/ http://www.slideshare.net/images/logo.gif / 際際滷Share feed for 際際滷shows by User: VUTRANHENRY https://cdn.slidesharecdn.com/profile-photo-VUTRANHENRY-48x48.jpg?cb=1523468659 Capturing genuine interest in marketing research, Vu has gained solid knowledge of Vietnamese consumers across different sectors, specifically including Food and Beverage, FMCGs, Banking and Finance, and Tobacco industries. His experience in Qualitative Research spans across: Definition (Segmentation, Positioning, Equity) Shopper (Path to purchase, pack development) Innovation (Concept development and fine-tuning) Discovery (Gap Identification, U&A, Consumer Understanding) Communication ( TV Ads, STBs, Below & Above the line marketing activities) Key accounts : Nestle, Nestle Professional, Philip Morris, etc. http://www.facebook.com/Henry.vutran