�ݺ�ߣshows by User: Webfor

�ݺ�ߣshows by User: Webfor / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: Webfor / Mon, 22 Apr 2024 00:43:27 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: Webfor The Rise of the AI Concierge: How Digital Assistants Will Impact Customer Experience and Marketing Strategies /slideshow/the-rise-of-the-ai-concierge-how-digital-assistants-will-impact-customer-experience-and-marketing-strategies/267406517 theriseoftheaiconcierge-240422004327-c2b082ac
The Rise of the AI Concierge: How Digital Assistants Will Impact Customer Experience and Marketing Strategies The digital marketing landscape is constantly evolving, but the rise of AI technology is ushering in a wave of unprecedented change. Businesses that fail to adapt risk missing out on a tremendous opportunity. In this presentation, we'll: - Explore how AI-powered digital assistants, are transforming customer experience and marketing strategies. - Uncover the four key macro trends shaping the future of marketing. - Share concrete examples of how businesses can optimize for AI assistants and leverage them in their strategies to gain a competitive edge. ]]>
The Rise of the AI Concierge: How Digital Assistants Will Impact Customer Experience and Marketing Strategies The digital marketing landscape is constantly evolving, but the rise of AI technology is ushering in a wave of unprecedented change. Businesses that fail to adapt risk missing out on a tremendous opportunity. In this presentation, we'll: - Explore how AI-powered digital assistants, are transforming customer experience and marketing strategies. - Uncover the four key macro trends shaping the future of marketing. - Share concrete examples of how businesses can optimize for AI assistants and leverage them in their strategies to gain a competitive edge. ]]> Mon, 22 Apr 2024 00:43:27 GMT /slideshow/the-rise-of-the-ai-concierge-how-digital-assistants-will-impact-customer-experience-and-marketing-strategies/267406517 Webfor@slideshare.net(Webfor) The Rise of the AI Concierge: How Digital Assistants Will Impact Customer Experience and Marketing Strategies Webfor The Rise of the AI Concierge: How Digital Assistants Will Impact Customer Experience and Marketing Strategies The digital marketing landscape is constantly evolving, but the rise of AI technology is ushering in a wave of unprecedented change. Businesses that fail to adapt risk missing out on a tremendous opportunity. In this presentation, we'll: - Explore how AI-powered digital assistants, are transforming customer experience and marketing strategies. - Uncover the four key macro trends shaping the future of marketing. - Share concrete examples of how businesses can optimize for AI assistants and leverage them in their strategies to gain a competitive edge. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/theriseoftheaiconcierge-240422004327-c2b082ac-thumbnail.jpg?width=120&height=120&fit=bounds" /> The Rise of the AI Concierge: How Digital Assistants Will Impact Customer Experience and Marketing Strategies The digital marketing landscape is constantly evolving, but the rise of AI technology is ushering in a wave of unprecedented change. Businesses that fail to adapt risk missing out on a tremendous opportunity. In this presentation, we'll: - Explore how AI-powered digital assistants, are transforming customer experience and marketing strategies. - Uncover the four key macro trends shaping the future of marketing. - Share concrete examples of how businesses can optimize for AI assistants and leverage them in their strategies to gain a competitive edge.

The Rise of the AI Concierge: How Digital Assistants Will Impact Customer Experience and Marketing Strategies from Kevin Getch

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0 How to Create a Culture of Inclusivity /slideshow/how-to-create-a-culture-of-inclusivity/254617448 creatingacultureofinclusivity-wwaworkforcefinalaccessible-221130222507-07eb3c9f
Creating a culture of inclusion sounds easy, right? Well, let's just say it's a lot harder than it should be. But why is that? The short version is because we're humans. Humans are amazing and complex animals with a brain that has helped us become the most successful species on the planet. That same brain, however, is primarily built for survival. We've evolved short cuts (also known as biases) and often generalize entire groups of people based on physical characteristics, labels, or beliefs. In this presentation I give you a deeper understanding of human psychology and show you how to utilize that knowledge along with leveraging technology to create a welcoming culture where people with diverse backgrounds and beliefs feel they belong and are included. Learning Objectives: You'll gain a deeper understanding of human psychology and its relation to inclusion in the workplace You'll learn about how technology can help create a culture of inclusion You'll also walk away with a number of best practices that you can implement right away to make a difference in your workplace]]>
Creating a culture of inclusion sounds easy, right? Well, let's just say it's a lot harder than it should be. But why is that? The short version is because we're humans. Humans are amazing and complex animals with a brain that has helped us become the most successful species on the planet. That same brain, however, is primarily built for survival. We've evolved short cuts (also known as biases) and often generalize entire groups of people based on physical characteristics, labels, or beliefs. In this presentation I give you a deeper understanding of human psychology and show you how to utilize that knowledge along with leveraging technology to create a welcoming culture where people with diverse backgrounds and beliefs feel they belong and are included. Learning Objectives: You'll gain a deeper understanding of human psychology and its relation to inclusion in the workplace You'll learn about how technology can help create a culture of inclusion You'll also walk away with a number of best practices that you can implement right away to make a difference in your workplace]]> Wed, 30 Nov 2022 22:25:07 GMT /slideshow/how-to-create-a-culture-of-inclusivity/254617448 Webfor@slideshare.net(Webfor) How to Create a Culture of Inclusivity Webfor Creating a culture of inclusion sounds easy, right? Well, let's just say it's a lot harder than it should be. But why is that? The short version is because we're humans. Humans are amazing and complex animals with a brain that has helped us become the most successful species on the planet. That same brain, however, is primarily built for survival. We've evolved short cuts (also known as biases) and often generalize entire groups of people based on physical characteristics, labels, or beliefs. In this presentation I give you a deeper understanding of human psychology and show you how to utilize that knowledge along with leveraging technology to create a welcoming culture where people with diverse backgrounds and beliefs feel they belong and are included. Learning Objectives: You'll gain a deeper understanding of human psychology and its relation to inclusion in the workplace You'll learn about how technology can help create a culture of inclusion You'll also walk away with a number of best practices that you can implement right away to make a difference in your workplace <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/creatingacultureofinclusivity-wwaworkforcefinalaccessible-221130222507-07eb3c9f-thumbnail.jpg?width=120&height=120&fit=bounds" /> Creating a culture of inclusion sounds easy, right? Well, let's just say it's a lot harder than it should be. But why is that? The short version is because we're humans. Humans are amazing and complex animals with a brain that has helped us become the most successful species on the planet. That same brain, however, is primarily built for survival. We've evolved short cuts (also known as biases) and often generalize entire groups of people based on physical characteristics, labels, or beliefs. In this presentation I give you a deeper understanding of human psychology and show you how to utilize that knowledge along with leveraging technology to create a welcoming culture where people with diverse backgrounds and beliefs feel they belong and are included. Learning Objectives: You'll gain a deeper understanding of human psychology and its relation to inclusion in the workplace You'll learn about how technology can help create a culture of inclusion You'll also walk away with a number of best practices that you can implement right away to make a difference in your workplace

How to Create a Culture of Inclusivity from Kevin Getch

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0 Psychology, Strategy, & The Future of Digital Marketing /slideshow/psychology-strategy-the-future-of-digital-marketing/251715014 kevin-getch-digimarcon-prez-psf-final-220504021945
In this presentation I gave at DigiMarCon I shared a simple marketing strategy framework that should be incorporated in every businesses DNA. I show you how to leverage a data-driven approach with a deeper understanding of human psychology to develop a more effective integrated marketing strategy. We also explore what the future holds and how we can anticipate and adjust to remain relevant in the fast-changing world of digital marketing.]]>
In this presentation I gave at DigiMarCon I shared a simple marketing strategy framework that should be incorporated in every businesses DNA. I show you how to leverage a data-driven approach with a deeper understanding of human psychology to develop a more effective integrated marketing strategy. We also explore what the future holds and how we can anticipate and adjust to remain relevant in the fast-changing world of digital marketing.]]> Wed, 04 May 2022 02:19:45 GMT /slideshow/psychology-strategy-the-future-of-digital-marketing/251715014 Webfor@slideshare.net(Webfor) Psychology, Strategy, & The Future of Digital Marketing Webfor In this presentation I gave at DigiMarCon I shared a simple marketing strategy framework that should be incorporated in every businesses DNA. I show you how to leverage a data-driven approach with a deeper understanding of human psychology to develop a more effective integrated marketing strategy. We also explore what the future holds and how we can anticipate and adjust to remain relevant in the fast-changing world of digital marketing. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/kevin-getch-digimarcon-prez-psf-final-220504021945-thumbnail.jpg?width=120&height=120&fit=bounds" /> In this presentation I gave at DigiMarCon I shared a simple marketing strategy framework that should be incorporated in every businesses DNA. I show you how to leverage a data-driven approach with a deeper understanding of human psychology to develop a more effective integrated marketing strategy. We also explore what the future holds and how we can anticipate and adjust to remain relevant in the fast-changing world of digital marketing.

Psychology, Strategy, & The Future of Digital Marketing from Kevin Getch

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0 Creative Strategies to Succeed in Challenging Times /slideshow/creative-strategies-to-succeed-in-challenging-times/231719086 creativestrategiestosucceedinchallengingtimes-200409201720
In this presentation I cover the number one thing you need to do right now in order to be successful during these challenging times. With a deeper understanding of your customers, how their needs and behaviors have changed, you’ll learn how to proactively adapt your strategy to serve their needs during the coronavirus pandemic. I also share a number of examples of how businesses and leaders are getting creative, supporting our community and succeeding during these challenging times. We'll cover the following: * Getting Your Mind Right: Your leadership is more important now than ever! * Human Psychology 101: Understanding how YOUR customer's needs and behaviors have changed * How to effectively adapt your strategy & tactics * Get creative & what's working right now * #KindnessIsAlsoContagious - For Businesses Kindness is Marketing]]>
In this presentation I cover the number one thing you need to do right now in order to be successful during these challenging times. With a deeper understanding of your customers, how their needs and behaviors have changed, you’ll learn how to proactively adapt your strategy to serve their needs during the coronavirus pandemic. I also share a number of examples of how businesses and leaders are getting creative, supporting our community and succeeding during these challenging times. We'll cover the following: * Getting Your Mind Right: Your leadership is more important now than ever! * Human Psychology 101: Understanding how YOUR customer's needs and behaviors have changed * How to effectively adapt your strategy & tactics * Get creative & what's working right now * #KindnessIsAlsoContagious - For Businesses Kindness is Marketing]]> Thu, 09 Apr 2020 20:17:19 GMT /slideshow/creative-strategies-to-succeed-in-challenging-times/231719086 Webfor@slideshare.net(Webfor) Creative Strategies to Succeed in Challenging Times Webfor In this presentation I cover the number one thing you need to do right now in order to be successful during these challenging times. With a deeper understanding of your customers, how their needs and behaviors have changed, you’ll learn how to proactively adapt your strategy to serve their needs during the coronavirus pandemic. I also share a number of examples of how businesses and leaders are getting creative, supporting our community and succeeding during these challenging times. We'll cover the following: * Getting Your Mind Right: Your leadership is more important now than ever! * Human Psychology 101: Understanding how YOUR customer's needs and behaviors have changed * How to effectively adapt your strategy & tactics * Get creative & what's working right now * #KindnessIsAlsoContagious - For Businesses Kindness is Marketing <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/creativestrategiestosucceedinchallengingtimes-200409201720-thumbnail.jpg?width=120&height=120&fit=bounds" /> In this presentation I cover the number one thing you need to do right now in order to be successful during these challenging times. With a deeper understanding of your customers, how their needs and behaviors have changed, you’ll learn how to proactively adapt your strategy to serve their needs during the coronavirus pandemic. I also share a number of examples of how businesses and leaders are getting creative, supporting our community and succeeding during these challenging times. We'll cover the following: * Getting Your Mind Right: Your leadership is more important now than ever! * Human Psychology 101: Understanding how YOUR customer's needs and behaviors have changed * How to effectively adapt your strategy & tactics * Get creative & what's working right now * #KindnessIsAlsoContagious - For Businesses Kindness is Marketing

Creative Strategies to Succeed in Challenging Times from Kevin Getch

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0 Psychology, Strategy, and the Future of Digital Marketing /slideshow/psychology-strategy-and-the-future-of-digital-marketing/231318644 wsu-psychologystrategyandthefutureofdigitalmarketing-200403003404
I taught this class at WSU on April, 2nd 2020. We did a deep dive into human psychology and how to understand your customer better than they know themselves. We discussed how to develop a customer centered digital marketing strategy. We also talked about how to continually measure, monitor and adjust so you're able to anticipate your customers needs and adapt to them. ]]>
I taught this class at WSU on April, 2nd 2020. We did a deep dive into human psychology and how to understand your customer better than they know themselves. We discussed how to develop a customer centered digital marketing strategy. We also talked about how to continually measure, monitor and adjust so you're able to anticipate your customers needs and adapt to them. ]]> Fri, 03 Apr 2020 00:34:04 GMT /slideshow/psychology-strategy-and-the-future-of-digital-marketing/231318644 Webfor@slideshare.net(Webfor) Psychology, Strategy, and the Future of Digital Marketing Webfor I taught this class at WSU on April, 2nd 2020. We did a deep dive into human psychology and how to understand your customer better than they know themselves. We discussed how to develop a customer centered digital marketing strategy. We also talked about how to continually measure, monitor and adjust so you're able to anticipate your customers needs and adapt to them. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/wsu-psychologystrategyandthefutureofdigitalmarketing-200403003404-thumbnail.jpg?width=120&height=120&fit=bounds" /> I taught this class at WSU on April, 2nd 2020. We did a deep dive into human psychology and how to understand your customer better than they know themselves. We discussed how to develop a customer centered digital marketing strategy. We also talked about how to continually measure, monitor and adjust so you're able to anticipate your customers needs and adapt to them.

Psychology, Strategy, and the Future of Digital Marketing from Kevin Getch

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0 Future Proof Your Marketing by Kevin Getch /slideshow/future-proof-your-marketing-by-kevin-getch/229052628 futureproofyourmarketingbykevingetch-webfor-200225002805
In Future Proof Your Marketing, Kevin Getch will help you see that the best way forward is with a customer-centric approach to marketing that focuses on long-term success. You’ll learn about the three macro trends that are changing the world of marketing, then be equipped with the knowledge you need to assess your current marketing efforts and see what’s actually driving results. In this presentation based on Kevin's book, he provides dozens of tools—many of them free—that will take you inside your customers’ minds and enable you to build a winning strategy that can evolve along with your business.]]>
In Future Proof Your Marketing, Kevin Getch will help you see that the best way forward is with a customer-centric approach to marketing that focuses on long-term success. You’ll learn about the three macro trends that are changing the world of marketing, then be equipped with the knowledge you need to assess your current marketing efforts and see what’s actually driving results. In this presentation based on Kevin's book, he provides dozens of tools—many of them free—that will take you inside your customers’ minds and enable you to build a winning strategy that can evolve along with your business.]]> Tue, 25 Feb 2020 00:28:05 GMT /slideshow/future-proof-your-marketing-by-kevin-getch/229052628 Webfor@slideshare.net(Webfor) Future Proof Your Marketing by Kevin Getch Webfor In Future Proof Your Marketing, Kevin Getch will help you see that the best way forward is with a customer-centric approach to marketing that focuses on long-term success. You’ll learn about the three macro trends that are changing the world of marketing, then be equipped with the knowledge you need to assess your current marketing efforts and see what’s actually driving results. In this presentation based on Kevin's book, he provides dozens of tools—many of them free—that will take you inside your customers’ minds and enable you to build a winning strategy that can evolve along with your business. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/futureproofyourmarketingbykevingetch-webfor-200225002805-thumbnail.jpg?width=120&height=120&fit=bounds" /> In Future Proof Your Marketing, Kevin Getch will help you see that the best way forward is with a customer-centric approach to marketing that focuses on long-term success. You’ll learn about the three macro trends that are changing the world of marketing, then be equipped with the knowledge you need to assess your current marketing efforts and see what’s actually driving results. In this presentation based on Kevin's book, he provides dozens of tools—many of them free—that will take you inside your customers’ minds and enable you to build a winning strategy that can evolve along with your business.

Future Proof Your Marketing by Kevin Getch from Kevin Getch

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0 How to Dominate Local Search /Webfor/how-to-dominate-local-search howtodominatelocalsearch-190326230401
Local search is a cornerstone of a successful marketing strategy for local businesses. It takes more than just understanding local SEO and PPC to be successful. You must have an in-depth understanding of your customer, their journey, which channels they use, which devices as well as a multitude of other factors. All of this starts with taking a customer-centric approach to developing your strategy. If you really want to dominate local search you have to start with a strategy focused on your customer and long term sustainable success.]]>
Local search is a cornerstone of a successful marketing strategy for local businesses. It takes more than just understanding local SEO and PPC to be successful. You must have an in-depth understanding of your customer, their journey, which channels they use, which devices as well as a multitude of other factors. All of this starts with taking a customer-centric approach to developing your strategy. If you really want to dominate local search you have to start with a strategy focused on your customer and long term sustainable success.]]> Tue, 26 Mar 2019 23:04:01 GMT /Webfor/how-to-dominate-local-search Webfor@slideshare.net(Webfor) How to Dominate Local Search Webfor Local search is a cornerstone of a successful marketing strategy for local businesses. It takes more than just understanding local SEO and PPC to be successful. You must have an in-depth understanding of your customer, their journey, which channels they use, which devices as well as a multitude of other factors. All of this starts with taking a customer-centric approach to developing your strategy. If you really want to dominate local search you have to start with a strategy focused on your customer and long term sustainable success. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/howtodominatelocalsearch-190326230401-thumbnail.jpg?width=120&height=120&fit=bounds" /> Local search is a cornerstone of a successful marketing strategy for local businesses. It takes more than just understanding local SEO and PPC to be successful. You must have an in-depth understanding of your customer, their journey, which channels they use, which devices as well as a multitude of other factors. All of this starts with taking a customer-centric approach to developing your strategy. If you really want to dominate local search you have to start with a strategy focused on your customer and long term sustainable success.

How to Dominate Local Search from Kevin Getch

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0 SEO & The Complete Customer Experience /slideshow/seo-the-complete-customer-experience/119067558 finalseothecompletecustomerexperience-181011044443
My presentation at State of Search in Dallas, TX where I discuss the importance of SEO & The Customer Experience. In this presentation I make the assertion that "Customer Experience" will likely be a top ranking factor in the next 10 years, if not sooner. I also lay out the evidence why this is highly likely. I provide a simple methodology for achieving SEO & customer experience success that not only allows you to be successful now, but also helps guide you in the future with your customer as the north star. ]]>
My presentation at State of Search in Dallas, TX where I discuss the importance of SEO & The Customer Experience. In this presentation I make the assertion that "Customer Experience" will likely be a top ranking factor in the next 10 years, if not sooner. I also lay out the evidence why this is highly likely. I provide a simple methodology for achieving SEO & customer experience success that not only allows you to be successful now, but also helps guide you in the future with your customer as the north star. ]]> Thu, 11 Oct 2018 04:44:42 GMT /slideshow/seo-the-complete-customer-experience/119067558 Webfor@slideshare.net(Webfor) SEO & The Complete Customer Experience Webfor My presentation at State of Search in Dallas, TX where I discuss the importance of SEO & The Customer Experience. In this presentation I make the assertion that "Customer Experience" will likely be a top ranking factor in the next 10 years, if not sooner. I also lay out the evidence why this is highly likely. I provide a simple methodology for achieving SEO & customer experience success that not only allows you to be successful now, but also helps guide you in the future with your customer as the north star. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/finalseothecompletecustomerexperience-181011044443-thumbnail.jpg?width=120&height=120&fit=bounds" /> My presentation at State of Search in Dallas, TX where I discuss the importance of SEO & The Customer Experience. In this presentation I make the assertion that "Customer Experience" will likely be a top ranking factor in the next 10 years, if not sooner. I also lay out the evidence why this is highly likely. I provide a simple methodology for achieving SEO & customer experience success that not only allows you to be successful now, but also helps guide you in the future with your customer as the north star.

SEO & The Complete Customer Experience from Kevin Getch

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0 The Complete Customer Journey: From Strategy & Tactics to Measurement /slideshow/the-complete-customer-journey-from-strategy-tactics-to-measurement/118611584 thecompletecustomerjourneyfromstrategytacticstomeasurement-181008011952
In this workshop I taught the audience how to develop a comprehensive multi-channel marketing strategy that addresses the complete customer journey. We also discussed how to leverage the right tactics for your business and ultimately how to maximize your return on investment. ]]>
In this workshop I taught the audience how to develop a comprehensive multi-channel marketing strategy that addresses the complete customer journey. We also discussed how to leverage the right tactics for your business and ultimately how to maximize your return on investment. ]]> Mon, 08 Oct 2018 01:19:51 GMT /slideshow/the-complete-customer-journey-from-strategy-tactics-to-measurement/118611584 Webfor@slideshare.net(Webfor) The Complete Customer Journey: From Strategy & Tactics to Measurement Webfor In this workshop I taught the audience how to develop a comprehensive multi-channel marketing strategy that addresses the complete customer journey. We also discussed how to leverage the right tactics for your business and ultimately how to maximize your return on investment. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/thecompletecustomerjourneyfromstrategytacticstomeasurement-181008011952-thumbnail.jpg?width=120&height=120&fit=bounds" /> In this workshop I taught the audience how to develop a comprehensive multi-channel marketing strategy that addresses the complete customer journey. We also discussed how to leverage the right tactics for your business and ultimately how to maximize your return on investment.

The Complete Customer Journey: From Strategy & Tactics to Measurement from Kevin Getch

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0 Maximize Your Marketing: National Days, Holidays and Seasons... Oh My! /slideshow/maximize-your-marketing-national-days-holidays-and-seasons-oh-my/112959737 nationaldaysholidaysandseasonspresentationbykevingetch-180904160713
With this presentation I kicked off an eight-part series at the local chamber to provide local businesses with resources to maximize their marketing reach using Nationally recognized days, Holidays, and seasons. ]]>
With this presentation I kicked off an eight-part series at the local chamber to provide local businesses with resources to maximize their marketing reach using Nationally recognized days, Holidays, and seasons. ]]> Tue, 04 Sep 2018 16:07:13 GMT /slideshow/maximize-your-marketing-national-days-holidays-and-seasons-oh-my/112959737 Webfor@slideshare.net(Webfor) Maximize Your Marketing: National Days, Holidays and Seasons... Oh My! Webfor With this presentation I kicked off an eight-part series at the local chamber to provide local businesses with resources to maximize their marketing reach using Nationally recognized days, Holidays, and seasons. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/nationaldaysholidaysandseasonspresentationbykevingetch-180904160713-thumbnail.jpg?width=120&height=120&fit=bounds" /> With this presentation I kicked off an eight-part series at the local chamber to provide local businesses with resources to maximize their marketing reach using Nationally recognized days, Holidays, and seasons.

Maximize Your Marketing: National Days, Holidays and Seasons... Oh My! from Kevin Getch

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0 How to Create an Integrated Multi-Channel Strategy to Maximize ROI /slideshow/how-to-create-an-integrated-multichannel-strategy-to-maximize-roi/102331784 howtocreateanintegratedmulti-channelstrategytomaximizeroi1-180613181318
Digital marketing has never been more complex. While technology advances at breakneck speeds and the market continues to segment it brings with it many challenges and opportunities. In this presentation I'll show you some very simple methods to help you develop a successful digital marketing strategy. Hang on tight, as I guide you through the midst of all this change, maximize your return on investment and ensure you're getting in front of the audience that matters to you.]]>
Digital marketing has never been more complex. While technology advances at breakneck speeds and the market continues to segment it brings with it many challenges and opportunities. In this presentation I'll show you some very simple methods to help you develop a successful digital marketing strategy. Hang on tight, as I guide you through the midst of all this change, maximize your return on investment and ensure you're getting in front of the audience that matters to you.]]> Wed, 13 Jun 2018 18:13:18 GMT /slideshow/how-to-create-an-integrated-multichannel-strategy-to-maximize-roi/102331784 Webfor@slideshare.net(Webfor) How to Create an Integrated Multi-Channel Strategy to Maximize ROI Webfor Digital marketing has never been more complex. While technology advances at breakneck speeds and the market continues to segment it brings with it many challenges and opportunities. In this presentation I'll show you some very simple methods to help you develop a successful digital marketing strategy. Hang on tight, as I guide you through the midst of all this change, maximize your return on investment and ensure you're getting in front of the audience that matters to you. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/howtocreateanintegratedmulti-channelstrategytomaximizeroi1-180613181318-thumbnail.jpg?width=120&height=120&fit=bounds" /> Digital marketing has never been more complex. While technology advances at breakneck speeds and the market continues to segment it brings with it many challenges and opportunities. In this presentation I'll show you some very simple methods to help you develop a successful digital marketing strategy. Hang on tight, as I guide you through the midst of all this change, maximize your return on investment and ensure you're getting in front of the audience that matters to you.

How to Create an Integrated Multi-Channel Strategy to Maximize ROI from Kevin Getch

]]> 264 2 https://cdn.slidesharecdn.com/ss_thumbnails/howtocreateanintegratedmulti-channelstrategytomaximizeroi1-180613181318-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

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0 Utilizing the Left & Right Brain for More Effective SEO /slideshow/utilizing-the-left-right-brain-for-more-effective-seo/96644184 utilizingtheleftrightbrainformoreeffectiveseo-180510223815
SEO is more complex than ever and as the search landscape evolves individual practitioners and teams that want to thrive in this new environment are adapting as well. A solid SEO strategy today requires a balanced approach utilizing data-driven logical thinking as well as a more intuitive, creative and empathetic style. ]]>
SEO is more complex than ever and as the search landscape evolves individual practitioners and teams that want to thrive in this new environment are adapting as well. A solid SEO strategy today requires a balanced approach utilizing data-driven logical thinking as well as a more intuitive, creative and empathetic style. ]]> Thu, 10 May 2018 22:38:15 GMT /slideshow/utilizing-the-left-right-brain-for-more-effective-seo/96644184 Webfor@slideshare.net(Webfor) Utilizing the Left & Right Brain for More Effective SEO Webfor SEO is more complex than ever and as the search landscape evolves individual practitioners and teams that want to thrive in this new environment are adapting as well. A solid SEO strategy today requires a balanced approach utilizing data-driven logical thinking as well as a more intuitive, creative and empathetic style. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/utilizingtheleftrightbrainformoreeffectiveseo-180510223815-thumbnail.jpg?width=120&height=120&fit=bounds" /> SEO is more complex than ever and as the search landscape evolves individual practitioners and teams that want to thrive in this new environment are adapting as well. A solid SEO strategy today requires a balanced approach utilizing data-driven logical thinking as well as a more intuitive, creative and empathetic style.

Utilizing the Left & Right Brain for More Effective SEO from Kevin Getch

]]> 541 2 https://cdn.slidesharecdn.com/ss_thumbnails/utilizingtheleftrightbrainformoreeffectiveseo-180510223815-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

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0 7 Key Elements for an Effective SEO Strategy - Webfor /slideshow/7-key-elements-for-an-effective-seo-strategy-webfor/89731348 7keyelementsforaneffectiveseostraegy-webfor1-180306034748
In this presentation I cover some of the key elements that your SEO strategy should address including on-site technical seo, links, citations, reviews, a content plan, a focus on user experience, bench marking and analytics as well as an in-depth understanding of your customer. ]]>
In this presentation I cover some of the key elements that your SEO strategy should address including on-site technical seo, links, citations, reviews, a content plan, a focus on user experience, bench marking and analytics as well as an in-depth understanding of your customer. ]]> Tue, 06 Mar 2018 03:47:48 GMT /slideshow/7-key-elements-for-an-effective-seo-strategy-webfor/89731348 Webfor@slideshare.net(Webfor) 7 Key Elements for an Effective SEO Strategy - Webfor Webfor In this presentation I cover some of the key elements that your SEO strategy should address including on-site technical seo, links, citations, reviews, a content plan, a focus on user experience, bench marking and analytics as well as an in-depth understanding of your customer. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/7keyelementsforaneffectiveseostraegy-webfor1-180306034748-thumbnail.jpg?width=120&height=120&fit=bounds" /> In this presentation I cover some of the key elements that your SEO strategy should address including on-site technical seo, links, citations, reviews, a content plan, a focus on user experience, bench marking and analytics as well as an in-depth understanding of your customer.

7 Key Elements for an Effective SEO Strategy - Webfor from Kevin Getch

]]> 193 2 https://cdn.slidesharecdn.com/ss_thumbnails/7keyelementsforaneffectiveseostraegy-webfor1-180306034748-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

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0 The State of Dental Marketing Study /slideshow/the-state-of-dental-marketing-study/86235541 thestateofdentalmarketingstudy-webfor-180116164654
We interviewed Dental practices all over the United States for this study and shared some of the highlights of our findings in this study. What marketing tactics are working for them, how are they tracking their results, what are their biggest challenges and much more. ]]>
We interviewed Dental practices all over the United States for this study and shared some of the highlights of our findings in this study. What marketing tactics are working for them, how are they tracking their results, what are their biggest challenges and much more. ]]> Tue, 16 Jan 2018 16:46:54 GMT /slideshow/the-state-of-dental-marketing-study/86235541 Webfor@slideshare.net(Webfor) The State of Dental Marketing Study Webfor We interviewed Dental practices all over the United States for this study and shared some of the highlights of our findings in this study. What marketing tactics are working for them, how are they tracking their results, what are their biggest challenges and much more. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/thestateofdentalmarketingstudy-webfor-180116164654-thumbnail.jpg?width=120&height=120&fit=bounds" /> We interviewed Dental practices all over the United States for this study and shared some of the highlights of our findings in this study. What marketing tactics are working for them, how are they tracking their results, what are their biggest challenges and much more.

The State of Dental Marketing Study from Kevin Getch

]]> 135 1 https://cdn.slidesharecdn.com/ss_thumbnails/thestateofdentalmarketingstudy-webfor-180116164654-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

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0 The Artificial Intelligence Revolution /slideshow/the-artificial-intelligence-revolution/83411165 theartificialintelligencerevolution-171205154759
Much like the Industrial Revolution the Artificial Intelligence Revolution is going to have major impacts on all aspects of society. How we live our lives 20 years from now will change drastically. There are going to be many positive aspects as well as many negative aspects. In this presentation I explore the history of artificial intelligence, the innovations, the threats, the opportunities as well as the future of AI. ]]>
Much like the Industrial Revolution the Artificial Intelligence Revolution is going to have major impacts on all aspects of society. How we live our lives 20 years from now will change drastically. There are going to be many positive aspects as well as many negative aspects. In this presentation I explore the history of artificial intelligence, the innovations, the threats, the opportunities as well as the future of AI. ]]> Tue, 05 Dec 2017 15:47:59 GMT /slideshow/the-artificial-intelligence-revolution/83411165 Webfor@slideshare.net(Webfor) The Artificial Intelligence Revolution Webfor Much like the Industrial Revolution the Artificial Intelligence Revolution is going to have major impacts on all aspects of society. How we live our lives 20 years from now will change drastically. There are going to be many positive aspects as well as many negative aspects. In this presentation I explore the history of artificial intelligence, the innovations, the threats, the opportunities as well as the future of AI. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/theartificialintelligencerevolution-171205154759-thumbnail.jpg?width=120&height=120&fit=bounds" /> Much like the Industrial Revolution the Artificial Intelligence Revolution is going to have major impacts on all aspects of society. How we live our lives 20 years from now will change drastically. There are going to be many positive aspects as well as many negative aspects. In this presentation I explore the history of artificial intelligence, the innovations, the threats, the opportunities as well as the future of AI.

The Artificial Intelligence Revolution from Kevin Getch

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0 Measuring Metrics that Matter /slideshow/measuring-metrics-that-matter/76886132 measuringmetricsthatmatteraapa-170613023524
AAPA - American Association of Port Authorities Effectively (and Inexpensively) Measuring the Success of Port Communications Efforts Port communications professionals often do not get the credit that they deserve for raising awareness and support for their organization’s activities and projects because they can’t cost-effectively measure success. Learn invaluable tips on incorporating measuring techniques before a campaign or communications program begins, while it’s in progress and after it's completed. ]]>
AAPA - American Association of Port Authorities Effectively (and Inexpensively) Measuring the Success of Port Communications Efforts Port communications professionals often do not get the credit that they deserve for raising awareness and support for their organization’s activities and projects because they can’t cost-effectively measure success. Learn invaluable tips on incorporating measuring techniques before a campaign or communications program begins, while it’s in progress and after it's completed. ]]> Tue, 13 Jun 2017 02:35:24 GMT /slideshow/measuring-metrics-that-matter/76886132 Webfor@slideshare.net(Webfor) Measuring Metrics that Matter Webfor AAPA - American Association of Port Authorities Effectively (and Inexpensively) Measuring the Success of Port Communications Efforts Port communications professionals often do not get the credit that they deserve for raising awareness and support for their organization’s activities and projects because they can’t cost-effectively measure success. Learn invaluable tips on incorporating measuring techniques before a campaign or communications program begins, while it’s in progress and after it's completed. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/measuringmetricsthatmatteraapa-170613023524-thumbnail.jpg?width=120&height=120&fit=bounds" /> AAPA - American Association of Port Authorities Effectively (and Inexpensively) Measuring the Success of Port Communications Efforts Port communications professionals often do not get the credit that they deserve for raising awareness and support for their organization’s activities and projects because they can’t cost-effectively measure success. Learn invaluable tips on incorporating measuring techniques before a campaign or communications program begins, while it’s in progress and after it's completed.

Measuring Metrics that Matter from Kevin Getch

]]> 91 2 https://cdn.slidesharecdn.com/ss_thumbnails/measuringmetricsthatmatteraapa-170613023524-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

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0 Making the Most of your Media Mentions /slideshow/making-the-most-of-your-media-mentions/76492640 makingthemostofyourmediamentions-170530163939
When you're mentioned in the media (positively) you get up, sing and dance and celebrate! But then what? There is so much value to be gained from the good press. Are you getting the most out of the media mentions?]]>
When you're mentioned in the media (positively) you get up, sing and dance and celebrate! But then what? There is so much value to be gained from the good press. Are you getting the most out of the media mentions?]]> Tue, 30 May 2017 16:39:39 GMT /slideshow/making-the-most-of-your-media-mentions/76492640 Webfor@slideshare.net(Webfor) Making the Most of your Media Mentions Webfor When you're mentioned in the media (positively) you get up, sing and dance and celebrate! But then what? There is so much value to be gained from the good press. Are you getting the most out of the media mentions? <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/makingthemostofyourmediamentions-170530163939-thumbnail.jpg?width=120&height=120&fit=bounds" /> When you're mentioned in the media (positively) you get up, sing and dance and celebrate! But then what? There is so much value to be gained from the good press. Are you getting the most out of the media mentions?

Making the Most of your Media Mentions from Kevin Getch

]]> 126 4 https://cdn.slidesharecdn.com/ss_thumbnails/makingthemostofyourmediamentions-170530163939-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

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0 Visualize a Customer Centric Digital Marketing Strategy /slideshow/visualize-a-customer-centric-digital-marketing-strategy/67244924 visualizeacustomercentricdigitalmarketingstrategyfinal-161016153335
In this presentation, I gave at Seattle Interactive Conference I show you how to connect with your customer on a deeper level and develop a successful marketing strategy that will lead to revenue growth and profit. I show you how to develop a customer centric digital strategy using a simple framework, share a visualization that has helped me get buy-in from 100's of key decision makers and explain how this all will help your company take advantage of the biggest fundamental shift in marketing. The only constant in digital marketing is change and with the exhaustive list of channels, tactics, platforms, tools & techniques, trying to go into battle without a plan is a death wish. Yet, so many businesses are doing this every day. Are you leaving money on the table?]]>
In this presentation, I gave at Seattle Interactive Conference I show you how to connect with your customer on a deeper level and develop a successful marketing strategy that will lead to revenue growth and profit. I show you how to develop a customer centric digital strategy using a simple framework, share a visualization that has helped me get buy-in from 100's of key decision makers and explain how this all will help your company take advantage of the biggest fundamental shift in marketing. The only constant in digital marketing is change and with the exhaustive list of channels, tactics, platforms, tools & techniques, trying to go into battle without a plan is a death wish. Yet, so many businesses are doing this every day. Are you leaving money on the table?]]> Sun, 16 Oct 2016 15:33:34 GMT /slideshow/visualize-a-customer-centric-digital-marketing-strategy/67244924 Webfor@slideshare.net(Webfor) Visualize a Customer Centric Digital Marketing Strategy Webfor In this presentation, I gave at Seattle Interactive Conference I show you how to connect with your customer on a deeper level and develop a successful marketing strategy that will lead to revenue growth and profit. I show you how to develop a customer centric digital strategy using a simple framework, share a visualization that has helped me get buy-in from 100's of key decision makers and explain how this all will help your company take advantage of the biggest fundamental shift in marketing. The only constant in digital marketing is change and with the exhaustive list of channels, tactics, platforms, tools & techniques, trying to go into battle without a plan is a death wish. Yet, so many businesses are doing this every day. Are you leaving money on the table? <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/visualizeacustomercentricdigitalmarketingstrategyfinal-161016153335-thumbnail.jpg?width=120&height=120&fit=bounds" /> In this presentation, I gave at Seattle Interactive Conference I show you how to connect with your customer on a deeper level and develop a successful marketing strategy that will lead to revenue growth and profit. I show you how to develop a customer centric digital strategy using a simple framework, share a visualization that has helped me get buy-in from 100's of key decision makers and explain how this all will help your company take advantage of the biggest fundamental shift in marketing. The only constant in digital marketing is change and with the exhaustive list of channels, tactics, platforms, tools & techniques, trying to go into battle without a plan is a death wish. Yet, so many businesses are doing this every day. Are you leaving money on the table?

Visualize a Customer Centric Digital Marketing Strategy from Kevin Getch

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0 SEO & Social: Work Together Better with a Strategic Approach /slideshow/seo-social-work-together-better-with-a-strategic-approach/66490438 seosocial-worktogetherbetterwithastrategicapproach-160927232005
Too often SEO & Social teams feel like they are on different sides fighting against each other. If this is the case it's because your digital strategy either isn't clearly defined or doesn't take into account how these two channels work together. It's a well-known fact that these channels when utilized together form a digital marketing duo not even rivaled by the likes of Batman and Robin.]]>
Too often SEO & Social teams feel like they are on different sides fighting against each other. If this is the case it's because your digital strategy either isn't clearly defined or doesn't take into account how these two channels work together. It's a well-known fact that these channels when utilized together form a digital marketing duo not even rivaled by the likes of Batman and Robin.]]> Tue, 27 Sep 2016 23:20:05 GMT /slideshow/seo-social-work-together-better-with-a-strategic-approach/66490438 Webfor@slideshare.net(Webfor) SEO & Social: Work Together Better with a Strategic Approach Webfor Too often SEO & Social teams feel like they are on different sides fighting against each other. If this is the case it's because your digital strategy either isn't clearly defined or doesn't take into account how these two channels work together. It's a well-known fact that these channels when utilized together form a digital marketing duo not even rivaled by the likes of Batman and Robin. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/seosocial-worktogetherbetterwithastrategicapproach-160927232005-thumbnail.jpg?width=120&height=120&fit=bounds" /> Too often SEO & Social teams feel like they are on different sides fighting against each other. If this is the case it's because your digital strategy either isn't clearly defined or doesn't take into account how these two channels work together. It's a well-known fact that these channels when utilized together form a digital marketing duo not even rivaled by the likes of Batman and Robin.

SEO & Social: Work Together Better with a Strategic Approach from Kevin Getch

]]> 391 4 https://cdn.slidesharecdn.com/ss_thumbnails/seosocial-worktogetherbetterwithastrategicapproach-160927232005-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

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0 The Mobile Opportunity /slideshow/the-mobile-opportunity-52857767/52857767 themobileopportunityfinal-150916170525-lva1-app6891
In this presentation I discuss how mobile technology (smartphones, watches, etc.) is causing user behavior to evolve and how businesses can capitalize on this huge mobile opportunity. I also cover 7 critical elements to an effective [mobile] website. If you have any questions please feel free to reach out via our website at https://webfor.com or check out our white papers and resources at https://webfor.com/resources. ]]>
In this presentation I discuss how mobile technology (smartphones, watches, etc.) is causing user behavior to evolve and how businesses can capitalize on this huge mobile opportunity. I also cover 7 critical elements to an effective [mobile] website. If you have any questions please feel free to reach out via our website at https://webfor.com or check out our white papers and resources at https://webfor.com/resources. ]]> Wed, 16 Sep 2015 17:05:25 GMT /slideshow/the-mobile-opportunity-52857767/52857767 Webfor@slideshare.net(Webfor) The Mobile Opportunity Webfor In this presentation I discuss how mobile technology (smartphones, watches, etc.) is causing user behavior to evolve and how businesses can capitalize on this huge mobile opportunity. I also cover 7 critical elements to an effective [mobile] website. If you have any questions please feel free to reach out via our website at https://webfor.com or check out our white papers and resources at https://webfor.com/resources. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/themobileopportunityfinal-150916170525-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds" /> In this presentation I discuss how mobile technology (smartphones, watches, etc.) is causing user behavior to evolve and how businesses can capitalize on this huge mobile opportunity. I also cover 7 critical elements to an effective [mobile] website. If you have any questions please feel free to reach out via our website at https://webfor.com or check out our white papers and resources at https://webfor.com/resources.

The Mobile Opportunity from Kevin Getch

]]> 677 7 https://cdn.slidesharecdn.com/ss_thumbnails/themobileopportunityfinal-150916170525-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

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0 https://cdn.slidesharecdn.com/profile-photo-Webfor-48x48.jpg?cb=1713743954 Kevin Getch is the Founder and Director of Digital Strategy at Webfor, a full-service digital marketing agency providing search engine optimization, social media marketing, website and logo design. His claim to fame is that his team won the Vancouver Business Journal's Fastest Growing Business Award in 2013 and he was nominated earlier this year for the small business person of the year award for the state of Washington. Kevin enjoys speaking at industry conferences as well as volunteering his time by serving on the board of directors for SEMpdx (as the Marketing Director), a non-profit organization focusing on fostering education in the search marketing industry. He was also recently h. https://webfor.com/ https://cdn.slidesharecdn.com/ss_thumbnails/theriseoftheaiconcierge-240422004327-c2b082ac-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/the-rise-of-the-ai-concierge-how-digital-assistants-will-impact-customer-experience-and-marketing-strategies/267406517 The Rise of the AI Con... https://cdn.slidesharecdn.com/ss_thumbnails/creatingacultureofinclusivity-wwaworkforcefinalaccessible-221130222507-07eb3c9f-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/how-to-create-a-culture-of-inclusivity/254617448 How to Create a Cultur... https://cdn.slidesharecdn.com/ss_thumbnails/kevin-getch-digimarcon-prez-psf-final-220504021945-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/psychology-strategy-the-future-of-digital-marketing/251715014 Psychology, Strategy, ...