ºÝºÝߣshows by User: acquisio / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: acquisio / Wed, 26 Jul 2017 14:17:44 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: acquisio Advertising Success For Any Size Business with Acquisio /slideshow/advertising-success-for-any-size-business-with-acquisio/78275056 hanapinvendorslides-170726141744
We empower campaign managers and business owners to thrive in the changing digital economy. ]]>

We empower campaign managers and business owners to thrive in the changing digital economy. ]]>
Wed, 26 Jul 2017 14:17:44 GMT /slideshow/advertising-success-for-any-size-business-with-acquisio/78275056 acquisio@slideshare.net(acquisio) Advertising Success For Any Size Business with Acquisio acquisio We empower campaign managers and business owners to thrive in the changing digital economy. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/hanapinvendorslides-170726141744-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> We empower campaign managers and business owners to thrive in the changing digital economy.
Advertising Success For Any Size Business with Acquisio from Acquisio
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SEM Performance with Machine Learning /slideshow/sem-performance-with-machine-learning/73740210 smxwtheateracquisio-170327195414
See how Acquisio uses Machine Learning to improve SEM performance for agencies and advertisers serving clients, large and small. Credit: presentation given at SMX West, San Jose. March 2017.]]>

See how Acquisio uses Machine Learning to improve SEM performance for agencies and advertisers serving clients, large and small. Credit: presentation given at SMX West, San Jose. March 2017.]]>
Mon, 27 Mar 2017 19:54:14 GMT /slideshow/sem-performance-with-machine-learning/73740210 acquisio@slideshare.net(acquisio) SEM Performance with Machine Learning acquisio See how Acquisio uses Machine Learning to improve SEM performance for agencies and advertisers serving clients, large and small. Credit: presentation given at SMX West, San Jose. March 2017. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/smxwtheateracquisio-170327195414-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> See how Acquisio uses Machine Learning to improve SEM performance for agencies and advertisers serving clients, large and small. Credit: presentation given at SMX West, San Jose. March 2017.
SEM Performance with Machine Learning from Acquisio
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2016 the year of machine learning 12.16.2015 /acquisio/2016-the-year-of-machine-learning-12162015 2016theyearofmachinelearning12-151218140404
Think you know everything about PPC? Don’t miss out on this exclusive webinar driving you to think about PPC like you never have before. Bryan Minor, Acquisio’s chief scientist will dive into the power of machine learning and game changing statistics on our industry. ]]>

Think you know everything about PPC? Don’t miss out on this exclusive webinar driving you to think about PPC like you never have before. Bryan Minor, Acquisio’s chief scientist will dive into the power of machine learning and game changing statistics on our industry. ]]>
Fri, 18 Dec 2015 14:04:04 GMT /acquisio/2016-the-year-of-machine-learning-12162015 acquisio@slideshare.net(acquisio) 2016 the year of machine learning 12.16.2015 acquisio Think you know everything about PPC? Don’t miss out on this exclusive webinar driving you to think about PPC like you never have before. Bryan Minor, Acquisio’s chief scientist will dive into the power of machine learning and game changing statistics on our industry. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2016theyearofmachinelearning12-151218140404-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Think you know everything about PPC? Don’t miss out on this exclusive webinar driving you to think about PPC like you never have before. Bryan Minor, Acquisio’s chief scientist will dive into the power of machine learning and game changing statistics on our industry.
2016 the year of machine learning 12.16.2015 from Acquisio
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Get more leads: How diversifying ad spend is better for business /slideshow/get-more-leads-how-diversifying-ad-spend-is-better-for-business/55079440 getmoreleadshowdiversifyingadspendisbetterforbusiness-151113132921-lva1-app6891
Leading advertising company, Sensis, will discuss how they managed to improve ROI for their local small business customers, by advertising on Bing Ads.]]>

Leading advertising company, Sensis, will discuss how they managed to improve ROI for their local small business customers, by advertising on Bing Ads.]]>
Fri, 13 Nov 2015 13:29:21 GMT /slideshow/get-more-leads-how-diversifying-ad-spend-is-better-for-business/55079440 acquisio@slideshare.net(acquisio) Get more leads: How diversifying ad spend is better for business acquisio Leading advertising company, Sensis, will discuss how they managed to improve ROI for their local small business customers, by advertising on Bing Ads. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/getmoreleadshowdiversifyingadspendisbetterforbusiness-151113132921-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Leading advertising company, Sensis, will discuss how they managed to improve ROI for their local small business customers, by advertising on Bing Ads.
Get more leads: How diversifying ad spend is better for business from Acquisio
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Choosing the Right Trading Desk for Your Display Programmatic Buying /slideshow/choosing-the-right-trading-desk-for-your-display-programmatic-buying/53169461 atdhowtofindtherighttradingdesk-150924201246-lva1-app6892
This is the first year in the history of advertising where display has surpassed spending on search in the US, and for agencies leaving display out of their marketing mix, there’s no better time than now to find the right trading desk to help you run and manage your clients display advertising. With so many display buying services and vendors out there, it can be overwhelming to find exactly what fits your needs. Whether your agency is just getting started in display or if you’re looking for a new more transparent display management solution, here are the questions you should ask in order to understand exactly what you’ll be getting from an agency trading desk.]]>

This is the first year in the history of advertising where display has surpassed spending on search in the US, and for agencies leaving display out of their marketing mix, there’s no better time than now to find the right trading desk to help you run and manage your clients display advertising. With so many display buying services and vendors out there, it can be overwhelming to find exactly what fits your needs. Whether your agency is just getting started in display or if you’re looking for a new more transparent display management solution, here are the questions you should ask in order to understand exactly what you’ll be getting from an agency trading desk.]]>
Thu, 24 Sep 2015 20:12:46 GMT /slideshow/choosing-the-right-trading-desk-for-your-display-programmatic-buying/53169461 acquisio@slideshare.net(acquisio) Choosing the Right Trading Desk for Your Display Programmatic Buying acquisio This is the first year in the history of advertising where display has surpassed spending on search in the US, and for agencies leaving display out of their marketing mix, there’s no better time than now to find the right trading desk to help you run and manage your clients display advertising. With so many display buying services and vendors out there, it can be overwhelming to find exactly what fits your needs. Whether your agency is just getting started in display or if you’re looking for a new more transparent display management solution, here are the questions you should ask in order to understand exactly what you’ll be getting from an agency trading desk. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/atdhowtofindtherighttradingdesk-150924201246-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This is the first year in the history of advertising where display has surpassed spending on search in the US, and for agencies leaving display out of their marketing mix, there’s no better time than now to find the right trading desk to help you run and manage your clients display advertising. With so many display buying services and vendors out there, it can be overwhelming to find exactly what fits your needs. Whether your agency is just getting started in display or if you’re looking for a new more transparent display management solution, here are the questions you should ask in order to understand exactly what you’ll be getting from an agency trading desk.
Choosing the Right Trading Desk for Your Display Programmatic Buying from Acquisio
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Marketing automation solutions webinar (part 2) /slideshow/marketing-automation-solutions-webinar-part-2/52587598 marketingautomationsolutionswebinarpart2-150909143500-lva1-app6892
In this webinar, expanding on Acquisio’s recent Guide to the Best Marketing Automation Solutions, follow some of the leading voices in digital marketing as they discuss the best automation solutions in ad testing, creative and reporting.]]>

In this webinar, expanding on Acquisio’s recent Guide to the Best Marketing Automation Solutions, follow some of the leading voices in digital marketing as they discuss the best automation solutions in ad testing, creative and reporting.]]>
Wed, 09 Sep 2015 14:35:00 GMT /slideshow/marketing-automation-solutions-webinar-part-2/52587598 acquisio@slideshare.net(acquisio) Marketing automation solutions webinar (part 2) acquisio In this webinar, expanding on Acquisio’s recent Guide to the Best Marketing Automation Solutions, follow some of the leading voices in digital marketing as they discuss the best automation solutions in ad testing, creative and reporting. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/marketingautomationsolutionswebinarpart2-150909143500-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> In this webinar, expanding on Acquisio’s recent Guide to the Best Marketing Automation Solutions, follow some of the leading voices in digital marketing as they discuss the best automation solutions in ad testing, creative and reporting.
Marketing automation solutions webinar (part 2) from Acquisio
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Acquisio 2015 Advancements in Machine Learning /slideshow/acquisio-2015-advancements-in-machine-learning/52263078 acquisio2015advancementsinmachinelearning-150831184611-lva1-app6892
Efficiency and accuracy is the name of the game when it comes to maximizing your clicks and conversions in a digital world. Solutions to optimize bids and budgets have been rapidly moving towards algorithmic and machine-based solutions. Chief Scientist at Acquisio, Bryan Minor, dives into the data and reveals the secrets to Acquisio’s industry leading bid and budget algorithms that can predict and adapt to changing market conditions in near real time.]]>

Efficiency and accuracy is the name of the game when it comes to maximizing your clicks and conversions in a digital world. Solutions to optimize bids and budgets have been rapidly moving towards algorithmic and machine-based solutions. Chief Scientist at Acquisio, Bryan Minor, dives into the data and reveals the secrets to Acquisio’s industry leading bid and budget algorithms that can predict and adapt to changing market conditions in near real time.]]>
Mon, 31 Aug 2015 18:46:11 GMT /slideshow/acquisio-2015-advancements-in-machine-learning/52263078 acquisio@slideshare.net(acquisio) Acquisio 2015 Advancements in Machine Learning acquisio Efficiency and accuracy is the name of the game when it comes to maximizing your clicks and conversions in a digital world. Solutions to optimize bids and budgets have been rapidly moving towards algorithmic and machine-based solutions. Chief Scientist at Acquisio, Bryan Minor, dives into the data and reveals the secrets to Acquisio’s industry leading bid and budget algorithms that can predict and adapt to changing market conditions in near real time. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/acquisio2015advancementsinmachinelearning-150831184611-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Efficiency and accuracy is the name of the game when it comes to maximizing your clicks and conversions in a digital world. Solutions to optimize bids and budgets have been rapidly moving towards algorithmic and machine-based solutions. Chief Scientist at Acquisio, Bryan Minor, dives into the data and reveals the secrets to Acquisio’s industry leading bid and budget algorithms that can predict and adapt to changing market conditions in near real time.
Acquisio 2015 Advancements in Machine Learning from Acquisio
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A post apocalyptic assessment of mobilegeddon final /slideshow/a-post-apocalyptic-assessment-of-mobilegeddon-final/51314728 apost-apocalypticassessmentofmobilegeddonfinal-150805173507-lva1-app6892
With the rapid growth of mobile, mobile is often the very first screen and initial interaction for searchers. Representative Joe Stephens from gold sponsor, Yahoo, leads the discussion regarding the importance of having a strong mobile strategy, and experts Danny Hen of Camilyo and Aaron Levy of Elite SEM emphasize the importance of optimizing for mobile and working through the algorithm changes that now prioritize mobile more than ever.]]>

With the rapid growth of mobile, mobile is often the very first screen and initial interaction for searchers. Representative Joe Stephens from gold sponsor, Yahoo, leads the discussion regarding the importance of having a strong mobile strategy, and experts Danny Hen of Camilyo and Aaron Levy of Elite SEM emphasize the importance of optimizing for mobile and working through the algorithm changes that now prioritize mobile more than ever.]]>
Wed, 05 Aug 2015 17:35:07 GMT /slideshow/a-post-apocalyptic-assessment-of-mobilegeddon-final/51314728 acquisio@slideshare.net(acquisio) A post apocalyptic assessment of mobilegeddon final acquisio With the rapid growth of mobile, mobile is often the very first screen and initial interaction for searchers. Representative Joe Stephens from gold sponsor, Yahoo, leads the discussion regarding the importance of having a strong mobile strategy, and experts Danny Hen of Camilyo and Aaron Levy of Elite SEM emphasize the importance of optimizing for mobile and working through the algorithm changes that now prioritize mobile more than ever. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/apost-apocalypticassessmentofmobilegeddonfinal-150805173507-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> With the rapid growth of mobile, mobile is often the very first screen and initial interaction for searchers. Representative Joe Stephens from gold sponsor, Yahoo, leads the discussion regarding the importance of having a strong mobile strategy, and experts Danny Hen of Camilyo and Aaron Levy of Elite SEM emphasize the importance of optimizing for mobile and working through the algorithm changes that now prioritize mobile more than ever.
A post apocalyptic assessment of mobilegeddon final from Acquisio
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Crafting campaigns that work /slideshow/crafting-campaigns-that-work/51314594 craftingcampaignsthatwork-150805173151-lva1-app6891
Learn from industry leaders John Lee of Clix Marketing and Lee Goldberg of Vector Media as the two discuss best practice techniques in building campaigns from the ground up.]]>

Learn from industry leaders John Lee of Clix Marketing and Lee Goldberg of Vector Media as the two discuss best practice techniques in building campaigns from the ground up.]]>
Wed, 05 Aug 2015 17:31:51 GMT /slideshow/crafting-campaigns-that-work/51314594 acquisio@slideshare.net(acquisio) Crafting campaigns that work acquisio Learn from industry leaders John Lee of Clix Marketing and Lee Goldberg of Vector Media as the two discuss best practice techniques in building campaigns from the ground up. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/craftingcampaignsthatwork-150805173151-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Learn from industry leaders John Lee of Clix Marketing and Lee Goldberg of Vector Media as the two discuss best practice techniques in building campaigns from the ground up.
Crafting campaigns that work from Acquisio
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Rediscover acquisio reporting /slideshow/rediscover-acquisio-reporting/51314468 rediscoveracquisioreporting-150805172852-lva1-app6891
Reporting is the bread and butter of the Acquisio Search platform. Join Matt Van Wagner from Find Me Faster as he explains how to use reporting for diagnostics, drilling into causes of problems clients report. Acquisio experts then share best practices on how the platform has helped clients dramatically improve their reporting quality and speed, including Acquisio’s Head of Client Services, David Sullivan and Sales Engineer, Gerry Routledge.]]>

Reporting is the bread and butter of the Acquisio Search platform. Join Matt Van Wagner from Find Me Faster as he explains how to use reporting for diagnostics, drilling into causes of problems clients report. Acquisio experts then share best practices on how the platform has helped clients dramatically improve their reporting quality and speed, including Acquisio’s Head of Client Services, David Sullivan and Sales Engineer, Gerry Routledge.]]>
Wed, 05 Aug 2015 17:28:52 GMT /slideshow/rediscover-acquisio-reporting/51314468 acquisio@slideshare.net(acquisio) Rediscover acquisio reporting acquisio Reporting is the bread and butter of the Acquisio Search platform. Join Matt Van Wagner from Find Me Faster as he explains how to use reporting for diagnostics, drilling into causes of problems clients report. Acquisio experts then share best practices on how the platform has helped clients dramatically improve their reporting quality and speed, including Acquisio’s Head of Client Services, David Sullivan and Sales Engineer, Gerry Routledge. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/rediscoveracquisioreporting-150805172852-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Reporting is the bread and butter of the Acquisio Search platform. Join Matt Van Wagner from Find Me Faster as he explains how to use reporting for diagnostics, drilling into causes of problems clients report. Acquisio experts then share best practices on how the platform has helped clients dramatically improve their reporting quality and speed, including Acquisio’s Head of Client Services, David Sullivan and Sales Engineer, Gerry Routledge.
Rediscover acquisio reporting from Acquisio
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Extreme optimization harnessing the power of humans & machines /slideshow/extreme-optimization-harnessing-the-power-of-humans-machines/51314413 extremeoptimizationharnessingthepowerofhumansmachines-150805172736-lva1-app6891
Who’s better at optimization: man or machine? Clix Marketing’s John Lee, Aaron Levy from Elite SEM and Acquisio’s James Stewart will discuss tools, rules and algorithms for optimizing bids and budgets to deliver the best campaign performance.]]>

Who’s better at optimization: man or machine? Clix Marketing’s John Lee, Aaron Levy from Elite SEM and Acquisio’s James Stewart will discuss tools, rules and algorithms for optimizing bids and budgets to deliver the best campaign performance.]]>
Wed, 05 Aug 2015 17:27:36 GMT /slideshow/extreme-optimization-harnessing-the-power-of-humans-machines/51314413 acquisio@slideshare.net(acquisio) Extreme optimization harnessing the power of humans & machines acquisio Who’s better at optimization: man or machine? Clix Marketing’s John Lee, Aaron Levy from Elite SEM and Acquisio’s James Stewart will discuss tools, rules and algorithms for optimizing bids and budgets to deliver the best campaign performance. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/extremeoptimizationharnessingthepowerofhumansmachines-150805172736-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Who’s better at optimization: man or machine? Clix Marketing’s John Lee, Aaron Levy from Elite SEM and Acquisio’s James Stewart will discuss tools, rules and algorithms for optimizing bids and budgets to deliver the best campaign performance.
Extreme optimization harnessing the power of humans & machines from Acquisio
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Creating an ad testing framework final /slideshow/creating-an-ad-testing-framework-final/51314284 creatinganadtestingframeworkfinal-150805172406-lva1-app6892
Stop spending money on ads that don’t work! Finding the best performing ads are critical to crafting successful campaigns. AdAlysis founder, Brad Geddes, discusses in detail the importance of A/B testing and examines the leading ad testing solutions on the market. Ryan Saurer from Boost Media looks at testing ad creative and Sandra and Stewart from the Acquisio Trading Desk look at testing display ads.]]>

Stop spending money on ads that don’t work! Finding the best performing ads are critical to crafting successful campaigns. AdAlysis founder, Brad Geddes, discusses in detail the importance of A/B testing and examines the leading ad testing solutions on the market. Ryan Saurer from Boost Media looks at testing ad creative and Sandra and Stewart from the Acquisio Trading Desk look at testing display ads.]]>
Wed, 05 Aug 2015 17:24:05 GMT /slideshow/creating-an-ad-testing-framework-final/51314284 acquisio@slideshare.net(acquisio) Creating an ad testing framework final acquisio Stop spending money on ads that don’t work! Finding the best performing ads are critical to crafting successful campaigns. AdAlysis founder, Brad Geddes, discusses in detail the importance of A/B testing and examines the leading ad testing solutions on the market. Ryan Saurer from Boost Media looks at testing ad creative and Sandra and Stewart from the Acquisio Trading Desk look at testing display ads. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/creatinganadtestingframeworkfinal-150805172406-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Stop spending money on ads that don’t work! Finding the best performing ads are critical to crafting successful campaigns. AdAlysis founder, Brad Geddes, discusses in detail the importance of A/B testing and examines the leading ad testing solutions on the market. Ryan Saurer from Boost Media looks at testing ad creative and Sandra and Stewart from the Acquisio Trading Desk look at testing display ads.
Creating an ad testing framework final from Acquisio
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Selling display display to your smb clients final /slideshow/selling-display-display-to-your-smb-clients-final/51314163 sellingdisplaydisplaytoyoursmbclients-final-150805172052-lva1-app6891
Display isn’t just for large brands. Without display in an SMB’s media offering, they are missing out on a huge potential revenue stream. Maria Coletta, Director of ATD, runs through the reasons to run display campaigns alongside PPC for small local businesses.]]>

Display isn’t just for large brands. Without display in an SMB’s media offering, they are missing out on a huge potential revenue stream. Maria Coletta, Director of ATD, runs through the reasons to run display campaigns alongside PPC for small local businesses.]]>
Wed, 05 Aug 2015 17:20:52 GMT /slideshow/selling-display-display-to-your-smb-clients-final/51314163 acquisio@slideshare.net(acquisio) Selling display display to your smb clients final acquisio Display isn’t just for large brands. Without display in an SMB’s media offering, they are missing out on a huge potential revenue stream. Maria Coletta, Director of ATD, runs through the reasons to run display campaigns alongside PPC for small local businesses. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/sellingdisplaydisplaytoyoursmbclients-final-150805172052-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Display isn’t just for large brands. Without display in an SMB’s media offering, they are missing out on a huge potential revenue stream. Maria Coletta, Director of ATD, runs through the reasons to run display campaigns alongside PPC for small local businesses.
Selling display display to your smb clients final from Acquisio
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Inventory aware campaigns in the automotive industry final /slideshow/inventory-aware-campaigns-in-the-automotive-industry-final/51314012 inventory-awarecampaignsintheautomotiveindustryfinal-150805171559-lva1-app6892
Advertising only the products that are in stock can be a real challenge. Learn to overcome these challenges, keeping your campaigns up to date with your inventory with both your search and display campaigns. Acquisio partners discuss the importance of automation with inventory-feed campaigns to increase efficiency and improve performance.]]>

Advertising only the products that are in stock can be a real challenge. Learn to overcome these challenges, keeping your campaigns up to date with your inventory with both your search and display campaigns. Acquisio partners discuss the importance of automation with inventory-feed campaigns to increase efficiency and improve performance.]]>
Wed, 05 Aug 2015 17:15:59 GMT /slideshow/inventory-aware-campaigns-in-the-automotive-industry-final/51314012 acquisio@slideshare.net(acquisio) Inventory aware campaigns in the automotive industry final acquisio Advertising only the products that are in stock can be a real challenge. Learn to overcome these challenges, keeping your campaigns up to date with your inventory with both your search and display campaigns. Acquisio partners discuss the importance of automation with inventory-feed campaigns to increase efficiency and improve performance. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/inventory-awarecampaignsintheautomotiveindustryfinal-150805171559-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Advertising only the products that are in stock can be a real challenge. Learn to overcome these challenges, keeping your campaigns up to date with your inventory with both your search and display campaigns. Acquisio partners discuss the importance of automation with inventory-feed campaigns to increase efficiency and improve performance.
Inventory aware campaigns in the automotive industry final from Acquisio
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Selling Display to Your SMB Clients /slideshow/selling-display-to-your-smb-clients/51218862 sellingdisplaydisplaytoyoursmbclients-final1-150803132232-lva1-app6891
Display isn’t just for large brands. Without display in an SMB’s media offering, they are missing out on a huge potential revenue stream. Maria Coletta, Director of ATD, runs through the reasons to run display campaigns alongside PPC for small local businesses.]]>

Display isn’t just for large brands. Without display in an SMB’s media offering, they are missing out on a huge potential revenue stream. Maria Coletta, Director of ATD, runs through the reasons to run display campaigns alongside PPC for small local businesses.]]>
Mon, 03 Aug 2015 13:22:32 GMT /slideshow/selling-display-to-your-smb-clients/51218862 acquisio@slideshare.net(acquisio) Selling Display to Your SMB Clients acquisio Display isn’t just for large brands. Without display in an SMB’s media offering, they are missing out on a huge potential revenue stream. Maria Coletta, Director of ATD, runs through the reasons to run display campaigns alongside PPC for small local businesses. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/sellingdisplaydisplaytoyoursmbclients-final1-150803132232-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Display isn’t just for large brands. Without display in an SMB’s media offering, they are missing out on a huge potential revenue stream. Maria Coletta, Director of ATD, runs through the reasons to run display campaigns alongside PPC for small local businesses.
Selling Display to Your SMB Clients from Acquisio
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Technical revolution of digital marketing /acquisio/technical-revolution-of-digital-marketing acquisiowebinartechnicalrevolutionofdigitalmarketing-141202155224-conversion-gate01
Join Bryan Minor, Acquisio's Chief Scientist and Danny Friscia, Senior Account Manager from Hanapin Marketing to discuss the Technical Revolution of Digital Marketing. While most of us spend our days toiling away in the deepest details of paid search campaigns, scientists of paid search are running experiments, testing regression models and analyzing larger trends to unlock the fundamental secrets of paid search auctions, attribution, economics and search behaviors. Distinguished marketing scientist, Bryan Minor presents their latest discoveries, insights and knowledge. Danny Friscia from Hanapin Marketing will be providing insight on Acquisio tools from an Account Manager's point of view. Prepare for tips and tricks on how these tools can increase efficiency, as well as make your job easier.]]>

Join Bryan Minor, Acquisio's Chief Scientist and Danny Friscia, Senior Account Manager from Hanapin Marketing to discuss the Technical Revolution of Digital Marketing. While most of us spend our days toiling away in the deepest details of paid search campaigns, scientists of paid search are running experiments, testing regression models and analyzing larger trends to unlock the fundamental secrets of paid search auctions, attribution, economics and search behaviors. Distinguished marketing scientist, Bryan Minor presents their latest discoveries, insights and knowledge. Danny Friscia from Hanapin Marketing will be providing insight on Acquisio tools from an Account Manager's point of view. Prepare for tips and tricks on how these tools can increase efficiency, as well as make your job easier.]]>
Tue, 02 Dec 2014 15:52:24 GMT /acquisio/technical-revolution-of-digital-marketing acquisio@slideshare.net(acquisio) Technical revolution of digital marketing acquisio Join Bryan Minor, Acquisio's Chief Scientist and Danny Friscia, Senior Account Manager from Hanapin Marketing to discuss the Technical Revolution of Digital Marketing. While most of us spend our days toiling away in the deepest details of paid search campaigns, scientists of paid search are running experiments, testing regression models and analyzing larger trends to unlock the fundamental secrets of paid search auctions, attribution, economics and search behaviors. Distinguished marketing scientist, Bryan Minor presents their latest discoveries, insights and knowledge. Danny Friscia from Hanapin Marketing will be providing insight on Acquisio tools from an Account Manager's point of view. Prepare for tips and tricks on how these tools can increase efficiency, as well as make your job easier. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/acquisiowebinartechnicalrevolutionofdigitalmarketing-141202155224-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Join Bryan Minor, Acquisio&#39;s Chief Scientist and Danny Friscia, Senior Account Manager from Hanapin Marketing to discuss the Technical Revolution of Digital Marketing. While most of us spend our days toiling away in the deepest details of paid search campaigns, scientists of paid search are running experiments, testing regression models and analyzing larger trends to unlock the fundamental secrets of paid search auctions, attribution, economics and search behaviors. Distinguished marketing scientist, Bryan Minor presents their latest discoveries, insights and knowledge. Danny Friscia from Hanapin Marketing will be providing insight on Acquisio tools from an Account Manager&#39;s point of view. Prepare for tips and tricks on how these tools can increase efficiency, as well as make your job easier.
Technical revolution of digital marketing from Acquisio
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Pricing engine acquisio local sem webinar-final /slideshow/pricing-engine-acquisio-local-sem-webinarfinal/42063465 pricingengineacquisio-localsemwebinarfinal-141126135733-conversion-gate02
As publishers and local search providers struggle to find ways to create improved margins, they have found an important ally in technology. New tech is helping automate much of the work humans have been performing like proposal management, CRM connectivity, publisher account provisioning and setup, keyword research, budget and bid management, ad creation, call tracking, client reporting and so much more. Join us for an overview of the state of automation today, some examples of companies who maximize their use of automation and the results they have obtained, as well as a discussion on the role of machines and humans in local search.]]>

As publishers and local search providers struggle to find ways to create improved margins, they have found an important ally in technology. New tech is helping automate much of the work humans have been performing like proposal management, CRM connectivity, publisher account provisioning and setup, keyword research, budget and bid management, ad creation, call tracking, client reporting and so much more. Join us for an overview of the state of automation today, some examples of companies who maximize their use of automation and the results they have obtained, as well as a discussion on the role of machines and humans in local search.]]>
Wed, 26 Nov 2014 13:57:33 GMT /slideshow/pricing-engine-acquisio-local-sem-webinarfinal/42063465 acquisio@slideshare.net(acquisio) Pricing engine acquisio local sem webinar-final acquisio As publishers and local search providers struggle to find ways to create improved margins, they have found an important ally in technology. New tech is helping automate much of the work humans have been performing like proposal management, CRM connectivity, publisher account provisioning and setup, keyword research, budget and bid management, ad creation, call tracking, client reporting and so much more. Join us for an overview of the state of automation today, some examples of companies who maximize their use of automation and the results they have obtained, as well as a discussion on the role of machines and humans in local search. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/pricingengineacquisio-localsemwebinarfinal-141126135733-conversion-gate02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> As publishers and local search providers struggle to find ways to create improved margins, they have found an important ally in technology. New tech is helping automate much of the work humans have been performing like proposal management, CRM connectivity, publisher account provisioning and setup, keyword research, budget and bid management, ad creation, call tracking, client reporting and so much more. Join us for an overview of the state of automation today, some examples of companies who maximize their use of automation and the results they have obtained, as well as a discussion on the role of machines and humans in local search.
Pricing engine acquisio local sem webinar-final from Acquisio
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Technical Revolution of Digital Marketing /slideshow/sempo-toronto-12nov2014bnotesclean-1/41664637 sempotoronto12nov2014bnotesclean1-141117121510-conversion-gate02
While most of us spend our days toiling away in the deepest details of paid search campaigns, scientists of paid search are running experiments, testing regression models and analyzing larger trends to unlock the fundamental secrets of paid search auctions, attribution, economics and search behaviors. Distinguished marketing scientist, Bryan Minor, presents his latest discoveries, insights and knowledge. ºÝºÝߣ notes: ºÝºÝߣ 2 1. Constantly using the best current information to adjust current Bid. 2. Produces superior precision to native AdWords daily budget control. ºÝºÝߣ 3 Compared to a canon with fire and wait model. ºÝºÝߣ 5 This is CPC per day for the Budget Group on x axis, and Clicks/day for BG on y axis ºÝºÝߣ 6 True for clicks or conversions, all campaigns in Budget Group with same goal, either maximize clicks or conversions. ºÝºÝߣ 7 Ellipse points are B, Hexagon are C, with time stamp numbers sequencing up on each. ºÝºÝߣ 8 Easily seen that with BBM (big dot centroid) is more clicks at a cheaper CPC. ºÝºÝߣ 9-12 Yellow date is the first dates with BBM. ºÝºÝߣ 13 Yellow are all cases where obey CPC constraint, Red they are disobeying. Middle graph good statistical significance, right graph poor statistical significance. ºÝºÝߣ 14 Budget Survival is the percentage of the day the Budget Group is running. Red are below 80%, yellow higher. Right graph has good statistical significance, Left graph has very poor. ºÝºÝߣ 15 Budget Spend = (Spend/(Planned spend)) for Budget Group. Yellow are good cases, red poor. Right graph has good statistical significance, Left has poor. ºÝºÝߣ 16 86% of money spent well obeying the constraints, while 14% does not. ]]>

While most of us spend our days toiling away in the deepest details of paid search campaigns, scientists of paid search are running experiments, testing regression models and analyzing larger trends to unlock the fundamental secrets of paid search auctions, attribution, economics and search behaviors. Distinguished marketing scientist, Bryan Minor, presents his latest discoveries, insights and knowledge. ºÝºÝߣ notes: ºÝºÝߣ 2 1. Constantly using the best current information to adjust current Bid. 2. Produces superior precision to native AdWords daily budget control. ºÝºÝߣ 3 Compared to a canon with fire and wait model. ºÝºÝߣ 5 This is CPC per day for the Budget Group on x axis, and Clicks/day for BG on y axis ºÝºÝߣ 6 True for clicks or conversions, all campaigns in Budget Group with same goal, either maximize clicks or conversions. ºÝºÝߣ 7 Ellipse points are B, Hexagon are C, with time stamp numbers sequencing up on each. ºÝºÝߣ 8 Easily seen that with BBM (big dot centroid) is more clicks at a cheaper CPC. ºÝºÝߣ 9-12 Yellow date is the first dates with BBM. ºÝºÝߣ 13 Yellow are all cases where obey CPC constraint, Red they are disobeying. Middle graph good statistical significance, right graph poor statistical significance. ºÝºÝߣ 14 Budget Survival is the percentage of the day the Budget Group is running. Red are below 80%, yellow higher. Right graph has good statistical significance, Left graph has very poor. ºÝºÝߣ 15 Budget Spend = (Spend/(Planned spend)) for Budget Group. Yellow are good cases, red poor. Right graph has good statistical significance, Left has poor. ºÝºÝߣ 16 86% of money spent well obeying the constraints, while 14% does not. ]]>
Mon, 17 Nov 2014 12:15:10 GMT /slideshow/sempo-toronto-12nov2014bnotesclean-1/41664637 acquisio@slideshare.net(acquisio) Technical Revolution of Digital Marketing acquisio While most of us spend our days toiling away in the deepest details of paid search campaigns, scientists of paid search are running experiments, testing regression models and analyzing larger trends to unlock the fundamental secrets of paid search auctions, attribution, economics and search behaviors. Distinguished marketing scientist, Bryan Minor, presents his latest discoveries, insights and knowledge. ºÝºÝߣ notes: ºÝºÝߣ 2 1. Constantly using the best current information to adjust current Bid. 2. Produces superior precision to native AdWords daily budget control. ºÝºÝߣ 3 Compared to a canon with fire and wait model. ºÝºÝߣ 5 This is CPC per day for the Budget Group on x axis, and Clicks/day for BG on y axis ºÝºÝߣ 6 True for clicks or conversions, all campaigns in Budget Group with same goal, either maximize clicks or conversions. ºÝºÝߣ 7 Ellipse points are B, Hexagon are C, with time stamp numbers sequencing up on each. ºÝºÝߣ 8 Easily seen that with BBM (big dot centroid) is more clicks at a cheaper CPC. ºÝºÝߣ 9-12 Yellow date is the first dates with BBM. ºÝºÝߣ 13 Yellow are all cases where obey CPC constraint, Red they are disobeying. Middle graph good statistical significance, right graph poor statistical significance. ºÝºÝߣ 14 Budget Survival is the percentage of the day the Budget Group is running. Red are below 80%, yellow higher. Right graph has good statistical significance, Left graph has very poor. ºÝºÝߣ 15 Budget Spend = (Spend/(Planned spend)) for Budget Group. Yellow are good cases, red poor. Right graph has good statistical significance, Left has poor. ºÝºÝߣ 16 86% of money spent well obeying the constraints, while 14% does not. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/sempotoronto12nov2014bnotesclean1-141117121510-conversion-gate02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> While most of us spend our days toiling away in the deepest details of paid search campaigns, scientists of paid search are running experiments, testing regression models and analyzing larger trends to unlock the fundamental secrets of paid search auctions, attribution, economics and search behaviors. Distinguished marketing scientist, Bryan Minor, presents his latest discoveries, insights and knowledge. ºÝºÝߣ notes: ºÝºÝߣ 2 1. Constantly using the best current information to adjust current Bid. 2. Produces superior precision to native AdWords daily budget control. ºÝºÝߣ 3 Compared to a canon with fire and wait model. ºÝºÝߣ 5 This is CPC per day for the Budget Group on x axis, and Clicks/day for BG on y axis ºÝºÝߣ 6 True for clicks or conversions, all campaigns in Budget Group with same goal, either maximize clicks or conversions. ºÝºÝߣ 7 Ellipse points are B, Hexagon are C, with time stamp numbers sequencing up on each. ºÝºÝߣ 8 Easily seen that with BBM (big dot centroid) is more clicks at a cheaper CPC. ºÝºÝߣ 9-12 Yellow date is the first dates with BBM. ºÝºÝߣ 13 Yellow are all cases where obey CPC constraint, Red they are disobeying. Middle graph good statistical significance, right graph poor statistical significance. ºÝºÝߣ 14 Budget Survival is the percentage of the day the Budget Group is running. Red are below 80%, yellow higher. Right graph has good statistical significance, Left graph has very poor. ºÝºÝߣ 15 Budget Spend = (Spend/(Planned spend)) for Budget Group. Yellow are good cases, red poor. Right graph has good statistical significance, Left has poor. ºÝºÝߣ 16 86% of money spent well obeying the constraints, while 14% does not.
Technical Revolution of Digital Marketing from Acquisio
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Retargeting & Prospecting: What's your strategy for the holiday season? /slideshow/retargeting-prospecting-whats-your-strategy-for-the-holiday-season/39856038 webinarretargetingfinaloct1-141003162706-phpapp01
With the holiday season around the corner, be one step ahead and plan your Retargeting and Branding campaigns NOW. If you struggle with display, RTB, and/or believe that the Google Display Network is all you need for display, we will shatter those notions and arm you with powerful tools GDN does not want you knowing about. What's your strategy and why? We will help unlock the answers to those everpresent questions. Check out Maria Coletta presentation, Acquisio Trading Desk Manager, on as she will discuss how, when and why to use Retargeting strategies to maximize quality conversions and ROAS. She will also speak about when and why to use New User Prospecting strategies with effectiveness and success. You will learn: - Defining key prospecting and retargeting strategies - When to specifically use Prospecting and Retargeting strategies successfully - How to manage and optimize retargeting campaigns to exceed your CPA and ROAS goals]]>

With the holiday season around the corner, be one step ahead and plan your Retargeting and Branding campaigns NOW. If you struggle with display, RTB, and/or believe that the Google Display Network is all you need for display, we will shatter those notions and arm you with powerful tools GDN does not want you knowing about. What's your strategy and why? We will help unlock the answers to those everpresent questions. Check out Maria Coletta presentation, Acquisio Trading Desk Manager, on as she will discuss how, when and why to use Retargeting strategies to maximize quality conversions and ROAS. She will also speak about when and why to use New User Prospecting strategies with effectiveness and success. You will learn: - Defining key prospecting and retargeting strategies - When to specifically use Prospecting and Retargeting strategies successfully - How to manage and optimize retargeting campaigns to exceed your CPA and ROAS goals]]>
Fri, 03 Oct 2014 16:27:06 GMT /slideshow/retargeting-prospecting-whats-your-strategy-for-the-holiday-season/39856038 acquisio@slideshare.net(acquisio) Retargeting & Prospecting: What's your strategy for the holiday season? acquisio With the holiday season around the corner, be one step ahead and plan your Retargeting and Branding campaigns NOW. If you struggle with display, RTB, and/or believe that the Google Display Network is all you need for display, we will shatter those notions and arm you with powerful tools GDN does not want you knowing about. What's your strategy and why? We will help unlock the answers to those everpresent questions. Check out Maria Coletta presentation, Acquisio Trading Desk Manager, on as she will discuss how, when and why to use Retargeting strategies to maximize quality conversions and ROAS. She will also speak about when and why to use New User Prospecting strategies with effectiveness and success. You will learn: - Defining key prospecting and retargeting strategies - When to specifically use Prospecting and Retargeting strategies successfully - How to manage and optimize retargeting campaigns to exceed your CPA and ROAS goals <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/webinarretargetingfinaloct1-141003162706-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> With the holiday season around the corner, be one step ahead and plan your Retargeting and Branding campaigns NOW. If you struggle with display, RTB, and/or believe that the Google Display Network is all you need for display, we will shatter those notions and arm you with powerful tools GDN does not want you knowing about. What&#39;s your strategy and why? We will help unlock the answers to those everpresent questions. Check out Maria Coletta presentation, Acquisio Trading Desk Manager, on as she will discuss how, when and why to use Retargeting strategies to maximize quality conversions and ROAS. She will also speak about when and why to use New User Prospecting strategies with effectiveness and success. You will learn: - Defining key prospecting and retargeting strategies - When to specifically use Prospecting and Retargeting strategies successfully - How to manage and optimize retargeting campaigns to exceed your CPA and ROAS goals
Retargeting & Prospecting: What's your strategy for the holiday season? from Acquisio
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9 Hacks for Custom Automation /slideshow/9-hacks-for-custom-automation/39289401 9hacksforcustomautomationhanapin-acquisiofinalfinal-140919083346-phpapp02
Automating some of your PPC workload not only makes it easier on you, but puts those mundane and tedious tasks in their place. You've probably already done some automation with your account(s), but chances are, you haven't discovered all of these automation tricks! Marc Poirier from Acquisio and Jeff Baum from Hanapin Marketing will list out 9 hacks to customize your automation, save you time, and boost your efficiency. Get expert-level PPC tips like: - Streamlining your optimization efforts with scripts. - Cutting down on the labor of ad testing for more focus on writing and deploying ads. - Using automated rules to save you time and manage your account more efficiently.]]>

Automating some of your PPC workload not only makes it easier on you, but puts those mundane and tedious tasks in their place. You've probably already done some automation with your account(s), but chances are, you haven't discovered all of these automation tricks! Marc Poirier from Acquisio and Jeff Baum from Hanapin Marketing will list out 9 hacks to customize your automation, save you time, and boost your efficiency. Get expert-level PPC tips like: - Streamlining your optimization efforts with scripts. - Cutting down on the labor of ad testing for more focus on writing and deploying ads. - Using automated rules to save you time and manage your account more efficiently.]]>
Fri, 19 Sep 2014 08:33:46 GMT /slideshow/9-hacks-for-custom-automation/39289401 acquisio@slideshare.net(acquisio) 9 Hacks for Custom Automation acquisio Automating some of your PPC workload not only makes it easier on you, but puts those mundane and tedious tasks in their place. You've probably already done some automation with your account(s), but chances are, you haven't discovered all of these automation tricks! Marc Poirier from Acquisio and Jeff Baum from Hanapin Marketing will list out 9 hacks to customize your automation, save you time, and boost your efficiency. Get expert-level PPC tips like: - Streamlining your optimization efforts with scripts. - Cutting down on the labor of ad testing for more focus on writing and deploying ads. - Using automated rules to save you time and manage your account more efficiently. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/9hacksforcustomautomationhanapin-acquisiofinalfinal-140919083346-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Automating some of your PPC workload not only makes it easier on you, but puts those mundane and tedious tasks in their place. You&#39;ve probably already done some automation with your account(s), but chances are, you haven&#39;t discovered all of these automation tricks! Marc Poirier from Acquisio and Jeff Baum from Hanapin Marketing will list out 9 hacks to customize your automation, save you time, and boost your efficiency. Get expert-level PPC tips like: - Streamlining your optimization efforts with scripts. - Cutting down on the labor of ad testing for more focus on writing and deploying ads. - Using automated rules to save you time and manage your account more efficiently.
9 Hacks for Custom Automation from Acquisio
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https://cdn.slidesharecdn.com/profile-photo-acquisio-48x48.jpg?cb=1688570775 Acquisio is a high-powered performance marketing solution that enables digital marketers to manage, report, and optimize on all digital advertising initiatives in one easy-to-use dashboard, across search, social, and display. With automation solutions saving you hours a week, account managers can take on more clients without sacrificing performance. Serving more than 300 agencies and running 300,000 campaigns and 2.4 million bid adjustments a day, Acquisio is recognized as being one of the fastest growing companies in North America, winning the Deloitte Tech Fast 500 and Fast 50 awards for four consecutive years. www.acquisio.com https://cdn.slidesharecdn.com/ss_thumbnails/hanapinvendorslides-170726141744-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/advertising-success-for-any-size-business-with-acquisio/78275056 Advertising Success Fo... https://cdn.slidesharecdn.com/ss_thumbnails/smxwtheateracquisio-170327195414-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/sem-performance-with-machine-learning/73740210 SEM Performance with M... https://cdn.slidesharecdn.com/ss_thumbnails/2016theyearofmachinelearning12-151218140404-thumbnail.jpg?width=320&height=320&fit=bounds acquisio/2016-the-year-of-machine-learning-12162015 2016 the year of machi...