/ http://www.slideshare.net/images/logo.gif / ºÝºÝߣShare feed for ºÝºÝߣshows by User: ToddYoung3 https://cdn.slidesharecdn.com/profile-photo-ToddYoung3-48x48.jpg?cb=1661934233 • Division lead for implementation of ITW’s enterprise brand strategy, as well as assisting with company-wide (Fortune 155) brand management process. • Organized and implemented brand strategy focus. Brand guidelines written including the creation and implementation of: Brand positioning, statement, architecture, promise, international guidelines, and intercompany guidelines written and posted for consumer o Developed and initiated a brand extension strategy leveraging the brand equity of ITW, LPS sub-brands. • Regional team leader for a global, cross-functional market study group. o Initiated new marketplace focus based on marketing audit, consumer insights, SWOT analysis, comp... http://www.toddandcamille.blogspot.com