際際滷shows by User: TheARF / http://www.slideshare.net/images/logo.gif 際際滷shows by User: TheARF / Mon, 30 Apr 2012 14:57:55 GMT 際際滷Share feed for 際際滷shows by User: TheARF Social media ethics and concerns /slideshow/social-media-ethics-and-concerns-presented-to-aimri/12749097 socialmediaethicsandconcernspresentedtoaimrishortarf1-120430145758-phpapp02
This is a presentation given by Steve Rappaport about a study he did on opinions of privacy in social media listening research. ]]>
This is a presentation given by Steve Rappaport about a study he did on opinions of privacy in social media listening research. ]]> Mon, 30 Apr 2012 14:57:55 GMT /slideshow/social-media-ethics-and-concerns-presented-to-aimri/12749097 TheARF@slideshare.net(TheARF) Social media ethics and concerns TheARF This is a presentation given by Steve Rappaport about a study he did on opinions of privacy in social media listening research. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/socialmediaethicsandconcernspresentedtoaimrishortarf1-120430145758-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This is a presentation given by Steve Rappaport about a study he did on opinions of privacy in social media listening research.
Social media ethics and concerns from The Advertising Research Foundation
]]> 1417 6 https://cdn.slidesharecdn.com/ss_thumbnails/socialmediaethicsandconcernspresentedtoaimrishortarf1-120430145758-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Insights from CIMM /slideshow/insights-from-cimm/11353712 insightsfromcimm-120131113739-phpapp02
Insights from Coalition for Innovative Media Measurement (CIMM) were presented at Advertising Research Foundations (ARF) AM 6.0 conference, held in 2011. Through the use of eDiaries and the example of moms, a presentation was given on the value of USA touchpoints to increase ROI. Presenters included Jane Clarke-Managing Director of Coalition for Innovative Media Measurement & Jim Spaeth-Partner at Media Behavior Institute. ]]>
Insights from Coalition for Innovative Media Measurement (CIMM) were presented at Advertising Research Foundations (ARF) AM 6.0 conference, held in 2011. Through the use of eDiaries and the example of moms, a presentation was given on the value of USA touchpoints to increase ROI. Presenters included Jane Clarke-Managing Director of Coalition for Innovative Media Measurement & Jim Spaeth-Partner at Media Behavior Institute. ]]> Tue, 31 Jan 2012 11:37:37 GMT /slideshow/insights-from-cimm/11353712 TheARF@slideshare.net(TheARF) Insights from CIMM TheARF Insights from Coalition for Innovative Media Measurement (CIMM) were presented at Advertising Research Foundations (ARF) AM 6.0 conference, held in 2011. Through the use of eDiaries and the example of moms, a presentation was given on the value of USA touchpoints to increase ROI. Presenters included Jane Clarke-Managing Director of Coalition for Innovative Media Measurement & Jim Spaeth-Partner at Media Behavior Institute. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/insightsfromcimm-120131113739-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Insights from Coalition for Innovative Media Measurement (CIMM) were presented at Advertising Research Foundations (ARF) AM 6.0 conference, held in 2011. Through the use of eDiaries and the example of moms, a presentation was given on the value of USA touchpoints to increase ROI. Presenters included Jane Clarke-Managing Director of Coalition for Innovative Media Measurement &amp; Jim Spaeth-Partner at Media Behavior Institute.
Insights from CIMM from The Advertising Research Foundation
]]> 841 6 https://cdn.slidesharecdn.com/ss_thumbnails/insightsfromcimm-120131113739-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 UX: The User Experience Cross-Screen /slideshow/d2-gs-ux-the-user-experiencecrossscreenfinal/11353506 d2gsuxtheuserexperiencecrossscreenfinal-120131112356-phpapp01
As part of the emerging new topics series, a presentation entitled UX: The User Experience Cross-Screen, was given at the Advertising Research Foundations (ARF) AM 6.0 conference held in 2011. A research study including questions, methods, and findings on cross-screen users was presented. The presentation was given by, Richard Zackon-Facilitator for Council for Research Excellence & Rick Ducey- Chief Strategy Officer at BIA/Kelsey. ]]>
As part of the emerging new topics series, a presentation entitled UX: The User Experience Cross-Screen, was given at the Advertising Research Foundations (ARF) AM 6.0 conference held in 2011. A research study including questions, methods, and findings on cross-screen users was presented. The presentation was given by, Richard Zackon-Facilitator for Council for Research Excellence & Rick Ducey- Chief Strategy Officer at BIA/Kelsey. ]]> Tue, 31 Jan 2012 11:23:54 GMT /slideshow/d2-gs-ux-the-user-experiencecrossscreenfinal/11353506 TheARF@slideshare.net(TheARF) UX: The User Experience Cross-Screen TheARF As part of the emerging new topics series, a presentation entitled UX: The User Experience Cross-Screen, was given at the Advertising Research Foundations (ARF) AM 6.0 conference held in 2011. A research study including questions, methods, and findings on cross-screen users was presented. The presentation was given by, Richard Zackon-Facilitator for Council for Research Excellence & Rick Ducey- Chief Strategy Officer at BIA/Kelsey. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/d2gsuxtheuserexperiencecrossscreenfinal-120131112356-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> As part of the emerging new topics series, a presentation entitled UX: The User Experience Cross-Screen, was given at the Advertising Research Foundations (ARF) AM 6.0 conference held in 2011. A research study including questions, methods, and findings on cross-screen users was presented. The presentation was given by, Richard Zackon-Facilitator for Council for Research Excellence &amp; Rick Ducey- Chief Strategy Officer at BIA/Kelsey.
UX: The User Experience Cross-Screen from The Advertising Research Foundation
]]> 930 5 https://cdn.slidesharecdn.com/ss_thumbnails/d2gsuxtheuserexperiencecrossscreenfinal-120131112356-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 New Ad Models /slideshow/d2-gs-newmodelforadvertisingfinal/11353354 d2gsnewmodelforadvertisingfinal-120131111311-phpapp01
A presentation on new ad models, was given at the Advertising Research Foundations (ARF) AM 6.0 conference held in 2011. Dr. Duane Varan-Executive Director at Audience Research Labs Murdoch University gave the presentation. Varan presented studies done by the Beyond 30 research program. ]]>
A presentation on new ad models, was given at the Advertising Research Foundations (ARF) AM 6.0 conference held in 2011. Dr. Duane Varan-Executive Director at Audience Research Labs Murdoch University gave the presentation. Varan presented studies done by the Beyond 30 research program. ]]> Tue, 31 Jan 2012 11:13:10 GMT /slideshow/d2-gs-newmodelforadvertisingfinal/11353354 TheARF@slideshare.net(TheARF) New Ad Models TheARF A presentation on new ad models, was given at the Advertising Research Foundations (ARF) AM 6.0 conference held in 2011. Dr. Duane Varan-Executive Director at Audience Research Labs Murdoch University gave the presentation. Varan presented studies done by the Beyond 30 research program. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/d2gsnewmodelforadvertisingfinal-120131111311-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> A presentation on new ad models, was given at the Advertising Research Foundations (ARF) AM 6.0 conference held in 2011. Dr. Duane Varan-Executive Director at Audience Research Labs Murdoch University gave the presentation. Varan presented studies done by the Beyond 30 research program.
New Ad Models from The Advertising Research Foundation
]]> 793 5 https://cdn.slidesharecdn.com/ss_thumbnails/d2gsnewmodelforadvertisingfinal-120131111311-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Meeting the Challenges of Cross Media Research /slideshow/meeting-the-challenges-of-cross-media-research/11353202 d2gsmeetingthechallengescrossmediaresearchfinal-120131110243-phpapp02
At the Advertising Research Foundations (ARF) AM 6.0 conference held in 2011, a Keynote presentation was given entitled Meeting the Challenges of Cross Media Research. Google presented three initiatives and how they are trying to help meet the challenges of cross media research. Keynote presenters from Google were Owen Charlebois-Global Manager, Advertising, Marketing and Media Research & ElissaLee, Ph.D.-Group Manager,Quantitative Measurement. ]]>
At the Advertising Research Foundations (ARF) AM 6.0 conference held in 2011, a Keynote presentation was given entitled Meeting the Challenges of Cross Media Research. Google presented three initiatives and how they are trying to help meet the challenges of cross media research. Keynote presenters from Google were Owen Charlebois-Global Manager, Advertising, Marketing and Media Research & ElissaLee, Ph.D.-Group Manager,Quantitative Measurement. ]]> Tue, 31 Jan 2012 11:02:41 GMT /slideshow/meeting-the-challenges-of-cross-media-research/11353202 TheARF@slideshare.net(TheARF) Meeting the Challenges of Cross Media Research TheARF At the Advertising Research Foundations (ARF) AM 6.0 conference held in 2011, a Keynote presentation was given entitled Meeting the Challenges of Cross Media Research. Google presented three initiatives and how they are trying to help meet the challenges of cross media research. Keynote presenters from Google were Owen Charlebois-Global Manager, Advertising, Marketing and Media Research & ElissaLee, Ph.D.-Group Manager,Quantitative Measurement. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/d2gsmeetingthechallengescrossmediaresearchfinal-120131110243-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> At the Advertising Research Foundations (ARF) AM 6.0 conference held in 2011, a Keynote presentation was given entitled Meeting the Challenges of Cross Media Research. Google presented three initiatives and how they are trying to help meet the challenges of cross media research. Keynote presenters from Google were Owen Charlebois-Global Manager, Advertising, Marketing and Media Research &amp; ElissaLee, Ph.D.-Group Manager,Quantitative Measurement.
Meeting the Challenges of Cross Media Research from The Advertising Research Foundation
]]> 1280 7 https://cdn.slidesharecdn.com/ss_thumbnails/d2gsmeetingthechallengescrossmediaresearchfinal-120131110243-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Impact of Online and Television Advertising on Consumer Behavior /slideshow/impact-of-online-and-television-advertising-on-consumer-behavior/11352902 d2gsimpactonlineandtelevisionadvertisingonconsumerbehaviorfinal-120131105258-phpapp02
A presentation entitled Impact of Online and Television Advertising on Consumer Behavior, was given at the Advertising Research Foundations (ARF) AM 6.0 conference held in 2011. The presentation includes, the challenges to measuring cross-platform media impacts, comscore methods, case studies and results. Presenters included Joan FitzGerald-Vice President of comScore & Alan Vaughn- Statistical Analyst at comScore. ]]>
A presentation entitled Impact of Online and Television Advertising on Consumer Behavior, was given at the Advertising Research Foundations (ARF) AM 6.0 conference held in 2011. The presentation includes, the challenges to measuring cross-platform media impacts, comscore methods, case studies and results. Presenters included Joan FitzGerald-Vice President of comScore & Alan Vaughn- Statistical Analyst at comScore. ]]> Tue, 31 Jan 2012 10:52:54 GMT /slideshow/impact-of-online-and-television-advertising-on-consumer-behavior/11352902 TheARF@slideshare.net(TheARF) Impact of Online and Television Advertising on Consumer Behavior TheARF A presentation entitled Impact of Online and Television Advertising on Consumer Behavior, was given at the Advertising Research Foundations (ARF) AM 6.0 conference held in 2011. The presentation includes, the challenges to measuring cross-platform media impacts, comscore methods, case studies and results. Presenters included Joan FitzGerald-Vice President of comScore & Alan Vaughn- Statistical Analyst at comScore. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/d2gsimpactonlineandtelevisionadvertisingonconsumerbehaviorfinal-120131105258-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> A presentation entitled Impact of Online and Television Advertising on Consumer Behavior, was given at the Advertising Research Foundations (ARF) AM 6.0 conference held in 2011. The presentation includes, the challenges to measuring cross-platform media impacts, comscore methods, case studies and results. Presenters included Joan FitzGerald-Vice President of comScore &amp; Alan Vaughn- Statistical Analyst at comScore.
Impact of Online and Television Advertising on Consumer Behavior from The Advertising Research Foundation
]]> 5277 8 https://cdn.slidesharecdn.com/ss_thumbnails/d2gsimpactonlineandtelevisionadvertisingonconsumerbehaviorfinal-120131105258-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Following the Sports Fan with Arbitrons PPM /slideshow/following-the-sports-fan-with-arbitrons-ppm/11352750 d2gsfollowingsportsfanarbitronppmfinal-120131104206-phpapp01
A presentation entitled Following the Sports Fan with Arbitrons PPM, was given at the Advertising Research Foundations (ARF) AM 6.0 conference held in 2011. A study using Arbitron Portable People Meter (PPM) service was presented. The presentation was given by Glenn Enoch- VP, Integrated Media Research at ESPN Inc., Kelly Johnson- Director, Media and Promotion Research at ESPN Inc., & Lung Huang- VP, National Account Services at Arbitron Inc. ]]>
A presentation entitled Following the Sports Fan with Arbitrons PPM, was given at the Advertising Research Foundations (ARF) AM 6.0 conference held in 2011. A study using Arbitron Portable People Meter (PPM) service was presented. The presentation was given by Glenn Enoch- VP, Integrated Media Research at ESPN Inc., Kelly Johnson- Director, Media and Promotion Research at ESPN Inc., & Lung Huang- VP, National Account Services at Arbitron Inc. ]]> Tue, 31 Jan 2012 10:42:05 GMT /slideshow/following-the-sports-fan-with-arbitrons-ppm/11352750 TheARF@slideshare.net(TheARF) Following the Sports Fan with Arbitrons PPM TheARF A presentation entitled Following the Sports Fan with Arbitrons PPM, was given at the Advertising Research Foundations (ARF) AM 6.0 conference held in 2011. A study using Arbitron Portable People Meter (PPM) service was presented. The presentation was given by Glenn Enoch- VP, Integrated Media Research at ESPN Inc., Kelly Johnson- Director, Media and Promotion Research at ESPN Inc., & Lung Huang- VP, National Account Services at Arbitron Inc. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/d2gsfollowingsportsfanarbitronppmfinal-120131104206-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> A presentation entitled Following the Sports Fan with Arbitrons PPM, was given at the Advertising Research Foundations (ARF) AM 6.0 conference held in 2011. A study using Arbitron Portable People Meter (PPM) service was presented. The presentation was given by Glenn Enoch- VP, Integrated Media Research at ESPN Inc., Kelly Johnson- Director, Media and Promotion Research at ESPN Inc., &amp; Lung Huang- VP, National Account Services at Arbitron Inc.
Following the Sports Fan with Arbitrons PPM from The Advertising Research Foundation
]]> 506 4 https://cdn.slidesharecdn.com/ss_thumbnails/d2gsfollowingsportsfanarbitronppmfinal-120131104206-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 BrandLife Showing the Client What to Do Visually and What to Avoid /slideshow/d2-gs-brandlifeshowingclientwhattodovisuallyandwhattoavoidfinal/11352625 d2gsbrandlifeshowingclientwhattodovisuallyandwhattoavoidfinal-120131103009-phpapp02
A presentation entitled BrandLife Showing the Client What to Do Visually and What to Avoid was given at the Advertising Research Foundations (ARF) AM 6.0 conference held in 2011. The Interpretation of visual Semiotic Answers is presented. The presentation is given by Steve Wolf- Commercial Director, Global Qualitative & SVP/Division Director at Synovate Qualitative. ]]>
A presentation entitled BrandLife Showing the Client What to Do Visually and What to Avoid was given at the Advertising Research Foundations (ARF) AM 6.0 conference held in 2011. The Interpretation of visual Semiotic Answers is presented. The presentation is given by Steve Wolf- Commercial Director, Global Qualitative & SVP/Division Director at Synovate Qualitative. ]]> Tue, 31 Jan 2012 10:30:08 GMT /slideshow/d2-gs-brandlifeshowingclientwhattodovisuallyandwhattoavoidfinal/11352625 TheARF@slideshare.net(TheARF) BrandLife Showing the Client What to Do Visually and What to Avoid TheARF A presentation entitled BrandLife Showing the Client What to Do Visually and What to Avoid was given at the Advertising Research Foundations (ARF) AM 6.0 conference held in 2011. The Interpretation of visual Semiotic Answers is presented. The presentation is given by Steve Wolf- Commercial Director, Global Qualitative & SVP/Division Director at Synovate Qualitative. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/d2gsbrandlifeshowingclientwhattodovisuallyandwhattoavoidfinal-120131103009-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> A presentation entitled BrandLife Showing the Client What to Do Visually and What to Avoid was given at the Advertising Research Foundations (ARF) AM 6.0 conference held in 2011. The Interpretation of visual Semiotic Answers is presented. The presentation is given by Steve Wolf- Commercial Director, Global Qualitative &amp; SVP/Division Director at Synovate Qualitative.
BrandLife Showing the Client What to Do Visually and What to Avoid from The Advertising Research Foundation
]]> 401 4 https://cdn.slidesharecdn.com/ss_thumbnails/d2gsbrandlifeshowingclientwhattodovisuallyandwhattoavoidfinal-120131103009-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Facebook's Information Platform /slideshow/a-look-into-an-unmatched-global-platform/11352438 alookintoanunmatchedglobalplatform-120131101622-phpapp01
At the Advertising Research Foundations (ARF) AM 6.0 conference held in 2011, a presentation was given on Facebooks information platform. The job of research team at Facebook along with the topic of making research interesting to users is discussed. The presentation is given by Brad Smallwood-Head of Measurement and Insights at Facebook]]>
At the Advertising Research Foundations (ARF) AM 6.0 conference held in 2011, a presentation was given on Facebooks information platform. The job of research team at Facebook along with the topic of making research interesting to users is discussed. The presentation is given by Brad Smallwood-Head of Measurement and Insights at Facebook]]> Tue, 31 Jan 2012 10:16:21 GMT /slideshow/a-look-into-an-unmatched-global-platform/11352438 TheARF@slideshare.net(TheARF) Facebook's Information Platform TheARF At the Advertising Research Foundations (ARF) AM 6.0 conference held in 2011, a presentation was given on Facebooks information platform. The job of research team at Facebook along with the topic of making research interesting to users is discussed. The presentation is given by Brad Smallwood-Head of Measurement and Insights at Facebook <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/alookintoanunmatchedglobalplatform-120131101622-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> At the Advertising Research Foundations (ARF) AM 6.0 conference held in 2011, a presentation was given on Facebooks information platform. The job of research team at Facebook along with the topic of making research interesting to users is discussed. The presentation is given by Brad Smallwood-Head of Measurement and Insights at Facebook
Facebook's Information Platform from The Advertising Research Foundation
]]> 483 6 https://cdn.slidesharecdn.com/ss_thumbnails/alookintoanunmatchedglobalplatform-120131101622-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 The Television Audience Redefined: An Update /slideshow/the-television-audience-redefined-an-update/11352070 d1gsthetelevisionaudienceredefinedfinal-120131095208-phpapp02
A presentation entitled The Television Audience Redefined: An Update, was given at the Advertising Research Foundations (ARF) AM 6.0 conference held in 2011. Insights into the profiles of various consumers across a variety of media platforms, was presented. The presentation was given by David Poltrack-Chief Research Officer of CBS Corporation & President of CBS Vision. ]]>
A presentation entitled The Television Audience Redefined: An Update, was given at the Advertising Research Foundations (ARF) AM 6.0 conference held in 2011. Insights into the profiles of various consumers across a variety of media platforms, was presented. The presentation was given by David Poltrack-Chief Research Officer of CBS Corporation & President of CBS Vision. ]]> Tue, 31 Jan 2012 09:51:12 GMT /slideshow/the-television-audience-redefined-an-update/11352070 TheARF@slideshare.net(TheARF) The Television Audience Redefined: An Update TheARF A presentation entitled The Television Audience Redefined: An Update, was given at the Advertising Research Foundations (ARF) AM 6.0 conference held in 2011. Insights into the profiles of various consumers across a variety of media platforms, was presented. The presentation was given by David Poltrack-Chief Research Officer of CBS Corporation & President of CBS Vision. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/d1gsthetelevisionaudienceredefinedfinal-120131095208-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> A presentation entitled The Television Audience Redefined: An Update, was given at the Advertising Research Foundations (ARF) AM 6.0 conference held in 2011. Insights into the profiles of various consumers across a variety of media platforms, was presented. The presentation was given by David Poltrack-Chief Research Officer of CBS Corporation &amp; President of CBS Vision.
The Television Audience Redefined: An Update from The Advertising Research Foundation
]]> 882 5 https://cdn.slidesharecdn.com/ss_thumbnails/d1gsthetelevisionaudienceredefinedfinal-120131095208-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Measuring the Moving Screen: The Future of Tablet Measurement /slideshow/measuring-the-moving-screen-the-future-of-tablet-measurement/11351964 d1gsmeasuringthemovingscreenfinal-120131094446-phpapp02
A presentation entitled Measuring the Moving Screen: The Future of Tablet Measurement, was given at the Advertising Research Foundations (ARF) AM 6.0 conference held in 2011. A presentation was given on the profile tablet users as well as the findings regarding ad effectiveness on iPads vs iPhones and other devices. The presentation was given by Matt OGrady- EVP, Media Audience Measurement at The Nielsen Company. ]]>
A presentation entitled Measuring the Moving Screen: The Future of Tablet Measurement, was given at the Advertising Research Foundations (ARF) AM 6.0 conference held in 2011. A presentation was given on the profile tablet users as well as the findings regarding ad effectiveness on iPads vs iPhones and other devices. The presentation was given by Matt OGrady- EVP, Media Audience Measurement at The Nielsen Company. ]]> Tue, 31 Jan 2012 09:44:44 GMT /slideshow/measuring-the-moving-screen-the-future-of-tablet-measurement/11351964 TheARF@slideshare.net(TheARF) Measuring the Moving Screen: The Future of Tablet Measurement TheARF A presentation entitled Measuring the Moving Screen: The Future of Tablet Measurement, was given at the Advertising Research Foundations (ARF) AM 6.0 conference held in 2011. A presentation was given on the profile tablet users as well as the findings regarding ad effectiveness on iPads vs iPhones and other devices. The presentation was given by Matt OGrady- EVP, Media Audience Measurement at The Nielsen Company. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/d1gsmeasuringthemovingscreenfinal-120131094446-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> A presentation entitled Measuring the Moving Screen: The Future of Tablet Measurement, was given at the Advertising Research Foundations (ARF) AM 6.0 conference held in 2011. A presentation was given on the profile tablet users as well as the findings regarding ad effectiveness on iPads vs iPhones and other devices. The presentation was given by Matt OGrady- EVP, Media Audience Measurement at The Nielsen Company.
Measuring the Moving Screen: The Future of Tablet Measurement from The Advertising Research Foundation
]]> 541 3 https://cdn.slidesharecdn.com/ss_thumbnails/d1gsmeasuringthemovingscreenfinal-120131094446-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 MAXIMIZING MOMENTUM: Insights from Verizon, SMG & Cisco /slideshow/maximizing-momentum-insights-from-verizon-smg-cisco/11351796 d1gsmaximizingmomentumfinal-120131093411-phpapp01
A presentation entitled MAXIMIZING MOMENTUM: Insights from Verizon, SMG & Cisco, was given at the Advertising Research Foundations (ARF) AM 6.0 conference. Insights on Brand building were presented. Presenters included Patrick McLean-Executive Director at Verizon Interactive, Helen Katz-SVP/Research Director at Starcom MediaVest Group, & Charlie Treadwell-Marketing Strategy Manager Corporate Affairs Marketing at Cisco. ]]>
A presentation entitled MAXIMIZING MOMENTUM: Insights from Verizon, SMG & Cisco, was given at the Advertising Research Foundations (ARF) AM 6.0 conference. Insights on Brand building were presented. Presenters included Patrick McLean-Executive Director at Verizon Interactive, Helen Katz-SVP/Research Director at Starcom MediaVest Group, & Charlie Treadwell-Marketing Strategy Manager Corporate Affairs Marketing at Cisco. ]]> Tue, 31 Jan 2012 09:34:08 GMT /slideshow/maximizing-momentum-insights-from-verizon-smg-cisco/11351796 TheARF@slideshare.net(TheARF) MAXIMIZING MOMENTUM: Insights from Verizon, SMG & Cisco TheARF A presentation entitled MAXIMIZING MOMENTUM: Insights from Verizon, SMG & Cisco, was given at the Advertising Research Foundations (ARF) AM 6.0 conference. Insights on Brand building were presented. Presenters included Patrick McLean-Executive Director at Verizon Interactive, Helen Katz-SVP/Research Director at Starcom MediaVest Group, & Charlie Treadwell-Marketing Strategy Manager Corporate Affairs Marketing at Cisco. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/d1gsmaximizingmomentumfinal-120131093411-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> A presentation entitled MAXIMIZING MOMENTUM: Insights from Verizon, SMG &amp; Cisco, was given at the Advertising Research Foundations (ARF) AM 6.0 conference. Insights on Brand building were presented. Presenters included Patrick McLean-Executive Director at Verizon Interactive, Helen Katz-SVP/Research Director at Starcom MediaVest Group, &amp; Charlie Treadwell-Marketing Strategy Manager Corporate Affairs Marketing at Cisco.
MAXIMIZING MOMENTUM: Insights from Verizon, SMG & Cisco from The Advertising Research Foundation
]]> 809 3 https://cdn.slidesharecdn.com/ss_thumbnails/d1gsmaximizingmomentumfinal-120131093411-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Integrated Social Media:鐃Business Impact Study 2011 /slideshow/integrated-social-mediabusiness-impact-study-2011/11351640 d1gsintegratedsocialmedia-impactstudy2011final-120131092230-phpapp01
A presentation entitled Integrated Social Media: Business Impact Study 2011, was given at the Advertising Research Foundations (ARF) AM 6.0 conference. The presentation explores the impact that social media has on sales. Presenters included Irfan Kamal- SVP, Digital/Social at Ogilvy & Dr. Walter Carl- Founder and Chief Research Officer at ChatThreads. ]]>
A presentation entitled Integrated Social Media: Business Impact Study 2011, was given at the Advertising Research Foundations (ARF) AM 6.0 conference. The presentation explores the impact that social media has on sales. Presenters included Irfan Kamal- SVP, Digital/Social at Ogilvy & Dr. Walter Carl- Founder and Chief Research Officer at ChatThreads. ]]> Tue, 31 Jan 2012 09:22:27 GMT /slideshow/integrated-social-mediabusiness-impact-study-2011/11351640 TheARF@slideshare.net(TheARF) Integrated Social Media:鐃Business Impact Study 2011 TheARF A presentation entitled Integrated Social Media: Business Impact Study 2011, was given at the Advertising Research Foundations (ARF) AM 6.0 conference. The presentation explores the impact that social media has on sales. Presenters included Irfan Kamal- SVP, Digital/Social at Ogilvy & Dr. Walter Carl- Founder and Chief Research Officer at ChatThreads. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/d1gsintegratedsocialmedia-impactstudy2011final-120131092230-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> A presentation entitled Integrated Social Media: Business Impact Study 2011, was given at the Advertising Research Foundations (ARF) AM 6.0 conference. The presentation explores the impact that social media has on sales. Presenters included Irfan Kamal- SVP, Digital/Social at Ogilvy &amp; Dr. Walter Carl- Founder and Chief Research Officer at ChatThreads.
Integrated Social Media: Business Impact Study 2011 from The Advertising Research Foundation
]]> 612 6 https://cdn.slidesharecdn.com/ss_thumbnails/d1gsintegratedsocialmedia-impactstudy2011final-120131092230-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Global Perspectives on Measurement Issues /slideshow/d1-gs-globalperspectivesfinal/11351526 d1gsglobalperspectivesfinal-120131091314-phpapp01
A presentation entitled Global Perspectives on Measurement Issues, was given at the Advertising Research Foundations (ARF) AM 6.0 conference held in 2011. Presenters included Horst Stipp-EVP, Global Business Strategy at the Advertising Research Foundation & LuizG. Duarte, Ph.D.-Corporate Research at DIRECTV Latin America. ]]>
A presentation entitled Global Perspectives on Measurement Issues, was given at the Advertising Research Foundations (ARF) AM 6.0 conference held in 2011. Presenters included Horst Stipp-EVP, Global Business Strategy at the Advertising Research Foundation & LuizG. Duarte, Ph.D.-Corporate Research at DIRECTV Latin America. ]]> Tue, 31 Jan 2012 09:13:12 GMT /slideshow/d1-gs-globalperspectivesfinal/11351526 TheARF@slideshare.net(TheARF) Global Perspectives on Measurement Issues TheARF A presentation entitled Global Perspectives on Measurement Issues, was given at the Advertising Research Foundations (ARF) AM 6.0 conference held in 2011. Presenters included Horst Stipp-EVP, Global Business Strategy at the Advertising Research Foundation & LuizG. Duarte, Ph.D.-Corporate Research at DIRECTV Latin America. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/d1gsglobalperspectivesfinal-120131091314-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> A presentation entitled Global Perspectives on Measurement Issues, was given at the Advertising Research Foundations (ARF) AM 6.0 conference held in 2011. Presenters included Horst Stipp-EVP, Global Business Strategy at the Advertising Research Foundation &amp; LuizG. Duarte, Ph.D.-Corporate Research at DIRECTV Latin America.
Global Perspectives on Measurement Issues from The Advertising Research Foundation
]]> 598 4 https://cdn.slidesharecdn.com/ss_thumbnails/d1gsglobalperspectivesfinal-120131091314-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Insights for the Future of Online Video Commercialization /slideshow/insights-for-the-future-of-online-video-commercialization/11351112 d1gsinsights-futureonlinevideocommercializationfinal-120131084247-phpapp01
A presentation entitled Insights for the Future of Online Video Commercialization given at the Advertising Research Foundations (ARF) AM 6.0 conference held in 2011. Test on online commercial viewing done by TBS was presented. The presentation included the research design and methods used as well as the findings. The presentation was given by Stacey Lynn Schulman-SVP, Ad Sales & Sports Research at Turner Broadcasting Sales, Inc. ]]>
A presentation entitled Insights for the Future of Online Video Commercialization given at the Advertising Research Foundations (ARF) AM 6.0 conference held in 2011. Test on online commercial viewing done by TBS was presented. The presentation included the research design and methods used as well as the findings. The presentation was given by Stacey Lynn Schulman-SVP, Ad Sales & Sports Research at Turner Broadcasting Sales, Inc. ]]> Tue, 31 Jan 2012 08:42:43 GMT /slideshow/insights-for-the-future-of-online-video-commercialization/11351112 TheARF@slideshare.net(TheARF) Insights for the Future of Online Video Commercialization TheARF A presentation entitled Insights for the Future of Online Video Commercialization given at the Advertising Research Foundations (ARF) AM 6.0 conference held in 2011. Test on online commercial viewing done by TBS was presented. The presentation included the research design and methods used as well as the findings. The presentation was given by Stacey Lynn Schulman-SVP, Ad Sales & Sports Research at Turner Broadcasting Sales, Inc. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/d1gsinsights-futureonlinevideocommercializationfinal-120131084247-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> A presentation entitled Insights for the Future of Online Video Commercialization given at the Advertising Research Foundations (ARF) AM 6.0 conference held in 2011. Test on online commercial viewing done by TBS was presented. The presentation included the research design and methods used as well as the findings. The presentation was given by Stacey Lynn Schulman-SVP, Ad Sales &amp; Sports Research at Turner Broadcasting Sales, Inc.
Insights for the Future of Online Video Commercialization from The Advertising Research Foundation
]]> 406 4 https://cdn.slidesharecdn.com/ss_thumbnails/d1gsinsights-futureonlinevideocommercializationfinal-120131084247-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 New Shopper Journeys: The Influence of Digital Touchpoints /slideshow/new-shopper-journeys-the-influence-of-digital-touchpoints/11340758 02d3kifuyencohesscharletonv03-120130155038-phpapp01
At the Advertising Research Foundations (ARF) 2011 annual re:think convention, a key issues forum presentation was held entitled New Shopper Journeys: The Influence of Digital Touchpoints. The presentation explores how digital has an effect on shoppers behaviors. Presentation is given by Alex Charlton- Director at essential research, Mike Hess- EVP of Research at Carat N.A., & Beth Uyenco- Global Research Director at Microsoft. ]]>
At the Advertising Research Foundations (ARF) 2011 annual re:think convention, a key issues forum presentation was held entitled New Shopper Journeys: The Influence of Digital Touchpoints. The presentation explores how digital has an effect on shoppers behaviors. Presentation is given by Alex Charlton- Director at essential research, Mike Hess- EVP of Research at Carat N.A., & Beth Uyenco- Global Research Director at Microsoft. ]]> Mon, 30 Jan 2012 15:50:37 GMT /slideshow/new-shopper-journeys-the-influence-of-digital-touchpoints/11340758 TheARF@slideshare.net(TheARF) New Shopper Journeys: The Influence of Digital Touchpoints TheARF At the Advertising Research Foundations (ARF) 2011 annual re:think convention, a key issues forum presentation was held entitled New Shopper Journeys: The Influence of Digital Touchpoints. The presentation explores how digital has an effect on shoppers behaviors. Presentation is given by Alex Charlton- Director at essential research, Mike Hess- EVP of Research at Carat N.A., & Beth Uyenco- Global Research Director at Microsoft. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/02d3kifuyencohesscharletonv03-120130155038-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> At the Advertising Research Foundations (ARF) 2011 annual re:think convention, a key issues forum presentation was held entitled New Shopper Journeys: The Influence of Digital Touchpoints. The presentation explores how digital has an effect on shoppers behaviors. Presentation is given by Alex Charlton- Director at essential research, Mike Hess- EVP of Research at Carat N.A., &amp; Beth Uyenco- Global Research Director at Microsoft.
New Shopper Journeys: The Influence of Digital Touchpoints from The Advertising Research Foundation
]]> 2919 9 https://cdn.slidesharecdn.com/ss_thumbnails/02d3kifuyencohesscharletonv03-120130155038-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Supercharging the Path to Purchase: Using Word-of-Mouth to Drive MoreConsumers to Buy /slideshow/supercharging-the-path-to-purchase-using-wordofmouth-to-drive-moreconsumers-to-buy/11340651 02d3kifkellercardinalev06-120130154234-phpapp02
At the Advertising Research Foundations (ARF) 2011 annual re:think convention, a key issues forum presentation was held entitled Supercharging the Path to Purchase: Using Word-of-Mouth to Drive More Consumers to Buy. The presentation looks at the effects of Word of Mouth advertising as it relates to female consumers. Presenters include Ed Keller-CEO of Keller Fay Group & Tony Cardinale-EVP, Brand Planning & Strategic Insights at NBC Universal.]]>
At the Advertising Research Foundations (ARF) 2011 annual re:think convention, a key issues forum presentation was held entitled Supercharging the Path to Purchase: Using Word-of-Mouth to Drive More Consumers to Buy. The presentation looks at the effects of Word of Mouth advertising as it relates to female consumers. Presenters include Ed Keller-CEO of Keller Fay Group & Tony Cardinale-EVP, Brand Planning & Strategic Insights at NBC Universal.]]> Mon, 30 Jan 2012 15:42:33 GMT /slideshow/supercharging-the-path-to-purchase-using-wordofmouth-to-drive-moreconsumers-to-buy/11340651 TheARF@slideshare.net(TheARF) Supercharging the Path to Purchase: Using Word-of-Mouth to Drive MoreConsumers to Buy TheARF At the Advertising Research Foundations (ARF) 2011 annual re:think convention, a key issues forum presentation was held entitled Supercharging the Path to Purchase: Using Word-of-Mouth to Drive More Consumers to Buy. The presentation looks at the effects of Word of Mouth advertising as it relates to female consumers. Presenters include Ed Keller-CEO of Keller Fay Group & Tony Cardinale-EVP, Brand Planning & Strategic Insights at NBC Universal. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/02d3kifkellercardinalev06-120130154234-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> At the Advertising Research Foundations (ARF) 2011 annual re:think convention, a key issues forum presentation was held entitled Supercharging the Path to Purchase: Using Word-of-Mouth to Drive More Consumers to Buy. The presentation looks at the effects of Word of Mouth advertising as it relates to female consumers. Presenters include Ed Keller-CEO of Keller Fay Group &amp; Tony Cardinale-EVP, Brand Planning &amp; Strategic Insights at NBC Universal.
Supercharging the Path to Purchase: Using Word-of-Mouth to Drive MoreConsumers to Buy from The Advertising Research Foundation
]]> 444 6 https://cdn.slidesharecdn.com/ss_thumbnails/02d3kifkellercardinalev06-120130154234-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 SHOPPER INSIGHTS /slideshow/shopper-insights-11340330/11340330 01d3kifaligillv02-120130151725-phpapp01
At the Advertising Research Foundations (ARF) 2011 annual re:think convention, a key issues forum presentation was held entitled SHOPPER INSIGHTS. Ashmeed Ali-Senior Manager at Yahoo! & David Gill-Vice President at The Nielsen Company discussed when Mobile Goes Shopping. This presentation explored how consumers use their mobiles to research products and advertising on mobile devices. Manila Austin-Director of Research at Communispace Corporation moderated the discussion. ]]>
At the Advertising Research Foundations (ARF) 2011 annual re:think convention, a key issues forum presentation was held entitled SHOPPER INSIGHTS. Ashmeed Ali-Senior Manager at Yahoo! & David Gill-Vice President at The Nielsen Company discussed when Mobile Goes Shopping. This presentation explored how consumers use their mobiles to research products and advertising on mobile devices. Manila Austin-Director of Research at Communispace Corporation moderated the discussion. ]]> Mon, 30 Jan 2012 15:17:20 GMT /slideshow/shopper-insights-11340330/11340330 TheARF@slideshare.net(TheARF) SHOPPER INSIGHTS TheARF At the Advertising Research Foundations (ARF) 2011 annual re:think convention, a key issues forum presentation was held entitled SHOPPER INSIGHTS. Ashmeed Ali-Senior Manager at Yahoo! & David Gill-Vice President at The Nielsen Company discussed when Mobile Goes Shopping. This presentation explored how consumers use their mobiles to research products and advertising on mobile devices. Manila Austin-Director of Research at Communispace Corporation moderated the discussion. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/01d3kifaligillv02-120130151725-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> At the Advertising Research Foundations (ARF) 2011 annual re:think convention, a key issues forum presentation was held entitled SHOPPER INSIGHTS. Ashmeed Ali-Senior Manager at Yahoo! &amp; David Gill-Vice President at The Nielsen Company discussed when Mobile Goes Shopping. This presentation explored how consumers use their mobiles to research products and advertising on mobile devices. Manila Austin-Director of Research at Communispace Corporation moderated the discussion.
SHOPPER INSIGHTS from The Advertising Research Foundation
]]> 1259 5 https://cdn.slidesharecdn.com/ss_thumbnails/01d3kifaligillv02-120130151725-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 The Power of Relevancy The Biometric Impact of Online Advertising /slideshow/arf-power-of-relevancy-3-march-2011-final2/11339977 arfpowerofrelevancy3march2011final2-120130145051-phpapp01
At the Advertising Research Foundations (ARF) 2011 annual re:think convention, a key issues forum presentation was held entitled The Power of Relevancy The Biometric Impact of Online Advertising. The presentation includes topics such as measuring the biological impact, and the contextual and personal relevancy of ads. The presenters include Tony Marlow-Strategic Insights at YAHOO! & Brian Levine-President of Innerscope Research. ]]>
At the Advertising Research Foundations (ARF) 2011 annual re:think convention, a key issues forum presentation was held entitled The Power of Relevancy The Biometric Impact of Online Advertising. The presentation includes topics such as measuring the biological impact, and the contextual and personal relevancy of ads. The presenters include Tony Marlow-Strategic Insights at YAHOO! & Brian Levine-President of Innerscope Research. ]]> Mon, 30 Jan 2012 14:50:49 GMT /slideshow/arf-power-of-relevancy-3-march-2011-final2/11339977 TheARF@slideshare.net(TheARF) The Power of Relevancy The Biometric Impact of Online Advertising TheARF At the Advertising Research Foundations (ARF) 2011 annual re:think convention, a key issues forum presentation was held entitled The Power of Relevancy The Biometric Impact of Online Advertising. The presentation includes topics such as measuring the biological impact, and the contextual and personal relevancy of ads. The presenters include Tony Marlow-Strategic Insights at YAHOO! & Brian Levine-President of Innerscope Research. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/arfpowerofrelevancy3march2011final2-120130145051-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> At the Advertising Research Foundations (ARF) 2011 annual re:think convention, a key issues forum presentation was held entitled The Power of Relevancy The Biometric Impact of Online Advertising. The presentation includes topics such as measuring the biological impact, and the contextual and personal relevancy of ads. The presenters include Tony Marlow-Strategic Insights at YAHOO! &amp; Brian Levine-President of Innerscope Research.
The Power of Relevancy The Biometric Impact of Online Advertising from The Advertising Research Foundation
]]> 1537 10 https://cdn.slidesharecdn.com/ss_thumbnails/arfpowerofrelevancy3march2011final2-120130145051-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Understanding the Relationship Between Social Media and TV Viewership /slideshow/understanding-the-relationship-between-social-media-and-tv-viewership/11339823 04d2kifgibscolettiv02-120130143822-phpapp01
At the Advertising Research Foundations (ARF) 2011 annual re:think convention, a key issues forum presentation was held entitled Understanding the Relationship Between Social Media and TV Viewership. The presentation used a case study on the World cup to present findings. Presenters included, Jon Gibs-SVP at The Nielsen Company & David Coletti-VP at ESPN. ]]>
At the Advertising Research Foundations (ARF) 2011 annual re:think convention, a key issues forum presentation was held entitled Understanding the Relationship Between Social Media and TV Viewership. The presentation used a case study on the World cup to present findings. Presenters included, Jon Gibs-SVP at The Nielsen Company & David Coletti-VP at ESPN. ]]> Mon, 30 Jan 2012 14:38:18 GMT /slideshow/understanding-the-relationship-between-social-media-and-tv-viewership/11339823 TheARF@slideshare.net(TheARF) Understanding the Relationship Between Social Media and TV Viewership TheARF At the Advertising Research Foundations (ARF) 2011 annual re:think convention, a key issues forum presentation was held entitled Understanding the Relationship Between Social Media and TV Viewership. The presentation used a case study on the World cup to present findings. Presenters included, Jon Gibs-SVP at The Nielsen Company & David Coletti-VP at ESPN. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/04d2kifgibscolettiv02-120130143822-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> At the Advertising Research Foundations (ARF) 2011 annual re:think convention, a key issues forum presentation was held entitled Understanding the Relationship Between Social Media and TV Viewership. The presentation used a case study on the World cup to present findings. Presenters included, Jon Gibs-SVP at The Nielsen Company &amp; David Coletti-VP at ESPN.
Understanding the Relationship Between Social Media and TV Viewership from The Advertising Research Foundation
]]> 880 4 https://cdn.slidesharecdn.com/ss_thumbnails/04d2kifgibscolettiv02-120130143822-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-TheARF-48x48.jpg?cb=1522988400 The Advertising Research Foundation (ARF) is an open forum where the best and the brightest from every avenue of advertising can gather to exchange ideas and research strategies. Together, we challenge conventional maxims, take on the latest issues, and discover new insights to benefit us all. The principal mission of The ARF is to improve the practice of advertising, marketing and media research in pursuit of more effective marketing and advertising communications. www.thearf.org https://cdn.slidesharecdn.com/ss_thumbnails/socialmediaethicsandconcernspresentedtoaimrishortarf1-120430145758-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/social-media-ethics-and-concerns-presented-to-aimri/12749097 Social media ethics an... https://cdn.slidesharecdn.com/ss_thumbnails/insightsfromcimm-120131113739-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/insights-from-cimm/11353712 Insights from CIMM https://cdn.slidesharecdn.com/ss_thumbnails/d2gsuxtheuserexperiencecrossscreenfinal-120131112356-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/d2-gs-ux-the-user-experiencecrossscreenfinal/11353506 UX: The User Experienc...