�ݺ�ߣshows by User: TheColoringInDepartment

�ݺ�ߣshows by User: TheColoringInDepartment / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: TheColoringInDepartment / Mon, 07 Oct 2019 15:33:33 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: TheColoringInDepartment Using Google Analytics to measure your marketing across the customer journey. /slideshow/using-google-analytics-to-measure-your-marketing-across-the-customer-journey/179782863 searchstarsjillquick-191007153333
Right, as marketing folk we -know- that our customers take their own unique journey, and their intent at each stage with our brand will change -only- when they are ready to move to the next stage in the relationship. The problem is that reporting and ROI for our marketing skews to the last channel, campaign or page that scored the goal getting all the credit. See every high school drama, ever made. “Hi there quarterback *waves*” Imagine though, being able to show the person who signs the cheque - aka your budget, your agency, your job, the impact of the work -you- are doing, wouldn’t that be dandy? Those featured snippets you’re ranking #1 for which satisfy the pain aware stage, how do you keep that work going with budget when you can’t prove the value? Or the blog posts that do a great job in getting links, but not driving cash money. Or pretty much anything, ever. This talk dives into how you can use Google Analytics (GA) to measure your users intent and the effectiveness of your campaigns at each stage of the journey, as well as highlighting some freaky little quirks within GA that may have cost you dearly. It’s not too late, dear reader. ]]>
Right, as marketing folk we -know- that our customers take their own unique journey, and their intent at each stage with our brand will change -only- when they are ready to move to the next stage in the relationship. The problem is that reporting and ROI for our marketing skews to the last channel, campaign or page that scored the goal getting all the credit. See every high school drama, ever made. “Hi there quarterback *waves*” Imagine though, being able to show the person who signs the cheque - aka your budget, your agency, your job, the impact of the work -you- are doing, wouldn’t that be dandy? Those featured snippets you’re ranking #1 for which satisfy the pain aware stage, how do you keep that work going with budget when you can’t prove the value? Or the blog posts that do a great job in getting links, but not driving cash money. Or pretty much anything, ever. This talk dives into how you can use Google Analytics (GA) to measure your users intent and the effectiveness of your campaigns at each stage of the journey, as well as highlighting some freaky little quirks within GA that may have cost you dearly. It’s not too late, dear reader. ]]> Mon, 07 Oct 2019 15:33:33 GMT /slideshow/using-google-analytics-to-measure-your-marketing-across-the-customer-journey/179782863 TheColoringInDepartment@slideshare.net(TheColoringInDepartment) Using Google Analytics to measure your marketing across the customer journey. TheColoringInDepartment Right, as marketing folk we -know- that our customers take their own unique journey, and their intent at each stage with our brand will change -only- when they are ready to move to the next stage in the relationship. The problem is that reporting and ROI for our marketing skews to the last channel, campaign or page that scored the goal getting all the credit. See every high school drama, ever made. “Hi there quarterback *waves*” Imagine though, being able to show the person who signs the cheque - aka your budget, your agency, your job, the impact of the work -you- are doing, wouldn’t that be dandy? Those featured snippets you’re ranking #1 for which satisfy the pain aware stage, how do you keep that work going with budget when you can’t prove the value? Or the blog posts that do a great job in getting links, but not driving cash money. Or pretty much anything, ever. This talk dives into how you can use Google Analytics (GA) to measure your users intent and the effectiveness of your campaigns at each stage of the journey, as well as highlighting some freaky little quirks within GA that may have cost you dearly. It’s not too late, dear reader. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/searchstarsjillquick-191007153333-thumbnail.jpg?width=120&height=120&fit=bounds" /> Right, as marketing folk we -know- that our customers take their own unique journey, and their intent at each stage with our brand will change -only- when they are ready to move to the next stage in the relationship. The problem is that reporting and ROI for our marketing skews to the last channel, campaign or page that scored the goal getting all the credit. See every high school drama, ever made. “Hi there quarterback *waves*” Imagine though, being able to show the person who signs the cheque - aka your budget, your agency, your job, the impact of the work -you- are doing, wouldn’t that be dandy? Those featured snippets you’re ranking #1 for which satisfy the pain aware stage, how do you keep that work going with budget when you can’t prove the value? Or the blog posts that do a great job in getting links, but not driving cash money. Or pretty much anything, ever. This talk dives into how you can use Google Analytics (GA) to measure your users intent and the effectiveness of your campaigns at each stage of the journey, as well as highlighting some freaky little quirks within GA that may have cost you dearly. It’s not too late, dear reader.

Using Google Analytics to measure your marketing across the customer journey. from The Coloring In Department

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0 Segments in Google Analytics /slideshow/segments-in-google-analytics/179780881 searchlovedraftv5-191007152706
segment the data, you will never find the good, the bad, or the wonderful. Plus, we all know that your customers take different journeys on your awesome website, so you want to know how your marketing channels perform, and how to find your best customers, as well as how to enhance channels and help customers that are struggling. Segments can be super sweet and juicy, but there are a few pips that you’ll want to avoid, the kind of pips that get lodge in your reporting throat and choke you on your own “insights.” You want to use Google Analytics to find answers to your question like an easy-peel clementine, so let’s dive into what you can do with these little gems. ]]>
segment the data, you will never find the good, the bad, or the wonderful. Plus, we all know that your customers take different journeys on your awesome website, so you want to know how your marketing channels perform, and how to find your best customers, as well as how to enhance channels and help customers that are struggling. Segments can be super sweet and juicy, but there are a few pips that you’ll want to avoid, the kind of pips that get lodge in your reporting throat and choke you on your own “insights.” You want to use Google Analytics to find answers to your question like an easy-peel clementine, so let’s dive into what you can do with these little gems. ]]> Mon, 07 Oct 2019 15:27:06 GMT /slideshow/segments-in-google-analytics/179780881 TheColoringInDepartment@slideshare.net(TheColoringInDepartment) Segments in Google Analytics TheColoringInDepartment segment the data, you will never find the good, the bad, or the wonderful. Plus, we all know that your customers take different journeys on your awesome website, so you want to know how your marketing channels perform, and how to find your best customers, as well as how to enhance channels and help customers that are struggling. Segments can be super sweet and juicy, but there are a few pips that you’ll want to avoid, the kind of pips that get lodge in your reporting throat and choke you on your own “insights.” You want to use Google Analytics to find answers to your question like an easy-peel clementine, so let’s dive into what you can do with these little gems. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/searchlovedraftv5-191007152706-thumbnail.jpg?width=120&height=120&fit=bounds" /> segment the data, you will never find the good, the bad, or the wonderful. Plus, we all know that your customers take different journeys on your awesome website, so you want to know how your marketing channels perform, and how to find your best customers, as well as how to enhance channels and help customers that are struggling. Segments can be super sweet and juicy, but there are a few pips that you’ll want to avoid, the kind of pips that get lodge in your reporting throat and choke you on your own “insights.” You want to use Google Analytics to find answers to your question like an easy-peel clementine, so let’s dive into what you can do with these little gems.

Segments in Google Analytics from The Coloring In Department

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0 Hack the Stack – Five Ways to Automate Like A Human /slideshow/hack-the-stack-five-ways-to-automate-like-a-human/166806512 aidenturing19-190827101942
Everyone has a different perception of paid media, and even more so of it’s bigger, scarier, better sibling, programmatic marketing. We are all guilty of occasionally doing marketing 1.0 in a 3.0 world, a little bit like sticking a five year old in a Ferrari. We need to be smarter than that, because if we are not careful we’ll be using new technology in old ways. I hate the word integration, and just because the whole team is using the stack, doesn’t mean they are working together. Brand messaging is one size, repetitive and stuck at the top of the funnel. Performance messaging is locked into an eternal spiral of “buy now” and “join us” garbage. Basically everybody is not at their best. This talk explores how the factors of programmable advertising (automation, data, integration & scale) come together, and hopefully don’t blow your brand and budget to pieces. Maybe, you’ll even start to move past simple planning, linear leveraging of the buying technology and start serving the right messages, in the right way, to the right people. Maybe.]]>
Everyone has a different perception of paid media, and even more so of it’s bigger, scarier, better sibling, programmatic marketing. We are all guilty of occasionally doing marketing 1.0 in a 3.0 world, a little bit like sticking a five year old in a Ferrari. We need to be smarter than that, because if we are not careful we’ll be using new technology in old ways. I hate the word integration, and just because the whole team is using the stack, doesn’t mean they are working together. Brand messaging is one size, repetitive and stuck at the top of the funnel. Performance messaging is locked into an eternal spiral of “buy now” and “join us” garbage. Basically everybody is not at their best. This talk explores how the factors of programmable advertising (automation, data, integration & scale) come together, and hopefully don’t blow your brand and budget to pieces. Maybe, you’ll even start to move past simple planning, linear leveraging of the buying technology and start serving the right messages, in the right way, to the right people. Maybe.]]> Tue, 27 Aug 2019 10:19:42 GMT /slideshow/hack-the-stack-five-ways-to-automate-like-a-human/166806512 TheColoringInDepartment@slideshare.net(TheColoringInDepartment) Hack the Stack – Five Ways to Automate Like A Human TheColoringInDepartment Everyone has a different perception of paid media, and even more so of it’s bigger, scarier, better sibling, programmatic marketing. We are all guilty of occasionally doing marketing 1.0 in a 3.0 world, a little bit like sticking a five year old in a Ferrari. We need to be smarter than that, because if we are not careful we’ll be using new technology in old ways. I hate the word integration, and just because the whole team is using the stack, doesn’t mean they are working together. Brand messaging is one size, repetitive and stuck at the top of the funnel. Performance messaging is locked into an eternal spiral of “buy now” and “join us” garbage. Basically everybody is not at their best. This talk explores how the factors of programmable advertising (automation, data, integration & scale) come together, and hopefully don’t blow your brand and budget to pieces. Maybe, you’ll even start to move past simple planning, linear leveraging of the buying technology and start serving the right messages, in the right way, to the right people. Maybe. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/aidenturing19-190827101942-thumbnail.jpg?width=120&height=120&fit=bounds" /> Everyone has a different perception of paid media, and even more so of it’s bigger, scarier, better sibling, programmatic marketing. We are all guilty of occasionally doing marketing 1.0 in a 3.0 world, a little bit like sticking a five year old in a Ferrari. We need to be smarter than that, because if we are not careful we’ll be using new technology in old ways. I hate the word integration, and just because the whole team is using the stack, doesn’t mean they are working together. Brand messaging is one size, repetitive and stuck at the top of the funnel. Performance messaging is locked into an eternal spiral of “buy now” and “join us” garbage. Basically everybody is not at their best. This talk explores how the factors of programmable advertising (automation, data, integration & scale) come together, and hopefully don’t blow your brand and budget to pieces. Maybe, you’ll even start to move past simple planning, linear leveraging of the buying technology and start serving the right messages, in the right way, to the right people. Maybe.

Hack the Stack – Five Ways to Automate Like A Human from The Coloring In Department

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0 The Google Analytics Mixed Tape of Content Reporting Happiness /slideshow/the-google-analytics-mixed-tape-of-content-reporting-happiness-163167468/163167468 jilllearninbound-190812122043
Think of Google Analytics as a bunch of instruments. Sometimes you try and orchestrate something and it sounds, well, awful. Get it right on the other hand, and it will help you play a song that gets everyone moving, and gets you a record deal - ‘oh, hi marketing budget!’ So, how do you use Google Analytics to pump out the best tracks and avoid the one-hit wonders? This talk is a mixed tape of Google Analytics songs, that shows you how to report on content across the customer journey, as well as making sure your content impact, and you, get the credit that’s deserved. Delivered for Learn Inbound Conference, Dublin, Friday 16th August 2019]]>
Think of Google Analytics as a bunch of instruments. Sometimes you try and orchestrate something and it sounds, well, awful. Get it right on the other hand, and it will help you play a song that gets everyone moving, and gets you a record deal - ‘oh, hi marketing budget!’ So, how do you use Google Analytics to pump out the best tracks and avoid the one-hit wonders? This talk is a mixed tape of Google Analytics songs, that shows you how to report on content across the customer journey, as well as making sure your content impact, and you, get the credit that’s deserved. Delivered for Learn Inbound Conference, Dublin, Friday 16th August 2019]]> Mon, 12 Aug 2019 12:20:43 GMT /slideshow/the-google-analytics-mixed-tape-of-content-reporting-happiness-163167468/163167468 TheColoringInDepartment@slideshare.net(TheColoringInDepartment) The Google Analytics Mixed Tape of Content Reporting Happiness TheColoringInDepartment Think of Google Analytics as a bunch of instruments. Sometimes you try and orchestrate something and it sounds, well, awful. Get it right on the other hand, and it will help you play a song that gets everyone moving, and gets you a record deal - ‘oh, hi marketing budget!’ So, how do you use Google Analytics to pump out the best tracks and avoid the one-hit wonders? This talk is a mixed tape of Google Analytics songs, that shows you how to report on content across the customer journey, as well as making sure your content impact, and you, get the credit that’s deserved. Delivered for Learn Inbound Conference, Dublin, Friday 16th August 2019 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/jilllearninbound-190812122043-thumbnail.jpg?width=120&height=120&fit=bounds" /> Think of Google Analytics as a bunch of instruments. Sometimes you try and orchestrate something and it sounds, well, awful. Get it right on the other hand, and it will help you play a song that gets everyone moving, and gets you a record deal - ‘oh, hi marketing budget!’ So, how do you use Google Analytics to pump out the best tracks and avoid the one-hit wonders? This talk is a mixed tape of Google Analytics songs, that shows you how to report on content across the customer journey, as well as making sure your content impact, and you, get the credit that’s deserved. Delivered for Learn Inbound Conference, Dublin, Friday 16th August 2019

The Google Analytics Mixed Tape of Content Reporting Happiness from The Coloring In Department

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0 UX and marketing: A tinder match made in heaven /slideshow/ux-and-marketing-a-tinder-match-made-in-heaven/150400433 jillquick2019searchleedspdf-190618150242
In today’s multiple-channels-to-market-your-business-world you will find that no marketing channel or skill “stands alone”. They all merge and bend into each other somehow. Marketing aims to create value for a business and drive profitable customer interactions, and UX aims to improve the quality of a user’s experience with your brand’s offering. Marketers may be surprised to see how UX can impact and improve their channel marketing and as for the UXers, you have more skills to offer outside development and product tasks. In this talk, Jill Quick will share how she thinks UX and Marketing are a super love match and will share how she has used UX techniques to improve SEO, Copy and Reporting. You should definitely swipe right!]]>
In today’s multiple-channels-to-market-your-business-world you will find that no marketing channel or skill “stands alone”. They all merge and bend into each other somehow. Marketing aims to create value for a business and drive profitable customer interactions, and UX aims to improve the quality of a user’s experience with your brand’s offering. Marketers may be surprised to see how UX can impact and improve their channel marketing and as for the UXers, you have more skills to offer outside development and product tasks. In this talk, Jill Quick will share how she thinks UX and Marketing are a super love match and will share how she has used UX techniques to improve SEO, Copy and Reporting. You should definitely swipe right!]]> Tue, 18 Jun 2019 15:02:42 GMT /slideshow/ux-and-marketing-a-tinder-match-made-in-heaven/150400433 TheColoringInDepartment@slideshare.net(TheColoringInDepartment) UX and marketing: A tinder match made in heaven TheColoringInDepartment In today’s multiple-channels-to-market-your-business-world you will find that no marketing channel or skill “stands alone”. They all merge and bend into each other somehow. Marketing aims to create value for a business and drive profitable customer interactions, and UX aims to improve the quality of a user’s experience with your brand’s offering. Marketers may be surprised to see how UX can impact and improve their channel marketing and as for the UXers, you have more skills to offer outside development and product tasks. In this talk, Jill Quick will share how she thinks UX and Marketing are a super love match and will share how she has used UX techniques to improve SEO, Copy and Reporting. You should definitely swipe right! <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/jillquick2019searchleedspdf-190618150242-thumbnail.jpg?width=120&height=120&fit=bounds" /> In today’s multiple-channels-to-market-your-business-world you will find that no marketing channel or skill “stands alone”. They all merge and bend into each other somehow. Marketing aims to create value for a business and drive profitable customer interactions, and UX aims to improve the quality of a user’s experience with your brand’s offering. Marketers may be surprised to see how UX can impact and improve their channel marketing and as for the UXers, you have more skills to offer outside development and product tasks. In this talk, Jill Quick will share how she thinks UX and Marketing are a super love match and will share how she has used UX techniques to improve SEO, Copy and Reporting. You should definitely swipe right!

UX and marketing: A tinder match made in heaven from The Coloring In Department

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0 Enter the void marketing in a world of f**ked up technology /slideshow/enter-the-void-marketing-in-a-world-of-fked-up-technology/121787780 enterthevoid-marketinginaworldoffkeduptechnology-181104112312
Technology is changing at an incredible pace, which makes it challenging to stay on top of the latest trends. New technology is constantly changing the way we interact with the world, and consequently, how businesses should effectively market to their audience. Also, probably not helped by our own ineptitude, in the keeping up to date stakes.Let’s face it, digital marketers are up there with social workers, traffic wardens and lawyers in the popularity game these days. Remember geek chic? Wasn’t that grand? The big question is, can we recover our “cool career” reputation or are we so thoroughly fenced in by “techies to the left of me, jokers to the right” and the long arm of the law on our backs.This talk will explore three key themes that are/or will change our world and what marketers need to know about them, if we are once again – to make friends and not alienate people.]]>
Technology is changing at an incredible pace, which makes it challenging to stay on top of the latest trends. New technology is constantly changing the way we interact with the world, and consequently, how businesses should effectively market to their audience. Also, probably not helped by our own ineptitude, in the keeping up to date stakes.Let’s face it, digital marketers are up there with social workers, traffic wardens and lawyers in the popularity game these days. Remember geek chic? Wasn’t that grand? The big question is, can we recover our “cool career” reputation or are we so thoroughly fenced in by “techies to the left of me, jokers to the right” and the long arm of the law on our backs.This talk will explore three key themes that are/or will change our world and what marketers need to know about them, if we are once again – to make friends and not alienate people.]]> Sun, 04 Nov 2018 11:23:12 GMT /slideshow/enter-the-void-marketing-in-a-world-of-fked-up-technology/121787780 TheColoringInDepartment@slideshare.net(TheColoringInDepartment) Enter the void marketing in a world of f**ked up technology TheColoringInDepartment Technology is changing at an incredible pace, which makes it challenging to stay on top of the latest trends. New technology is constantly changing the way we interact with the world, and consequently, how businesses should effectively market to their audience. Also, probably not helped by our own ineptitude, in the keeping up to date stakes.Let’s face it, digital marketers are up there with social workers, traffic wardens and lawyers in the popularity game these days. Remember geek chic? Wasn’t that grand? The big question is, can we recover our “cool career” reputation or are we so thoroughly fenced in by “techies to the left of me, jokers to the right” and the long arm of the law on our backs.This talk will explore three key themes that are/or will change our world and what marketers need to know about them, if we are once again – to make friends and not alienate people. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/enterthevoid-marketinginaworldoffkeduptechnology-181104112312-thumbnail.jpg?width=120&height=120&fit=bounds" /> Technology is changing at an incredible pace, which makes it challenging to stay on top of the latest trends. New technology is constantly changing the way we interact with the world, and consequently, how businesses should effectively market to their audience. Also, probably not helped by our own ineptitude, in the keeping up to date stakes.Let’s face it, digital marketers are up there with social workers, traffic wardens and lawyers in the popularity game these days. Remember geek chic? Wasn’t that grand? The big question is, can we recover our “cool career” reputation or are we so thoroughly fenced in by “techies to the left of me, jokers to the right” and the long arm of the law on our backs.This talk will explore three key themes that are/or will change our world and what marketers need to know about them, if we are once again – to make friends and not alienate people.

Enter the void marketing in a world of f**ked up technology from The Coloring In Department

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0 One Size Fits None: Custom Dimensions for Google Analytics /slideshow/one-size-fits-none-custom-dimensions-for-google-analytics/121426045 jillungaggedlv18-181101135456
In Google Analytics you have a default set of Metrics and Dimensions, which is awesome, no complaints here. But, if you could have more data, better data in your account, would you take it? It’s like somebody telling you at bar that you can have a double gin and tonic instead of a single, or an extra scoop of ice cream and sprinkles for your pudding? Well, I know what I would say…hell yes! So, let’s bring this into some sort of relatable context. As you may have guessed from this talk, it’s not just about adding data, but actually creating additional data sets. In this talk for UnGagged Las Vegas I shared stories and use cases for the audience to understand just what -is- possible in Google Analytics.]]>
In Google Analytics you have a default set of Metrics and Dimensions, which is awesome, no complaints here. But, if you could have more data, better data in your account, would you take it? It’s like somebody telling you at bar that you can have a double gin and tonic instead of a single, or an extra scoop of ice cream and sprinkles for your pudding? Well, I know what I would say…hell yes! So, let’s bring this into some sort of relatable context. As you may have guessed from this talk, it’s not just about adding data, but actually creating additional data sets. In this talk for UnGagged Las Vegas I shared stories and use cases for the audience to understand just what -is- possible in Google Analytics.]]> Thu, 01 Nov 2018 13:54:56 GMT /slideshow/one-size-fits-none-custom-dimensions-for-google-analytics/121426045 TheColoringInDepartment@slideshare.net(TheColoringInDepartment) One Size Fits None: Custom Dimensions for Google Analytics TheColoringInDepartment In Google Analytics you have a default set of Metrics and Dimensions, which is awesome, no complaints here. But, if you could have more data, better data in your account, would you take it? It’s like somebody telling you at bar that you can have a double gin and tonic instead of a single, or an extra scoop of ice cream and sprinkles for your pudding? Well, I know what I would say…hell yes! So, let’s bring this into some sort of relatable context. As you may have guessed from this talk, it’s not just about adding data, but actually creating additional data sets. In this talk for UnGagged Las Vegas I shared stories and use cases for the audience to understand just what -is- possible in Google Analytics. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/jillungaggedlv18-181101135456-thumbnail.jpg?width=120&height=120&fit=bounds" /> In Google Analytics you have a default set of Metrics and Dimensions, which is awesome, no complaints here. But, if you could have more data, better data in your account, would you take it? It’s like somebody telling you at bar that you can have a double gin and tonic instead of a single, or an extra scoop of ice cream and sprinkles for your pudding? Well, I know what I would say…hell yes! So, let’s bring this into some sort of relatable context. As you may have guessed from this talk, it’s not just about adding data, but actually creating additional data sets. In this talk for UnGagged Las Vegas I shared stories and use cases for the audience to understand just what -is- possible in Google Analytics.

One Size Fits None: Custom Dimensions for Google Analytics from The Coloring In Department

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0 Mistakes in Your Google Analytics Setup That Can Trash Your Data. /slideshow/mistakes-in-your-google-analytics-setup-that-can-trash-your-data/120016345 jillquickfinalppchero-181019122546
I’m going to bet that you, your boss, or your clients are looking at Google Analytics and making decisions about where to invest money, what strategy to push, which tactics are working, who gets a raise, and who gets the sack. However, if the data inside that GA report is a little grubby, inaccurate, or lying to you, then you are making bad choices before you have even finished your morning coffee.In this talk I will share these mistakes, and what to do to fix them, including themes like: *How GA accounts are structured and what options you should be looking at for your sites *What toggles and settings do you need to care about, and the impact that has on your data *What you can do with the right Event Tracking (spoiler: loads of cool stuff!) *Making the most out of advanced features such as Custom Dimensions and Data Import]]>
I’m going to bet that you, your boss, or your clients are looking at Google Analytics and making decisions about where to invest money, what strategy to push, which tactics are working, who gets a raise, and who gets the sack. However, if the data inside that GA report is a little grubby, inaccurate, or lying to you, then you are making bad choices before you have even finished your morning coffee.In this talk I will share these mistakes, and what to do to fix them, including themes like: *How GA accounts are structured and what options you should be looking at for your sites *What toggles and settings do you need to care about, and the impact that has on your data *What you can do with the right Event Tracking (spoiler: loads of cool stuff!) *Making the most out of advanced features such as Custom Dimensions and Data Import]]> Fri, 19 Oct 2018 12:25:46 GMT /slideshow/mistakes-in-your-google-analytics-setup-that-can-trash-your-data/120016345 TheColoringInDepartment@slideshare.net(TheColoringInDepartment) Mistakes in Your Google Analytics Setup That Can Trash Your Data. TheColoringInDepartment I’m going to bet that you, your boss, or your clients are looking at Google Analytics and making decisions about where to invest money, what strategy to push, which tactics are working, who gets a raise, and who gets the sack. However, if the data inside that GA report is a little grubby, inaccurate, or lying to you, then you are making bad choices before you have even finished your morning coffee.In this talk I will share these mistakes, and what to do to fix them, including themes like: *How GA accounts are structured and what options you should be looking at for your sites *What toggles and settings do you need to care about, and the impact that has on your data *What you can do with the right Event Tracking (spoiler: loads of cool stuff!) *Making the most out of advanced features such as Custom Dimensions and Data Import <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/jillquickfinalppchero-181019122546-thumbnail.jpg?width=120&height=120&fit=bounds" /> I’m going to bet that you, your boss, or your clients are looking at Google Analytics and making decisions about where to invest money, what strategy to push, which tactics are working, who gets a raise, and who gets the sack. However, if the data inside that GA report is a little grubby, inaccurate, or lying to you, then you are making bad choices before you have even finished your morning coffee.In this talk I will share these mistakes, and what to do to fix them, including themes like: *How GA accounts are structured and what options you should be looking at for your sites *What toggles and settings do you need to care about, and the impact that has on your data *What you can do with the right Event Tracking (spoiler: loads of cool stuff!) *Making the most out of advanced features such as Custom Dimensions and Data Import

Mistakes in Your Google Analytics Setup That Can Trash Your Data. from The Coloring In Department

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0 Custom Dimensions: The Missing Piece of Your GA Jigsaw /TheColoringInDepartment/custom-dimensions-the-missing-piece-of-your-ga-jigsaw measurefest-180924115021
Jill did a talk at Measurefest Sept 2018 on Custom Dimensions in Google Analytics. If you imagine that your Google Analytics set up is like a standard room. Everybody gets the same tables and chairs and light fittings and lamps, but what if you wanted to bring in your own sofa, or painting, or a life size cutout of Tom Hardy? (*asking for a friend) Your analytics setup should reflect your business, which is unique, and so the insights you want to get out of it, are also unique. Problem is, with a default set of Metrics and Dimensions you may not get the oomph you want from your GA setup. That’s where Custom Dimensions and Metrics come in, they are the missing piece to your GA jigsaw. In this talk, Jill shared her stories and use case studies across different business models, so that you can understand just what *is* possible in Google Analytics.]]>
Jill did a talk at Measurefest Sept 2018 on Custom Dimensions in Google Analytics. If you imagine that your Google Analytics set up is like a standard room. Everybody gets the same tables and chairs and light fittings and lamps, but what if you wanted to bring in your own sofa, or painting, or a life size cutout of Tom Hardy? (*asking for a friend) Your analytics setup should reflect your business, which is unique, and so the insights you want to get out of it, are also unique. Problem is, with a default set of Metrics and Dimensions you may not get the oomph you want from your GA setup. That’s where Custom Dimensions and Metrics come in, they are the missing piece to your GA jigsaw. In this talk, Jill shared her stories and use case studies across different business models, so that you can understand just what *is* possible in Google Analytics.]]> Mon, 24 Sep 2018 11:50:20 GMT /TheColoringInDepartment/custom-dimensions-the-missing-piece-of-your-ga-jigsaw TheColoringInDepartment@slideshare.net(TheColoringInDepartment) Custom Dimensions: The Missing Piece of Your GA Jigsaw TheColoringInDepartment Jill did a talk at Measurefest Sept 2018 on Custom Dimensions in Google Analytics. If you imagine that your Google Analytics set up is like a standard room. Everybody gets the same tables and chairs and light fittings and lamps, but what if you wanted to bring in your own sofa, or painting, or a life size cutout of Tom Hardy? (*asking for a friend) Your analytics setup should reflect your business, which is unique, and so the insights you want to get out of it, are also unique. Problem is, with a default set of Metrics and Dimensions you may not get the oomph you want from your GA setup. That’s where Custom Dimensions and Metrics come in, they are the missing piece to your GA jigsaw. In this talk, Jill shared her stories and use case studies across different business models, so that you can understand just what *is* possible in Google Analytics. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/measurefest-180924115021-thumbnail.jpg?width=120&height=120&fit=bounds" /> Jill did a talk at Measurefest Sept 2018 on Custom Dimensions in Google Analytics. If you imagine that your Google Analytics set up is like a standard room. Everybody gets the same tables and chairs and light fittings and lamps, but what if you wanted to bring in your own sofa, or painting, or a life size cutout of Tom Hardy? (*asking for a friend) Your analytics setup should reflect your business, which is unique, and so the insights you want to get out of it, are also unique. Problem is, with a default set of Metrics and Dimensions you may not get the oomph you want from your GA setup. That’s where Custom Dimensions and Metrics come in, they are the missing piece to your GA jigsaw. In this talk, Jill shared her stories and use case studies across different business models, so that you can understand just what *is* possible in Google Analytics.

Custom Dimensions: The Missing Piece of Your GA Jigsaw from The Coloring In Department

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0 Events and Goals in Google Analytics: SEMrush Webinar | Coloring in Department /slideshow/events-and-goals-in-google-analytics-semrush-webinar-coloring-in-department/112805480 semrushwebinarpart3-180903153204
What the hell do users do on your site? Aiden and Jill did a tasty webinar on the 4th September for the lovely people at SEMrush. We chatted about how to crack Events and Goals in Google Analytics. When you have them set up, Google Analytics Events can really supercharge your understanding of what your customers are doing, because whilst it’s great to understand what pages people are looking at on your website, you really want to know what people are actually -doing- on your website, and for that you need to set up Event Tracking. And even more importantly, Goals. You like money right? Sadly, these additional insights don’t come pre-built in, you have to create them yourself, you need to understand how to brief them properly too so that you can understand the data when it appears in your report. Some of the things we covered: • How to identify which Events you should be tracking on your website or app • How to correctly label them so they make sense in your reports, and, help brief your developers to create them • How to use Events to build goals, and impress everyone at work • How to build segments and retargeting lists () with Event Tracking and goals]]>
What the hell do users do on your site? Aiden and Jill did a tasty webinar on the 4th September for the lovely people at SEMrush. We chatted about how to crack Events and Goals in Google Analytics. When you have them set up, Google Analytics Events can really supercharge your understanding of what your customers are doing, because whilst it’s great to understand what pages people are looking at on your website, you really want to know what people are actually -doing- on your website, and for that you need to set up Event Tracking. And even more importantly, Goals. You like money right? Sadly, these additional insights don’t come pre-built in, you have to create them yourself, you need to understand how to brief them properly too so that you can understand the data when it appears in your report. Some of the things we covered: • How to identify which Events you should be tracking on your website or app • How to correctly label them so they make sense in your reports, and, help brief your developers to create them • How to use Events to build goals, and impress everyone at work • How to build segments and retargeting lists () with Event Tracking and goals]]> Mon, 03 Sep 2018 15:32:04 GMT /slideshow/events-and-goals-in-google-analytics-semrush-webinar-coloring-in-department/112805480 TheColoringInDepartment@slideshare.net(TheColoringInDepartment) Events and Goals in Google Analytics: SEMrush Webinar | Coloring in Department TheColoringInDepartment What the hell do users do on your site? Aiden and Jill did a tasty webinar on the 4th September for the lovely people at SEMrush. We chatted about how to crack Events and Goals in Google Analytics. When you have them set up, Google Analytics Events can really supercharge your understanding of what your customers are doing, because whilst it’s great to understand what pages people are looking at on your website, you really want to know what people are actually -doing- on your website, and for that you need to set up Event Tracking. And even more importantly, Goals. You like money right? Sadly, these additional insights don’t come pre-built in, you have to create them yourself, you need to understand how to brief them properly too so that you can understand the data when it appears in your report. Some of the things we covered: • How to identify which Events you should be tracking on your website or app • How to correctly label them so they make sense in your reports, and, help brief your developers to create them • How to use Events to build goals, and impress everyone at work • How to build segments and retargeting lists () with Event Tracking and goals <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/semrushwebinarpart3-180903153204-thumbnail.jpg?width=120&height=120&fit=bounds" /> What the hell do users do on your site? Aiden and Jill did a tasty webinar on the 4th September for the lovely people at SEMrush. We chatted about how to crack Events and Goals in Google Analytics. When you have them set up, Google Analytics Events can really supercharge your understanding of what your customers are doing, because whilst it’s great to understand what pages people are looking at on your website, you really want to know what people are actually -doing- on your website, and for that you need to set up Event Tracking. And even more importantly, Goals. You like money right? Sadly, these additional insights don’t come pre-built in, you have to create them yourself, you need to understand how to brief them properly too so that you can understand the data when it appears in your report. Some of the things we covered: • How to identify which Events you should be tracking on your website or app • How to correctly label them so they make sense in your reports, and, help brief your developers to create them • How to use Events to build goals, and impress everyone at work • How to build segments and retargeting lists () with Event Tracking and goals

Events and Goals in Google Analytics: SEMrush Webinar | Coloring in Department from The Coloring In Department

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0 Jill Quick - Ungagged London 2018 /slideshow/jill-quick-ungagged-london-2018-101156438/101156438 jillquickungagged2pmroom2final-180607161951
Tracking your campaigns and inbound traffic is not just a nice to have, it’s a need to survive! You need to know what’s working, what’s bombing, and use data from your analytics to justify your budget and resources, so that you can keep doing super smashing marketing wizardry. What if I were to tell you that you may be doing your tracking all wrong? That the data you have in Google Analytics might not be quite as good as you think. That there’s more you can do to understand your marketing acquisition? The big question – do you want turn that acquisition resource and budget line into profitable customer interactions for your business? Google Analytics is a blessing (it’s super powerful and FREE!) but there are also gaping holes in here (because you don’t know what you don’t know). This talk will help you get clarity on acquisition efforts.]]>
Tracking your campaigns and inbound traffic is not just a nice to have, it’s a need to survive! You need to know what’s working, what’s bombing, and use data from your analytics to justify your budget and resources, so that you can keep doing super smashing marketing wizardry. What if I were to tell you that you may be doing your tracking all wrong? That the data you have in Google Analytics might not be quite as good as you think. That there’s more you can do to understand your marketing acquisition? The big question – do you want turn that acquisition resource and budget line into profitable customer interactions for your business? Google Analytics is a blessing (it’s super powerful and FREE!) but there are also gaping holes in here (because you don’t know what you don’t know). This talk will help you get clarity on acquisition efforts.]]> Thu, 07 Jun 2018 16:19:51 GMT /slideshow/jill-quick-ungagged-london-2018-101156438/101156438 TheColoringInDepartment@slideshare.net(TheColoringInDepartment) Jill Quick - Ungagged London 2018 TheColoringInDepartment Tracking your campaigns and inbound traffic is not just a nice to have, it’s a need to survive! You need to know what’s working, what’s bombing, and use data from your analytics to justify your budget and resources, so that you can keep doing super smashing marketing wizardry. What if I were to tell you that you may be doing your tracking all wrong? That the data you have in Google Analytics might not be quite as good as you think. That there’s more you can do to understand your marketing acquisition? The big question – do you want turn that acquisition resource and budget line into profitable customer interactions for your business? Google Analytics is a blessing (it’s super powerful and FREE!) but there are also gaping holes in here (because you don’t know what you don’t know). This talk will help you get clarity on acquisition efforts. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/jillquickungagged2pmroom2final-180607161951-thumbnail.jpg?width=120&height=120&fit=bounds" /> Tracking your campaigns and inbound traffic is not just a nice to have, it’s a need to survive! You need to know what’s working, what’s bombing, and use data from your analytics to justify your budget and resources, so that you can keep doing super smashing marketing wizardry. What if I were to tell you that you may be doing your tracking all wrong? That the data you have in Google Analytics might not be quite as good as you think. That there’s more you can do to understand your marketing acquisition? The big question – do you want turn that acquisition resource and budget line into profitable customer interactions for your business? Google Analytics is a blessing (it’s super powerful and FREE!) but there are also gaping holes in here (because you don’t know what you don’t know). This talk will help you get clarity on acquisition efforts.

Jill Quick - Ungagged London 2018 from The Coloring In Department

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0 SemRush Mini audit - Hackr.io /slideshow/semrush-mini-audit-hackrio/95679215 miniaudit-180502090748
A mini audit of Hackr.io for SemRush - 2nd May 2018. The Coloring In Department]]>
A mini audit of Hackr.io for SemRush - 2nd May 2018. The Coloring In Department]]> Wed, 02 May 2018 09:07:48 GMT /slideshow/semrush-mini-audit-hackrio/95679215 TheColoringInDepartment@slideshare.net(TheColoringInDepartment) SemRush Mini audit - Hackr.io TheColoringInDepartment A mini audit of Hackr.io for SemRush - 2nd May 2018. The Coloring In Department <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/miniaudit-180502090748-thumbnail.jpg?width=120&height=120&fit=bounds" /> A mini audit of Hackr.io for SemRush - 2nd May 2018. The Coloring In Department

SemRush Mini audit - Hackr.io from The Coloring In Department

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0 https://cdn.slidesharecdn.com/profile-photo-TheColoringInDepartment-48x48.jpg?cb=1597682396 Experienced instructors will teach you not just how to “get” digital marketing in theory, but how to actually DO it, in a guided, practical, step-by-step, paint-by-numbers style, with editable templates to get you where you need to be. Faster. www.thecoloringindepartment.com https://cdn.slidesharecdn.com/ss_thumbnails/searchstarsjillquick-191007153333-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/using-google-analytics-to-measure-your-marketing-across-the-customer-journey/179782863 Using Google Analytics... https://cdn.slidesharecdn.com/ss_thumbnails/searchlovedraftv5-191007152706-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/segments-in-google-analytics/179780881 Segments in Google Ana... https://cdn.slidesharecdn.com/ss_thumbnails/aidenturing19-190827101942-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/hack-the-stack-five-ways-to-automate-like-a-human/166806512 Hack the Stack – Five ...