�ݺ�ߣshows by User: aames

�ݺ�ߣshows by User: aames / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: aames / Tue, 29 Oct 2019 03:23:37 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: aames Developing Your Organizational Power and Infuence /slideshow/developing-your-organizational-power-and-infuence/187998380 2019-191029032337
One pain point continually rises to the top of my clients’ and colleagues’ list of challenges. It’s voiced in various ways, using many different words, but it always boils down to the same thing: How do I get the that I/my team ? It pulls our attention, time, and energy away from our real work: Making our companies and our customers wildly successful! Well, what if it wasn’t true? What if it was simple? What if you have the agency to get everything that you and your team truly need? What if you could just be and succeed most of the time by practicing a handful of fundamental habits? That’s my story, and I’m sticking to it. Join me for a quick tour of the habits on which I, my corporate client teams, and my individual coaching students build our power and influence — both as individuals and organizations — an overview of my formula for adopting and integrating them for yourself.]]>
One pain point continually rises to the top of my clients’ and colleagues’ list of challenges. It’s voiced in various ways, using many different words, but it always boils down to the same thing: How do I get the that I/my team ? It pulls our attention, time, and energy away from our real work: Making our companies and our customers wildly successful! Well, what if it wasn’t true? What if it was simple? What if you have the agency to get everything that you and your team truly need? What if you could just be and succeed most of the time by practicing a handful of fundamental habits? That’s my story, and I’m sticking to it. Join me for a quick tour of the habits on which I, my corporate client teams, and my individual coaching students build our power and influence — both as individuals and organizations — an overview of my formula for adopting and integrating them for yourself.]]> Tue, 29 Oct 2019 03:23:37 GMT /slideshow/developing-your-organizational-power-and-infuence/187998380 aames@slideshare.net(aames) Developing Your Organizational Power and Infuence aames One pain point continually rises to the top of my clients’ and colleagues’ list of challenges. It’s voiced in various ways, using many different words, but it always boils down to the same thing: How do I get the < recognition | promotion | respect | resources (tools, people, money, time) | appreciation | your favorite thing here > that I/my team < deserve | need | want >? It pulls our attention, time, and energy away from our real work: Making our companies and our customers wildly successful! Well, what if it wasn’t true? What if it was simple? What if you have the agency to get everything that you and your team truly need? What if you could just be and succeed most of the time by practicing a handful of fundamental habits? That’s my story, and I’m sticking to it. Join me for a quick tour of the habits on which I, my corporate client teams, and my individual coaching students build our power and influence — both as individuals and organizations — an overview of my formula for adopting and integrating them for yourself. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2019-191029032337-thumbnail.jpg?width=120&height=120&fit=bounds" /> One pain point continually rises to the top of my clients’ and colleagues’ list of challenges. It’s voiced in various ways, using many different words, but it always boils down to the same thing: How do I get the that I/my team ? It pulls our attention, time, and energy away from our real work: Making our companies and our customers wildly successful! Well, what if it wasn’t true? What if it was simple? What if you have the agency to get everything that you and your team truly need? What if you could just be and succeed most of the time by practicing a handful of fundamental habits? That’s my story, and I’m sticking to it. Join me for a quick tour of the habits on which I, my corporate client teams, and my individual coaching students build our power and influence — both as individuals and organizations — an overview of my formula for adopting and integrating them for yourself.

Developing Your Organizational Power and Infuence from Andrea L. Ames

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1 Design Thinking for Content /slideshow/design-thinking-for-content-187997262/187997262 2019-191029032054
A full-day, experiential tour of several techniques used in Design Thinking. Using one or more sample problems, workshop participants will work together to develop solutions following a Design Thinking framework. Because we’ll be face-to-face, we’ll go low-tech and focus on the framework and techniques using flip-chart paper and stickie notes. Andrea will also discuss how to get the most from the process across geographically distributed teams using online tools.]]>
A full-day, experiential tour of several techniques used in Design Thinking. Using one or more sample problems, workshop participants will work together to develop solutions following a Design Thinking framework. Because we’ll be face-to-face, we’ll go low-tech and focus on the framework and techniques using flip-chart paper and stickie notes. Andrea will also discuss how to get the most from the process across geographically distributed teams using online tools.]]> Tue, 29 Oct 2019 03:20:54 GMT /slideshow/design-thinking-for-content-187997262/187997262 aames@slideshare.net(aames) Design Thinking for Content aames A full-day, experiential tour of several techniques used in Design Thinking. Using one or more sample problems, workshop participants will work together to develop solutions following a Design Thinking framework. Because we’ll be face-to-face, we’ll go low-tech and focus on the framework and techniques using flip-chart paper and stickie notes. Andrea will also discuss how to get the most from the process across geographically distributed teams using online tools. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2019-191029032054-thumbnail.jpg?width=120&height=120&fit=bounds" /> A full-day, experiential tour of several techniques used in Design Thinking. Using one or more sample problems, workshop participants will work together to develop solutions following a Design Thinking framework. Because we’ll be face-to-face, we’ll go low-tech and focus on the framework and techniques using flip-chart paper and stickie notes. Andrea will also discuss how to get the most from the process across geographically distributed teams using online tools.

Design Thinking for Content from Andrea L. Ames

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1 Design Thinking Workshop - LavaCon 2018 New Orleans /slideshow/design-thinking-workshop-lavacon-2018-new-orleans/120233198 2018-181021223222
A half-day, experiential tour of several techniques used in Design Thinking. Using one or more sample problems, workshop participants will work together to develop solutions following a Design Thinking framework. Because we’ll be face-to-face, we’ll go low-tech and focus on the framework and techniques using flip-chart paper and stickie notes. Andrea will also discuss how to get the most from the process across geographically distributed teams using online tools.]]>
A half-day, experiential tour of several techniques used in Design Thinking. Using one or more sample problems, workshop participants will work together to develop solutions following a Design Thinking framework. Because we’ll be face-to-face, we’ll go low-tech and focus on the framework and techniques using flip-chart paper and stickie notes. Andrea will also discuss how to get the most from the process across geographically distributed teams using online tools.]]> Sun, 21 Oct 2018 22:32:22 GMT /slideshow/design-thinking-workshop-lavacon-2018-new-orleans/120233198 aames@slideshare.net(aames) Design Thinking Workshop - LavaCon 2018 New Orleans aames A half-day, experiential tour of several techniques used in Design Thinking. Using one or more sample problems, workshop participants will work together to develop solutions following a Design Thinking framework. Because we’ll be face-to-face, we’ll go low-tech and focus on the framework and techniques using flip-chart paper and stickie notes. Andrea will also discuss how to get the most from the process across geographically distributed teams using online tools. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2018-181021223222-thumbnail.jpg?width=120&height=120&fit=bounds" /> A half-day, experiential tour of several techniques used in Design Thinking. Using one or more sample problems, workshop participants will work together to develop solutions following a Design Thinking framework. Because we’ll be face-to-face, we’ll go low-tech and focus on the framework and techniques using flip-chart paper and stickie notes. Andrea will also discuss how to get the most from the process across geographically distributed teams using online tools.

Design Thinking Workshop - LavaCon 2018 New Orleans from Andrea L. Ames

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1 [Mini-Workshop] Content Architecture: Where Humans and Machines Agree /slideshow/miniworkshop-content-architecture-where-humans-and-machines-agree/83075333 aamesidw-miniworkshop-171130185840
Andrea's Information Development World mini-workshop http://informationdevelopmentworld.com/speakers/andrea-ames/ Handout: /aames/handout-for-miniworkshop-content-architecture-where-humans-and-machines-agree If there’s one thing about content on which humans and machines can agree, it’s consistency — particularly architectural consistency. Often the format, markup language, or content management approach that you use is far less relevant than the output of the content—the deliverables, themselves—in the success of content for both humans and machines. This is somewhat controversial, as much of the discussion of “structured content” dives directly to the underlying format—even though the architecture and design of the resulting experience and content within that experience should be driving those more technical decisions. Arguably, the most critical aspect of structured content—“the architecture”—drives the success of the content for people and machines. The pitfalls of leaping directly into a technology discussion—about XML, content management systems, etc.—vs. spending the right time and focus on design can often lead to significantly less successful content, rework, and additional cost. Attend this mini-workshop with Andrea Ames to better understand content modeling at the deliverable and experience level—not at the individual article or topic level. You’ll learn about an approach for accomplishing great content architecture (one that can save time, reduce costs, and help you use your limited resources wisely). And, you’ll discover the steps you’ll need to follow in order to successfully create—and validate—your own content modeling approach.]]>
Andrea's Information Development World mini-workshop http://informationdevelopmentworld.com/speakers/andrea-ames/ Handout: /aames/handout-for-miniworkshop-content-architecture-where-humans-and-machines-agree If there’s one thing about content on which humans and machines can agree, it’s consistency — particularly architectural consistency. Often the format, markup language, or content management approach that you use is far less relevant than the output of the content—the deliverables, themselves—in the success of content for both humans and machines. This is somewhat controversial, as much of the discussion of “structured content” dives directly to the underlying format—even though the architecture and design of the resulting experience and content within that experience should be driving those more technical decisions. Arguably, the most critical aspect of structured content—“the architecture”—drives the success of the content for people and machines. The pitfalls of leaping directly into a technology discussion—about XML, content management systems, etc.—vs. spending the right time and focus on design can often lead to significantly less successful content, rework, and additional cost. Attend this mini-workshop with Andrea Ames to better understand content modeling at the deliverable and experience level—not at the individual article or topic level. You’ll learn about an approach for accomplishing great content architecture (one that can save time, reduce costs, and help you use your limited resources wisely). And, you’ll discover the steps you’ll need to follow in order to successfully create—and validate—your own content modeling approach.]]> Thu, 30 Nov 2017 18:58:40 GMT /slideshow/miniworkshop-content-architecture-where-humans-and-machines-agree/83075333 aames@slideshare.net(aames) [Mini-Workshop] Content Architecture: Where Humans and Machines Agree aames Andrea's Information Development World mini-workshop http://informationdevelopmentworld.com/speakers/andrea-ames/ Handout: /aames/handout-for-miniworkshop-content-architecture-where-humans-and-machines-agree If there’s one thing about content on which humans and machines can agree, it’s consistency — particularly architectural consistency. Often the format, markup language, or content management approach that you use is far less relevant than the output of the content—the deliverables, themselves—in the success of content for both humans and machines. This is somewhat controversial, as much of the discussion of “structured content” dives directly to the underlying format—even though the architecture and design of the resulting experience and content within that experience should be driving those more technical decisions. Arguably, the most critical aspect of structured content—“the architecture”—drives the success of the content for people and machines. The pitfalls of leaping directly into a technology discussion—about XML, content management systems, etc.—vs. spending the right time and focus on design can often lead to significantly less successful content, rework, and additional cost. Attend this mini-workshop with Andrea Ames to better understand content modeling at the deliverable and experience level—not at the individual article or topic level. You’ll learn about an approach for accomplishing great content architecture (one that can save time, reduce costs, and help you use your limited resources wisely). And, you’ll discover the steps you’ll need to follow in order to successfully create—and validate—your own content modeling approach. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/aamesidw-miniworkshop-171130185840-thumbnail.jpg?width=120&height=120&fit=bounds" /> Andrea's Information Development World mini-workshop http://informationdevelopmentworld.com/speakers/andrea-ames/ Handout: /aames/handout-for-miniworkshop-content-architecture-where-humans-and-machines-agree If there’s one thing about content on which humans and machines can agree, it’s consistency — particularly architectural consistency. Often the format, markup language, or content management approach that you use is far less relevant than the output of the content—the deliverables, themselves—in the success of content for both humans and machines. This is somewhat controversial, as much of the discussion of “structured content” dives directly to the underlying format—even though the architecture and design of the resulting experience and content within that experience should be driving those more technical decisions. Arguably, the most critical aspect of structured content—“the architecture”—drives the success of the content for people and machines. The pitfalls of leaping directly into a technology discussion—about XML, content management systems, etc.—vs. spending the right time and focus on design can often lead to significantly less successful content, rework, and additional cost. Attend this mini-workshop with Andrea Ames to better understand content modeling at the deliverable and experience level—not at the individual article or topic level. You’ll learn about an approach for accomplishing great content architecture (one that can save time, reduce costs, and help you use your limited resources wisely). And, you’ll discover the steps you’ll need to follow in order to successfully create—and validate—your own content modeling approach.

[Mini-Workshop] Content Architecture: Where Humans and Machines Agree from Andrea L. Ames

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1 [Handout for Mini-Workshop] Content Architecture: Where Humans and Machines Agree /slideshow/handout-for-miniworkshop-content-architecture-where-humans-and-machines-agree/83075105 aamesidw-miniworkshophandout-171130185449
Handout to accompany Andrea's Information Development World mini-workshop mini-workshop slides: /aames/miniworkshop-content-architecture-where-humans-and-machines-agree http://informationdevelopmentworld.com/speakers/andrea-ames/]]>
Handout to accompany Andrea's Information Development World mini-workshop mini-workshop slides: /aames/miniworkshop-content-architecture-where-humans-and-machines-agree http://informationdevelopmentworld.com/speakers/andrea-ames/]]> Thu, 30 Nov 2017 18:54:49 GMT /slideshow/handout-for-miniworkshop-content-architecture-where-humans-and-machines-agree/83075105 aames@slideshare.net(aames) [Handout for Mini-Workshop] Content Architecture: Where Humans and Machines Agree aames Handout to accompany Andrea's Information Development World mini-workshop mini-workshop slides: /aames/miniworkshop-content-architecture-where-humans-and-machines-agree http://informationdevelopmentworld.com/speakers/andrea-ames/ <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/aamesidw-miniworkshophandout-171130185449-thumbnail.jpg?width=120&height=120&fit=bounds" /> Handout to accompany Andrea's Information Development World mini-workshop mini-workshop slides: /aames/miniworkshop-content-architecture-where-humans-and-machines-agree http://informationdevelopmentworld.com/speakers/andrea-ames/

[Handout for Mini-Workshop] Content Architecture: Where Humans and Machines Agree from Andrea L. Ames

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1 [Keynote] Human vs Machine: Conflict or Collaboration? /slideshow/keynote-human-vs-machine-conflict-or-collaboration/83074925 aamesidw-keynote-171130185209
Andrea's Information Development World 2017 keynote Unless you have been vacationing on Mars for the past couple of years, you know that AI, machine learning, and cognitive computing are the hottest things in digital experience since HTML 1.0. And as a savvy content professional, you know that 80-90% of the digital experience is content. Content is the conversation we have with our prospects and our customers. Content carries the client relationship into the digital realm. So how does content fare in this new, smarter digital space? What impact does machine-based experience have on the content that we create and the content experiences we want our customers to have? Must we learn an entirely new way of doing things? Or is the Machine Age just forcing us to adopt content-creation approaches that we should have been using all along? Is the development of human-readable content in conflict with the processes and designs we must follow to create good machine-processable content? Or is the content more similar than not? In this opening keynote address, content experience strategist, Andrea Ames, will discuss the importance of making our content both human-readable and machine-processable. You’ll discover how doing so can help you ensure you are providing the best content experiences possible.]]>
Andrea's Information Development World 2017 keynote Unless you have been vacationing on Mars for the past couple of years, you know that AI, machine learning, and cognitive computing are the hottest things in digital experience since HTML 1.0. And as a savvy content professional, you know that 80-90% of the digital experience is content. Content is the conversation we have with our prospects and our customers. Content carries the client relationship into the digital realm. So how does content fare in this new, smarter digital space? What impact does machine-based experience have on the content that we create and the content experiences we want our customers to have? Must we learn an entirely new way of doing things? Or is the Machine Age just forcing us to adopt content-creation approaches that we should have been using all along? Is the development of human-readable content in conflict with the processes and designs we must follow to create good machine-processable content? Or is the content more similar than not? In this opening keynote address, content experience strategist, Andrea Ames, will discuss the importance of making our content both human-readable and machine-processable. You’ll discover how doing so can help you ensure you are providing the best content experiences possible.]]> Thu, 30 Nov 2017 18:52:09 GMT /slideshow/keynote-human-vs-machine-conflict-or-collaboration/83074925 aames@slideshare.net(aames) [Keynote] Human vs Machine: Conflict or Collaboration? aames Andrea's Information Development World 2017 keynote Unless you have been vacationing on Mars for the past couple of years, you know that AI, machine learning, and cognitive computing are the hottest things in digital experience since HTML 1.0. And as a savvy content professional, you know that 80-90% of the digital experience is content. Content is the conversation we have with our prospects and our customers. Content carries the client relationship into the digital realm. So how does content fare in this new, smarter digital space? What impact does machine-based experience have on the content that we create and the content experiences we want our customers to have? Must we learn an entirely new way of doing things? Or is the Machine Age just forcing us to adopt content-creation approaches that we should have been using all along? Is the development of human-readable content in conflict with the processes and designs we must follow to create good machine-processable content? Or is the content more similar than not? In this opening keynote address, content experience strategist, Andrea Ames, will discuss the importance of making our content both human-readable and machine-processable. You’ll discover how doing so can help you ensure you are providing the best content experiences possible. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/aamesidw-keynote-171130185209-thumbnail.jpg?width=120&height=120&fit=bounds" /> Andrea's Information Development World 2017 keynote Unless you have been vacationing on Mars for the past couple of years, you know that AI, machine learning, and cognitive computing are the hottest things in digital experience since HTML 1.0. And as a savvy content professional, you know that 80-90% of the digital experience is content. Content is the conversation we have with our prospects and our customers. Content carries the client relationship into the digital realm. So how does content fare in this new, smarter digital space? What impact does machine-based experience have on the content that we create and the content experiences we want our customers to have? Must we learn an entirely new way of doing things? Or is the Machine Age just forcing us to adopt content-creation approaches that we should have been using all along? Is the development of human-readable content in conflict with the processes and designs we must follow to create good machine-processable content? Or is the content more similar than not? In this opening keynote address, content experience strategist, Andrea Ames, will discuss the importance of making our content both human-readable and machine-processable. You’ll discover how doing so can help you ensure you are providing the best content experiences possible.

[Keynote] Human vs Machine: Conflict or Collaboration? from Andrea L. Ames

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1 Design Thinking for Content /slideshow/design-thinking-for-content-82138578/82138578 2017-171116032128
Andrea's half-day LavaCon 2017, Portland, OR, workshop You’ve likely heard of Design Thinking, but did you know that it’s not specifically and only about “design” as we typically think of design — industrial, interaction, or visual design of products? Design Thinking is a methodology for problem solving, and we’ve all got challenges and issues we need to address every day! In fact, Design Thinking is becoming more and more common as a general business practice. And it’s great for working through content challenges! Join Andrea for a half-day, experiential tour of several techniques used in Design Thinking. Using one or more sample problems, workshop participants will work together to develop solutions following a Design Thinking framework. Because we’ll be face-to-face, we’ll go low-tech and focus on the framework and techniques using flip-chart paper and stickie notes. Andrea will also discuss how to get the most from the process across geographically distributed teams using online tools. ]]>
Andrea's half-day LavaCon 2017, Portland, OR, workshop You’ve likely heard of Design Thinking, but did you know that it’s not specifically and only about “design” as we typically think of design — industrial, interaction, or visual design of products? Design Thinking is a methodology for problem solving, and we’ve all got challenges and issues we need to address every day! In fact, Design Thinking is becoming more and more common as a general business practice. And it’s great for working through content challenges! Join Andrea for a half-day, experiential tour of several techniques used in Design Thinking. Using one or more sample problems, workshop participants will work together to develop solutions following a Design Thinking framework. Because we’ll be face-to-face, we’ll go low-tech and focus on the framework and techniques using flip-chart paper and stickie notes. Andrea will also discuss how to get the most from the process across geographically distributed teams using online tools. ]]> Thu, 16 Nov 2017 03:21:28 GMT /slideshow/design-thinking-for-content-82138578/82138578 aames@slideshare.net(aames) Design Thinking for Content aames Andrea's half-day LavaCon 2017, Portland, OR, workshop You’ve likely heard of Design Thinking, but did you know that it’s not specifically and only about “design” as we typically think of design — industrial, interaction, or visual design of products? Design Thinking is a methodology for problem solving, and we’ve all got challenges and issues we need to address every day! In fact, Design Thinking is becoming more and more common as a general business practice. And it’s great for working through content challenges! Join Andrea for a half-day, experiential tour of several techniques used in Design Thinking. Using one or more sample problems, workshop participants will work together to develop solutions following a Design Thinking framework. Because we’ll be face-to-face, we’ll go low-tech and focus on the framework and techniques using flip-chart paper and stickie notes. Andrea will also discuss how to get the most from the process across geographically distributed teams using online tools. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2017-171116032128-thumbnail.jpg?width=120&height=120&fit=bounds" /> Andrea's half-day LavaCon 2017, Portland, OR, workshop You’ve likely heard of Design Thinking, but did you know that it’s not specifically and only about “design” as we typically think of design — industrial, interaction, or visual design of products? Design Thinking is a methodology for problem solving, and we’ve all got challenges and issues we need to address every day! In fact, Design Thinking is becoming more and more common as a general business practice. And it’s great for working through content challenges! Join Andrea for a half-day, experiential tour of several techniques used in Design Thinking. Using one or more sample problems, workshop participants will work together to develop solutions following a Design Thinking framework. Because we’ll be face-to-face, we’ll go low-tech and focus on the framework and techniques using flip-chart paper and stickie notes. Andrea will also discuss how to get the most from the process across geographically distributed teams using online tools.

Design Thinking for Content from Andrea L. Ames

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1 Managing Stakeholders Across the Content Ecosystem: The Key to Implementing a Content Strategy /slideshow/managing-stakeholders-across-the-content-ecosystem-the-key-to-implementing-a-content-strategy/82138173 2017-171116030448
Andrea's LavaCon 2017, Portland, OR, presentation Trying to implement an content strategy that supports your customers across their entire journey–or even just sell the idea to decision makers? Having problems getting it to fly? More than any other single aspect, stakeholder management is critical to getting support for and implementing a unified content strategy (or ANY project, for that matter). You need to understand THEIR needs and ensure that you’re communicating continually to quiet objections and move your project forward. And it’s not always easy–especially when you’re leading initiatives across silos and teams with no direct authority. Influencing those stakeholders is key! In this session, Andrea will discuss the success factors to aim for, and the behaviors that can trip you up, when managing stakeholders to successfully support your clients, solve business problems, and drive revenue and customer loyalty! ]]>
Andrea's LavaCon 2017, Portland, OR, presentation Trying to implement an content strategy that supports your customers across their entire journey–or even just sell the idea to decision makers? Having problems getting it to fly? More than any other single aspect, stakeholder management is critical to getting support for and implementing a unified content strategy (or ANY project, for that matter). You need to understand THEIR needs and ensure that you’re communicating continually to quiet objections and move your project forward. And it’s not always easy–especially when you’re leading initiatives across silos and teams with no direct authority. Influencing those stakeholders is key! In this session, Andrea will discuss the success factors to aim for, and the behaviors that can trip you up, when managing stakeholders to successfully support your clients, solve business problems, and drive revenue and customer loyalty! ]]> Thu, 16 Nov 2017 03:04:48 GMT /slideshow/managing-stakeholders-across-the-content-ecosystem-the-key-to-implementing-a-content-strategy/82138173 aames@slideshare.net(aames) Managing Stakeholders Across the Content Ecosystem: The Key to Implementing a Content Strategy aames Andrea's LavaCon 2017, Portland, OR, presentation Trying to implement an content strategy that supports your customers across their entire journey–or even just sell the idea to decision makers? Having problems getting it to fly? More than any other single aspect, stakeholder management is critical to getting support for and implementing a unified content strategy (or ANY project, for that matter). You need to understand THEIR needs and ensure that you’re communicating continually to quiet objections and move your project forward. And it’s not always easy–especially when you’re leading initiatives across silos and teams with no direct authority. Influencing those stakeholders is key! In this session, Andrea will discuss the success factors to aim for, and the behaviors that can trip you up, when managing stakeholders to successfully support your clients, solve business problems, and drive revenue and customer loyalty! <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2017-171116030448-thumbnail.jpg?width=120&height=120&fit=bounds" /> Andrea's LavaCon 2017, Portland, OR, presentation Trying to implement an content strategy that supports your customers across their entire journey–or even just sell the idea to decision makers? Having problems getting it to fly? More than any other single aspect, stakeholder management is critical to getting support for and implementing a unified content strategy (or ANY project, for that matter). You need to understand THEIR needs and ensure that you’re communicating continually to quiet objections and move your project forward. And it’s not always easy–especially when you’re leading initiatives across silos and teams with no direct authority. Influencing those stakeholders is key! In this session, Andrea will discuss the success factors to aim for, and the behaviors that can trip you up, when managing stakeholders to successfully support your clients, solve business problems, and drive revenue and customer loyalty!

Managing Stakeholders Across the Content Ecosystem: The Key to Implementing a Content Strategy from Andrea L. Ames

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1 Structured Content ... Sexy? Strategic? Or Both? /slideshow/structured-content-sexy-strategic-or-both/81775053 aamesstructuredcontent-strategicorsexy-171108212119
Andrea's presentation at Adobe DITA World 2017 It might be hard to believe, but Structured Content has been around for decades. FrameBuilder (an early version of FrameMaker with structured content support) made its debut in the early 1990s. Through the rise of modern tools, like FrameMaker 2017, and technologies, like DITA, structured content has become much easier to author, and thus more popular. But is structured content important? Or is it just another (albeit long-lived) trend? Given structured content's long reign, isn’t it time for a new strategy to overthrow the throne? For now, at least, the answer is “no.” If there is a holy grail of content, most experts would probably agree it’s structure. Why? Because structure provides so many benefits, in so many different ways – to authors and authoring, to the content experience, enabling achieving business goals. And the list goes on. In her presentation, Andrea will discuss the business, user experience, and organizational impact of structured content – all of the aspects that make structured content strategic. And then she’ll try to convince you that structured content is sexy, too!]]>
Andrea's presentation at Adobe DITA World 2017 It might be hard to believe, but Structured Content has been around for decades. FrameBuilder (an early version of FrameMaker with structured content support) made its debut in the early 1990s. Through the rise of modern tools, like FrameMaker 2017, and technologies, like DITA, structured content has become much easier to author, and thus more popular. But is structured content important? Or is it just another (albeit long-lived) trend? Given structured content's long reign, isn’t it time for a new strategy to overthrow the throne? For now, at least, the answer is “no.” If there is a holy grail of content, most experts would probably agree it’s structure. Why? Because structure provides so many benefits, in so many different ways – to authors and authoring, to the content experience, enabling achieving business goals. And the list goes on. In her presentation, Andrea will discuss the business, user experience, and organizational impact of structured content – all of the aspects that make structured content strategic. And then she’ll try to convince you that structured content is sexy, too!]]> Wed, 08 Nov 2017 21:21:19 GMT /slideshow/structured-content-sexy-strategic-or-both/81775053 aames@slideshare.net(aames) Structured Content ... Sexy? Strategic? Or Both? aames Andrea's presentation at Adobe DITA World 2017 It might be hard to believe, but Structured Content has been around for decades. FrameBuilder (an early version of FrameMaker with structured content support) made its debut in the early 1990s. Through the rise of modern tools, like FrameMaker 2017, and technologies, like DITA, structured content has become much easier to author, and thus more popular. But is structured content important? Or is it just another (albeit long-lived) trend? Given structured content's long reign, isn’t it time for a new strategy to overthrow the throne? For now, at least, the answer is “no.” If there is a holy grail of content, most experts would probably agree it’s structure. Why? Because structure provides so many benefits, in so many different ways – to authors and authoring, to the content experience, enabling achieving business goals. And the list goes on. In her presentation, Andrea will discuss the business, user experience, and organizational impact of structured content – all of the aspects that make structured content strategic. And then she’ll try to convince you that structured content is sexy, too! <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/aamesstructuredcontent-strategicorsexy-171108212119-thumbnail.jpg?width=120&height=120&fit=bounds" /> Andrea's presentation at Adobe DITA World 2017 It might be hard to believe, but Structured Content has been around for decades. FrameBuilder (an early version of FrameMaker with structured content support) made its debut in the early 1990s. Through the rise of modern tools, like FrameMaker 2017, and technologies, like DITA, structured content has become much easier to author, and thus more popular. But is structured content important? Or is it just another (albeit long-lived) trend? Given structured content's long reign, isn’t it time for a new strategy to overthrow the throne? For now, at least, the answer is “no.” If there is a holy grail of content, most experts would probably agree it’s structure. Why? Because structure provides so many benefits, in so many different ways – to authors and authoring, to the content experience, enabling achieving business goals. And the list goes on. In her presentation, Andrea will discuss the business, user experience, and organizational impact of structured content – all of the aspects that make structured content strategic. And then she’ll try to convince you that structured content is sexy, too!

Structured Content ... Sexy? Strategic? Or Both? from Andrea L. Ames

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1 Influencing Up through Personal Leadership /slideshow/influencing-up-through-personal-leadership/81773613 2017-171108203508
Andrea's presentation at CIDM Best Practices 2017 Whether you are a manager or an individual contributor who is leading an information initiative, project, or team, you are likely answering to someone for your resources and approval for the focus of your efforts. Most often, that someone is a busy manager or executive with broad areas of responsibility and concern. In her world, you are one of 10, 25, or even 50 individual initiatives. So how do you get your team, your project, or even your career development or advancement on her radar — AND get her approval, funding, or other support? There is an art to “managing up,” and everyone, at every level, should learn how to do it and practice it! You can become an influence ninja by focusing on only what you can personally control! Join Andrea as she shares the key, actionable tips, tricks, and tools that have brought her the best success in influencing up. (First tip: All of her tips apply to influencing in ANY direction!) Participants will get an overview of influencing, the key building blocks of personal leadership that provide the platform for true influence, and tips for how to influence anyone, at any level, no matter how much positional power they have.]]>
Andrea's presentation at CIDM Best Practices 2017 Whether you are a manager or an individual contributor who is leading an information initiative, project, or team, you are likely answering to someone for your resources and approval for the focus of your efforts. Most often, that someone is a busy manager or executive with broad areas of responsibility and concern. In her world, you are one of 10, 25, or even 50 individual initiatives. So how do you get your team, your project, or even your career development or advancement on her radar — AND get her approval, funding, or other support? There is an art to “managing up,” and everyone, at every level, should learn how to do it and practice it! You can become an influence ninja by focusing on only what you can personally control! Join Andrea as she shares the key, actionable tips, tricks, and tools that have brought her the best success in influencing up. (First tip: All of her tips apply to influencing in ANY direction!) Participants will get an overview of influencing, the key building blocks of personal leadership that provide the platform for true influence, and tips for how to influence anyone, at any level, no matter how much positional power they have.]]> Wed, 08 Nov 2017 20:35:08 GMT /slideshow/influencing-up-through-personal-leadership/81773613 aames@slideshare.net(aames) Influencing Up through Personal Leadership aames Andrea's presentation at CIDM Best Practices 2017 Whether you are a manager or an individual contributor who is leading an information initiative, project, or team, you are likely answering to someone for your resources and approval for the focus of your efforts. Most often, that someone is a busy manager or executive with broad areas of responsibility and concern. In her world, you are one of 10, 25, or even 50 individual initiatives. So how do you get your team, your project, or even your career development or advancement on her radar — AND get her approval, funding, or other support? There is an art to “managing up,” and everyone, at every level, should learn how to do it and practice it! You can become an influence ninja by focusing on only what you can personally control! Join Andrea as she shares the key, actionable tips, tricks, and tools that have brought her the best success in influencing up. (First tip: All of her tips apply to influencing in ANY direction!) Participants will get an overview of influencing, the key building blocks of personal leadership that provide the platform for true influence, and tips for how to influence anyone, at any level, no matter how much positional power they have. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2017-171108203508-thumbnail.jpg?width=120&height=120&fit=bounds" /> Andrea's presentation at CIDM Best Practices 2017 Whether you are a manager or an individual contributor who is leading an information initiative, project, or team, you are likely answering to someone for your resources and approval for the focus of your efforts. Most often, that someone is a busy manager or executive with broad areas of responsibility and concern. In her world, you are one of 10, 25, or even 50 individual initiatives. So how do you get your team, your project, or even your career development or advancement on her radar — AND get her approval, funding, or other support? There is an art to “managing up,” and everyone, at every level, should learn how to do it and practice it! You can become an influence ninja by focusing on only what you can personally control! Join Andrea as she shares the key, actionable tips, tricks, and tools that have brought her the best success in influencing up. (First tip: All of her tips apply to influencing in ANY direction!) Participants will get an overview of influencing, the key building blocks of personal leadership that provide the platform for true influence, and tips for how to influence anyone, at any level, no matter how much positional power they have.

Influencing Up through Personal Leadership from Andrea L. Ames

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1 Post-Sales Content and the Future of Marketing /slideshow/postsales-content-and-the-future-of-marketing/81773275 2017-171108202435
Andrea's presentation at Content Marketing World 2017 Are your marketing priorities focused primarily on the traditional “get sales” mantra? Or perhaps the holy grail of customer advocacy is in your sights? Maybe you’re hoping for both sales and advocates and are discouraged by the challenges of attacking two seemingly unrelated goals. If this sounds like you, you’re not alone. Luckily, the answer is simple — not easy, but simple. The simple part: The experience with the product and the product content is the bridge that closes the gap between a customer purchasing your product and that customer advocating for the product. The not-easy part: You likely don’t own the post-sales customer experience. Join Andrea in this session as she throws down a controversial gauntlet: Post-sales product content is not only the most critical key to solving this problem but also the future of marketing. WHAT?! If that’s the case, how do you ensure that this content is satisfying the needs of marketing? Andrea’s going to discuss that, too! In this session, she will discuss: The right environment to ensure a customer experience that drives sales and advocacy The critical components of that environment for measurably impactful content The skills needed to lead and drive the creation of that content ]]>
Andrea's presentation at Content Marketing World 2017 Are your marketing priorities focused primarily on the traditional “get sales” mantra? Or perhaps the holy grail of customer advocacy is in your sights? Maybe you’re hoping for both sales and advocates and are discouraged by the challenges of attacking two seemingly unrelated goals. If this sounds like you, you’re not alone. Luckily, the answer is simple — not easy, but simple. The simple part: The experience with the product and the product content is the bridge that closes the gap between a customer purchasing your product and that customer advocating for the product. The not-easy part: You likely don’t own the post-sales customer experience. Join Andrea in this session as she throws down a controversial gauntlet: Post-sales product content is not only the most critical key to solving this problem but also the future of marketing. WHAT?! If that’s the case, how do you ensure that this content is satisfying the needs of marketing? Andrea’s going to discuss that, too! In this session, she will discuss: The right environment to ensure a customer experience that drives sales and advocacy The critical components of that environment for measurably impactful content The skills needed to lead and drive the creation of that content ]]> Wed, 08 Nov 2017 20:24:35 GMT /slideshow/postsales-content-and-the-future-of-marketing/81773275 aames@slideshare.net(aames) Post-Sales Content and the Future of Marketing aames Andrea's presentation at Content Marketing World 2017 Are your marketing priorities focused primarily on the traditional “get sales” mantra? Or perhaps the holy grail of customer advocacy is in your sights? Maybe you’re hoping for both sales and advocates and are discouraged by the challenges of attacking two seemingly unrelated goals. If this sounds like you, you’re not alone. Luckily, the answer is simple — not easy, but simple. The simple part: The experience with the product and the product content is the bridge that closes the gap between a customer purchasing your product and that customer advocating for the product. The not-easy part: You likely don’t own the post-sales customer experience. Join Andrea in this session as she throws down a controversial gauntlet: Post-sales product content is not only the most critical key to solving this problem but also the future of marketing. WHAT?! If that’s the case, how do you ensure that this content is satisfying the needs of marketing? Andrea’s going to discuss that, too! In this session, she will discuss: The right environment to ensure a customer experience that drives sales and advocacy The critical components of that environment for measurably impactful content The skills needed to lead and drive the creation of that content <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2017-171108202435-thumbnail.jpg?width=120&height=120&fit=bounds" /> Andrea's presentation at Content Marketing World 2017 Are your marketing priorities focused primarily on the traditional “get sales” mantra? Or perhaps the holy grail of customer advocacy is in your sights? Maybe you’re hoping for both sales and advocates and are discouraged by the challenges of attacking two seemingly unrelated goals. If this sounds like you, you’re not alone. Luckily, the answer is simple — not easy, but simple. The simple part: The experience with the product and the product content is the bridge that closes the gap between a customer purchasing your product and that customer advocating for the product. The not-easy part: You likely don’t own the post-sales customer experience. Join Andrea in this session as she throws down a controversial gauntlet: Post-sales product content is not only the most critical key to solving this problem but also the future of marketing. WHAT?! If that’s the case, how do you ensure that this content is satisfying the needs of marketing? Andrea’s going to discuss that, too! In this session, she will discuss: The right environment to ensure a customer experience that drives sales and advocacy The critical components of that environment for measurably impactful content The skills needed to lead and drive the creation of that content

Post-Sales Content and the Future of Marketing from Andrea L. Ames

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1 Modeling the Content Experience: Delivering the Right Content, to the Right Person, in the Right Place, at the Right Time /slideshow/modeling-the-content-experience-delivering-the-right-content-to-the-right-person-in-the-right-place-at-the-right-time/75742761 2017-170507015913
Presentation by Andrea Ames (@aames) from STC Summit 2017 (#stc17): https://summit.stc.org/schedule/ Do you work in a multi-product environment and struggle to keep content experiences consistent and delightful for your customers across the enterprise? Do you feel that your style and design guidance is necessary, but not sufficient, to address the task of ensuring your content is delivered to the right person, in the right place, and at the right time? If so, join Andrea for this deep-dive into modeling the content experience. You will dive into a real-world example and work in a group to follow Andrea's process for creating the framework of several models. You will complete enough of each model to continue the process back on the job, and you will take away actionable advice, tips, and tricks to make the work as efficient and successful as possible. Bring your questions and plan to get your hands dirty and have fun! In this hands-on workshop, you will learn - What content experience modeling is and how it differs from content or topic modeling - How modeling benefits your customer experience - What some typical models are and how to identify the right models for you - How to design, develop, and validate models - How to enable the content designers and developers on your team to apply those models]]>
Presentation by Andrea Ames (@aames) from STC Summit 2017 (#stc17): https://summit.stc.org/schedule/ Do you work in a multi-product environment and struggle to keep content experiences consistent and delightful for your customers across the enterprise? Do you feel that your style and design guidance is necessary, but not sufficient, to address the task of ensuring your content is delivered to the right person, in the right place, and at the right time? If so, join Andrea for this deep-dive into modeling the content experience. You will dive into a real-world example and work in a group to follow Andrea's process for creating the framework of several models. You will complete enough of each model to continue the process back on the job, and you will take away actionable advice, tips, and tricks to make the work as efficient and successful as possible. Bring your questions and plan to get your hands dirty and have fun! In this hands-on workshop, you will learn - What content experience modeling is and how it differs from content or topic modeling - How modeling benefits your customer experience - What some typical models are and how to identify the right models for you - How to design, develop, and validate models - How to enable the content designers and developers on your team to apply those models]]> Sun, 07 May 2017 01:59:13 GMT /slideshow/modeling-the-content-experience-delivering-the-right-content-to-the-right-person-in-the-right-place-at-the-right-time/75742761 aames@slideshare.net(aames) Modeling the Content Experience: Delivering the Right Content, to the Right Person, in the Right Place, at the Right Time aames Presentation by Andrea Ames (@aames) from STC Summit 2017 (#stc17): https://summit.stc.org/schedule/ Do you work in a multi-product environment and struggle to keep content experiences consistent and delightful for your customers across the enterprise? Do you feel that your style and design guidance is necessary, but not sufficient, to address the task of ensuring your content is delivered to the right person, in the right place, and at the right time? If so, join Andrea for this deep-dive into modeling the content experience. You will dive into a real-world example and work in a group to follow Andrea's process for creating the framework of several models. You will complete enough of each model to continue the process back on the job, and you will take away actionable advice, tips, and tricks to make the work as efficient and successful as possible. Bring your questions and plan to get your hands dirty and have fun! In this hands-on workshop, you will learn - What content experience modeling is and how it differs from content or topic modeling - How modeling benefits your customer experience - What some typical models are and how to identify the right models for you - How to design, develop, and validate models - How to enable the content designers and developers on your team to apply those models <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2017-170507015913-thumbnail.jpg?width=120&height=120&fit=bounds" /> Presentation by Andrea Ames (@aames) from STC Summit 2017 (#stc17): https://summit.stc.org/schedule/ Do you work in a multi-product environment and struggle to keep content experiences consistent and delightful for your customers across the enterprise? Do you feel that your style and design guidance is necessary, but not sufficient, to address the task of ensuring your content is delivered to the right person, in the right place, and at the right time? If so, join Andrea for this deep-dive into modeling the content experience. You will dive into a real-world example and work in a group to follow Andrea's process for creating the framework of several models. You will complete enough of each model to continue the process back on the job, and you will take away actionable advice, tips, and tricks to make the work as efficient and successful as possible. Bring your questions and plan to get your hands dirty and have fun! In this hands-on workshop, you will learn - What content experience modeling is and how it differs from content or topic modeling - How modeling benefits your customer experience - What some typical models are and how to identify the right models for you - How to design, develop, and validate models - How to enable the content designers and developers on your team to apply those models

Modeling the Content Experience: Delivering the Right Content, to the Right Person, in the Right Place, at the Right Time from Andrea L. Ames

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1 Closing the Gap Without Falling Into It: Creating an Ecosystem to Unify Content Strategy Across the Client Journey /aames/closing-the-gap-without-falling-into-it-creating-an-ecosystem-to-unify-content-strategy-across-the-client-journey-75678329 2017-170504145015
Presentation by Andrea Ames (@aames) from Intelligent Content Conference 2017 (#intelcontent): http://www.intelligentcontentconference.com/sessions/setting-up-an-roi-process-around-content/ Are you a Marketer thinking post-sales content has only a niche role to play in marketing? If you’d like to increase post-sales content in the pre-sales phases of the client journey, do you have resources — time, money, or people — to do so? Are you a post-sales content professional who has been told “everybody sells?” Have you been asked to demonstrate how your work contributes to revenue generation and customer loyalty? If this sounds familiar, join Andrea to discuss how a content strategy that is unified across the entire client journey — from discovery to advocacy — and the right ecosystem (team, culture, etc.) can help you address these truths. In this session, you will learn: Key components of a unified content strategy to deliver successful content across the client journey Content ecosystem prerequisites for successfully creating and implementing that unified strategy How people and culture (organization, roles, incentives, performance measures) can drive your strategy — or send it over a cliff!]]>
Presentation by Andrea Ames (@aames) from Intelligent Content Conference 2017 (#intelcontent): http://www.intelligentcontentconference.com/sessions/setting-up-an-roi-process-around-content/ Are you a Marketer thinking post-sales content has only a niche role to play in marketing? If you’d like to increase post-sales content in the pre-sales phases of the client journey, do you have resources — time, money, or people — to do so? Are you a post-sales content professional who has been told “everybody sells?” Have you been asked to demonstrate how your work contributes to revenue generation and customer loyalty? If this sounds familiar, join Andrea to discuss how a content strategy that is unified across the entire client journey — from discovery to advocacy — and the right ecosystem (team, culture, etc.) can help you address these truths. In this session, you will learn: Key components of a unified content strategy to deliver successful content across the client journey Content ecosystem prerequisites for successfully creating and implementing that unified strategy How people and culture (organization, roles, incentives, performance measures) can drive your strategy — or send it over a cliff!]]> Thu, 04 May 2017 14:50:15 GMT /aames/closing-the-gap-without-falling-into-it-creating-an-ecosystem-to-unify-content-strategy-across-the-client-journey-75678329 aames@slideshare.net(aames) Closing the Gap Without Falling Into It: Creating an Ecosystem to Unify Content Strategy Across the Client Journey aames Presentation by Andrea Ames (@aames) from Intelligent Content Conference 2017 (#intelcontent): http://www.intelligentcontentconference.com/sessions/setting-up-an-roi-process-around-content/ Are you a Marketer thinking post-sales content has only a niche role to play in marketing? If you’d like to increase post-sales content in the pre-sales phases of the client journey, do you have resources — time, money, or people — to do so? Are you a post-sales content professional who has been told “everybody sells?” Have you been asked to demonstrate how your work contributes to revenue generation and customer loyalty? If this sounds familiar, join Andrea to discuss how a content strategy that is unified across the entire client journey — from discovery to advocacy — and the right ecosystem (team, culture, etc.) can help you address these truths. In this session, you will learn: Key components of a unified content strategy to deliver successful content across the client journey Content ecosystem prerequisites for successfully creating and implementing that unified strategy How people and culture (organization, roles, incentives, performance measures) can drive your strategy — or send it over a cliff! <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2017-170504145015-thumbnail.jpg?width=120&height=120&fit=bounds" /> Presentation by Andrea Ames (@aames) from Intelligent Content Conference 2017 (#intelcontent): http://www.intelligentcontentconference.com/sessions/setting-up-an-roi-process-around-content/ Are you a Marketer thinking post-sales content has only a niche role to play in marketing? If you’d like to increase post-sales content in the pre-sales phases of the client journey, do you have resources — time, money, or people — to do so? Are you a post-sales content professional who has been told “everybody sells?” Have you been asked to demonstrate how your work contributes to revenue generation and customer loyalty? If this sounds familiar, join Andrea to discuss how a content strategy that is unified across the entire client journey — from discovery to advocacy — and the right ecosystem (team, culture, etc.) can help you address these truths. In this session, you will learn: Key components of a unified content strategy to deliver successful content across the client journey Content ecosystem prerequisites for successfully creating and implementing that unified strategy How people and culture (organization, roles, incentives, performance measures) can drive your strategy — or send it over a cliff!

Closing the Gap Without Falling Into It: Creating an Ecosystem to Unify Content Strategy Across the Client Journey from Andrea L. Ames

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1 Design: Prereq to Tech! Deliver the right content using design thinking /slideshow/design-prereq-to-tech-deliver-the-right-content-using-design-thinking/75444704 2017-170426210442
Presentation by Andrea Ames (@aames) from CMS/DITA North America 2017 (#cmsconference): https://cm-strategies.com/2017-cms-conference/agenda-day-3-2/ames/ Before you DITA, know your users, their goals, and the content that they need. Then design an experience that delivers the right content at the right time, and leverage the capabilities of DITA to implement that experience. Easy to say…not always easy to do. Enter Design Thinking! The Design Thinking approach provides a collaborative framework for thinking about a problem space and gives you the methods to take action. And it’s FUN! This presentation describes the basics of the Design Thinking problem-solving framework, how to apply it to a content challenge, and how it can be used to generate ideas and requirements.]]>
Presentation by Andrea Ames (@aames) from CMS/DITA North America 2017 (#cmsconference): https://cm-strategies.com/2017-cms-conference/agenda-day-3-2/ames/ Before you DITA, know your users, their goals, and the content that they need. Then design an experience that delivers the right content at the right time, and leverage the capabilities of DITA to implement that experience. Easy to say…not always easy to do. Enter Design Thinking! The Design Thinking approach provides a collaborative framework for thinking about a problem space and gives you the methods to take action. And it’s FUN! This presentation describes the basics of the Design Thinking problem-solving framework, how to apply it to a content challenge, and how it can be used to generate ideas and requirements.]]> Wed, 26 Apr 2017 21:04:42 GMT /slideshow/design-prereq-to-tech-deliver-the-right-content-using-design-thinking/75444704 aames@slideshare.net(aames) Design: Prereq to Tech! Deliver the right content using design thinking aames Presentation by Andrea Ames (@aames) from CMS/DITA North America 2017 (#cmsconference): https://cm-strategies.com/2017-cms-conference/agenda-day-3-2/ames/ Before you DITA, know your users, their goals, and the content that they need. Then design an experience that delivers the right content at the right time, and leverage the capabilities of DITA to implement that experience. Easy to say…not always easy to do. Enter Design Thinking! The Design Thinking approach provides a collaborative framework for thinking about a problem space and gives you the methods to take action. And it’s FUN! This presentation describes the basics of the Design Thinking problem-solving framework, how to apply it to a content challenge, and how it can be used to generate ideas and requirements. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2017-170426210442-thumbnail.jpg?width=120&height=120&fit=bounds" /> Presentation by Andrea Ames (@aames) from CMS/DITA North America 2017 (#cmsconference): https://cm-strategies.com/2017-cms-conference/agenda-day-3-2/ames/ Before you DITA, know your users, their goals, and the content that they need. Then design an experience that delivers the right content at the right time, and leverage the capabilities of DITA to implement that experience. Easy to say…not always easy to do. Enter Design Thinking! The Design Thinking approach provides a collaborative framework for thinking about a problem space and gives you the methods to take action. And it’s FUN! This presentation describes the basics of the Design Thinking problem-solving framework, how to apply it to a content challenge, and how it can be used to generate ideas and requirements.

Design: Prereq to Tech! Deliver the right content using design thinking from Andrea L. Ames

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1 Design Thinking for Content /slideshow/design-think4content-v1lavaconoct2016ames/67750147 designthink4content-v1lavaconoct2016ames-161027220516
Andrea Ames at LavaCon Oct 2016 -- half-day, hands-on, interactive workshop]]>
Andrea Ames at LavaCon Oct 2016 -- half-day, hands-on, interactive workshop]]> Thu, 27 Oct 2016 22:05:16 GMT /slideshow/design-think4content-v1lavaconoct2016ames/67750147 aames@slideshare.net(aames) Design Thinking for Content aames Andrea Ames at LavaCon Oct 2016 -- half-day, hands-on, interactive workshop <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/designthink4content-v1lavaconoct2016ames-161027220516-thumbnail.jpg?width=120&height=120&fit=bounds" /> Andrea Ames at LavaCon Oct 2016 -- half-day, hands-on, interactive workshop

Design Thinking for Content from Andrea L. Ames

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1 Measuring Content Effectiveness /slideshow/measuring-content-effectiveness/59299151 2016-160309070547
Do you know how well your content is performing? Is it achieving the goals you set for it? If it is, do you know why? And even more importantly, if it isn’t, do you know why not? It can be difficult to answer these questions. We know we want to measure something, but we might not know what to measure. We might not even be exactly sure how to articulate the answer we hope to get so that we can “ask the right question.” In this session, Andrea will describe a method for evaluating your problem space starting with the result you hope to achieve. She’ll discuss the merits of this approach, how it will help you to determine what data you want to collect, and how to best collect and analyze the right data to determine the effectiveness of various kinds of content.]]>
Do you know how well your content is performing? Is it achieving the goals you set for it? If it is, do you know why? And even more importantly, if it isn’t, do you know why not? It can be difficult to answer these questions. We know we want to measure something, but we might not know what to measure. We might not even be exactly sure how to articulate the answer we hope to get so that we can “ask the right question.” In this session, Andrea will describe a method for evaluating your problem space starting with the result you hope to achieve. She’ll discuss the merits of this approach, how it will help you to determine what data you want to collect, and how to best collect and analyze the right data to determine the effectiveness of various kinds of content.]]> Wed, 09 Mar 2016 07:05:47 GMT /slideshow/measuring-content-effectiveness/59299151 aames@slideshare.net(aames) Measuring Content Effectiveness aames Do you know how well your content is performing? Is it achieving the goals you set for it? If it is, do you know why? And even more importantly, if it isn’t, do you know why not? It can be difficult to answer these questions. We know we want to measure something, but we might not know what to measure. We might not even be exactly sure how to articulate the answer we hope to get so that we can “ask the right question.” In this session, Andrea will describe a method for evaluating your problem space starting with the result you hope to achieve. She’ll discuss the merits of this approach, how it will help you to determine what data you want to collect, and how to best collect and analyze the right data to determine the effectiveness of various kinds of content. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2016-160309070547-thumbnail.jpg?width=120&height=120&fit=bounds" /> Do you know how well your content is performing? Is it achieving the goals you set for it? If it is, do you know why? And even more importantly, if it isn’t, do you know why not? It can be difficult to answer these questions. We know we want to measure something, but we might not know what to measure. We might not even be exactly sure how to articulate the answer we hope to get so that we can “ask the right question.” In this session, Andrea will describe a method for evaluating your problem space starting with the result you hope to achieve. She’ll discuss the merits of this approach, how it will help you to determine what data you want to collect, and how to best collect and analyze the right data to determine the effectiveness of various kinds of content.

Measuring Content Effectiveness from Andrea L. Ames

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1 You Mean You Don't Have to Start Over Every Time? /slideshow/you-mean-you-dont-have-to-start-over-every-time/59298945 2016-160309065942
Learning to work smarter, not harder, with content -- advice to marketing content folks from the technical content practice Is your typical approach to new marketing project to start from scratch? Are you under the gun to do more and more with less time and fewer resources? And are you feeling the pain of that “start from scratch” process considering the current demands on you and your time? This is your invitation to get a peek into the technical content practitioner’s playbook and learn some post-sales content secrets to apply to your pre-sales content projects. You might think technical content folks are geeky recluses who transcribe dry specs and have nothing to share with marketing. This keynote will change your mind and open communication with those technical folks across the aisle.]]>
Learning to work smarter, not harder, with content -- advice to marketing content folks from the technical content practice Is your typical approach to new marketing project to start from scratch? Are you under the gun to do more and more with less time and fewer resources? And are you feeling the pain of that “start from scratch” process considering the current demands on you and your time? This is your invitation to get a peek into the technical content practitioner’s playbook and learn some post-sales content secrets to apply to your pre-sales content projects. You might think technical content folks are geeky recluses who transcribe dry specs and have nothing to share with marketing. This keynote will change your mind and open communication with those technical folks across the aisle.]]> Wed, 09 Mar 2016 06:59:42 GMT /slideshow/you-mean-you-dont-have-to-start-over-every-time/59298945 aames@slideshare.net(aames) You Mean You Don't Have to Start Over Every Time? aames Learning to work smarter, not harder, with content -- advice to marketing content folks from the technical content practice Is your typical approach to new marketing project to start from scratch? Are you under the gun to do more and more with less time and fewer resources? And are you feeling the pain of that “start from scratch” process considering the current demands on you and your time? This is your invitation to get a peek into the technical content practitioner’s playbook and learn some post-sales content secrets to apply to your pre-sales content projects. You might think technical content folks are geeky recluses who transcribe dry specs and have nothing to share with marketing. This keynote will change your mind and open communication with those technical folks across the aisle. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2016-160309065942-thumbnail.jpg?width=120&height=120&fit=bounds" /> Learning to work smarter, not harder, with content -- advice to marketing content folks from the technical content practice Is your typical approach to new marketing project to start from scratch? Are you under the gun to do more and more with less time and fewer resources? And are you feeling the pain of that “start from scratch” process considering the current demands on you and your time? This is your invitation to get a peek into the technical content practitioner’s playbook and learn some post-sales content secrets to apply to your pre-sales content projects. You might think technical content folks are geeky recluses who transcribe dry specs and have nothing to share with marketing. This keynote will change your mind and open communication with those technical folks across the aisle.

You Mean You Don't Have to Start Over Every Time? from Andrea L. Ames

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1 Technical Communicators: Breaking Boundaries and Driving Change /aames/technical-communicators-breaking-boundaries-and-driving-change noboundariestcuk2015-keynote-151001135356-lva1-app6891
Thursday, Oct 1 keynote at TCUK 2015. Andrea's "top 10" ways technical communicators can work to drive change and break boundaries.]]>
Thursday, Oct 1 keynote at TCUK 2015. Andrea's "top 10" ways technical communicators can work to drive change and break boundaries.]]> Thu, 01 Oct 2015 13:53:56 GMT /aames/technical-communicators-breaking-boundaries-and-driving-change aames@slideshare.net(aames) Technical Communicators: Breaking Boundaries and Driving Change aames Thursday, Oct 1 keynote at TCUK 2015. Andrea's "top 10" ways technical communicators can work to drive change and break boundaries. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/noboundariestcuk2015-keynote-151001135356-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds" /> Thursday, Oct 1 keynote at TCUK 2015. Andrea's "top 10" ways technical communicators can work to drive change and break boundaries.

Technical Communicators: Breaking Boundaries and Driving Change from Andrea L. Ames

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1 Content Experience Leadership: Transforming Your Organization for Content Excellence /slideshow/content-experience-leadership-transforming-your-organization-for-content-excellence/53345524 cxleadershiptcuk2015aames-150929213714-lva1-app6891
Half-day workshop for TCUK 2015. An exploration of content ecosystem and the critical factors across the ecosystem that can enable teams to design and deliver high-value content, communicate that to the business or client, and measure the impact.]]>
Half-day workshop for TCUK 2015. An exploration of content ecosystem and the critical factors across the ecosystem that can enable teams to design and deliver high-value content, communicate that to the business or client, and measure the impact.]]> Tue, 29 Sep 2015 21:37:14 GMT /slideshow/content-experience-leadership-transforming-your-organization-for-content-excellence/53345524 aames@slideshare.net(aames) Content Experience Leadership: Transforming Your Organization for Content Excellence aames Half-day workshop for TCUK 2015. An exploration of content ecosystem and the critical factors across the ecosystem that can enable teams to design and deliver high-value content, communicate that to the business or client, and measure the impact. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/cxleadershiptcuk2015aames-150929213714-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds" /> Half-day workshop for TCUK 2015. An exploration of content ecosystem and the critical factors across the ecosystem that can enable teams to design and deliver high-value content, communicate that to the business or client, and measure the impact.

Content Experience Leadership: Transforming Your Organization for Content Excellence from Andrea L. Ames

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1 Quilts: A metaphor for content /slideshow/quilts-a-metaphor-for-content/40324553 lighteningtalkaa-141015181125-conversion-gate02
My Tag-Team, Secret Santa, Kamikaze Lightening Talk deck]]>
My Tag-Team, Secret Santa, Kamikaze Lightening Talk deck]]> Wed, 15 Oct 2014 18:11:25 GMT /slideshow/quilts-a-metaphor-for-content/40324553 aames@slideshare.net(aames) Quilts: A metaphor for content aames My Tag-Team, Secret Santa, Kamikaze Lightening Talk deck <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/lighteningtalkaa-141015181125-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds" /> My Tag-Team, Secret Santa, Kamikaze Lightening Talk deck

Quilts: A metaphor for content from Andrea L. Ames

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1 https://cdn.slidesharecdn.com/profile-photo-aames-48x48.jpg?cb=1633018449 I am a strategist, coach, and instructor/trainer with a passion for making people — clients, colleagues, and the community at large — wildly successful! I do this primarily through helping organizations build content teams for measurable impact. Recognized in 2016 by MindTouch as one of the Top 25 Content Strategy Influencers, I am a sought-after keynote speaker and workshop leader with 30 years of content experience, as well as the author of numerous journal and magazine articles and two award-winning technical books. Through my top StrengthsFinder2.0 strengths — strategic, futuristic, activator, ideation, command, achiever — I draw on both the technology and business sides of my brain... thinkmorewriteless.wordpress.com/ https://cdn.slidesharecdn.com/ss_thumbnails/2019-191029032337-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/developing-your-organizational-power-and-infuence/187998380 Developing Your Organi... https://cdn.slidesharecdn.com/ss_thumbnails/2019-191029032054-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/design-thinking-for-content-187997262/187997262 Design Thinking for Co... https://cdn.slidesharecdn.com/ss_thumbnails/2018-181021223222-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/design-thinking-workshop-lavacon-2018-new-orleans/120233198 Design Thinking Worksh...