ݺߣshows by User: TheReference / http://www.slideshare.net/images/logo.gif ݺߣshows by User: TheReference / Mon, 07 Dec 2015 11:11:13 GMT ݺߣShare feed for ݺߣshows by User: TheReference Stima 2015: Customer Experience Design #stimac /TheReference/stima-2015-customer-experience-design-stimace stima2015-customerexperiencedesignautosaved-151207111113-lva1-app6892
A canvas for a holistic approach to Customer Experience Design.]]>
A canvas for a holistic approach to Customer Experience Design.]]> Mon, 07 Dec 2015 11:11:13 GMT /TheReference/stima-2015-customer-experience-design-stimace TheReference@slideshare.net(TheReference) Stima 2015: Customer Experience Design #stimac TheReference A canvas for a holistic approach to Customer Experience Design. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/stima2015-customerexperiencedesignautosaved-151207111113-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> A canvas for a holistic approach to Customer Experience Design.
Stima 2015: Customer Experience Design #stimac from The Reference
]]> 1106 6 https://cdn.slidesharecdn.com/ss_thumbnails/stima2015-customerexperiencedesignautosaved-151207111113-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 DF2015: A case for Customer Experience Design /slideshow/df2015-a-case-for-customer-experience-design/54173300 df2015-acaseforcustomerexperiencedesign-151020145545-lva1-app6891
The creation of customer experiences is nothing new, and neither is the occasional design of such experiences. But what is new is customer experience design as a management discipline, with its own principles, tools and techniques. This presentation takes you through the steps to draft a framework for purposeful and profitable customer experience design.]]>
The creation of customer experiences is nothing new, and neither is the occasional design of such experiences. But what is new is customer experience design as a management discipline, with its own principles, tools and techniques. This presentation takes you through the steps to draft a framework for purposeful and profitable customer experience design.]]> Tue, 20 Oct 2015 14:55:45 GMT /slideshow/df2015-a-case-for-customer-experience-design/54173300 TheReference@slideshare.net(TheReference) DF2015: A case for Customer Experience Design TheReference The creation of customer experiences is nothing new, and neither is the occasional design of such experiences. But what is new is customer experience design as a management discipline, with its own principles, tools and techniques. This presentation takes you through the steps to draft a framework for purposeful and profitable customer experience design. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/df2015-acaseforcustomerexperiencedesign-151020145545-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The creation of customer experiences is nothing new, and neither is the occasional design of such experiences. But what is new is customer experience design as a management discipline, with its own principles, tools and techniques. This presentation takes you through the steps to draft a framework for purposeful and profitable customer experience design.
DF2015: A case for Customer Experience Design from The Reference
]]> 777 4 https://cdn.slidesharecdn.com/ss_thumbnails/df2015-acaseforcustomerexperiencedesign-151020145545-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Customer Experience Design /slideshow/customer-experience-design-52486643/52486643 slideshareteaser-customerexperiencedesign-frameworkforanewmarketingdiscipline-150907075736-lva1-app6892
A framework for a new marketing discipline. ]]>
A framework for a new marketing discipline. ]]> Mon, 07 Sep 2015 07:57:36 GMT /slideshow/customer-experience-design-52486643/52486643 TheReference@slideshare.net(TheReference) Customer Experience Design TheReference A framework for a new marketing discipline. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/slideshareteaser-customerexperiencedesign-frameworkforanewmarketingdiscipline-150907075736-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> A framework for a new marketing discipline.
Customer Experience Design from The Reference
]]> 1207 9 https://cdn.slidesharecdn.com/ss_thumbnails/slideshareteaser-customerexperiencedesign-frameworkforanewmarketingdiscipline-150907075736-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Van Adwords klik naar trouwe klant /slideshow/van-adwords-klik-naar-trouwe-klant/49395620 vanadwordskliknaartrouweklantsafeshopscafsamstals-150615083413-lva1-app6892
Van Adwords klik naar trouwe klant. Bekijk de presentatie van onze expert Sam Stals op het SafeShops Café in Brouwerij Rodenbach 2015]]>
Van Adwords klik naar trouwe klant. Bekijk de presentatie van onze expert Sam Stals op het SafeShops Café in Brouwerij Rodenbach 2015]]> Mon, 15 Jun 2015 08:34:13 GMT /slideshow/van-adwords-klik-naar-trouwe-klant/49395620 TheReference@slideshare.net(TheReference) Van Adwords klik naar trouwe klant TheReference Van Adwords klik naar trouwe klant. Bekijk de presentatie van onze expert Sam Stals op het SafeShops Café in Brouwerij Rodenbach 2015 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/vanadwordskliknaartrouweklantsafeshopscafsamstals-150615083413-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Van Adwords klik naar trouwe klant. Bekijk de presentatie van onze expert Sam Stals op het SafeShops Café in Brouwerij Rodenbach 2015
Van Adwords klik naar trouwe klant from The Reference
]]> 1076 1 https://cdn.slidesharecdn.com/ss_thumbnails/vanadwordskliknaartrouweklantsafeshopscafsamstals-150615083413-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Sitecore experience days - Eating our own dogfood /slideshow/sitecore-experience-days-eating-our-own-dogfood-45511440/45511440 sitecoreexperiencedays-eatingourowndogfood-150306043422-conversion-gate01
An age-old wisdom says that “the cobbler’s children have no shoes”. The Reference has delivered numerous Sitecore success-stories over the last 7 years, but the true test will be using the Sitecore Experience Platform for our own business development. The presentation -by Mathieu Dhondt- shows an overview of how this is going to happen for what happens to be his most challenging client in his career: The Reference itself.]]>
An age-old wisdom says that “the cobbler’s children have no shoes”. The Reference has delivered numerous Sitecore success-stories over the last 7 years, but the true test will be using the Sitecore Experience Platform for our own business development. The presentation -by Mathieu Dhondt- shows an overview of how this is going to happen for what happens to be his most challenging client in his career: The Reference itself.]]> Fri, 06 Mar 2015 04:34:21 GMT /slideshow/sitecore-experience-days-eating-our-own-dogfood-45511440/45511440 TheReference@slideshare.net(TheReference) Sitecore experience days - Eating our own dogfood TheReference An age-old wisdom says that “the cobbler’s children have no shoes”. The Reference has delivered numerous Sitecore success-stories over the last 7 years, but the true test will be using the Sitecore Experience Platform for our own business development. The presentation -by Mathieu Dhondt- shows an overview of how this is going to happen for what happens to be his most challenging client in his career: The Reference itself. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/sitecoreexperiencedays-eatingourowndogfood-150306043422-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> An age-old wisdom says that “the cobbler’s children have no shoes”. The Reference has delivered numerous Sitecore success-stories over the last 7 years, but the true test will be using the Sitecore Experience Platform for our own business development. The presentation -by Mathieu Dhondt- shows an overview of how this is going to happen for what happens to be his most challenging client in his career: The Reference itself.
Sitecore experience days - Eating our own dogfood from The Reference
]]> 1193 4 https://cdn.slidesharecdn.com/ss_thumbnails/sitecoreexperiencedays-eatingourowndogfood-150306043422-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Personal wireless lighting - Philips /slideshow/personal-philips/45025611 philips-150223095735-conversion-gate01
Philips Connected Lighting - Lighting has changed. A presentation by Leonardo Avezzano.]]>
Philips Connected Lighting - Lighting has changed. A presentation by Leonardo Avezzano.]]> Mon, 23 Feb 2015 09:57:35 GMT /slideshow/personal-philips/45025611 TheReference@slideshare.net(TheReference) Personal wireless lighting - Philips TheReference Philips Connected Lighting - Lighting has changed. A presentation by Leonardo Avezzano. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/philips-150223095735-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Philips Connected Lighting - Lighting has changed. A presentation by Leonardo Avezzano.
Personal wireless lighting - Philips from The Reference
]]> 801 4 https://cdn.slidesharecdn.com/ss_thumbnails/philips-150223095735-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 The internet of things, your next crucial challenge - Productize /slideshow/why-the-internet-of-things-is-your-next-crucial-challenge/45024041 productize-150223092516-conversion-gate02
Discover how the world is transforming into a global nervous system allowing agile companies to perform high resolution management and enter new markets with hybrid product-services following new business models. This session will give you a broad view on the Internet of Things, and guide you through the necessary steps to successfully capture the new values resulting from this revolution.]]>
Discover how the world is transforming into a global nervous system allowing agile companies to perform high resolution management and enter new markets with hybrid product-services following new business models. This session will give you a broad view on the Internet of Things, and guide you through the necessary steps to successfully capture the new values resulting from this revolution.]]> Mon, 23 Feb 2015 09:25:16 GMT /slideshow/why-the-internet-of-things-is-your-next-crucial-challenge/45024041 TheReference@slideshare.net(TheReference) The internet of things, your next crucial challenge - Productize TheReference Discover how the world is transforming into a global nervous system allowing agile companies to perform high resolution management and enter new markets with hybrid product-services following new business models. This session will give you a broad view on the Internet of Things, and guide you through the necessary steps to successfully capture the new values resulting from this revolution. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/productize-150223092516-conversion-gate02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Discover how the world is transforming into a global nervous system allowing agile companies to perform high resolution management and enter new markets with hybrid product-services following new business models. This session will give you a broad view on the Internet of Things, and guide you through the necessary steps to successfully capture the new values resulting from this revolution.
The internet of things, your next crucial challenge - Productize from The Reference
]]> 725 1 https://cdn.slidesharecdn.com/ss_thumbnails/productize-150223092516-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Cross Device Tracking - Thomas Danniau /slideshow/cross-device-tracking-thomas-danniau/45022638 crossdevicetracking-thomasdanniau-150223085550-conversion-gate02
We all use several devices and browsers to visit the same content on the web, on mobile and apps. A few months ago we were guessing and trying to get a grip on the customer journey on all these devices. But now the time that we can measure, estimate and understand cross device usage has arrived! Learn how to understand and setup cross device measurement. What can you learn from it and what are the benefits to understand the cross device behavior of your customers?]]>
We all use several devices and browsers to visit the same content on the web, on mobile and apps. A few months ago we were guessing and trying to get a grip on the customer journey on all these devices. But now the time that we can measure, estimate and understand cross device usage has arrived! Learn how to understand and setup cross device measurement. What can you learn from it and what are the benefits to understand the cross device behavior of your customers?]]> Mon, 23 Feb 2015 08:55:50 GMT /slideshow/cross-device-tracking-thomas-danniau/45022638 TheReference@slideshare.net(TheReference) Cross Device Tracking - Thomas Danniau TheReference We all use several devices and browsers to visit the same content on the web, on mobile and apps. A few months ago we were guessing and trying to get a grip on the customer journey on all these devices. But now the time that we can measure, estimate and understand cross device usage has arrived! Learn how to understand and setup cross device measurement. What can you learn from it and what are the benefits to understand the cross device behavior of your customers? <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/crossdevicetracking-thomasdanniau-150223085550-conversion-gate02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> We all use several devices and browsers to visit the same content on the web, on mobile and apps. A few months ago we were guessing and trying to get a grip on the customer journey on all these devices. But now the time that we can measure, estimate and understand cross device usage has arrived! Learn how to understand and setup cross device measurement. What can you learn from it and what are the benefits to understand the cross device behavior of your customers?
Cross Device Tracking - Thomas Danniau from The Reference
]]> 1484 2 https://cdn.slidesharecdn.com/ss_thumbnails/crossdevicetracking-thomasdanniau-150223085550-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Mobile advertising sven de meyere /slideshow/mobile-advertising-sven-de-meyere/45021204 mobileadvertising-svendemeyere-150223082608-conversion-gate02
In this presentation, we'll provide an extensive overview of the latest mobile marketing possibilities on all popular platforms (such as Google, Facebook and Twitter). You’ll know which platform to use for what purpose and what it can mean for your mobile presence. And yes, we promise that you will walk away with rock solid tactics to discover the real power of mobile and actually start driving business value from the mobile touchpoints of your potential clients.]]>
In this presentation, we'll provide an extensive overview of the latest mobile marketing possibilities on all popular platforms (such as Google, Facebook and Twitter). You’ll know which platform to use for what purpose and what it can mean for your mobile presence. And yes, we promise that you will walk away with rock solid tactics to discover the real power of mobile and actually start driving business value from the mobile touchpoints of your potential clients.]]> Mon, 23 Feb 2015 08:26:08 GMT /slideshow/mobile-advertising-sven-de-meyere/45021204 TheReference@slideshare.net(TheReference) Mobile advertising sven de meyere TheReference In this presentation, we'll provide an extensive overview of the latest mobile marketing possibilities on all popular platforms (such as Google, Facebook and Twitter). You’ll know which platform to use for what purpose and what it can mean for your mobile presence. And yes, we promise that you will walk away with rock solid tactics to discover the real power of mobile and actually start driving business value from the mobile touchpoints of your potential clients. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/mobileadvertising-svendemeyere-150223082608-conversion-gate02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> In this presentation, we&#39;ll provide an extensive overview of the latest mobile marketing possibilities on all popular platforms (such as Google, Facebook and Twitter). You’ll know which platform to use for what purpose and what it can mean for your mobile presence. And yes, we promise that you will walk away with rock solid tactics to discover the real power of mobile and actually start driving business value from the mobile touchpoints of your potential clients.
Mobile advertising sven de meyere from The Reference
]]> 727 3 https://cdn.slidesharecdn.com/ss_thumbnails/mobileadvertising-svendemeyere-150223082608-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Segmentation for maximum output /slideshow/segmentation-for-maximum-output/41942037 segmentationformaximumoutput-141124034532-conversion-gate01
A presentation of Segmentation for maximum output created by Jeroen Bouserie on one of our Inspiration days.]]>
A presentation of Segmentation for maximum output created by Jeroen Bouserie on one of our Inspiration days.]]> Mon, 24 Nov 2014 03:45:32 GMT /slideshow/segmentation-for-maximum-output/41942037 TheReference@slideshare.net(TheReference) Segmentation for maximum output TheReference A presentation of Segmentation for maximum output created by Jeroen Bouserie on one of our Inspiration days. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/segmentationformaximumoutput-141124034532-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> A presentation of Segmentation for maximum output created by Jeroen Bouserie on one of our Inspiration days.
Segmentation for maximum output from The Reference
]]> 661 1 https://cdn.slidesharecdn.com/ss_thumbnails/segmentationformaximumoutput-141124034532-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Segmentation in google analytics /slideshow/inspiration-day-segmentation-in-google-analytics/41941925 inspirationday-segmentationingoogleanalytics-141124034224-conversion-gate02
A presentation of Segmentation in Google Analytics created by Daan Goor on one of our Inspiration days.]]>
A presentation of Segmentation in Google Analytics created by Daan Goor on one of our Inspiration days.]]> Mon, 24 Nov 2014 03:42:24 GMT /slideshow/inspiration-day-segmentation-in-google-analytics/41941925 TheReference@slideshare.net(TheReference) Segmentation in google analytics TheReference A presentation of Segmentation in Google Analytics created by Daan Goor on one of our Inspiration days. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/inspirationday-segmentationingoogleanalytics-141124034224-conversion-gate02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> A presentation of Segmentation in Google Analytics created by Daan Goor on one of our Inspiration days.
Segmentation in google analytics from The Reference
]]> 644 2 https://cdn.slidesharecdn.com/ss_thumbnails/inspirationday-segmentationingoogleanalytics-141124034224-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Insights and marketing automation with sitecore 8 /slideshow/insights-and-marketing-automation-with-sitecore-8/41457134 insightsandmarketingautomationwithsitecore8-141112075629-conversion-gate02
This presentation, presented by Thomas Danniau on the Sitecore Inspiration Day of The Reference, includes all insights about marketing automation in Sitecore 8.0.]]>
This presentation, presented by Thomas Danniau on the Sitecore Inspiration Day of The Reference, includes all insights about marketing automation in Sitecore 8.0.]]> Wed, 12 Nov 2014 07:56:29 GMT /slideshow/insights-and-marketing-automation-with-sitecore-8/41457134 TheReference@slideshare.net(TheReference) Insights and marketing automation with sitecore 8 TheReference This presentation, presented by Thomas Danniau on the Sitecore Inspiration Day of The Reference, includes all insights about marketing automation in Sitecore 8.0. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/insightsandmarketingautomationwithsitecore8-141112075629-conversion-gate02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This presentation, presented by Thomas Danniau on the Sitecore Inspiration Day of The Reference, includes all insights about marketing automation in Sitecore 8.0.
Insights and marketing automation with sitecore 8 from The Reference
]]> 2367 2 https://cdn.slidesharecdn.com/ss_thumbnails/insightsandmarketingautomationwithsitecore8-141112075629-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Best of barcelona symposium experience /slideshow/best-of-barcelona-symposium-experience/41456808 bestofbarcelonasymposiumexperience-141112074945-conversion-gate01
This presentation, presented by Kris Verheire on the Sitecore Inspiration Day of The Reference, includes a lot of information about the new Sitecore 8.0 release.]]>
This presentation, presented by Kris Verheire on the Sitecore Inspiration Day of The Reference, includes a lot of information about the new Sitecore 8.0 release.]]> Wed, 12 Nov 2014 07:49:45 GMT /slideshow/best-of-barcelona-symposium-experience/41456808 TheReference@slideshare.net(TheReference) Best of barcelona symposium experience TheReference This presentation, presented by Kris Verheire on the Sitecore Inspiration Day of The Reference, includes a lot of information about the new Sitecore 8.0 release. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/bestofbarcelonasymposiumexperience-141112074945-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This presentation, presented by Kris Verheire on the Sitecore Inspiration Day of The Reference, includes a lot of information about the new Sitecore 8.0 release.
Best of barcelona symposium experience from The Reference
]]> 1101 2 https://cdn.slidesharecdn.com/ss_thumbnails/bestofbarcelonasymposiumexperience-141112074945-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Cross-device tracking with Google Analytics - Thomas Danniau @ gaucBE /TheReference/gauc-crossdevicetracking gauc-cross-device-tracking-140827041249-phpapp01
Once upon a time, we only used one PC to visit a website. After a while we were using several computers and browsers to visit the same websites. A few years ago we also started using smartphones and tablets to explore the www … We are still guessing and trying to get a grip on the customer journey between all these devices. But hooray! The time that we can measure, estimate and understand the cross device usage has arrived! Learn how to understand and setup cross device measurement. What did we learn from it and what are the benefits to understand the cross device behavior of your customers?]]>
Once upon a time, we only used one PC to visit a website. After a while we were using several computers and browsers to visit the same websites. A few years ago we also started using smartphones and tablets to explore the www … We are still guessing and trying to get a grip on the customer journey between all these devices. But hooray! The time that we can measure, estimate and understand the cross device usage has arrived! Learn how to understand and setup cross device measurement. What did we learn from it and what are the benefits to understand the cross device behavior of your customers?]]> Wed, 27 Aug 2014 04:12:49 GMT /TheReference/gauc-crossdevicetracking TheReference@slideshare.net(TheReference) Cross-device tracking with Google Analytics - Thomas Danniau @ gaucBE TheReference Once upon a time, we only used one PC to visit a website. After a while we were using several computers and browsers to visit the same websites. A few years ago we also started using smartphones and tablets to explore the www … We are still guessing and trying to get a grip on the customer journey between all these devices. But hooray! The time that we can measure, estimate and understand the cross device usage has arrived! Learn how to understand and setup cross device measurement. What did we learn from it and what are the benefits to understand the cross device behavior of your customers? <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/gauc-cross-device-tracking-140827041249-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Once upon a time, we only used one PC to visit a website. After a while we were using several computers and browsers to visit the same websites. A few years ago we also started using smartphones and tablets to explore the www … We are still guessing and trying to get a grip on the customer journey between all these devices. But hooray! The time that we can measure, estimate and understand the cross device usage has arrived! Learn how to understand and setup cross device measurement. What did we learn from it and what are the benefits to understand the cross device behavior of your customers?
Cross-device tracking with Google Analytics - Thomas Danniau @ gaucBE from The Reference
]]> 4275 2 https://cdn.slidesharecdn.com/ss_thumbnails/gauc-cross-device-tracking-140827041249-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 E commerce channels - Mathieu Van de Velde /slideshow/e-commerce-channels-mathieu-van-de-velde-36242150/36242150 e-commerceinspirationday-mvdv-140624081218-phpapp01
How are consumers coming to your e-commerce platform? Which other channels can you invest in? ]]>
How are consumers coming to your e-commerce platform? Which other channels can you invest in? ]]> Tue, 24 Jun 2014 08:12:18 GMT /slideshow/e-commerce-channels-mathieu-van-de-velde-36242150/36242150 TheReference@slideshare.net(TheReference) E commerce channels - Mathieu Van de Velde TheReference How are consumers coming to your e-commerce platform? Which other channels can you invest in? <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/e-commerceinspirationday-mvdv-140624081218-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> How are consumers coming to your e-commerce platform? Which other channels can you invest in?
E commerce channels - Mathieu Van de Velde from The Reference
]]> 781 2 https://cdn.slidesharecdn.com/ss_thumbnails/e-commerceinspirationday-mvdv-140624081218-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Multi channel mix - Daan Goor /slideshow/multi-channel-mix-daan-goor/36241828 3-inspirationday-multichannelmix-140624080308-phpapp02
Hoe stelt u de ideale channel mix samen? Hoe aligneert u kanalen met de inhoud en doelstelling van uw website? Aan de hand van een uitgekiend concept tonen we hoe u de beste keuze kan maken. Aan de hand van 3 cases (een school, een bank en een shop) helpen we u te bepalen welke kanalen u best op welke manier inzet voor mobile of desktop advertising.]]>
Hoe stelt u de ideale channel mix samen? Hoe aligneert u kanalen met de inhoud en doelstelling van uw website? Aan de hand van een uitgekiend concept tonen we hoe u de beste keuze kan maken. Aan de hand van 3 cases (een school, een bank en een shop) helpen we u te bepalen welke kanalen u best op welke manier inzet voor mobile of desktop advertising.]]> Tue, 24 Jun 2014 08:03:08 GMT /slideshow/multi-channel-mix-daan-goor/36241828 TheReference@slideshare.net(TheReference) Multi channel mix - Daan Goor TheReference Hoe stelt u de ideale channel mix samen? Hoe aligneert u kanalen met de inhoud en doelstelling van uw website? Aan de hand van een uitgekiend concept tonen we hoe u de beste keuze kan maken. Aan de hand van 3 cases (een school, een bank en een shop) helpen we u te bepalen welke kanalen u best op welke manier inzet voor mobile of desktop advertising. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/3-inspirationday-multichannelmix-140624080308-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Hoe stelt u de ideale channel mix samen? Hoe aligneert u kanalen met de inhoud en doelstelling van uw website? Aan de hand van een uitgekiend concept tonen we hoe u de beste keuze kan maken. Aan de hand van 3 cases (een school, een bank en een shop) helpen we u te bepalen welke kanalen u best op welke manier inzet voor mobile of desktop advertising.
Multi channel mix - Daan Goor from The Reference
]]> 641 2 https://cdn.slidesharecdn.com/ss_thumbnails/3-inspirationday-multichannelmix-140624080308-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 SURVEY: The digital marketing landscape in Belgium - The Reference /slideshow/survey-the-digital-marketing-landscape-in-belgium-2014-the-reference-en/32269224 digitalmarketinglandscapeinbelgium2014thereferenceen-140313074938-phpapp01
The Reference Digital Marketing Survey for Belgium: Has the Switch to digital happened? Belgian companies are increasingly diverting budgets from offline marketing to digital marketing. A two-yearly survey by The Reference reveals that the number of companies that spend over half of their total marketing budget on digital is rising rapidly, from 26% two years ago to 37% in 2013. More importantly maybe, although 65% of companies plan to raise their digital marketing budgets – exactly as much as 2 years ago – now 50% of companies also plan to lower their offline marketing budgets. Check out www.reference.be for full press release and other findings from the survey. Check out our slide set for graphs and highlights]]>
The Reference Digital Marketing Survey for Belgium: Has the Switch to digital happened? Belgian companies are increasingly diverting budgets from offline marketing to digital marketing. A two-yearly survey by The Reference reveals that the number of companies that spend over half of their total marketing budget on digital is rising rapidly, from 26% two years ago to 37% in 2013. More importantly maybe, although 65% of companies plan to raise their digital marketing budgets – exactly as much as 2 years ago – now 50% of companies also plan to lower their offline marketing budgets. Check out www.reference.be for full press release and other findings from the survey. Check out our slide set for graphs and highlights]]> Thu, 13 Mar 2014 07:49:38 GMT /slideshow/survey-the-digital-marketing-landscape-in-belgium-2014-the-reference-en/32269224 TheReference@slideshare.net(TheReference) SURVEY: The digital marketing landscape in Belgium - The Reference TheReference The Reference Digital Marketing Survey for Belgium: Has the Switch to digital happened? Belgian companies are increasingly diverting budgets from offline marketing to digital marketing. A two-yearly survey by The Reference reveals that the number of companies that spend over half of their total marketing budget on digital is rising rapidly, from 26% two years ago to 37% in 2013. More importantly maybe, although 65% of companies plan to raise their digital marketing budgets – exactly as much as 2 years ago – now 50% of companies also plan to lower their offline marketing budgets. Check out www.reference.be for full press release and other findings from the survey. Check out our slide set for graphs and highlights <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/digitalmarketinglandscapeinbelgium2014thereferenceen-140313074938-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The Reference Digital Marketing Survey for Belgium: Has the Switch to digital happened? Belgian companies are increasingly diverting budgets from offline marketing to digital marketing. A two-yearly survey by The Reference reveals that the number of companies that spend over half of their total marketing budget on digital is rising rapidly, from 26% two years ago to 37% in 2013. More importantly maybe, although 65% of companies plan to raise their digital marketing budgets – exactly as much as 2 years ago – now 50% of companies also plan to lower their offline marketing budgets. Check out www.reference.be for full press release and other findings from the survey. Check out our slide set for graphs and highlights
SURVEY: The digital marketing landscape in Belgium - The Reference from The Reference
]]> 3350 8 https://cdn.slidesharecdn.com/ss_thumbnails/digitalmarketinglandscapeinbelgium2014thereferenceen-140313074938-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Search University 2013 - Tips for your mobile SEO strategy /slideshow/search-university-2013-tips-for-your-mobile-seo-strategy/22469485 search-university-mobile-seo-tmuyllaert-130605000641-phpapp01
In a multi-screen world mobile search is on the rise: tips for your mobile SEO strategy. ]]>
In a multi-screen world mobile search is on the rise: tips for your mobile SEO strategy. ]]> Wed, 05 Jun 2013 00:06:41 GMT /slideshow/search-university-2013-tips-for-your-mobile-seo-strategy/22469485 TheReference@slideshare.net(TheReference) Search University 2013 - Tips for your mobile SEO strategy TheReference In a multi-screen world mobile search is on the rise: tips for your mobile SEO strategy. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/search-university-mobile-seo-tmuyllaert-130605000641-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> In a multi-screen world mobile search is on the rise: tips for your mobile SEO strategy.
Search University 2013 - Tips for your mobile SEO strategy from The Reference
]]> 1314 2 https://cdn.slidesharecdn.com/ss_thumbnails/search-university-mobile-seo-tmuyllaert-130605000641-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Dmf2013 Make money from crm /slideshow/dmf2013-makemoneyfrom-crm/16922727 dmf2013-makemoneyfromcrm-130304095414-phpapp02
How to make money from your crm: Presentation from the Digital Marketing Forum by The Reference expert Jeroen Bouserie (Data Driven Marketeer)]]>
How to make money from your crm: Presentation from the Digital Marketing Forum by The Reference expert Jeroen Bouserie (Data Driven Marketeer)]]> Mon, 04 Mar 2013 09:54:14 GMT /slideshow/dmf2013-makemoneyfrom-crm/16922727 TheReference@slideshare.net(TheReference) Dmf2013 Make money from crm TheReference How to make money from your crm: Presentation from the Digital Marketing Forum by The Reference expert Jeroen Bouserie (Data Driven Marketeer) <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/dmf2013-makemoneyfromcrm-130304095414-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> How to make money from your crm: Presentation from the Digital Marketing Forum by The Reference expert Jeroen Bouserie (Data Driven Marketeer)
Dmf2013 Make money from crm from The Reference
]]> 550 2 https://cdn.slidesharecdn.com/ss_thumbnails/dmf2013-makemoneyfromcrm-130304095414-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Reference data2012 e-CRM survey /slideshow/reference-data2012-ecrm-survey/15687197 referencedata2012e-crmsurvey-121218094113-phpapp02
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]]> Tue, 18 Dec 2012 09:41:13 GMT /slideshow/reference-data2012-ecrm-survey/15687197 TheReference@slideshare.net(TheReference) Reference data2012 e-CRM survey TheReference <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/referencedata2012e-crmsurvey-121218094113-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
Reference data2012 e-CRM survey from The Reference
]]> 2231 2 https://cdn.slidesharecdn.com/ss_thumbnails/referencedata2012e-crmsurvey-121218094113-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-TheReference-48x48.jpg?cb=1691078066 Founded in 1993, The Reference was the first Belgian Web Agency and a European pioneer. It has always united its marketing skills and technical expertise to deliver attractive and performing web projects. Today it is an established and leading full service interactive agency with 80+ people. In 2007 The Reference became part of the Emakina Group. This merger allowed the Reference to continue its growth and provide its customers a more complete offering. The Ghent based agency truly lives its adagio “it’s not a website, it’s your business”. This means that each and every project of The Reference focuses on how the internet can leverage its customers’ objectives. Our integrated appr www.reference.be https://cdn.slidesharecdn.com/ss_thumbnails/stima2015-customerexperiencedesignautosaved-151207111113-lva1-app6892-thumbnail.jpg?width=320&height=320&fit=bounds TheReference/stima-2015-customer-experience-design-stimace Stima 2015: Customer E... https://cdn.slidesharecdn.com/ss_thumbnails/df2015-acaseforcustomerexperiencedesign-151020145545-lva1-app6891-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/df2015-a-case-for-customer-experience-design/54173300 DF2015: A case for Cus... https://cdn.slidesharecdn.com/ss_thumbnails/slideshareteaser-customerexperiencedesign-frameworkforanewmarketingdiscipline-150907075736-lva1-app6892-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/customer-experience-design-52486643/52486643 Customer Experience De...