�ݺ�ߣshows by User: TripleLift

�ݺ�ߣshows by User: TripleLift / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: TripleLift / Tue, 05 May 2015 07:49:15 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: TripleLift The State of Native Advertising Disclosure: The Consumer View /TripleLift/the-state-of-native-advertising-disclosure-the-consumer-view triplelift-stateofdisclosure-150505074915-conversion-gate02
While marketers have essentially agreed to assume responsibility for providing transparency in order to maintain trust with the consumer, there are no definitive guidelines on what type of native advertising disclosure language they should be using. Depending on the advertiser or publisher, disclosure comes in many forms and can be as subtle as ‘Sponsored By’ to overtly direct like being labeled “Advertisement’. In the hopes of identifying the most effective disclosure labels that can be adopted industry-wide, TripleLift surveyed over 200 U.S. consumers and gauged their thoughts on the most effective and least popular forms of native ad disclosure.]]>
While marketers have essentially agreed to assume responsibility for providing transparency in order to maintain trust with the consumer, there are no definitive guidelines on what type of native advertising disclosure language they should be using. Depending on the advertiser or publisher, disclosure comes in many forms and can be as subtle as ‘Sponsored By’ to overtly direct like being labeled “Advertisement’. In the hopes of identifying the most effective disclosure labels that can be adopted industry-wide, TripleLift surveyed over 200 U.S. consumers and gauged their thoughts on the most effective and least popular forms of native ad disclosure.]]> Tue, 05 May 2015 07:49:15 GMT /TripleLift/the-state-of-native-advertising-disclosure-the-consumer-view TripleLift@slideshare.net(TripleLift) The State of Native Advertising Disclosure: The Consumer View TripleLift While marketers have essentially agreed to assume responsibility for providing transparency in order to maintain trust with the consumer, there are no definitive guidelines on what type of native advertising disclosure language they should be using. Depending on the advertiser or publisher, disclosure comes in many forms and can be as subtle as ‘Sponsored By’ to overtly direct like being labeled “Advertisement’. In the hopes of identifying the most effective disclosure labels that can be adopted industry-wide, TripleLift surveyed over 200 U.S. consumers and gauged their thoughts on the most effective and least popular forms of native ad disclosure. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/triplelift-stateofdisclosure-150505074915-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds" /> While marketers have essentially agreed to assume responsibility for providing transparency in order to maintain trust with the consumer, there are no definitive guidelines on what type of native advertising disclosure language they should be using. Depending on the advertiser or publisher, disclosure comes in many forms and can be as subtle as ‘Sponsored By’ to overtly direct like being labeled “Advertisement’. In the hopes of identifying the most effective disclosure labels that can be adopted industry-wide, TripleLift surveyed over 200 U.S. consumers and gauged their thoughts on the most effective and least popular forms of native ad disclosure.

The State of Native Advertising Disclosure: The Consumer View from TripleLift

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0 2015 State of Native Advertising - Trends and Best Practices /slideshow/2015-state-of-native-advertising/42577124 2015stateofnativeadvertising-141210132519-conversion-gate02
Native advertising is no longer a buzzword for a flashy new form of digital advertising. If recent revenue forecasts are correct, it looks like native advertising will become a sound investment. The 2015 State of Native Advertising provides a snapshot of marketing, advertising and consumer trends as it relates to the growth and use of native advertising in 2015 and beyond.]]>
Native advertising is no longer a buzzword for a flashy new form of digital advertising. If recent revenue forecasts are correct, it looks like native advertising will become a sound investment. The 2015 State of Native Advertising provides a snapshot of marketing, advertising and consumer trends as it relates to the growth and use of native advertising in 2015 and beyond.]]> Wed, 10 Dec 2014 13:25:18 GMT /slideshow/2015-state-of-native-advertising/42577124 TripleLift@slideshare.net(TripleLift) 2015 State of Native Advertising - Trends and Best Practices TripleLift Native advertising is no longer a buzzword for a flashy new form of digital advertising. If recent revenue forecasts are correct, it looks like native advertising will become a sound investment. The 2015 State of Native Advertising provides a snapshot of marketing, advertising and consumer trends as it relates to the growth and use of native advertising in 2015 and beyond. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2015stateofnativeadvertising-141210132519-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Native advertising is no longer a buzzword for a flashy new form of digital advertising. If recent revenue forecasts are correct, it looks like native advertising will become a sound investment. The 2015 State of Native Advertising provides a snapshot of marketing, advertising and consumer trends as it relates to the growth and use of native advertising in 2015 and beyond.

2015 State of Native Advertising - Trends and Best Practices from TripleLift

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0 2014 state of native survey results /slideshow/2014-state-of-native-survey-results/37965823 2014stateofnativesurveyresults-140813145214-phpapp02
Native Advertising. It's one of the biggest buzzwords in digital advertising. Despite there being no clear definition as to what constitutes native, marketers are buying into its appeal. But just how much do digital media planners and buyers leverage native for their clients? TripleLift teamed with The Industry Index by DMR to gauge the thoughts and opinions of the digital media community on the topic of native advertising. We surveyed 100 agency executives from around the country representing some of the biggest media buying agencies including Starcom MediaVest, MED, Carat, Mediacom, UM, Spark, Mindshare, among others. This is what they had to say about native.]]>
Native Advertising. It's one of the biggest buzzwords in digital advertising. Despite there being no clear definition as to what constitutes native, marketers are buying into its appeal. But just how much do digital media planners and buyers leverage native for their clients? TripleLift teamed with The Industry Index by DMR to gauge the thoughts and opinions of the digital media community on the topic of native advertising. We surveyed 100 agency executives from around the country representing some of the biggest media buying agencies including Starcom MediaVest, MED, Carat, Mediacom, UM, Spark, Mindshare, among others. This is what they had to say about native.]]> Wed, 13 Aug 2014 14:52:14 GMT /slideshow/2014-state-of-native-survey-results/37965823 TripleLift@slideshare.net(TripleLift) 2014 state of native survey results TripleLift Native Advertising. It's one of the biggest buzzwords in digital advertising. Despite there being no clear definition as to what constitutes native, marketers are buying into its appeal. But just how much do digital media planners and buyers leverage native for their clients? TripleLift teamed with The Industry Index by DMR to gauge the thoughts and opinions of the digital media community on the topic of native advertising. We surveyed 100 agency executives from around the country representing some of the biggest media buying agencies including Starcom MediaVest, MED, Carat, Mediacom, UM, Spark, Mindshare, among others. This is what they had to say about native. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2014stateofnativesurveyresults-140813145214-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Native Advertising. It's one of the biggest buzzwords in digital advertising. Despite there being no clear definition as to what constitutes native, marketers are buying into its appeal. But just how much do digital media planners and buyers leverage native for their clients? TripleLift teamed with The Industry Index by DMR to gauge the thoughts and opinions of the digital media community on the topic of native advertising. We surveyed 100 agency executives from around the country representing some of the biggest media buying agencies including Starcom MediaVest, MED, Carat, Mediacom, UM, Spark, Mindshare, among others. This is what they had to say about native.

2014 state of native survey results from TripleLift

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0 The Power of Visual Content /slideshow/the-power-of-visual-content-36115455/36115455 thepowerofvisualcontentinfographcopy-140620113127-phpapp01
From the beginning of time, images have been at the center of human interaction; it began with cavemen communicating through drawings in, well, caves – the Egyptians did it through symbols on walls, and after what seems like an eternity, advertisers have finally returned to embracing the power of images to tell brand stories. It’s no wonder why, in today’s fast paced society, an image can resonate with consumers on many different levels. Here’s a visual summary of the power of visual content. ]]>
From the beginning of time, images have been at the center of human interaction; it began with cavemen communicating through drawings in, well, caves – the Egyptians did it through symbols on walls, and after what seems like an eternity, advertisers have finally returned to embracing the power of images to tell brand stories. It’s no wonder why, in today’s fast paced society, an image can resonate with consumers on many different levels. Here’s a visual summary of the power of visual content. ]]> Fri, 20 Jun 2014 11:31:27 GMT /slideshow/the-power-of-visual-content-36115455/36115455 TripleLift@slideshare.net(TripleLift) The Power of Visual Content TripleLift From the beginning of time, images have been at the center of human interaction; it began with cavemen communicating through drawings in, well, caves – the Egyptians did it through symbols on walls, and after what seems like an eternity, advertisers have finally returned to embracing the power of images to tell brand stories. It’s no wonder why, in today’s fast paced society, an image can resonate with consumers on many different levels. Here’s a visual summary of the power of visual content. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/thepowerofvisualcontentinfographcopy-140620113127-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> From the beginning of time, images have been at the center of human interaction; it began with cavemen communicating through drawings in, well, caves – the Egyptians did it through symbols on walls, and after what seems like an eternity, advertisers have finally returned to embracing the power of images to tell brand stories. It’s no wonder why, in today’s fast paced society, an image can resonate with consumers on many different levels. Here’s a visual summary of the power of visual content.

The Power of Visual Content from TripleLift

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0 2014 Visual Marketing Summit - Keynote and Intro /TripleLift/2014-visual-marketing-summit-keynote-and-intro visualweb-140613085746-phpapp01
Everyday, publishers like Time Inc., Fox News, and the Weather Channel are systematically moving away from text-heavy layouts and leveraging big, beautiful imagery as the focus of their sites. As the Visual Web becomes the new standard, publishers are forgoing banners and seeking more integrated native advertising experiences. But are advertisers ready? The Industry Index by DMR, TripleLift, and a distinguished panel of industry thought leaders discussed the rise of the Visual Web and the role it’s playing in creating a more dynamic and flexible approach to digital marketing and native advertising. ]]>
Everyday, publishers like Time Inc., Fox News, and the Weather Channel are systematically moving away from text-heavy layouts and leveraging big, beautiful imagery as the focus of their sites. As the Visual Web becomes the new standard, publishers are forgoing banners and seeking more integrated native advertising experiences. But are advertisers ready? The Industry Index by DMR, TripleLift, and a distinguished panel of industry thought leaders discussed the rise of the Visual Web and the role it’s playing in creating a more dynamic and flexible approach to digital marketing and native advertising. ]]> Fri, 13 Jun 2014 08:57:46 GMT /TripleLift/2014-visual-marketing-summit-keynote-and-intro TripleLift@slideshare.net(TripleLift) 2014 Visual Marketing Summit - Keynote and Intro TripleLift Everyday, publishers like Time Inc., Fox News, and the Weather Channel are systematically moving away from text-heavy layouts and leveraging big, beautiful imagery as the focus of their sites. As the Visual Web becomes the new standard, publishers are forgoing banners and seeking more integrated native advertising experiences. But are advertisers ready? The Industry Index by DMR, TripleLift, and a distinguished panel of industry thought leaders discussed the rise of the Visual Web and the role it’s playing in creating a more dynamic and flexible approach to digital marketing and native advertising. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/visualweb-140613085746-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Everyday, publishers like Time Inc., Fox News, and the Weather Channel are systematically moving away from text-heavy layouts and leveraging big, beautiful imagery as the focus of their sites. As the Visual Web becomes the new standard, publishers are forgoing banners and seeking more integrated native advertising experiences. But are advertisers ready? The Industry Index by DMR, TripleLift, and a distinguished panel of industry thought leaders discussed the rise of the Visual Web and the role it’s playing in creating a more dynamic and flexible approach to digital marketing and native advertising.

2014 Visual Marketing Summit - Keynote and Intro from TripleLift

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0 Visual Marketing Summit Keynote Presentaton - Eye on the Visual Web /TripleLift/visual-marketing-summit-keynote-presentaton-eye-on-the-visual-web triplelift-arilewinenycbreakfastpresentationfinal-140604092433-phpapp01
The massive, technology-driven shift in communication is changing the way brands and consumers interact with one another, and has heralded the rise of the Visual Web. The Visual Web represents a shift from text-heavy websites to sites that feature images as the anchor for their content. With each new website redesign we see less text and more big, beautiful images – with templatized, feed-based layouts becoming the new design standard. In the last few months alone, media moguls like NBC News, A&E Networks, and The Weather Channel have all embraced the Visual Web. ]]>
The massive, technology-driven shift in communication is changing the way brands and consumers interact with one another, and has heralded the rise of the Visual Web. The Visual Web represents a shift from text-heavy websites to sites that feature images as the anchor for their content. With each new website redesign we see less text and more big, beautiful images – with templatized, feed-based layouts becoming the new design standard. In the last few months alone, media moguls like NBC News, A&E Networks, and The Weather Channel have all embraced the Visual Web. ]]> Wed, 04 Jun 2014 09:24:33 GMT /TripleLift/visual-marketing-summit-keynote-presentaton-eye-on-the-visual-web TripleLift@slideshare.net(TripleLift) Visual Marketing Summit Keynote Presentaton - Eye on the Visual Web TripleLift The massive, technology-driven shift in communication is changing the way brands and consumers interact with one another, and has heralded the rise of the Visual Web. The Visual Web represents a shift from text-heavy websites to sites that feature images as the anchor for their content. With each new website redesign we see less text and more big, beautiful images – with templatized, feed-based layouts becoming the new design standard. In the last few months alone, media moguls like NBC News, A&E Networks, and The Weather Channel have all embraced the Visual Web. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/triplelift-arilewinenycbreakfastpresentationfinal-140604092433-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> The massive, technology-driven shift in communication is changing the way brands and consumers interact with one another, and has heralded the rise of the Visual Web. The Visual Web represents a shift from text-heavy websites to sites that feature images as the anchor for their content. With each new website redesign we see less text and more big, beautiful images – with templatized, feed-based layouts becoming the new design standard. In the last few months alone, media moguls like NBC News, A&E Networks, and The Weather Channel have all embraced the Visual Web.

Visual Marketing Summit Keynote Presentaton - Eye on the Visual Web from TripleLift

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0 https://cdn.slidesharecdn.com/profile-photo-TripleLift-48x48.jpg?cb=1433167214 https://cdn.slidesharecdn.com/ss_thumbnails/triplelift-stateofdisclosure-150505074915-conversion-gate02-thumbnail.jpg?width=320&height=320&fit=bounds TripleLift/the-state-of-native-advertising-disclosure-the-consumer-view The State of Native Ad... https://cdn.slidesharecdn.com/ss_thumbnails/2015stateofnativeadvertising-141210132519-conversion-gate02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/2015-state-of-native-advertising/42577124 2015 State of Native A... https://cdn.slidesharecdn.com/ss_thumbnails/2014stateofnativesurveyresults-140813145214-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/2014-state-of-native-survey-results/37965823 2014 state of native s...