際際滷shows by User: TheAddedValueGroup / http://www.slideshare.net/images/logo.gif 際際滷shows by User: TheAddedValueGroup / Thu, 28 May 2015 18:49:58 GMT 際際滷Share feed for 際際滷shows by User: TheAddedValueGroup How to Conquer Artificial Intelligence /slideshow/how-to-conquer-artificial-intelligence/48721473 planningness2015scottporter15maywspeakernotes-150528184958-lva1-app6892
Scott Porter, VP, Methods, and Aliza Pollack, VP Qualitative, led a session at the Planningness 2015 unconference. Scott works in marketing analytics, and regularly uses Artificial Intelligence algorithms to sort through large quantities of data to find plausible causal models for the interrelation of drivers, outcomes, and intermediate or mediating variables. In facilitating discussions between marketers and modelers, Scott has realized that the process of gearing up to work with AI can help us think better. Computer algorithms have the advantage when sorting through large amounts of data, but they have their limitations. With current technology, artificial intelligence has to sort through the data it is given--it generally cant intuit missing data that would be important. However, as humans, we excel at this sort of intuition. Or, at least we can... we have to overcome our human tendency to stop when we've uncovered the first plausible answer. We shared a structured approach to brainstorming that forces us to push wider to additional context that might be important. These exercises (looking for multiple causes, looking for side effects, looking for missing causes) are the steps we would need to go through in order to select the right data for a computer to have sufficient information to build a quantified model. However, the steps are useful regardless of whether or not we later quantify the model, because the techniques help us push beyond where we would normally stop because we found a single reasonable explanation. After going through an overview of the theory and the process, we put it into practice. We took turns leading small groups in structured hypotheses sessions to systematically unpack potential complexities of real client challenges shared by members of the session, and brainstorm what information we (or algorithms) will need to better understand potential opportunities. Speaker note annotations are available within the deck if you download the pdf (orange boxes at the top left of each slide). ]]>
Scott Porter, VP, Methods, and Aliza Pollack, VP Qualitative, led a session at the Planningness 2015 unconference. Scott works in marketing analytics, and regularly uses Artificial Intelligence algorithms to sort through large quantities of data to find plausible causal models for the interrelation of drivers, outcomes, and intermediate or mediating variables. In facilitating discussions between marketers and modelers, Scott has realized that the process of gearing up to work with AI can help us think better. Computer algorithms have the advantage when sorting through large amounts of data, but they have their limitations. With current technology, artificial intelligence has to sort through the data it is given--it generally cant intuit missing data that would be important. However, as humans, we excel at this sort of intuition. Or, at least we can... we have to overcome our human tendency to stop when we've uncovered the first plausible answer. We shared a structured approach to brainstorming that forces us to push wider to additional context that might be important. These exercises (looking for multiple causes, looking for side effects, looking for missing causes) are the steps we would need to go through in order to select the right data for a computer to have sufficient information to build a quantified model. However, the steps are useful regardless of whether or not we later quantify the model, because the techniques help us push beyond where we would normally stop because we found a single reasonable explanation. After going through an overview of the theory and the process, we put it into practice. We took turns leading small groups in structured hypotheses sessions to systematically unpack potential complexities of real client challenges shared by members of the session, and brainstorm what information we (or algorithms) will need to better understand potential opportunities. Speaker note annotations are available within the deck if you download the pdf (orange boxes at the top left of each slide). ]]> Thu, 28 May 2015 18:49:58 GMT /slideshow/how-to-conquer-artificial-intelligence/48721473 TheAddedValueGroup@slideshare.net(TheAddedValueGroup) How to Conquer Artificial Intelligence TheAddedValueGroup Scott Porter, VP, Methods, and Aliza Pollack, VP Qualitative, led a session at the Planningness 2015 unconference. Scott works in marketing analytics, and regularly uses Artificial Intelligence algorithms to sort through large quantities of data to find plausible causal models for the interrelation of drivers, outcomes, and intermediate or mediating variables. In facilitating discussions between marketers and modelers, Scott has realized that the process of gearing up to work with AI can help us think better. Computer algorithms have the advantage when sorting through large amounts of data, but they have their limitations. With current technology, artificial intelligence has to sort through the data it is given--it generally cant intuit missing data that would be important. However, as humans, we excel at this sort of intuition. Or, at least we can... we have to overcome our human tendency to stop when we've uncovered the first plausible answer. We shared a structured approach to brainstorming that forces us to push wider to additional context that might be important. These exercises (looking for multiple causes, looking for side effects, looking for missing causes) are the steps we would need to go through in order to select the right data for a computer to have sufficient information to build a quantified model. However, the steps are useful regardless of whether or not we later quantify the model, because the techniques help us push beyond where we would normally stop because we found a single reasonable explanation. After going through an overview of the theory and the process, we put it into practice. We took turns leading small groups in structured hypotheses sessions to systematically unpack potential complexities of real client challenges shared by members of the session, and brainstorm what information we (or algorithms) will need to better understand potential opportunities. Speaker note annotations are available within the deck if you download the pdf (orange boxes at the top left of each slide). <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/planningness2015scottporter15maywspeakernotes-150528184958-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Scott Porter, VP, Methods, and Aliza Pollack, VP Qualitative, led a session at the Planningness 2015 unconference. Scott works in marketing analytics, and regularly uses Artificial Intelligence algorithms to sort through large quantities of data to find plausible causal models for the interrelation of drivers, outcomes, and intermediate or mediating variables. In facilitating discussions between marketers and modelers, Scott has realized that the process of gearing up to work with AI can help us think better. Computer algorithms have the advantage when sorting through large amounts of data, but they have their limitations. With current technology, artificial intelligence has to sort through the data it is given--it generally cant intuit missing data that would be important. However, as humans, we excel at this sort of intuition. Or, at least we can... we have to overcome our human tendency to stop when we&#39;ve uncovered the first plausible answer. We shared a structured approach to brainstorming that forces us to push wider to additional context that might be important. These exercises (looking for multiple causes, looking for side effects, looking for missing causes) are the steps we would need to go through in order to select the right data for a computer to have sufficient information to build a quantified model. However, the steps are useful regardless of whether or not we later quantify the model, because the techniques help us push beyond where we would normally stop because we found a single reasonable explanation. After going through an overview of the theory and the process, we put it into practice. We took turns leading small groups in structured hypotheses sessions to systematically unpack potential complexities of real client challenges shared by members of the session, and brainstorm what information we (or algorithms) will need to better understand potential opportunities. Speaker note annotations are available within the deck if you download the pdf (orange boxes at the top left of each slide).
How to Conquer Artificial Intelligence from The Added Value Group
]]> 9341 28 https://cdn.slidesharecdn.com/ss_thumbnails/planningness2015scottporter15maywspeakernotes-150528184958-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Added Value Luxury Archetypes /TheAddedValueGroup/added-value-luxury-archetypes avluxuryarchetypes-141124113621-conversion-gate02
For most luxury brands, brand imagery falls into the category of Power or Seduction. Added Value has broken these dominant categories into twelve Luxury Archetypes - check out the imagery study here. Which archetypes does your brand embody?]]>
For most luxury brands, brand imagery falls into the category of Power or Seduction. Added Value has broken these dominant categories into twelve Luxury Archetypes - check out the imagery study here. Which archetypes does your brand embody?]]> Mon, 24 Nov 2014 11:36:21 GMT /TheAddedValueGroup/added-value-luxury-archetypes TheAddedValueGroup@slideshare.net(TheAddedValueGroup) Added Value Luxury Archetypes TheAddedValueGroup For most luxury brands, brand imagery falls into the category of Power or Seduction. Added Value has broken these dominant categories into twelve Luxury Archetypes - check out the imagery study here. Which archetypes does your brand embody? <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/avluxuryarchetypes-141124113621-conversion-gate02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> For most luxury brands, brand imagery falls into the category of Power or Seduction. Added Value has broken these dominant categories into twelve Luxury Archetypes - check out the imagery study here. Which archetypes does your brand embody?
Added Value Luxury Archetypes from The Added Value Group
]]> 1004 1 https://cdn.slidesharecdn.com/ss_thumbnails/avluxuryarchetypes-141124113621-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Mobile Congress Presentation /slideshow/mobile-congress-presentation/31564514 mobilecongresspresentation-140224044628-phpapp01
Today, mobile is the most brand touchpoint with your consumer. Its the last think they touch at night and the first thing they touch in the morning. Many brands are in digital angst, in fear of getting it wrong. Think of it as another marketing channel. Make sure you have a strong brand strategy. And execute it wisely. Find out how Added Value can help you at the 2014 Mobile World Congress. #MWC2014]]>
Today, mobile is the most brand touchpoint with your consumer. Its the last think they touch at night and the first thing they touch in the morning. Many brands are in digital angst, in fear of getting it wrong. Think of it as another marketing channel. Make sure you have a strong brand strategy. And execute it wisely. Find out how Added Value can help you at the 2014 Mobile World Congress. #MWC2014]]> Mon, 24 Feb 2014 04:46:28 GMT /slideshow/mobile-congress-presentation/31564514 TheAddedValueGroup@slideshare.net(TheAddedValueGroup) Mobile Congress Presentation TheAddedValueGroup Today, mobile is the most brand touchpoint with your consumer. Its the last think they touch at night and the first thing they touch in the morning. Many brands are in digital angst, in fear of getting it wrong. Think of it as another marketing channel. Make sure you have a strong brand strategy. And execute it wisely. Find out how Added Value can help you at the 2014 Mobile World Congress. #MWC2014 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/mobilecongresspresentation-140224044628-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Today, mobile is the most brand touchpoint with your consumer. Its the last think they touch at night and the first thing they touch in the morning. Many brands are in digital angst, in fear of getting it wrong. Think of it as another marketing channel. Make sure you have a strong brand strategy. And execute it wisely. Find out how Added Value can help you at the 2014 Mobile World Congress. #MWC2014
Mobile Congress Presentation from The Added Value Group
]]> 745 2 https://cdn.slidesharecdn.com/ss_thumbnails/mobilecongresspresentation-140224044628-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Understanding Brazil /TheAddedValueGroup/understanding-brazil understandingbraziladdedvalue2013slideshare-131105112729-phpapp02
Using Cultural Insight as the foundation of their presentation, the Added Value team challenged their clients to rediscover the Brazil of today in order to develop a point of view on the Brazil of tomorrow and to find out whether or not Brazil is still the Eldorado for brands. To get the rest of this presentation or if you want to know how these winds of change impact your business, contact us at info@added-value.fr ]]>
Using Cultural Insight as the foundation of their presentation, the Added Value team challenged their clients to rediscover the Brazil of today in order to develop a point of view on the Brazil of tomorrow and to find out whether or not Brazil is still the Eldorado for brands. To get the rest of this presentation or if you want to know how these winds of change impact your business, contact us at info@added-value.fr ]]> Tue, 05 Nov 2013 11:27:29 GMT /TheAddedValueGroup/understanding-brazil TheAddedValueGroup@slideshare.net(TheAddedValueGroup) Understanding Brazil TheAddedValueGroup Using Cultural Insight as the foundation of their presentation, the Added Value team challenged their clients to rediscover the Brazil of today in order to develop a point of view on the Brazil of tomorrow and to find out whether or not Brazil is still the Eldorado for brands. To get the rest of this presentation or if you want to know how these 鐃winds of change impact your business,鐃 contact us at info@added-value.fr <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/understandingbraziladdedvalue2013slideshare-131105112729-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Using Cultural Insight as the foundation of their presentation, the Added Value team challenged their clients to rediscover the Brazil of today in order to develop a point of view on the Brazil of tomorrow and to find out whether or not Brazil is still the Eldorado for brands. To get the rest of this presentation or if you want to know how these 鐃winds of change impact your business,鐃 contact us at info@added-value.fr
Understanding Brazil from The Added Value Group
]]> 846 2 https://cdn.slidesharecdn.com/ss_thumbnails/understandingbraziladdedvalue2013slideshare-131105112729-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Picking the right business model /slideshow/av-marriner-business-model-innovation/24584865 avmarrinerbusinessmodelinnovation-130724115738-phpapp02
Speaking proposal by Leigh Marriner, Director Business Consulting Added Value.]]>
Speaking proposal by Leigh Marriner, Director Business Consulting Added Value.]]> Wed, 24 Jul 2013 11:57:38 GMT /slideshow/av-marriner-business-model-innovation/24584865 TheAddedValueGroup@slideshare.net(TheAddedValueGroup) Picking the right business model TheAddedValueGroup Speaking proposal by Leigh Marriner, Director Business Consulting Added Value. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/avmarrinerbusinessmodelinnovation-130724115738-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Speaking proposal by Leigh Marriner, Director Business Consulting Added Value.
Picking the right business model from The Added Value Group
]]> 390 2 https://cdn.slidesharecdn.com/ss_thumbnails/avmarrinerbusinessmodelinnovation-130724115738-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 The Golden Weeks and a White Christmas - How do Chinese & British consumers spend their biggest shopping festivals? /TheAddedValueGroup/golden-weeks-presentation-magdalena-wong-oracle-added-value goldenweekspresentationmagdalenawongoracleaddedvalue-130211062657-phpapp02
Understanding the Golden Weeks phenomenon is critical to success in China. The Golden Weeks are similar to the retail frenzy of the West's Christmas, but with fundamental cultural differences. To address these differences, and the opportunities available to brands, Magdalena Wong, non-executive chairman at Added Value China, recently spoke at the WPP, UKTI seminar on January 14, 2013. Watch Mag's presenation here: http://youtu.be/zXFpauAdEAo]]>
Understanding the Golden Weeks phenomenon is critical to success in China. The Golden Weeks are similar to the retail frenzy of the West's Christmas, but with fundamental cultural differences. To address these differences, and the opportunities available to brands, Magdalena Wong, non-executive chairman at Added Value China, recently spoke at the WPP, UKTI seminar on January 14, 2013. Watch Mag's presenation here: http://youtu.be/zXFpauAdEAo]]> Mon, 11 Feb 2013 06:26:57 GMT /TheAddedValueGroup/golden-weeks-presentation-magdalena-wong-oracle-added-value TheAddedValueGroup@slideshare.net(TheAddedValueGroup) The Golden Weeks and a White Christmas - How do Chinese & British consumers spend their biggest shopping festivals? TheAddedValueGroup Understanding the Golden Weeks phenomenon is critical to success in China. The Golden Weeks are similar to the retail frenzy of the West's Christmas, but with fundamental cultural differences. To address these differences, and the opportunities available to brands, Magdalena Wong, non-executive chairman at Added Value China, recently spoke at the WPP, UKTI seminar on January 14, 2013. Watch Mag's presenation here: http://youtu.be/zXFpauAdEAo <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/goldenweekspresentationmagdalenawongoracleaddedvalue-130211062657-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Understanding the Golden Weeks phenomenon is critical to success in China. The Golden Weeks are similar to the retail frenzy of the West&#39;s Christmas, but with fundamental cultural differences. To address these differences, and the opportunities available to brands, Magdalena Wong, non-executive chairman at Added Value China, recently spoke at the WPP, UKTI seminar on January 14, 2013. Watch Mag&#39;s presenation here: http://youtu.be/zXFpauAdEAo
The Golden Weeks and a White Christmas - How do Chinese & British consumers spend their biggest shopping festivals? from The Added Value Group
]]> 470 3 https://cdn.slidesharecdn.com/ss_thumbnails/goldenweekspresentationmagdalenawongoracleaddedvalue-130211062657-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 The Added Value for Good Cookbook /slideshow/the-added-value-for-good-cookbook-16365482/16365482 avcookbook2011-130205114811-phpapp01
Moved by the 2011 Japanese Tsunami, Added Value produced and sold this cookbook to raise funds for victims.]]>
Moved by the 2011 Japanese Tsunami, Added Value produced and sold this cookbook to raise funds for victims.]]> Tue, 05 Feb 2013 11:48:11 GMT /slideshow/the-added-value-for-good-cookbook-16365482/16365482 TheAddedValueGroup@slideshare.net(TheAddedValueGroup) The Added Value for Good Cookbook TheAddedValueGroup Moved by the 2011 Japanese Tsunami, Added Value produced and sold this cookbook to raise funds for victims. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/avcookbook2011-130205114811-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Moved by the 2011 Japanese Tsunami, Added Value produced and sold this cookbook to raise funds for victims.
The Added Value for Good Cookbook from The Added Value Group
]]> 526 2 https://cdn.slidesharecdn.com/ss_thumbnails/avcookbook2011-130205114811-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Promise and perils : Qualitative research in our connected, mobile world /slideshow/promise-and-perils-qualitative-research-in-our-connected-mobile-world-15503421/15503421 avmobilequal-newmr2012mcforslideshare-121205101334-phpapp01
The promise of Mobile Qualitative Research is huge, and incredibly exciting: Real time, immediate, unobtrusive access to respondents. In a space that can feel fatigued by tried-and-true methodologies and even knowing and experienced respondents, mobile qualitative feels like a fresh and authentic way to engage people as people (not as consumers). At its best the mobile device, an appendage for many, enables people to conduct their own ethnographies with the researcher as virtual observer. The implications titillate: What is seen when were not around has got to be the most interesting and insightful, because it occurs when people are not being watched. The cost implications are doubly enticing: we can now engage with respondents domestically and internationally without the travel expense (and inconvenience)! But dont get distracted by the shiny object: Mobile is a tool. Like a focus group, an in-depth interview or a psychodrawing, which needs facilitation to make sure its used optimally. To deliver on its promise of engaging respondents and delivering quality, thoughtful output requires careful and considerate thinking and planning pre, during and post field. Yes, we have access to real people but do we have involvement? Do we have ownership? A picture from a shop-along is only as good as the story attached, and the insights we, as researchers, draw from it. In this presentation, we address both the promise and perils of mobile qualitative, and share some best practices and the latest findings from our mobile development labs. ]]>
The promise of Mobile Qualitative Research is huge, and incredibly exciting: Real time, immediate, unobtrusive access to respondents. In a space that can feel fatigued by tried-and-true methodologies and even knowing and experienced respondents, mobile qualitative feels like a fresh and authentic way to engage people as people (not as consumers). At its best the mobile device, an appendage for many, enables people to conduct their own ethnographies with the researcher as virtual observer. The implications titillate: What is seen when were not around has got to be the most interesting and insightful, because it occurs when people are not being watched. The cost implications are doubly enticing: we can now engage with respondents domestically and internationally without the travel expense (and inconvenience)! But dont get distracted by the shiny object: Mobile is a tool. Like a focus group, an in-depth interview or a psychodrawing, which needs facilitation to make sure its used optimally. To deliver on its promise of engaging respondents and delivering quality, thoughtful output requires careful and considerate thinking and planning pre, during and post field. Yes, we have access to real people but do we have involvement? Do we have ownership? A picture from a shop-along is only as good as the story attached, and the insights we, as researchers, draw from it. In this presentation, we address both the promise and perils of mobile qualitative, and share some best practices and the latest findings from our mobile development labs. ]]> Wed, 05 Dec 2012 10:13:34 GMT /slideshow/promise-and-perils-qualitative-research-in-our-connected-mobile-world-15503421/15503421 TheAddedValueGroup@slideshare.net(TheAddedValueGroup) Promise and perils : Qualitative research in our connected, mobile world TheAddedValueGroup The promise of Mobile Qualitative Research is huge, and incredibly exciting: Real time, immediate, unobtrusive access to respondents. In a space that can feel fatigued by tried-and-true methodologies and even knowing and experienced respondents, mobile qualitative feels like a fresh and authentic way to engage people as people (not as consumers). At its best the mobile device, an appendage for many, enables people to conduct their own ethnographies with the researcher as virtual observer. The implications titillate: What is seen when were not around has got to be the most interesting and insightful, because it occurs when people are not being watched. The cost implications are doubly enticing: we can now engage with respondents domestically and internationally without the travel expense (and inconvenience)! But dont get distracted by the shiny object: Mobile is a tool. Like a focus group, an in-depth interview or a psychodrawing, which needs facilitation to make sure its used optimally. To deliver on its promise of engaging respondents and delivering quality, thoughtful output requires careful and considerate thinking and planning pre, during and post field. Yes, we have access to real people but do we have involvement? Do we have ownership? A picture from a shop-along is only as good as the story attached, and the insights we, as researchers, draw from it. In this presentation, we address both the promise and perils of mobile qualitative, and share some best practices and the latest findings from our mobile development labs. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/avmobilequal-newmr2012mcforslideshare-121205101334-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The promise of Mobile Qualitative Research is huge, and incredibly exciting: Real time, immediate, unobtrusive access to respondents. In a space that can feel fatigued by tried-and-true methodologies and even knowing and experienced respondents, mobile qualitative feels like a fresh and authentic way to engage people as people (not as consumers). At its best the mobile device, an appendage for many, enables people to conduct their own ethnographies with the researcher as virtual observer. The implications titillate: What is seen when were not around has got to be the most interesting and insightful, because it occurs when people are not being watched. The cost implications are doubly enticing: we can now engage with respondents domestically and internationally without the travel expense (and inconvenience)! But dont get distracted by the shiny object: Mobile is a tool. Like a focus group, an in-depth interview or a psychodrawing, which needs facilitation to make sure its used optimally. To deliver on its promise of engaging respondents and delivering quality, thoughtful output requires careful and considerate thinking and planning pre, during and post field. Yes, we have access to real people but do we have involvement? Do we have ownership? A picture from a shop-along is only as good as the story attached, and the insights we, as researchers, draw from it. In this presentation, we address both the promise and perils of mobile qualitative, and share some best practices and the latest findings from our mobile development labs.
Promise and perils : Qualitative research in our connected, mobile world from The Added Value Group
]]> 1351 2 https://cdn.slidesharecdn.com/ss_thumbnails/avmobilequal-newmr2012mcforslideshare-121205101334-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Blanc http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Digital ethnography /slideshow/digital-ethnography/12188743 22article-dmidigitalethno2003-120328040531-phpapp01
Digital ethnography: The next wave in understanding the consumer experience In the search for market insights, Tim Plowman and Davis Masten maintain that the pathways to information should include PCs, cell phones,Webcams, global positioning equipment, digital cameras, and a growing number of other technologies. Structured creatively for self-reporting, passive observation, and participant observation, these media can yield facts businesses can analyze to shape individual and strategic design decisions.]]>
Digital ethnography: The next wave in understanding the consumer experience In the search for market insights, Tim Plowman and Davis Masten maintain that the pathways to information should include PCs, cell phones,Webcams, global positioning equipment, digital cameras, and a growing number of other technologies. Structured creatively for self-reporting, passive observation, and participant observation, these media can yield facts businesses can analyze to shape individual and strategic design decisions.]]> Wed, 28 Mar 2012 04:05:29 GMT /slideshow/digital-ethnography/12188743 TheAddedValueGroup@slideshare.net(TheAddedValueGroup) Digital ethnography TheAddedValueGroup Digital ethnography: The next wave in understanding the consumer experience In the search for market insights, Tim Plowman and Davis Masten maintain that the pathways to information should include PCs, cell phones,Webcams, global positioning equipment, digital cameras, and a growing number of other technologies. Structured creatively for self-reporting, passive observation, and participant observation, these media can yield facts businesses can analyze to shape individual and strategic design decisions. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/22article-dmidigitalethno2003-120328040531-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Digital ethnography: The next wave in understanding the consumer experience In the search for market insights, Tim Plowman and Davis Masten maintain that the pathways to information should include PCs, cell phones,Webcams, global positioning equipment, digital cameras, and a growing number of other technologies. Structured creatively for self-reporting, passive observation, and participant observation, these media can yield facts businesses can analyze to shape individual and strategic design decisions.
Digital ethnography from The Added Value Group
]]> 785 3 https://cdn.slidesharecdn.com/ss_thumbnails/22article-dmidigitalethno2003-120328040531-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Chinas Consumer Revolution /slideshow/27-chinacardsv4/12173134 27chinacardsv4-120327055714-phpapp01
China is in the midst of one of historys most dramatic consumer revolutions. Its people have emerged from decades of global isolation, restrictions on personal expression, and lack of consumer choice to power the worlds fastest growing economy. From af鍖 uent urban youths to mobile professionals to the rural elite, consumers are seeking products and services that re鍖 ect what it means to be modern in China. ]]>
China is in the midst of one of historys most dramatic consumer revolutions. Its people have emerged from decades of global isolation, restrictions on personal expression, and lack of consumer choice to power the worlds fastest growing economy. From af鍖 uent urban youths to mobile professionals to the rural elite, consumers are seeking products and services that re鍖 ect what it means to be modern in China. ]]> Tue, 27 Mar 2012 05:57:12 GMT /slideshow/27-chinacardsv4/12173134 TheAddedValueGroup@slideshare.net(TheAddedValueGroup) Chinas Consumer Revolution TheAddedValueGroup China is in the midst of one of historys most dramatic consumer revolutions. Its people have emerged from decades of global isolation, restrictions on personal expression, and lack of consumer choice to power the worlds fastest growing economy. From af鍖 uent urban youths to mobile professionals to the rural elite, consumers are seeking products and services that re鍖 ect what it means to be modern in China. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/27chinacardsv4-120327055714-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> China is in the midst of one of historys most dramatic consumer revolutions. Its people have emerged from decades of global isolation, restrictions on personal expression, and lack of consumer choice to power the worlds fastest growing economy. From af鍖 uent urban youths to mobile professionals to the rural elite, consumers are seeking products and services that re鍖 ect what it means to be modern in China.
Chinas Consumer Revolution from The Added Value Group
]]> 830 3 https://cdn.slidesharecdn.com/ss_thumbnails/27chinacardsv4-120327055714-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds document White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Ethnography and Design /slideshow/ethnography-and-design/12173096 28cheskinaigaethnographyprimer-120327055428-phpapp02
Great design always connects with people. Designers inspire, provoke, validate, entertain and provide utility for people. To truly connect, designers need to have compassion and empathy for their audiences. Designers need to understand the relationship between what they produce and the meaning their product has for others. And they need to observe the people they are designing for in their own environments. In collaboration with AIGA, the professional association for design, Cheskin Added Value produced a simple and straight-forward primer introducing the crucial role that ethnography plays in product design and innovation.]]>
Great design always connects with people. Designers inspire, provoke, validate, entertain and provide utility for people. To truly connect, designers need to have compassion and empathy for their audiences. Designers need to understand the relationship between what they produce and the meaning their product has for others. And they need to observe the people they are designing for in their own environments. In collaboration with AIGA, the professional association for design, Cheskin Added Value produced a simple and straight-forward primer introducing the crucial role that ethnography plays in product design and innovation.]]> Tue, 27 Mar 2012 05:54:27 GMT /slideshow/ethnography-and-design/12173096 TheAddedValueGroup@slideshare.net(TheAddedValueGroup) Ethnography and Design TheAddedValueGroup Great design always connects with people. Designers inspire, provoke, validate, entertain and provide utility for people. To truly connect, designers need to have compassion and empathy for their audiences. Designers need to understand the relationship between what they produce and the meaning their product has for others. And they need to observe the people they are designing for in their own environments. In collaboration with AIGA, the professional association for design, Cheskin Added Value produced a simple and straight-forward primer introducing the crucial role that ethnography plays in product design and innovation. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/28cheskinaigaethnographyprimer-120327055428-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Great design always connects with people. Designers inspire, provoke, validate, entertain and provide utility for people. To truly connect, designers need to have compassion and empathy for their audiences. Designers need to understand the relationship between what they produce and the meaning their product has for others. And they need to observe the people they are designing for in their own environments. In collaboration with AIGA, the professional association for design, Cheskin Added Value produced a simple and straight-forward primer introducing the crucial role that ethnography plays in product design and innovation.
Ethnography and Design from The Added Value Group
]]> 4730 5 https://cdn.slidesharecdn.com/ss_thumbnails/28cheskinaigaethnographyprimer-120327055428-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Hispanic Cyberstudy 2010 /slideshow/hispanic-cyberstudy-2010-12172945/12172945 41hispaniccyberstudy2010-120327054046-phpapp02
For years, marketers have struggled with the complexities of the Hispanic market. Given the blistering growth of their population and subsequent rise in purchasing power, AOL wants to help marketers and agencies understand the changing Hispanic market, and improve their advertising performance with this segment. To stay ahead of market trends, AOL Advertising commissioned Cheskin Added Value to conduct research about why and how Hispanics use the internet in their daily lives. This is a continuation of a study AOL began in 2004. ]]>
For years, marketers have struggled with the complexities of the Hispanic market. Given the blistering growth of their population and subsequent rise in purchasing power, AOL wants to help marketers and agencies understand the changing Hispanic market, and improve their advertising performance with this segment. To stay ahead of market trends, AOL Advertising commissioned Cheskin Added Value to conduct research about why and how Hispanics use the internet in their daily lives. This is a continuation of a study AOL began in 2004. ]]> Tue, 27 Mar 2012 05:40:45 GMT /slideshow/hispanic-cyberstudy-2010-12172945/12172945 TheAddedValueGroup@slideshare.net(TheAddedValueGroup) Hispanic Cyberstudy 2010 TheAddedValueGroup For years, marketers have struggled with the complexities of the Hispanic market. Given the blistering growth of their population and subsequent rise in purchasing power, AOL wants to help marketers and agencies understand the changing Hispanic market, and improve their advertising performance with this segment. To stay ahead of market trends, AOL Advertising commissioned Cheskin Added Value to conduct research about why and how Hispanics use the internet in their daily lives. This is a continuation of a study AOL began in 2004. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/41hispaniccyberstudy2010-120327054046-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> For years, marketers have struggled with the complexities of the Hispanic market. Given the blistering growth of their population and subsequent rise in purchasing power, AOL wants to help marketers and agencies understand the changing Hispanic market, and improve their advertising performance with this segment. To stay ahead of market trends, AOL Advertising commissioned Cheskin Added Value to conduct research about why and how Hispanics use the internet in their daily lives. This is a continuation of a study AOL began in 2004.
Hispanic Cyberstudy 2010 from The Added Value Group
]]> 587 2 https://cdn.slidesharecdn.com/ss_thumbnails/41hispaniccyberstudy2010-120327054046-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Nuestro Futuro: Hispanic Teens in Their Own Words /slideshow/nuestro-futuro-hispanic-teens-in-their-own-words/12172925 26cheskinnuestrofuturoreport-120327053857-phpapp01
US Hispanic teens present a huge opportunity to glimpse how ethnic and cultural identity plays a role in teens lives and how it affects their choices and behaviors. By understanding what is meaningful to this segment, we have the opportunity to glimpse insights into the increasing "intracultural" forces shaping the broader teen market.]]>
US Hispanic teens present a huge opportunity to glimpse how ethnic and cultural identity plays a role in teens lives and how it affects their choices and behaviors. By understanding what is meaningful to this segment, we have the opportunity to glimpse insights into the increasing "intracultural" forces shaping the broader teen market.]]> Tue, 27 Mar 2012 05:38:54 GMT /slideshow/nuestro-futuro-hispanic-teens-in-their-own-words/12172925 TheAddedValueGroup@slideshare.net(TheAddedValueGroup) Nuestro Futuro: Hispanic Teens in Their Own Words TheAddedValueGroup US Hispanic teens present a huge opportunity to glimpse how ethnic and cultural identity plays a role in teens lives and how it affects their choices and behaviors. By understanding what is meaningful to this segment, we have the opportunity to glimpse insights into the increasing "intracultural" forces shaping the broader teen market. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/26cheskinnuestrofuturoreport-120327053857-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> US Hispanic teens present a huge opportunity to glimpse how ethnic and cultural identity plays a role in teens lives and how it affects their choices and behaviors. By understanding what is meaningful to this segment, we have the opportunity to glimpse insights into the increasing &quot;intracultural&quot; forces shaping the broader teen market.
Nuestro Futuro: Hispanic Teens in Their Own Words from The Added Value Group
]]> 1220 3 https://cdn.slidesharecdn.com/ss_thumbnails/26cheskinnuestrofuturoreport-120327053857-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Trends in human mobility /TheAddedValueGroup/trends-in-human-mobility-and-how-to mobilitygroupedit-120323115556-phpapp02
Check this presentation to discover how trends in human mobility can mobilise your brand. Our semiotic team outlined the Meta mobility notion, the 4 tensions affecting consumers, examples of drivers and macro trends and the opportunities for brands.]]>
Check this presentation to discover how trends in human mobility can mobilise your brand. Our semiotic team outlined the Meta mobility notion, the 4 tensions affecting consumers, examples of drivers and macro trends and the opportunities for brands.]]> Fri, 23 Mar 2012 11:55:54 GMT /TheAddedValueGroup/trends-in-human-mobility-and-how-to TheAddedValueGroup@slideshare.net(TheAddedValueGroup) Trends in human mobility TheAddedValueGroup Check this presentation to discover how trends in human mobility can mobilise your brand. Our semiotic team outlined the Meta mobility notion, the 4 tensions affecting consumers, examples of drivers and macro trends and the opportunities for brands. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/mobilitygroupedit-120323115556-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Check this presentation to discover how trends in human mobility can mobilise your brand. Our semiotic team outlined the Meta mobility notion, the 4 tensions affecting consumers, examples of drivers and macro trends and the opportunities for brands.
Trends in human mobility from The Added Value Group
]]> 1688 6 https://cdn.slidesharecdn.com/ss_thumbnails/mobilitygroupedit-120323115556-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Gamification in Social Media /slideshow/gamification-in-social-media/10087806 leighmarrinergamification-111109085750-phpapp01
How you can use game mechanics to increase user engagement, from market research surveys to controlling traffic speed. Cheskin Added Value's Leigh Marriner presented this fascinating lecture at Stanford University.]]>
How you can use game mechanics to increase user engagement, from market research surveys to controlling traffic speed. Cheskin Added Value's Leigh Marriner presented this fascinating lecture at Stanford University.]]> Wed, 09 Nov 2011 08:57:47 GMT /slideshow/gamification-in-social-media/10087806 TheAddedValueGroup@slideshare.net(TheAddedValueGroup) Gamification in Social Media TheAddedValueGroup How you can use game mechanics to increase user engagement, from market research surveys to controlling traffic speed. Cheskin Added Value's Leigh Marriner presented this fascinating lecture at Stanford University. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/leighmarrinergamification-111109085750-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> How you can use game mechanics to increase user engagement, from market research surveys to controlling traffic speed. Cheskin Added Value&#39;s Leigh Marriner presented this fascinating lecture at Stanford University.
Gamification in Social Media from The Added Value Group
]]> 664 4 https://cdn.slidesharecdn.com/ss_thumbnails/leighmarrinergamification-111109085750-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 The 10 Trends Shaping the Future of South African Brands in 2012 /slideshow/the-10-trends-shaping-the-future-of-south-african-brands-in-2012/10069817 megatrendpresentationaddedvaluesouthafrica-111108052816-phpapp02
Why track trends? Because, great brands are constantly evolving. They anticipate change. And the strongest indicator of change is culture. Our role is to help clients take a more future focussed approach to their brand strategy and positioning by tracking the evolution of culture. We use cultural insight to understand how the world is changing and pull out the patterns of change that are going to be important for a brand in the future. ]]>
Why track trends? Because, great brands are constantly evolving. They anticipate change. And the strongest indicator of change is culture. Our role is to help clients take a more future focussed approach to their brand strategy and positioning by tracking the evolution of culture. We use cultural insight to understand how the world is changing and pull out the patterns of change that are going to be important for a brand in the future. ]]> Tue, 08 Nov 2011 05:28:15 GMT /slideshow/the-10-trends-shaping-the-future-of-south-african-brands-in-2012/10069817 TheAddedValueGroup@slideshare.net(TheAddedValueGroup) The 10 Trends Shaping the Future of South African Brands in 2012 TheAddedValueGroup Why track trends? Because, great brands are constantly evolving. They anticipate change. And the strongest indicator of change is culture. Our role is to help clients take a more future focussed approach to their brand strategy and positioning by tracking the evolution of culture. We use cultural insight to understand how the world is changing and pull out the patterns of change that are going to be important for a brand in the future. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/megatrendpresentationaddedvaluesouthafrica-111108052816-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Why track trends? Because, great brands are constantly evolving. They anticipate change. And the strongest indicator of change is culture. Our role is to help clients take a more future focussed approach to their brand strategy and positioning by tracking the evolution of culture. We use cultural insight to understand how the world is changing and pull out the patterns of change that are going to be important for a brand in the future.
The 10 Trends Shaping the Future of South African Brands in 2012 from The Added Value Group
]]> 1614 6 https://cdn.slidesharecdn.com/ss_thumbnails/megatrendpresentationaddedvaluesouthafrica-111108052816-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Leveraging Digital to Fuel Innovation by Ben Wood, Innovation Director /TheAddedValueGroup/leveraging-digital-to-fuel-innovation-by-ben-wood-innovation-director-8363189 adetemfinal7-6-11-110620064807-phpapp02
How to generate fresh insights and ideas? Presentation by Ben Wood, Added Value's Innovation Director at an Adetem conference on Innovation.]]>
How to generate fresh insights and ideas? Presentation by Ben Wood, Added Value's Innovation Director at an Adetem conference on Innovation.]]> Mon, 20 Jun 2011 06:48:04 GMT /TheAddedValueGroup/leveraging-digital-to-fuel-innovation-by-ben-wood-innovation-director-8363189 TheAddedValueGroup@slideshare.net(TheAddedValueGroup) Leveraging Digital to Fuel Innovation by Ben Wood, Innovation Director TheAddedValueGroup How to generate fresh insights and ideas? Presentation by Ben Wood, Added Value's Innovation Director at an Adetem conference on Innovation. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/adetemfinal7-6-11-110620064807-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> How to generate fresh insights and ideas? Presentation by Ben Wood, Added Value&#39;s Innovation Director at an Adetem conference on Innovation.
Leveraging Digital to Fuel Innovation by Ben Wood, Innovation Director from The Added Value Group
]]> 752 1 https://cdn.slidesharecdn.com/ss_thumbnails/adetemfinal7-6-11-110620064807-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Added Value Sustainable Innovation Webinar Handout 23rd May 2011 /slideshow/added-value-sustainable-innovation-webinar-handout-23rd-may-2011-8109660/8109660 addedvaluesustainableinnovationwebinarhandout23rdmay2011-110526064644-phpapp02
Added Value's Branding for Good Sustainable Innovation webinar 23rd May 2011. For more information contact Leslie Pascaud l.pascaud@added-value.fr or Kate Wolters k.walters@added-value.za]]>
Added Value's Branding for Good Sustainable Innovation webinar 23rd May 2011. For more information contact Leslie Pascaud l.pascaud@added-value.fr or Kate Wolters k.walters@added-value.za]]> Thu, 26 May 2011 06:46:40 GMT /slideshow/added-value-sustainable-innovation-webinar-handout-23rd-may-2011-8109660/8109660 TheAddedValueGroup@slideshare.net(TheAddedValueGroup) Added Value Sustainable Innovation Webinar Handout 23rd May 2011 TheAddedValueGroup Added Value's Branding for Good Sustainable Innovation webinar 23rd May 2011. For more information contact Leslie Pascaud l.pascaud@added-value.fr or Kate Wolters k.walters@added-value.za <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/addedvaluesustainableinnovationwebinarhandout23rdmay2011-110526064644-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Added Value&#39;s Branding for Good Sustainable Innovation webinar 23rd May 2011. For more information contact Leslie Pascaud l.pascaud@added-value.fr or Kate Wolters k.walters@added-value.za
Added Value Sustainable Innovation Webinar Handout 23rd May 2011 from The Added Value Group
]]> 345 1 https://cdn.slidesharecdn.com/ss_thumbnails/addedvaluesustainableinnovationwebinarhandout23rdmay2011-110526064644-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 The Influence of Ethnic Identity on Consumer Behaviour /slideshow/the-influence-of-ethnic-identity-on-consumer-behaviour/6540397 eventpresentationfinal-110113021037-phpapp02
On the 11th of January 2011, leading research firms Cheskin Added Value and The Futures Company unveiled new findings on how the rise in ethnic diversity in the USA is leading to shifts in traditional views of racial and cultural identity roles. Edelman, the worlds largest independent public relations firm hosted and moderated an event, panel discussion and Q&A where the new research was announced. For more information, contact Stephen Palacios at Cheskin Added Value (spalacios@cheskin.com)]]>
On the 11th of January 2011, leading research firms Cheskin Added Value and The Futures Company unveiled new findings on how the rise in ethnic diversity in the USA is leading to shifts in traditional views of racial and cultural identity roles. Edelman, the worlds largest independent public relations firm hosted and moderated an event, panel discussion and Q&A where the new research was announced. For more information, contact Stephen Palacios at Cheskin Added Value (spalacios@cheskin.com)]]> Thu, 13 Jan 2011 02:09:09 GMT /slideshow/the-influence-of-ethnic-identity-on-consumer-behaviour/6540397 TheAddedValueGroup@slideshare.net(TheAddedValueGroup) The Influence of Ethnic Identity on Consumer Behaviour TheAddedValueGroup On the 11th of January 2011, leading research firms Cheskin Added Value and The Futures Company unveiled new findings on how the rise in ethnic diversity in the USA is leading to shifts in traditional views of racial and cultural identity roles. Edelman, the worlds largest independent public relations firm hosted and moderated an event, panel discussion and Q&A where the new research was announced. For more information, contact Stephen Palacios at Cheskin Added Value (spalacios@cheskin.com) <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/eventpresentationfinal-110113021037-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> On the 11th of January 2011, leading research firms Cheskin Added Value and The Futures Company unveiled new findings on how the rise in ethnic diversity in the USA is leading to shifts in traditional views of racial and cultural identity roles. Edelman, the worlds largest independent public relations firm hosted and moderated an event, panel discussion and Q&amp;A where the new research was announced. For more information, contact Stephen Palacios at Cheskin Added Value (spalacios@cheskin.com)
The Influence of Ethnic Identity on Consumer Behaviour from The Added Value Group
]]> 2430 2 https://cdn.slidesharecdn.com/ss_thumbnails/eventpresentationfinal-110113021037-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Brands and Branding for Good Conference: Leslie Pascaud - South Africa 2010 /TheAddedValueGroup/brands-and-branding-for-good-conference-leslie-pascaud-south-africa-2010 brandsandbrandingforgoodconferencesaoctober2010-101018085041-phpapp02
Leslie Pascaud, Added Values global director of Sustainable Marketing Practice, was in South Africa in October 2010 as one of the keynote speakers at the second annual Brands and Branding for Good Conference. In this presentation, Leslie looked at the role of innovation in moving businesses forward to a more sustainable future. For more information contact kate.wolters@added-value.co.za or visit www.added-value.com. More about the conference can be found at www.brandsandbrandingconference.co.za.]]>
Leslie Pascaud, Added Values global director of Sustainable Marketing Practice, was in South Africa in October 2010 as one of the keynote speakers at the second annual Brands and Branding for Good Conference. In this presentation, Leslie looked at the role of innovation in moving businesses forward to a more sustainable future. For more information contact kate.wolters@added-value.co.za or visit www.added-value.com. More about the conference can be found at www.brandsandbrandingconference.co.za.]]> Mon, 18 Oct 2010 08:50:36 GMT /TheAddedValueGroup/brands-and-branding-for-good-conference-leslie-pascaud-south-africa-2010 TheAddedValueGroup@slideshare.net(TheAddedValueGroup) Brands and Branding for Good Conference: Leslie Pascaud - South Africa 2010 TheAddedValueGroup Leslie Pascaud, Added Values global director of Sustainable Marketing Practice, was in South Africa in October 2010 as one of the keynote speakers at the second annual Brands and Branding for Good Conference. In this presentation, Leslie looked at the role of innovation in moving businesses forward to a more sustainable future. For more information contact kate.wolters@added-value.co.za or visit www.added-value.com. More about the conference can be found at www.brandsandbrandingconference.co.za. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/brandsandbrandingforgoodconferencesaoctober2010-101018085041-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Leslie Pascaud, Added Values global director of Sustainable Marketing Practice, was in South Africa in October 2010 as one of the keynote speakers at the second annual Brands and Branding for Good Conference. In this presentation, Leslie looked at the role of innovation in moving businesses forward to a more sustainable future. For more information contact kate.wolters@added-value.co.za or visit www.added-value.com. More about the conference can be found at www.brandsandbrandingconference.co.za.
Brands and Branding for Good Conference: Leslie Pascaud - South Africa 2010 from The Added Value Group
]]> 583 1 https://cdn.slidesharecdn.com/ss_thumbnails/brandsandbrandingforgoodconferencesaoctober2010-101018085041-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-TheAddedValueGroup-48x48.jpg?cb=1522871371 A brand development and marketing insight consultancy. We help clients with their most challenging marketing questions. www.added-value.com https://cdn.slidesharecdn.com/ss_thumbnails/planningness2015scottporter15maywspeakernotes-150528184958-lva1-app6892-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/how-to-conquer-artificial-intelligence/48721473 How to Conquer Artific... https://cdn.slidesharecdn.com/ss_thumbnails/avluxuryarchetypes-141124113621-conversion-gate02-thumbnail.jpg?width=320&height=320&fit=bounds TheAddedValueGroup/added-value-luxury-archetypes Added Value Luxury Arc... https://cdn.slidesharecdn.com/ss_thumbnails/mobilecongresspresentation-140224044628-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/mobile-congress-presentation/31564514 Mobile Congress Presen...