ºÝºÝߣshows by User: YashGaneriwala / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: YashGaneriwala / Sun, 16 Oct 2016 15:40:22 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: YashGaneriwala Yashovardhan /slideshow/yashovardhan-67245235/67245235 2bc375f1-e02a-48c8-b66d-0b7c3f12de33-161016154022
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]]> Sun, 16 Oct 2016 15:40:22 GMT /slideshow/yashovardhan-67245235/67245235 YashGaneriwala@slideshare.net(YashGaneriwala) Yashovardhan YashGaneriwala <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2bc375f1-e02a-48c8-b66d-0b7c3f12de33-161016154022-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
Yashovardhan from Yashovardhan Ganeriwala
]]> 355 4 https://cdn.slidesharecdn.com/ss_thumbnails/2bc375f1-e02a-48c8-b66d-0b7c3f12de33-161016154022-thumbnail.jpg?width=120&height=120&fit=bounds presentation 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 What are Brands Good for? /slideshow/what-are-brands-good-for-50768708/50768708 hrtrbv3bq2cuq0dop13a-signature-f9dbfc51b93ef3f17040196650c18b010a5829f34b213bf0c16a89632e1ed5dc-poli-150721165823-lva1-app6892
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]]> Tue, 21 Jul 2015 16:58:23 GMT /slideshow/what-are-brands-good-for-50768708/50768708 YashGaneriwala@slideshare.net(YashGaneriwala) What are Brands Good for? YashGaneriwala <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/hrtrbv3bq2cuq0dop13a-signature-f9dbfc51b93ef3f17040196650c18b010a5829f34b213bf0c16a89632e1ed5dc-poli-150721165823-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
What are Brands Good for? from Yashovardhan Ganeriwala
]]> 272 3 https://cdn.slidesharecdn.com/ss_thumbnails/hrtrbv3bq2cuq0dop13a-signature-f9dbfc51b93ef3f17040196650c18b010a5829f34b213bf0c16a89632e1ed5dc-poli-150721165823-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Your Body Language Shapes Who You Are /slideshow/your-body-language-shapes-who-you-are-49785588/49785588 cbovrxgs7ajkmggkrzdl-signature-1ac41ca424f6c3eebee2434cda4eb32418b704fa9b84e5a10ac43fbd28e8d5a6-poli-150624133501-lva1-app6892
Presentation based on Amy Cuddy's Ted Talk on how your body language shapes who you are.]]>
Presentation based on Amy Cuddy's Ted Talk on how your body language shapes who you are.]]> Wed, 24 Jun 2015 13:35:01 GMT /slideshow/your-body-language-shapes-who-you-are-49785588/49785588 YashGaneriwala@slideshare.net(YashGaneriwala) Your Body Language Shapes Who You Are YashGaneriwala Presentation based on Amy Cuddy's Ted Talk on how your body language shapes who you are. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/cbovrxgs7ajkmggkrzdl-signature-1ac41ca424f6c3eebee2434cda4eb32418b704fa9b84e5a10ac43fbd28e8d5a6-poli-150624133501-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Presentation based on Amy Cuddy&#39;s Ted Talk on how your body language shapes who you are.
Your Body Language Shapes Who You Are from Yashovardhan Ganeriwala
]]> 398 2 https://cdn.slidesharecdn.com/ss_thumbnails/cbovrxgs7ajkmggkrzdl-signature-1ac41ca424f6c3eebee2434cda4eb32418b704fa9b84e5a10ac43fbd28e8d5a6-poli-150624133501-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds presentation 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 How to Speak so that People Want to Listen /slideshow/how-to-speak-so-that-people-want-to-listen-49785587/49785587 pnydqj70r9w8ucaddcpm-signature-1ac41ca424f6c3eebee2434cda4eb32418b704fa9b84e5a10ac43fbd28e8d5a6-poli-150624133500-lva1-app6891
A presentation based on the Ted Talk by Julian Treasure on how to speak so that people want to listen.]]>
A presentation based on the Ted Talk by Julian Treasure on how to speak so that people want to listen.]]> Wed, 24 Jun 2015 13:35:00 GMT /slideshow/how-to-speak-so-that-people-want-to-listen-49785587/49785587 YashGaneriwala@slideshare.net(YashGaneriwala) How to Speak so that People Want to Listen YashGaneriwala A presentation based on the Ted Talk by Julian Treasure on how to speak so that people want to listen. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/pnydqj70r9w8ucaddcpm-signature-1ac41ca424f6c3eebee2434cda4eb32418b704fa9b84e5a10ac43fbd28e8d5a6-poli-150624133500-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> A presentation based on the Ted Talk by Julian Treasure on how to speak so that people want to listen.
How to Speak so that People Want to Listen from Yashovardhan Ganeriwala
]]> 200 1 https://cdn.slidesharecdn.com/ss_thumbnails/pnydqj70r9w8ucaddcpm-signature-1ac41ca424f6c3eebee2434cda4eb32418b704fa9b84e5a10ac43fbd28e8d5a6-poli-150624133500-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 How Can Market Leaders Expand the Total Market and Defend Market Share /slideshow/how-can-market-leaders-expand-the-total-market-and-defend-market-share-49785523/49785523 qcddjdwkrna2fq9cx7pn-signature-1ac41ca424f6c3eebee2434cda4eb32418b704fa9b84e5a10ac43fbd28e8d5a6-poli-150624133332-lva1-app6892
A market leader has the largest market share in the relevant product market. To remain dominant, the leader looks for ways to expand total market demand and attempts to protect and perhaps increase its current share. ]]>
A market leader has the largest market share in the relevant product market. To remain dominant, the leader looks for ways to expand total market demand and attempts to protect and perhaps increase its current share. ]]> Wed, 24 Jun 2015 13:33:32 GMT /slideshow/how-can-market-leaders-expand-the-total-market-and-defend-market-share-49785523/49785523 YashGaneriwala@slideshare.net(YashGaneriwala) How Can Market Leaders Expand the Total Market and Defend Market Share YashGaneriwala A market leader has the largest market share in the relevant product market. To remain dominant, the leader looks for ways to expand total market demand and attempts to protect and perhaps increase its current share. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/qcddjdwkrna2fq9cx7pn-signature-1ac41ca424f6c3eebee2434cda4eb32418b704fa9b84e5a10ac43fbd28e8d5a6-poli-150624133332-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> A market leader has the largest market share in the relevant product market. To remain dominant, the leader looks for ways to expand total market demand and attempts to protect and perhaps increase its current share.
How Can Market Leaders Expand the Total Market and Defend Market Share from Yashovardhan Ganeriwala
]]> 327 1 https://cdn.slidesharecdn.com/ss_thumbnails/qcddjdwkrna2fq9cx7pn-signature-1ac41ca424f6c3eebee2434cda4eb32418b704fa9b84e5a10ac43fbd28e8d5a6-poli-150624133332-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 How Should Market Challengers Attack Market Leaders /slideshow/how-should-market-challengers-attack-market-leaders-49784675/49784675 mrmpehpittw9tjfowp1k-signature-ef5ae5882446d44f71c2e566d6ffd54eeae3e16835892a99d0fe347106903b7c-poli-150624131418-lva1-app6892
A market challenger attacks the market leader and other competitors in an aggressive bid for more market share. There are five types of general attack; challengers must also choose specific attack strategies.]]>
A market challenger attacks the market leader and other competitors in an aggressive bid for more market share. There are five types of general attack; challengers must also choose specific attack strategies.]]> Wed, 24 Jun 2015 13:14:18 GMT /slideshow/how-should-market-challengers-attack-market-leaders-49784675/49784675 YashGaneriwala@slideshare.net(YashGaneriwala) How Should Market Challengers Attack Market Leaders YashGaneriwala A market challenger attacks the market leader and other competitors in an aggressive bid for more market share. There are five types of general attack; challengers must also choose specific attack strategies. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/mrmpehpittw9tjfowp1k-signature-ef5ae5882446d44f71c2e566d6ffd54eeae3e16835892a99d0fe347106903b7c-poli-150624131418-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> A market challenger attacks the market leader and other competitors in an aggressive bid for more market share. There are five types of general attack; challengers must also choose specific attack strategies.
How Should Market Challengers Attack Market Leaders from Yashovardhan Ganeriwala
]]> 259 1 https://cdn.slidesharecdn.com/ss_thumbnails/mrmpehpittw9tjfowp1k-signature-ef5ae5882446d44f71c2e566d6ffd54eeae3e16835892a99d0fe347106903b7c-poli-150624131418-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds presentation 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 How Can Market Followers or Nichers Compete Effectively /slideshow/how-can-market-followers-or-nichers-compete-effectively-49784674/49784674 fwl3vokqp6g2or6mzviz-signature-ef5ae5882446d44f71c2e566d6ffd54eeae3e16835892a99d0fe347106903b7c-poli-150624131418-lva1-app6892
A market follower is a runner-up firm willing to maintain its market share and not rock the boat. It can play the role of counterfeiter, cloner, imitator, or adapter. A market nicher serves small market segments not being served by larger firms. The key to niche-man-ship is specialization. Nichers develop offerings to fully meet a certain group of customers’ needs, commanding a premium price in the process. As important as a competitive orientation is in today’s global markets, companies should not overdo the emphasis on competitors. They should maintain a good balance of consumer and competitor monitoring.]]>
A market follower is a runner-up firm willing to maintain its market share and not rock the boat. It can play the role of counterfeiter, cloner, imitator, or adapter. A market nicher serves small market segments not being served by larger firms. The key to niche-man-ship is specialization. Nichers develop offerings to fully meet a certain group of customers’ needs, commanding a premium price in the process. As important as a competitive orientation is in today’s global markets, companies should not overdo the emphasis on competitors. They should maintain a good balance of consumer and competitor monitoring.]]> Wed, 24 Jun 2015 13:14:18 GMT /slideshow/how-can-market-followers-or-nichers-compete-effectively-49784674/49784674 YashGaneriwala@slideshare.net(YashGaneriwala) How Can Market Followers or Nichers Compete Effectively YashGaneriwala A market follower is a runner-up firm willing to maintain its market share and not rock the boat. It can play the role of counterfeiter, cloner, imitator, or adapter. A market nicher serves small market segments not being served by larger firms. The key to niche-man-ship is specialization. Nichers develop offerings to fully meet a certain group of customers’ needs, commanding a premium price in the process. As important as a competitive orientation is in today’s global markets, companies should not overdo the emphasis on competitors. They should maintain a good balance of consumer and competitor monitoring. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/fwl3vokqp6g2or6mzviz-signature-ef5ae5882446d44f71c2e566d6ffd54eeae3e16835892a99d0fe347106903b7c-poli-150624131418-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> A market follower is a runner-up firm willing to maintain its market share and not rock the boat. It can play the role of counterfeiter, cloner, imitator, or adapter. A market nicher serves small market segments not being served by larger firms. The key to niche-man-ship is specialization. Nichers develop offerings to fully meet a certain group of customers’ needs, commanding a premium price in the process. As important as a competitive orientation is in today’s global markets, companies should not overdo the emphasis on competitors. They should maintain a good balance of consumer and competitor monitoring.
How Can Market Followers or Nichers Compete Effectively from Yashovardhan Ganeriwala
]]> 403 1 https://cdn.slidesharecdn.com/ss_thumbnails/fwl3vokqp6g2or6mzviz-signature-ef5ae5882446d44f71c2e566d6ffd54eeae3e16835892a99d0fe347106903b7c-poli-150624131418-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds presentation 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 What Marketing Strategies are Appropriate at Each Stage of Product Llife Cycle /slideshow/what-marketing-strategies-are-appropriate-at-each-stage-of-product-life-cycle-49784672/49784672 zsvuxcmrrjsm5amp7vjr-signature-ef5ae5882446d44f71c2e566d6ffd54eeae3e16835892a99d0fe347106903b7c-poli-150624131418-lva1-app6892
Because economic conditions change and competitive activity varies, companies normally must reformulate their marketing strategy several times during a product’s life cycle. Technologies, product forms, and brands also exhibit life cycles with distinct stages. The life cycle stages are usually introduction, growth, maturity, and decline. Most products today are in the maturity stage. Each product life cycle stage calls for different marketing strategies. The introduction is marked by slow growth and minimal profits. If successful, the product enters a growth stage marked by rapid sales growth and increasing profits. There follows a maturity stage in which sales growth slows and profits stabilize. Finally, the product enters a decline stage. The company’s task is to identify the truly weak products, develop a strategy for each, and phase them out in a way that minimizes impact on company profits, employees, and customers. Like products, markets evolve through four stages: emergence, growth, maturity, and decline.]]>
Because economic conditions change and competitive activity varies, companies normally must reformulate their marketing strategy several times during a product’s life cycle. Technologies, product forms, and brands also exhibit life cycles with distinct stages. The life cycle stages are usually introduction, growth, maturity, and decline. Most products today are in the maturity stage. Each product life cycle stage calls for different marketing strategies. The introduction is marked by slow growth and minimal profits. If successful, the product enters a growth stage marked by rapid sales growth and increasing profits. There follows a maturity stage in which sales growth slows and profits stabilize. Finally, the product enters a decline stage. The company’s task is to identify the truly weak products, develop a strategy for each, and phase them out in a way that minimizes impact on company profits, employees, and customers. Like products, markets evolve through four stages: emergence, growth, maturity, and decline.]]> Wed, 24 Jun 2015 13:14:17 GMT /slideshow/what-marketing-strategies-are-appropriate-at-each-stage-of-product-life-cycle-49784672/49784672 YashGaneriwala@slideshare.net(YashGaneriwala) What Marketing Strategies are Appropriate at Each Stage of Product Llife Cycle YashGaneriwala Because economic conditions change and competitive activity varies, companies normally must reformulate their marketing strategy several times during a product’s life cycle. Technologies, product forms, and brands also exhibit life cycles with distinct stages. The life cycle stages are usually introduction, growth, maturity, and decline. Most products today are in the maturity stage. Each product life cycle stage calls for different marketing strategies. The introduction is marked by slow growth and minimal profits. If successful, the product enters a growth stage marked by rapid sales growth and increasing profits. There follows a maturity stage in which sales growth slows and profits stabilize. Finally, the product enters a decline stage. The company’s task is to identify the truly weak products, develop a strategy for each, and phase them out in a way that minimizes impact on company profits, employees, and customers. Like products, markets evolve through four stages: emergence, growth, maturity, and decline. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/zsvuxcmrrjsm5amp7vjr-signature-ef5ae5882446d44f71c2e566d6ffd54eeae3e16835892a99d0fe347106903b7c-poli-150624131418-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Because economic conditions change and competitive activity varies, companies normally must reformulate their marketing strategy several times during a product’s life cycle. Technologies, product forms, and brands also exhibit life cycles with distinct stages. The life cycle stages are usually introduction, growth, maturity, and decline. Most products today are in the maturity stage. Each product life cycle stage calls for different marketing strategies. The introduction is marked by slow growth and minimal profits. If successful, the product enters a growth stage marked by rapid sales growth and increasing profits. There follows a maturity stage in which sales growth slows and profits stabilize. Finally, the product enters a decline stage. The company’s task is to identify the truly weak products, develop a strategy for each, and phase them out in a way that minimizes impact on company profits, employees, and customers. Like products, markets evolve through four stages: emergence, growth, maturity, and decline.
What Marketing Strategies are Appropriate at Each Stage of Product Llife Cycle from Yashovardhan Ganeriwala
]]> 1069 2 https://cdn.slidesharecdn.com/ss_thumbnails/zsvuxcmrrjsm5amp7vjr-signature-ef5ae5882446d44f71c2e566d6ffd54eeae3e16835892a99d0fe347106903b7c-poli-150624131418-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds presentation 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 BOOSTING SKILLSETS: INCREASING THE EMPLOYABILITY OF THE YOUTH /slideshow/manthan-final-46373708/46373708 manthanfinal-150327132217-conversion-gate01
In India, more than 80% of Indians do not possess identifiable marketable skills, which in turn makes it difficult for them to get jobs. The presentation talks about how boosting the skill sets of the youth can help in improving their employability.]]>
In India, more than 80% of Indians do not possess identifiable marketable skills, which in turn makes it difficult for them to get jobs. The presentation talks about how boosting the skill sets of the youth can help in improving their employability.]]> Fri, 27 Mar 2015 13:22:17 GMT /slideshow/manthan-final-46373708/46373708 YashGaneriwala@slideshare.net(YashGaneriwala) BOOSTING SKILLSETS: INCREASING THE EMPLOYABILITY OF THE YOUTH YashGaneriwala In India, more than 80% of Indians do not possess identifiable marketable skills, which in turn makes it difficult for them to get jobs. The presentation talks about how boosting the skill sets of the youth can help in improving their employability. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/manthanfinal-150327132217-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> In India, more than 80% of Indians do not possess identifiable marketable skills, which in turn makes it difficult for them to get jobs. The presentation talks about how boosting the skill sets of the youth can help in improving their employability.
BOOSTING SKILLSETS: INCREASING THE EMPLOYABILITY OF THE YOUTH from Yashovardhan Ganeriwala
]]> 467 1 https://cdn.slidesharecdn.com/ss_thumbnails/manthanfinal-150327132217-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Singham Returns Marketing /slideshow/singham-returns-marketing/41460083 singhamreturns-141112085832-conversion-gate02
The marketing objective of Singham Returns was to build a franchise around the film, for which an animated caricature of Singham was created that would appeal to kids. The film had tied up with Aaj Tak to come up with a special Singham video for their popular animation series ‘SO SORRY!’ With very limited time available for marketing the film, Singham Returns’ Facebook page managed to get more than half a million followers, by mere organic promotions. The film was also trending on Twitter with hashtags like #SinghamReturns, #AataMajhiSatakli and #BajiraoSingham. For the first time, a Hindi film had launched an AUGMENTED REALITY app for Android and iOS users. The campaign was also complemented by 2 mobile games: Singham Returns-The Game and Singham Returns- Takedown. The film had also come up with a range of merchandise that became hugely successful. A co branded merchandise deal was also signed with Bewakoof.com, in order to widen the film’s reach.]]>
The marketing objective of Singham Returns was to build a franchise around the film, for which an animated caricature of Singham was created that would appeal to kids. The film had tied up with Aaj Tak to come up with a special Singham video for their popular animation series ‘SO SORRY!’ With very limited time available for marketing the film, Singham Returns’ Facebook page managed to get more than half a million followers, by mere organic promotions. The film was also trending on Twitter with hashtags like #SinghamReturns, #AataMajhiSatakli and #BajiraoSingham. For the first time, a Hindi film had launched an AUGMENTED REALITY app for Android and iOS users. The campaign was also complemented by 2 mobile games: Singham Returns-The Game and Singham Returns- Takedown. The film had also come up with a range of merchandise that became hugely successful. A co branded merchandise deal was also signed with Bewakoof.com, in order to widen the film’s reach.]]> Wed, 12 Nov 2014 08:58:32 GMT /slideshow/singham-returns-marketing/41460083 YashGaneriwala@slideshare.net(YashGaneriwala) Singham Returns Marketing YashGaneriwala The marketing objective of Singham Returns was to build a franchise around the film, for which an animated caricature of Singham was created that would appeal to kids. The film had tied up with Aaj Tak to come up with a special Singham video for their popular animation series ‘SO SORRY!’ With very limited time available for marketing the film, Singham Returns’ Facebook page managed to get more than half a million followers, by mere organic promotions. The film was also trending on Twitter with hashtags like #SinghamReturns, #AataMajhiSatakli and #BajiraoSingham. For the first time, a Hindi film had launched an AUGMENTED REALITY app for Android and iOS users. The campaign was also complemented by 2 mobile games: Singham Returns-The Game and Singham Returns- Takedown. The film had also come up with a range of merchandise that became hugely successful. A co branded merchandise deal was also signed with Bewakoof.com, in order to widen the film’s reach. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/singhamreturns-141112085832-conversion-gate02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The marketing objective of Singham Returns was to build a franchise around the film, for which an animated caricature of Singham was created that would appeal to kids. The film had tied up with Aaj Tak to come up with a special Singham video for their popular animation series ‘SO SORRY!’ With very limited time available for marketing the film, Singham Returns’ Facebook page managed to get more than half a million followers, by mere organic promotions. The film was also trending on Twitter with hashtags like #SinghamReturns, #AataMajhiSatakli and #BajiraoSingham. For the first time, a Hindi film had launched an AUGMENTED REALITY app for Android and iOS users. The campaign was also complemented by 2 mobile games: Singham Returns-The Game and Singham Returns- Takedown. The film had also come up with a range of merchandise that became hugely successful. A co branded merchandise deal was also signed with Bewakoof.com, in order to widen the film’s reach.
Singham Returns Marketing from Yashovardhan Ganeriwala
]]> 464 1 https://cdn.slidesharecdn.com/ss_thumbnails/singhamreturns-141112085832-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds presentation 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Chennai Express Marketing /slideshow/chennai-express-marketing/40121784 chennaiexpressmarketing-141010120614-conversion-gate02
Chennai Express created new paradigms of marketing a film using social media. The film had got an unprecedented response over the social media, with 1 billion cumulative impressions and over 750 thousand tweets over a 90 day period during the campaign. Chennai Express created Twitter history in India as the first film to be listed in the top trends for more than 10 consecutive days. It also became the first Indian film in Twitter history to trend at worldwide no.1 with 2 separate hashtags #ChennaiExpress & #ChennaiExpressWeekend. Shailja Gupta, the digital marketing head for the film also came up with a trailer launch innovation, where users were required to Tweet their comments to make a train move over a virtual rail line from Mumbai to Rameshwaram. The more the tweets, the faster the train moved and as soon as the train reached Rameshwaram, the trailer was released. In addition to exploiting the social media, Chennai Express also used new media promotional tools like an interactive multi-media website, mobile game, karaoke app, etc. Shailja Gupta also won an award for Chennai Express’ marketing from the Wharton Business School in the Entertainment section.]]>
Chennai Express created new paradigms of marketing a film using social media. The film had got an unprecedented response over the social media, with 1 billion cumulative impressions and over 750 thousand tweets over a 90 day period during the campaign. Chennai Express created Twitter history in India as the first film to be listed in the top trends for more than 10 consecutive days. It also became the first Indian film in Twitter history to trend at worldwide no.1 with 2 separate hashtags #ChennaiExpress & #ChennaiExpressWeekend. Shailja Gupta, the digital marketing head for the film also came up with a trailer launch innovation, where users were required to Tweet their comments to make a train move over a virtual rail line from Mumbai to Rameshwaram. The more the tweets, the faster the train moved and as soon as the train reached Rameshwaram, the trailer was released. In addition to exploiting the social media, Chennai Express also used new media promotional tools like an interactive multi-media website, mobile game, karaoke app, etc. Shailja Gupta also won an award for Chennai Express’ marketing from the Wharton Business School in the Entertainment section.]]> Fri, 10 Oct 2014 12:06:14 GMT /slideshow/chennai-express-marketing/40121784 YashGaneriwala@slideshare.net(YashGaneriwala) Chennai Express Marketing YashGaneriwala Chennai Express created new paradigms of marketing a film using social media. The film had got an unprecedented response over the social media, with 1 billion cumulative impressions and over 750 thousand tweets over a 90 day period during the campaign. Chennai Express created Twitter history in India as the first film to be listed in the top trends for more than 10 consecutive days. It also became the first Indian film in Twitter history to trend at worldwide no.1 with 2 separate hashtags #ChennaiExpress & #ChennaiExpressWeekend. Shailja Gupta, the digital marketing head for the film also came up with a trailer launch innovation, where users were required to Tweet their comments to make a train move over a virtual rail line from Mumbai to Rameshwaram. The more the tweets, the faster the train moved and as soon as the train reached Rameshwaram, the trailer was released. In addition to exploiting the social media, Chennai Express also used new media promotional tools like an interactive multi-media website, mobile game, karaoke app, etc. Shailja Gupta also won an award for Chennai Express’ marketing from the Wharton Business School in the Entertainment section. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/chennaiexpressmarketing-141010120614-conversion-gate02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Chennai Express created new paradigms of marketing a film using social media. The film had got an unprecedented response over the social media, with 1 billion cumulative impressions and over 750 thousand tweets over a 90 day period during the campaign. Chennai Express created Twitter history in India as the first film to be listed in the top trends for more than 10 consecutive days. It also became the first Indian film in Twitter history to trend at worldwide no.1 with 2 separate hashtags #ChennaiExpress &amp; #ChennaiExpressWeekend. Shailja Gupta, the digital marketing head for the film also came up with a trailer launch innovation, where users were required to Tweet their comments to make a train move over a virtual rail line from Mumbai to Rameshwaram. The more the tweets, the faster the train moved and as soon as the train reached Rameshwaram, the trailer was released. In addition to exploiting the social media, Chennai Express also used new media promotional tools like an interactive multi-media website, mobile game, karaoke app, etc. Shailja Gupta also won an award for Chennai Express’ marketing from the Wharton Business School in the Entertainment section.
Chennai Express Marketing from Yashovardhan Ganeriwala
]]> 713 1 https://cdn.slidesharecdn.com/ss_thumbnails/chennaiexpressmarketing-141010120614-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Ra.One Marketing /slideshow/raone-marketing-40121257/40121257 ra-141010115155-conversion-gate02
Ra.One is a 2011 Bollywood science fiction film co-written and directed by Anubhav Sinha and starring Shahrukh Khan, Kareena Kapoor, Arjun Rampal, Shahana Goswami and Armaan Verma. The film's premise is a motion sensor-based game in which the antagonist is significantly more powerful than the protagonist. Subsequently, the game's antagonist escapes into the real world so as to confront the only player to have defeated him. Ra.One was released on October 26, 2011, coinciding with the Diwali five-day weekend. Upon release, the film received a lukewarm critical reception in India but garnered a positive critical reception overseas. Subsequently, the film became one of the highest-grossing Bollywood films of 2011, earning 202 crore (US$35 million) worldwide from its Hindi version. Promotions: The producers of Ra.One set a record marketing budget of around 52 crore (US$8.9 million), making it the highest ever for a Bollywood film. Online promotions accounted for 15 crore (US$2.6 million) of this budget. The producers spent up to 10 crore (US$1.7 million) while tie-up partners covered the remaining marketing costs. The film's extensive promotion and marketing campaign were described as "the most comprehensive and all-pervasive among people's lives", and a "promotional blitzkrieg". Khan said in an interview that, "I think it's very, very important in entertainment to get into merchandising, to get into gaming and be on the net. I think you really need to take films and think of it as a product and put it across, and inform everyone what this product is because it is very expensive to go and buy the ticket." Promotion of the film officially began in December 2010 when the first poster was published in a number of Indian newspapers.The film's first look was later unveiled by Khan on his Twitter page on January 1, 2011. Later, Sinha announced the launch of two teaser trailers of the film during the 2011 Cricket World Cup, nine months before the film's release. Asked about why he was launching the film's trailer so early, Sinha commented, "Ra.One is not a Bollywood film that [the audiences] have seen before. The kind of size and magnitude that the film has requires it to be slowly introduced to the audience and that is the very purpose why we are starting the whole communication so early." The film's first full-length theatrical trailer was released three months later. To promote the theatrical trailer, Khan was accompanied by the director on a tour of five cities, which included Delhi, Chandigarh, Indore and Ahmedabad. During this event, BIG Cinemaslaunched a 3,600 feet-long fan mail collecting audience wishes and messages for the film, which would go to 50 BIG Cinema theaters around the country, making it India's longest travelling fan mail. Prior to the film's release, the fan mail was handed over to Khan. The official website of the film was unveiled on May 31, 2011. In September 2011, Red Chillies Entertainment (RCE) launched a viral marketi]]>
Ra.One is a 2011 Bollywood science fiction film co-written and directed by Anubhav Sinha and starring Shahrukh Khan, Kareena Kapoor, Arjun Rampal, Shahana Goswami and Armaan Verma. The film's premise is a motion sensor-based game in which the antagonist is significantly more powerful than the protagonist. Subsequently, the game's antagonist escapes into the real world so as to confront the only player to have defeated him. Ra.One was released on October 26, 2011, coinciding with the Diwali five-day weekend. Upon release, the film received a lukewarm critical reception in India but garnered a positive critical reception overseas. Subsequently, the film became one of the highest-grossing Bollywood films of 2011, earning 202 crore (US$35 million) worldwide from its Hindi version. Promotions: The producers of Ra.One set a record marketing budget of around 52 crore (US$8.9 million), making it the highest ever for a Bollywood film. Online promotions accounted for 15 crore (US$2.6 million) of this budget. The producers spent up to 10 crore (US$1.7 million) while tie-up partners covered the remaining marketing costs. The film's extensive promotion and marketing campaign were described as "the most comprehensive and all-pervasive among people's lives", and a "promotional blitzkrieg". Khan said in an interview that, "I think it's very, very important in entertainment to get into merchandising, to get into gaming and be on the net. I think you really need to take films and think of it as a product and put it across, and inform everyone what this product is because it is very expensive to go and buy the ticket." Promotion of the film officially began in December 2010 when the first poster was published in a number of Indian newspapers.The film's first look was later unveiled by Khan on his Twitter page on January 1, 2011. Later, Sinha announced the launch of two teaser trailers of the film during the 2011 Cricket World Cup, nine months before the film's release. Asked about why he was launching the film's trailer so early, Sinha commented, "Ra.One is not a Bollywood film that [the audiences] have seen before. The kind of size and magnitude that the film has requires it to be slowly introduced to the audience and that is the very purpose why we are starting the whole communication so early." The film's first full-length theatrical trailer was released three months later. To promote the theatrical trailer, Khan was accompanied by the director on a tour of five cities, which included Delhi, Chandigarh, Indore and Ahmedabad. During this event, BIG Cinemaslaunched a 3,600 feet-long fan mail collecting audience wishes and messages for the film, which would go to 50 BIG Cinema theaters around the country, making it India's longest travelling fan mail. Prior to the film's release, the fan mail was handed over to Khan. The official website of the film was unveiled on May 31, 2011. In September 2011, Red Chillies Entertainment (RCE) launched a viral marketi]]> Fri, 10 Oct 2014 11:51:55 GMT /slideshow/raone-marketing-40121257/40121257 YashGaneriwala@slideshare.net(YashGaneriwala) Ra.One Marketing YashGaneriwala Ra.One is a 2011 Bollywood science fiction film co-written and directed by Anubhav Sinha and starring Shahrukh Khan, Kareena Kapoor, Arjun Rampal, Shahana Goswami and Armaan Verma. The film's premise is a motion sensor-based game in which the antagonist is significantly more powerful than the protagonist. Subsequently, the game's antagonist escapes into the real world so as to confront the only player to have defeated him. Ra.One was released on October 26, 2011, coinciding with the Diwali five-day weekend. Upon release, the film received a lukewarm critical reception in India but garnered a positive critical reception overseas. Subsequently, the film became one of the highest-grossing Bollywood films of 2011, earning 202 crore (US$35 million) worldwide from its Hindi version. Promotions: The producers of Ra.One set a record marketing budget of around 52 crore (US$8.9 million), making it the highest ever for a Bollywood film. Online promotions accounted for 15 crore (US$2.6 million) of this budget. The producers spent up to 10 crore (US$1.7 million) while tie-up partners covered the remaining marketing costs. The film's extensive promotion and marketing campaign were described as "the most comprehensive and all-pervasive among people's lives", and a "promotional blitzkrieg". Khan said in an interview that, "I think it's very, very important in entertainment to get into merchandising, to get into gaming and be on the net. I think you really need to take films and think of it as a product and put it across, and inform everyone what this product is because it is very expensive to go and buy the ticket." Promotion of the film officially began in December 2010 when the first poster was published in a number of Indian newspapers.The film's first look was later unveiled by Khan on his Twitter page on January 1, 2011. Later, Sinha announced the launch of two teaser trailers of the film during the 2011 Cricket World Cup, nine months before the film's release. Asked about why he was launching the film's trailer so early, Sinha commented, "Ra.One is not a Bollywood film that [the audiences] have seen before. The kind of size and magnitude that the film has requires it to be slowly introduced to the audience and that is the very purpose why we are starting the whole communication so early." The film's first full-length theatrical trailer was released three months later. To promote the theatrical trailer, Khan was accompanied by the director on a tour of five cities, which included Delhi, Chandigarh, Indore and Ahmedabad. During this event, BIG Cinemaslaunched a 3,600 feet-long fan mail collecting audience wishes and messages for the film, which would go to 50 BIG Cinema theaters around the country, making it India's longest travelling fan mail. Prior to the film's release, the fan mail was handed over to Khan. The official website of the film was unveiled on May 31, 2011. In September 2011, Red Chillies Entertainment (RCE) launched a viral marketi <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ra-141010115155-conversion-gate02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Ra.One is a 2011 Bollywood science fiction film co-written and directed by Anubhav Sinha and starring Shahrukh Khan, Kareena Kapoor, Arjun Rampal, Shahana Goswami and Armaan Verma. The film&#39;s premise is a motion sensor-based game in which the antagonist is significantly more powerful than the protagonist. Subsequently, the game&#39;s antagonist escapes into the real world so as to confront the only player to have defeated him. Ra.One was released on October 26, 2011, coinciding with the Diwali five-day weekend. Upon release, the film received a lukewarm critical reception in India but garnered a positive critical reception overseas. Subsequently, the film became one of the highest-grossing Bollywood films of 2011, earning 202 crore (US$35 million) worldwide from its Hindi version. Promotions: The producers of Ra.One set a record marketing budget of around 52 crore (US$8.9 million), making it the highest ever for a Bollywood film. Online promotions accounted for 15 crore (US$2.6 million) of this budget. The producers spent up to 10 crore (US$1.7 million) while tie-up partners covered the remaining marketing costs. The film&#39;s extensive promotion and marketing campaign were described as &quot;the most comprehensive and all-pervasive among people&#39;s lives&quot;, and a &quot;promotional blitzkrieg&quot;. Khan said in an interview that, &quot;I think it&#39;s very, very important in entertainment to get into merchandising, to get into gaming and be on the net. I think you really need to take films and think of it as a product and put it across, and inform everyone what this product is because it is very expensive to go and buy the ticket.&quot; Promotion of the film officially began in December 2010 when the first poster was published in a number of Indian newspapers.The film&#39;s first look was later unveiled by Khan on his Twitter page on January 1, 2011. Later, Sinha announced the launch of two teaser trailers of the film during the 2011 Cricket World Cup, nine months before the film&#39;s release. Asked about why he was launching the film&#39;s trailer so early, Sinha commented, &quot;Ra.One is not a Bollywood film that [the audiences] have seen before. The kind of size and magnitude that the film has requires it to be slowly introduced to the audience and that is the very purpose why we are starting the whole communication so early.&quot; The film&#39;s first full-length theatrical trailer was released three months later. To promote the theatrical trailer, Khan was accompanied by the director on a tour of five cities, which included Delhi, Chandigarh, Indore and Ahmedabad. During this event, BIG Cinemaslaunched a 3,600 feet-long fan mail collecting audience wishes and messages for the film, which would go to 50 BIG Cinema theaters around the country, making it India&#39;s longest travelling fan mail. Prior to the film&#39;s release, the fan mail was handed over to Khan. The official website of the film was unveiled on May 31, 2011. In September 2011, Red Chillies Entertainment (RCE) launched a viral marketi
Ra.One Marketing from Yashovardhan Ganeriwala
]]> 807 3 https://cdn.slidesharecdn.com/ss_thumbnails/ra-141010115155-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Generic Brands /slideshow/generic-brands-37115345/37115345 genericbrands-140718013531-phpapp02
There have been brands that have made a difference to this fiercely competitive business world just by their sheer brand power. This brand power is not created overnight. There are multiple factors that play pivotal roles to synergize for creation of a powerful brand image. This is why some brands eventually evolve to be termed as GENERIC BRANDS because they become synonyms to the product/ service they manufacture. The key point for all such companies is to create the right perception of their brand amongst their target audience. It’s all about settling down in the minds of the people. The tools and methods applied to satisfy the customers may be many, but the ultimate goal is always constant. As a result, the brand of the company becomes its most valuable asset. A generic brand, also known as a genericized trademark or proprietary eponym, is a trademark or brand name that has become the generic name for, or synonymous with, a general class of product or service, against the usual intentions of the brand's owner. Using a genericized trademark to refer to the general form of what that brand represents is a form of metonymy. A brand is said to become genericized when it began as a distinctive product identifier but has changed in meaning to become generic. A brand typically becomes "genericized" when the products or services with which it is associated have acquired substantial market dominance or mind share such that the primary meaning of the genericized brand becomes the product or service itself rather than an indication of source for the product or service. A trademark thus popularized has its legal protection at risk in some countries such as the United States and United Kingdom, as its intellectual property rights in the trademark may be lost and competitors enabled to use the genericized brand to describe their similar products, unless the owner of an affected brand works sufficiently to correct and prevent such broad use. ]]>
There have been brands that have made a difference to this fiercely competitive business world just by their sheer brand power. This brand power is not created overnight. There are multiple factors that play pivotal roles to synergize for creation of a powerful brand image. This is why some brands eventually evolve to be termed as GENERIC BRANDS because they become synonyms to the product/ service they manufacture. The key point for all such companies is to create the right perception of their brand amongst their target audience. It’s all about settling down in the minds of the people. The tools and methods applied to satisfy the customers may be many, but the ultimate goal is always constant. As a result, the brand of the company becomes its most valuable asset. A generic brand, also known as a genericized trademark or proprietary eponym, is a trademark or brand name that has become the generic name for, or synonymous with, a general class of product or service, against the usual intentions of the brand's owner. Using a genericized trademark to refer to the general form of what that brand represents is a form of metonymy. A brand is said to become genericized when it began as a distinctive product identifier but has changed in meaning to become generic. A brand typically becomes "genericized" when the products or services with which it is associated have acquired substantial market dominance or mind share such that the primary meaning of the genericized brand becomes the product or service itself rather than an indication of source for the product or service. A trademark thus popularized has its legal protection at risk in some countries such as the United States and United Kingdom, as its intellectual property rights in the trademark may be lost and competitors enabled to use the genericized brand to describe their similar products, unless the owner of an affected brand works sufficiently to correct and prevent such broad use. ]]> Fri, 18 Jul 2014 01:35:31 GMT /slideshow/generic-brands-37115345/37115345 YashGaneriwala@slideshare.net(YashGaneriwala) Generic Brands YashGaneriwala There have been brands that have made a difference to this fiercely competitive business world just by their sheer brand power. This brand power is not created overnight. There are multiple factors that play pivotal roles to synergize for creation of a powerful brand image. This is why some brands eventually evolve to be termed as GENERIC BRANDS because they become synonyms to the product/ service they manufacture. The key point for all such companies is to create the right perception of their brand amongst their target audience. It’s all about settling down in the minds of the people. The tools and methods applied to satisfy the customers may be many, but the ultimate goal is always constant. As a result, the brand of the company becomes its most valuable asset. A generic brand, also known as a genericized trademark or proprietary eponym, is a trademark or brand name that has become the generic name for, or synonymous with, a general class of product or service, against the usual intentions of the brand's owner. Using a genericized trademark to refer to the general form of what that brand represents is a form of metonymy. A brand is said to become genericized when it began as a distinctive product identifier but has changed in meaning to become generic. A brand typically becomes "genericized" when the products or services with which it is associated have acquired substantial market dominance or mind share such that the primary meaning of the genericized brand becomes the product or service itself rather than an indication of source for the product or service. A trademark thus popularized has its legal protection at risk in some countries such as the United States and United Kingdom, as its intellectual property rights in the trademark may be lost and competitors enabled to use the genericized brand to describe their similar products, unless the owner of an affected brand works sufficiently to correct and prevent such broad use. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/genericbrands-140718013531-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> There have been brands that have made a difference to this fiercely competitive business world just by their sheer brand power. This brand power is not created overnight. There are multiple factors that play pivotal roles to synergize for creation of a powerful brand image. This is why some brands eventually evolve to be termed as GENERIC BRANDS because they become synonyms to the product/ service they manufacture. The key point for all such companies is to create the right perception of their brand amongst their target audience. It’s all about settling down in the minds of the people. The tools and methods applied to satisfy the customers may be many, but the ultimate goal is always constant. As a result, the brand of the company becomes its most valuable asset. A generic brand, also known as a genericized trademark or proprietary eponym, is a trademark or brand name that has become the generic name for, or synonymous with, a general class of product or service, against the usual intentions of the brand&#39;s owner. Using a genericized trademark to refer to the general form of what that brand represents is a form of metonymy. A brand is said to become genericized when it began as a distinctive product identifier but has changed in meaning to become generic. A brand typically becomes &quot;genericized&quot; when the products or services with which it is associated have acquired substantial market dominance or mind share such that the primary meaning of the genericized brand becomes the product or service itself rather than an indication of source for the product or service. A trademark thus popularized has its legal protection at risk in some countries such as the United States and United Kingdom, as its intellectual property rights in the trademark may be lost and competitors enabled to use the genericized brand to describe their similar products, unless the owner of an affected brand works sufficiently to correct and prevent such broad use.
Generic Brands from Yashovardhan Ganeriwala
]]> 4195 5 https://cdn.slidesharecdn.com/ss_thumbnails/genericbrands-140718013531-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-YashGaneriwala-48x48.jpg?cb=1540819079 - Proud Founder of a film marketing and business alliances startup, SuperCorp - Have an 8M philosophy of life: MOVIES-MUSIC-MEALS-MANAGEMENT-MARKETING-MEDIA-MONEY-MEDITATION - Aspiring Quiz Master & Lecturer http://therealreels.posterous.com/ https://cdn.slidesharecdn.com/ss_thumbnails/2bc375f1-e02a-48c8-b66d-0b7c3f12de33-161016154022-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/yashovardhan-67245235/67245235 Yashovardhan https://cdn.slidesharecdn.com/ss_thumbnails/hrtrbv3bq2cuq0dop13a-signature-f9dbfc51b93ef3f17040196650c18b010a5829f34b213bf0c16a89632e1ed5dc-poli-150721165823-lva1-app6892-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/what-are-brands-good-for-50768708/50768708 What are Brands Good for? https://cdn.slidesharecdn.com/ss_thumbnails/cbovrxgs7ajkmggkrzdl-signature-1ac41ca424f6c3eebee2434cda4eb32418b704fa9b84e5a10ac43fbd28e8d5a6-poli-150624133501-lva1-app6892-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/your-body-language-shapes-who-you-are-49785588/49785588 Your Body Language Sha...