端端舝shows by User: TuncayTakn / http://www.slideshare.net/images/logo.gif 端端舝shows by User: TuncayTakn / Thu, 24 Feb 2022 14:14:48 GMT 端端舝Share feed for 端端舝shows by User: TuncayTakn Sosyal Medya Pazarlamas覺n覺n Marka Bilinirliliine Etkisi /slideshow/sosyal-medya-pazarlamasnn-marka-bilinirliliine-etkisi/251239996 sosyal-medya-pazarlamasinin-marka-bilinirliligine-etkisi-220224141448
Medya, genel olarak hedef kitleye iletilecek olan mesajlar覺n kodlan覺p al覺c覺ya ulat覺r覺ld覺覺 kanald覺r. Buradaki kodlamadan kas覺t ise medya organ覺na g繹re iletinin bi癟ime kavuturulmas覺d覺r. Medya yaz覺l覺 olabilecei gibi g繹rsel ve sesli de olabilmektedir. Bu ifadeden de anla覺laca覺 羹zere medya kavram覺 gazete, dergi, radyo televizyon gibi t羹m ara癟lar覺 kapsamaktad覺r. 2015 y覺l覺 itibariyle sosyal medya 癟ok h覺zl覺 b羹y羹m羹t羹r. Bu b羹y羹me ile birlikte, iletmelerin 羹r羹n ve hizmetlerinin tan覺t覺m ve sat覺覺n覺n yap覺labilecei yeni bir pazarlama kap覺s覺 a癟覺lm覺t覺r. Sosyal medyay覺 iletmeler, markalar, y繹neticiler, reklamc覺lar, blog yazarlar覺, bas覺n mensuplar覺, siyasiler ve akl覺m覺za gelen her kademeden insan aktif olarak kullanmaktad覺r. T羹keticisinin sosyal medyada var olduunu g繹ren marka ve iletmeler, 羹r羹n ve hizmetlerini, sosyal medya hesaplar覺n覺 kullanarak t羹keticisine ulat覺rmaktad覺r. Bu ekilde bi癟imlenen sosyal medya, markalar覺n iletiim arac覺 haline gelmitir. Yeni nesil web uygulamalar覺n覺n sunduu kullan覺c覺 kolayl覺覺 ve anl覺k iletiim ile elde edilen e zamanl覺 bilgi aktar覺m覺n覺n ger癟ekletirildii ve kullan覺c覺lar覺n i癟erik 羹retebildikleri dijital ortamlar, bireylerin tam olarak g羹ndelik yaamlar覺n覺n bir par癟as覺 haline gelmitir. Sosyal medya i癟eriin kolay oluturulmas覺, oluturulan i癟eriin kolay payla覺lmas覺, ilgi 癟ekici ve hedef kitle 羹zerinde etki yaratan i癟erikleri ayn覺 zamanda kullan覺c覺lar覺n da paylama imk璽n覺 olmas覺 ile pazarlama a癟覺s覺ndan bir velinimet olarak deerlendirilebilir.]]>
Medya, genel olarak hedef kitleye iletilecek olan mesajlar覺n kodlan覺p al覺c覺ya ulat覺r覺ld覺覺 kanald覺r. Buradaki kodlamadan kas覺t ise medya organ覺na g繹re iletinin bi癟ime kavuturulmas覺d覺r. Medya yaz覺l覺 olabilecei gibi g繹rsel ve sesli de olabilmektedir. Bu ifadeden de anla覺laca覺 羹zere medya kavram覺 gazete, dergi, radyo televizyon gibi t羹m ara癟lar覺 kapsamaktad覺r. 2015 y覺l覺 itibariyle sosyal medya 癟ok h覺zl覺 b羹y羹m羹t羹r. Bu b羹y羹me ile birlikte, iletmelerin 羹r羹n ve hizmetlerinin tan覺t覺m ve sat覺覺n覺n yap覺labilecei yeni bir pazarlama kap覺s覺 a癟覺lm覺t覺r. Sosyal medyay覺 iletmeler, markalar, y繹neticiler, reklamc覺lar, blog yazarlar覺, bas覺n mensuplar覺, siyasiler ve akl覺m覺za gelen her kademeden insan aktif olarak kullanmaktad覺r. T羹keticisinin sosyal medyada var olduunu g繹ren marka ve iletmeler, 羹r羹n ve hizmetlerini, sosyal medya hesaplar覺n覺 kullanarak t羹keticisine ulat覺rmaktad覺r. Bu ekilde bi癟imlenen sosyal medya, markalar覺n iletiim arac覺 haline gelmitir. Yeni nesil web uygulamalar覺n覺n sunduu kullan覺c覺 kolayl覺覺 ve anl覺k iletiim ile elde edilen e zamanl覺 bilgi aktar覺m覺n覺n ger癟ekletirildii ve kullan覺c覺lar覺n i癟erik 羹retebildikleri dijital ortamlar, bireylerin tam olarak g羹ndelik yaamlar覺n覺n bir par癟as覺 haline gelmitir. Sosyal medya i癟eriin kolay oluturulmas覺, oluturulan i癟eriin kolay payla覺lmas覺, ilgi 癟ekici ve hedef kitle 羹zerinde etki yaratan i癟erikleri ayn覺 zamanda kullan覺c覺lar覺n da paylama imk璽n覺 olmas覺 ile pazarlama a癟覺s覺ndan bir velinimet olarak deerlendirilebilir.]]> Thu, 24 Feb 2022 14:14:48 GMT /slideshow/sosyal-medya-pazarlamasnn-marka-bilinirliliine-etkisi/251239996 TuncayTakn@slideshare.net(TuncayTakn) Sosyal Medya Pazarlamas覺n覺n Marka Bilinirliliine Etkisi TuncayTakn Medya, genel olarak hedef kitleye iletilecek olan mesajlar覺n kodlan覺p al覺c覺ya ulat覺r覺ld覺覺 kanald覺r. Buradaki kodlamadan kas覺t ise medya organ覺na g繹re iletinin bi癟ime kavuturulmas覺d覺r. Medya yaz覺l覺 olabilecei gibi g繹rsel ve sesli de olabilmektedir. Bu ifadeden de anla覺laca覺 羹zere medya kavram覺 gazete, dergi, radyo televizyon gibi t羹m ara癟lar覺 kapsamaktad覺r. 2015 y覺l覺 itibariyle sosyal medya 癟ok h覺zl覺 b羹y羹m羹t羹r. Bu b羹y羹me ile birlikte, iletmelerin 羹r羹n ve hizmetlerinin tan覺t覺m ve sat覺覺n覺n yap覺labilecei yeni bir pazarlama kap覺s覺 a癟覺lm覺t覺r. Sosyal medyay覺 iletmeler, markalar, y繹neticiler, reklamc覺lar, blog yazarlar覺, bas覺n mensuplar覺, siyasiler ve akl覺m覺za gelen her kademeden insan aktif olarak kullanmaktad覺r. T羹keticisinin sosyal medyada var olduunu g繹ren marka ve iletmeler, 羹r羹n ve hizmetlerini, sosyal medya hesaplar覺n覺 kullanarak t羹keticisine ulat覺rmaktad覺r. Bu ekilde bi癟imlenen sosyal medya, markalar覺n iletiim arac覺 haline gelmitir. Yeni nesil web uygulamalar覺n覺n sunduu kullan覺c覺 kolayl覺覺 ve anl覺k iletiim ile elde edilen e zamanl覺 bilgi aktar覺m覺n覺n ger癟ekletirildii ve kullan覺c覺lar覺n i癟erik 羹retebildikleri dijital ortamlar, bireylerin tam olarak g羹ndelik yaamlar覺n覺n bir par癟as覺 haline gelmitir. Sosyal medya i癟eriin kolay oluturulmas覺, oluturulan i癟eriin kolay payla覺lmas覺, ilgi 癟ekici ve hedef kitle 羹zerinde etki yaratan i癟erikleri ayn覺 zamanda kullan覺c覺lar覺n da paylama imk璽n覺 olmas覺 ile pazarlama a癟覺s覺ndan bir velinimet olarak deerlendirilebilir. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/sosyal-medya-pazarlamasinin-marka-bilinirliligine-etkisi-220224141448-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Medya, genel olarak hedef kitleye iletilecek olan mesajlar覺n kodlan覺p al覺c覺ya ulat覺r覺ld覺覺 kanald覺r. Buradaki kodlamadan kas覺t ise medya organ覺na g繹re iletinin bi癟ime kavuturulmas覺d覺r. Medya yaz覺l覺 olabilecei gibi g繹rsel ve sesli de olabilmektedir. Bu ifadeden de anla覺laca覺 羹zere medya kavram覺 gazete, dergi, radyo televizyon gibi t羹m ara癟lar覺 kapsamaktad覺r. 2015 y覺l覺 itibariyle sosyal medya 癟ok h覺zl覺 b羹y羹m羹t羹r. Bu b羹y羹me ile birlikte, iletmelerin 羹r羹n ve hizmetlerinin tan覺t覺m ve sat覺覺n覺n yap覺labilecei yeni bir pazarlama kap覺s覺 a癟覺lm覺t覺r. Sosyal medyay覺 iletmeler, markalar, y繹neticiler, reklamc覺lar, blog yazarlar覺, bas覺n mensuplar覺, siyasiler ve akl覺m覺za gelen her kademeden insan aktif olarak kullanmaktad覺r. T羹keticisinin sosyal medyada var olduunu g繹ren marka ve iletmeler, 羹r羹n ve hizmetlerini, sosyal medya hesaplar覺n覺 kullanarak t羹keticisine ulat覺rmaktad覺r. Bu ekilde bi癟imlenen sosyal medya, markalar覺n iletiim arac覺 haline gelmitir. Yeni nesil web uygulamalar覺n覺n sunduu kullan覺c覺 kolayl覺覺 ve anl覺k iletiim ile elde edilen e zamanl覺 bilgi aktar覺m覺n覺n ger癟ekletirildii ve kullan覺c覺lar覺n i癟erik 羹retebildikleri dijital ortamlar, bireylerin tam olarak g羹ndelik yaamlar覺n覺n bir par癟as覺 haline gelmitir. Sosyal medya i癟eriin kolay oluturulmas覺, oluturulan i癟eriin kolay payla覺lmas覺, ilgi 癟ekici ve hedef kitle 羹zerinde etki yaratan i癟erikleri ayn覺 zamanda kullan覺c覺lar覺n da paylama imk璽n覺 olmas覺 ile pazarlama a癟覺s覺ndan bir velinimet olarak deerlendirilebilir.
Sosyal Medya Pazarlamas▋▋ Marka Bilinirlili畾ne Etkisi from Tuncay Ta畾▋
]]> 101 0 https://cdn.slidesharecdn.com/ss_thumbnails/sosyal-medya-pazarlamasinin-marka-bilinirliligine-etkisi-220224141448-thumbnail.jpg?width=120&height=120&fit=bounds document 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 The effect of social media on pre- and post purchasing behavior: Evidence from Turkey /slideshow/the-effect-of-social-media-on-pre-and-post-purchasing-behavior-evidence-from-turkey/251239945 tuncaytaknmakale-220224140152
The aim of this study is to determine the role and effect of social media in the purchasing behavior of consumers. The purchasing behavior is taken into analysis as pre and post purchasing. The data was gathered from university students who are intensive users of the Internet and social media that identified as the sample of the research. The sample was chosen by convenience sampling and 306 university students were reached. Descriptive method was used in the research and the scale was used in the framework of prepurchasing and post-purchasing behavior. The research findings show that the social media marketing strategies has a meaningful impact and that there is a meaningful but not strong relationship between the social media frequency of use and its effect on purchasing behavior. This means that the firms should try to understand the social media users reasons and expectations in social media and react according to their needs and taking care of userss expectations. ]]>
The aim of this study is to determine the role and effect of social media in the purchasing behavior of consumers. The purchasing behavior is taken into analysis as pre and post purchasing. The data was gathered from university students who are intensive users of the Internet and social media that identified as the sample of the research. The sample was chosen by convenience sampling and 306 university students were reached. Descriptive method was used in the research and the scale was used in the framework of prepurchasing and post-purchasing behavior. The research findings show that the social media marketing strategies has a meaningful impact and that there is a meaningful but not strong relationship between the social media frequency of use and its effect on purchasing behavior. This means that the firms should try to understand the social media users reasons and expectations in social media and react according to their needs and taking care of userss expectations. ]]> Thu, 24 Feb 2022 14:01:52 GMT /slideshow/the-effect-of-social-media-on-pre-and-post-purchasing-behavior-evidence-from-turkey/251239945 TuncayTakn@slideshare.net(TuncayTakn) The effect of social media on pre- and post purchasing behavior: Evidence from Turkey TuncayTakn The aim of this study is to determine the role and effect of social media in the purchasing behavior of consumers. The purchasing behavior is taken into analysis as pre and post purchasing. The data was gathered from university students who are intensive users of the Internet and social media that identified as the sample of the research. The sample was chosen by convenience sampling and 306 university students were reached. Descriptive method was used in the research and the scale was used in the framework of prepurchasing and post-purchasing behavior. The research findings show that the social media marketing strategies has a meaningful impact and that there is a meaningful but not strong relationship between the social media frequency of use and its effect on purchasing behavior. This means that the firms should try to understand the social media users reasons and expectations in social media and react according to their needs and taking care of userss expectations. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/tuncaytaknmakale-220224140152-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The aim of this study is to determine the role and effect of social media in the purchasing behavior of consumers. The purchasing behavior is taken into analysis as pre and post purchasing. The data was gathered from university students who are intensive users of the Internet and social media that identified as the sample of the research. The sample was chosen by convenience sampling and 306 university students were reached. Descriptive method was used in the research and the scale was used in the framework of prepurchasing and post-purchasing behavior. The research findings show that the social media marketing strategies has a meaningful impact and that there is a meaningful but not strong relationship between the social media frequency of use and its effect on purchasing behavior. This means that the firms should try to understand the social media users reasons and expectations in social media and react according to their needs and taking care of userss expectations.
The effect of social media on pre- and post purchasing behavior: Evidence from Turkey from Tuncay Ta畾▋
]]> 164 0 https://cdn.slidesharecdn.com/ss_thumbnails/tuncaytaknmakale-220224140152-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Ihracat T羹rleri /slideshow/ihracat-trleri/35669597 ihracattrleri-140609165640-phpapp02
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]]> Mon, 09 Jun 2014 16:56:40 GMT /slideshow/ihracat-trleri/35669597 TuncayTakn@slideshare.net(TuncayTakn) Ihracat T羹rleri TuncayTakn <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ihracattrleri-140609165640-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
Iracat T斟leri from Tuncay Ta畾▋
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]]> Mon, 09 Jun 2014 16:52:08 GMT /slideshow/sat-motivasyon-sunusu/35669462 TuncayTakn@slideshare.net(TuncayTakn) Sat覺 Motivasyon sunusu TuncayTakn <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/at-sunu-140609165208-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
Sat覺 Motivasyon sunusu from Tuncay Tak覺n
]]> 2953 3 https://cdn.slidesharecdn.com/ss_thumbnails/at-sunu-140609165208-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Globalleen D羹nyada Deien T羹ketici Davran覺lar覺 /slideshow/globalleen-dnyada-deien-tketici-davranlar/35669396 globalleendnyadadei-140609164927-phpapp02
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]]> Mon, 09 Jun 2014 16:49:27 GMT /slideshow/globalleen-dnyada-deien-tketici-davranlar/35669396 TuncayTakn@slideshare.net(TuncayTakn) Globalleen D羹nyada Deien T羹ketici Davran覺lar覺 TuncayTakn <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/globalleendnyadadei-140609164927-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
Globalle甇雉 D搖yada De畾甇雉 T搔etici DavranＵ畾ar from Tuncay Ta畾▋
]]> 2141 2 https://cdn.slidesharecdn.com/ss_thumbnails/globalleendnyadadei-140609164927-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Pazarlama semineri sunumu /slideshow/pazarlama-semineri-sunumu/35668997 pazarlamaseminerisunumu-140609163455-phpapp02
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]]> Mon, 09 Jun 2014 16:34:55 GMT /slideshow/pazarlama-semineri-sunumu/35668997 TuncayTakn@slideshare.net(TuncayTakn) Pazarlama semineri sunumu TuncayTakn <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/pazarlamaseminerisunumu-140609163455-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
Pazarlama semineri sunumu from Tuncay Ta畾▋
]]> 2382 5 https://cdn.slidesharecdn.com/ss_thumbnails/pazarlamaseminerisunumu-140609163455-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-TuncayTakn-48x48.jpg?cb=1645712855 http://tuncaytaskin.blogspot.com/ http://tuncaytaskin.wordpress.com/ tuncaytaskin.wordpress.com https://cdn.slidesharecdn.com/ss_thumbnails/sosyal-medya-pazarlamasinin-marka-bilinirliligine-etkisi-220224141448-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/sosyal-medya-pazarlamasnn-marka-bilinirliliine-etkisi/251239996 Sosyal Medya Pazarlama... https://cdn.slidesharecdn.com/ss_thumbnails/tuncaytaknmakale-220224140152-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/the-effect-of-social-media-on-pre-and-post-purchasing-behavior-evidence-from-turkey/251239945 The effect of social m... https://cdn.slidesharecdn.com/ss_thumbnails/ihracattrleri-140609165640-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/ihracat-trleri/35669597 Ihracat T羹rleri