際際滷shows by User: Yesmail / http://www.slideshare.net/images/logo.gif 際際滷shows by User: Yesmail / Wed, 19 Apr 2017 20:58:33 GMT 際際滷Share feed for 際際滷shows by User: Yesmail Follow us at Yes Lifecycle Marketing /Yesmail/follow-us-at-yes-lifecycle-marketing yesmailmoving-170419205833
ACCOUNT UPDATE: Weve got a new home. Follow us at Yes Lifecycle Marketing. One Brand, One Mission, One Partner. Weve brought Yesmails cross-channel platform, agency services, robust data & database management under one cohesive roof.]]>
ACCOUNT UPDATE: Weve got a new home. Follow us at Yes Lifecycle Marketing. One Brand, One Mission, One Partner. Weve brought Yesmails cross-channel platform, agency services, robust data & database management under one cohesive roof.]]> Wed, 19 Apr 2017 20:58:33 GMT /Yesmail/follow-us-at-yes-lifecycle-marketing Yesmail@slideshare.net(Yesmail) Follow us at Yes Lifecycle Marketing Yesmail ACCOUNT UPDATE: Weve got a new home. Follow us at Yes Lifecycle Marketing. One Brand, One Mission, One Partner. Weve brought Yesmails cross-channel platform, agency services, robust data & database management under one cohesive roof. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/yesmailmoving-170419205833-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> ACCOUNT UPDATE: Weve got a new home. Follow us at Yes Lifecycle Marketing. One Brand, One Mission, One Partner. Weve brought Yesmails cross-channel platform, agency services, robust data &amp; database management under one cohesive roof.
Follow us at Yes Lifecycle Marketing from Yes Lifecycle Marketing
]]> 164 3 https://cdn.slidesharecdn.com/ss_thumbnails/yesmailmoving-170419205833-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Growing Brand Loyalty and a Subscriber Base through Social Media Marketing /slideshow/growing-brand-loyalty-and-a-subscriber-base-through-social-media-marketing/51112041 askexpertemailsocial-150730182208-lva1-app6891
Marketers can inspire (and incentivize) customers to become true brand advocates while building and strengthening the relationship.]]>
Marketers can inspire (and incentivize) customers to become true brand advocates while building and strengthening the relationship.]]> Thu, 30 Jul 2015 18:22:08 GMT /slideshow/growing-brand-loyalty-and-a-subscriber-base-through-social-media-marketing/51112041 Yesmail@slideshare.net(Yesmail) Growing Brand Loyalty and a Subscriber Base through Social Media Marketing Yesmail Marketers can inspire (and incentivize) customers to become true brand advocates while building and strengthening the relationship. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/askexpertemailsocial-150730182208-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Marketers can inspire (and incentivize) customers to become true brand advocates while building and strengthening the relationship.
Growing Brand Loyalty and a Subscriber Base through Social Media Marketing from Yes Lifecycle Marketing
]]> 763 7 https://cdn.slidesharecdn.com/ss_thumbnails/askexpertemailsocial-150730182208-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Lands End: High Quality Guaranteed For Products and Email Marketing /slideshow/lands-end-high-quality-guaranteed-for-products-and-email-marketing/49962970 landsendcasestudy-150629151100-lva1-app6891
Lands End has a rich heritage: it started in a Chicago basement office as a mail-order company for yachting gear in 1963. Since then, the retailer has evolved into a multichannel lifestyle leader with operations across the world. What hasnt changed over the past five decades has been Lands Ends commitment to high-quality and timeless style, excellent service, and putting customers first. In Lands Ends long history, the brand has never been one to shy away from changing with the times and trying new things, especially when it comes to marketing. Prior to 2013, Lands End generated consistent revenue through a solid email program that included transactional messages and marketing that incorporated segmentation strategies based on customer attributes, purchase history, and behavior. Lands End has enhanced its email program even further since coming on board with Yesmail, the email service provider within Yes Lifecycle Marketingcampaigns have become more targeted and automated.]]>
Lands End has a rich heritage: it started in a Chicago basement office as a mail-order company for yachting gear in 1963. Since then, the retailer has evolved into a multichannel lifestyle leader with operations across the world. What hasnt changed over the past five decades has been Lands Ends commitment to high-quality and timeless style, excellent service, and putting customers first. In Lands Ends long history, the brand has never been one to shy away from changing with the times and trying new things, especially when it comes to marketing. Prior to 2013, Lands End generated consistent revenue through a solid email program that included transactional messages and marketing that incorporated segmentation strategies based on customer attributes, purchase history, and behavior. Lands End has enhanced its email program even further since coming on board with Yesmail, the email service provider within Yes Lifecycle Marketingcampaigns have become more targeted and automated.]]> Mon, 29 Jun 2015 15:11:00 GMT /slideshow/lands-end-high-quality-guaranteed-for-products-and-email-marketing/49962970 Yesmail@slideshare.net(Yesmail) Lands End: High Quality Guaranteed For Products and Email Marketing Yesmail Lands End has a rich heritage: it started in a Chicago basement office as a mail-order company for yachting gear in 1963. Since then, the retailer has evolved into a multichannel lifestyle leader with operations across the world. What hasnt changed over the past five decades has been Lands Ends commitment to high-quality and timeless style, excellent service, and putting customers first. In Lands Ends long history, the brand has never been one to shy away from changing with the times and trying new things, especially when it comes to marketing. Prior to 2013, Lands End generated consistent revenue through a solid email program that included transactional messages and marketing that incorporated segmentation strategies based on customer attributes, purchase history, and behavior. Lands End has enhanced its email program even further since coming on board with Yesmail, the email service provider within Yes Lifecycle Marketingcampaigns have become more targeted and automated. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/landsendcasestudy-150629151100-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Lands End has a rich heritage: it started in a Chicago basement office as a mail-order company for yachting gear in 1963. Since then, the retailer has evolved into a multichannel lifestyle leader with operations across the world. What hasnt changed over the past five decades has been Lands Ends commitment to high-quality and timeless style, excellent service, and putting customers first. In Lands Ends long history, the brand has never been one to shy away from changing with the times and trying new things, especially when it comes to marketing. Prior to 2013, Lands End generated consistent revenue through a solid email program that included transactional messages and marketing that incorporated segmentation strategies based on customer attributes, purchase history, and behavior. Lands End has enhanced its email program even further since coming on board with Yesmail, the email service provider within Yes Lifecycle Marketingcampaigns have become more targeted and automated.
Lands End: High Quality Guaranteed For Products and Email Marketing from Yes Lifecycle Marketing
]]> 1009 4 https://cdn.slidesharecdn.com/ss_thumbnails/landsendcasestudy-150629151100-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Yesmail Email Design Lookbook 2015 /slideshow/yesmail-email-design-lookbook-2015/46697160 yesmailemaildesignlookbook2015-150406161232-conversion-gate01
In this latest edition of Yesmails annual lookbook, review examples of: -Sticky content like trivia, comics, and photo of the week in a recurring section of an email meant to engage readers -Mobile Scalable Hybrid layout that works as a single layout for big and small screens alike with 100% readable text (no zooming or pinching needed) -Dynamic content display that changes based on customer data such as location -100% readable text with images off that displays email text, wether or not images are loaded]]>
In this latest edition of Yesmails annual lookbook, review examples of: -Sticky content like trivia, comics, and photo of the week in a recurring section of an email meant to engage readers -Mobile Scalable Hybrid layout that works as a single layout for big and small screens alike with 100% readable text (no zooming or pinching needed) -Dynamic content display that changes based on customer data such as location -100% readable text with images off that displays email text, wether or not images are loaded]]> Mon, 06 Apr 2015 16:12:32 GMT /slideshow/yesmail-email-design-lookbook-2015/46697160 Yesmail@slideshare.net(Yesmail) Yesmail Email Design Lookbook 2015 Yesmail In this latest edition of Yesmails annual lookbook, review examples of: -Sticky content like trivia, comics, and photo of the week in a recurring section of an email meant to engage readers -Mobile Scalable Hybrid layout that works as a single layout for big and small screens alike with 100% readable text (no zooming or pinching needed) -Dynamic content display that changes based on customer data such as location -100% readable text with images off that displays email text, wether or not images are loaded <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/yesmailemaildesignlookbook2015-150406161232-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> In this latest edition of Yesmails annual lookbook, review examples of: -Sticky content like trivia, comics, and photo of the week in a recurring section of an email meant to engage readers -Mobile Scalable Hybrid layout that works as a single layout for big and small screens alike with 100% readable text (no zooming or pinching needed) -Dynamic content display that changes based on customer data such as location -100% readable text with images off that displays email text, wether or not images are loaded
Yesmail Email Design Lookbook 2015 from Yes Lifecycle Marketing
]]> 955 3 https://cdn.slidesharecdn.com/ss_thumbnails/yesmailemaildesignlookbook2015-150406161232-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Yesmail Email Marketing Compass | Q4 2014 Recap: The Season of Mobile /slideshow/yesmail-email-marketing-compass-q4-2014-season-of-mobile/46696736 yesmailemailmarketingcompass-q42014seasonofmobile-150406155853-conversion-gate01
The holiday rush has settled and the Q4 email performance results are in. Yesmail analyzed billions of emails sent in Q4 of 2014 and compared them to Q4 of 2013 to gauge how mobile trends have changed year-over-year. Read this edition of Yesmails Email Marketing Compass to learn how shifting consumer preferences have changed the email landscape and the way subscribers are interacting with their inbox. You will discover : -The growth in mobile adoption rates amongst marketers and how they affect the bottom line -How mobile and desktop metrics compare in terms of conversion rates and average order value (AOV) -The surprising effect of seasonal email volume increase on customer engagement]]>
The holiday rush has settled and the Q4 email performance results are in. Yesmail analyzed billions of emails sent in Q4 of 2014 and compared them to Q4 of 2013 to gauge how mobile trends have changed year-over-year. Read this edition of Yesmails Email Marketing Compass to learn how shifting consumer preferences have changed the email landscape and the way subscribers are interacting with their inbox. You will discover : -The growth in mobile adoption rates amongst marketers and how they affect the bottom line -How mobile and desktop metrics compare in terms of conversion rates and average order value (AOV) -The surprising effect of seasonal email volume increase on customer engagement]]> Mon, 06 Apr 2015 15:58:53 GMT /slideshow/yesmail-email-marketing-compass-q4-2014-season-of-mobile/46696736 Yesmail@slideshare.net(Yesmail) Yesmail Email Marketing Compass | Q4 2014 Recap: The Season of Mobile Yesmail The holiday rush has settled and the Q4 email performance results are in. Yesmail analyzed billions of emails sent in Q4 of 2014 and compared them to Q4 of 2013 to gauge how mobile trends have changed year-over-year. Read this edition of Yesmails Email Marketing Compass to learn how shifting consumer preferences have changed the email landscape and the way subscribers are interacting with their inbox. You will discover : -The growth in mobile adoption rates amongst marketers and how they affect the bottom line -How mobile and desktop metrics compare in terms of conversion rates and average order value (AOV) -The surprising effect of seasonal email volume increase on customer engagement <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/yesmailemailmarketingcompass-q42014seasonofmobile-150406155853-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The holiday rush has settled and the Q4 email performance results are in. Yesmail analyzed billions of emails sent in Q4 of 2014 and compared them to Q4 of 2013 to gauge how mobile trends have changed year-over-year. Read this edition of Yesmails Email Marketing Compass to learn how shifting consumer preferences have changed the email landscape and the way subscribers are interacting with their inbox. You will discover : -The growth in mobile adoption rates amongst marketers and how they affect the bottom line -How mobile and desktop metrics compare in terms of conversion rates and average order value (AOV) -The surprising effect of seasonal email volume increase on customer engagement
Yesmail Email Marketing Compass | Q4 2014 Recap: The Season of Mobile from Yes Lifecycle Marketing
]]> 804 2 https://cdn.slidesharecdn.com/ss_thumbnails/yesmailemailmarketingcompass-q42014seasonofmobile-150406155853-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Email Testing Basics to Increase Your Email Conversion Rate /slideshow/ask-expert-emailtesting/46291243 askexpertemailtesting-150325172643-conversion-gate01
Personalization makes for effective email marketing campaigns. But how do you determine which messaging will work best for various audience segments? Email testing can help you optimize various components of your marketing program.]]>
Personalization makes for effective email marketing campaigns. But how do you determine which messaging will work best for various audience segments? Email testing can help you optimize various components of your marketing program.]]> Wed, 25 Mar 2015 17:26:42 GMT /slideshow/ask-expert-emailtesting/46291243 Yesmail@slideshare.net(Yesmail) Email Testing Basics to Increase Your Email Conversion Rate Yesmail Personalization makes for effective email marketing campaigns. But how do you determine which messaging will work best for various audience segments? Email testing can help you optimize various components of your marketing program. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/askexpertemailtesting-150325172643-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Personalization makes for effective email marketing campaigns. But how do you determine which messaging will work best for various audience segments? Email testing can help you optimize various components of your marketing program.
Email Testing Basics to Increase Your Email Conversion Rate from Yes Lifecycle Marketing
]]> 404 4 https://cdn.slidesharecdn.com/ss_thumbnails/askexpertemailtesting-150325172643-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Engagement Analyzer: Lifecycle Campaigns Based on Email & Purchase History /slideshow/engagement-analyzer-lifecycle-campaigns-based-on-email-purchase-history/41874684 engagementanalyzer-lifecyclecampaignsbasedonemailpurchasehistory-141121165811-conversion-gate02
With Engagement Analyzer, marketers are able to gain a comprehensive picture of what their most (and least) engaged subscriber segments look like and incorporate lifecycle email strategies to move subscribers from one engagement bucket to the next.]]>
With Engagement Analyzer, marketers are able to gain a comprehensive picture of what their most (and least) engaged subscriber segments look like and incorporate lifecycle email strategies to move subscribers from one engagement bucket to the next.]]> Fri, 21 Nov 2014 16:58:11 GMT /slideshow/engagement-analyzer-lifecycle-campaigns-based-on-email-purchase-history/41874684 Yesmail@slideshare.net(Yesmail) Engagement Analyzer: Lifecycle Campaigns Based on Email & Purchase History Yesmail With Engagement Analyzer, marketers are able to gain a comprehensive picture of what their most (and least) engaged subscriber segments look like and incorporate lifecycle email strategies to move subscribers from one engagement bucket to the next. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/engagementanalyzer-lifecyclecampaignsbasedonemailpurchasehistory-141121165811-conversion-gate02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> With Engagement Analyzer, marketers are able to gain a comprehensive picture of what their most (and least) engaged subscriber segments look like and incorporate lifecycle email strategies to move subscribers from one engagement bucket to the next.
Engagement Analyzer: Lifecycle Campaigns Based on Email & Purchase History from Yes Lifecycle Marketing
]]> 642 2 https://cdn.slidesharecdn.com/ss_thumbnails/engagementanalyzer-lifecyclecampaignsbasedonemailpurchasehistory-141121165811-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 The Wonderful Thing About Triggers is Triggers are Wonderful Things /slideshow/the-wonderful-thing-about/41873702 thewonderfulthingaboutemailtriggers-141121161923-conversion-gate02
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]]> Fri, 21 Nov 2014 16:19:23 GMT /slideshow/the-wonderful-thing-about/41873702 Yesmail@slideshare.net(Yesmail) The Wonderful Thing About Triggers is Triggers are Wonderful Things Yesmail <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/thewonderfulthingaboutemailtriggers-141121161923-conversion-gate02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
The Wonderful Thing About Triggers is Triggers are Wonderful Things from Yes Lifecycle Marketing
]]> 823 2 https://cdn.slidesharecdn.com/ss_thumbnails/thewonderfulthingaboutemailtriggers-141121161923-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 3 Steps to Reaching 100% Email Inboxing /slideshow/3-steps-to-reaching-100-email-inboxing/41873256 3stepstoreaching100emailinboxing-141121160218-conversion-gate01
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]]> Fri, 21 Nov 2014 16:02:17 GMT /slideshow/3-steps-to-reaching-100-email-inboxing/41873256 Yesmail@slideshare.net(Yesmail) 3 Steps to Reaching 100% Email Inboxing Yesmail <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/3stepstoreaching100emailinboxing-141121160218-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
3 Steps to Reaching 100% Email Inboxing from Yes Lifecycle Marketing
]]> 1847 2 https://cdn.slidesharecdn.com/ss_thumbnails/3stepstoreaching100emailinboxing-141121160218-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Email Strategies to Achieve Q4 Success in 2014 /slideshow/email-strategies-to-achieve-q4-success-in-2014/39206500 mobilechallengeinfographic-140917131535-phpapp02
Q4 is approaching fast and its time marketers start ramping up for the holiday shopping rush. Looking to kick-start your holiday campaign planning? Yesmail Interactive features key metrics and holiday planning tips from its latest email benchmark report in this three-part infographic series. ]]>
Q4 is approaching fast and its time marketers start ramping up for the holiday shopping rush. Looking to kick-start your holiday campaign planning? Yesmail Interactive features key metrics and holiday planning tips from its latest email benchmark report in this three-part infographic series. ]]> Wed, 17 Sep 2014 13:15:34 GMT /slideshow/email-strategies-to-achieve-q4-success-in-2014/39206500 Yesmail@slideshare.net(Yesmail) Email Strategies to Achieve Q4 Success in 2014 Yesmail Q4 is approaching fast and its time marketers start ramping up for the holiday shopping rush. Looking to kick-start your holiday campaign planning? Yesmail Interactive features key metrics and holiday planning tips from its latest email benchmark report in this three-part infographic series. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/mobilechallengeinfographic-140917131535-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Q4 is approaching fast and its time marketers start ramping up for the holiday shopping rush. Looking to kick-start your holiday campaign planning? Yesmail Interactive features key metrics and holiday planning tips from its latest email benchmark report in this three-part infographic series.
Email Strategies to Achieve Q4 Success in 2014 from Yes Lifecycle Marketing
]]> 459 2 https://cdn.slidesharecdn.com/ss_thumbnails/mobilechallengeinfographic-140917131535-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds infographic Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 The Sea of Change in Data-Driven Email Practices /Yesmail/the-sea-of-change-in-datadriven-driven-email-practices theseaofchangeindata-drivenemailpractices-140818114929-phpapp02
In this whitepaper, Chris Marriott, VP of Services & Principal Consultant at The Relevancy Group, explains how brands can nurture relationships with customers along the lifecycleall while keeping email as the glue that holds marketing channels together. Download the paper to gain actionable insights, such as: -How to plan for stages in the customer lifecycle that dont end in buy right now -The primary challenges marketing executives face that are related to department silos -Using data to recognize smoke signals that indicate consumers are ready to buy]]>
In this whitepaper, Chris Marriott, VP of Services & Principal Consultant at The Relevancy Group, explains how brands can nurture relationships with customers along the lifecycleall while keeping email as the glue that holds marketing channels together. Download the paper to gain actionable insights, such as: -How to plan for stages in the customer lifecycle that dont end in buy right now -The primary challenges marketing executives face that are related to department silos -Using data to recognize smoke signals that indicate consumers are ready to buy]]> Mon, 18 Aug 2014 11:49:29 GMT /Yesmail/the-sea-of-change-in-datadriven-driven-email-practices Yesmail@slideshare.net(Yesmail) The Sea of Change in Data-Driven Email Practices Yesmail In this whitepaper, Chris Marriott, VP of Services & Principal Consultant at The Relevancy Group, explains how brands can nurture relationships with customers along the lifecycleall while keeping email as the glue that holds marketing channels together. Download the paper to gain actionable insights, such as: -How to plan for stages in the customer lifecycle that dont end in buy right now -The primary challenges marketing executives face that are related to department silos -Using data to recognize smoke signals that indicate consumers are ready to buy <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/theseaofchangeindata-drivenemailpractices-140818114929-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> In this whitepaper, Chris Marriott, VP of Services &amp; Principal Consultant at The Relevancy Group, explains how brands can nurture relationships with customers along the lifecycleall while keeping email as the glue that holds marketing channels together. Download the paper to gain actionable insights, such as: -How to plan for stages in the customer lifecycle that dont end in buy right now -The primary challenges marketing executives face that are related to department silos -Using data to recognize smoke signals that indicate consumers are ready to buy
The Sea of Change in Data-Driven Email Practices from Yes Lifecycle Marketing
]]> 599 2 https://cdn.slidesharecdn.com/ss_thumbnails/theseaofchangeindata-drivenemailpractices-140818114929-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Capitalize on These 5 Communication Trends to Boost Email Marketing Effectiveness /slideshow/yesmail-capitalize-on-these-5-communication-trends-to-boost-email-marketing-effectiveness-38098762/38098762 yesmail-capitalizeonthese5communicationtrendstoboostemailmarketingeffectiveness-140818114321-phpapp02
The ever-evolving media landscape looks nothing like it did just a few years ago. As customer behavior and preferences constantly change, marketers need to be agile in order to provide an optimal brand experience. In this whitepaper, Yesmail covers five communication trends affecting the way consumers engage with companies. Read it now to learn how: -Consumers are accessing email anytime, anywhere -The passive opt-out is avoidable through activation campaigns -Gmail is a relative newcomer but leader in the email space]]>
The ever-evolving media landscape looks nothing like it did just a few years ago. As customer behavior and preferences constantly change, marketers need to be agile in order to provide an optimal brand experience. In this whitepaper, Yesmail covers five communication trends affecting the way consumers engage with companies. Read it now to learn how: -Consumers are accessing email anytime, anywhere -The passive opt-out is avoidable through activation campaigns -Gmail is a relative newcomer but leader in the email space]]> Mon, 18 Aug 2014 11:43:21 GMT /slideshow/yesmail-capitalize-on-these-5-communication-trends-to-boost-email-marketing-effectiveness-38098762/38098762 Yesmail@slideshare.net(Yesmail) Capitalize on These 5 Communication Trends to Boost Email Marketing Effectiveness Yesmail The ever-evolving media landscape looks nothing like it did just a few years ago. As customer behavior and preferences constantly change, marketers need to be agile in order to provide an optimal brand experience. In this whitepaper, Yesmail covers five communication trends affecting the way consumers engage with companies. Read it now to learn how: -Consumers are accessing email anytime, anywhere -The passive opt-out is avoidable through activation campaigns -Gmail is a relative newcomer but leader in the email space <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/yesmail-capitalizeonthese5communicationtrendstoboostemailmarketingeffectiveness-140818114321-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The ever-evolving media landscape looks nothing like it did just a few years ago. As customer behavior and preferences constantly change, marketers need to be agile in order to provide an optimal brand experience. In this whitepaper, Yesmail covers five communication trends affecting the way consumers engage with companies. Read it now to learn how: -Consumers are accessing email anytime, anywhere -The passive opt-out is avoidable through activation campaigns -Gmail is a relative newcomer but leader in the email space
Capitalize on These 5 Communication Trends to Boost Email Marketing Effectiveness from Yes Lifecycle Marketing
]]> 696 3 https://cdn.slidesharecdn.com/ss_thumbnails/yesmail-capitalizeonthese5communicationtrendstoboostemailmarketingeffectiveness-140818114321-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Q1 Benchmarks Overview: The Responsive Design Effect /slideshow/yesmail-q1-benchmark-presentation/34633948 yesmailq1benchmarkpresentation-140513132043-phpapp01
Responsive emails, which automatically adapt to screen size, typically command more engagement than status quo emails when viewed on a mobile device. However, many marketers havent adapted to consumers increased mobile usage. Read Yesmails overview of Q1 benchmarks to learn important insights, including: Variations in email engagement and conversion across devices How industries compare in terms of opens, clicks, and click-to-open rates The holidays effect on the percentage of active subscribers, number of mobile orders, and more ]]>
Responsive emails, which automatically adapt to screen size, typically command more engagement than status quo emails when viewed on a mobile device. However, many marketers havent adapted to consumers increased mobile usage. Read Yesmails overview of Q1 benchmarks to learn important insights, including: Variations in email engagement and conversion across devices How industries compare in terms of opens, clicks, and click-to-open rates The holidays effect on the percentage of active subscribers, number of mobile orders, and more ]]> Tue, 13 May 2014 13:20:43 GMT /slideshow/yesmail-q1-benchmark-presentation/34633948 Yesmail@slideshare.net(Yesmail) Q1 Benchmarks Overview: The Responsive Design Effect Yesmail Responsive emails, which automatically adapt to screen size, typically command more engagement than status quo emails when viewed on a mobile device. However, many marketers havent adapted to consumers increased mobile usage. Read Yesmails overview of Q1 benchmarks to learn important insights, including: Variations in email engagement and conversion across devices How industries compare in terms of opens, clicks, and click-to-open rates The holidays effect on the percentage of active subscribers, number of mobile orders, and more <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/yesmailq1benchmarkpresentation-140513132043-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Responsive emails, which automatically adapt to screen size, typically command more engagement than status quo emails when viewed on a mobile device. However, many marketers havent adapted to consumers increased mobile usage. Read Yesmails overview of Q1 benchmarks to learn important insights, including: Variations in email engagement and conversion across devices How industries compare in terms of opens, clicks, and click-to-open rates The holidays effect on the percentage of active subscribers, number of mobile orders, and more
Q1 Benchmarks Overview: The Responsive Design Effect from Yes Lifecycle Marketing
]]> 972 2 https://cdn.slidesharecdn.com/ss_thumbnails/yesmailq1benchmarkpresentation-140513132043-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Distributed Email Template Manager /slideshow/distributed-email-template-manager-sell-sheet/32540174 distributedemailtemplatemanagersellsheet-140320100622-phpapp02
With Distributed Email Template Manager, brands that utilize a distributed marketing model can provide email marketing abilities to their local teams, while retaining a comprehensive view of the campaign execution process and managing brand messaging at the corporate level. Distributed Email Template Manager gives brands the ability to establish content guidelines, i.e. header, footer, etc., while allowing regional teams to tailor content to their distinct audience. The tool enables brand managers to review content before deployment, in order to ensure consistent brand message and streamlined campaign execution process. Distributed Email Template Manager also empowers regional teams (field offices, agents, reps, local stores, franchise owners) to build contact strategies based on target-specific insights and deliver the right content to their customers, compliant with the set brand guidelines. Distributed Email Template Manager gives brands: -Corporate brand governance -Autonomy at the local level -Streamlined distributed email templates -Centralized approval process for all content prior to deployment -Customizable content embedded into client applications -A stand-alone application offering a simplified interface for regional team use -Ability to drive more relevant communication to local audiences]]>
With Distributed Email Template Manager, brands that utilize a distributed marketing model can provide email marketing abilities to their local teams, while retaining a comprehensive view of the campaign execution process and managing brand messaging at the corporate level. Distributed Email Template Manager gives brands the ability to establish content guidelines, i.e. header, footer, etc., while allowing regional teams to tailor content to their distinct audience. The tool enables brand managers to review content before deployment, in order to ensure consistent brand message and streamlined campaign execution process. Distributed Email Template Manager also empowers regional teams (field offices, agents, reps, local stores, franchise owners) to build contact strategies based on target-specific insights and deliver the right content to their customers, compliant with the set brand guidelines. Distributed Email Template Manager gives brands: -Corporate brand governance -Autonomy at the local level -Streamlined distributed email templates -Centralized approval process for all content prior to deployment -Customizable content embedded into client applications -A stand-alone application offering a simplified interface for regional team use -Ability to drive more relevant communication to local audiences]]> Thu, 20 Mar 2014 10:06:22 GMT /slideshow/distributed-email-template-manager-sell-sheet/32540174 Yesmail@slideshare.net(Yesmail) Distributed Email Template Manager Yesmail With Distributed Email Template Manager, brands that utilize a distributed marketing model can provide email marketing abilities to their local teams, while retaining a comprehensive view of the campaign execution process and managing brand messaging at the corporate level. Distributed Email Template Manager gives brands the ability to establish content guidelines, i.e. header, footer, etc., while allowing regional teams to tailor content to their distinct audience. The tool enables brand managers to review content before deployment, in order to ensure consistent brand message and streamlined campaign execution process. Distributed Email Template Manager also empowers regional teams (field offices, agents, reps, local stores, franchise owners) to build contact strategies based on target-specific insights and deliver the right content to their customers, compliant with the set brand guidelines. Distributed Email Template Manager gives brands: -Corporate brand governance -Autonomy at the local level -Streamlined distributed email templates -Centralized approval process for all content prior to deployment -Customizable content embedded into client applications -A stand-alone application offering a simplified interface for regional team use -Ability to drive more relevant communication to local audiences <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/distributedemailtemplatemanagersellsheet-140320100622-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> With Distributed Email Template Manager, brands that utilize a distributed marketing model can provide email marketing abilities to their local teams, while retaining a comprehensive view of the campaign execution process and managing brand messaging at the corporate level. Distributed Email Template Manager gives brands the ability to establish content guidelines, i.e. header, footer, etc., while allowing regional teams to tailor content to their distinct audience. The tool enables brand managers to review content before deployment, in order to ensure consistent brand message and streamlined campaign execution process. Distributed Email Template Manager also empowers regional teams (field offices, agents, reps, local stores, franchise owners) to build contact strategies based on target-specific insights and deliver the right content to their customers, compliant with the set brand guidelines. Distributed Email Template Manager gives brands: -Corporate brand governance -Autonomy at the local level -Streamlined distributed email templates -Centralized approval process for all content prior to deployment -Customizable content embedded into client applications -A stand-alone application offering a simplified interface for regional team use -Ability to drive more relevant communication to local audiences
Distributed Email Template Manager from Yes Lifecycle Marketing
]]> 521 3 https://cdn.slidesharecdn.com/ss_thumbnails/distributedemailtemplatemanagersellsheet-140320100622-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Email Design Lookbook 2014 /slideshow/email-design-lookbook-2014/32003254 2014lookbook-140306131727-phpapp02
Weve reached the tipping point where more email opens occur on mobile devices than desktops: 55% versus 45%. So today, mobile-optimized email creative is a need-to-have instead of a nice-to-have. Download Yes Agencys lookbook to see messages from leading companies that feature not only cutting-edge creative design, but also smart email approaches. For instance: -Template systemstreamline the email production process through a unified header/footer with stacked sections that can be added, removed or reordered -Catch-all bottom navigationboost clicks to other categories with a series of links at the bottom of a message -100% readable with images offall text is displayed and readable, whether images are actually loaded]]>
Weve reached the tipping point where more email opens occur on mobile devices than desktops: 55% versus 45%. So today, mobile-optimized email creative is a need-to-have instead of a nice-to-have. Download Yes Agencys lookbook to see messages from leading companies that feature not only cutting-edge creative design, but also smart email approaches. For instance: -Template systemstreamline the email production process through a unified header/footer with stacked sections that can be added, removed or reordered -Catch-all bottom navigationboost clicks to other categories with a series of links at the bottom of a message -100% readable with images offall text is displayed and readable, whether images are actually loaded]]> Thu, 06 Mar 2014 13:17:27 GMT /slideshow/email-design-lookbook-2014/32003254 Yesmail@slideshare.net(Yesmail) Email Design Lookbook 2014 Yesmail Weve reached the tipping point where more email opens occur on mobile devices than desktops: 55% versus 45%. So today, mobile-optimized email creative is a need-to-have instead of a nice-to-have. Download Yes Agencys lookbook to see messages from leading companies that feature not only cutting-edge creative design, but also smart email approaches. For instance: -Template systemstreamline the email production process through a unified header/footer with stacked sections that can be added, removed or reordered -Catch-all bottom navigationboost clicks to other categories with a series of links at the bottom of a message -100% readable with images offall text is displayed and readable, whether images are actually loaded <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2014lookbook-140306131727-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Weve reached the tipping point where more email opens occur on mobile devices than desktops: 55% versus 45%. So today, mobile-optimized email creative is a need-to-have instead of a nice-to-have. Download Yes Agencys lookbook to see messages from leading companies that feature not only cutting-edge creative design, but also smart email approaches. For instance: -Template systemstreamline the email production process through a unified header/footer with stacked sections that can be added, removed or reordered -Catch-all bottom navigationboost clicks to other categories with a series of links at the bottom of a message -100% readable with images offall text is displayed and readable, whether images are actually loaded
Email Design Lookbook 2014 from Yes Lifecycle Marketing
]]> 3112 6 https://cdn.slidesharecdn.com/ss_thumbnails/2014lookbook-140306131727-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Yesmail's Email Marketing Compass: The Subscriber Domain Edition /Yesmail/yesmails-email-marketing-compass-the-subscriber-domain-edition emailmarketingcompass-thesubscriberdomainedition-140306131350-phpapp02
The final quarter of the year often places heavy demands on marketers. Now that the weight of Q4 has lifted, Yesmail analyzed more than 6.4 billion emails sent during the 2013 holiday season. Read this edition of Yesmails Email Marketing Compass to learn about the much disputed relationship between subscribers engagement and email domain. Other topics in the benchmark report include: -How the four leading ISPs compare in terms of subscriber activity -Mobile revenue generated by email -"Hybrid versus mobile-only email viewership -The number of new and active subscribers during the holidays]]>
The final quarter of the year often places heavy demands on marketers. Now that the weight of Q4 has lifted, Yesmail analyzed more than 6.4 billion emails sent during the 2013 holiday season. Read this edition of Yesmails Email Marketing Compass to learn about the much disputed relationship between subscribers engagement and email domain. Other topics in the benchmark report include: -How the four leading ISPs compare in terms of subscriber activity -Mobile revenue generated by email -"Hybrid versus mobile-only email viewership -The number of new and active subscribers during the holidays]]> Thu, 06 Mar 2014 13:13:50 GMT /Yesmail/yesmails-email-marketing-compass-the-subscriber-domain-edition Yesmail@slideshare.net(Yesmail) Yesmail's Email Marketing Compass: The Subscriber Domain Edition Yesmail The final quarter of the year often places heavy demands on marketers. Now that the weight of Q4 has lifted, Yesmail analyzed more than 6.4 billion emails sent during the 2013 holiday season. Read this edition of Yesmails Email Marketing Compass to learn about the much disputed relationship between subscribers engagement and email domain. Other topics in the benchmark report include: -How the four leading ISPs compare in terms of subscriber activity -Mobile revenue generated by email -"Hybrid versus mobile-only email viewership -The number of new and active subscribers during the holidays <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/emailmarketingcompass-thesubscriberdomainedition-140306131350-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The final quarter of the year often places heavy demands on marketers. Now that the weight of Q4 has lifted, Yesmail analyzed more than 6.4 billion emails sent during the 2013 holiday season. Read this edition of Yesmails Email Marketing Compass to learn about the much disputed relationship between subscribers engagement and email domain. Other topics in the benchmark report include: -How the four leading ISPs compare in terms of subscriber activity -Mobile revenue generated by email -&quot;Hybrid versus mobile-only email viewership -The number of new and active subscribers during the holidays
Yesmail's Email Marketing Compass: The Subscriber Domain Edition from Yes Lifecycle Marketing
]]> 1279 4 https://cdn.slidesharecdn.com/ss_thumbnails/emailmarketingcompass-thesubscriberdomainedition-140306131350-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Activation Campaigns: Using Email Behavioral Data to Engage and Reactivate Your Customers /slideshow/activation-campaigns-using-email-behavioral-data-to-engage-and-reactivate-your-customers/30058098 activationcampaigns-140115142513-phpapp02
Today, marketers have access to more customer data than ever before. At the same time, low active subscriber rates suggest that brands are missing out on the opportunity to consistently engage their customers. Savvy marketers are putting subscriber data to work and executing activation campaigns to boost engagement across the board. Activation programs aim to engage new subscribers from the get-go and wake up inactive customers with tempting offers and personalized content. In this whitepaper, youll learn: -How to identify key subscriber segments -The three different types of activation programs -Where email activation campaigns fit in your marketing portfolio]]>
Today, marketers have access to more customer data than ever before. At the same time, low active subscriber rates suggest that brands are missing out on the opportunity to consistently engage their customers. Savvy marketers are putting subscriber data to work and executing activation campaigns to boost engagement across the board. Activation programs aim to engage new subscribers from the get-go and wake up inactive customers with tempting offers and personalized content. In this whitepaper, youll learn: -How to identify key subscriber segments -The three different types of activation programs -Where email activation campaigns fit in your marketing portfolio]]> Wed, 15 Jan 2014 14:25:13 GMT /slideshow/activation-campaigns-using-email-behavioral-data-to-engage-and-reactivate-your-customers/30058098 Yesmail@slideshare.net(Yesmail) Activation Campaigns: Using Email Behavioral Data to Engage and Reactivate Your Customers Yesmail Today, marketers have access to more customer data than ever before. At the same time, low active subscriber rates suggest that brands are missing out on the opportunity to consistently engage their customers. Savvy marketers are putting subscriber data to work and executing activation campaigns to boost engagement across the board. Activation programs aim to engage new subscribers from the get-go and wake up inactive customers with tempting offers and personalized content. In this whitepaper, youll learn: -How to identify key subscriber segments -The three different types of activation programs -Where email activation campaigns fit in your marketing portfolio <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/activationcampaigns-140115142513-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Today, marketers have access to more customer data than ever before. At the same time, low active subscriber rates suggest that brands are missing out on the opportunity to consistently engage their customers. Savvy marketers are putting subscriber data to work and executing activation campaigns to boost engagement across the board. Activation programs aim to engage new subscribers from the get-go and wake up inactive customers with tempting offers and personalized content. In this whitepaper, youll learn: -How to identify key subscriber segments -The three different types of activation programs -Where email activation campaigns fit in your marketing portfolio
Activation Campaigns: Using Email Behavioral Data to Engage and Reactivate Your Customers from Yes Lifecycle Marketing
]]> 3051 6 https://cdn.slidesharecdn.com/ss_thumbnails/activationcampaigns-140115142513-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Yesmail's Email Marketing Compass: Consumer Purchase Behavior /slideshow/yesmail-q3-emailmarketingcompasspurchasebehavior-30057741/30057741 yesmailq3emailmarketingcompasspurchasebehavior-140115141643-phpapp01
During the holiday season upon us, marketers seek not to just meet, but exceed Q4 projections. 2013's shortened holiday season placed even greater weight on reaching the on-the-go shopper. This edition of Yesmails Email Marketing Compass focuses on purchase behavior and conversion data, which shed light on consumer interactions with email and their propensity to purchase. Read the benchmark report to learn: -What are the devices of choice when it comes to purchasing -How much consumers spend per transaction on mobile vs. desktop -What's the average active subscriber rate across major industries -How the mobile path-to-purchase is changing the digital marketing landscape -The correlation between the number of emails sent per week and the active subscribers in a brand's database]]>
During the holiday season upon us, marketers seek not to just meet, but exceed Q4 projections. 2013's shortened holiday season placed even greater weight on reaching the on-the-go shopper. This edition of Yesmails Email Marketing Compass focuses on purchase behavior and conversion data, which shed light on consumer interactions with email and their propensity to purchase. Read the benchmark report to learn: -What are the devices of choice when it comes to purchasing -How much consumers spend per transaction on mobile vs. desktop -What's the average active subscriber rate across major industries -How the mobile path-to-purchase is changing the digital marketing landscape -The correlation between the number of emails sent per week and the active subscribers in a brand's database]]> Wed, 15 Jan 2014 14:16:43 GMT /slideshow/yesmail-q3-emailmarketingcompasspurchasebehavior-30057741/30057741 Yesmail@slideshare.net(Yesmail) Yesmail's Email Marketing Compass: Consumer Purchase Behavior Yesmail During the holiday season upon us, marketers seek not to just meet, but exceed Q4 projections. 2013's shortened holiday season placed even greater weight on reaching the on-the-go shopper. This edition of Yesmails Email Marketing Compass focuses on purchase behavior and conversion data, which shed light on consumer interactions with email and their propensity to purchase. Read the benchmark report to learn: -What are the devices of choice when it comes to purchasing -How much consumers spend per transaction on mobile vs. desktop -What's the average active subscriber rate across major industries -How the mobile path-to-purchase is changing the digital marketing landscape -The correlation between the number of emails sent per week and the active subscribers in a brand's database <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/yesmailq3emailmarketingcompasspurchasebehavior-140115141643-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> During the holiday season upon us, marketers seek not to just meet, but exceed Q4 projections. 2013&#39;s shortened holiday season placed even greater weight on reaching the on-the-go shopper. This edition of Yesmails Email Marketing Compass focuses on purchase behavior and conversion data, which shed light on consumer interactions with email and their propensity to purchase. Read the benchmark report to learn: -What are the devices of choice when it comes to purchasing -How much consumers spend per transaction on mobile vs. desktop -What&#39;s the average active subscriber rate across major industries -How the mobile path-to-purchase is changing the digital marketing landscape -The correlation between the number of emails sent per week and the active subscribers in a brand&#39;s database
Yesmail's Email Marketing Compass: Consumer Purchase Behavior from Yes Lifecycle Marketing
]]> 428 2 https://cdn.slidesharecdn.com/ss_thumbnails/yesmailq3emailmarketingcompasspurchasebehavior-140115141643-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Yesmails Email Marketing Compass: The Mobile Effect /slideshow/yesmail-email-marketing-compass/28253623 yesmailemailmarketingcompass-131114133610-phpapp02
After sending billions of emails in Q2 2013, Yesmail produced this benchmark report to direct marketers to the elements of their email strategy that best reflect customers evolving preferences for brand interaction. Topics covered include: -The extent to which mobile determines email behavior and defines conversion -Which industries outperform the rest in terms of subscriber activity level -What is the optimal email frequency to keep consumers engaged]]>
After sending billions of emails in Q2 2013, Yesmail produced this benchmark report to direct marketers to the elements of their email strategy that best reflect customers evolving preferences for brand interaction. Topics covered include: -The extent to which mobile determines email behavior and defines conversion -Which industries outperform the rest in terms of subscriber activity level -What is the optimal email frequency to keep consumers engaged]]> Thu, 14 Nov 2013 13:36:10 GMT /slideshow/yesmail-email-marketing-compass/28253623 Yesmail@slideshare.net(Yesmail) Yesmails Email Marketing Compass: The Mobile Effect Yesmail After sending billions of emails in Q2 2013, Yesmail produced this benchmark report to direct marketers to the elements of their email strategy that best reflect customers evolving preferences for brand interaction. Topics covered include: -The extent to which mobile determines email behavior and defines conversion -Which industries outperform the rest in terms of subscriber activity level -What is the optimal email frequency to keep consumers engaged <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/yesmailemailmarketingcompass-131114133610-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> After sending billions of emails in Q2 2013, Yesmail produced this benchmark report to direct marketers to the elements of their email strategy that best reflect customers evolving preferences for brand interaction. Topics covered include: -The extent to which mobile determines email behavior and defines conversion -Which industries outperform the rest in terms of subscriber activity level -What is the optimal email frequency to keep consumers engaged
Yesmails Email Marketing Compass: The Mobile Effect from Yes Lifecycle Marketing
]]> 974 4 https://cdn.slidesharecdn.com/ss_thumbnails/yesmailemailmarketingcompass-131114133610-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Yesmail's Email Marketing Compass: Consumer Purchase Behavior /slideshow/yesmail-q3-emailmarketingcompasspurchasebehavior/28253363 yesmailq3emailmarketingcompasspurchasebehavior-131114132643-phpapp01
This Q3 2013 edition of Yesmails Email Marketing Compass focuses on purchase behavior and conversion data, which shed light on consumer interactions with email and their propensity to purchase. Read the benchmark report to learn: -What are the devices of choice when it comes to purchasing -How much consumers spend per transaction on mobile vs. desktop -What's the average active subscriber rate across major industries -How the mobile path-to-purchase is changing the digital marketing landscape -What's the correlation between the number of emails sent per week and the active subscribers in a brand's database]]>
This Q3 2013 edition of Yesmails Email Marketing Compass focuses on purchase behavior and conversion data, which shed light on consumer interactions with email and their propensity to purchase. Read the benchmark report to learn: -What are the devices of choice when it comes to purchasing -How much consumers spend per transaction on mobile vs. desktop -What's the average active subscriber rate across major industries -How the mobile path-to-purchase is changing the digital marketing landscape -What's the correlation between the number of emails sent per week and the active subscribers in a brand's database]]> Thu, 14 Nov 2013 13:26:43 GMT /slideshow/yesmail-q3-emailmarketingcompasspurchasebehavior/28253363 Yesmail@slideshare.net(Yesmail) Yesmail's Email Marketing Compass: Consumer Purchase Behavior Yesmail This Q3 2013 edition of Yesmails Email Marketing Compass focuses on purchase behavior and conversion data, which shed light on consumer interactions with email and their propensity to purchase. Read the benchmark report to learn: -What are the devices of choice when it comes to purchasing -How much consumers spend per transaction on mobile vs. desktop -What's the average active subscriber rate across major industries -How the mobile path-to-purchase is changing the digital marketing landscape -What's the correlation between the number of emails sent per week and the active subscribers in a brand's database <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/yesmailq3emailmarketingcompasspurchasebehavior-131114132643-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This Q3 2013 edition of Yesmails Email Marketing Compass focuses on purchase behavior and conversion data, which shed light on consumer interactions with email and their propensity to purchase. Read the benchmark report to learn: -What are the devices of choice when it comes to purchasing -How much consumers spend per transaction on mobile vs. desktop -What&#39;s the average active subscriber rate across major industries -How the mobile path-to-purchase is changing the digital marketing landscape -What&#39;s the correlation between the number of emails sent per week and the active subscribers in a brand&#39;s database
Yesmail's Email Marketing Compass: Consumer Purchase Behavior from Yes Lifecycle Marketing
]]> 664 3 https://cdn.slidesharecdn.com/ss_thumbnails/yesmailq3emailmarketingcompasspurchasebehavior-131114132643-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds document White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 https://cdn.slidesharecdn.com/profile-photo-Yesmail-48x48.jpg?cb=1523232424 We power intelligent customer interactions. We give you the insights to recognize and understand your customer to deliver contextually relevant digital communications- while respecting their preferences and privacy. We help marketers evolve their customer relationships through intelligent interactions via technology, insights and services in a near real-time multichannel environment. We help you compete in the age of the customer. www.yeslifecyclemarketing.com https://cdn.slidesharecdn.com/ss_thumbnails/yesmailmoving-170419205833-thumbnail.jpg?width=320&height=320&fit=bounds Yesmail/follow-us-at-yes-lifecycle-marketing Follow us at Yes Lifec... https://cdn.slidesharecdn.com/ss_thumbnails/askexpertemailsocial-150730182208-lva1-app6891-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/growing-brand-loyalty-and-a-subscriber-base-through-social-media-marketing/51112041 Growing Brand Loyalty ... https://cdn.slidesharecdn.com/ss_thumbnails/landsendcasestudy-150629151100-lva1-app6891-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/lands-end-high-quality-guaranteed-for-products-and-email-marketing/49962970 Lands End: High Quali...