/ http://www.slideshare.net/images/logo.gif / ºÝºÝߣShare feed for ºÝºÝߣshows by User: VinceDacanay https://cdn.slidesharecdn.com/profile-photo-VinceDacanay-48x48.jpg?cb=1686151749 • Provided marketing analysis, customer segment analysis and A/B testing results on MyPoints Rewards Program’s 8 million member base and 5 billion emails per year. • Conducted BI Vendor selection using a detailed, weighted, custom scorecard based on business need, existing skill sets and true cost of ownership. • Improved Market Research bid productivity by implementing in-memory member feasibility analysis. • Architect OLAP database to enable faster, more consistent data analysis by removing abstractions and implementing consistent data definitions. • Designed and developed self service campaign analysis applications.