ºÝºÝߣshows by User: Trickyf / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: Trickyf / Thu, 24 May 2012 05:18:31 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: Trickyf The impact of Social Media on Marketing Strategy /slideshow/the-impact-of-social-media-on-marketing-strategy/13057418 theimpactofsocialmediaonmarketingstrategy-120524051831-phpapp01
Academics tell us that Marketing is in decline. At the same time, Social Media are having an enormous influence on not just Marketing but on the organisation itself. This academic document, a précis of a dissertation, explores the parlous state of Marketing and asks if Social Media can assist in revitalising Marketing. 8 managers in 7 top brands are interviewed in an attempt to explore the powerful conceptual framework developed. The conclusion finds some common ground between academia and practitioners but establishes a clear difference of view on the degree of Social Media’s impact on Marketing, Strategy and the Organisation.]]>
Academics tell us that Marketing is in decline. At the same time, Social Media are having an enormous influence on not just Marketing but on the organisation itself. This academic document, a précis of a dissertation, explores the parlous state of Marketing and asks if Social Media can assist in revitalising Marketing. 8 managers in 7 top brands are interviewed in an attempt to explore the powerful conceptual framework developed. The conclusion finds some common ground between academia and practitioners but establishes a clear difference of view on the degree of Social Media’s impact on Marketing, Strategy and the Organisation.]]> Thu, 24 May 2012 05:18:31 GMT /slideshow/the-impact-of-social-media-on-marketing-strategy/13057418 Trickyf@slideshare.net(Trickyf) The impact of Social Media on Marketing Strategy Trickyf Academics tell us that Marketing is in decline. At the same time, Social Media are having an enormous influence on not just Marketing but on the organisation itself. This academic document, a précis of a dissertation, explores the parlous state of Marketing and asks if Social Media can assist in revitalising Marketing. 8 managers in 7 top brands are interviewed in an attempt to explore the powerful conceptual framework developed. The conclusion finds some common ground between academia and practitioners but establishes a clear difference of view on the degree of Social Media’s impact on Marketing, Strategy and the Organisation. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/theimpactofsocialmediaonmarketingstrategy-120524051831-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Academics tell us that Marketing is in decline. At the same time, Social Media are having an enormous influence on not just Marketing but on the organisation itself. This academic document, a précis of a dissertation, explores the parlous state of Marketing and asks if Social Media can assist in revitalising Marketing. 8 managers in 7 top brands are interviewed in an attempt to explore the powerful conceptual framework developed. The conclusion finds some common ground between academia and practitioners but establishes a clear difference of view on the degree of Social Media’s impact on Marketing, Strategy and the Organisation.
The impact of Social Media on Marketing Strategy from New River Marketing
]]> 22726 40 https://cdn.slidesharecdn.com/ss_thumbnails/theimpactofsocialmediaonmarketingstrategy-120524051831-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-Trickyf-48x48.jpg?cb=1528811617 Marketing consultancy, copywriting, knowledge-sharing, thought-leadership and comment. www.newrivermarketing.co.uk