ºÝºÝߣshows by User: WilliamCrozer1 / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: WilliamCrozer1 / Wed, 18 Jul 2018 18:50:20 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: WilliamCrozer1 Custom Audience Campaigns: How to Make the Most of Facebook's Targeted Advertising Tool /slideshow/custom-audience-campaigns-how-to-make-the-most-of-facebooks-targeted-advertising-tool/106469728 casinomarketingtechconference18powerpointfinal-180718185020
This presentation was originally delivered at the Casino Marketing & Technology Conference on July 18, 2018 by William Crozer, Director of Content Marketing and Digital Strategy for Wide Awake, a gaming and hospitality marketing agency. Presentation Summary: Most of your best players are also Facebook users, and when they’re on Facebook, they like to stay there. With more than 2 billion users globally, Facebook remains the largest and most widely used social media network. The chances are that not only are your best players on Facebook, but they're spending 20 minutes on average each day. Fortunately for marketers, Facebook’s Custom Audience tool offers an efficient and effective way to communicate with a specific audience to accomplish any number of business goals. Building campaign frequency and reach, communicating membership perks and re-engaging inactive players are just a few real-world ways to use Custom Audiences. In this how-to session, you will learn the ins-and-outs of using Custom Audiences on Facebook from creating and launching a campaign to recording the results.]]>
This presentation was originally delivered at the Casino Marketing & Technology Conference on July 18, 2018 by William Crozer, Director of Content Marketing and Digital Strategy for Wide Awake, a gaming and hospitality marketing agency. Presentation Summary: Most of your best players are also Facebook users, and when they’re on Facebook, they like to stay there. With more than 2 billion users globally, Facebook remains the largest and most widely used social media network. The chances are that not only are your best players on Facebook, but they're spending 20 minutes on average each day. Fortunately for marketers, Facebook’s Custom Audience tool offers an efficient and effective way to communicate with a specific audience to accomplish any number of business goals. Building campaign frequency and reach, communicating membership perks and re-engaging inactive players are just a few real-world ways to use Custom Audiences. In this how-to session, you will learn the ins-and-outs of using Custom Audiences on Facebook from creating and launching a campaign to recording the results.]]> Wed, 18 Jul 2018 18:50:20 GMT /slideshow/custom-audience-campaigns-how-to-make-the-most-of-facebooks-targeted-advertising-tool/106469728 WilliamCrozer1@slideshare.net(WilliamCrozer1) Custom Audience Campaigns: How to Make the Most of Facebook's Targeted Advertising Tool WilliamCrozer1 This presentation was originally delivered at the Casino Marketing & Technology Conference on July 18, 2018 by William Crozer, Director of Content Marketing and Digital Strategy for Wide Awake, a gaming and hospitality marketing agency. Presentation Summary: Most of your best players are also Facebook users, and when they’re on Facebook, they like to stay there. With more than 2 billion users globally, Facebook remains the largest and most widely used social media network. The chances are that not only are your best players on Facebook, but they're spending 20 minutes on average each day. Fortunately for marketers, Facebook’s Custom Audience tool offers an efficient and effective way to communicate with a specific audience to accomplish any number of business goals. Building campaign frequency and reach, communicating membership perks and re-engaging inactive players are just a few real-world ways to use Custom Audiences. In this how-to session, you will learn the ins-and-outs of using Custom Audiences on Facebook from creating and launching a campaign to recording the results. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/casinomarketingtechconference18powerpointfinal-180718185020-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This presentation was originally delivered at the Casino Marketing &amp; Technology Conference on July 18, 2018 by William Crozer, Director of Content Marketing and Digital Strategy for Wide Awake, a gaming and hospitality marketing agency. Presentation Summary: Most of your best players are also Facebook users, and when they’re on Facebook, they like to stay there. With more than 2 billion users globally, Facebook remains the largest and most widely used social media network. The chances are that not only are your best players on Facebook, but they&#39;re spending 20 minutes on average each day. Fortunately for marketers, Facebook’s Custom Audience tool offers an efficient and effective way to communicate with a specific audience to accomplish any number of business goals. Building campaign frequency and reach, communicating membership perks and re-engaging inactive players are just a few real-world ways to use Custom Audiences. In this how-to session, you will learn the ins-and-outs of using Custom Audiences on Facebook from creating and launching a campaign to recording the results.
Custom Audience Campaigns: How to Make the Most of Facebook's Targeted Advertising Tool from William Crozer
]]> 175 6 https://cdn.slidesharecdn.com/ss_thumbnails/casinomarketingtechconference18powerpointfinal-180718185020-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 The Good and Bad of Social Media Marketing: Confessions of a Shrewd Social Media Marketer /slideshow/the-good-and-bad-of-social-media-marketing-confessions-of-a-shrewd-social-media-marketer/89273934 vizexplorerfinal-180301133606
Not every marketing problem requires a social media marketing hammer to fix it. Understanding the strengths and limitations of social media marketing can build a stronger brand, deliver better customer service and create measurable results tied to concrete business objectives. In this session, participants will see real-world examples of how gaming properties succeed and fail in social media marketing while walking away with actionable tips to improve your property's performance.]]>
Not every marketing problem requires a social media marketing hammer to fix it. Understanding the strengths and limitations of social media marketing can build a stronger brand, deliver better customer service and create measurable results tied to concrete business objectives. In this session, participants will see real-world examples of how gaming properties succeed and fail in social media marketing while walking away with actionable tips to improve your property's performance.]]> Thu, 01 Mar 2018 13:36:06 GMT /slideshow/the-good-and-bad-of-social-media-marketing-confessions-of-a-shrewd-social-media-marketer/89273934 WilliamCrozer1@slideshare.net(WilliamCrozer1) The Good and Bad of Social Media Marketing: Confessions of a Shrewd Social Media Marketer WilliamCrozer1 Not every marketing problem requires a social media marketing hammer to fix it. Understanding the strengths and limitations of social media marketing can build a stronger brand, deliver better customer service and create measurable results tied to concrete business objectives. In this session, participants will see real-world examples of how gaming properties succeed and fail in social media marketing while walking away with actionable tips to improve your property's performance. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/vizexplorerfinal-180301133606-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Not every marketing problem requires a social media marketing hammer to fix it. Understanding the strengths and limitations of social media marketing can build a stronger brand, deliver better customer service and create measurable results tied to concrete business objectives. In this session, participants will see real-world examples of how gaming properties succeed and fail in social media marketing while walking away with actionable tips to improve your property&#39;s performance.
The Good and Bad of Social Media Marketing: Confessions of a Shrewd Social Media Marketer from William Crozer
]]> 60 2 https://cdn.slidesharecdn.com/ss_thumbnails/vizexplorerfinal-180301133606-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://public.slidesharecdn.com/v2/images/profile-picture.png https://cdn.slidesharecdn.com/ss_thumbnails/casinomarketingtechconference18powerpointfinal-180718185020-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/custom-audience-campaigns-how-to-make-the-most-of-facebooks-targeted-advertising-tool/106469728 Custom Audience Campai... https://cdn.slidesharecdn.com/ss_thumbnails/vizexplorerfinal-180301133606-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/the-good-and-bad-of-social-media-marketing-confessions-of-a-shrewd-social-media-marketer/89273934 The Good and Bad of So...