ºÝºÝߣshows by User: Waterfallmobile / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: Waterfallmobile / Tue, 29 Oct 2013 13:24:35 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: Waterfallmobile Social Action Mobile Marketing /slideshow/social-action-mobile-marketing/27702902 socialactionmobilemarketing-131029132435-phpapp02
Mobilizing a group of supporters requires more than communication. To effectively unite people around a common cause for social action, marketers face the task of creating a massive, engaged, online and offline community. Without numbers, the community’s voice lacks punch. Without engagement - both on the ground and the web - the community only thinks and talks about, rather than activating, change. To build, engage and support this community, marketers need to capture supporters anywhere and everywhere. Communication need to be immediate in order to take advantage of any political or societal developments. Location data remains vital in order to pinpoint concentrated groups of followers. Above all, social-action organizations need to transform supporters into advocates and activists empowered by each other. This webinar discusses how mobile addresses all of the above and enables development of an effective community with engaged constituents. Part of the Waterfall Industry Insights series. ]]>

Mobilizing a group of supporters requires more than communication. To effectively unite people around a common cause for social action, marketers face the task of creating a massive, engaged, online and offline community. Without numbers, the community’s voice lacks punch. Without engagement - both on the ground and the web - the community only thinks and talks about, rather than activating, change. To build, engage and support this community, marketers need to capture supporters anywhere and everywhere. Communication need to be immediate in order to take advantage of any political or societal developments. Location data remains vital in order to pinpoint concentrated groups of followers. Above all, social-action organizations need to transform supporters into advocates and activists empowered by each other. This webinar discusses how mobile addresses all of the above and enables development of an effective community with engaged constituents. Part of the Waterfall Industry Insights series. ]]>
Tue, 29 Oct 2013 13:24:35 GMT /slideshow/social-action-mobile-marketing/27702902 Waterfallmobile@slideshare.net(Waterfallmobile) Social Action Mobile Marketing Waterfallmobile Mobilizing a group of supporters requires more than communication. To effectively unite people around a common cause for social action, marketers face the task of creating a massive, engaged, online and offline community. Without numbers, the community’s voice lacks punch. Without engagement - both on the ground and the web - the community only thinks and talks about, rather than activating, change. To build, engage and support this community, marketers need to capture supporters anywhere and everywhere. Communication need to be immediate in order to take advantage of any political or societal developments. Location data remains vital in order to pinpoint concentrated groups of followers. Above all, social-action organizations need to transform supporters into advocates and activists empowered by each other. This webinar discusses how mobile addresses all of the above and enables development of an effective community with engaged constituents. Part of the Waterfall Industry Insights series. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/socialactionmobilemarketing-131029132435-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Mobilizing a group of supporters requires more than communication. To effectively unite people around a common cause for social action, marketers face the task of creating a massive, engaged, online and offline community. Without numbers, the community’s voice lacks punch. Without engagement - both on the ground and the web - the community only thinks and talks about, rather than activating, change. To build, engage and support this community, marketers need to capture supporters anywhere and everywhere. Communication need to be immediate in order to take advantage of any political or societal developments. Location data remains vital in order to pinpoint concentrated groups of followers. Above all, social-action organizations need to transform supporters into advocates and activists empowered by each other. This webinar discusses how mobile addresses all of the above and enables development of an effective community with engaged constituents. Part of the Waterfall Industry Insights series.
Social Action Mobile Marketing from Waterfall Mobile
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Waterfall Client Webinar: Information on the October 16 TCPA Rules Changes /Waterfallmobile/waterfall-client-webinar-information-on-the-october-16-tcpa-rules-changes-pdf waterfallclientwebinar-informationontheoctober16tcparuleschangespdf-131014164607-phpapp01
In addition to our earlier email, we wanted to provide a forum for Waterfall clients to ask questions about the October 16 changes to the Telephone Consumer Protection Act. This webinar is not mandatory, rather it's meant to be an open discussion for those who feel like such a forum would be beneficial. In the webinar, Waterfall CMO Matt Silk will: 1) Walk through the changes to the TCPA 2) Describe the current discussion and reaction from the mobile industry 3) Provide some insight into the options mobile marketers have at their disposal Note: this webinar is not, nor should it supplement, legal advice. We'd like to remind clients to personally consult an attorney for specific counsel about telemarketing legalities.]]>

In addition to our earlier email, we wanted to provide a forum for Waterfall clients to ask questions about the October 16 changes to the Telephone Consumer Protection Act. This webinar is not mandatory, rather it's meant to be an open discussion for those who feel like such a forum would be beneficial. In the webinar, Waterfall CMO Matt Silk will: 1) Walk through the changes to the TCPA 2) Describe the current discussion and reaction from the mobile industry 3) Provide some insight into the options mobile marketers have at their disposal Note: this webinar is not, nor should it supplement, legal advice. We'd like to remind clients to personally consult an attorney for specific counsel about telemarketing legalities.]]>
Mon, 14 Oct 2013 16:46:07 GMT /Waterfallmobile/waterfall-client-webinar-information-on-the-october-16-tcpa-rules-changes-pdf Waterfallmobile@slideshare.net(Waterfallmobile) Waterfall Client Webinar: Information on the October 16 TCPA Rules Changes Waterfallmobile In addition to our earlier email, we wanted to provide a forum for Waterfall clients to ask questions about the October 16 changes to the Telephone Consumer Protection Act. This webinar is not mandatory, rather it's meant to be an open discussion for those who feel like such a forum would be beneficial. In the webinar, Waterfall CMO Matt Silk will: 1) Walk through the changes to the TCPA 2) Describe the current discussion and reaction from the mobile industry 3) Provide some insight into the options mobile marketers have at their disposal Note: this webinar is not, nor should it supplement, legal advice. We'd like to remind clients to personally consult an attorney for specific counsel about telemarketing legalities. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/waterfallclientwebinar-informationontheoctober16tcparuleschangespdf-131014164607-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> In addition to our earlier email, we wanted to provide a forum for Waterfall clients to ask questions about the October 16 changes to the Telephone Consumer Protection Act. This webinar is not mandatory, rather it&#39;s meant to be an open discussion for those who feel like such a forum would be beneficial. In the webinar, Waterfall CMO Matt Silk will: 1) Walk through the changes to the TCPA 2) Describe the current discussion and reaction from the mobile industry 3) Provide some insight into the options mobile marketers have at their disposal Note: this webinar is not, nor should it supplement, legal advice. We&#39;d like to remind clients to personally consult an attorney for specific counsel about telemarketing legalities.
Waterfall Client Webinar: Information on the October 16 TCPA Rules Changes from Waterfall Mobile
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Activating 1 to-1 Customer Service Relationships with Mobile /slideshow/activating-1-to1-customer-service-relationships-with-mobile/25215195 activating1-to-1customerservicerelationshipswithmobile-130813133559-phpapp02
Organizations like the National Dating Abuse Helpline (NDAH) and DoSomething.org have found overwhelming success using mobile to connect with their constituents. This success stems from the fact that mobile establishes a direct, 1-to-1 connection with the end user, as opposed to a more impersonal, 1-to-many interaction. Brands and agencies should take note, as this same line of thinking applies to consumer-focused, customer service communication. Drawing on best practices from organizations like NDAH and DoSomething.org, for-profit corporations can learn to modernize customer service communication and retain lasting customer satisfaction. Viewers will walk away understanding what type of mobile communication produces 1-to-1 customer relationships, as well as the process for monetizing these best practices.]]>

Organizations like the National Dating Abuse Helpline (NDAH) and DoSomething.org have found overwhelming success using mobile to connect with their constituents. This success stems from the fact that mobile establishes a direct, 1-to-1 connection with the end user, as opposed to a more impersonal, 1-to-many interaction. Brands and agencies should take note, as this same line of thinking applies to consumer-focused, customer service communication. Drawing on best practices from organizations like NDAH and DoSomething.org, for-profit corporations can learn to modernize customer service communication and retain lasting customer satisfaction. Viewers will walk away understanding what type of mobile communication produces 1-to-1 customer relationships, as well as the process for monetizing these best practices.]]>
Tue, 13 Aug 2013 13:35:59 GMT /slideshow/activating-1-to1-customer-service-relationships-with-mobile/25215195 Waterfallmobile@slideshare.net(Waterfallmobile) Activating 1 to-1 Customer Service Relationships with Mobile Waterfallmobile Organizations like the National Dating Abuse Helpline (NDAH) and DoSomething.org have found overwhelming success using mobile to connect with their constituents. This success stems from the fact that mobile establishes a direct, 1-to-1 connection with the end user, as opposed to a more impersonal, 1-to-many interaction. Brands and agencies should take note, as this same line of thinking applies to consumer-focused, customer service communication. Drawing on best practices from organizations like NDAH and DoSomething.org, for-profit corporations can learn to modernize customer service communication and retain lasting customer satisfaction. Viewers will walk away understanding what type of mobile communication produces 1-to-1 customer relationships, as well as the process for monetizing these best practices. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/activating1-to-1customerservicerelationshipswithmobile-130813133559-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Organizations like the National Dating Abuse Helpline (NDAH) and DoSomething.org have found overwhelming success using mobile to connect with their constituents. This success stems from the fact that mobile establishes a direct, 1-to-1 connection with the end user, as opposed to a more impersonal, 1-to-many interaction. Brands and agencies should take note, as this same line of thinking applies to consumer-focused, customer service communication. Drawing on best practices from organizations like NDAH and DoSomething.org, for-profit corporations can learn to modernize customer service communication and retain lasting customer satisfaction. Viewers will walk away understanding what type of mobile communication produces 1-to-1 customer relationships, as well as the process for monetizing these best practices.
Activating 1 to-1 Customer Service Relationships with Mobile from Waterfall Mobile
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Mobile's Data Game: How to Play by the Rules and Win /slideshow/mobiles-data-game-how-to-play-by-the-rules-and-win/24154087 mobilesdatagame-howtoplaybytherulesandwin-130711161201-phpapp01
Unlocking the power of mobile messaging presents companies with a worthwhile challenge. The mobile channels – SMS, IVR, Push, Twitter, Facebook, Passbook – return significantly more value when integrated across Marketing, Sales, Communications, Support and Operations. Seamlessly developing this requisite integration, however, requires the tactical coordination of ESPs, CRMs, traditional agencies, specialist agencies and specialist technology companies. Though developing a roadmap can feel overwhelming, to those companies that do succeed go the spoils: true cross-channel interactivity, the holy grail of mobile marketing and an imposing competitive advantage in a now-mobile world. The secret to success? Viewing mobile not as a communication strategy, but as a data strategy. Join us in this webinar as Matt Silk, CMO of Waterfall Mobile, reveals the optimal tactics for developing mobile to build relationships. Attendees will walk away with a clear understanding of what cross-channel mobile messaging actually means, as well as the required steps to get there. ]]>

Unlocking the power of mobile messaging presents companies with a worthwhile challenge. The mobile channels – SMS, IVR, Push, Twitter, Facebook, Passbook – return significantly more value when integrated across Marketing, Sales, Communications, Support and Operations. Seamlessly developing this requisite integration, however, requires the tactical coordination of ESPs, CRMs, traditional agencies, specialist agencies and specialist technology companies. Though developing a roadmap can feel overwhelming, to those companies that do succeed go the spoils: true cross-channel interactivity, the holy grail of mobile marketing and an imposing competitive advantage in a now-mobile world. The secret to success? Viewing mobile not as a communication strategy, but as a data strategy. Join us in this webinar as Matt Silk, CMO of Waterfall Mobile, reveals the optimal tactics for developing mobile to build relationships. Attendees will walk away with a clear understanding of what cross-channel mobile messaging actually means, as well as the required steps to get there. ]]>
Thu, 11 Jul 2013 16:12:01 GMT /slideshow/mobiles-data-game-how-to-play-by-the-rules-and-win/24154087 Waterfallmobile@slideshare.net(Waterfallmobile) Mobile's Data Game: How to Play by the Rules and Win Waterfallmobile Unlocking the power of mobile messaging presents companies with a worthwhile challenge. The mobile channels – SMS, IVR, Push, Twitter, Facebook, Passbook – return significantly more value when integrated across Marketing, Sales, Communications, Support and Operations. Seamlessly developing this requisite integration, however, requires the tactical coordination of ESPs, CRMs, traditional agencies, specialist agencies and specialist technology companies. Though developing a roadmap can feel overwhelming, to those companies that do succeed go the spoils: true cross-channel interactivity, the holy grail of mobile marketing and an imposing competitive advantage in a now-mobile world. The secret to success? Viewing mobile not as a communication strategy, but as a data strategy. Join us in this webinar as Matt Silk, CMO of Waterfall Mobile, reveals the optimal tactics for developing mobile to build relationships. Attendees will walk away with a clear understanding of what cross-channel mobile messaging actually means, as well as the required steps to get there. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/mobilesdatagame-howtoplaybytherulesandwin-130711161201-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Unlocking the power of mobile messaging presents companies with a worthwhile challenge. The mobile channels – SMS, IVR, Push, Twitter, Facebook, Passbook – return significantly more value when integrated across Marketing, Sales, Communications, Support and Operations. Seamlessly developing this requisite integration, however, requires the tactical coordination of ESPs, CRMs, traditional agencies, specialist agencies and specialist technology companies. Though developing a roadmap can feel overwhelming, to those companies that do succeed go the spoils: true cross-channel interactivity, the holy grail of mobile marketing and an imposing competitive advantage in a now-mobile world. The secret to success? Viewing mobile not as a communication strategy, but as a data strategy. Join us in this webinar as Matt Silk, CMO of Waterfall Mobile, reveals the optimal tactics for developing mobile to build relationships. Attendees will walk away with a clear understanding of what cross-channel mobile messaging actually means, as well as the required steps to get there.
Mobile's Data Game: How to Play by the Rules and Win from Waterfall Mobile
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7 Killer Tactics to Catapult a Mobile Marketing Strategy /Waterfallmobile/7-killer-tactics-to-catapult-a-mobile-marketing-strategy 7killertacticstocatapultamobilemarketingstrategy-130524141242-phpapp02
A mobile marketing strategy is just that – unless, of course, you've got some specific tactics to enhance mobile creativity, tracking and success. But how do these tactics play out in the real world? How can marketers apply them within their own business? Find the answer to all these questions (and more) in the latest webinar from Waterfall Mobile: 7 Killer Tactics To Catapult Your Mobile Marketing Strategy. From the Getting It Right In Mobile series. ]]>

A mobile marketing strategy is just that – unless, of course, you've got some specific tactics to enhance mobile creativity, tracking and success. But how do these tactics play out in the real world? How can marketers apply them within their own business? Find the answer to all these questions (and more) in the latest webinar from Waterfall Mobile: 7 Killer Tactics To Catapult Your Mobile Marketing Strategy. From the Getting It Right In Mobile series. ]]>
Fri, 24 May 2013 14:12:42 GMT /Waterfallmobile/7-killer-tactics-to-catapult-a-mobile-marketing-strategy Waterfallmobile@slideshare.net(Waterfallmobile) 7 Killer Tactics to Catapult a Mobile Marketing Strategy Waterfallmobile A mobile marketing strategy is just that – unless, of course, you've got some specific tactics to enhance mobile creativity, tracking and success. But how do these tactics play out in the real world? How can marketers apply them within their own business? Find the answer to all these questions (and more) in the latest webinar from Waterfall Mobile: 7 Killer Tactics To Catapult Your Mobile Marketing Strategy. From the Getting It Right In Mobile series. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/7killertacticstocatapultamobilemarketingstrategy-130524141242-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> A mobile marketing strategy is just that – unless, of course, you&#39;ve got some specific tactics to enhance mobile creativity, tracking and success. But how do these tactics play out in the real world? How can marketers apply them within their own business? Find the answer to all these questions (and more) in the latest webinar from Waterfall Mobile: 7 Killer Tactics To Catapult Your Mobile Marketing Strategy. From the Getting It Right In Mobile series.
7 Killer Tactics to Catapult a Mobile Marketing Strategy from Waterfall Mobile
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Personalizing Mobile Interaction To Create Lasting Customer Loyalty /slideshow/personalizing-mobile-interaction-to-create-lasting-customer-loyalty/17432017 personalizingmobileinteractiontocreatelastingcustomerloyalty-130320195655-phpapp01
Experience, loyalty, satisfaction, engagement. No matter the goal, marketers are responsible for creating compelling experiences that keep customers coming back. Whether the first line of communication occurs via phone or SMS, marketers must use these channels to create personalization and engagement in order to drive ongoing interaction with their customer base. This joint webinar, brought to you by Angel and Waterfall Mobile, analyzes how to make mobile interaction more compelling. As with every webinar from the Getting It Right In Mobile series, the webinar examines best practices, analyzes relevant case studies and presents actionable next steps to launch a mobile marketing strategy to the next level. ]]>

Experience, loyalty, satisfaction, engagement. No matter the goal, marketers are responsible for creating compelling experiences that keep customers coming back. Whether the first line of communication occurs via phone or SMS, marketers must use these channels to create personalization and engagement in order to drive ongoing interaction with their customer base. This joint webinar, brought to you by Angel and Waterfall Mobile, analyzes how to make mobile interaction more compelling. As with every webinar from the Getting It Right In Mobile series, the webinar examines best practices, analyzes relevant case studies and presents actionable next steps to launch a mobile marketing strategy to the next level. ]]>
Wed, 20 Mar 2013 19:56:55 GMT /slideshow/personalizing-mobile-interaction-to-create-lasting-customer-loyalty/17432017 Waterfallmobile@slideshare.net(Waterfallmobile) Personalizing Mobile Interaction To Create Lasting Customer Loyalty Waterfallmobile Experience, loyalty, satisfaction, engagement. No matter the goal, marketers are responsible for creating compelling experiences that keep customers coming back. Whether the first line of communication occurs via phone or SMS, marketers must use these channels to create personalization and engagement in order to drive ongoing interaction with their customer base. This joint webinar, brought to you by Angel and Waterfall Mobile, analyzes how to make mobile interaction more compelling. As with every webinar from the Getting It Right In Mobile series, the webinar examines best practices, analyzes relevant case studies and presents actionable next steps to launch a mobile marketing strategy to the next level. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/personalizingmobileinteractiontocreatelastingcustomerloyalty-130320195655-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Experience, loyalty, satisfaction, engagement. No matter the goal, marketers are responsible for creating compelling experiences that keep customers coming back. Whether the first line of communication occurs via phone or SMS, marketers must use these channels to create personalization and engagement in order to drive ongoing interaction with their customer base. This joint webinar, brought to you by Angel and Waterfall Mobile, analyzes how to make mobile interaction more compelling. As with every webinar from the Getting It Right In Mobile series, the webinar examines best practices, analyzes relevant case studies and presents actionable next steps to launch a mobile marketing strategy to the next level.
Personalizing Mobile Interaction To Create Lasting Customer Loyalty from Waterfall Mobile
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Passbook Webinar /slideshow/passbook-webinar/17012662 passbook-webinar-by-waterfall-mobile-130307121516-phpapp02
Passbook. It tracks. It organizes. It reminds. It has everyone from marketers to retailers and event organizers really excited. This webinar discusses exactly how Apple's iOS Passbook factors in to an effective cross-channel mobile marketing strategy. It covers case studies, best practices and actionable next steps to help your business reach the next level. From Waterfall's Getting It Right In Mobile webinar series.]]>

Passbook. It tracks. It organizes. It reminds. It has everyone from marketers to retailers and event organizers really excited. This webinar discusses exactly how Apple's iOS Passbook factors in to an effective cross-channel mobile marketing strategy. It covers case studies, best practices and actionable next steps to help your business reach the next level. From Waterfall's Getting It Right In Mobile webinar series.]]>
Thu, 07 Mar 2013 12:15:16 GMT /slideshow/passbook-webinar/17012662 Waterfallmobile@slideshare.net(Waterfallmobile) Passbook Webinar Waterfallmobile Passbook. It tracks. It organizes. It reminds. It has everyone from marketers to retailers and event organizers really excited. This webinar discusses exactly how Apple's iOS Passbook factors in to an effective cross-channel mobile marketing strategy. It covers case studies, best practices and actionable next steps to help your business reach the next level. From Waterfall's Getting It Right In Mobile webinar series. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/passbook-webinar-by-waterfall-mobile-130307121516-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Passbook. It tracks. It organizes. It reminds. It has everyone from marketers to retailers and event organizers really excited. This webinar discusses exactly how Apple&#39;s iOS Passbook factors in to an effective cross-channel mobile marketing strategy. It covers case studies, best practices and actionable next steps to help your business reach the next level. From Waterfall&#39;s Getting It Right In Mobile webinar series.
Passbook Webinar from Waterfall Mobile
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SMS For Email Service Providers Webinar /slideshow/sms-for-email-service-providers-webinar/14336455 smsforemailserviceproviderswebinar-120918154345-phpapp02
The competitive landscape for Email Service Providers (ESPs) has undergone significant change. Sure – marketers more than ever understand the need to invest with an ESP, as tools to boost email communication, targeting and tracking have become essential. However, with 90%+ of the U.S. owning cell phones and 90%+ of cell phone owners keeping their mobile within arms' reach 24/7, the digital world has shifted off of people's desktops and into their pockets. Moreover, email's non-optimal open and time-to-open rates make it ineffective for two-way and time sensitive communication – both hallmark qualities of mobile communication. That's what makes integrating SMS mobile messaging so powerful for ESPs. SMS complements email elegantly, providing a direct, interactive and immediate pipeline to consumers. Plus, SMS and email strategy are similar, given the importance of developing a subscriber list mapped to various segmentation data. During this webinar, we analyzed SMS integration for ESPs, putting specific focus on the keys to be successful.]]>

The competitive landscape for Email Service Providers (ESPs) has undergone significant change. Sure – marketers more than ever understand the need to invest with an ESP, as tools to boost email communication, targeting and tracking have become essential. However, with 90%+ of the U.S. owning cell phones and 90%+ of cell phone owners keeping their mobile within arms' reach 24/7, the digital world has shifted off of people's desktops and into their pockets. Moreover, email's non-optimal open and time-to-open rates make it ineffective for two-way and time sensitive communication – both hallmark qualities of mobile communication. That's what makes integrating SMS mobile messaging so powerful for ESPs. SMS complements email elegantly, providing a direct, interactive and immediate pipeline to consumers. Plus, SMS and email strategy are similar, given the importance of developing a subscriber list mapped to various segmentation data. During this webinar, we analyzed SMS integration for ESPs, putting specific focus on the keys to be successful.]]>
Tue, 18 Sep 2012 15:43:44 GMT /slideshow/sms-for-email-service-providers-webinar/14336455 Waterfallmobile@slideshare.net(Waterfallmobile) SMS For Email Service Providers Webinar Waterfallmobile The competitive landscape for Email Service Providers (ESPs) has undergone significant change. Sure – marketers more than ever understand the need to invest with an ESP, as tools to boost email communication, targeting and tracking have become essential. However, with 90%+ of the U.S. owning cell phones and 90%+ of cell phone owners keeping their mobile within arms' reach 24/7, the digital world has shifted off of people's desktops and into their pockets. Moreover, email's non-optimal open and time-to-open rates make it ineffective for two-way and time sensitive communication – both hallmark qualities of mobile communication. That's what makes integrating SMS mobile messaging so powerful for ESPs. SMS complements email elegantly, providing a direct, interactive and immediate pipeline to consumers. Plus, SMS and email strategy are similar, given the importance of developing a subscriber list mapped to various segmentation data. During this webinar, we analyzed SMS integration for ESPs, putting specific focus on the keys to be successful. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/smsforemailserviceproviderswebinar-120918154345-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The competitive landscape for Email Service Providers (ESPs) has undergone significant change. Sure – marketers more than ever understand the need to invest with an ESP, as tools to boost email communication, targeting and tracking have become essential. However, with 90%+ of the U.S. owning cell phones and 90%+ of cell phone owners keeping their mobile within arms&#39; reach 24/7, the digital world has shifted off of people&#39;s desktops and into their pockets. Moreover, email&#39;s non-optimal open and time-to-open rates make it ineffective for two-way and time sensitive communication – both hallmark qualities of mobile communication. That&#39;s what makes integrating SMS mobile messaging so powerful for ESPs. SMS complements email elegantly, providing a direct, interactive and immediate pipeline to consumers. Plus, SMS and email strategy are similar, given the importance of developing a subscriber list mapped to various segmentation data. During this webinar, we analyzed SMS integration for ESPs, putting specific focus on the keys to be successful.
SMS For Email Service Providers Webinar from Waterfall Mobile
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Retail Mobile Marketing Webinar /slideshow/retail-mobile-marketing-webinar/13767566 retailmobilemarketingwebinar-120726135916-phpapp01
When it comes to planning a retail mobile marketing program, the good news is the bad news: there's practically an unlimited number of ways retailers can use mobile to augment their customer communication strategy. "Good" because limitless possibility means well thought out and executed strategies will return significant value. "Bad" because settling on a starting point can be difficult. This webinar discusses exactly how to differentiate "good" from "bad" and reveals what it takes for retail mobile marketers to be successful. As with all webinars from the Waterfall Industry Insights series, the presentation includes an analysis of stats, case studies, and actionable next steps for effective implementation. ]]>

When it comes to planning a retail mobile marketing program, the good news is the bad news: there's practically an unlimited number of ways retailers can use mobile to augment their customer communication strategy. "Good" because limitless possibility means well thought out and executed strategies will return significant value. "Bad" because settling on a starting point can be difficult. This webinar discusses exactly how to differentiate "good" from "bad" and reveals what it takes for retail mobile marketers to be successful. As with all webinars from the Waterfall Industry Insights series, the presentation includes an analysis of stats, case studies, and actionable next steps for effective implementation. ]]>
Thu, 26 Jul 2012 13:59:13 GMT /slideshow/retail-mobile-marketing-webinar/13767566 Waterfallmobile@slideshare.net(Waterfallmobile) Retail Mobile Marketing Webinar Waterfallmobile When it comes to planning a retail mobile marketing program, the good news is the bad news: there's practically an unlimited number of ways retailers can use mobile to augment their customer communication strategy. "Good" because limitless possibility means well thought out and executed strategies will return significant value. "Bad" because settling on a starting point can be difficult. This webinar discusses exactly how to differentiate "good" from "bad" and reveals what it takes for retail mobile marketers to be successful. As with all webinars from the Waterfall Industry Insights series, the presentation includes an analysis of stats, case studies, and actionable next steps for effective implementation. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/retailmobilemarketingwebinar-120726135916-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> When it comes to planning a retail mobile marketing program, the good news is the bad news: there&#39;s practically an unlimited number of ways retailers can use mobile to augment their customer communication strategy. &quot;Good&quot; because limitless possibility means well thought out and executed strategies will return significant value. &quot;Bad&quot; because settling on a starting point can be difficult. This webinar discusses exactly how to differentiate &quot;good&quot; from &quot;bad&quot; and reveals what it takes for retail mobile marketers to be successful. As with all webinars from the Waterfall Industry Insights series, the presentation includes an analysis of stats, case studies, and actionable next steps for effective implementation.
Retail Mobile Marketing Webinar from Waterfall Mobile
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5 Strategies For Effectively Integrating SMS, IVR and Social /slideshow/5-strategies-for-effectively-integrating-sms-ivr-and-social/12976442 5strategiesforeffectivelyintegratingsmsivrandsocial-120517183822-phpapp01
Waterfall Mobile and Angel's presentation of the top strategies for effective cross-channel integration of SMS, IVR and social. Gain a clear understanding how: - SMS text messaging services can integrate into IVR systems to form a key facet of businesses' customer care strategy - Business intelligence, customer analytics and reporting can help deliver better customer engagement]]>

Waterfall Mobile and Angel's presentation of the top strategies for effective cross-channel integration of SMS, IVR and social. Gain a clear understanding how: - SMS text messaging services can integrate into IVR systems to form a key facet of businesses' customer care strategy - Business intelligence, customer analytics and reporting can help deliver better customer engagement]]>
Thu, 17 May 2012 18:38:21 GMT /slideshow/5-strategies-for-effectively-integrating-sms-ivr-and-social/12976442 Waterfallmobile@slideshare.net(Waterfallmobile) 5 Strategies For Effectively Integrating SMS, IVR and Social Waterfallmobile Waterfall Mobile and Angel's presentation of the top strategies for effective cross-channel integration of SMS, IVR and social. Gain a clear understanding how: - SMS text messaging services can integrate into IVR systems to form a key facet of businesses' customer care strategy - Business intelligence, customer analytics and reporting can help deliver better customer engagement <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/5strategiesforeffectivelyintegratingsmsivrandsocial-120517183822-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Waterfall Mobile and Angel&#39;s presentation of the top strategies for effective cross-channel integration of SMS, IVR and social. Gain a clear understanding how: - SMS text messaging services can integrate into IVR systems to form a key facet of businesses&#39; customer care strategy - Business intelligence, customer analytics and reporting can help deliver better customer engagement
5 Strategies For Effectively Integrating SMS, IVR and Social from Waterfall Mobile
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Integrating SMS Into Your Cross-Channel Messaging Strategy /slideshow/integrating-sms-into-your-cross-channel-messaging-strategy/12976424 integratingsmsintoyourcross-channelmessagingstrategy-120517183524-phpapp01
Waterfall Mobile and Bronto present an insider's perspective about the current state of mobile marketing, where the industry is headed, and what you can do now to stay ahead of the curve. Learn rich insights and clear takeaways that you can integrate right away to augment your communications strategy, including: - Best practices and examples of effective SMS integration with email - Required standards for successful testing of integrated SMS]]>

Waterfall Mobile and Bronto present an insider's perspective about the current state of mobile marketing, where the industry is headed, and what you can do now to stay ahead of the curve. Learn rich insights and clear takeaways that you can integrate right away to augment your communications strategy, including: - Best practices and examples of effective SMS integration with email - Required standards for successful testing of integrated SMS]]>
Thu, 17 May 2012 18:35:22 GMT /slideshow/integrating-sms-into-your-cross-channel-messaging-strategy/12976424 Waterfallmobile@slideshare.net(Waterfallmobile) Integrating SMS Into Your Cross-Channel Messaging Strategy Waterfallmobile Waterfall Mobile and Bronto present an insider's perspective about the current state of mobile marketing, where the industry is headed, and what you can do now to stay ahead of the curve. Learn rich insights and clear takeaways that you can integrate right away to augment your communications strategy, including: - Best practices and examples of effective SMS integration with email - Required standards for successful testing of integrated SMS <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/integratingsmsintoyourcross-channelmessagingstrategy-120517183524-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Waterfall Mobile and Bronto present an insider&#39;s perspective about the current state of mobile marketing, where the industry is headed, and what you can do now to stay ahead of the curve. Learn rich insights and clear takeaways that you can integrate right away to augment your communications strategy, including: - Best practices and examples of effective SMS integration with email - Required standards for successful testing of integrated SMS
Integrating SMS Into Your Cross-Channel Messaging Strategy from Waterfall Mobile
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Retail Mobile Marketing Lookbook /slideshow/retail-mobile-marketing-lookbook/12788993 retailmobilemarketinglookbook-120503122416-phpapp01
The Waterfall Quick6 LookBook provides an insider’s perspective into how mobile fits into a retail communication strategy so that companies can execute successfully.]]>

The Waterfall Quick6 LookBook provides an insider’s perspective into how mobile fits into a retail communication strategy so that companies can execute successfully.]]>
Thu, 03 May 2012 12:24:15 GMT /slideshow/retail-mobile-marketing-lookbook/12788993 Waterfallmobile@slideshare.net(Waterfallmobile) Retail Mobile Marketing Lookbook Waterfallmobile The Waterfall Quick6 LookBook provides an insider’s perspective into how mobile fits into a retail communication strategy so that companies can execute successfully. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/retailmobilemarketinglookbook-120503122416-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The Waterfall Quick6 LookBook provides an insider’s perspective into how mobile fits into a retail communication strategy so that companies can execute successfully.
Retail Mobile Marketing Lookbook from Waterfall Mobile
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How To Make An Excellent SMS Call To Action /slideshow/how-tomakeanexcellentsmscalltoaction/12775548 how-to-make-an-excellent-sms-call-to-action-120502124414-phpapp02
Have you ever wondered how to create the perfect SMS marketing call to action? This webinar covers everything you need to know - from compliance, to incentives, design and metadata collection for ROI. From the Getting It Right in mobile webinar series.]]>

Have you ever wondered how to create the perfect SMS marketing call to action? This webinar covers everything you need to know - from compliance, to incentives, design and metadata collection for ROI. From the Getting It Right in mobile webinar series.]]>
Wed, 02 May 2012 12:44:13 GMT /slideshow/how-tomakeanexcellentsmscalltoaction/12775548 Waterfallmobile@slideshare.net(Waterfallmobile) How To Make An Excellent SMS Call To Action Waterfallmobile Have you ever wondered how to create the perfect SMS marketing call to action? This webinar covers everything you need to know - from compliance, to incentives, design and metadata collection for ROI. From the Getting It Right in mobile webinar series. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/how-to-make-an-excellent-sms-call-to-action-120502124414-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Have you ever wondered how to create the perfect SMS marketing call to action? This webinar covers everything you need to know - from compliance, to incentives, design and metadata collection for ROI. From the Getting It Right in mobile webinar series.
How To Make An Excellent SMS Call To Action from Waterfall Mobile
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QSR Mobile Marketing Webinar /slideshow/qsr-mobile-marketing-webinar/11574853 qsrmobilemarketingwebinar-120214184040-phpapp02
QSR marketers juggle tight budgets, high budgetary accountability and thin margins attempting to connect with consumers who care about one thing: value. But it's not just cost savings. QSR marketers have to deliver a mashup of convenience, time-savings, speed of service and low prices. This reality is what makes mobile such a powerful marketing channel for QSRs. Mobile is an integral part of consumers' on-the-go mentality and provides numerous ways to maximize customer lifetime value. Part of the Waterfall Industry Insights series.]]>

QSR marketers juggle tight budgets, high budgetary accountability and thin margins attempting to connect with consumers who care about one thing: value. But it's not just cost savings. QSR marketers have to deliver a mashup of convenience, time-savings, speed of service and low prices. This reality is what makes mobile such a powerful marketing channel for QSRs. Mobile is an integral part of consumers' on-the-go mentality and provides numerous ways to maximize customer lifetime value. Part of the Waterfall Industry Insights series.]]>
Tue, 14 Feb 2012 18:40:39 GMT /slideshow/qsr-mobile-marketing-webinar/11574853 Waterfallmobile@slideshare.net(Waterfallmobile) QSR Mobile Marketing Webinar Waterfallmobile QSR marketers juggle tight budgets, high budgetary accountability and thin margins attempting to connect with consumers who care about one thing: value. But it's not just cost savings. QSR marketers have to deliver a mashup of convenience, time-savings, speed of service and low prices. This reality is what makes mobile such a powerful marketing channel for QSRs. Mobile is an integral part of consumers' on-the-go mentality and provides numerous ways to maximize customer lifetime value. Part of the Waterfall Industry Insights series. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/qsrmobilemarketingwebinar-120214184040-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> QSR marketers juggle tight budgets, high budgetary accountability and thin margins attempting to connect with consumers who care about one thing: value. But it&#39;s not just cost savings. QSR marketers have to deliver a mashup of convenience, time-savings, speed of service and low prices. This reality is what makes mobile such a powerful marketing channel for QSRs. Mobile is an integral part of consumers&#39; on-the-go mentality and provides numerous ways to maximize customer lifetime value. Part of the Waterfall Industry Insights series.
QSR Mobile Marketing Webinar from Waterfall Mobile
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Viral Mobile Marketing /slideshow/viral-mobile-marketing-11375830/11375830 viralmobilemarketing-120201181710-phpapp01
Msgme's viral solution provides complete visibility into your organic and referred subscribers while providing a user-friendly and more engaging experience for your participants.]]>

Msgme's viral solution provides complete visibility into your organic and referred subscribers while providing a user-friendly and more engaging experience for your participants.]]>
Wed, 01 Feb 2012 18:17:08 GMT /slideshow/viral-mobile-marketing-11375830/11375830 Waterfallmobile@slideshare.net(Waterfallmobile) Viral Mobile Marketing Waterfallmobile Msgme's viral solution provides complete visibility into your organic and referred subscribers while providing a user-friendly and more engaging experience for your participants. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/viralmobilemarketing-120201181710-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Msgme&#39;s viral solution provides complete visibility into your organic and referred subscribers while providing a user-friendly and more engaging experience for your participants.
Viral Mobile Marketing from Waterfall Mobile
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Government Mobile Marketing Guide /Waterfallmobile/government-mobile-marketing-guide governmentmobilemarketingguide-111110160836-phpapp01
Enormous opportunity exists for government agencies to take advantage of mobile. But tackling this endeavor without a roadmap can be overwhelming. That’s why we put together our Government Mobile Marketing Quick6 LookBook. It answers three questions: - Why government and mobile? - What examples are out there that government marketers can learn from? - What are best practices for government mobile marketing initiatives?]]>

Enormous opportunity exists for government agencies to take advantage of mobile. But tackling this endeavor without a roadmap can be overwhelming. That’s why we put together our Government Mobile Marketing Quick6 LookBook. It answers three questions: - Why government and mobile? - What examples are out there that government marketers can learn from? - What are best practices for government mobile marketing initiatives?]]>
Thu, 10 Nov 2011 16:08:33 GMT /Waterfallmobile/government-mobile-marketing-guide Waterfallmobile@slideshare.net(Waterfallmobile) Government Mobile Marketing Guide Waterfallmobile Enormous opportunity exists for government agencies to take advantage of mobile. But tackling this endeavor without a roadmap can be overwhelming. That’s why we put together our Government Mobile Marketing Quick6 LookBook. It answers three questions: - Why government and mobile? - What examples are out there that government marketers can learn from? - What are best practices for government mobile marketing initiatives? <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/governmentmobilemarketingguide-111110160836-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Enormous opportunity exists for government agencies to take advantage of mobile. But tackling this endeavor without a roadmap can be overwhelming. That’s why we put together our Government Mobile Marketing Quick6 LookBook. It answers three questions: - Why government and mobile? - What examples are out there that government marketers can learn from? - What are best practices for government mobile marketing initiatives?
Government Mobile Marketing Guide from Waterfall Mobile
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Mobile Coupons Webinar /slideshow/mobile-coupons-webinar/9895166 mobilecouponswebinar-111026163146-phpapp01
Mobile coupons can get tricky from a from a strategic perspective. With mCoupon technology ranging from static to dynamic and dynamic verified, it’s imperative brands develop a clear understanding of what’s out there in order to execute campaigns successfully. In this webinar we analyze the mobile coupon ecosystem and develop action items for earning mCoupon ROI. From the Getting It Right In Mobile series.]]>

Mobile coupons can get tricky from a from a strategic perspective. With mCoupon technology ranging from static to dynamic and dynamic verified, it’s imperative brands develop a clear understanding of what’s out there in order to execute campaigns successfully. In this webinar we analyze the mobile coupon ecosystem and develop action items for earning mCoupon ROI. From the Getting It Right In Mobile series.]]>
Wed, 26 Oct 2011 16:31:44 GMT /slideshow/mobile-coupons-webinar/9895166 Waterfallmobile@slideshare.net(Waterfallmobile) Mobile Coupons Webinar Waterfallmobile Mobile coupons can get tricky from a from a strategic perspective. With mCoupon technology ranging from static to dynamic and dynamic verified, it’s imperative brands develop a clear understanding of what’s out there in order to execute campaigns successfully. In this webinar we analyze the mobile coupon ecosystem and develop action items for earning mCoupon ROI. From the Getting It Right In Mobile series. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/mobilecouponswebinar-111026163146-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Mobile coupons can get tricky from a from a strategic perspective. With mCoupon technology ranging from static to dynamic and dynamic verified, it’s imperative brands develop a clear understanding of what’s out there in order to execute campaigns successfully. In this webinar we analyze the mobile coupon ecosystem and develop action items for earning mCoupon ROI. From the Getting It Right In Mobile series.
Mobile Coupons Webinar from Waterfall Mobile
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Webinar-Daily Deals and Mobile-Engagement Explained /slideshow/webinardaily-deals-and-mobileengagement-explained/9273730 webinar-dailydealsandmobile-engagementexplained-110915145707-phpapp01
In this webinar, from the Msgme Industry Insights series, we unpack the daily deals business completely and reveal why ongoing, interactive engagement is the key to success.]]>

In this webinar, from the Msgme Industry Insights series, we unpack the daily deals business completely and reveal why ongoing, interactive engagement is the key to success.]]>
Thu, 15 Sep 2011 14:57:05 GMT /slideshow/webinardaily-deals-and-mobileengagement-explained/9273730 Waterfallmobile@slideshare.net(Waterfallmobile) Webinar-Daily Deals and Mobile-Engagement Explained Waterfallmobile In this webinar, from the Msgme Industry Insights series, we unpack the daily deals business completely and reveal why ongoing, interactive engagement is the key to success. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/webinar-dailydealsandmobile-engagementexplained-110915145707-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> In this webinar, from the Msgme Industry Insights series, we unpack the daily deals business completely and reveal why ongoing, interactive engagement is the key to success.
Webinar-Daily Deals and Mobile-Engagement Explained from Waterfall Mobile
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Mobile CRM Webinar: 6 Must Haves For Effective Cross Channel CRM /slideshow/6-must-haves-for-effective-cross-channel-crm/8979868 6-must-haves-for-effective-cross-channel-crm-110823160017-phpapp01
Too often people talk about marketing channels within specific silos. The preferred alternative is cross-channel (as opposed to multichannel) marketing. In this webinar, featuring guest commentary from Constant Contact's Michael Karampalas, we unpack exactly how companies can launch an effective cross channel strategy focused on CRM. From the Getting It Right In Mobile series.]]>

Too often people talk about marketing channels within specific silos. The preferred alternative is cross-channel (as opposed to multichannel) marketing. In this webinar, featuring guest commentary from Constant Contact's Michael Karampalas, we unpack exactly how companies can launch an effective cross channel strategy focused on CRM. From the Getting It Right In Mobile series.]]>
Tue, 23 Aug 2011 13:44:35 GMT /slideshow/6-must-haves-for-effective-cross-channel-crm/8979868 Waterfallmobile@slideshare.net(Waterfallmobile) Mobile CRM Webinar: 6 Must Haves For Effective Cross Channel CRM Waterfallmobile Too often people talk about marketing channels within specific silos. The preferred alternative is cross-channel (as opposed to multichannel) marketing. In this webinar, featuring guest commentary from Constant Contact's Michael Karampalas, we unpack exactly how companies can launch an effective cross channel strategy focused on CRM. From the Getting It Right In Mobile series. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/6-must-haves-for-effective-cross-channel-crm-110823160017-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Too often people talk about marketing channels within specific silos. The preferred alternative is cross-channel (as opposed to multichannel) marketing. In this webinar, featuring guest commentary from Constant Contact&#39;s Michael Karampalas, we unpack exactly how companies can launch an effective cross channel strategy focused on CRM. From the Getting It Right In Mobile series.
Mobile CRM Webinar: 6 Must Haves For Effective Cross Channel CRM from Waterfall Mobile
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Mobile CRM Webinar: 6 Steps to Mobile ROI for Government Agencies /slideshow/mobile-crm-webinar-6-steps-to-mobile-roi-for-government-agencies/8566736 mobilecrmwebinar6stepstomobileroigovernmentcommunication-110711133204-phpapp01
Given the importance of delivering meaningful content to a broad audience within the government sector, mobile presents a critical investment for government agencies. However, the mobile ecosystem’s complexity makes it challenging to scope a detailed roadmap. This webinar, from the Msgme Industry Insights series, details exactly how government agencies can be successful using mobile to engage their audience.]]>

Given the importance of delivering meaningful content to a broad audience within the government sector, mobile presents a critical investment for government agencies. However, the mobile ecosystem’s complexity makes it challenging to scope a detailed roadmap. This webinar, from the Msgme Industry Insights series, details exactly how government agencies can be successful using mobile to engage their audience.]]>
Mon, 11 Jul 2011 13:31:59 GMT /slideshow/mobile-crm-webinar-6-steps-to-mobile-roi-for-government-agencies/8566736 Waterfallmobile@slideshare.net(Waterfallmobile) Mobile CRM Webinar: 6 Steps to Mobile ROI for Government Agencies Waterfallmobile Given the importance of delivering meaningful content to a broad audience within the government sector, mobile presents a critical investment for government agencies. However, the mobile ecosystem’s complexity makes it challenging to scope a detailed roadmap. This webinar, from the Msgme Industry Insights series, details exactly how government agencies can be successful using mobile to engage their audience. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/mobilecrmwebinar6stepstomobileroigovernmentcommunication-110711133204-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Given the importance of delivering meaningful content to a broad audience within the government sector, mobile presents a critical investment for government agencies. However, the mobile ecosystem’s complexity makes it challenging to scope a detailed roadmap. This webinar, from the Msgme Industry Insights series, details exactly how government agencies can be successful using mobile to engage their audience.
Mobile CRM Webinar: 6 Steps to Mobile ROI for Government Agencies from Waterfall Mobile
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https://cdn.slidesharecdn.com/profile-photo-Waterfallmobile-48x48.jpg?cb=1523004434 Waterfall is how companies converse with their customers through mobile. www.waterfallmobile.com https://cdn.slidesharecdn.com/ss_thumbnails/socialactionmobilemarketing-131029132435-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/social-action-mobile-marketing/27702902 Social Action Mobile M... https://cdn.slidesharecdn.com/ss_thumbnails/waterfallclientwebinar-informationontheoctober16tcparuleschangespdf-131014164607-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds Waterfallmobile/waterfall-client-webinar-information-on-the-october-16-tcpa-rules-changes-pdf Waterfall Client Webin... https://cdn.slidesharecdn.com/ss_thumbnails/activating1-to-1customerservicerelationshipswithmobile-130813133559-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/activating-1-to1-customer-service-relationships-with-mobile/25215195 Activating 1 to-1 Cust...