
Pinterest is quickly becoming the go-to platform for brands looking to engage consumers and build loyalty. Pin your way into lasting relationships with consumers and boosting sales -Ignite authentic engagement with creative content -Business implications between the strategies and the pros and cons for each Walk away with tips and tricks about Pinterest that give you more insight into who you can reach and how you can reach them with this powerful platform.]]> Wed, 29 Apr 2015 08:53:02 GMT /slideshow/pinning-down-an-influencer-marketing-strategy-that-works/47562117 TapInfluence@slideshare.net(TapInfluence) Pinning Down an Influencer Marketing Strategy that Works TapInfluence Pinterest is quickly becoming the go-to platform for brands looking to engage consumers and build loyalty. Pin your way into lasting relationships with consumers and boosting sales -Ignite authentic engagement with creative content -Business implications between the strategies and the pros and cons for each Walk away with tips and tricks about Pinterest that give you more insight into who you can reach and how you can reach them with this powerful platform. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/socialmediaplatformbestpracticespinterestfinal-150429085303-conversion-gate02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Pinterest is quickly becoming the go-to platform for brands looking to engage consumers and build loyalty. Pin your way into lasting relationships with consumers and boosting sales -Ignite authentic engagement with creative content -Business implications between the strategies and the pros and cons for each Walk away with tips and tricks about Pinterest that give you more insight into who you can reach and how you can reach them with this powerful platform.
Pinning Down an Influencer Marketing Strategy that Works from Rustin Banks
]]> 851 3 https://cdn.slidesharecdn.com/ss_thumbnails/socialmediaplatformbestpracticespinterestfinal-150429085303-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Boost Your Earning Potential with TapInfluence /slideshow/boost-your-earning-potential-with-tapinfluence/46865894 influencerwebinar21-150410132117-conversion-gate01
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]]> Fri, 10 Apr 2015 13:21:17 GMT /slideshow/boost-your-earning-potential-with-tapinfluence/46865894 TapInfluence@slideshare.net(TapInfluence) Boost Your Earning Potential with TapInfluence TapInfluence <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/influencerwebinar21-150410132117-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
Boost Your Earning Potential with TapInfluence from Rustin Banks
]]> 1978 4 https://cdn.slidesharecdn.com/ss_thumbnails/influencerwebinar21-150410132117-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Is Word Of Mouth Marketing Really Worth It? /slideshow/is-word-of-mouth-marketing-really-worth-it/46236317 wommatapinfluenceslidesdraft3-150324144638-conversion-gate01
Marketers believe word-of-mouth has an impact on business from increasing brand awareness to driving sales. But proving the return on investment might be a mystery to some marketers.]]>
Marketers believe word-of-mouth has an impact on business from increasing brand awareness to driving sales. But proving the return on investment might be a mystery to some marketers.]]> Tue, 24 Mar 2015 14:46:38 GMT /slideshow/is-word-of-mouth-marketing-really-worth-it/46236317 TapInfluence@slideshare.net(TapInfluence) Is Word Of Mouth Marketing Really Worth It? TapInfluence Marketers believe word-of-mouth has an impact on business from increasing brand awareness to driving sales. But proving the return on investment might be a mystery to some marketers. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/wommatapinfluenceslidesdraft3-150324144638-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Marketers believe word-of-mouth has an impact on business from increasing brand awareness to driving sales. But proving the return on investment might be a mystery to some marketers.
Is Word Of Mouth Marketing Really Worth It? from Rustin Banks
]]> 1646 4 https://cdn.slidesharecdn.com/ss_thumbnails/wommatapinfluenceslidesdraft3-150324144638-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Womma tap influence final3.22.2015 /slideshow/womma-tap-influence-final3222015/46236046 wommatapinfluencefinal3-150324143948-conversion-gate01
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]]> Tue, 24 Mar 2015 14:39:48 GMT /slideshow/womma-tap-influence-final3222015/46236046 TapInfluence@slideshare.net(TapInfluence) Womma tap influence final3.22.2015 TapInfluence <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/wommatapinfluencefinal3-150324143948-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
Womma tap influence final3.22.2015 from Rustin Banks
]]> 668 1 https://cdn.slidesharecdn.com/ss_thumbnails/wommatapinfluencefinal3-150324143948-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Content Creation: Do Not Settle for Pretty Good /slideshow/content-creation-do-not-settle-for-pretty-good/44902233 contentstrategywebinarpresentationtapinfluenceandoraclefinal2-18-14-150219165458-conversion-gate01
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]]> Thu, 19 Feb 2015 16:54:58 GMT /slideshow/content-creation-do-not-settle-for-pretty-good/44902233 TapInfluence@slideshare.net(TapInfluence) Content Creation: Do Not Settle for Pretty Good TapInfluence <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/contentstrategywebinarpresentationtapinfluenceandoraclefinal2-18-14-150219165458-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
Content Creation: Do Not Settle for Pretty Good from Rustin Banks
]]> 2160 4 https://cdn.slidesharecdn.com/ss_thumbnails/contentstrategywebinarpresentationtapinfluenceandoraclefinal2-18-14-150219165458-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Influencers vs Advocates: What's the difference? /slideshow/influencers-vs-advocates-whats-the-difference/44046381 tapinfluitive-combinedfinal1-150129141933-conversion-gate02
Research shows that both Advocacy and Influencer Marketing strategies are important to growing a business. With convincing arguments for both, how do you figure out which approach is right for your brand? During the webcast, you'll hear about: -Important differences between influencer and advocacy marketing -Motivations for each strategy and the potential impact on your target audience -Business implications between the strategies and the pros and cons for each -Best practices on how to create, manage, and measure your strategy Learn which approach will have the most impact on increasing word-of-mouth and growing your business.]]>
Research shows that both Advocacy and Influencer Marketing strategies are important to growing a business. With convincing arguments for both, how do you figure out which approach is right for your brand? During the webcast, you'll hear about: -Important differences between influencer and advocacy marketing -Motivations for each strategy and the potential impact on your target audience -Business implications between the strategies and the pros and cons for each -Best practices on how to create, manage, and measure your strategy Learn which approach will have the most impact on increasing word-of-mouth and growing your business.]]> Thu, 29 Jan 2015 14:19:32 GMT /slideshow/influencers-vs-advocates-whats-the-difference/44046381 TapInfluence@slideshare.net(TapInfluence) Influencers vs Advocates: What's the difference? TapInfluence Research shows that both Advocacy and Influencer Marketing strategies are important to growing a business. With convincing arguments for both, how do you figure out which approach is right for your brand? During the webcast, you'll hear about: -Important differences between influencer and advocacy marketing -Motivations for each strategy and the potential impact on your target audience -Business implications between the strategies and the pros and cons for each -Best practices on how to create, manage, and measure your strategy Learn which approach will have the most impact on increasing word-of-mouth and growing your business. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/tapinfluitive-combinedfinal1-150129141933-conversion-gate02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Research shows that both Advocacy and Influencer Marketing strategies are important to growing a business. With convincing arguments for both, how do you figure out which approach is right for your brand? During the webcast, you&#39;ll hear about: -Important differences between influencer and advocacy marketing -Motivations for each strategy and the potential impact on your target audience -Business implications between the strategies and the pros and cons for each -Best practices on how to create, manage, and measure your strategy Learn which approach will have the most impact on increasing word-of-mouth and growing your business.
Influencers vs Advocates: What's the difference? from Rustin Banks
]]> 1888 1 https://cdn.slidesharecdn.com/ss_thumbnails/tapinfluitive-combinedfinal1-150129141933-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Leverage Influencer Marketing to Amplify Your Social Voice /slideshow/leverage-influencer-marketing-to-amplify-your-social-voice/41862698 tiblogaliciouswebinarfinal-141121105312-conversion-gate01
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]]> Fri, 21 Nov 2014 10:53:12 GMT /slideshow/leverage-influencer-marketing-to-amplify-your-social-voice/41862698 TapInfluence@slideshare.net(TapInfluence) Leverage Influencer Marketing to Amplify Your Social Voice TapInfluence <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/tiblogaliciouswebinarfinal-141121105312-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
Leverage Influencer Marketing to Amplify Your Social Voice from Rustin Banks
]]> 1083 2 https://cdn.slidesharecdn.com/ss_thumbnails/tiblogaliciouswebinarfinal-141121105312-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Driving Measurable Influence With Emerging Social Platforms /slideshow/m2-moms-presentation-1/41030051 m2momspresentation1-141102192755-conversion-gate01
Running a successful influencer marketing program involves more than just asking people with lots of fans to give a product review or mention your brand. Consumer purchases are highly influenced by the people they follow on Facebook, Twitter, Instagram, YouTube, Pinterest and Vine. Driving Measurable Influence on Emerging Social Platforms covers: How to identify the right content creators and what platforms work best for your brand. How to expand brand engagement and use innovative ways to share your content. How to utilize these emerging social influencers to accomplish your marketing objectives.]]>
Running a successful influencer marketing program involves more than just asking people with lots of fans to give a product review or mention your brand. Consumer purchases are highly influenced by the people they follow on Facebook, Twitter, Instagram, YouTube, Pinterest and Vine. Driving Measurable Influence on Emerging Social Platforms covers: How to identify the right content creators and what platforms work best for your brand. How to expand brand engagement and use innovative ways to share your content. How to utilize these emerging social influencers to accomplish your marketing objectives.]]> Sun, 02 Nov 2014 19:27:55 GMT /slideshow/m2-moms-presentation-1/41030051 TapInfluence@slideshare.net(TapInfluence) Driving Measurable Influence With Emerging Social Platforms TapInfluence Running a successful influencer marketing program involves more than just asking people with lots of fans to give a product review or mention your brand. Consumer purchases are highly influenced by the people they follow on Facebook, Twitter, Instagram, YouTube, Pinterest and Vine. Driving Measurable Influence on Emerging Social Platforms covers: How to identify the right content creators and what platforms work best for your brand. How to expand brand engagement and use innovative ways to share your content. How to utilize these emerging social influencers to accomplish your marketing objectives. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/m2momspresentation1-141102192755-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Running a successful influencer marketing program involves more than just asking people with lots of fans to give a product review or mention your brand. Consumer purchases are highly influenced by the people they follow on Facebook, Twitter, Instagram, YouTube, Pinterest and Vine. Driving Measurable Influence on Emerging Social Platforms covers: How to identify the right content creators and what platforms work best for your brand. How to expand brand engagement and use innovative ways to share your content. How to utilize these emerging social influencers to accomplish your marketing objectives.
Driving Measurable Influence With Emerging Social Platforms from Rustin Banks
]]> 815 2 https://cdn.slidesharecdn.com/ss_thumbnails/m2momspresentation1-141102192755-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 8 Things You Can Ask Influencers To Do /slideshow/8-things-you-can-ask-influencers-to-do/37332786 tapinfluencejaybaerwebinar-final2-140724143002-phpapp02
Whether you're already executing on an influencer strategy or are just getting started, optimizing influencer relationships will be key to a successful digital program. Join TapInfluence and Jay Baer as we discuss types of influencers, relationship building, and real world influencer marketing examples. ]]>
Whether you're already executing on an influencer strategy or are just getting started, optimizing influencer relationships will be key to a successful digital program. Join TapInfluence and Jay Baer as we discuss types of influencers, relationship building, and real world influencer marketing examples. ]]> Thu, 24 Jul 2014 14:30:01 GMT /slideshow/8-things-you-can-ask-influencers-to-do/37332786 TapInfluence@slideshare.net(TapInfluence) 8 Things You Can Ask Influencers To Do TapInfluence Whether you're already executing on an influencer strategy or are just getting started, optimizing influencer relationships will be key to a successful digital program. Join TapInfluence and Jay Baer as we discuss types of influencers, relationship building, and real world influencer marketing examples. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/tapinfluencejaybaerwebinar-final2-140724143002-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Whether you&#39;re already executing on an influencer strategy or are just getting started, optimizing influencer relationships will be key to a successful digital program. Join TapInfluence and Jay Baer as we discuss types of influencers, relationship building, and real world influencer marketing examples.
8 Things You Can Ask Influencers To Do from Rustin Banks
]]> 3751 7 https://cdn.slidesharecdn.com/ss_thumbnails/tapinfluencejaybaerwebinar-final2-140724143002-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Step Up Your Influence /slideshow/step-upyourinfluencewhite-wave/35925250 step-up-your-influence-whitewave-140616100845-phpapp02
How WhiteWave Moved From Good To Great]]>
How WhiteWave Moved From Good To Great]]> Mon, 16 Jun 2014 10:08:45 GMT /slideshow/step-upyourinfluencewhite-wave/35925250 TapInfluence@slideshare.net(TapInfluence) Step Up Your Influence TapInfluence How WhiteWave Moved From Good To Great <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/step-up-your-influence-whitewave-140616100845-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> How WhiteWave Moved From Good To Great
Step Up Your Influence from Rustin Banks
]]> 768 3 https://cdn.slidesharecdn.com/ss_thumbnails/step-up-your-influence-whitewave-140616100845-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Building A Winning Content Strategy /TapInfluence/building-a-winning-content-strategy-with-special-guest-forrester tapinfluenceforresterwebinardeckfinal-140513174153-phpapp02
TapInfluence and guest Ryan Skinner of Forrester Research, Inc. discuss reasons why only one in three marketers say they are effective at content marketing, how to avoid their mistakes, and steps to start building a blueprint for your content marketing strategy. ]]>
TapInfluence and guest Ryan Skinner of Forrester Research, Inc. discuss reasons why only one in three marketers say they are effective at content marketing, how to avoid their mistakes, and steps to start building a blueprint for your content marketing strategy. ]]> Tue, 13 May 2014 17:41:53 GMT /TapInfluence/building-a-winning-content-strategy-with-special-guest-forrester TapInfluence@slideshare.net(TapInfluence) Building A Winning Content Strategy TapInfluence TapInfluence and guest Ryan Skinner of Forrester Research, Inc. discuss reasons why only one in three marketers say they are effective at content marketing, how to avoid their mistakes, and steps to start building a blueprint for your content marketing strategy. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/tapinfluenceforresterwebinardeckfinal-140513174153-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> TapInfluence and guest Ryan Skinner of Forrester Research, Inc. discuss reasons why only one in three marketers say they are effective at content marketing, how to avoid their mistakes, and steps to start building a blueprint for your content marketing strategy.
Building A Winning Content Strategy from Rustin Banks
]]> 2060 11 https://cdn.slidesharecdn.com/ss_thumbnails/tapinfluenceforresterwebinardeckfinal-140513174153-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Mapping Content To Social Platforms /slideshow/wom-mnext-presofinal5514/34336307 wommnextpresofinal5-140506081347-phpapp02
Marketers now understand that content creation and distribution are not isolated initiatives. Crafting a successful content engagement strategy means understanding how consumers differ based on social platform and tailoring that content appropriately. For instance, Facebook is the best way to reach women between 18 and 29, and success requires instant responsiveness and availability. Tumblr and YouTube are where Millennials hang out, and they dont rely as much on real-time engagement. Visual content gets more engagement on Pinterest and Instagram, and Twitter is where most people go to complain. How do brands optimize each channel and customize the distribution of content? This is the battleground that will heat up in 2014. ]]>
Marketers now understand that content creation and distribution are not isolated initiatives. Crafting a successful content engagement strategy means understanding how consumers differ based on social platform and tailoring that content appropriately. For instance, Facebook is the best way to reach women between 18 and 29, and success requires instant responsiveness and availability. Tumblr and YouTube are where Millennials hang out, and they dont rely as much on real-time engagement. Visual content gets more engagement on Pinterest and Instagram, and Twitter is where most people go to complain. How do brands optimize each channel and customize the distribution of content? This is the battleground that will heat up in 2014. ]]> Tue, 06 May 2014 08:13:47 GMT /slideshow/wom-mnext-presofinal5514/34336307 TapInfluence@slideshare.net(TapInfluence) Mapping Content To Social Platforms TapInfluence Marketers now understand that content creation and distribution are not isolated initiatives. Crafting a successful content engagement strategy means understanding how consumers differ based on social platform and tailoring that content appropriately. For instance, Facebook is the best way to reach women between 18 and 29, and success requires instant responsiveness and availability. Tumblr and YouTube are where Millennials hang out, and they dont rely as much on real-time engagement. Visual content gets more engagement on Pinterest and Instagram, and Twitter is where most people go to complain. How do brands optimize each channel and customize the distribution of content? This is the battleground that will heat up in 2014. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/wommnextpresofinal5-140506081347-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Marketers now understand that content creation and distribution are not isolated initiatives. Crafting a successful content engagement strategy means understanding how consumers differ based on social platform and tailoring that content appropriately. For instance, Facebook is the best way to reach women between 18 and 29, and success requires instant responsiveness and availability. Tumblr and YouTube are where Millennials hang out, and they dont rely as much on real-time engagement. Visual content gets more engagement on Pinterest and Instagram, and Twitter is where most people go to complain. How do brands optimize each channel and customize the distribution of content? This is the battleground that will heat up in 2014.
Mapping Content To Social Platforms from Rustin Banks
]]> 856 3 https://cdn.slidesharecdn.com/ss_thumbnails/wommnextpresofinal5-140506081347-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-TapInfluence-48x48.jpg?cb=1523635238 I wrote my first line of code at age 12, then hosted computer bulletin boards out of my closet at age 13. I guess you could say I have a lifelong love of technology. This love has blossomed into starting companies that change how we interact online. www.tapinfluence.com https://cdn.slidesharecdn.com/ss_thumbnails/ignitetapwebinarmeasuringsocialmedia-151202232618-lva1-app6891-thumbnail.jpg?width=320&height=320&fit=bounds TapInfluence/how-to-measure-social-media-marketing How to Measure Social ... https://cdn.slidesharecdn.com/ss_thumbnails/holidaywebinarpanel10-151022170047-lva1-app6892-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/holiday-campaign-planning-with-a-dash-of-influence/54271548 Holiday Campaign Plann... https://cdn.slidesharecdn.com/ss_thumbnails/influencermarketingpredictions2015-2016-final-150729151904-lva1-app6891-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/the-future-of-influencer-marketing-predictions-2015-2016/51063801 The Future of Influenc...