�ݺ�ߣshows by User: YUCHUNSHIH

�ݺ�ߣshows by User: YUCHUNSHIH / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: YUCHUNSHIH / Mon, 25 Nov 2019 09:52:36 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: YUCHUNSHIH Tips on UA, ASO, Ad Monetization & KPI Benchmarks - Fiona Shih | Animoca Brands /slideshow/tips-on-ua-aso-ad-monetization-kpi-benchmarks-fiona-shih-animoca-brands/197364717 tipsonuaasoadmonezitationkpibenchmarksfiona-shihanimocabrands201911v1-191125095236
- Event: "Hong Kong Game Enhancement and Performance Scheme" Training Workshop (November 23, 2019) - Speaker: Fiona Shih (UA & Ad Monetization Manager, Animoca Brands) - Audience: Mobile gaming startup developers and founders Mobile games/apps user acquisition is a continuous data-driven optimization process. On Nov. 23, 2019, I was honoured and excited to share with the Hong Kong based new gaming startup developers the simplified overview and case studies of the growth cycle from UA, ASO, Ad Monetization and key metric benchmarks for mobile games marketing. The growth cycle covered in this sharing includes: 1) where to choose the UA channels, best creative ratios, creative inspiration, KOL/influencer, community gamer management, MMP tracking, fraud types, basic KPI introduction such as IMP & ROAS, 2) game discovery and conversion optimization for ASO from app icon till ratings & reviews, useful ASO tools, and black hat ASO examples to avoid, 3) the post-install ad monetization process, such as mediation delivery logic, the importance of app-ads.txt, ad formats and flow timing, and 4) industry 3rd party KPI benchmark reference This sharing includes many third-party data I collected. The goal is to let the event audience, the new gaming startups, have a quick high-level overview on the subjects they might have not paid attention to but worth noticing. Any feedback is welcome! Enjoy! =)]]>
- Event: "Hong Kong Game Enhancement and Performance Scheme" Training Workshop (November 23, 2019) - Speaker: Fiona Shih (UA & Ad Monetization Manager, Animoca Brands) - Audience: Mobile gaming startup developers and founders Mobile games/apps user acquisition is a continuous data-driven optimization process. On Nov. 23, 2019, I was honoured and excited to share with the Hong Kong based new gaming startup developers the simplified overview and case studies of the growth cycle from UA, ASO, Ad Monetization and key metric benchmarks for mobile games marketing. The growth cycle covered in this sharing includes: 1) where to choose the UA channels, best creative ratios, creative inspiration, KOL/influencer, community gamer management, MMP tracking, fraud types, basic KPI introduction such as IMP & ROAS, 2) game discovery and conversion optimization for ASO from app icon till ratings & reviews, useful ASO tools, and black hat ASO examples to avoid, 3) the post-install ad monetization process, such as mediation delivery logic, the importance of app-ads.txt, ad formats and flow timing, and 4) industry 3rd party KPI benchmark reference This sharing includes many third-party data I collected. The goal is to let the event audience, the new gaming startups, have a quick high-level overview on the subjects they might have not paid attention to but worth noticing. Any feedback is welcome! Enjoy! =)]]> Mon, 25 Nov 2019 09:52:36 GMT /slideshow/tips-on-ua-aso-ad-monetization-kpi-benchmarks-fiona-shih-animoca-brands/197364717 YUCHUNSHIH@slideshare.net(YUCHUNSHIH) Tips on UA, ASO, Ad Monetization & KPI Benchmarks - Fiona Shih | Animoca Brands YUCHUNSHIH - Event: "Hong Kong Game Enhancement and Performance Scheme" Training Workshop (November 23, 2019) - Speaker: Fiona Shih (UA & Ad Monetization Manager, Animoca Brands) - Audience: Mobile gaming startup developers and founders Mobile games/apps user acquisition is a continuous data-driven optimization process. On Nov. 23, 2019, I was honoured and excited to share with the Hong Kong based new gaming startup developers the simplified overview and case studies of the growth cycle from UA, ASO, Ad Monetization and key metric benchmarks for mobile games marketing. The growth cycle covered in this sharing includes: 1) where to choose the UA channels, best creative ratios, creative inspiration, KOL/influencer, community gamer management, MMP tracking, fraud types, basic KPI introduction such as IMP & ROAS, 2) game discovery and conversion optimization for ASO from app icon till ratings & reviews, useful ASO tools, and black hat ASO examples to avoid, 3) the post-install ad monetization process, such as mediation delivery logic, the importance of app-ads.txt, ad formats and flow timing, and 4) industry 3rd party KPI benchmark reference This sharing includes many third-party data I collected. The goal is to let the event audience, the new gaming startups, have a quick high-level overview on the subjects they might have not paid attention to but worth noticing. Any feedback is welcome! Enjoy! =) <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/tipsonuaasoadmonezitationkpibenchmarksfiona-shihanimocabrands201911v1-191125095236-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> - Event: "Hong Kong Game Enhancement and Performance Scheme" Training Workshop (November 23, 2019) - Speaker: Fiona Shih (UA & Ad Monetization Manager, Animoca Brands) - Audience: Mobile gaming startup developers and founders Mobile games/apps user acquisition is a continuous data-driven optimization process. On Nov. 23, 2019, I was honoured and excited to share with the Hong Kong based new gaming startup developers the simplified overview and case studies of the growth cycle from UA, ASO, Ad Monetization and key metric benchmarks for mobile games marketing. The growth cycle covered in this sharing includes: 1) where to choose the UA channels, best creative ratios, creative inspiration, KOL/influencer, community gamer management, MMP tracking, fraud types, basic KPI introduction such as IMP & ROAS, 2) game discovery and conversion optimization for ASO from app icon till ratings & reviews, useful ASO tools, and black hat ASO examples to avoid, 3) the post-install ad monetization process, such as mediation delivery logic, the importance of app-ads.txt, ad formats and flow timing, and 4) industry 3rd party KPI benchmark reference This sharing includes many third-party data I collected. The goal is to let the event audience, the new gaming startups, have a quick high-level overview on the subjects they might have not paid attention to but worth noticing. Any feedback is welcome! Enjoy! =)

Tips on UA, ASO, Ad Monetization & KPI Benchmarks - Fiona Shih | Animoca Brands from Fiona Yu-Chun Shih

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0 Tips on ASO & Ad Monetization - Fiona Shih | Animoca Brands /slideshow/tips-on-aso-ad-monetization-fiona-shih-animoca-brands/148102941 tipsonasoadmonetizationfiona-shihanimocabrands20190529-190529091004
- Checkpoints on ASO, timing on Ad Monetization and our case studies from Crazy Defense Heroes - "How to Create a Hit Game" event in Shenzhen, China (May 2019) by Google AdMob x Mintegral x Avid.ly]]>
- Checkpoints on ASO, timing on Ad Monetization and our case studies from Crazy Defense Heroes - "How to Create a Hit Game" event in Shenzhen, China (May 2019) by Google AdMob x Mintegral x Avid.ly]]> Wed, 29 May 2019 09:10:04 GMT /slideshow/tips-on-aso-ad-monetization-fiona-shih-animoca-brands/148102941 YUCHUNSHIH@slideshare.net(YUCHUNSHIH) Tips on ASO & Ad Monetization - Fiona Shih | Animoca Brands YUCHUNSHIH - Checkpoints on ASO, timing on Ad Monetization and our case studies from Crazy Defense Heroes - "How to Create a Hit Game" event in Shenzhen, China (May 2019) by Google AdMob x Mintegral x Avid.ly <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/tipsonasoadmonetizationfiona-shihanimocabrands20190529-190529091004-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> - Checkpoints on ASO, timing on Ad Monetization and our case studies from Crazy Defense Heroes - "How to Create a Hit Game" event in Shenzhen, China (May 2019) by Google AdMob x Mintegral x Avid.ly

Tips on ASO & Ad Monetization - Fiona Shih | Animoca Brands from Fiona Yu-Chun Shih

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